DCSA Branding Guide 7 01 20

Defense Counterintellence HEADQUARTERS 7.500"
and Security Agency DEFENSE COUNTERINTELLENCE
2.000" 1.500"
Security AND SECURITY AGENCY
Personnel Vetting Conference 4.625"
Training Center Security Room 1.938" .187"
Veterans Department Personnel Vetting
Counter Intelligence Training Center .50"
Education Certification Counter Intelligence
Benefits Education Certification First Last
Knowledge Center Benefits
Technology Department Knowledge Center Title
Inspector General Technology Department

NE STAIR 1

FLOORS 1-2

1

NO ROOF ACCESS
EXIT ON FLOOR 1

OFFICE SIGN | 51

PHOTO WALL ART A XXX
B XXX
HEIGHT 24.00"
WIDTH 120.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

52

136.000"

36.000"

96.000" 6.0"
24.000"

60.000"

PHOTO WALL ART | 53

PODIUMS A XXX
B XXX
HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

54

PODIUMS | 55

VIDEO TELECONFERENCING
CENTER 1
MEDIUM SEAL
WITH LETTERING

HEIGHT 29.50"
WIDTH 24.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

A XXX
B XXX

56

VIDEO TELECONFERENCING CENTER 1 | 57

VIDEO TELECONFERENCING
CENTER 2
SEAL ON ACRYLIC,
PUCK MOUNTED

HEIGHT 28.00"
WIDTH 20.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

A XXX
B XXX

58

VIDEO TELECONFERENCING CENTER 2 | 59

VIDEO TELECONFERENCING
CENTER 3 -
SEAL ON ACRYLIC,
SUSPENDED

HEIGHT 24.00"
WIDTH 60.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

A XXX
B XXX

60

VIDEO TELECONFERENCING CENTER 3 | 61

EMPLOYEE OF THE MONTH

HEIGHT 22.00"
WIDTH 18.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

A XXX
B XXX

62

EMPLOYEE OF THE MONTH | 63

WALL MURAL A XXX
B XXX
HEIGHT 96.00"
WIDTH 144.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

64

WALL MURAL | 65

MISSION AND VISION
WALL 1

HEIGHT 36.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

66

36.000" 24.000" PRGINUIICDPILNEGS 24.000"
60.000"
MISSION Passion for Service
Unwavering Integrity
ensuring a trusted federal,
workforce, and enabling Empowered to Act
industry’s delivery of
uncompromised Invested in People
leveraging advanced
technologies and VALUES

counterintelligence, Guardians of our

preserve America's strategic edge. ensuringtrust, countering

and advancing delivery of
uncompromised technology.

MISSION AND VISION WALL | 67

MISSION AND VISION
WALL 2

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

A XXX
B XXX

68

136.000"

MISSION VALUES

DCSA is a strategic asset to ensuring trust, countering threats
workforce, and enabling industry’s delivery of
and advancing delivery of
uncompromised technology.

96.000"preserve America's PGRIUNIIDCIPNLGES
strategic edge.
24.000" Passion for Service
Unwavering Integrity
60.000"
Empowered to Act

Invested in People

MISSION AND VISION WALL | 69

MISSION AND VISION
WALL 3

HEIGHT 48.00"
WIDTH 36.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

A XXX
B XXX

70

MISSION AND VISION WALL | 71

RECEPTION DESK A XXX
B XXX
HEIGHT 24.00"
WIDTH 99.291"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

72

RECEPTION DESK | 73

BADGES AND LANYARDS

A XXX
B XXX

74

BADGES AND LANYARDS | 75

FLOOR MATS

A XXX
B XXX

76

FLOOR MATS | 77

FLOOR DECALS

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT TBD
MOUNTING Adhesive backing
DESCRIPTION
Four color control tac vinyl graphic with anti slip laminate.

A XXX
B XXX

78

50.00"

FLOOR DECALS | 79

EXTERIOR BRANDING
SEAL AND LETTERING

HEIGHT 00.00" A XXX
B XXX
WIDTH 00.00"

DEPTH 00.00"

WEIGHT 00.00 LBS

MOUNTING XXXX

DESCRIPTION
XXXX
XXXX

GENERAL CONSTRUCTION
XXXX
XXXX
XXXX
XXXX
XXXX
XXXX

80

EXTERIOR BRANDING | 81

82

II
PRODUCT
SPECIFICATIONS

AND
CONSTRUCTION

THE DCSA BRAND

Branding is a concept that embodies every point of contact your agency has with the world around it. Your
collaterals reinforce your brand identity when the people behind the brand aren’t available. The graphic
treatments outlined are designed to create consistency among all DCSA products that contribute to the
agency’s brand identity. The goal is instantaneous recognition and awareness.

84

THE DCSA SEAL SYMBOLIC ELEMENTS

The portcullis, a massive metal gate used to protect and secure castles during times of attack, symbolizes the Defense
Counterintelligence and Security Agency's mission of defending the nation. The eagle, a symbol of the United States, is
in flight lifting and lowering the portcullis using its chains, which personifies the gatekeeping function of the organization;
denying or granting entry to the continuous flow of classified information, materials, technology, and personnel seeking
access to federal agencies. This flow is characterized by the series of wavy lines on the shield.

The three arrowheads at the base of the portcullis are adapted from the seal
of the of the Department of Defense and represent the Armed Services,
specifically the Army, Navy, and Air Force. The wreath of laurel and olive
is derived from the Department of Defense seal and connotes merit
and peace, respectively. The rays emitting from the center signify
a new day and therefore the birth of a new organization. The
thirteen gold stars, also adapted from the Department of Defense
seal, represent Congress. Dark Blue refers to the United States;
Bluebird is associated with the Department of Defense. White
signifies deeds worthy of remembrance. Gold is indicative of zeal
and achievement. – The Army Institute of Heraldry.

THE DCSA SEAL | 85

FONTS ACCEPTABLE SUBSTITUTE FONTS
Below are fonts that are acceptable substitutes when the
MAIN BODY TEXT fonts above are not available.
Calibri Light
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo Times New Roman Bold
PpQqRrSsTtUuVvXxWwYyZz 1234567890!?:;,. AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp
QqRrSsTtUuWwVvXxYyZz 1234567890!?:;,.
CALIBRI FAMILY
Times New Roman
Calibri Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo QqRrSsTtUuVvWwXxYyZz 1234567890!?:;,.
PpQqRrSsTtUuVvWwXxYyZz 1234567890!?:;,.
Arial Bold
Calibri Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 1234567890!?:;,.
PpQqRrSsTtUuVvWwXxYyZz 1234567890!?:;,.
Arial
Calibri Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 1234567890!?:;,.
PpQqRrSsTtUuVvXxWwYyZz 1234567890!?:;,.
Arial Bold Italic
Calibri Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 1234567890!?:;,.
PpQqRrSsTtUuVvWwXxYyZz 1234567890!?:;,.
Arial Italic
Calibri Bold Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo QqRrSsTtUuVvWwXxYyZz 1234567890!?:;,
PpQqRrSsTtUuVvWwXxYyZz 1234567890!?:;,

86

COLOR PALETTES

PANTONE

PMS 116 PMS 285 PMS 539 PMS 000

r 244 c5 r 37 c 84 r 2 c 99 r 74 c 73
g 208 m 15 g 122 m 46 g 43 m 79 g 118 m 33
b 28 y 97 b 172 y 14 b 70 y 45 b 40 y 100
k0 k0 k 47 k 19

COLOR PALETTES | 87

METHOD 1 B
A
1/4" KOMATEX WITH
DIGITAL PRINT AND A
OVERSIZED 1/2"
KOMATEX RING A Mounting ring
B Komatex with digital print
OUTER DIAMETER 16.00", 25.00", 37.00"
INNER DIAMETER 15.00", 24.00", 36.00"
DEPTH 0.75"
WEIGHT 16" = 1.5 LBS, 25" = 3.5 LBS
MOUNTING C bracket with 1" inset
DESCRIPTION
Direct printed acrylic with 3D image mounted
to oversized backer.

88

Front Elevation .500”

A 15.000” Side Elevation
B 24.000”
36.000”

Mounting Elevation

15.000” 24.000” 36.000”

BRIAN 60.000”

METHOD 1 | 89

METHOD 2 B
A
1/4" ACRYLIC WITH
3D PRINT AND A
OVERSIZED 1/2"
KOMATEX RING A Mounting ring
B Acrylic with 3D print
OUTER DIAMETER 16.00", 25.00", 37.00"
INNER DIAMETER 15.00", 24.00", 36.00"
DEPTH 0.75"
WEIGHT 16" = 1.5 LBS, 25" = 3.5 LBS
MOUNTING C bracket with 1" inset
DESCRIPTION
Direct printed acrylic with 3D image mounted
to oversized backer.

90

Front Elevation .500”

A 15.000” Side Elevation
B 24.000”
36.000”

Mounting Elevation

15.000” 24.000” 36.000”

BRIAN 60.000”

METHOD 2 | 91

METHOD 3

1" HDU FOAM WITH
ROUTED TEXT

OUTER DIAMETER 16.00", 25.00", 37.00" A
INNER DIAMETER 15.00", 24.00", 36.00" B
DEPTH 1.00"
WEIGHT 16" = 1.5 LBS, 25" = 3.5 LBS
MOUNTING Cleat
DESCRIPTION
1" HDU foam with routed and hand-painted graphics.

A HDU foam
B Cleat

92

Front Elevation .500”

A

15.000” Side Elevation
24.000”
36.000”

Mounting Elevation

15.000” 24.000” 36.000”

BRIAN 60.000”

METHOD 3 | 93

METHOD 4

FLOOR GRAPHIC

DIAMETER 00.00"
DEPTH 00.00"
WEIGHT TBD
MOUNTING Adhesive backing
DESCRIPTION
Four color control tac vinyl graphic with
anti slip laminate.

94

50.00"

METHOD 4 | 95

METHOD 5

GLASS DOOR GRAPHIC

DIAMETER 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT TBD
MOUNTING Adhesive backing
DESCRIPTION
Greyscale graphic on transparent adhesive backed film.

96

A

65.000”

METHOD 5 | 97

FLAG DETAILS US FLAG FINIAL DCSA FLAG FINIAL

US FLAG FINIAL 00.00" FLAG BASE
DCSA FLAG FINIAL 00.00"
FLAG BASE 00.00" FLAG
FLAG SPREADER 00.00" SPREADER
FLAG POLES 00.00"
FLAG POLES
98

grgflaflga.cgom.com Custom Item Proof • 11/7/19 • SO#114725 • Art 3a • CUS

5)158-14879-4-376962-3662 Custom ItemGePttryosobfu•rg1F1l/a7/g19Wo•rkSsOc#a1n14n7o2t5sta• rAt prtro3dbuc•tiCoUnSwTitOhMouFtLfiAnGal approval of this p

ORaMRkeAMrTIAOTNI:ON: Gettysburg Flag Works can not start production without final approval of this proof sheet.
mymestasmekmses.rcom
OnsiNyngs: tems.com 4.00'
SON:
nelning FRONT FRONT

NERyIloAnL 3.00'

AOYnlT:NNE: RyIloAnL Once this proof is approved, any changes or corrections BACK
are at the customers expense. Please be sure to check
IdaOOlNN: : over all information carefully. Gettysburg Flag Works FLAG DETAILS | 99
TINYE: R:
can not start production without approval.
GD:
All final production pieces allow for up to 10% deviation.
TION: ***Please provide PMS Colors for a close match,
d53e9d
understand select colors may not appear the same on
539, 377, fabric as they do on screen or paper ***

3LINER:

Kst:omer

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100