Wyld Pg 1

Wyld

Wyld celebrates the wonders of nature. The name Wyld was chosen to
reflect the link between the Pihepe and the Bohepe’s survival through
Natural Selection and what man naturally selects in order to thrive.
Wyld garments mimic the natural fleeces of the Pihepe and Bohepe, which
endure extreme conditions in the wild. These woollen garments allow you
to adapt to your environment in the same way the sheep’s wool is able to
adapt to its environment.

Roger Beattie, founder of Wyld, lived on the Chatham Islands for 17
years and became enamoured by this wild and free breed of sheep.
Roger and Nicki Beattie now run 3,000 Pihepe and Bohepe on Banks
Peninsula and continue to breed and develop these wild sheep through
Natural Selection.

PIHEPE- ‘Naturally Nurtured’

Pitt Island Wild Sheep, named Pihepe, originate from Saxony Merinos.
They were sent to Pitt Island in the Chatham Islands off the East coast
of New Zealand in 1841 by Baron von Alsdorf. They have now been
thriving in this challenging environment, untouched by man since then.
Pitt Island is as far away from crowded cities as you can get. It is the
most Southern and Eastern inhabited island in the world. Pihepe now
run free across the rugged, rolling country at Lucas Bay on Banks
Peninsula. This free and wild life attributes to their easy care, hardiness,
agility and resilience.

They combine the elegance of the wild and the simplicity of being
naturally nurtured.

BOHEPE- ‘Leave them alone’

Bohepe, a composite sheep bred by AgResearch combined 9
different breeds of Wildsheep, East Friesians, Finnish Landrace,
Wiltshires and Merinos to create a short tailed, bare breech, easy
care sheep. Roger, seeing the potential, bought these sheep and
started breeding and farming them organically alongside his Pihepe.
He named these sheep Bohepe to reflect the link between their wild
origin and how they are farmed, wagging their tails behind them. The
translation comes from Hipi, the Maori name for Sheep and Bo, from
the nursery rhyme.

‘Little Bo Peep, has lost her sheep, and doesn’t know where to find
them. Leave them alone and they’ll come home, wagging their tails
behind them.’



SLOW FIBRE MOVEMENT

We grow and manufacture all of our products in New Zealand.
Wyld works with nature to provide wool products as nature intended.
Using human ingenuity, we have created ways to use these natural fibres.
Rather than altering the fibres to meet the needs of fast production we
have slowed down the manufacturing process to accept the natural
characteristics of the Pihepe and Bohepe wool. We are committed to
taking the time to get everything right, without cutting corners.

Slow Fibre - quality, uncompromised by speed.

PIONEERS OF COSYWEAR

Cosywear creates a new appreciation of comfort that stretches the
boundaries of wool and how you wear it. Become blissfully unaware of
what you are wearing, whilst feeling just right. Our Pilana, natural comfort
blend of 50% Pihepe, 25% Bohepe and 25% Possum have been selected
to complement each other and to create a yarn that when blended, is
greater than its individual parts. Pilana’s lightweight cosyness creates
natural comfort with Soft LoftTM and memorable stretch. Enjoy the
sensory addiction of this unique and lovingly crafted yarn.

Cosywear - Lightweight, stretchy, warm and cosy.

NATURAL BEAUTY, NATURAL DRAPE, NATURAL COMFORT

A spontaneous visual harmony of non-dyed natural yarn products,
spun to create garments that maintain natural drape, whilst enhancing
the wearer. Do not cover yourself in plastic. We do not Superwash or
Thermoset. We give natural comfort without any need to acid wash, or
cover our wool in a .5 micron layer of plastic.







Wyld

Keeping cool heads warm

Weka Woo Hat Wyld Hat

P RODUCTS

Cosy Ewe, Cosy You

Wyld Hug Scarf Wyld Blanket

OUR UNIQUENESS

We grow Pihepe wool as nature intended, with the optimum amount of
wool for the sheep to thrive. We value natural quality, created through
Natural Selection over maximizing fleece weight and fibre traits designed
for fast, low cost production.
Below is an image of a variety of fibres as they appear under a microscope.
Note the differences between a Pihepe fibre and coarse wool, fine wool,
alpaca and cashmere.
The critical pieces to understand about our wool is its helical crimp,
curvature, variation in fibre diameter and the naturally smooth scales.

Coarse Wool Fine Wool Pihepe Alpaca Cashmere Silk Linen Cotton Polyester

FIBRE TRAITS of PIHEPE

Helical Crimp This image shows the high curvature and
helical crimp. It traps air and creates
warmth without weight.

Variation in This image shows the irregular shape,
diameter and thickness and twist of the fibres.
twist

Smooth scales This image shows naturally smooth
scales of the fibre, which allows gentle
entanglement of other fibres.

MEMORABLE STRETCH, WARMTH WITHOUT WEIGHT, SOFT LOFT TM
Wyld products move with you. Active garments are able to adapt to your
changing body. The high curvature of these soft, spring-like fibres allow for
stretching and returning to their original state (known as fibre memory). So
forget your heavy, stiff or floppy garments and let your body remember Wyld.
This soft-to-the-touch wool has bulk and bounce. It holds its own shape,
allowing your garments to drape naturally, with a gentle, light and airy feel.

Pihepe Fibre



[email protected]
[email protected]
facebook/WyldNZ
+64 3 377 0365

PIONEERS IN COSYWEAR

ORGANICS

Our Pihepe and Bohepe are fully
certified to the USDA NOP standard
(United States Department of
Agriculture, National Organic Program)
and run free across the hill country at
Lucas Bay and Ataahua on Banks
Peninsula. They are resilient, agile and
graceful, with a natural ability to survive.

ETHICS

Wool: Organically grown Our farming practise allows for our
Possum fur: Wild harvested sheep to enjoy life. Pihepe and Bohepe
Blend: 75% Wool, 25% Possum receive minimal yard work, no tailing, no
mulesing, no injections, no antibiotics,
no drenching and no dipping in their
lifetime and their tails are left as nature
intended, wagging behind them.

BOHEP E

P IHEP E