Mess Magazine ISSUE 12

ISSUE #12MAGAZINE
FALL 2020
Cover photography Lisa Lankes Model Laura Noltemeyer
US $14.99

sustainable

xconscious

introduction “I believe that
sustainability is the next

thing in the global
fashion movement.
This issue features
influencers, companies,
fashion designers and
individuals, which support
sustainability, as well as
conscious consumerism.”

Since our planet We do care about
suffered greatly, the environment, all
a lot of people started stakeholders, from
to care about what we our employees, to
can do about it - how everyone in our
we can change it, by community, so forth we
shifting the mindset believe in starting the
first, then strategically conversation between
creating a plan of how everyone featured in
to help ourselves, the issue and YOU,
our businesses and our readers.
eventually by doing
so, influence the rapid This issue’s dedicated
changes happening to raise awareness in
on Earth and possibly the fashion industry -
create a movement, Creatives to and
which can inspire many for Earth.
to CARE. Enjoy issue 12!

DOMI PEREK
CREATIVE DIRECTOR X EDITOR IN CHIEF

with thanks Influencers —
Marija Kriskapa
Thank you to the Special thanks to — Caroline Vazzana
team of writers — Our cover star Laura Noltemeyer
Kate Tik
Reema Vaidya Selina Graf Erik
Alexis Calcavecchia JAS PR
Leonie Hanne
Chloe Rann Lisa Lankes Anuthida
Mary’s Eireos Curras LALA Berlin
Marcel Ostertag Yamilette Cano
Millie Richardson Sofia Trojanowska Elisa Bellino
Lucy Oben Pepra STAIY team Gosia Boy
Magda Kaczmarska Daniel’s Face
CEOs and Founders —
Graphic Designer — Nick Leuze Melanie Perkins
Patrick Byrne Christina Leuze CANVA team

www.patbyrnedesign.com Patrick Duffy Patrick Llewellyn
Yash Ranga 99designs team
Mariya Nurislamova
Hilde van Mas SCENTBIRD team
Imo Ikamen Jordana Guimarães
Fashion Innovation NYC
Cynthia Abila Rankin and Marco Antonio
Yuna Miray Quintessentionally team
Dr Halima Jarrodi
Sanaz Wasser

CONT
06 38

lala Berlin sustainability x fashion
cover shoot yash ranga
laura noltemeyer patrick mcdowell
leyla piedayesh ludovica durante
sanaz wasser
yuna miray
dr. halima jarrodi
quintessentially
jordana guimarães
cynthia abila
nicoline hansen
mayura davda
copenhagen fashion week

TENTS
108 146 192

editorial interviews recap
viktor + rolf rankin lala berlin streetstyle 20
condé nast melanie perkins milano fashion week streetstyle 20
hilde van mas patrick llewellyn
fashion forecast caroline vazzana
mariya nurislamova
kate tik
yamilette cano
elisa bellino
cynthia johnson

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TOP — YUNA MIRAY
HAT — LALA BERLIN
PANTS — KOMODO FASHION
BAG — ZAMT BERLIN
EARRINGS — KONPLOTT

Cover star — Laura Noltemeyer
Creative director — Domi Perek
Production — JAS PR x Domi Perek
Post production — Patrick Byrne x Lisa Lankes

Makeup x Hair - Yaël Neander
Assistance Sofia — Trojanowska

Partners — STAIY X Aequem

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MAGAZINE DRESS — LALA BERLIN
SHOES — BALAGAN
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EARRINGS — KONPLOTT



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MESS SUIT — MARCEL OSTERTAG
TOP — LETICIA
MAGAZINE
BAG — LALA BERLIN
issue 12 EARRINGS — KONPLOTT



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SUIT — MARCEL OSTERTAG
TOP — LETICIA

BAG — LALA BERLIN
EARRINGS — KONPLOTT

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MESS SUIT — STEINROHNER
SHIRT — KOMODO FASHION
MAGAZINE BAG — ALEXANDRA SVENDSEN

issue 12 SHOES — BALAGAN
EARRINGS — KONPLOTT



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SUIT — STEINROHNER
SHOES — BALAGAN

BAG — UTMON ES POUR
EARRINGS — KONPLOTT

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MESS SUIT — STEINROHNER
SHOES — BALAGAN
MAGAZINE
BAG — UTMON ES POUR
issue 12 EARRINGS — KONPLOTT

SWEATER + JUMPER — FRANCIS STORIES
BAG — UTMON ES POUR
EARRINGS — KONPLOTT

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MESS TOP + COAT — YUNA MIRAY
SUNGLASSES — MIU MIU
MAGAZINE EARRINGS — KONPLOTT
BAG — ZAMT BERLIN
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interview

laura noltemeyer Art and Architecture:
Interview with Laura Noltemeyer —
MESS
Who better to contribute to
MAGAZINE the forms and structure within
fashion than an architect? After
issue 12 very successfully completing her
master’s degree in architecture in
2014, Laura Noltemeyer created a
blog named ‘DESIGNDSCHUNGEL’,
which translates to „Design Jungle“.
Laura has emerged to be one of the
most popular German influential
personalities and her large social
media following is indicative to her
success. While actively engaging with
her community, she also emerges to
be a thriving entrepreneur, building
her own social media agency
„Influencing101“, always open to
share her experience as a speaker
and mentor.

IN HER INTERVIEW, LAURA SHARES HER STORY OF
CREATING ‘DESIGNDSCHUNGEL’.



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lala berlin
interview

laura noltemeyer When did you develop a decided to take the architecture
passion for architecture? path because I would never have
MESS been able to learn its principles
I’ve always loved architecture. (physics, law and statics) by
MAGAZINE Since I was a little child, I loved myself, as I could for writing.
visiting cities with lots of
issue 12 buildings. As I grew older, I loved How did you cultivate
combining different colors, this passion?
textures and designs to see the
outcome and different Ever since I can remember, I
atmospheres that one can loved reading magazines and
create. I honestly think I books about design and artists.
rearranged my children’s room For me, it is all about creativity
every month. and perspectives, and not about
being a writer, an architect, a
When I finished school, I thought singer or an artist. It is all about
about what I loved the most. It finding the right instruments to
was writing and architecture. I create something, something

that you want to show and you fashion it is most important out authorities over the phone. But
wanted to be associated with. of which materials products are the biggest challenge is to
made and how they are cut, but believe in yourself and in your
How did you apply your love also how they play with the idea, company and employees.
for architecture to the various shapes of the body and You have to get used to things
fashion world? what kind of effect they are not working out the way you
supposed to create. After all, it is want them to. You might try and
When I started quite fascinating how fast paced fail with something 10 times, but
DESIGNDSCHUNGEL, I wanted the fashion world is, how the you stand up again 11 times.
to combine architecture with wheel, of which everyone wants
fashion. For me, architecture to be part of, always turns faster I noted you also enjoy
and design are not only and faster. What is hot today writing. Have you pursued
measured by numbers, can be outdated tomorrow. writing professionally?
calculations and facts, but they
are the love for details, shapes, What inspired you to become I thought about writing
materials and well thought out an entrepreneur? professionally when I was
ideas. This love can also be younger. I considered journalism,
transferred to fashion. Within I always wanted to have my but then decided to study
own business and work for my architecture. The neat thing is
own companies to create that I work with
something great. Designdschungel now, where I
can combine both passions.
Honestly, my parents inspired
me to become an entrepreneur, How did you apply writing,
because that is what I was photography and travel to
always around when I was a little your business?
kid at home. They told me that it
will be lots of work, but honestly I started writing about all the
for me, that did not keep me things I like and that I think my
from building my own company, readers would like. And it
because if you love what you do, organically grew bigger and
it doesn’t matter if you work bigger… more and more people
24/7 or not. wanted to see, read and talk to
me about my recommendations.
How did you come up with the DESIGNDSCHUNGEL (originally
name DESIGNDSCHUNGEL? created as a blog) grew to a
bigger company, where I could
DESIGNDSCHUNGEL is a word share beauty, lifestyle and
combination with Design (from design recommendations with
Fashion and Architecture) and my community on a daily basis.
Dschungel (it is the german
word for jungle as in big city / Where is your favorite
concrete jungle). travel destination?

What challenges did you I lost my heart to Capetown two
experience as an entrepreneur? years ago. But honestly I would
never travel too far during
In Germany, all the regulations, summer time. Europe has the
authorities and lots and lots of most outstanding destinations
paperwork make it hard to build like Mallorca, Ibiza, some Greek
a company. If you don’t have a islands, Toscana and the list
mentor or someone who knows goes on and on. It has so
all those things, in the beginning much to offer and I just love
you need to spend a lot of time living here.
researching and talking to the

MAGAZINE MESS laura noltemeyer 26

issue 12 “It is all about finding the lala berlin
right instruments to create interview
something, something that you
want to show and you wanted

to be associated with.”

What is one of your favorite
shoots/projects you worked on
with DESIGNDSCHUNGEL?

I love shooting big campaigns in
fashion and beauty. Recently I
worked with Zalando for a
beauty campaign. A couple
years ago, I also shot a
commercial for L’Oréal Paris.
When I started our Social Media
Agency, “Influencing101,“ over a
year ago, I worked on so many
different campaigns with my
boyfriend Julian and my sister
Olivia. We always try to work on
the most creative campaigns
that have the perfect fit for our
clients, brands, etc. For some
years now, I do panel talks, go to
companies for workshops and
lots of interviews on stage. I just
love that my job has so many
different things to offer.

How does your brand keep up
with the constantly evolving
industry of fashion?

We always try to go with our
intuition and of course we watch
all the developments in the
industry. The great thing about
having a huge community is that
I can always ask them about
their needs, wishes or advice. So
it is working together, not
working against each other, that
helps us succeed.

What advice do you have for
young rising entrepreneurs
who wish to break into the
fashion industry?

Do what you want to do. Be
creative and unique. Work
harder than anybody else.
Be professional and always be
on time.

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interview

leyla piedayesh LaLa Berlin: An interview with
Designer Leyla Piedayesh —
MESS
Lala Berlin revolutionized Copenhagen
MAGAZINE Fashion Week at their 2020 fashion
show, Off the Ground. Revolution
issue 12 through self-reflection - that is the
central message of the collection,
said Leyla Piedayesh, Designer of
Lala Berlin. The show took place at
an industrial factory, which created a
serene contrast against the garments
and color palette of the collection. The
influential falcon print was the main
focal point seen throughout many
looks, as it represented a broadened
perspective on the past, present and
future of the brand.

Powerful faux leather pieces,
embroidery and unique prints,
intertwined with elegance and
femininity on the runway. The wearer
of Lala Berlin doesn’t only love comfort
and effortless style with immense
attention to detail, they also feel
inspired to reflect on their journey
and grow. As Piedayesh said, “I want
to give the wearer wings”, and that’s
exactly what she did in this collection.

IN AN INTERVIEW WITH LEYLA, WE DISCUSSED WHAT INSPIRES
HER, BEHIND THE SCENES DETAILS ON THE FASHION SHOW,
AND WHAT LALA BERLIN IS ALL ABOUT.

BACKSTAGE PHOTOGRAPHY — MARC-HENRI NGANDU

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leyla piedayesh What defines Lala Berlin to me personally as well. Still, I
for you? want to incorporate typically
MESS feminine elements – lots of
For me personally, Lala Berlin is dresses (most of them with
MAGAZINE much more than beautiful pockets), flowing fabrics,
dresses, cashmere scarfs and intricate tailoring
issue 12 our signature kufiya print – it is and embroidery.
my most defining project and,
apart from my daughter, the What were some things
second love of my life. that inspired you to create
this collection?
Biggest inspiration
behind designs? The starting point of this
collection was the falcon – this
I think that my looks are going print is experiencing a rebirth as
into a more elegant and the guiding motive of this
feminine direction. I care about a season. We originally developed
certain effortlessness in my this print for FW2012 – now it is
designs – I cannot stand the metaphorical central theme
complicated clothes; I want the of the collection and adorns key
wearer to be comfortable. That pieces in numerous iterations. I
certain feeling where you simply deliberately chose this print, as it
throw on a piece, and you are stands for instinct, sharp vision
ready for whatever the day may and is also an important symbol
bring. This is what I want to in my native country of Iran. It
create with my collections and signifies my broadened
what has always been important perspective on over 15 years of

“Clothes alone cannot
empower a person –

they can aid, and they
can emphasize, but true

empowerment comes
from within.”

Lala Berlin. Simultaneously,
strong influences from the
seventies and its new-age icons
are expressed in the collection’s
silhouettes, prints and
color palette.

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leyla piedayesh

MESS

MAGAZINE

issue 12 CATWALK PHOTOGRAPHY BY
JAMES COCHRANE



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lala berlin
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leyla piedayesh How was the process while Fall/Winter 2012 – and I
remembered how much I loved
working on this collection? it, and how many loyal
supporters and friends of the
Usually, I sit together with the brand have told me that it is one
design team and we brainstorm of their all-time favorites as well.
– and ask ourselves: What So, we decided to reinterpret
inspires us? What is the message this motive and give it another
we want to convey? Any special spin as the central theme of the
trends that we are mad about? collection – not just graphically,
And then, we have a fitting with but metaphorically as well.
inspirational pieces to create a
first look and develop a
silhouette for the collection. For
F/W 2020, we did the fitting on
me – with pieces from my closet
and styles from the lala Berlin
archive. Which is how we came
across the falcon print from

MESS

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issue 12

Some of your favorite pieces established brands and they while they were wearing them.
from this collection? have always been very I want my customers to feel
welcoming to me and elegant, powerful and vibrant
I love the camel coat with the supportive of my brand. – but always with a certain kind
eyelets, the pink puff sleeved of effortlessness.
suit – and of course, the What is your morning ritual
falcon print. before a show? Who was your idol growing up?

How did you build a I do not have any special rituals I did not have any idols. I had
relationship with the – I try to get a good night sleep people that inspired me, but
Copenhagen Fashion Week? and meditate in the morning, never someone that I frantically
but this is something that I try to aspired to be. That’s not the way
For 10 years we have been in the do every day. I am not a I´m wired – I have always been
Scandinavian market – we have superstitious person. I trust very idealistic and wanted to
a flagshipstore in Copenhagen myself and my team, and after create a life and story for myself.
and have numerous customers being in business for over 15 What do you think about
in different regions. On one years, you become a bit more empowerment through clothes?
hand it is a strategic decision – it relaxed from season to season.
is important for us to have a Clothes alone cannot empower
presence here to nurture this What do you want customers a person – they can aid, and
key market. Copenhagen to remember about the brand? they can emphasize, but true
Fashion Week has become an empowerment comes
important international platform I want them to remember how from within.
– for both young and the clothes made them feel

SUSTAIN
X FAS

NABILITY
SHION

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x fashion

yash ranga New Year resolution:
Be more sustainable —
MESS
We’ve all got our New Year
MAGAZINE Resolutions, whether it’s doing more
exercise or getting a new job, or –
issue 12 like me – spending less on clothes
(it’s been tough). But one thing that
we should all be doing is being more
environmentally conscious, from
eating no meat to boycotting fast
fashion brands, which is a little bit
more up my street.

You probably know this already (and
if you don’t, I have no idea where
you’ve been), but sustainability in
fashion has become paramount. The
shopaholic devil on my shoulder has
been quaking in her Miista boots
as the environment’s state gets
drastically worse, and my spending
habits have now been challenged not
only by my pay check but also by the
deteriorating climate surrounding me.

I’M SURE I’M NOT THE ONLY ONE WHOSE FALLEN VICTIM TO
THOSE TROUBLESOME BLACK FRIDAY SALES AND NEW-SEASON
DROPS, BUT AS OUR SITUATION GETS INCREASINGLY WORSE,
I AM HAVING TO FORCE MYSELF TO CHANGE. I’M NOT SAYING I’M
PERFECT; IT’S EASY TO SLIP INTO OLD HABITS WHEN YOU FIND
YOUR DREAM SAKS POTTS COAT FOR A FRACTION OF THE
ORIGINAL PRICE. BUT, DESPITE THIS SMALL HICCUP, I’VE
DEFINITELY GOT MYSELF ON THE RIGHT TRACK FOR 2020.

YASH RANGA
ONE X ONE ADVISOR

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yash ranga

MESS

MAGAZINE

issue 12

“...there are so many
conscious fashion solutions

that, without being too
dramatic, can change our

entire lives...”

Whilst I face some personal mine include a Chanel Tweed small brands, especially
challenges as SS20 stock clogs skirt for a speechless £105 off sustainable ones, as it’s a great
up my news feed, there are Depop (my online haggling skills way to find unique pieces that
some serious perks that I’ve proved useful), and a fuchsia you won’t come across on these
found along the sustainable Prada baguette bag for £45 off mass-production-filled fashion
brick road that make up for it. eBay, which only took a bit of sites. I often look out for fashion
From designer bargains that tactical searching and bidding. graduates who are starting up
beat any 70% off January sale When signing up to sites like their own labels, most of which
to investing in those key pieces Vestairie, Depop and Vinted, the are sustainable nowadays, and
that will take me through the trick is to have a few designers, give them an Insta follow. A few
trend years, there are so many brands or specific pieces in mind of my favourite small brands
conscious fashion solutions that, and search for them, following right now are Dipetsa, Helena
without being too dramatic, can those who sell anything good Manzano, Camilla Bloom, Fruity
change our entire lives you stumble across. I began this Booty, Western Affair, Elliss and
(and wardrobes). bargain manhunt by taking the Chopova Lewona.
time I usually spend endlessly
One thing that I can thank my scrolling on Instagram and It’s easy to fall into habits of
pay check for is becoming a dedicating it to these sites, spending time on sites such as
hunting queen for a bargain, which maximised the chances of Selfridges and Net-A-Porter,
and this means buying other finding an absolute gem (doesn’t but with a bit of research you
people’s clothes, whether help the shopaholic tendencies can easily find small boutique
it’s online or in store. Whilst though that’s for sure). I also sell stores in your area that have the
seasonal sales can be tempting, a lot of my pieces on these sites, same concept but on a smaller
I cannot stress how much which in turn helps fund buying sustainable level. Some London
better vintage and second other second hand steals. I treat based stores like this include
hand pieces are on your wallet, it like my circle of fashion life. inNEOSs and 50m.
style and carbon footprint. A Another thing I’ve been doing
couple of recent purchases of a lot of recently is supporting

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x fashion

patrick mcdowell A huge issue I’ve also started market is a completely different
facing is the struggle to trust ball game to what she preaches
MESS a brand or company when to the Westerners – why isn’t
the word ‘sustainable’ gets that spoken about? And Stella
MAGAZINE thrown about. When you McCartney has recently been
hear huge climate activists outed for using a manufacturer
issue 12 & fashion designers such as who seriously underpays their
Stella McCartney and Vivienne staff, which is unethical, and that
Westwood preaching about goes against the sustainability
the environment and making code for me.
political statements in their
campaigns and catwalks, I ‘Sustainable’ is a word that’s
can’t help but feel deceived. become used so loosely by
These are two designers many designers, which brings us
who are still mass-producing to the new term ‘Greenwashing’,
clothes, some of which aren’t something H&M have been
sustainably made (I’m talking criticised for with their
about those VW jelly shoes conscious collection. This means
that I spotted in Singapore). promoting the sustainable side
Vivienne Westwood’s Asian of a brand/company, whilst

dismissing any existing issues PATRICK MCDOWELL AND
such as mass production, PATRICK DUFFY —
unethical manufacturing and the
continued use of unsustainable EVANGELISTS OF SUSTAINABILITY
materials. It’s easy, though, to AND PART OF GFX AT
out a fast-fashion company
like H&M, but many designers LONDON FASHIONWEEK
seem to have got away without
a scratch. This is why I’ve found
myself turning towards the small
brands more than ever before,
and only trusting companies
who are completely transparent
with their production. In a world
that is getting scarily close
to reaching a point complete
self-destruction, industries like
the fashion industry need to
drastically step up their game,
and preaching and pretending
about sustainability is not going
to cut it.

We need to start thinking more
deeply into what we buy and
who we buy from. A product
may be made out of recycled
materials, but is the brand
still causing concern for the
environment? Do we know
enough about that brand to
feel reassured that they’re
sustainable? If you don’t, don’t
buy. That’s your simple 2020
resolution right there.

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x fashion

ludovico durante When fashion meets sustainability —

MESS What happens when sustainability and
fashion combine? Four young Italian
MAGAZINE entrepreneurs had the answer to that
question and the end product was
issue 12 STAIY. Staiy is the first online platform
to only offer 100% eco-friendly
brands; pretty revolutionary right?

By minimizing the environmental
footprint of fashion production and
keeping the principles of style alive
through organic ideas, Staiy just might
have the power to change the surface
of fashion as we know it.

MESS MAGAZINE SAT DOWN WITH ONE OF THE CO-FOUNDERS
OF STAIY, LUDOVICO DURANTE, TO FIND HOW EXACTLY HOW
AND WHY THIS ONE-OF-A-KIND COMPANY GOT ITS START.

How did you get the idea proud of what we were trying to our last year of university in
achieve. Keeping the Berlin. The city is full of
of Staiy? consumer-centric approach, the opportunities, startups, and
idea developed into something talent, and it’s constantly
Staiy is an idea that evolved with the potential of making a changing. No wonder that many
through time. It all started off change for a better future: the stories of success come from
with a text from one of the first sustainable fashion here. Under many aspects,
cofounders to another: “I have marketplace with AI Berlin taught us how easy it is to
an idea, do you have time and a personalization. have a lower impact on the
team?”. We were inspired to planet in your daily life and how
create something that could Why did you decide to start to think out of the box. It seems
raise the standards of the online with Staiy? almost effortless here, and it’s
fashion experience, as the done in a cool way. Therefore,
fast-growing market has room The team members were into the decision to start was a mix
for improvement under many entrepreneurship since they met. of perfect circumstances: the
aspects. To reduce the returns Throughout university, many city is simply set up for people
that harm both the planet and times while hanging out the with ideas, a bigger vision, and
the businesses, we focused on discussion focused on startup drive. Our ESCP studies gave us
developing something We ideas which never took off. This the right preparation to face the
wanted a bigger mission to time was different, we were in startup world and its challenges.
stand for. We needed to be

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ludovico durante The team had alchemy already giants that offer a bit of
ongoing before the start and everything and are easily found.
MESS quickly picked up a fast-paced The sustainable fashion industry
working rythm. The need for a can only be effective if it’s able
product that could make an to pick up a portion of these
impact motivated us. The buyers. Our mission, the reason
market was lacking a point of for Staiy to be in the market, is
reference for sustainable “to accelerate the transition
fashion. All the elements towards sustainable fashion,
suggested to try, so we simply making it cool, easy and
said…”why not?” accessible”. Being able to attract
every type of customer is for us
What is the vision a must: it’s the way for a smooth
behind Staiy? transition towards a lower
impact fashion. To fulfill our
Staiy’s vision is “to bring vision and mission, we have set
sustainable shopping to every the bar very high in terms of the
customer.” We believe that the user interface, experience, and
main area of improvement for brand selection. Like so, we can
sustainable fashion is show through an appealing app
accessibility and personalization: that you can be sustainable
it’s hard for people to find a without compromising
place where to shop in a better your style.
way. So they take the quick path
MAGAZINE and buy from those fashion

issue 12

“Our goal is to show that How difficult was the start
sustainable and fashionable
and which challenges you had
go together to the large
public so that a real impact in to overcome?

the industry can be made.” The start was quite exciting, but
it had ups and downs. The team
was facing every challenge with
motivation and confidence. We
were lucky to have mentors and
coaches to support and help us
make the right decisions. The
period of time in which we were
developing the algorithm for
style personalization was
definitely the most difficult one.

Many things were
happening: exams were
approaching, group projects and
other tasks were due, we had
coaching sessions, had to
develop the business model and
on top, a strict deadline to
deliver the metadata for the
algorithm. The whole technology
process is incredibly lengthy,
and overall we graded more
than 250 thousand data points.
As all of these things were
happening, we had to give up
our social life. It became difficult
to balance university, startup,
friends, and partners. Therefore,
we organized brunch sessions at
our house on weekends. Our
friends would come to have a
nice meal altogether and then
helped us out with the
metadata. It was a great
compromise. We felt our friends’
amazing support and approval
while moving faster towards the
deadline. We ate lots of food
and have that bit of social life
for which we barely had time
over the last academical year.
An all-inclusive solution, where
the best of both worlds merged.

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x fashion

ludovico durante Who is your target audience? cause, they sometimes forget
about the consumer journey.
MESS We believe that sustainability Staiy is the merger of the two,
will become the norm in the working for the cause while
MAGAZINE fashion industry. In the long run, keeping at pace with the giant’s
Staiy aims at attracting the standards. Technology and user
widest public possible. Our goal experience are our tools to take
is to show that sustainable and down any barrier that stops
fashionable go together to the people from buying sustainable
large public so that a real impact fashion.
in the industry can be made. To
start off with, we target Can you describe your
everyone that is interested in
fashion and sustainability in typical workday?
general, those people who make
an effort to lower their impact We are a very flexible team and
while staying stylish. In other each one of us has its most
words, the Berliners of the productive times of the day.
world. They are the ones that There are morning workers and
guide the transition towards a night workers, and we are more
better fashion. task-oriented than time-
oriented. We structure the work
What is the USP of for the month based on goals
your startup? and then break it down. Each
one of us has its tasks for the
The merger of sustainable week and that’s the main focus,
fashion brands and but we also jump in and help
breakthrough personalization each other out anytime. It’s
technology, in one single always good to be on the same
platform that is super page and to discuss doubts and
user-friendly. Many platforms opportunities anytime. Usually,
offer great user experience but we start off at 9, each one
little, if any, sustainable fashion. working on his tasks. Mainly
Their main driver is sales and not emails and calls in the morning
the cause. On the other side, when all of the other offices are
sustainable fashion platforms open. Lunchtime is about 40
are too limited in the experience minutes, and it’s important to
that they offer to really influence make sure it is a proper break
the market. Focusing on the with no work thoughts (even
though it’s hard). After lunch, we

issue 12