การศึกษาตลาดออนไลน์มะม่วงน้ำดอกไม้ของเกษตรกรแปลงใหญ่หนองตาแต้ม

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8) กลุมพบปญ หาดา นราคามะมว งน้ำดอกไมหรอื ไม อยางไร
ตลาดทวั่ ไป.........................................................................................................................................................................
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ตลาดออนไลน. ...................................................................................................................................................................
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2.3 ดา นชอ งทางการจำหนา ย (Place /Distribution)
1) กลุมมวี ิธกี ารจดั จำหนายผลิตภณั ฑมะมวงนำ้ ดอกไมอยางไร

ตลาดทว่ั ไป.........................................................................................................................................................................
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ตลาดออนไลน....................................................................................................................................................................
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2) มชี องทางการจัดจำหนา ยอยา งไรบาง ระบุรอยละในการจำหนา ยในแตละชอ งทาง

( ) ผูรวบรวมผลผลติ ..................................................................................................................
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( ) บรษิ ัทสง ออก......................................................................................................................
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( ) สงตา งจงั หวดั .........................................................................................................................
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( ) ตลาดทอ งถิ่น/ตลาดชมุ ชน………………………………………………………………………………………….
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( ) ตลาดเครอื ขาย………………………………………………………………………………………………………….
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( ) รา นคาสหกรณ………………………………………………………………………………………………………….
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( ) ตลาดขายสงใหโ รงแรม..........................................................................................................
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( ) ตลาดออนไลน. ......................................................................................................................

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ทา นใหค วามสำคญั กบั การจดั การตลาดออนไลนใ นมมุ มองของผบู ริโภค 4Cs อยา งไร
Customer (ความตอ งการของผบู รโิ ภค).........................................................................................

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Cost (ตน ทนุ ของผูบรโิ ภค)..............................................................................................................
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Convenience (ความสะดวกในการซอ้ื )........................................................................................
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Communication (รูปแบบการส่ือสาร).........................................................................................
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3) กลุมพบปญ หาดา นชองทางการจัดจำหนายมะมวงนำ้ ดอกไมหรือไม อยา งไร…………………………………
ตลาดทว่ั ไป.........................................................................................................................................................................
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ตลาดออนไลน....................................................................................................................................................................
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2.4 ดานการสง เสรมิ การตลาด (Promotion)
1) กลมุ มกี ารสง เสรมิ การตลาดอยางไร

ตลาดทั่วไป.........................................................................................................................................................................
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ตลาดออนไลน....................................................................................................................................................................
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2) มีการโฆษณา หรอื ไม
ตลาดท่ัวไป.........................................................................................................................................................................
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ตลาดออนไลน. ...................................................................................................................................................................
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3) มีการเผยแพรข อมลู สินคา อยา งไร
ตลาดทัว่ ไป.........................................................................................................................................................................
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ตลาดออนไลน....................................................................................................................................................................
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4) มกี ารจดั สงสนิ คา อยา งไร
ตลาดท่วั ไป.........................................................................................................................................................................
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ตลาดออนไลน....................................................................................................................................................................
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5) ไดรับการสนบั สนนุ จากหนวยงานภาครัฐในการจดั หาชอ งทางจำหนา ยหรือไม อยางไร
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6) มีปญ หาเกย่ี วกบั การสงเสรมิ การตลาดหรอื ไม
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ตอนท่ี 3 ปญหา/อปุ สรรค ในการดำเนนิ งานของกลมุ

3.1 การผลติ (โปรดระบ)ุ
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3.2 การตลาด (โปรดระบุ)
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3.3 ราคา (โปรดระบ)ุ
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3.4 ขอ มูลขา วสาร (ระบุ)
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3.5 การตรวจรับรองมาตรฐาน (ระบุ)
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3.6 สถานทีจ่ ัดจำหนา ย (ระบุ)
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3.7 การขนสง /ขนยา ย (ระบ)ุ
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3.8 อืน่ ๆ (ระบุ)
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สำนกั งานเศรษฐกจิ การเกษตรที่ 10 จงั หวัดราชบรุ ี ขอขอบพระคณุ ทที่ านไดส ละเวลาในการตอบแบบสอบถามในคร้งั น้ี

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สำนกั งานเศรษฐกิจการเกษตรท่ี 10
8 ถ.เสอื ปา ต.หนาเมอื ง อ.เมอื ง จ.ราชบรุ ี 70000

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