Nurraysa

i KOLEJ KEMAHIRAN TINGGI MARA REMBAU ADVERTISING PRODUCT: NURRAYSA This report submitted in accordance with requirement of the Kolej Kemahiran Tinggi MARA Rembau for the Diploma in Digital Media Design NUR SYAZATUL IZZATI BINTI JAMANJA DEPARTMENT OF DIGITAL MEDIA DESIGN 2023

ii KOLEJ KEMAHIRAN TINGGI MARA REMBAU TAJUK : NURRAYSA SESI PENGAJIAN : JANUARI-JUN 2023 Saya NUR SYAZATUL IZZATI BINTI JAMANJA Mengaku membenarkan Laporan Projek Akhir ini disimpan di Perpustakaan Kolej Kemahiran Tinggi MARA Rembau dengan syarat-syarat kegunaan seperti berikut: 1. Laporan Projek Akhir adalah hak milik Kolej Kemahiran Tinggi MARA Rembau dan penulis 2. Perpustakaan Kolej Kemahiran Tinggi MARA Rembau dibenarkan membuat salinan untuk tujuan pengajian sahaja dengan izin penulis 3. Perpustakaan dibenarkan membuat Salinan laporan Projek Akhir ini sebagai pertukaran antara institusi pengajian tinggi. 4. **Sila tandakan ( √ ) SULIT Mempunyai maklumat yang berdarjah keselamatan atau kepentingan Malaysia termaktub dalam Akta Rahsia Rasmi 1972 TERHAD Mengandungi maklumat terhad yang telah ditentukan oleh organisasi/badan dimana penyelidikan dijalankan TIDAK TERHAD ……………………………… TANDATANGAN PENULIS ………………………………. TANDATANGAN PENYELIA Cop Rasmi ALAMAT: TARIKH: TARIKH: BORANG PENGESAHAN STATUS LAPORAN PROJEK AKHIR

iii DECLARATION I hereby declared this report entitled “ADVERTISING PRODUCT : NURRAYSA” is the results of my own research except as cited in references. Signature : ……………………………………………….. Author’s Name : ……………………………………………….. Date : ………………………………………………..

iv APPROVAL This report is submitted to the Department of Digital Media Design KKTM Rembau as a partial fulfilment of the requirements for the Diploma in Digital Media Design. The member of the supervisory committee is as follow: ………………………………….. (Signature of Supervisor) Official Stamp of Supervisor

v APPROVAL This report is submitted to the Department of Digital Media Design KKTM Rembau as a partial fulfilment of the requirements for the Diploma in Digital Media Design. The member of the supervisory committee is as follow: ………………………………….. (Signature of Head Department) Official Stamp of Head Department

vi DEDICATION I dedicate this report to the pursuit of knowledge and the passion for continuous learning. This work is a testament to the countless hours of dedication and effort invested in unraveling the complexities of the subject matter. To my professors and mentors, whose guidance and expertise have been invaluable throughout this academic endeavor. Your insights have broadened my understanding and shaped my intellectual growth.my family, whose unwavering support and encouragement have been my driving force. Your belief in my abilities has fueled my determination to reach new heights.

vii ACKNOWLEDMENT I would like to express my sincere gratitude to all those who contributed to the completion of this report. Their support and assistance have been invaluable throughout the entire process. First and foremost, I extend my deepest thanks to Mr. Muhamad Hafiz Bin Hadzri, my supervisor and Encik Huzaini bin Saari, for their guidance, insightful feedback, and continuous encouragement. Their expertise and commitment played a pivotal role in shaping the direction of this project. I would like to acknowledge the unwavering support of my family. Their encouragement and understanding during the demanding phases of this project were instrumental in keeping me focused and motivated. Finally, I thank all those who, directly or indirectly, contributed to the completion of this report. Your involvement has been instrumental in bringing this endeavor to fruition.

TABLE OF CONTENTS TITLE PAGE DECLARATION iii APPROVAL iv-v DEDICATION vii ACKNOWLEDMENT viii ABSTRACT ix TABLE OF CONTENTS LIST OF TABLES LIST OF FIGURES LIST OF ABBREVIATIONS LIST OF APPENDICES CHAPTER 1 INTRODUCTION 1-7 1.1 Research Background 1 1.2 Problem Statement 2-4 1.2.1. The Industry's Lack in Halal Cosmetic Products 1.2.2. Lack of wudhu-friendly cosmetic products in the market. 1.3 Objective 5 1.4 Research Question 5 1.5. Hypothesis 6 1.6. Scope 7 1.7. Limitation 7 CHAPTER 2 LITERATURE REVIEW 8-14 2.1 Introduction 8 2.1.1 State-of-the-Arts 9-11

2.3 Research Gap 12-14 CHAPTER 3 RESEARCH METHODOLOGY 15-26 3.1. Research Design 15 3.2. Area Of Study 16 3.3. Population Of Study 17 3.4. Sample Of Population 17 3.5. Sampling Technique 18 3.6. Instrument For Data Collection 18-19 3.7. Data Analysis 20-25 3.8. Summary 26 CHAPTER 4 FINDING AND DEVELOPMENT 27-61 4.1 Pre production 27-40 4.2 Production 41-49 4.3 Post production 50-56 4.4 Result finding of survey 57-61 CHAPTER 5 CONCLUSION AND RECOMMENDATIONS 62-63 5.1 Cobclusion 62 5.2 Recomendation 63 REFERENCES 64-66

LIST OF TABLE Table 1: Top 10 exporting countries to malaysia 3

LIST OF FIGURE Figure 4.1.1: Logo Sketch 27 Figure 4.1.2: Logo Sketch 27 Figure 4.1.3: Logo Sketch 28 Figure 4.1.4: Logo Sketch 28 Figure 4.1.5: Logo Sketch 28 Figure 4.1.6: Logo Sketch 28 Figure 4.1.7: Logo Sketch 28 Figure 4.1.8: Logo Sketch 28 Figure 4.1.9: Logo Sketch 29 Figure 4.1.10: Packaging Sketch 29 Figure 4.1.11: Packaging Sketch 29 Figure 4.1.12: Packaging Sketch 29 Figure 4.1.13: Packaging Sketch 29 Figure 4.1.14: Packaging Sketch 30 Figure 4.1.15: Packaging Sketch 30 Figure 4.1.16: Packaging Sketch 30 Figure 4.1.17: Packaging Sketch 30 Figure 4.1.18: Packaging Sketch 30 Figure 4.1.19: Packaging Sketch 30 Figure 4.1.20: Packaging Sketch 31 Figure 4.1.21: Packaging Sketch 31 Figure 4.1.22: Sketch Packaging 31

Figure 4.1.23: Sketch Packaging 31 Figure 4.1.24: Packaging Sketch 32 Figure 4.1.25: Packaging Sketch 32 Figure 4.1.26: Packaging Sketch 32 Figure 4.1.27: Packaging Sketch 32 Figure 4.1.28: Packaging Sketch 33 Figure 4.1.29: Packaging Sketch 33 Figure 4.1.30: Packaging Sketch 33 Figure 4.1.31: Billboard Sketch 33 Figure 4.1.32: Billboard Sketch 34 Figure 4.1.33: Billboard Sketch 34 Figure 4.1.34: Billboard Sketch 34 Figure 4.1.35: Billboard Sketch 34 Figure 4.1.36: TVC Story board. 34 Figure 4.1.37: magazine. 35 Figure 4.1.38: Magazine. 35 Figure 4.1.39: Interactive kiosk Sketch. 35 Figure 4.1.40: Kiosk Interactive Sketch 35 Figure 4.1.41: Promotional Item Sketch 36 Figure 4.1.42: Promotional Item Sketch. 36 Figure 4.1.43: Eco Friendly Sketch. 36 Figure 4.1.44: Coupon sketch. 37 Figure 4.1.45: Coupon Sketch 37

Figure 4.1.46: Coupon Sketch. 37 Figure 4.1.47: Pop Up Sketch. 37 Figure 4.1.48: Social media Ads. 37 Figure 4.1.49: Bunting Sketch 38 Figure 4.1.50: Bunting Sketch 38 Figure 4.1.51: Bunting Sketch 38 Figure 4.1.52: Bunting Sketch 38 Figure 4.1.53: Brochure 39 Figure 4.1.54: Poster Sketch 39 Figure 4.1.55: Guerilla Sketch 40 Figure 4.1.56: Radio Ads Dialog 40 Figure 4.2.1: Logo Digital Development 41 Figure 4.2.2: Logo Digital Final 41 Figure 4.2.3: Poster Development 41 Figure 4.2.4: Bunting Digital Development 42 Figure 4.2.5: Packaging Design Development 42 Figure 4.2.6: Promotional Item Design Development 43 Figure 4.2.7: Packaging Design Development 43 Figure 4.2.8: Packaging Design Development 43 Figure 4.2.9: Banner Design Development 44 Figure 4.2.10: Guerilla Design Development 44 Figure 4.2.11: Interactive Kiosk Design Development 44 Figure 4.2.12: Interactive Design Development 45

Figure 4.2.13: Pop up Design Development 45 Figure 4.2.14: Coupon Design Development Front Back 46 Figure 4.2.15: Brochure Design Development Front Back 46 Figure 4.2.16: Brochure Design Development 46 Figure 4.2.17: Magazine Design Development 47 Figure 4.2.18: Muslimah T-shirt Design Development 47 Figure 4.2.19: Muslimah T-shirt Design Development 48 Figure 4.2.20: News Paper ads Design Development 48 Figure 4.2.21: Billboard Design Development 49 Figure 4.2.22: Billboard Design Development 49 Figure 4.3.1: Packaging Mockup 50 Figure 4.3.2: Brochure Mockup. 50 Figure 4.3.3: Poster Mockup 51 Figure 4.3.4: Bunting Mockup 51 Figure 4.3.5: Banner Mockup 52 Figure 4.3.6: T-shirt Mockup 52 Figure 4.3.7: Magazine Mockup 53 Figure 4.3.8: Coupon Mockup 53 Figure 4.3.9: News Paper Mockup 54 Figure 4.3.10: Billboard Mockup 54 Figure 4.3.11: Guerilla Mockup 55 Figure 4.3.12: Interactive Digital 55 Figure 4.3.13: Interactive Build Up Mockup 56

Figure 4.4.1: Satisfaction Graph 57 Figure 4.4.2: Satisfaction Graph 58 Figure 4.4.3: Satisfaction Graph 58 Figure 4.4.4: Customer Satisfaction Score Gauge Chart 59 Figure 4.4.5: Customer Satisfaction Score Gauge Chart 59 Figure 4.4.6: Customer Satisfaction Score Gauge Chart 60 Figure 4.4.7: Customer Satisfaction Score Gauge Chart 60 Figure 4.4.8: Customer Satisfaction Score Gauge Chart 61 Figure 4.4.9: Customer Satisfaction Score Gauge Chart 61 Figure 4.4.10: Customer Satisfaction Score Gauge Chart 61

LIST OF ABBREVIATIONS KKTMR Kolej Kemahiran Tinggi MARA Rembau

LIST OF APPENDICES Appendix 1: The Industry's Lack in Halal Cosmetic Products 2 Appendix 2: Lack of wudhu-friendly cosmetic products in the market 4

ix Abstract The global cosmetics industry has witnessed a growing demand for halalcertified products, driven by the increasing awareness and preferences of Muslim consumers worldwide. This review paper aims to provide a comprehensive analysis of the market trends, regulatory frameworks, and consumer perceptions surrounding halal cosmetic products. The paper begins by examining the market dynamics of halal cosmetics, highlighting the key players, emerging trends, and geographical distribution of demand. It explores the factors driving the growth of this market segment, including religious considerations, ethical concerns, and the desire for natural and safe ingredients. Furthermore, the review delves into the regulatory landscape governing halal cosmetics, both at the international and national levels. It discusses the certification processes, standards, and labelling requirements, shedding light on the challenges and opportunities for industry stakeholders. In addition to market analysis and regulatory frameworks, the paper investigates consumer perceptions and attitudes towards halal cosmetic products. It explores the factors influencing purchase decisions, including religious beliefs, product efficacy, safety concerns, and branding strategies. The review concludes by highlighting the potential for growth and innovation in the halal cosmetics industry, emphasizing the importance of transparency, trust, and integrity in product development and marketing. It underscores the need for collaboration between industry players, regulatory bodies, and consumer advocates to ensure the authenticity and credibility of halal cosmetic products in the global market.

1 CHAPTER ONE INTRODUCTION 1. RESEARCH BACKGROUND Women have always used cosmetic makeup. Since women value beauty so highly, they require assistance in utilizing cosmetics that can enhance their faces to beautify themselves. Thus, most Malaysian cosmetic enterprises seize this chance to create high-quality cosmetics for female consumers and get significant marketing for their goods. Muslim consumers are prohibited from using alcohol, pork, and other items in any form; the rising awareness among Muslims has led to the rapid growth in demand of halal cosmetic products around the globe. Nurraysa Global SDN BHD was established on October 23, 2015, and became the leader of Wudhu’ Friendly Cosmetics in Malaysia. Nurraysa started to run the business in 4 years under Nur Aini Beauty Collagen which is an enterprise before changing to a private limited company. The company is very concerned with the source of halal and natural ingredients in each of our products so as not to bring harmful side effects to our customers. Now, the company has sparked an evolution in beauty and health products, became the first founder of the beauty products who wear niqab and prioritized Islamic concepts in the business. Nurraysa Company also has nearly 100 employees, 11 branches including Singapore & Brunei and more than 200,000 distributors throughout Malaysia, Singapore, Brunei & Thailand. They are expected to continue to grow in line with the company's plans and plans towards Nurraysa Global 2027. FAMOUS for its ablution-friendly cosmetic tagline, Nurraysa Global Sdn Bhd's products continue to achieve their own success. Most recently, the product received a halal certificate from the Islamic Religious Development Department and was approved by the Malaysian Ministry of Health.

2 1.2 PROBLEM STATEMENT 1.2.1. The Industry's Lack in Halal Cosmetic Products Muslims all over the world are almost totally dependent on cosmetics products made by non-Muslims. Moreover, Muslims seem to have taken the back seat when it comes to the cosmetics industry which is dominated, and to a certain degree monopolized, by non-Muslims. Thus, the issue of Halal ingredients in cosmetics products poses serious challenges. On the other hand, the growing consumer awareness and hence demand for Halal products, not just Halal food and drink, has provoked existing and new players in the cosmetics industry to make Halal products. However, in the global cosmetics industry there is a new trend that is the wave of Halal cosmetics and personal care products. The concept of halal cosmetics covers all aspects of the management. system. It is not only focusing on the aspect of production, including. sourcing of halal ingredients, but all elements must be accounted for, such as manufacturing procedures, storage packaging and logistics. All these must comply with Malaysian halal standards and procedures. The increasing number of Muslims around the world and the raise of awareness among their recent generations are two crucial reasons behind the new trend in the change of behaviors among Muslim consumers. The faith-based new wave in the global cosmetics market may be reflected in the recent change in the global scenario. Since the Muslim consumers constitute nearly 20% of the population of the world, they started pushing the mainstream cosmetics industry to listen to their voice and satisfy their needs in offering Shariah-compliant products.

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4 1.2.2. Lack of wudhu-friendly cosmetic products in the market. Some wudhu-friendly cosmetic product manufacturers define this product as a kind of product that is easy to remove. The only way to do this is to wash your face with water and not need to use special soap to remove the makeup on your face for the purpose of taking wudhu. As for most non-wudhu-friendly cosmetics, the opposite is difficult to remove and requires special soap for removal. Others only use cotton and makeup shredders. Based on our research and observations, we can formulate the definition of a wudhu-friendly cosmetic product as a product that is easy to remove so as not to block the water from reaching the skin. Even so, the product recognized as wudhu-friendly by the company concerned does not guarantee the properness of wudhu to reach the skin. This requires special discussion. Figure 1: Issues Cosmetic Mesra Whuduk

5 1.3 OBJECTIVE. The purpose of this study was conducted because there are a few Muslim communities who do not know that using cosmetics that are not ablutionfriendly and not halal can bring harm in terms of worship that we need to do every day. After outlining the issues related to cosmetic Product halal and friendly wudhu in previous sections, the research develops its objectives, and they are as follows: ⚫ To show the goodness of using halal and ablution-friendly products for everyday ⚫ To make the trend of using makeup products halal and ablution-friendly ⚫ To further improve the marketing of this halal and wudhu-friendly cosmetic product to all races and not necessarily only Muslims can wear it. 1.4. RESEARCH QUESTION Finding the answers to the research questions will be the first step in doing the study to meet the objectives. The purpose of the research questions was to help accomplish the goals of the study. • Research Question 1: Are these wudu-friendly cosmetics able to provide better quality than other cosmetic products? wudu-friendly cosmetics provide better quality than other cosmetic products are subjective and depends on individual preferences and skin types. The quality of a cosmetic product is often assessed based on factors such as ingredients, formulation, brand reputation, and how well it meets the user's specific needs.

6 ⚫ Research Question 2: Can this cosmetic product follow the current makeup trend? Product reviews and watching tutorials can provide insight into how well wudufriendly products align with current makeup style trends and whether they meet the expectations of those who follow those trends. ⚫ Research Question 3: Is this wudhu-friendly cosmetic product only for Muslim women to use? Other races can also use wudu-friendly cosmetics is a matter of personal preference and lifestyle. People from various backgrounds may find these products beneficial for different reasons, such as convenience, comfort or alignment with certain beauty and makeup preferences. 1.5. HYPOTHESIS Hypothesis 1- win customers' trust by producing halal and ablution-friendly items that are high-quality in terms of the ingredients used in the makeup. Hypothesis 2- This ablution-friendly makeup can be applied in a variety of ways and styles by teenagers and adults without causing damage to their faces. Hypothesis 3- The use of makeup by people of all races can lead to a rise in the demand for locally made cosmetics in Malaysia since people of all races like high-quality products.

7 1.6. SCOPE The goal of this research is to provide a fresh perspective on the Nurraysa product in terms of its theme color and design components, which will pique teens' interest in using it as part of their regular makeup regimen. The Nurraysa logo, which emphasizes the N sign exclusively, is meant to make it easier to see. In addition, the packaging and promotional materials will employ a distinct concept from the previous one. For advertisements attract people to try the product, Nurraysa also chooses models who are appropriate for cosmetic products for this advertising. set up a vandicmachine in the mall area will make it even easier for customers to acquire this Nurraysa product, but the machine itself needs to have an interactive design. 1.7. LIMITATION The beauty industry is overly competitive these days. They create a variety of cosmetics that appeal to individuals of all ages, encouraging them to apply makeup regardless of the consequences of experimenting and purchasing unapproved makeup from third parties. Nurraysa Cosmetics exclusively uses natural ingredients and avoids using illegal elements like mercury, their products are also extremely safe for usage by people of all ages. To collect information about this Nurraysa company to perform a face-to-face study about the concept they bring. Dealing with the Nurraysa funder is challenging because this company is already large. I search for stockiest or agents in addition to Founder Nurraysa to facilitate my acquisition of product information. The printing expense for Nurraysa's product rebranding should be made public so that the outcomes are easier to observe.

8 CHAPTER TWO LITERATURE REVIEW 2.1. INTRODUCTION This project aims to provide an overview of the effectiveness of the advertising campaign as a new medium to promote Nurraysa Cosmetic Products. These cosmetic products are made from natural ingredients and are suitable for Muslim women out there because Nurraysa Cosmetic products are considered "mesra whuduk" (ablution-friendly), easy to remove, and convenient to use. Nurraysa cosmetic users will be more confident to use this cosmetic product such as their foundation, lipstick, and eyeliner. With that, we can regain the interest of cosmetic makeup users to wear makeup that is based on whudukfriendly and guaranteed halal. In Malaysia, there are many consumers who follow the Islamic faith, so they adhere to Islamic dietary laws, including halal requirements. These requirements extend not only to food but also to other aspects of life, such as personal care products. Using halal cosmetics ensures that these products comply with Islamic principles and do not contain ingredients that are considered haram, meaning forbidden items. This whuduk-friendly product can assist Muslim women out there, as it can be easily removed. It is also important for Muslim women because it can ensure that our daily prayers are valid, as leaving makeup on the face can invalidate the prayer.

9 2.1.1 STATE OF THE ART The article titled "The Influence of Brand Image, Halal Label, and Halal Awareness on Customers' Purchasing Decision of Halal Cosmetic" by Nadira Noor Utami and Genoveva Genoveva, published on August 8, 2020, aims to analyze the impact of brand image, halal label, and halal awareness on Wardah's customer purchasing decisions. The research method employed is quantitative, utilizing questionnaires for data collection. The researchers began the study with a predetermined research topic, opting for a quantitative approach due to its suitability for their objectives. The research focused on Wardah's customer base, and the chosen method involved the use of questionnaires to collect relevant data. The authors considered the specific qualities and characteristics of the population, as noted by Sujaweni (2014) and Sugiono (2013). For the initial stage of data analysis, the researchers used 30 respondents to conduct validity and reliability tests. The validity and reliability test results indicated that all the questions were valid, with a range between 0.56 and 0.85, surpassing the minimum threshold of 0.361 (r-table). This suggests that the collected data is deemed reliable and can be utilized for subsequent analysis in the research process. The study conducted by Mohamad Isa Abd Jalil, Suddin Lada, Mohd Ashari Bakri, and Zakiah Hassan on November 30, 2021, focuses on the repurchase intention of halal cosmetics and the role of marketing in social media. The research aims to investigate how social media marketing strategies impact the repurchase intention of consumers buying halal cosmetics in Malaysia. The researchers employed the Partial Least Squares – Structural Equation Modelling (PLS-SEM) method, using a sample of 300 online customers or followers. This approach was chosen as the study is exploratory and seeks to maximize the value of R square while predicting the relationships between social media marketing, brand awareness, electronic Word-of-Mouth (eWoM), and repurchase intention. The findings indicate that social media marketing has a positive influence on repurchase intention, aligning with similar conclusions from prior studies such as Ho and Chung (2020). Essentially, social media marketing proves to be a reliable predictor of repurchase intention. The study

10 suggests that a well-executed combination of brand management for halal cosmetics and a strategic social media marketing approach will enhance the likelihood of customers desiring to repurchase these products. The article was authored by Heny Pujiatuti, Arief Afendi, Rahman El Junusi, and Agus Mahardianto on April 30, 2022, and the titled Consumers and Halal Cosmetic Products: Halal Label, Lifestyle, and Word of Mouth Communication." The objective of this study was to assess the impact of the halal label, lifestyle, and word-of-mouth communication on purchasing decisions. The research conducted follows a quantitative approach. The primary data used in the study were collected from 100 female respondents at the State Islamic University of Walisongo Semarang who use halal fashion products from Wardah. The researchers employed a simple random sampling method along with multiple linear regression for data analysis. The hypotheses were tested using the SPSS program. The results reported in the study indicate that the KolmogorovSmirnov normality test yielded a value of 0.098, which is greater than 0.05, suggesting that the data is normally distributed. Additionally, the multicollinearity test showed that the Variance Inflation Factor (VIF) value was less than 10, indicating no symptoms of multicollinearity in the study. These findings contribute to understanding the influence of the halal label, lifestyle, and word-of-mouth communication on consumers' purchasing decisions regarding halal cosmetic products. The article titled “Determinants of consumer adoption of halal cosmetics: A systematic literature review” by Raihan Mohd, Saadan Man, Noor Naemah, Abdul Rahman and Atiqah Aziz, Published on March 2021.This study was to understand the universal concept of halal cosmetics and a framework of critical points that influence consumers in purchasing halal cosmetic products. The research methodology employed in this study was the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Statement, utilizing the Web of Science and Scopus databases. This systematic literature review aimed to comprehensively cover all variables associated with the purchase of halal cosmetics. The study emphasizes that halal cosmetics are not solely a religious concern but also represent an opportunity to boost sales

11 and gain a competitive advantage in the market. The findings of the study identified 14 articles that primarily discussed critical points related to religiosity and product factors. Specifically, ingredients, the presence of a halal logo, and halal certification were highlighted as the most influential drivers in motivating consumers to purchase halal cosmetics. Additionally, the study recognized other factors such as price, promotion, place, social factors, and characteristics of consumers as relevant considerations in the purchasing decision. The authors emphasize that these factors should be taken into consideration, as they provide an additional advantage for both local and international manufacturers seeking to tap into global markets for halal cosmetic products, catering to both Muslim and non-Muslim communities. The study conducted by Nasreen Khan, Abdullah Sarwar, and Booi Chen Tan on May 4, 2020, focuses on determining the factors influencing the purchase intention of halal cosmetic products among Generation Y consumers in Malaysia. The research aims to propose a model that unveils the distinctive elements shaping the purchase intention of halal cosmetics among Generation Y individuals. The survey method was employed in this study, targeting 300 undergraduate students from various programs at private universities in Malaysia. Data collection spanned over an eight-week period, utilizing a closedended questionnaire. The convenience sampling method was applied, and a total of 262 usable questionnaires were analyzed. The study involved 21 items to measure five variables, requiring a sample size of 5 multiplied by 21, totaling 105. Regarding the demographics profile of the 262 respondents, 61.5% were male, and 38.5% were female. The researchers focused more on the male population due to the recent booming market for men's cosmetics, contrasting with the longstanding existence of the women's cosmetics market. Most respondents held an undergraduate degree (48.1%) or a postgraduate degree (49.6%). In terms of age, 56.5% were between 20 and 25 years old, while 35.9% were between 26 and 30 years old. This demographic information provides insights into the characteristics of the surveyed Generation Y consumers in the context of halal cosmetics.

12 2.2. RESEARCH GAP The results of this study hold practical implications for academic purposes, providing insights into Brand Image, Halal Label, Halal Awareness, and Purchasing Decision from various perspectives. The data processing results indicate that Brand Image and Halal Awareness significantly impact Purchasing Decision, aligning with findings from previous studies such as Aspan (2017), Hidayat (2018), and Syahrivar & Azizah (2018). However, the study found that Halal Label does not have a significant influence on Purchasing Decision. These findings can serve as a valuable reference for future research, particularly in scenarios where one of the independent variables shows insignificance with the dependent variable. The study suggests that for subsequent research, advertising variables could be introduced to different objects, providing a more comprehensive understanding of their influence on purchasing decisions. Furthermore, the researchers recommend combining this research with others that share similar criteria, specifically in the realm of cosmetic products, to contribute to further research and enhance the understanding of variables that mutually influence each other. The passage highlights the success of social media marketing in influencing the desire for repurchase. Additionally, it emphasizes the crucial importance of increasing brand awareness among followers to ensure that a company's products and brands maintain a strong connection with consumers. Being an Islamic country in Southeast Asia, with many neighboring Muslim-majority nations, Malaysia has taken the lead in developing halal products, supported by initiatives like Halal Hub Malaysia. This extends to the halal cosmetics-based industry and aligns with the recommendation of Prophet Muhammad S.A.W that "Searching for halal is obligatory to every Muslim." Furthermore, it is seen as a new attraction for both Muslim and non-Muslim customers to engage in shopping activities in Malaysia. Acknowledging the competitive pressures faced by manufacturers both within and outside the country, the passage notes that this has driven companies to expand their marketing strategies to leverage the effectiveness of social media. This shift in approach is seen as essential to staying competitive and meeting the demands of a diverse consumer base.

13 Based on the results, it can be concluded that the halal label exerts a positive and significant effect on purchasing decisions. In this context, as the halal label increases, the impact on purchasing decisions is expected to increase. Similarly, lifestyle demonstrates a positive and significant effect on purchasing decisions, indicating that a higher lifestyle level corresponds to a greater influence on purchasing decisions. The findings suggest opportunities for future research, suggesting the exploration of additional variables like halal certification, awareness, product knowledge, etc. Moreover, the recommendation is made to broaden the scope of research by including a sample from the millennial generation and considering more specific research objects beyond halal cosmetics. This approach would contribute to a more comprehensive understanding of the factors influencing purchasing decisions in diverse contexts and demographics. The passage emphasizes the importance for cosmetic manufacturers and marketers to align their products with consumer expectations, as contemporary consumers prioritize halalan and tayyiban products over branded ones. This shift is attributed to the emphasis on cleanliness, safety, and hygiene in today's market. The study is noteworthy for being one of the earliest examinations of the factors influencing purchase intention in halal cosmetics. It adopts a systematic literature review method that integrates marketing stimuli (product, price, promotion, and place) with other stimuli such as social, religious, and characteristics. This holistic approach aims to provide a comprehensive understanding of the various factors shaping consumer intentions in the context of halal cosmetics. This research addresses a gap in the Theory of Planned Behavior (TPB) by enhancing its limitations, specifically by incorporating the unbiased determinant of behavior, namely religious belief. This constitutes a unique contribution to the study, as TPB traditionally relies on cognitive processing and tends to overlook individual needs and motivations before engaging in a particular behavior.

14 Additionally, the study revises the determinants of the TPB model and suggests that safety ingredients, the presence of a halal logo, promotion, and religious belief are distinct factors influencing the purchase intention of halal cosmetic products among Generation Y consumers in Malaysia. A noteworthy conclusion drawn from the study is that ingredients and the halal logo significantly impact purchase intention. Surprisingly, religious belief has the least impact on the purchase intention of Generation Y consumers, indicating a deviation from the expected influence of religious beliefs in this context.

15 CHAPTER THREE RESEARCH METHODOLOGY The purpose of this research methodology is to gain a comprehensive understanding and acquire new knowledge about the design preferences of contemporary society. Additionally, this methodology provides a framework to ensure that the research is conducted systematically, with an emphasis on producing reliable and valid results that are applicable to addressing the problem statement in this project. The process involves implementing procedures, techniques, and tools for collecting, analyzing, and interpreting data to address research questions or solve research problems. This approach aids in minimizing bias, ensuring the accuracy and trustworthiness of results, and enhancing the likelihood that the findings will be relevant and applicable to real-world situations. Overall, this research methodology plays a crucial role in ensuring that the research is carried out in a rigorous and scientific manner, focusing on generating meaningful and practical outcomes. 3.1. RESEARCH DESIGN To get precise and practical insights, the research strategy for this report needs to include a well-thought-out study plan. An advertising product report's study design usually consists of a few essential steps. The research problem must first be defined and together with goals. This includes determining the intended audience, the good or service to be promoted, and the unsolved research questions. The next step is to choose the best research methodology. For this study, I went with a survey research design since it provided the most answers to the study's objectives and questions. I created a sample strategy after deciding on a technique to make sure the study is representative of the intended audience. This includes deciding on the sampling frame, the sample size, and the sampling technique. Finally, the research findings must be presented and interpreted effectively. This means drawing inferences from the data, proposing ideas for promotional strategies, and condensing the findings into an intelligible report.

16 3.2. AREA OF STUDY The boundaries or restrictions that a researcher places on the study's scope are referred to as the study's delimitation. These limits aid in defining the scope of the investigation and point out the areas of focus. The researcher plans to investigate the issue. To prevent this study from being too large or complicated to cover completely, it is my responsibility as a researcher to establish the boundaries for it. Thus, I might have to concentrate on a certain demographic or region, considering the resources (money, time, and participant or data access).Establishing well-defined boundaries allows me to concentrate my attention on the most pertinent and significant elements of the research subject, all the while making sure the study is viable and reachable within the constraints and available resources. To accomplish the project's objectives, which are to develop a new logo for a brand, strengthen the packaging design, and add more promotional items like makeup sets, as stated in chapter 1, I will concentrate on the research questions and research goals in this study. I will also gather opinions about concepts, ideas, or perspectives from the target audience or members of the KOLEJ KEMAHIRAN MARA REMBAU and other communities in a specific age range between 15 and 35 years old. Furthermore, it promotes halal and whudufriendly items to provide fresh approaches to sales and marketing.

17 3.3. POPULATION OF STUDY The adult and teenage populations are the focus for the study's population selection process because they are the ones that use cosmetics on a regular basis. For example, people use these cosmetics for studying, working, and spending time with their families. As a result, I selected Kolej Kemahiran Tinggi MARA Rembau (KKTMR) students. Among them are laborers in general, professionals in technical fields, and students. Adults and teenagers are also highly suitable as respondents in this research area because they are the target demographic for this project, confirmed based on their general knowledge of the topic. To further elaborate on this statement, adults and teenagers are already familiar with cosmetic products, so they are more informed and suitable to be consulted in providing opinions and answering necessary questions about the ongoing research through online surveys that have been created by the researcher to collect data. 3.4. SAMPLE OF POPULATION In this study, a portion of the population was selected to identify information about this cosmetic product. The survey refers to a process represented by individuals from a larger population who are to be analyzed. Investigating a smaller population, a more manageable group that can be studied more effectively and affordably than studying the entire population, is the purpose of sampling. The population sample I have created has obtained 50 respondents consisting of students, general workers, and so on. To facilitate the definition of the study population, this online survey also provides respondent background information such as gender, race, and age.

18 3.5. SAMPLING TECHNIQUE In this study, the term "sampling technique" refers to the method of choosing a subset of people from a wider population to perform research. Getting a representative sample that faithfully captures the traits of the population of interest is the aim of sampling. The most appropriate research methodology for this study is quantitative research. To test theories, spot trends, and draw statistical conclusions about a population, quantitative research entails gathering and evaluating numerical data. This study utilizes the research technique of a questionnaire survey. The benefits of this technique include providing standardized questions and response options, ensuring that all respondents are asked the same questions and can respond in the same manner. This technique is often implemented online, through email, or via social media, making data collection more efficient, accurate, and requiring a short time to gather data. 3.6. INSTRUMENT FOR DATA COLLECTION This questionnaire is for gathering effective instruments for data collection in this research. This instrument typically consists of a set of questions designed to gather information from respondents and accept their responses if they are relevant based on their acknowledgment and experience with the product "Nurraysa." There are various types of questions that can be associated with this questionnaire. I also welcome opinions and suggestions given by respondents. Questions should consider using concise language, easily understandable words, specific terms, visuals, and clear instructions. The instrument for data collection is about introducing the product to respondents, packaging, suitable color concepts, and others. This questionnaire consists of 3 sections as below:

19 Section 1: The respondents demographic Background and opinion. It has a total of 4 items. Section 2: Asking respondent about Product Nurraysa cosmetic. It has a total 10 items. Section 3: Ask respondents for their opinions on effective advertising and suitable color themes for Nurraysa cosmetic products. It has a total of 4 items. The questions also included multiple choice answers. The choices were "yes," "no," or "others," with an additional space designated for their feedback.

20 3.7. DATA ANALYSIS Making a questionnaire is the best way to support this research process, depending on the kind of study that will be conducted. following the creation of a series of surveys using Google Forms. People on Facebook, Instagram, WhatsApp, and other social media platforms have shared the link to the Google form. A few days later, 51 responders had been gathered in total, which was deemed sufficient to carry out this investigation. To analyses and respond to the research questions outlined in chapter 1, the data gathered via this questionnaire will be used in this study. The instrument's response possibilities are weighed as follows: In Section 1, respondents should provide a brief description of themselves including their gender, age, race, and occupation. Figure 3.7.1: personal detail

21 Respondents must indicate their gender as male or female, but I am focusing on the female group because they are more familiar with this cosmetic product compared to males. Figure 3.7.2: Personal Detail Figure 3.7.3: Personal Detail Figure 3.7.4: Personal Detail

22 Meanwhile, in Section 2, respondents are required to provide their opinions on whether they are familiar with the Nurraysa product or not. Figure 3.7.5: Question 1 Figure 3.7.6: Question 2 Figure 3.7.6: Question 3

23 Figure 3.7.7: Question 4 Figure 3.7.8: Question 5 Figure 3.7.9: Question 6

24 Figure 3.7.9: Question 7 Figure 3.7.10: Question 8 Figure 3.7.11: Question 9

25 At the end of the section, respondents should provide their opinions on how to improve digital product advertising for Nurraysa. Figure 3.7.12: Question 10 Figure 3.7.13: Question 11 Figure 3.7.14: Question 12 Figure 3.7.15: Question 13

26 3.8. SUMMARY This research aims to identify and investigate the effectiveness of using advertising campaigns as a medium to promote the cosmetic product "Nurraysa" to fans who use makeup cosmetics for their daily lives. The study utilizes a quantitative research design that employs a survey questionnaire as the primary instrument for data collection from the predetermined target audience. The questionnaire comprises questions regarding respondent demographics, introduction of the “Nurraysa” cosmetic product to respondents, and respondents' opinions on digital cosmetic product advertising. The study's findings also demonstrate that advertising campaigns are an effective means to achieve the project's goals and objectives.

27 CHAPTER FOUR RESULT AND DISCUSSION In this chapter, I discuss the result and discussion about my topic Advertising about Nurraysa cosmetic and show the process, which is started from preproduction, production, and postproduction. 4.1. PRE-PRODUCTION Pre-production refers to the activities that occur before the actual production of a design project. This project begins with researching suitable products to meet the requirements given by the advisor. After conducting research on the product, I decided to choose advertising campaign as my major and the selected product is Nurraysa cosmetic. From the research I have conducted for this project, I have gathered all information about the product such as project objectives, target audience, expected outcomes, timeline, and any design constraints. Through the project requirements, I have decided to develop ideas and concepts by sketching designs for each item in a sketchbook based on several concepts. Figure 4.1.1: Logo Sketch Figure 4.1.2: Logo Sketch

28 Figure 4.1.3: Logo Sketch Figure 4.1.4: Logo Sketch Figure 4.1.5: Logo Sketch Figure 4.1.6: Logo Sketch Figure 4.1.7: Logo Sketch Figure 4.1.8: Logo Sketch

29 Figure 4.1.9: Logo Sketch Figure 4.1.10: Packaging Sketch Figure 4.1.11: Packaging Sketch Figure 4.1.12: Packaging Sketch Figure 4.1.13: Packaging Sketch

30 Figure 4.1.14: Packaging Sketch Figure 4.1.15: Packaging Sketch Figure 4.1.16: Packaging Sketch Figure 4.1.17: Packaging Sketch Figure 4.1.18: Packaging Sketch Figure 4.1.19: Packaging Sketch

31 Figure 4.1.20: Packaging Sketch Figure 4.1.21: Packaging Sketch Figure 4.1.22: Sketch Packaging Figure 4.1.23: Sketch Packaging

32 Figure 4.1.24: Packaging Sketch Figure 4.1.25: Packaging Sketch Figure 4.1.26: Packaging Sketch Figure 4.1.27: Packaging Sketch