33 Figure 4.1.28: Packaging Sketch Figure 4.1.29: Packaging Sketch Figure 4.1.30: Packaging Sketch Figure 4.1.31: Billboard Sketch Figure 4.1.32: Billboard Sketch
34 Figure 4.1.33: Billboard Sketch Figure 4.1.34: Billboard Sketch Figure 4.1.35: Billboard Sketch Figure 4.1.36: TVC Story board.
35 Figure 4.1.37: magazine Figure 4.1.38: Magazine. Figure 4.1.39: Interactive kiosk Sketch. Figure 4.1.40: Kiosk Interactive Sketch
36 Figure 4.1.41: Promotional Item Sketch Figure 4.1.42: Promotional Item Sketch. Figure 4.1.43: Eco Friendly Sketch.
37 Figure 4.1.44: Coupon sketch Figure 4.1.45: Coupon Sketch Figure 4.1.46: Coupon Sketch. Figure 4.1.47: Pop Up Sketch. Figure 4.1.48: Social media Ads.
38 Figure 4.1.49: Bunting Sketch Figure 4.1.50: Bunting Sketch Figure 4.1.51: Bunting Sketch Figure 4.1.52: Bunting Sketch
39 Figure 4.1.53: Brochure Figure 4.1.54: Poster Sketch
40 Figure 4.1.55: Guerilla Sketch Figure 4.1.56: Radio Ads Dialog
41 4.2. PRODUCTION Production is the process where all sketches and ideations are digitized and colored. This is because the designer wants to ensure that the concept and colors align with the theme. For example, if the colors don't match well, the designer can easily change them until they are satisfied. Figure 4.2.1: Logo Digital Development Figure 4.2.2: Logo Digital Final Figure 4.2.3: Poster Development
42 Figure 4.2.4: Bunting Digital Development Figure 4.2.5: Packaging Design Development
43 Figure 4.2.6: Promotional Item Design Development Figure 4.2.7: Packaging Design Development Figure 4.2.8: Packaging Design Development
44 Figure 4.2.9: Banner Design Development Figure 4.2.10: Guerilla Design Development Figure 4.2.11: Interactive Kiosk Design Development
45 Figure 4.2.12: Interactive Design Development Figure 4.2.13: Pop up Design Development
46 Figure 4.2.14: Coupon Design Development Front Back Figure 4.2.15: Brochure Design Development Front Back Figure 4.2.16: Brochure Design Development
47 Figure 4.2.17: Mangazine Design Development Figure 4.2.18: Muslimah T-shirt Design Development
48 Figure 4.2.19: Muslimah T-shirt Design Development Figure 4.2.20: News Paper ads Design Development
49 Figure 4.2.21: Billboard Design Development Figure 4.2.22: Billboard Design Development
50 4.3. POSTPRODUCTION Finally, post-production must refer to the needs of the advertising campaign ie project goals and objectives. This step is important in successful advertising. a campaign that can bring many benefits especially being able to grow a brand though silently. Figure 4.3.1: Packaging Mockup Figure 4.3.2: Brochure Mockup. .
51 Figure 4.3.3: Poster Mockup Figure 4.3.4: Bunting Mockup
52 Figure 4.3.5: Banner Mockup Figure 4.3.6: T-shirt Mockup
53 Figure 4.3.7: Magazine Mockup Figure 4.3.8: Coupon Mockup
54 Figure 4.3.9: News Paper Mockup Figure 4.3.10: Billboard Mockup
55 Figure 4.3.11: Guerilla Mockup Figure 4.3.12: Interactive Digital
56 Figure 4.3.13: Interactive Build Up Mockup
57 4.4. RESULT AND FINDING As a result, I have conducted a survey through Google Form to gather feedback from the audience about the results of the project I have completed. The survey consists of questions about feedback on every item that I've done. To ensure that the project runs smoothly or not, the feedback will surely be positive if the project is successful, while an unsuccessful project will show negative comments. I also included an opinion section which can be used to collect suggestions from the respondents. Most of my audience consists of women because they are more interested in answering due to the cosmetic products they are interested in. For this survey, a total of 51 people has answered the survey that I provided. Out of these, 44 are women, while only 6 are men who have answered and provided their opinions. Figure 4.4.1: Satisfaction Graph
58 For the age group, most of the audience are aged between 18-25, with a total of 41 people. Meanwhile, only 7 people from the age group of 26-30 answered the survey. Additionally, there was only one respondent from the age group of 31-40. Similarly, for the age group of 41-50, there were only 2 respondents. Most of them are students, totaling 34 people, while 14 are employed. The remaining respondents, totaling 3 people, are unemployed. Figure 4.4.2: Satisfaction Graph Figure 4.4.3: Satisfaction Graph
59 In section B, I posed questions to the audience about my project to get their individual opinions. Therefore, I included some of my work samples such as Logo, Brochure, T-shirt, and poster. For the Logo question, 28 people gave a rating of 4, while only 16 people gave a rating of 5. Figure 4.4.4: Customer Satisfaction Score Gauge Chart Figure 4.4.5: Customer Satisfaction Score Gauge Chart
60 For the brochure design, 26 people rated it a 4, so I have adjusted the design by rearranging the images and adding more detailed information about the product. Meanwhile, only 18 people rated the brochure a 5. Figure 4.4.6: Customer Satisfaction Score Gauge Chart For the Muslimah t-shirt design, only 23 people rated it a 4 and 12 people rated it a 5. Therefore, I have revised the t-shirt design in terms of color, pattern arrangement, and logo placement on the shirt. Figure 4.4.7: Customer Satisfaction Score Gauge Chart
61 Figure 4.4.8: Customer Satisfaction Score Gauge Chart Figure 4.4.9: Customer Satisfaction Score Gauge Chart Figure 4.4.10: Customer Satisfaction Score Gauge Chart
62 CHAPTER FIVE CONCLUSION AND RECOMENDATION 5.1 CONCLUSION Advertising campaign is a set of advertisements that collaborate to promote a product or service. An ad campaign is designed around a specific and unique theme to create brand awareness about the company's product or service. Nurraysa cosmetic is a wuduk-friendly product for Muslim women, to facilitate them in performing their worship perfectly. This cosmetic product is also guaranteed halal and does not need to be doubted with prohibited ingredients. In conclusion, advertising campaigns play a crucial role in the success of brands and businesses. They have various objectives, including increasing awareness, building brand identity, boosting sales, influencing consumer perception, targeting specific audiences, staying competitive, supporting business objectives, creating emotional connections, and measuring outcomes. To garner further attention and attract the interest of women out there regarding this cosmetic product and to use it without hesitation. Although it is a wudukfriendly product and their tagline is "easy to remove," this cosmetic is not easily removed. Therefore, with advertising about this Nurraysa product, consumers will feel more confident in using this product. Brands may effectively convey their messages, set themselves apart from rivals, and pique the attention and involvement of their target audience with welldesigned and executed campaigns. It is crucial because advertisement campaigns should be properly planned and carried out by brands, considering the target audience, goals, messaging, creative components, and media placement.
63 Additionally, advertising strategies let businesses stay relevant in a cutthroat market, adjust to changing consumer demands, and respond to market dynamics. In conclusion, advertising campaigns are a crucial means by which brands convey their value, interact with customers, and accomplish their corporate objectives in a fast-paced, cutthroat industry. 5.2 RECOMMENDATION Based on the findings and conclusion of the study, here are several recommendations to be considered: 1. Advertising can be further improved by using models that are suitable for cosmetic products. This is because consumers nowadays prefer to see and try out any cosmetic products before purchasing. 2. Increase the production of promotional videos about Nurraysa products, highlighting the advantages of this product to consumers. Promotional videos are also very useful nowadays due to the presence of social media platforms such as TikTok, which can influence consumers to try out Nurraysa products. 3. In terms of logo, packaging, and promotional items, they also play a crucial role in branding the product. Therefore, by improving the packaging and creating innovative packaging, it can attract consumers to purchase it. Regarding the logo, it should be designed to become an icon that helps consumers remember their product.
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