Strut Alert Quick Reference and FAQ

Strut Alert Quick Reference

Strut Alert Overview

When a guest has the Guest App installed on their phone and walks into the center for their
reservation, the iBeacon (or Strut Alert) will trigger a pop-up notification on the GS
Associate’s workstation. The pop-up will display the guest’s social media picture, name, and
a countdown to their reservation time.
For more information, check out the Strut Alert in action by visiting www.strutalert.com

How Does iBeacon Technology Work?

The Strut Alert is a desktop application that provides an immersive guest experience by
utilizing social media in conjunction with our European Wax Center mobile Guest App. The
Strut Alert uses automation to lighten the workload of our GS Associates by facilitating a
seamless check-in process. The system is comprised of iBeacon hardware, custom desktop
software, a mobile app, and backend systems. The iBeacon is easily installed through the
USB port on either of the front desk workstations. The mobile app is downloaded by the
guest from the App Store.

What Appears on the Pop-up Screen?

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The Queue is a log of one or more guests that have entered the center.
Reservation Countdown

 Blue: More than 5 minutes early
 Green: 5 or less minutes early
 Red: Reservation time has passed
History Button shows the guest’s history, past services, and previous product purchases.
Check-In Button checks the guest into Millennium and prints a travel ticket.
Page Button pages the Wax Associate for the reservation.
Remove Button removes the guest from the queue.
Reservation Details shows the time of the reservation, services being performed, Wax
Associate performing the service, and total price.
Pop-Up & Reservation Notes will include No-Show details, special notes from
management, Sales Notes, and any other comments pertaining to the guest or current
reservation.

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Using Strut Alert

1. Greet the guest as you normally would and click the Check-in Button. This will notify
Millennium that the guest has arrived and print a travel ticket. If you need to make any
changes to the reservation or do not want to check the guest in, simply leave the
guest in the queue or click the Remove Button to make any adjustments in
Millennium as you normally would.

2. To help you educate the guest on Wax Passes or the current promotion, the
Reservation Notes section will automatically appear in the queue under today’s
reservation.

3. Finally, click the Page button when it’s time to page the Wax Associate. Not only will
this inform the Wax Associate that their guest is ready, but also automatically remove
the guest from the queue. When a reservation is less than a minute away, the Pop-up
screen (or the queue) will appear in front of Millennium to serve as a reminder to the
GS Associate.

Support

For iBeacon support issues, please submit a trouble ticket on the Associate Intranet.
For training assistance, please review the video in the overview section.

We’d Love to Hear What You Think!

Fill out the Cvent survey: http://www.cvent.com/d/hrqr1z

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Strut Alert FAQ

What Happens after I Install the iBeacon?

You don’t have to do anything. We will install and activate the software remotely.

How Do I Test the Strut Alert?

EWC Technology has pilot tested the Strut Alert in our Corporate Centers. This technology
was developed for our guests to have an engaging experience. If you would like to have a
practice run with your team, we would recommend the following process:

1. Create a test reservation for first thing in the morning the next day. The reservation
should be made for a participant that has both a Millennium profile and the EWC
Guest App installed on their iPhone. And, the email address on the guest’s app
account must match the one listed in their Millennium account.
For example: Manager, Jessica Kar, signs into the EWC app with her Facebook email
[email protected] and this is also her email in Millennium.

2. When the test associate arrives to the center, make sure the phone’s bluetooth and
locations services are on and have them walk into the center holding the phone.

3. If everything is working properly, you will hear a “Hello Gorgeous” notification
coming from the phone and a Strut Alert will pop up on the GS Associate’s
workstation with the participant’s information.

If you go through these steps and the alert does not appear on the GS workstation, contact
IT support with the steps you performed, the participant’s name and email, and the time the
participant walked into the center.

Why Did the Guest Not Appear in the Queue?

1. Did the guest meet all of the phone requirements?
The guest must have a current reservation booked under the same profile they used
to register the app, plus bluetooth and location services enabled.

2. Is the EWC account linked to the guest’s email address?
The email address registered in the guest’s EWC app must be the same as the one
listed in their Millennium account. If this is not the case, add the new email to
Millennium and the Strut Alert will work for the guest’s next reservation.

3. Is the EWC account in Millennium showing in the EWC app?
If not, there may be two accounts for the same guest. Contact our Director of the
Guest Experience Christelle Christie at [email protected] for step-by-step
instructions on merging duplicate guest profiles.

4. Did the guest recently make the appointment?
It take two hours for the Strut Alert to update. A guest will not be notified twice within
two hours of booking their reservation.

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