GELN103 English for Specific Purposes

Chapter 6

ESP in Advertisements

Warm up : Vocabulary

Media ___________________________________________

Advertisement ___________________________________________

Profit ___________________________________________
Business English PSRU
Slogan ___________________________________________

Customer ___________________________________________

Brand ___________________________________________

Product ___________________________________________

Commercial ___________________________________________

Poster ___________________________________________

Funny ___________________________________________

Market ___________________________________________

Service ___________________________________________

$$$$$$$$$$$$$$$$$$$$

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Business English PSRU☺ Advertisement
• Advertising is a form of communication for marketing and used to encourage or
persuade an audience (viewers, readers or listeners; sometimes a specific group) to
continue or take some new action.

☺ The Components of Advertisement
1. Headlines
A short piece of text; usually larger in type; designed to be the first words the audience
reads; NOT the slogan but unique to the brand

2. Image
Any drawing, photograph, illustration, chart, or other graphic designed to affect the
audience in a purposeful way

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Business English PSRU3. Body Copy
An actual text of an ad; particular claims are usually made and specific persuasive words
are used

4. Slogan
A catchphrase that evokes some kind of feeling about the company and product; are
usually motivating and empowering; rarely change

5. Logo
Unique design symbol that helps identify the company visually; sometimes the company
name is written distinctively and used as the logo

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Business English PSRUEXERCISE 1

Label the parts of this advertisement.

Promotion / Body copy /Image /Slogan / Logo / Headline

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☺ Types of Advertising Billboards are large structures located in
public places. Most often, they are located on
A. Billboard main roads with a large amount of passing
motor and any location with large amounts of
viewers, such as on mass transit vehicles and
in stations, in shopping malls or office
buildings, and in stadiums.

B. Mobile Billboard Business English PSRUMobile billboards are generally vehicle
C. Celebrity Branding mounted billboards or digital screens. Mobile
displays are used for various situations in
metropolitan areas throughout the world,
including: One-day, and long-term
campaigns, Conventions, Sporting events,
Store openings and similar promotional
events.

This type of advertising focuses upon using
celebrity power, fame, money, popularity to
gain recognition for their products and
promote specific stores or products.
Advertisers often advertise their products by
sharing their favorite products or wear clothes
by specific brands or designers.

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D. Online Advertising

Online advertising is a form of promotion that
uses the Internet and World Wide Web for the
expressed purpose of delivering marketing
messages to attract customers.

E. Infomercial Business English PSRUAn infomercial is a long-format television
F. In store Advertising commercial, typically five minutes or longer.
The main objective in an infomercial is to
create an impulse purchase, so that the
consumer sees the presentation and often
demonstrate products and then immediately
buys the product through the advertised toll-
free telephone number or website.

In-store advertising is any advertisement
placed in a retail store. It includes placement of
a product in visible locations in a store, such as
at eye level, at the ends of aisles and near
checkout counters and advertisements in such
places as shopping carts and in-store video
displays.

105

G. Street Advertising This type of advertising first came to
H. Press Advertising prominence in the UK by Street Advertising
Services to create outdoor advertising on street
furniture and pavements. The media became an
affordable and effective tool for getting brand
messages out into public spaces.

Press advertising describes advertising in a
printed medium such as a newspaper and
magazine. A form of press advertising is
classified advertising, which allows private
individuals or companies to purchase a small,
narrowly targeted ad for a low fee advertising a
product or service.
Business English PSRU
…………………………………………………………………………………………………….

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EXERCISE 2

Write the numbers next to the pictures. There are two EXTRA words in the box.

1. Logo 5. Brand name
2. Poster 6. Commercial
3. Billboard/Hoarding 7. Sponsor
4. Leaflet 8. Brochure

Business English PSRU

107

Business English PSRU☺ The categories of Advertisement

Advertisements in the newspaper are called “Classified” which can be
divided into the following categories : (Sumeth Sangnatorn, 2005, p262-264)

1. Jobs / Personal Wanted
2. Property
3. Auto Guide
4. Sale and Service
5. Entertainment and going out

1. Jobs / Personal Wanted
This advertisements will be advertised in the newspaper for jobs required by
companies or some private sectors. One who want the job can read this
section. In the advertisements, the required positions and required
qualifications of the applicants will be prints along with the addresses of the
advertisers.

Required position

Required qualifications

108

Business English PSRUEnglish Translator (KResearch)

Kasikornbank Public Company Limited
Job Description :
Translate/ compose economic- financial-business documents, articles, research reports, news, laws
and regulations and other related documents from Thai into English and vice versa.
Skill Required :
- Master’s Degree or Bachelor’s Degree with experience of at least 5 years in

English, Economics, Finance, Accounting, Business Administration, or related
field.
- Excellent command of English and Thai: reading, writing and speaking
- Skills in translation: English-Thai and Thai-English
- Skills in writing report in Thai
- Interpersonal communication skills and ability to work as a team member
- Computer literacy in standard programs

Dentist Assistant

Bangkok Hospital
Bachelor’s Degree in any field
- At least 1 year experience in position applied
Requirement for positions:
- Good command of English and Computer literacy
- Work Based at Bangkok Hospital Hua Hin

• What kind of job is required?
• What qualifications are needed in the job?
• What documents or certificates are required for application?
• How can the advertised job be applied?

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Business English PSRU2. Property

This advertisement section is usually advertised by the owners of houses and
condominium owners who want to sell the houses or condominium units. The
advertisements want to introduce their places to the readers. The
advertisements will inform of locations, addresses and telephone numbers for
the interested persons to contact.

Apartment / Condominium · For Sale ·
6,810,000 THB · 91 sqm · Pattaya · Jomtien

High rise, beachfront condominium with a modern design. This studio , 1 bathroom
condo features a modern on 90.80 sqm, high-quality interior by Euro Design. You
will love the beautiful sea view from the large balcony. The unit is partially
furnished. There is a 25x10 meter swimming pool in front of the main lobby and
24-hour-security.

Contact : Coastal Real Estate, Kevin Mattson + 66 812690472

• What kind of residence is in the advertisement?
• How much is the price for sale?
• What kind of facilities are given in?
• How to contact this ads?

110

Business English PSRU3. Auto Guide

This advertisement is for car sales. The car brands, the prices and telephone
numbers will appear in the advertisements. The interested persons who want
to buy a uses car can find it in this section.

2009 Honda Civic E AT(AS) NAVI for sale

Top Civic 1.8L Model
Mileage 48,000 km
1.8L i-VTEC engine 140hp
New Facelift with Foglights
Book Service, oil change and
maintenance at Honda dealer
Using original Honda Full Synthetic Oil
Honda original GPS Navigation
DVD + MP3
16” Alloy Wheel
Leather Seats
Automatic Transition
ABS
Airbags
Accident Free
Original Tag price THB 964,000
Ask For THB 699,000

Contact Person: Henry

Phone Number: 0895288878

• What brand of car is in this advertisement?
• How much is the price for ?
• How much is mileage on mile meter?
• Where can it be contacted?

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Business English PSRU4. Sales and services

This type of advertisements is usually advertised with sales, rentals and
services, for example, tourist agencies, television video rentals, and law
office service.

Cheap Travel and Study Package in Australia !

Want to study while travelling in Australia?
Want to improve your language skill while sightseeing?

What are included in the package?
1. Sydney tour!
- Sydney Opera House,
- Powerhouse Museum,
- IMAX,
- Darling Harbour,
- China Town,
- the Rocks,
- Queen Victoria Building,
- Royal Botanic Gardens,
- Art Galleries
- and much more!

2. English class - we customise our English classes to meet each student's need.
3. two-week Accommodation
4. a return airfare (Bangkok-Sydney)
5. airport pickup
6. Free help with translation, interpretation and document preparation!

Fee: 57,000 baht

H&P offers quality short courses at affordable prices. We aim to serve our clients with
experienced teachers and help you achieve your goals.

Contact Person: Nui

Phone Number: +61 4 1185 5483

• What services are offered in this advertisement?
• How many kinds of services can be served ?
• How to contact for this service?

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5. Entertainment and dine out

This part is always advertised with the places where the readers can go out
for meals. The names of the restaurants are advertised with addresses and
telephone numbers for making reservations.

Business English PSRU

• What is the name of the restaurant?
• Where is the restaurant located ?
• What are the opening times?
• What kind of food is served in the restaurant?

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Conversation:

Conversation 1 : On the phone.
Receptionist: Classified section. Tina Suksawat, speaking. May I help you?
Caller: I want to place an advertisement.
Receptionist: I’ll put you through to Mr. Wong. He’s our marketing manager.
Caller: Thank you.

Conversation 2Business English PSRU: In an office.
A: Are you doing anything this weekend?
B: Well, I don’t have any plans at the moment.
A: Do you play tennis or golf?
B: Golf? Yes.
A: Where would you suggest?
B: My wife said the other day about the new golf course. She saw the ads in
the classified section. I’ll phone her to find out more.
A: Great

Conversation 3 : In the canteen.
A:
B: Top place in town...pool and snooker....guaranteed fun and happiness.
A: What are you talking about Henry?
Look at this club (the speaker shows his friend classified ads..) Napoleon
B: Club.
A: What’s special about it?
Impressive place... I’m sure we’ll have good fun there!

114

Business English PSRUQuestions

1. According to conversation 2, we can summarize that ......................................
a) the two speakers are old friends.
b) the two speakers have been working together for long time
c) the two speakers doesn’t seem to know each other well.

2. Based on the information in conversation 3, we can summarize that the first man is reading
some information about.....................................

a) a new swimming pool
b) a new club
c) a new restaurant
3. Based on the information in conversation 1, the place where the receptionist works would
probably be ..............................................
a) a police station
b) a newspaper publishing
c) a department store

115

Business English PSRU

116

Name :………………………………. ID : ………… Major :…………………………..

Exercise 1

Match the classified ads in column A. with the group heading in column B.

................. Column A
1. English summer course

................. 2. leasing a shop house

................. 3. planning for holidays

Business English PSRU................ 4. teaching math

.................. 5. selling a dog

................. 6. announcing the death of the General Manager

................. 7. buying a used car

Column B
a. Auto for Sale
b. Teachers & Tutors
c. Pets
d. Announcements
e. Tour & Travel
f. Special Courses
g. Obituary

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Name :………………………………. ID : ………… Major :…………………………..

Exercise 2

Directions: Match the advertisement with the topic given. C
………………….1. Education
………………….2. Tour and Travel
………………….3. Medical and Health
………………….4. Food

………………….5. Business Opportunity

Business English PSRU D
A

B

E

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Business English PSRU Name :………………………………. ID : ………… Major :…………………………..

Exercise 3

A job advertisement

SHOP ASSISTANT

Sarah’s Shoes

We are looking for a shop assistant for our shoe
shop in Barnsley. 25 hours per week, Fridays,
Saturdays and Sundays.
Must have work experience.
£6.20 per hour
To apply telephone 347913 and ask for Sam.

YES or NO

1. The name of the company is Sarah’s shoes..
2. The job is in Barnsley.
3. They are looking for a cleaner.
4. The pay is £6.20 per hour.
5. The job is part-time.
6. You need experience for this job.
7. You must work on Sundays.
8. You must work evenings.
9. You can phone Tom about this number.

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Business English PSRU Name :………………………………. ID : ………… Major :…………………………..

Exercise 4

Waiter/Waitress
A busy Moonah café requires a weekend worker for 4 hour lunch shifts

on Saturday and Sundays.
Please apply in person, with resume, to 154 Smithton Road, Moonah

between 9am and 12noon Monday 15th June.

1. Can both males and females apply for job in Moonah?
………………………………………………………………………………………

2. What days will you work as a waiter/waitress?
………………………………………………………………………………………

3. How many hours a week will you work at the Moonah café?
………………………………………………………………………………………

4. What do you think apply in person means?
………………………………………………………………………………………

Taxi Driver

Driver required part-time (4 afternoons a week: Thurs, Fri, Sat, Sun) for 2
months. Must have full Australian licence and a clean driving record.
Call Dave on 04 5677 5677

1. What must you have for the taxi driver job?

………………………………………………………………………………………
2. Is this job permanent and full-time? How do you know?

………………………………………………………………………………………
3. Will the taxi driver work on Fridays?

………………………………………………………………………………………

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Name :………………………………. ID : ………… Major :…………………………..

Exercise 5

Part 1: Write the best components of advertisement in the blank.

1. __________________ appears near the brand name and stands out from the rest
of the copy in some way.

2. __________________ is the main part of an advertisement or any printed matter
that provide the meats of the communication.

3. __________________ consists of the 4 important categories; self-interest, new,
curiosity, quick, and easy.

4. __________________ can be speech, song, poetry, story or drama.

5. __________________ is the most attractive message in a piece of advertisement.
Business English PSRU
Part 2: Identify types of advertising given below.

A. Press Advertising B. Television C. Billboard Advertising
D. Online Advertising
G. Covert Advertising E. Radio Advertising F. In-store Advertising

H. Mobile Billboard Advertising

1. ____________This advertising is any advertisement placed in a retail store.
2. ____________It is embedded in entertainment and media, for example, in a film

or in the movie.
3. ____________This advertising is generally vehicle mounted billboard or digital

screens.
4. ____________A form of promotion uses the Internet and World Wide Web for

the expressed purpose of advertising marketing messages to attract customers.
5. ____________It is large structures located in a public places which display

advertisements to passing pedestrians and motorists.
6. ____________It describes advertising tin a printed medium such as a

newspaper, magazine, or trade journal.
7. ____________It is a form of advertising via the medium of radio.
8. ____________It generally considered the most effective mass-market

advertising format, as is reflected by high prices TV network charge for
commercial airtime during popular TV events.

121

Business English PSRU Chapter 7
ESP in Job Application

122

Business English PSRU Chapter 7
ESP in Job Application

Objectives
After finishing chapter 6, the students will be able to …
1. Understand and analyze about job application.
2. Write their own resume by e-mail.
3. Analyze the way in understanding job advertisements.
4. Use appropriate words for job application.

Methods of teaching and activities
1. Lectures
2. Discussion
3. Doing reading and writing exercises

Teaching media
1. Textbook
2. MS-Power point
3. www.YouTube.com

Evaluation
After finishing chapter 6, the students are evaluated on …
1. Understanding about job application.
2. Writing students’ resume correctly.
3. Understanding in job advertisements.
4. Telling correctly about vocabulary for works.

123

Chapter 6
ESP in Job Application

Warm up : Vocabulary

Application ______________ Minimum wage ______________

Apply ______________ Pension ______________

resume / CV ______________Business English PSRUPosition______________

Benefit ______________ Qualification ______________

Career ______________ Reference ______________

experience ______________ salary ______________

fringe benefits ______________ welfare ______________

Occupations 1. Nurse
2. Teacher
Find the name of the professions in the word puzzle 3. Chef
4. Astronaut
DAPOL I CEOF F I CER 5. Singer
BOX V BGH J E I O L NMA 6. Doctor
CDC PCH E F I R Y TWAD 7. Pilot
OFWT BNYU Z E XCRSR 8. Fire fighter
NHQSOF VHUF KPMT E 9. Police officer
UBAKQRX Z S I NGERH 10. Priest
RN X L A S B L YGMA L OC
SSP I LOTGHHESVNA
EWVM I Z NQO T RO A A E
X Z T U F H YWP E YMRU T
QA PR I E S T KRRA E TW
VNMU I L POVR T Y J K L

124

Business English PSRUJob Application
A job application is an "official document" required by human resources covering career and
educational history. It will be maintained in your personnel employment file permanently if you
are selected for employment with a company.

Job applications usually require full employment dates (month, day, and year that you started a
position and ended a position); it may request the name of previous supervisors or the company
name and address, so they can contact the HR office to verify your employment; salary history
or salary requirements; and specifics regarding education including GPA and semester and
quarter hours in a certain subject.

The job application is chronological and may or may not include additional information like
training and special skills. Typically, this document will be one or two pages and the entries are
very small—so you have to write small and only summarize the information from your resume
for job duties, skills, or profile.

(http://www.job-hunt.org/veterans-job-search/job-application-vs-resume.shtml)

The resume
The purpose of a resume is to market yourself for the next position you desire. The resume
should be short and concise, presenting an employer with information pertinent to the job
announcement in a brief, easy-to read format. One page is usually sufficient for new college
graduates with limited work histories, but experienced individuals may need two pages.
A variety of formats can be used for resumes. However, in our experience with university
students and other job seekers, we have found that the chronological format generally works the
most effectively. This approach operates on the assumption that your most recent experience is
the most relevant. Consequently, information concerning your education and experience is
presented in reverse date order. The information which follows details the elements that are
typically included in a chronological resume.

125

Business English PSRUResume

1. นิยามของ “ประวัติย่อ”
• ประวตั ิยอ่ (RESUME) คอื การเขยี นเกี่ยวกบั ตวั ผูส้ มคั รงานอยา่ งยอ่ ๆ หรือเฉพาะส่วนสาคญั ทีเ่ ก่ียวขอ้ งกบั

วตั ถุประสงคข์ องการเขยี นประวตั ิยอ่ ในแต่ละคร้ัง
• ประวตั ิยอ่ หรือบางคร้งั เรียกวา่ Personal Data, Curriculum Vitae (CV), Bio-Data, summary personal data

sheet, Data Sheet, qualification sheet หรือ personal profile
2. ส่วนประกอบของ “ประวัตยิ ่อ”
โดยทว่ั ไป “ประวตั ยิ อ่ ” จะประกอบไปดว้ ยส่วนตา่ งๆ ท่สี าคญั ดงั ต่อไปน้ี

2.1 หวั ขอ้ (heading)
2.2 วตั ถุประสงคใ์ นการสมคั รงาน (job objective หรือ career goal)
2.3 ประวตั ิการศึกษา (education)
2.4 ประสบการณ์ในการทางาน (work experience)
2.5 คุณสมบตั พิ เิ ศษ (special qualifications)
2.6 กิจกรรมพเิ ศษหรือรางวลั (activities and awards)
2.7 บุคคลอา้ งอิง (references)

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1. หัวข้อ (heading)
• Full name ชื่อ/นามสกุล
• complete mailing address ทอ่ี ยทู่ ส่ี ามารถติดตอ่ ได้
• telephone number / e-mail address
• date of birth
• marital status สถานภาพการสมรส
• nationality สญั ชาติ
• career object เป้าหมายในการทางาน (เขียนเป็ นขอ้ ความส้นั ๆ / กลุ่มคา (phrase) เกี่ยวกบั งานท่ี
จะสมคั รวา่ มีเป้าหมายอยา่ งไร
Business English PSRU
Example : Useful Expression
➢ To obtain Senior Management position in administration or financial areas อยากทาตาแหน่ง
การจดั การอาวโุ สในดา้ นการบริหารและการเงิน
➢ To obtain a position in retail sales with an opportunity for promotion to a Department
Manager อยากทางานในตาแหน่งขายปลีกเพอ่ื ทีจ่ ะกา้ วข้ึนไปเป็ นผจู้ ดั การแผนก
➢ To have an opportunity to utilize technical experience in the field of computer techniques
อยากมีโอกาสใชป้ ระสบการณ์ดา้ นเทคนิดใหเ้ กิดประโยชนใ์ นดา้ นเทคนิคคอมพวิ เตอร์

----- Example 1 -----

Ekasit Nuemaihom

ADDRESS : 115/91 Mooban Thanatani Nawamin Rd.

Buengkum, Bangkok 10230

TELEPHONE NUMBER : (02) 5103822

E-MAIL : [email protected]

DATE OF BIRTH : 12 July 1969

MARITAL STATUS : Marrie--d--- Example 2 -----
NATIONALITY
: Thai

CAREER OBJECTIVE : To obtain a position as an English instructor and translator

127

----- Example 2 -----

PERSONAL INFORMATION

Address : 55 Wave Place Wireless Rd., Lumpini,

Pathumwan, Bangkok, 10330

Mobile : 084-752-5656

Email : [email protected]

Date of Birth : 15 May 1977

Nationality : Thai

Age : 41

Marital StatusBusiness English PSRU: Single

Interest and Activities : Volunteer at local Rescue Mission, Participant in

various running events, Enjoy jogging, tennis,

reading

----- Example 3 -----

EM-ORN DISPANYA
3/153 Changwatana 14
Don Muang, Bangkok 10210
02-50-3339 (h); 02-318-0930 (o)
E-mail address: [email protected]

128

2. วัตถุประสงค์ในการสมัครงาน (job objective หรือ career goal)

ในการสมคั รเขา้ ทางาน นักศึกษาควรตอ้ งรู้วา่ ตวั เองตอ้ งการจะทางานในตาแหน่ง ใด ดงั น้นั นกั ศกึ ษา
ตอ้ งระบุตาแหน่งที่ตอ้ งการสมคั รในประวตั ยิ อ่ น้ีดว้ ย แตห่ ากไม่แน่ใจ วา่ จะทางานตาแหน่งใด นกั ศึกษาก็
ตอ้ งระบุวตั ถุประสงคไ์ ปอยา่ งกวา้ งๆ

การเขียนวตั ถปุ ระสงค์ในการสมคั รงาน

• แบบช้ีเฉพาะ
Business English PSRU
Position Applied for : Personnel Manager

Position Sought : Health Care Administrator

Position Desired : Public Relations officer

• แบบทวั่ ๆ ไป

Objective : To serve as draftsman in supervisory capacity

with manufacturer of mechanical or electrical products.

Objective : To enter arts organization as an assistant in the public

relations division.

Career Goal : To obtain employment in an environment where I can

apply my knowledge and exercise my analytical and

interpersonal skills.

Career Objective: To work as a secretary in a large industrial company.

3. ประวตั กิ ารศึกษา (education)

วฒุ ิการศึกษาอาจจะเร่ิมเขยี นต้งั แต่มธั ยมศกึ ษาตอนปลาย (high school) ถึงวฒุ ิการศึกษาสูงสุด
• School / University name ชื่อโรงเรียน/มหาวทิ ยาลยั
• Major วชิ าเอกทีเ่ รียน
• Name of degree ชื่อปริญญาบตั ร
• GPA เกรดเฉล่ีย
กรณีกาลงั ศกึ ษาใหร้ ะบุวา่ กาลุงศกึ ษาอยู่ และระบุปี ที่คาดวา่ จะจบการศึกษา

129

----- Example 1 -----

EDUCATION : Ph.D. (Linguistics), Decan College, Pune, India
1997-1999 M.A. (Linguistics) with first division, Nagpur University, India
1995-1996 B.A. (English) with second division, Mahachulalongkorn
1992-1994 University, Bangkok
Prathumtheip High School, Nongkhai
1985-1990
Business English PSRU
----- Example 2 -----

EDUCATION : Masters in Accounting, University of
May 2010 – Aug 2012 ABC, Bangkok
May 2006 – Feb 2010
May 2000 – Feb 2006 : Bachelor of Science – Accounting, University
of ABC, Bangkok

: High School Certificate equivalent, AAA High
School, Bangkok

ข้อสงั เกต

➢ เขียนชื่อวฒุ ิข้นึ ต้นดว้ ยตวั พิมพ์ใหญเ่ สมอ
➢ ชือ่ สถาบัน ให้ใส่จังหวัดทีส่ ถาบันต้ังอยู่ ยกเว้นสถาบันทีใ่ ช้ชื่อจงั หวดั เป็นชื่อสถาบัน (เช่น

Chiang Mai University, Khon Kaen University)
➢ เราสามารถเพ่มิ หัวข้อการฝึกอบรมทีเ่ กีย่ วข้องกบั งานเข้าไปที่หัวข้อนี้ หรือเพิม่ หัวข้อการ

ฝึกอบรมข้ึนมา ซึ่งจะช่วยเพิม่ โอกาสให้เราไดง้ านมากขนึ้ ดว้ ย วิธีเขียนก็เชน่ เดียวกบั
การศึกษาหรือประสบการณ์ทางาน คือ ให้เขียนเรียงลาดับ วนั เดอื นปีที่อบรม ระยะเวลา
ชื่อหลักสูตรในการอบรม และสถาบันที่จดั การอบรม

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4. ประสบการณ์ในการทางาน (work experience)
ประสบการณ์การทางานเป็นส่วนทส่ี าคญั มาก บางบริษทั จะระบกุ ารมีประสบการณ์จะไดร้ บั การ
พจิ ารณาเป็นพเิ ศษ (preferable) ขอ้ มูลที่ควรเขียน คอื
• date of employment วนั เดือน ปี ที่เขา้ ทางาน
• company’s name and address ช่ือท่อี ยบู่ ริษทั พร้อมเบอร์ตดิ ตอ่
• type of works performed with duties ประเภทของงานหรือหนา้ ทีท่ ี่รับผดิ ชอบ

----- Example 1 -----

Personal Assistant to the Sales Manager at Sportware Company
Tel. (02) 9872415
Duties : Trying business letter, opening and distributing incoming mail

Bookkeeper at International Trade Co., Ltd.
Tel. (02) 9534750-2
Duties : Typing invoices, making out weekly and monthly trail balance, making
out monthly profit and loss accounts
EXPERIENCE :Business English PSRU
2000-PRESENT

1998-1999

----- Example 2 -----

EXPERIENCE : RU English Club, Ramkhamhaeng University, Bangkok. Public Relations.

1990

1988 Department of English and Linguistics, Faculty of Humanities,
Remark : การเขียนจัดลาดับrReปacี กmeาikvรhiศnaึกgmษahาnทade่สี nsาเghรi็จpUpหniinรvgือe,rปsaiรntyะd,สBgบeaกnnาegรrkกaoาlkรm.ทPaาiงanาrttนe-ntiคmaวneรcเerรe.่ิมsเeขaยี rนchจาaกsปsี ปisจัtaจnุบt.ันก่อน

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----- Example 3 -----

EXPERIENCE :

FP RECRUITMENT, Bangkok THAILAND (Feb 2013 – April 2014)
Accounting Assistant

• Performed accounts payable functions for construction expenses.
• Managed vendor accounts, generating weekly on demand cheques.
• Managed financial departments with responsibility for Budgets, Forecasting, Payroll, Accounts

Payable and Receivable.
• Created budgets and forecasts for the management group.
• Ensured compliance with accounting deadlines.
• Prepared company accounts and tax returns for audit.
• Coordinated monthly payroll functions for 200+ employees.
• Liased with bankers, insurers and solicitors regarding financial transactions.
Business English PSRU
5. คณุ สมบตั ิพิเศษ (special qualifications)

หวั ขอ้ น้ีอาจจะมีในประวตั ิยอ่ หรือไม่มกี ไ็ ดท้ ้งั น้ีข้ึนอยกู่ บั วา่ ผสู้ มคั รจะมีความ- สามารถพเิ ศษในเรื่องใดบา้ ง
เช่น ความสามารถในเรื่องการใชภ้ าษา ความสามารถในการ เขียนบทความหรือโคลงกลอน ความสามารถใน
งานศิลปะ ความสามารถทางคอมพวิ เตอร์ และอุปกรณ์สานกั งาน หรือในการทาการวจิ ยั เฉพาะสาขาวชิ า ฯลฯ
เช่น
1. Special Qualifications : Competent in writing English correspondence

2. OFFICE SKILLS : Typing—95 wpm; WordPerfect, EXCEL, Internet
Services, Fax and Copiers

3. HIGHLIGHTS OF QUALIFICATIONS
• Over two years experience in varied positions of office work
• Three years experience in customer service and relations
• Responsible and reliable with a professional appearance and manner
• Friendly, outgoing and have a pleasant phone voice
• Strongly self-motivated, punctual and follow directions accurately

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4. Qualifications
: COMMUNICATION SKILLS
• Experienced customer contact as sales clerk in The Mall—Bangkapi, and a

tours sales representative for ILT Lima International
• Performed social and personal assistance to families and students enrolled in

the English Summer Program (RU)
• Constant contact with patrons at RU Central Library as a part-time assistant

librarian
Business English PSRU
6. กจิ กรรมพิเศษหรือรางวลั (activities and awards)
ส่วนน้ีสามารถบ่งบอกทกั ษะหรือความสามารถพเิ ศษท่ีผูส้ มคั รจะนาไปประยกุ ต์ ใช้ งานไดเ้ ป็ นอยา่ งดี อาจจะมี
ในประวตั ยิ อ่ หรือไม่มีก็ได้ ท้งั น้ีตอ้ งเป็นไปตามความเป็ นจริง

1. Awards: 1991-1990 Certificate of Achievement, U.S. Army

1987-1990 Good Conduct Medal, U.S. Army

2. Honors and Activities:

- Society of Women Engineers

- Phi Sigma Tau engineering sorority

- American Society of Biomedical Engineers

3. Activities: Leadership : Chairman, United Way Campaign

- Designed first all-campus campaign for student contributions

- Recruited and trained 25 student volunteers

- Raised 20,000

Financial Management : English Club Treasurer

- managed 10,000 budget

- Developed new accounting procedures that reduced operations cost

10 percent

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Business English PSRU7. บคุ คลอ้างองิ (references)

เรซูเม่ (Resume) ภาษาองั กฤษ ท่ีเราเขียนจะดูมีความน่าเชื่อถือสูง ถา้ เรามีชื่อและขอ้ มูลการติดต่อของบุคคลที่
นายจา้ งสามารถสอบถามขอ้ เทจ็ จริงเกี่ยวกบั ตวั เราได้ ประมาณ 2-3 คน (ไม่ควรทางานท่เี ดียวกนั และตอ้ งไม่ใช่
ญาตพิ น่ี อ้ งของเรา) ดงั น้นั บคุ คลที่สามารถอา้ งอิงได้ (reference) ของเราควรเป็นหวั หนา้ งานเก่าหรือ หากคุณยงั
ไม่มีประสบการณ์ทางานเลย ก็ควรจะเป็ นบุคคลท่ีเชื่อถือไดใ้ นวงการธุรกิจ เช่น ตอ้ งเป็ นบุคคลท่ีมีงานมน่ั คง
หรือมีช่ือเสียง อาจเป็ นขา้ ราชการ หัวหนา้ หน่วยงาน อาจารย์ หรือเจา้ ของกิจการ ซ่ึงบุคคลเหล่าน้ีจะตอ้ งรู้จกั
และเคยเห็นการทางานของเราเป็ นอยา่ งดี การเขียนใหเ้ รียงจากช่ือ-นามสกุล (ถา้ เป็ นอาจารยท์ ีม่ ีตาแหน่งตอ้ งใส่
คานาหน้าดว้ ย เช่น ศาสตราจารย์ = Prof. , รองศาสตราจารย์ = Assoc.Prof) ตาแหน่ง ช่ือสถานประกอบการ
และหมายเลขโทรศพั ท์

----- Example 1 -----

REFERENCES
Mr. Chanin Kulkanjanatorn,
Director,
AEC Enlist Co.Ltd., Bangkok THAILAND
Tel. 02-392-4186

อยา่ งไรก็ตาม resume ท่ีเราส่งไปน้นั ยงั ไม่ตอ้ งอา้ ง reference กไ็ ดแ้ ต่ใหเ้ ขียนวา่ “References will be sent on
request.” (หมายความวา่ เอกสารอา้ งอิงจะส่งใหก้ รณีท่ีทางบริษทั ร้องขอมา)

----- Example 2 -----

REFERENCES
References will be sent on request

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Business English PSRU1. Job Advertisements

135

Business English PSRU

136

2. Resume

------ EXAMPLE 1 -----

RESUME

Name : Ahmet Cebi
Address : 25 Hamilton Rd., Upfield
Telephone : 04302 789 56
E-mail : [email protected]

Objective : I am looking for a full time job.
Business English PSRU
Education : English Course, Djerriwarrh English School, Sunshine, Victoria
2012 : Year 12, Sunshine College, Sunshine, Victoria
2008

Work Experience

2012 : Chef, Gold Leaf Restaurant, Sunshine

Duties : Take orders / Cook food / Clean the kitchen

2010 : Sales Assistant, Big W, Sunshine

Duties : Help customers / Stacking the shelves

Referees

: Jane Dau , Manager
Gold Leaf Restaurant , 287 Hampshire Rd., Sunshine, Victoria
03 9308 7524

: John Snow , Store Manager
Big W, 24 Devonshire Road, Sunshine, Victoria 03 9250 4578

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------ EXAMPLE 2 ----

Franklin Wu

5391 Southward Plaza
Walnut Creek, CA 94596

(510) 555-9008

OBJECTIVE: To obtain a position as a high-level optician in a fast paced retail store.
Business English PSRU
EDUCATION: Hayward Community College, Hayward, CA in June of 1986.

WORK EXPERIENCE:

1990 – Present Great Spectacles, Walnut Creek, CA Management Optician

1986-1990 Valley Vision, Pleasanton, CA Management Optician and Frame Buyer

SPECIAL QUALIFICATIONS:
- fashion styling
- repairing and fitting of glasses and contact lenses.

CERTIFICATION:

American Board of Optometry Certificate

CLASSES AND SEMINARS:

Cal-Q Optics to prepare for licensing, 1992
Optic-Fair-annual, three day seminars

REFERENCE:

George Jones, O.D.
Great Spectacles, (510) 555-8941

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------ EXAMPLE 3 ----

Business English PSRU

From : studioroom bangkok

139

------ EXAMPLE 4 ----

Business English PSRU

From : studioroom bangkok

140

1.อำเภอเมอื งพษิ ณุโลก

1. ในเมือง (Nai Mueang) 8. ดอนทอง (Don Thong) 15. พลายชมุ พล (Phlai Chumphon)

2. วังนา้ คู้ (Wang Nam Khu) 9. บ้านป่า (Ban Pa) 16. มะขามสูง (Makham Sung)

3. วัดจนั ทร์ (Wat Chan) 10. ปากโทก (Pak Thok) 17. อรัญญิก (Aranyik)

4. วดั พริก (Wat Phrik) 11. หวั รอ (Hua Ro) 18. บึงพระ (Bueng Phra)

5. ท่าทอง (Tha Thong) 12. จอมทอง (Chom Thong) 19. ไผข่ อดอน (Phai Kho Don)

6. ท่าโพธิ์ (Tha Pho) 13. บ้านกร่าง (Ban Krang) 20. งวิ้ งาม (Ngio Ngam)
Business English PSRU
7. สมอแข (Samo Khae) 14. บ้านคลอง (Ban Khlong)

2.อำเภอพรหมพิรำม

1. พรหมพิราม (Phrom Phiram) 5. หอกลอง (Ho Klong) 9. หนองแขม (Nong Khaem)

2. ท่าชา้ ง (Tha Chang) 6. ศรีภริ มย์ (Si Phirom) 10. มะตอ้ ง (Matong)

3. วงฆอ้ ง (Wong Khong) 7. ตลกุ เทียม (Taluk Thiam) 11. ทับยายเชียง (Thap Yai Chiang)

4. มะตมู (Matum) 8. วงั วน (Wang Won) 12. ดงประคา (Dong Prakham)

3.อำเภอวัดโบสถ์

1. วัดโบสถ์ (Wat Bot) 3. ท้อแท้ (Thothae) 5. หินลาด (Hin Lat)
2. ท่างาม (Tha Ngam) 4. บ้านยาง (Ban Yang) 6. คนั โช้ง (Khan Chong)

4.อำเภอวงั ทอง

1. วงั ทอง (Wang Thong) 5. วงั พกิ ุล (Wang Phikun) 9. หนองพระ (Nong Phra)
2. พันชาลี (Phan Chali) 6. แก่งโสภา (Kaeng Sopha) 10. ชัยนาม (Chaiyanam)
3. แม่ระกา (Mae Raka) 7. ท่าหมื่นราม (Tha Muen Ram) 11. ดนิ ทอง (Din Thong)
4. บ้านกลาง (Ban Klang) 8. วงั นกแอ่น (Wang Nok Aen)

141

5.อำเภอบำงกระทมุ่ 7. นครป่าหมาก (Nakhon Pa Mak)
8. เนินกุ่ม (Noen Kum)
1. บางกระทุ่ม (Bang Krathum) 4. สนามคลี (Sanam Khli) 9. วัดตายม (Wat Ta Yom)
2. บ้านไร่ (Ban Rai) 5. ท่าตาล (Tha Tan)
3. โคกสลุด (Khok Salut) 6. ไผล่ อ้ ม (Phai Lom)

6.อำเภอบำงระกำ

Business English PSRU1. บางระกา (Bang Rakam) 7. ชมุ แสงสงคราม (Chum Saeng Songkhram)
2. ปลักแรด (Plak Raet) 8. นิคมพัฒนา (Nikhom Phatthana)
3. พันเสา (Phan Sao) 9. บ่อทอง (Bo Thong)
4. วงั อิทก (Wang Ithok) 10. ท่านางงาม (Tha Nang Ngam)
5. บึงกอก (Bueng Kok) 11. คุยมว่ ง (Khui Muang)
6. หนองกุลา (Nong Kula)

7.อำเภอเนินมะปรำง

1. ชมพู (Chomphu) 5. บ้านน้อยซมุ้ ขเี้ หลก็ (Ban Noi Sum Khilek)

2. บ้านมุง (Ban Mung) 6. เนินมะปราง (Noen Maprang)

3. ไทรย้อย (Sai Yoi) 7. วังยาง (Wang Yang)
4. วงั โพรง (Wang Phrong)

8.อำเภอนครไทย 7. น้ากมุ่ (Nam Kum)

1. นครไทย (Nakhon Thai) 8. ยางโกลน (Yang Klon)
9. บ่อโพธิ์ (Bo Pho)
2. หนองกะท้าว (Nong Kathao) 10. บ้านพร้าว (Ban Phrao)
3. บ้านแยง (Ban Yaeng)
4. เนินเพิ่ม (Noen Phoem)

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5. นาบวั (Na Bua) 11. ห้วยเฮยี้ (Huai Hia)
6. นครชุม
(Nakhon Chum)

9.อำเภอชำตติ ระกำร

1. ป่าแดง (Pa Daeng)
2. ชาตติ ระการ (Chat Trakan)
3. สวนเมีย่ ง (Suan Miang)
4. บ้านดง (Ban Dong)
5. บ่อภาค (Bo Phak)
6. ท่าสะแก (Tha Sakae)
Business English PSRU

143

Business English PSRU

143

Name :………………………………. ID : ………… Major :…………………………..

Exercise 1

Name : RESUME
Address :
Telephone : Ahmet Cebi
E-mail : 25 Hamilton Rd. Upfield
04302 789 56
Objective : [email protected]

I am looking for a full time job.
Business English PSRU
Education

2012 : English Course, Djerriwarrh English School, Sunshine, Victoria
Year 12, Sunshine College, Sunshine, Victoria
2008 :

Work Experience

2012 : Chef, Gold Leaf Restaurant, Sunshine

Duties : Take orders / Cook food / Clean the kitchen

2010 : Sales Assistant, Big W, Sunshine

Duties : Help customers / Stacking the shelves

Referees

: Jane Dau , Manager
Gold Leaf Restaurant , 287 Hampshire Rd., Sunshine, Victoria
03 9308 7524

: John Snow , Store Manager
Big W, 24 Devonshire Road, Sunshine, Victoria 03 9250 4578

Read the resume and answer the questions.

1. What is his full name?
___________________________________________________

144

2. Where does he live?
___________________________________________________

3. What is he looking for?
___________________________________________________

4. What course did he finish in 2012?
___________________________________________________

5. Does he have an email address?
___________________________________________________

6. Where did he work in 2012?
___________________________________________________

7. What were his duties?
___________________________________________________

8. What was his job in 2010?
___________________________________________________
Business English PSRU
Matching: Meanings a. your manager that you worked

1. address b. the person who cooks
with before c. school
d. someone who buys something from
2. full time
3. education e. work from 8am to 5pm
4. college f. courses and schools someone

a shop g. things that you do at work
5. experience i. place where you live
6. duties j. things you learned before

finishes
7. chef
8. customer
9. referee

145

Name :………………………………. ID : ………… Major :…………………………..

Exercise 2

RESUME

Personal Data

Name : ___________________________________________________
Address : ___________________________________________________
Telephone : ___________________________________________________
E-mail : ___________________________________________________
Date of Birth : ___________________________________________________
Age : ___________________________________________________
Marital Status : ___________________________________________________
Military Status : ___________________________________________________
Business English PSRU
Education : ___________________________________________________
___________________________________________________
________ - Present ___________________________________________________
___________________________________________________
_______ - ________ :

Work Experience

_______ : ___________________________________________________

Special Skill : ___________________________________________________
Reference(s) ___________________________________________________

: ___________________________________________________
___________________________________________________

: ___________________________________________________

146

Name :………………………………. ID : ………… Major :…………………………..

Exercise 3

Who are they?

hairdresser secretary sailor fireman dentist
detective mechanic driver postman lawyer

1 A person who controls a car, a bus or a train: ________________
2 A person whose job is to stop fires: ______________________
3 A person who answers the telephone, types letters and does other things
in an office: _______________
4 A person who helps people and talks for them in a court of law:
_______________
5 A person whose job is to wash, cut and arrange hair: ___________
6 A person whose job is to find out who did a crime: ____________
7 A person who works on a ship: _________________
8 A person whose job is to repair or work with machines: _________
9 A person whose job is to look after your teeth: ______________
10 A person who delivers letters and parcels to people: __________
Business English PSRU

147

Business English PSRU Name :………………………………. ID : ………… Major :…………………………..

Exercise 4

A job advertisement 2

Receptionist

Pepper Moon Catering

Pepper Moon, a successful catering company in Newcastle is looking for a
full-time receptionist for its very busy head office. If you are interested
you should have:
- excellent communication skills
- very good computer skills
- an ability to multi-task
- polite and cheerful
- hard working
Mon – Fri 8.30 am – 5.30 pm. Starting salary: £15,000 To apply call
01912705565 or send your CV to [email protected]
Our address is: 198 Colchester Road, Newcastle, NE7 3ED

Read the job advert again & then say “yes” or “no” about the sentences below:
1. The company is called Depper Moon. (yes/no)
2. You must work on weekdays only. (yes/no)
3. The main office is in Newcastle. (yes/no)
4. It is a part time job. (yes/no)
5. Computer skills aren’t important. (yes/no)
6. You start work at 8.30 pm. (yes/no)
7. You might have to multi task. (yes/no)
8. You can call or apply online. (yes/no)
9. You don’t have to be hard working to get the job. (yes/no)
10. The salary is £15.000 a month. (yes/no)
11. You will be working 45 hours a week. (yes/no)
12. The company needs a receptionist because it is busy. (yes/no)

148