DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module INTRODUCTION TO BUSINESS 2. Course Code BUS 1013 3. Synopsis This subject introduces students to Business Management and the various aspects of the business world. It serves to provide an informative background to the business system and to help the students understand the areas within business. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Explain business concept which relates to current environment that required critical thinking and problem solving skill. CLO2 : Explain four functions of management required by an organization. CLO3 : Describe a good communication skill in delivering four components in marketing mix. CLO4 : Synthesize financial concept in business and its application in managerial entrepreneurship. 6. Course/ Module Content Outline 1.0 INTRODUCTION TO BUSINESS ENVIRONMENT 1.1 Business Definition 1.2 Goals and functions of a business 1.3 Economic Systems and Market Structure under which business operates 1.4 Major forms of business 1.5 Environmental factors affecting business 1.6 Ethics & Social responsibility of a business 1.7 International Business 2.0 BUSINESS IN ISLAMIC PERSPECTIVE 2.1 Concept of Islamic Business 2.2 Principles of Islamic Business 2.3 The Importance of Islamic Business
DIPLOMA IN BUSINESS STUDIES 2 3.0 MANAGEMENT IN BUSINESS 3.1 What is Management? 3.2 Levels of Management 3.3 Areas of Management 3.4 Functions of Management 3.5 Skills of Management 4.0 FUNCTIONS OF MANAGEMENT 4.1 Planning 4.2 Organizing 4.3 Directing 4.4 Controlling 5.0 MARKETING IN BUSINESS 5.1 Definition 5.2 Functions of marketing 5.3 Marketing Mix 6.0 FINANCING IN BUSINESS 6.1 Definition of Finance 6.2 Why do business need funds? 6.3 Sources of finance 6.4 Budget 6.5 Risk Management 6.6 Insurance
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module FUNDAMENTALS OF INFORMATION TECHNOLOGY & APPLICATIONS 2. Course Code ITE 1052 3. Synopsis Students learn the overview concepts of Information Technology, introduced with the functionality of hardware and software components, define the operating systems and utility programs, manage and share data as well as use the four main applications such as Word Processing, Spreadsheet, Presentation and Database. Students also learn the elements of multimedia and fundamental concepts in data communications. 4. Credit Value 2 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Discuss on the use of Information Technology as a basic functions for computer user. In term of hardware, software and networking of fundamentals technology. CLO2 : Display and apply the competency of documentation technique using Microsoft Word and presentation technique using Microsoft PowerPoint. CLO3 : Display the competency of computation technique using Microsoft Excel and database management using Microsoft Access to be use in the actual business environment. 6. Course/ Module Content Outline 1.0 INFORMATION TECHNOLOGY BASICS 1.1 A World of Computer 1.2 Information Systems Vs Information Technology 1.3 Latest technology in Information Technology 2.0 COMPUTER HARDWARE 2.1 Components of computer hardware : Input device, Output device, Storage & System unit 2.2 Connector components 2.3 Portable device 2.4 Multimedia capabilities
DIPLOMA IN BUSINESS STUDIES 2 3.0 COMPUTER SOFTWARE 3.1 Types of computer software 3.2 System Software 3.3 Application Software 4.0 WORD PROCESSING 4.1 Introduction to Word Processing 4.2 Working with document 4.2 Editing a document 4.4 Formatting text and paragraphs 4.5 Further formatting of documents 4.6 Proofing a document 4.7 Create a header and footer 4.8 Mail merge 4.9 Tables and graphic 4.10 Integrate document 4.11 Advance features 5.0 SPREADSHEETS 5.1 Introduction to Spreadsheet 5.2 Working with spreadsheet 5.3 Modifying a worksheet 5.4 Entering data 5.5 Formatting cells 5.6 Sort and Filter 5.7 Formula and Function 5.8 Use absolute and relative referencing in formulae 5.9 Charts and graphs 5.10 Work with more than one spreadsheet 5.11 Create header and footer 5.12 Integrate spreadsheet 5.13 Page setup and printing option 5.14 Advanced Features
DIPLOMA IN BUSINESS STUDIES 3 6.0 PRESENTATION 6.1 Introduction to presentation 6.2 Working with presentation 6.3 Slide Layout and Design 6.4 Formatting Text 6.5 Inserting Objects 6.6 Slide Effect 6.7 Slides view 6.8 Advance features 6.9 Print slides option 7.0 DATABASES 7.1 Introduction to Database 7.2 Design a simple databases 7.3 Manipulate table 7.4 Managing data 8.0 NETWORKING FUNDAMENTALS 8.1 Introduction to Networking 8.2 Advantages and Disadvantages 8.3 Communication Media
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module BUSINESS MATHEMATICS 2. Course Code MAT 1013 3. Synopsis This subject prepare students in basic understanding of business mathematics. It exposes students to the understanding of several concepts in finance and business. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Compute the present value, future value, net present value, periodic payment, simple interest, compound interest, and annuity formulae. CLO2 : Present in group a business report graphically and numerically using installment purchased concept in performing effective communication. CLO3 : Solve problem related to trade and cash discount, depreciation, mark-up mark-down and promissory notes. 6. Course/ Module Content Outline 1. SIMPLE INTEREST 1.1 Simple interest formula 1.2 Simple amount formula 1.3 Four basic concepts 1.4 Present Value 1.5 Equation of Value 2. COMPOUND INTEREST 2.1 Introduction 2.2 Compound interest formula 2.3 Effective and nominal rates 2.4 Present 2.5 Equation of Value 3. ANNUITIES 3.1 Introduction (ordinary annuity is mainly discussed) 3.2 Future value of an annuity 3.3 Present value of an annuity 3.4 Solving for R 3.5 Amortization (excluding construction of amortization schedule) 3.6 Sinking fund (excluding constructing of sinking fund schedule)
DIPLOMA IN BUSINESS STUDIES 2 4. DISCOUNT 4.1 Introduction to trade discount 4.2 Formula for finding the net price. 4.3 Chain discount 4.4 Formula for finding the net price for a chain discount 4.5 Single discount equivalent 4.6 Introduction to cash discount 4.7 Trade and cash discount if offered simultaneously 5. INSTALLMENT PURCHASE 5.1 Introduction 5.2 Interest charge based on original balance 5.3 Interest charge based on reducing balance 6. MARK-UP AND MARK-DOWN 6.1 Introduction 6.2 Mark-up 6.3 Mark-up per cent 6.4 Conversion of mark-up per cent 6.5 Markdown 6.6 Profit and Loss 7. PROMISSORY NOTES 7.1 Introduction 7.2 Bank discount 7.3 Simple interest rate equivalent to bank discount rate. 7.4 Discounting promissory notes 8. DEPRECIATION 8.1 Introduction 8.2 Depreciation 8.3 Terms related to depreciation 8.4 Methods of depreciation (Excluding construction of schedule)
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module FINANCIAL ACCOUNTING FOR BUSINESS 1 2. Course Code ACC1103 3. Synopsis This subject focuses on developing an understanding of basic accounting principles and concepts which further underlying the process of recording business transactions and the preparation of trial balance and financial statements for a sole trader. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO 1 : Explain the nature and purposes of financial accounting for business information using accepted accounting concepts, rules and policies. CLO2 : Construct business transactions from source documents based on accounting equation using double entry system showing the effects of the transactions. CLO3 : Propose an unadjusted financial statement of a sole trader according to the accounting standard based on the real business transaction. CLO4 : Prepare correctly the adjusted financial statements, worksheet, cash book and bank reconciliation of a sole trader according to the accounting standard 6. Course/ Module Content Outline 1. INTRODUCTION TO ACCOUNTING 1.1 Definition, Functions and Objectives of Financial Statements 1.2 Main Users/Groups of Financial Statements 1.3 Types and Various Forms of Business (Sole Trader, Partnership and Private and Public Company) 1.4 Differences between Book-Keeping and Accounting 1.5 The Role of Accounting in Businesses 2. ACCOUNTING CONCEPTS AND PRINCIPLES UNDERLYING THE PREPARATION OF FINAL ACCOUNTS 2.1 Entity concept 2.2 Periodicity concept 2.3 Going Concern 2.4 Accrual concept 2.5 Matching concept 2.6 Historical cost concept 2.7 Consistency concept 2.8 Duality concept 2.9 Money measurement concept
DIPLOMA IN BUSINESS STUDIES 2 2.10 Materiality concept 2.11 Prudence concept 2.12 Realization concept 3. THE RECORDING PROCESS 3.1 The Accounting Equation 3.2 Assets, Liabilities and owner’s equity 3.3 The effects of business transactions on the accounting equation 4. THE DOUBLE ENTRY SYSTEM 4.1 Classification of accounts 4.2 Standard Form of Accounts 4.3 Double Entry Rules Accounting Cycle 5. SOURCE OF DOCUMENTS 5.1 Types of journals 5.2 Types of ledger 5.3 Recording process from source documents to journals and posting to ledger 5.4 Petty Cash 6. TRIAL BALANCE 6.1 Preparation of Trial Balance 7. FINANCIAL STATEMENTS (THEORY) 7.1 Format of the Financial Statements 7.2 Preparation of Financial Statement (BEFORE adjustment) 8. FINANCIAL STATEMENTS AFTER ADJUSTMENTS 8.1 Types of Adjusting Entries 8.2 Preparation of Adjusted Statement of Comprehensive Income and Statement of Financial Position 8.3 Preparation of worksheet 9. BANK RECONCILIATION STATEMENT 9.1 Causes for differences between cash book and bank statement 9.2 Update cash book 9.3 Reconciling the Bank Account with the Bank Statement
DIPLOMA IN BUSINESS STUDIES 1 1. SName of Course/ Module MICROECONOMICS 2. Course Code ECO 1013 3. Synopsis This course will expose students to all the basic economic concepts and micro economic principles. Students will be able to understand basic economic principles, their applications to actual situations and understand current trends and development. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO 1 : Explain the various concepts and theories of microeconomics. CLO2 : Evaluate microeconomics policies and suggest basic solutions to the issues. CLO3 : Present in a group, recommendations of various economic issues. 6. Course/ Module Content Outline CHAPTER 1: INTRODUCTION TO MICROECONOMICS 1.1 Differences between microeconomics and macroeconomics. 1.2 Positive versus normative statement. 1.3 Basic economic concepts 1.4 Basic economic problems 1.5 The Production Possibility Curve 1.6 Economic systems CHAPTER 2: PRICING THEORY 2.1 Demand 2.2 Supply 2.3 Market equilibrium 2.4 Price regulation 2.5 Elasticity
DIPLOMA IN BUSINESS STUDIES 2 CHAPTER 3: PRODUCTION & COST 3.1 Definition 3.2 Production function 3.3 Factors of production 3.4 Types of production 3.5 The enterprise objectives 3.6 Short-run period 3.7 Long-run period 3.8 Short-run cost 3.9 Long-run cost 3.10 Revenue 3.11 Profit maximization 3.12 Survival of small firm 3.13 Optimum size of large firms CHAPTER 4: MARKET STRUCTURES 4.1 Introduction 4.2 Theory of firm 4.3 Classification of markets 4.4 Perfect competition CHAPTER 5: MARKET STRUCTURES 5.1 Theory of firm 5.2 Classification of markets 5.3 Perfect competition 5.4 Monopolistic 5.5 Oligopoly
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module PRINCIPLES OF MANAGEMENT 2. Course Code MGT 1013 3. Synopsis This subject introduces students to basic management planning, organizing, coordinating, controlling, motivating, leading and communicating in the organization. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 CLO2 CLO3 CLO4 : Describe the various types of planning process to be apply in the organization : Identify the basic organization structure by using the change of management concept : Ascertain the motivation and leadership theories to create a good leader and teamwork : Contrast 3 types of control in the organization with good managerial skills 6. 2 Course/ Module Content Outline TOPIC 1: MANAGERS AND MANAGEMENT 1.1 Managers and their work 1.2 Management: TOPIC 2: THE CHANGING FACE OF MANAGEMENT 2.1 Forces of change in the environment 2.2 The Contemporary Organizations TOPIC 3: FOUNDATION OF PLANNING 3.1 Planning in Uncertain Environments 3.2 Types of planning 3.3 Management by Objectives (MBO) 3.4 Strategic Management Process TOPIC 4: PLANNING TOOLS AND TECHNIQUES 4.1 Assessing the Environment
DIPLOMA IN BUSINESS STUDIES 2 TOPIC 5: FOUNDATION OF DECISION MAKING 5.1 Decision making process 5.2 Decision making condition 5.3 Errors in decision making 5.4 Types of decision making 5.5 Group decision making TOPIC 6: BASIC ORGANIZATION DESIGNS 6.1 Elements of organizational structure TOPIC 7: STAFFING AND HUMAN RESOURCE MANAGEMENT 7.1 Human Resource Process TOPIC 8: MANAGING CHANGE 8.1 Change Resistance 8.2 Stress management TOPIC 9: FOUNDATION OF GROUP BEHAVIOR 9.1 Work Group TOPIC 10: WORK TEAMS 10.1 Stages of Team Development 10.2 Types of work teams
DIPLOMA IN BUSINESS STUDIES 3 TOPIC 11: MOTIVATING EMPLOYEES 11.1 Motivation and individual needs 11.2 Early theories of motivation TOPIC 12: LEADERSHIP 12.1 Traits theories 12.2 Behavioral theories of leadership 12.3 Contingency theories of leadership TOPIC 13: COMMUNICATION 13.1 The Process and Types of communication 13.2 Barriers to effective communication and Ways to overcome them TOPIC 14: FOUNDATION OF CONTROL 14.1 The Process of control 14.2 Types of control
DIPLOMA IN BUSINESS STUDIES 1 1. SName of Course/ Module FINANCIAL ACCOUNTING FOR BUSINESS 2 2. Course Code ACC 1023 3. Synopsis This subject develops further understanding of accounting principles and their applications to the Financial Statements. It explores other areas of accounting for manufacturing, partnership and company accounts. 4. Credit Value 3 5. Prerequisite (if any) ACC 1103 6. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Prepare the partnership current accounts and partnership Financial Statements. CLO2 : Present in writing a limited company financial statement. CLO3 : Produce own product, by referring to their manufacturing cost and financial statement. CLO4 : Construct Financial Statements from incomplete records by using Comparison and Analysis Method. 7. Course/ Module Content Outline 1.0 INCOMPLETE RECORDS 1.1 Introduction 1.2 Adjustment- Accrual & Prepayment 1.3 Comparison and Analysis Methods 1.4 Prepare: 1.4.1 Statement of Affairs 1.4.2 Statement of Comprehensive Income 1.4.3 Statement of Financial Position 2.0 MANUFACTURING ACCOUNT 2.1 Introduction 2.2 Identify types of Cost 2.3 Prepare: 2.3.1 Manufacturing Accounts 2.3.2 Manufacturing Account 2.3.3 Statement of Comprehensive Income 2.3.4 Statement of Financial Position 3.0 ACCOUNTING FOR PARTNERSHIP 3.1 Partnership Act 1961 3.2 Accounting Procedure
DIPLOMA IN BUSINESS STUDIES 2 4.0 ACCOUNTING FOR LIMITED COMPANIES 4.1 Introduction to Company Account 4.2 Preparation: 4.2.1 Statement of Comprehensive Income 4.2.2 Statement of Financial Position 4.2.3 Statement of Changes in Equity
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module MACROECONOMICS 2. Code of Course ECO 2023 3. Synopsis This course introduces the students to Macroeconomics. Students are provided with basic national economic issues, concepts and macroeconomic principles, followed by discussions on national income, determination of national income, employment, inflation and fiscal policy and international trade. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Apply the various concepts and theories of macroeconomics. CLO2 : Present in a group, recommendations of various macroeconomic problems. CLO3 : Explain the current economic development obtained from published material and analyse economic issues. 6. Course/Module Content Outline CHAPTER 1: INTRODUCTION TO MACROECONOMICS 1.1 The difference between microeconomics and macroeconomics 1.2 Macroeconomics Goals 1.3 Government Policies 1.4 Components of macroeconomics 1.5 Circular flow of income and expenditure CHAPTER 2: GOVERNMENT ROLE AND FISCAL POLICY 2.1 Fiscal policy CHAPTER 3: CENTRAL BANK AND MONETARY POLICY 3.1 Function of Central Bank of Malaysia (Bank Negara Malaysia) 3.2 Monetary policy: definition and objective, types, instruments
DIPLOMA IN BUSINESS STUDIES 2 CHAPTER 4: BUSINESS CYCLES AND UNEMPLOYMENT 4.1 Business Cycle: Definition, characteristics and Phases 4.2 Unemployment: Definition, measures, causes, effects and measures to control CHAPTER 5: INFLATION 5.1 Inflation: Definition, measures, causes, effects and measures to control CHAPTER 6: NATIONAL INCOME ACCOUNTING 6.1 Concepts of National Income 6.2 Method of measurement: output, income, expenditure 6.3 Problems in calculating national income 6.4 Uses of national income figures CHAPTER 7: INTERNATIONAL TRADE AND FINANCE 7.1 Definition of international trade and domestic trade, Reasons for trade, Advantages and disadvantages of free trade 7.2 International Trade Theory 7.3 Protectionism 7.4 Balance of payment (BOP) account 7.5 Policies to correct balance of payments disequilibrium CHAPTER 8: NATIONAL INCOME EQUILIBRIUM (THE KEYNESIAN MODEL) 8.1 Income-Expenditure Approach (AS-AD Approach) 8.2 Consumption theory 8.3 Saving Theory 8.4 Investment and determinants of investment, government spending, exports and imports 8.5 Equilibrium of NI in two, three and four sectors economy. 8.6 Equilibrium Analysis 8.7 Injections and withdrawals Method 8.8 Equilibrium of NI in two, three and four sectors economy. 8.9 Disequilibrium of NI: W<J and W>J 8.10 Equilibrium Analysis 8.11 Multiplier mechanism concepts 8.12 Inflationary Gap and Deflationary Gap
DIPLOMA IN BUSINESS STUDIES 3 CHAPTER 5: INFLATION 5.2 Inflation: Definition, measures, causes, effects and measures to control CHAPTER 6: NATIONAL INCOME ACCOUNTING 6.1 Concepts of National Income 6.2 Method of measurement: output, income, expenditure 6.3 Problems in calculating national income 6.4 Uses of national income figures CHAPTER 7: INTERNATIONAL TRADE AND FINANCE 7.1 Definition of international trade and domestic trade, Reasons for trade, Advantages and disadvantages of free trade 7.2 International Trade Theory 7.3 Protectionism 7.4 Balance of payment (BOP) account 7.6 Policies to correct balance of payments disequilibrium CHAPTER 8: NATIONAL INCOME EQUILIBRIUM (THE KEYNESIAN MODEL) 8.13 Income-Expenditure Approach (AS-AD Approach) 8.14 Consumption theory 8.15 Saving Theory 8.16 Investment and determinants of investment, government spending, exports and imports 8.17 Equilibrium of NI in two, three and four sectors economy. 8.18 Equilibrium Analysis 8.19 Injections and withdrawals Method 8.20 Equilibrium of NI in two, three and four sectors economy. 8.21 Disequilibrium of NI: W<J and W>J 8.22 Equilibrium Analysis 8.23 Multiplier mechanism concepts 8.24 Inflationary Gap and Deflationary Gap
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module BUSINESS STATISTICS 2. Course Code MAT 2043 3. Synopsis The purpose of this course is to provide students with knowledge of concepts and methods in statistics. At the end of this course, students will be able to understand the science of business decision making based on the analysis and interpretation of large amounts of numerical information. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Apply statistical knowledge in business decision making. CLO2 : Organize data using appropriate statistical analysis tools to solve a range of problems. CLO3 : Use appropriate statistical techniques in making business decisions. 6. Course/ Module Content Outline CHAPTER 1: INTRODUCTION TO STATISTICS 1.1 Definition of statistics 1.2 Types of statistics 1.3 Types of data and variables 1.4 Sampling method. 1.5 Method of collecting data. CHAPTER 2: DESCRIPTIVE STATISTICS 2.1 Frequency distribution 2.2 Graphical presentation 2.3 Measure of central tendency 2.4 Measure of dispersion 2.5 Pearson measure of skewness 2.6 Coefficient of variation CHAPTER 3: CORRELATION AND REGRESSION 3.1 Introduction to correlation 3.2 Scatter plot 3.3 Correlation Coefficient 3.4 Simple Linear regression
DIPLOMA IN BUSINESS STUDIES 2 CHAPTER 4: PROBABILITY 4.1 Introduction to sample space, tree diagram and event 4.2 Calculating the probability of an event 4.3 Normal distribution CHAPTER 5: INTERVAL ESTIMATION 5.1 Overview of the Normal Distribution & t-Distribution 5.2 Confidence Interval of mean of small sample 5.3 Confidence Interval of mean of large sample 5.4 Confidence Interval for proportion of large sample CHAPTER 6: HYPOTHESIS TESTING 6.1 Five step Procedures for Testing of Hypothesis. 6.2 Testing of mean of large sample size 6.3 Testing of mean of small sample size 6.4 Testing of proportion of large samples.
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module ENTREPRENEURIAL SELLING SKILLS 2. Course Code MKT 1044 3. Synopsis This course highlights to the students the concept of selling that entrepreneurs need to acquire, develop and master to growth the business. The aim of this course is to prepare the mindsets on developing and understanding the theory and practice in selling strategy and conducting selling activities. 4. Credit Value 4 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Discuss the nature and concepts of sales from the business CLO2 : Writes business proposal for business activities CLO3 : Apply the selling process steps in a practical business activities using appropriate techniques CLO4 : Prepare the sales reports for business activities 6. Course/ Module Content Outline 1.0 INTRODUCTION TO BUSINESS PRACTICAL 1.1 Business Ideas 1.2 Preparing A Sales Mind Set 2.0 PREPARING A SALES PLAN & DESIGNING A SALES BUDGET 2.1 Sales Plan 2.2 Sales Budget 3.0 PROSPECTING 3.1 Role of prospecting in Selling Process 3.2 Prospecting Resources 4.0 QUALIFYING 4.1 Research a Qualified Prospect 4.2 Sources to Conduct Prospect Research 4.3 Customers Need
DIPLOMA IN BUSINESS STUDIES 2 5.0 PRESENTING 5.1 Sales Presentation 5.2 Dress Etiquette During Sales 5.3 Steps of Successful Sales Presentation 6.0 HANDLING OBJECTION 6.1 Reasons for Prospects Objection 6.2 Types of Objection 6.3 Strategies to Handle Objection 7.0 CLOSING 7.1 Successful Way to Close a Sale 7.2 Negotiations 7.3 Elements in Negotiations 7.4 Techniques for Successful Negotiations 8.0 FOLLOW UP 8.1 Important of Follow-Up 8.2 Ongoing Nature of Follow-Up 8.3 Important of After Sales Service
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module PRINCIPLES OF MARKETING 2. Course Code MKT 2013 3. Synopsis This course is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Explain the concept and process of marketing CLO2 : Analyzed opportunities in a dynamic marketing environment CLO3 : Describe the three steps of target marketing strategy CLO4 : Formulate the marketing mix in group activity 6. Course/ Module Content Outline 1.0 MARKETING IN A CHANGING WORLD CREATING CUSTOMER VALUE SATISFACTION 1.1 What is Marketing 1.2 Marketing Management Philosophies / Orientations 2.0 STRATEGIC PLANNING AND MARKETING PROCESS 2.1 Managing Marketing Activities 2.2 Conduct Situation Analysis (SWOT) 2.3 Marketing Planning 2.4 Marketing Implementation 2.5 Marketing Control 3.0 THE MARKETING ENVIRONMENT 3.1 The Company’s Microenvironment 3.2 The Company’s Macroenvironment
DIPLOMA IN BUSINESS STUDIES 2 4.0 CONSUMER MARKET AND CONSUMER BUYER BEHAVIOR 4.1 The Buyer Decision Process 4.2 Characteristic Affecting Consumer Behavior 5.0 MARKET SEGMENTATION, TARGETING AND POSITIONING FOR COMPETITIVE ADVANTAGE 5.1 Market Segmentation 5.2 Market Targeting 5.3 Positioning For Competitive Advantage 6.0 PRODUCT, SERVICES AND BRANDING STRATEGY 6.1 What is a Product? 6.2 Consumer Product 6.3 Individual Product Decision 6.4 New product development process 6.5 Product Life-Cycle Marketing Strategies 7.0 PRICE: PRICING CONSIDERATIONS AND STRATEGIES 7.1 General Pricing Approaches 7.2 New-Product Pricing Strategies 7.3 Product-Mix Pricing Strategies 8.0 PLACE: RETAILING AND WHOLESALING 8.1 Retailing 8.2 Wholesaling 9.0 PROMOTION MIX / INTEGRATED MARKETING COMMUNICATION 9.1 Advertising 9.2 Public Relations and Publicity 9.3 Sales Promotion 9.4 Personal Selling 9.5 Direct Marketing
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module ORGANISATIONAL BEHAVIOUR 2. Course Code MGT 2023 3. Synopsis This course will expose students to the principles and theories of organisational behavior. Topics include people and organisation, and its functions and also how individuals and groups interact in the organisation. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Explain the importance of people’s behavior in managing an organization CLO2 : Describe personality and values in today’s workforce CLO3 : discuss people learning behavior and decision making process CLO4 : Distinguish teams and groups, functional and dysfunctional conflict, and leadership and power 6. Course/ Module Content Outline 1. Introduction to Organisational Behaviour 1.1. Definition of Organisational behaviour 1.2. What does OB focus on? 1.3. Contributing Disciplines to OB 1.4. Challenges and opportunities of OB 1.5. OB model 2. Attitudes and job satisfaction 2.1. Define attitudes 2.2. Components of attitudes 2.3. Cognitive Dissonance theory 2.4. Major job attitudes 2.5. Job dissatisfaction 2.6. The effect of job satisfaction 3. Emotions and moods 3.1. What Are emotions, affect and moods 3.2. Emotional labour 3.3. Emotional dissonance 3.4. Felt vs. displayed emotions 3.5. Emotional Intelligence
DIPLOMA IN BUSINESS STUDIES 2 4. Personality 4.1. What is personality? 4.2. Personality Determinants 4.3. Personality Traits 4.4. Major Personality Attributes influencing OB 4.5. Achieving Personality – Job fit 5. Values 5.1. What are values? 5.2. Importance of values 5.3. Types of values 5.4. Hofstede’s framework for assessing culture 6. Perception 6.1. What is perception? 6.2. Factors influencing perception 6.3. Making judgments about others 6.4. Frequently used shortcuts in judging others 7. Learning 7.1. What is learning? 7.2. The brain and learning 7.3. Theories of learning 7.4. Shaping behaviours 8. Individual and group decision making 8.1. Steps in rational decision making process 8.2. Bounded rationality 8.3. Common biases and errors 8.4. Groupthink and group shift 8.5. Group decision making techniques 9. Motivation 9.1. The definition of motivation 9.2. Early theory of motivation 9.3. Contemporary theories of motivation
DIPLOMA IN BUSINESS STUDIES 3 10. Groups and intergroup behavior 10.1. Defining and classifying groups 10.2. Group structure 10.3. Differences between groups and teams 10.4. Types of teams 10.5. Team effectiveness model 11. Basic approaches to leadership, and Power and politics. 11.1. Theories of leadership 11.2. Inspirational Approaches of leadership 11.3. Contemporary leadership roles 11.4. Bases of power 11.5. Power Tactics 12. Conflict and negotiation 12.1. The definition of conflict 12.2. Transition in conflict thoughts 12.3. Functional vs dysfunctional conflict 12.4. The five stages of conflict process 12.5. Negotiation and bargaining strategies 13. Organisational Culture 13.1. What is organizational culture? 13.2. Types of culture 13.3. The functions of culture 13.4. How culture begins? 14. Organisational change and innovation management 14.1. Forces for change 14.2. Sources of resistance to change 14.3. Overcoming resistance to change 14.4. Definition of innovation 14.5. Characteristics of innovation organization 14.6. Stress: sources, consequences, and ways to manage it
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module INFORMATION SYSTEM FOR BUSINESS 2. Course Code ITE 2623 3. Synopsis This course aims to build a better understanding about the concepts of information system and its roles in global business today. Students will be able to describe the types of information system for business as well as the process of building the information system. The course will also discuss the impacts of information system in organization and business activities. In the end, students will have the opportunity to create a simple system using database and manage the data. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Describe the concept of information system in business CLO2 : Classify the impacts of information technology & system on organization and business activities CLO3 : Demonstrate a simple information system for business 6. Course/ Module Content Outline 1.0 Information Systems in Global Business Today 1.1 The emerging digital firm 1.2 Strategic business objective of information systems 1.3 Definition of information systems 1.4 Dimensions of information systems 1.5 Business processes related to information systems 1.6 The roles of information systems in business 2.0 Types of Information Systems for Business Operations 2.1 Systems for different management groups 2.2 Systems for linking the enterprise 2.3 Knowledge management systems
DIPLOMA IN BUSINESS STUDIES 2 3.0 Building Information System 3.1 Core activities in the systems development process 3.2 Alternative methods for building information systems 3.3 New approaches for system building 3.4 Component-based development and web services 3.5 Mobile application development 4.0 Impact of Information Systems in Organizations 4.1 Economic impacts 4.2 Organizational and behavioral impacts 4.3 Challenges posed by strategic information systems 4.4 Information systems cost and benefits 5.0 Database and Information Management 5.1 File organization terms and concepts 5.2 Database management systems 5.3 Capabilities of database management systems 5.4 Designing databases 6.0 Database Management System (DBMS) 6.1 Create a simple database 6.2 Working with table data 6.3 Modify table data 6.4 Sort and filter records 6.5 Querying a database 6.6 Sort and filter data in a query 6.7 Perform calculations in a query 6.8 Create basic forms 6.9 Work with data on forms 6.10 Create a report 6.11 Add controls to a report 6.12 Enhance the appearance of a report 6.13 Prepare a report for print
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module BUSINESS LAW 2. Course Code LAW 2523 3. Synopsis Business Law shapes commercial enterprise and is relevant to all members of society. Law as being a regulatory device provides the mechanism for society to function through tools such as legislation and case law. Law also plays other roles such as guaranteeing our freedoms, enabling free enterprise and providing a means to settle dispute and amicably. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course, the students will be able to: CLO1 : describe elements of valid contract as required by Contracts Act 1950 CLO2 : justify the validity of contracts in various cases or situations CLO3 : explain the general principles in the partnership contract according to Partnership Act 1961 CLO4 : elaborate the basic principles in the selected types of business contract, namely sale of goods, agency and hire purchase 6. Course/ Module Content Outline 1.0 LAW OF CONTRACT 1.1 Definition of contract 1.2 Essential elements of valid contract 1.3 Discharge of Contract 1.4 Remedies for breach of contract 2.0 LAW OF PARTNERSHIP 2.1 Nature of Partnership 2.2 Partnership between Partners and the Third Party (Outsider) 2.3 Relationship of the Partners Inter Se 2.4 Dissolution of Partnership 3.0 LAW OF SALE OF GOODS 3.1 Introduction to Sale of Goods 3.2 Terms of Contract 3.3 Transfer of Possession and Ownership 3.4 Performance of the Contract 3.5 Remedies for Breach of Contract
DIPLOMA IN BUSINESS STUDIES 2 4.0 LAW OF AGENCY 4.1 Introduction to law of agency 4.2 Creation of agency 4.3 The authority of an agent 4.4 Duties of an agent and a principal 4.5 Categories of principal and the effects of the contract made by agent 4.6 Termination of an agency contract 5.0 LAW OF HIRE PURCHASE 5.1 Introduction to law of hire-purchase 5.2 Formation and nature of hire-purchase agreement 5.3 Terms of hire-purchase agreement 5.4 Rights and obligations of a hirer 5.5 Repossession by the owner
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/Module FUNDAMENTALS OF COST ACCOUNTING 2. Course Code ACC 2693 3. Synopsis This course introduces the basic fundamentals computational and noncomputational elements of cost accounting. It focuses on the main cost component of product. At the end of the course, student will develop knowledge and understanding on cost accounting function in calculating the cost by preparing Job Cost Card. 4. Credit Value 3 5. Course Learning Outcomes Upon completion of the course, students will be able to: CLO1 : Describe the characteristics of cost and costing system in management information context. CLO2 : Calculate the related costs in identifying the total cost of products CLO3 : Proposed the suitable quoted price by using the associated costs with the production of products. 6. Course/ Module Content Outline 1.0 THE NATURE OF COST ACCOUNTING 1.1 Definition of Cost Accounting 1.2 The emergence of Cost Accounting 1.3 Comparison between Financial and Cost Accounting 1.4 The Role of Cost Accountant in the Costing Process 1.5 The Characteristics of Good Information 2.0 COST TERM, CONCEPTS AND CLASSIFICATION 2.1 Introduction to Cost Terms Concepts: 2.2 Cost Objects 2.3 Segregation of Semi-Variable Cost using high-Low Method 2.4 Cost statement 3.0 MATERIAL 3.1 Classification of material 3.2 Importance of materials 3.3 Inventory Handling Techniques - EOQ and Stock Levels 3.4 Inventory valuation using FIFO and AVCO 4.0 LABOUR 4.1 Labor Cost Accounting 4.2 Payroll Accounting 4.3 Methods of remuneration
DIPLOMA IN BUSINESS STUDIES 2 5.0 OVERHEAD 5.1 Nature and classification of Overheads 5.2 Allocation and apportionment of Overheads to Cost Centers 5.3 Reapportionment of Overheads from Service Cost centers to Production Cost Centers – Direct Method 5.4 Overhead Absorption Rate (OHAR) – basis 6.0 JOB AND BATCH COSTING 6.1 Nature and Purpose of Job Costing 6.2 Application of OHAR to Job Costing 6.3 Calculating Profit on markup and margin 6.4 Calculating Quoted Price
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/Module ENTREPRENEURIAL CREATIVITY AND INNOVATION 2. Course Code ETR2033 3. Synopsis This subject offers an overview of the nature and roles of creativity and innovation in entrepreneurship. It aims to instill the culture of creativity within the students as the future entrepreneurs. Students will have the opportunity to learn the concept of creativity and innovation, the importance of creativity for entrepreneurs as well as the application of creativity and innovation in entrepreneurial ventures. Students will also be able to propagate creative skills through class project where they have to come up with the innovative prototypes. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 CLO2 CLO3 : : : Explain the concepts, theories, processes and components of creativity and innovation. Integrate entrepreneurial attributes and creative person attributes in the preparation of individual online business report. Demonstrate creative and critical thinking skills in developing an innovation product/prototype based on existing product/problem. 6. Course/ Module Content Outline 1.0 INTRODUCTION TO ENTREPRENEURIAL CREATIVITY AND INNOVATION 1.1. Definition of creativity, invention and innovation 1.2. Relationship between creativity, invention and innovation with entrepreneurship 1.3. Entrepreneurial vs. creative attributes 1.4. The role of creative support organizations in Malaysia.
DIPLOMA IN BUSINESS STUDIES 2 2.0 THEORIES AND APPLICATION OF CREATIVITY AND INNOVATION 2.1. Idea Generation and Opportunity 2.1.1.Ideation/ Idea Generation Process 2.1.2.Creative Problem Solving Techniques 2.2. New product development 2.3. Technology development 2.4. Cost saving and product development 2.5. The Brain Theory 2.6. Drucker’s Concept of Innovation 2.7. De Bono Principles of Creativity 2.8. Schumpeterian Theory of Innovation 2.9. Osborne’s Seven Steps Model in Creative Process 3.0 COMPONENTS OF CREATIVE AND INNOVATIVE SKILLS 3.1. Components of creative skills 3.1.1.Skill in task domain 3.1.2.Skill in creative thinking 3.1.3.Intrinsic task motivation 3.2. Creative vs Critical thinking 3.3. Components of innovative skills 3.3.1.Motivation to innovation 3.3.2.Resources to innovate 3.3.3.Innovation management 4.0 PROCESS OF CREATIVITY AND INNOVATION 4.1. The creative thinking process 4.2. Elements of creativity 4.3. Negative attitudes that block creativity 4.4. Obstacles to creativity 4.5. The need of Innovation 4.6. How to enhance individual creativity 4.7. How to enhance organizational creativity 4.8. Sources of innovative ideas 4.9. Rogers’ stages of innovation 5.0 CREATIVITY AND INNOVATION MANAGEMENT 5.1. Definition of leadership 5.2. Innovative leadership 5.3. Organizational structure and support 5.4. Barriers to organizational creativity and innovation
DIPLOMA IN BUSINESS STUDIES 3 6.0 METHODS TO PROTECT INTELLECTUAL PROPERTY 6.1. Intellectual property 6.1.1.Copyright 6.1.2.Patent 6.1.3.Trademark 6.1.4.Industrial design 6.1.5.Trade secret 6.1.6.Geographical Indication
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module INTERNATIONAL BUSINESS 2. Course Code MGT 3543 3. Synopsis This course will expose students to the nature, environment and dimension of international trade and investments. It also provides students with information and knowledge on the rapid changes in global business environment, which is recognized as the essence of international business. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : explain the various aspects of international business and globalization, as well as current trends regarding international trade and financial environment in global markets CLO2 : analyze various aspects of international business environment within countries as they affect the conduct of business from one country to another CLO3 : discuss foreign direct investment, mode of entry and a complete set of value creation activities in global market CLO4 : explain the economic integration in global market, strategies of firms in expanding their markets to the international level and the relationships between international business and entrepreneurship 6. Course/ Module Content Outline 1. International Business and Globalization 1.1 International Business 1.2 Globalization 1.3 The changing nature of international business 2. International Business Environment 2.1 Political environment 2.2 Legal environment 2.3 Economic environment 2.4 Cultural environment
DIPLOMA IN BUSINESS STUDIES 2 2. International Trade and Theories 3.1 Six International Trade Theories 3.2 Government Intervention in Trade 3.3 Instruments of Trade Policy 4. The International Financial Environment 4.1 The Foreign Exchange Market 4.2 The International Monetary System 4.3 The Global Capital Market 5. Foreign Direct Investment (FDI) 5.1 Introduction 5.2 Trends of FDI 5.3 Motives of FDI 5.4 Impacts of FDI 5.5 FDI Incentives and Constraints 6. Emerging Countries and Economic Integration 6.1 Emerging Countries in the global economy 6.2 Regional Economic Integration 7. International Strategies in Global Market 7.1 Strategies of firms in international business 7.2 The value chain 7.3 Cost pressure – local responsiveness framework 7.4 Pressures for cost reduction 7.5 Pressures for local responsiveness 7.6 Global Integration Strategies 8. Entry Strategy 8.1 Simple and Complex Entry Modes 8.2 Strategic Alliance 9. International Human Resource Management 9.1 International Human Resource Planning 9.2 International Staffing Policies 9.3 Expatriates
DIPLOMA IN BUSINESS STUDIES 3 10. Global Marketing Strategy 10.1 Market segmentation and targeting 10.2 Global Marketing Mix 11. Global Manufacturing and Materials Management 11.1 Materials Management 11.2 Where to manufacture
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module BUSINESS ETHICS 2. Course Code MGT 3533 3. Synopsis This course introduces students to the relevance and importance of ethics and social responsibility in business. Important learning objectives are to increase students’ awareness and understanding of ethical issues in business, and to provide students with useful conceptual tools to guide analysis and decisions. The ultimate intent of the course is to leave students better equipped to identify, think critically about, and resolve ethical issues that are encountered in one’s working life at the individual, organizational, and societal levels. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Identify the theory and concept as well as the philosophy and principles of ethics in business activity CLO2 : Explain the suitability of the usage of theory and concept as well as the philosophy and the principles of ethics in business activity CLO3 : Practice analytical skill using a framework based on contemporary of ethics in the organization and business activity 6. 4 Course/ Module Content Outline 1. The Nature of Morality 1.1. Ethics vs Moral 1.2. Moral vs Non Moral Standards 1.3. Three Features of Moral Standards 1.4. The Differences Between: Etiquette, Professional Codes and Law 1.5. Religion and morality 1.6. Ethical Relativism 1.7. Moral Reasoning
DIPLOMA IN BUSINESS STUDIES 2 2. Basic Theories of Ethics 2.1. Consequentialists 2.2. Non-Consequentialists 3. Justice and Free Market System 3.1. The Nature of Justice 4. Islamic Business Ethics 4.1. Factors Influencing Ethical Behavior in Islam 4.2. Islamic Ethical System vs Conventional Ethics 4.3. Islamic Ethical Philosophies 4.4 Islamic Ethical System and Organizational Context 5. The Work Place 5.1 Basic Issues 5.2 Privacy at Workplace 6. Moral Choices Facing Employees 6.1 Obligation to the Firm 6.2 Whistle blowing 6.3 Trade Secret / proprietary information 7. Job Discrimination 7.1 Forms of discrimination 7.3 Ethical arguments against discrimination in employment 7.4 Affirmative action 7.5 Comparable worth 7.6 Sexual harassment
DIPLOMA IN BUSINESS STUDIES 3 8. Marketing, Advertising and Product Safety 8.1 The Legal Liability of manufacturers 8.2 The Responsibilities of Business 8.3 Other Areas of Business Responsibility 9. The Environment 9.1 The Ethics of Environment Protection 9.2 Approaches of environmental protection 9.3 Delving Deeper into Environment Ethics 10. Corporations 10.1 Corporate Social Responsibility 10.2 Corporate Governance 10.3 Corporate Ethics Program
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module HUMAN RESOURCE MANAGEMENT 2. Course Code MGT 2513 3. Synopsis This subject introduces to basic human resource management, interviewing, training and development, performance appraisal, occupational safety and health, industrial relations, international human resource management. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Explain the concepts of Human Resource Management in training and development function. CLO2 : Apply Human resource management concepts and technical knowledge to analyse human resource problems, cases and issues. CLO3 : Integrate the role of HR planning in functions such as performance management, compensation and benefits programs and payroll. CLO4 : Evaluate core issues, policies and practices surrounding occupational safety and health, employee relations, legal issues and international HRM. 8. Course/ Module Content Outline 1. Introduction to Human Resource Management 1.1. Introduction to HRM 1.2. Change and HRM 1.3. Functions of the Human Resource Department 1.4. The Role and Structure of the Ministry of Human Resources 1.5. Labour Laws and their Enforcement 2. Job Analysis 2.1. Nature of Job Analysis 2.2. Methods of Collecting Job Analysis Information. 2.3. Job Description and Job Specification 3. HR Planning and Recruiting 3.1. The Recruitment and Selection Process 3.2. Attracting Applicants 3.3. Attracting Internal Applicants 3.4. Attracting External Applicants
DIPLOMA IN BUSINESS STUDIES 2 4. HR Planning and Recruiting 4.1. Techniques for collecting Information on Applicants 4.2. The Application Form and Curriculum Vitae 5. Selection of Candidates 5.1. Selection Tests 5.2. Selection Interviews 6. Selection of Candidates 6.1. The Reference Check 6.2. Assessment Centre Activities 6.3. Issues and Problem Relating to Recruitment and Selection 7. Training and development 7.1. Defining Training 7.2. The Benefits of Training 7.3. A Systematic Approach to Organizing Training Programmes 7.4. Learning Principles 7.5. The Role of Computers in Training 8. Managing Employee Performance and Performance Appraisal 8.1. Introduction 8.2. Benefits of an Employee Performance Management and Appraisal System 8.3. Components of an Employee Performance Management System 8.4. Designing and Appraisal System 8.5. Implementing an Appraisal System 9. Payment Systems and Working Hours 9.1. Introduction 9.2. Wage and Payment Systems 9.3. Legislation Relating to Payment of Wages 9.4. Legislation Relating to Working Hours 9.5. Choosing a Working Hours System 10. Benefits and Rewards 10.1. Introduction 10.2. Benefits Provided to Employees 10.3. Reward Systems
DIPLOMA IN BUSINESS STUDIES 3 11. Safety and Health at Work 11.1. Introduction 11.2. Accidents at work 11.3. Occupational Diseases and Other Health Issues 11.4. Ensuring a safe workplace 12. Industrial Relations 12.1. Introduction 12.2. The Role of the Ministry of Human Resources in Industrial Relations 12.3. Trade Unions 12.4. The Collective Bargaining Process 12.5. Industrial Action 12.6. Settlement of Industrial Disputes 13. International HRM 13.1. HRM and Internalization of Business 13.2. Global Differences and Similarities in HR Policies. 13.3. Staffing the Global Organization 13.4. Training and Maintaining Expatriate Employees.
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module e-ENTREPRENEURSHIP 2. Course Code ETR 2583 3. Synopsis This course is intended to give students a better understanding on the basic knowledge of business and entrepreneurship concept by exploiting business opportunities. Students should be able to do business presentation and operating online business via social media tools for business. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Identify the basic principles of a business and entrepreneurship CLO2 : Present creatively a business model prepared via group based on online business conducted CLO3 : Practice digital entrepreneurial skills via social media tools for business 6. Course/ Module Content Outline 1. INTRODUCTION TO ENTREPRENEURSHIP 1.1 Definition of business and entrepreneurship 1.2 Business and entrepreneurship in Islamic perspective 1.3 Characteristics of a successful entrepreneur 1.4 Advantages and disadvantages of being an entrepreneur 1.5 Defining the concept of legacy & organic business 1.6 Creating a mindset to a sustainable business 2. INTRODUCTION TO ENTREPRENEURSHIP 2.1 Definition of business and entrepreneurship 2.2 Business and entrepreneurship in Islamic perspective 2.3 Characteristics of a successful entrepreneur 2.4 Advantages and disadvantages of being an entrepreneur 2.5 Defining the concept of legacy & organic business 2.6 Creating a mindset to a sustainable business 3. BUSINESS IDEAS AND OPPORTUNITIES 3.1 Identifying opportunities 3.2 Generating ideas 3.3 Evaluating and choosing ideas 3.4 Implementing ideas
DIPLOMA IN BUSINESS STUDIES 2 4. FORMS OF BUSINESS 4.1 Introduction to business ownership 4.2 Forms of businesses in Malaysia 4.3 Defining Personal Data Protection Act 2010 4.4 Defining the Intellectual Property Corporation of Malaysia Act 2002 5. OVERVIEW OF BUSINESS PLAN 5.1 Introduction to the Business Plan concept 5.2 Importance of a Business Plan 5.3 Characteristics of a good Business Plan 6. BUSINESS MODEL GENERATION 6.1 Introduction to Business Model Canvas (BMC) 6.2 Important domain of BMC 6.3 Examples of BMC 6.4 Rocket pitch 7. DEVELOPING AN EFFECTIVE BUSINESS PLAN 7.1 Organization goals & structure 7.2 Market study 7.3 Market segmentation 7.4 Marketing component 7.5 Cash Flow Management 8. INTRODUCTION TO DIGITAL ENTREPRENEURSHIP 8.1 Digital business for all 8.2 Digital community concept 8.3 Basic understanding of product and service 8.4 Digital business structure 9. SEARCH ENGINE OPTIMIZATION (SEO) 9.1 General overview of SEO 9.2 Exploring Google function and features via Google Trend & Google suggest
DIPLOMA IN BUSINESS STUDIES 3 10. SOCIAL MEDIA FOR BUSINESS 10.1 Social media tools 10.2 The rationale of social media for business 10.3 The types of customer characteristic of Buy Knowing & Buy Learning 10.4 Creating a social media page for business 10.5 Copywriting for hard and soft selling 10.6 Creating and analyzing social media Ads 10.7 Creating attractive picture to influence customers 10.8 The use of hashtags to get traffic 10.9 Other social media tools sales script to communicate and close sales with customers 11. WEBSITE FOR BUSINESS 11.1 The rationale of website for business 11.2 General overview on types of websites 11.3 Tips in creating a website 11.4 Creating a website page for business
DIPLOMA IN BUSINES STUDIES 1 1. Name of Course/ Module BUSINESS FINANCE 2. Course Code FIN 2603 3. Synopsis This course as an introduction to finance and enables students to understand the basic concept and techniques of finance in an organization which is the basic qualitative and quantitative information that contributes to the financial wellbeing of an organization. It is as an exposure to the financial planning, controlling and decision making for business finance. This course will equip students with the basic finance concept including working capital management, financial evaluation, capital budgeting and dividend policy for the purpose of business finance and investment. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course, the students will be able to: CLO1 : Describe the theories and principles of finance Apply the computable financing data for company financial strategies Explain the quantitative and qualitative data related to finance CLO2 : CLO3 : 6. Course/ Module Content Outline 1.0 INTRODUCTION TO FINANCIAL MANAGEMENT 1.1 Introduction to Finance 1.2 Roles and functions of Financial Managers 1.3 Financial Environment 1.4 Goal of firm 2.0 EVALUATION OF FINANCIAL PERFORMANCE 2.1 Financial Statements 2.2 Financial Ratios 2.3 Limitation of financial ratio 3.0 WORKING CAPITAL AND CURRENT ASSETS MANAGEMENT 3.1 Introduction to working capital 3.2 Working Capital policies 3.3 Cash management 3.4 Account receivables management 3.5 Inventory management 3.6 Marketable securities management