DIPLOMA IN BUSINES STUDIES 2 4.0 SHORT TERM FINANCING (STF) 4.1 Types of Short Term Financing 4.2 Cost of financing (EIR) 4.3 Advantages and disadvantages STF 5.0 RISK AND RETURN 5.1 Introduction to risk and return 5.2 Expected return 5.3 Risk 5.4 Portfolio return 6.0 TIME VALUE OF MONEY 6.1 Introduction 6.2 Simple interest and compound interest 6.3 Compounding interest Non-Annually 6.4 Future and present value 6.5 Annuities 6.6 Present Value and Future Value of a mixed stream of Cash Flows 6.7 Loan Amortization 7.0 LONG TERM FINANCING AND DIVIDEND POLICY 7.1 Introduction 7.2 Bond 7.3 Preferred stock 7.4 Common stock 7.5 Dividend policy 8.0 COST OF CAPITAL 8.1 Introduction to Cost of Capital 8.2 Individual Cost of Financing 8.3 Weighted Average Cost of Capital 8.4 Factor effecting Cost of Capital 9.0 CAPITAL BUDGETING 9.1 Introduction to Capital Budgeting concept 9.2 Capital Budgeting Techniques
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/ Module PRINCIPLES OF OPERATIONS MANAGEMENT 2. Course Code LOG 2603 3. Synopsis This course covers an overview of the role and main activities of Operations Management. Discussions on each main logistics activities namely operations in manufacturing and services, productivity, process design, locations, layout, materials etc covered. This course also describe the importance of operations management, new trends in operations management, the productivity challenge and ethics and social responsibility and the global view of operations, developing missions and strategies. Students would be exposed to the ten strategic OM decisions, issues in operations strategy, strategy development and implementation and global operations strategy options. 4. Credit Value 3 5. Course Learning Outcomes Upon successful completion of the course students will be able to: CLO1 : Explain the operation management concepts and strategies. CLO2 : Apply the approaches for long, intermediate and short range forecasting In operations CLO3 : Identify appropriate operation strategies in manufacturing area through a group work CLO4 : Demonstrate the project management strategies into situation in work place 6. Course/ Module Content Outline CHAPTER 1: OPERATIONS AND PRODUCTIVITY • What Is Operations Management? • Organizing to Produce Goods and Services • Why Study OM? • What Operations Managers Do • The Heritage of Operations Management • Operations in the Service Sector • Exciting New Trends in Operations • The Productivity Challenge
DIPLOMA IN BUSINESS STUDIES 2 CHAPTER 2: OPERATIONS STRATEGY IN A GLOBAL ENVIRONMENT • A Global View of Operations • Developing Missions and Strategies • Achieving Competitive Advantage through Operations • Ten Strategic OM Decisions • Issues in Operations Strategy • Strategy Development and Implementation CHAPTER 3: PROJECT MANAGEMENT • The Importance of Project Management • Project Planning • Project Scheduling • Project Controlling • Project Management Techniques: PERT and CPM • Determining the Project Schedule CHAPTER 4: FORECASTING • What Is Forecasting? • Types of Forecasts • The Strategic Importance of Forecasting • Seven Steps in the Forecasting System • Forecasting Approaches • Time-Series Forecasting • Associative Forecasting CHAPTER 5 : DESIGN OF GOODS AND SERVICES • Goods and Services Selection • Generating New Products • Product Development • Time-Based Competition • Defining a Product • Documents for Production • Application of Decision Trees to Product Design CHAPTER 6: MANAGING QUALITY • Quality and Strategy • Defining Quality • International Quality Standards • Total Quality Management • Tools of TQM • The Role of Inspection
DIPLOMA IN BUSINESS STUDIES 3 CHAPTER 7 : PROCESS STRATEGY • Four Process Strategies • Process Analysis and Design • Selection of Equipment and Technology • Production Technology • Technology in Services CHAPTER 8 : LOCATION STRATEGIES • The Strategic Importance of Location • Factors That Affect Location Decisions • Methods of Evaluating Location Alternatives • Service Location Strategy CHAPTER 9: LAYOUT STRATEGIES • The Strategic Importance of Layout Decisions • Types of Layout • Office Layout • Retail Layout • Warehousing and Storage Layouts • Fixed-Position Layout • Process-Oriented Layout • Repetitive and Product-Oriented Layout CHAPTER 10 : AGGREGATE PLANNING • The Planning Process • The Nature of Aggregate Planning • Aggregate Planning Strategies • Methods for Aggregate Planning • Yield Management CHAPTER 11: SHORT-TERM SCHEDULING • The Strategic Importance of Short-Term Scheduling • Scheduling Issues • Scheduling Process-Focused Facilities • Loading Jobs • Sequencing Jobs • Scheduling Repetitive Facilities
DIPLOMA IN BUSINESS STUDIES 1 1. Name of Course/Module SALES PLANNING 2. Course Code MKT 2603 3. Synopsis The aim of this course is to provide insights on developing and understanding of the theory and practice in selling and conducting business activities. This course has been designed to enhance student skills and knowledge based on selling and event management. 4. Credit Value 3 5. Course Learning Outcomes Upon completion of the course, students will be able to: CLO1 : Describe the role of personal selling within the overall marketing CLO2 : Demonstration the sales strategies for a product or service CLO3 : Organise the organisation structure in sales management CLO4 : Present the sales strategies in selling process 6. Course/ Module Content Outline 1.0 DEVELOPMENT AND ROLE OF SELLING IN MARKETING 1.1 Introduction of Sales Planning 1.2 What is Selling? 1.3 The Nature and Role of Selling 1.4 Characteristics of Modern Selling 1.5 Success Factors for Professional Salespeople 1.6 Types of Selling 1.7 The marketing concept 1.8 The relationship between sales and marketing 2.0 SALES STRATEGIES 2.1 Introduction of sales and marketing planning 2.2 The Planning Process 2.3 Establishing Marketing Plans 2.3 The position of Selling in The Marketing Plan 3.0 CONSUMER AND ORGANISATIONAL BUYER BEHAVIOUR 3.1 Consumer Buyer Behaviour 3.2 Factors Effecting the Consumer Decision-Making Process 3.3 Organisational Buyer Behaviour 4.0 PERSONAL SELLING SKILLS 4.1 Prospecting and Qualifying 4.2 Pre-Approach 4.3 Approach 4.4 Presentation and Demonstration 4.5 Closing Sale 4.6 Follow Up
DIPLOMA IN BUSINESS STUDIES 2 5.0 SALES RESPONSIBILITIES AND PREPARATION 5.1 Sales responsibilities 5.2 Preparation 6.0 SALES FORECASTING AND BUDGETING 6.1 Purpose 6.2 Planning 6.3 Purposes of Budgeting 6.4 The Sales Budget 7.0 SALES SETTINGS 7.1 Environmental and managerial forces that impact on sales. 7.2 Sales Channels 7.3 Selling for resale 7.4 Selling services 7.5 Sales promotions 7.6 Exhibitions 7.7 Public relations 8.0 ORGANISATION AND STRUCTURE 8.1 Recruitment and Selection 8.2 Motivation and Training 8.3 Organisation and Compensation 9.0 INTERNET AND IT APPLICATIONS IN SELLING AND SALES MANAGEMENT 9.1 The changing nature of the salesforce 9.2 Electronic commerce and electronic procurement 9.3 Using technology to support sales activities 9.4 Using technology to improve sales management 10.0 PREPARATION AND BEYOND THE EVENT 10.1 Event Assessing, Planning and Monitoring 10.2 Issues: Event Preparation and Performance 10.3 Sustainable Festivals and Events 10.4 Long Term Legacy and Impacts 10.5 The Future of Event Industry