JLL 1600 Broadway Proposal

1600 Broadway | RFP response | January 25, 2021

Proposal

for Leasing Ser vices

1600 Broadway, Denver, CO

Prepared for: Nuveen Real Estate
Prepared by: JLL

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

1. Identify all current assignments in which you serve as Landlord Representative on a direct or sublease basis in the
Downtown Denver Market.

Please detail Property Owner, Property Size, and duration in which you have held the assignment and currently available
suites.

As the top-performing Agency Leasing team in Denver's Central Business District, we offer solutions to get you the best value and
highest returns on your leasing portfolio. As your real estate partners, we add value to your business wherever we can. We’re here
for the long-term to add and protect the value of your asset throughout the entire investment life cycle. The below image details our
team’s current assignments in the downtown Denver market:

1 CIRCA-1615 Platte St 7 Tabor Center 13 Dominion Towers 19 1900 Grant 25 Larimer Square
96,415 SF — 100% occupied 572,000 SF — 86% occupied 614,000 SF — 91% occupied 158,00 SF — 55% occupied 110,667 SF — 67% occupied
Foley / Roupp Foley / Willson Foley / Willson Foley / Willson Roupp / Rhoades / Stevenson / Pitto

2 1720 Wynkoop 8 Seventeenth Street Plaza 14 414 14th St 20 Prism - 999 17th St
22,546 SF — 100% occupied 672,465 SF — 94% occupied 42,146 SF — 100% occupied 101,106 SF — 51% occupied
Roupp / Pitto Crane / Ross Roupp / Willson Foley / Beason

3 1509 Blake St 9 Granite Tower 15 101 W Colfax Ave 21 1600 Champa St
11,000 SF — 100% occupied 561,691 SF — 86% occupied 340,538 SF — 100% occupied 32,000 SF — 33% occupied
Roupp / Willson Roupp / Ross / Stevenson Roupp / Bolick / Carlbom Roupp / Pitto / Wilson

4 1521 Blake St 10 Independence Plaza 16 Civic Center Plaza 22 Emily’s Office
13,400 SF — 100% occupied 567,287 SF — 70% occupied 598,000 SF — 99% occupied 43,000 SF — 0% occupied
Roupp / Pitto Crane / Ross / Stevenson Foley / Willson Roupp / Pitto / Willson

5 Millennium Financial Center 11 717 17th St 17 Wells Fargo Center 23 1510 Blake St
133,500 SF — 98% occupied 693,565 SF — 95% occupied 1,204,089 SF — 97% occupied 8,000 SF — 25% occupied
LoDo Ross / Crane Crane / Ross / Rhoades Foley / Willson Roupp / Pitto
Platte Valley
6 1144 Fifteenth St 12 707 17th St 18 Elephant Corral - 1444 Wazee 24 1625 Wazee
670,000 SF — 99% occupied 563,085 SF — 94% occupied 57,200 SF — 64% occupied 48,000 SF — 100% occupied
Roupp / Crane Crane / Ross / Rhoades Willson Roupp / Rhoades / Stevenson
/ Pitto

1 Midtown

2 8 9 Uptown
24 7 10 20

18 23 5

36 12
4 11

25 21
13
17 19

West CBD

14 16
22 15

Please see the table on the following page for a detailed breakdown of our proposed team’s current assignments.

Our vision is to reimagine the world of real estate,
creating rewarding opportunities and amazing spaces

where people can achieve their ambitions.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

The table below outlines a detailed breakdown of our proposed team's Central Business District portfolio. This includes all current
assignments managed by Michael Crane, Julie Rhoades, Maddy Stevenson and Jamie Roupp:

Property Property Address Property Owner Property Size Duration of Availabilities
1615 Platte St 96,415 SF Assignment
CIRCA 1720 Wynkoop Goldman Sachs 22,546 SF 3 years 3 months N/A
1509 Blake St 11,000 SF 3 years 8 months 1708 Wynkoop
1720 Wynkoop 1521 Blake St Kresher Capital 13,400 SF 1 year 10 months Suite (3,491 SF)
1550 17th St 133,500 SF 5 years 5 months N/A
1509 Blake St 15 Blake, LLC 7 years 7 months N/A
1521 Blake St 1144 15th St 1521 Blake Street, LLC 670,000 SF 6 years 7 months
Millennium Financial LaSalle Investment Man- N/A
Center agement 21 years
Partial 1st Floor
1144 Fifteenth Street Hines 2 years (3,673 SF)
Suite 750 (14,105 SF)
Seventeenth Street 1225 17th St Equity Commonwealth 672,465 SF 11 years Suite 1700 (5,154 SF)
Plaza Suite 2520 (2,055 SF)
7 years Suite 2575 (7,692 SF)
Granite Tower 1099 18th St KBS Realty Advisors 561,691 SF Suite 2775 (2,598 SF)
7 years Suite 2825 (4,023 SF)
Independence Plaza 1050 17th St Heitman 567,287 SF Suite 2925 (5,535 SF)
5 years 2 months Suite 1900 (21,233 SF)
City Center 717 17th St Brookfield Properties 693,565 SF 8 years 9 months Suite 2000 (21,221 SF)
6 years 5 months Suite 2200 (22,278 SF)
City Center 707 17th St Brookfield Properties 563,085 SF 2 years Suite 2350 (10,277 SF)
10 months Suite 2500 (7,799 SF)
414 14th St 414 14th St Dunkeld-14 Co, LLC 42,146 SF Suite 2880 (1,664 SF)
Denver Post 101 W Colfax Ave The Denver Post LLC 340,538 SF Suite 3000 (19,521 SF)
Suite 3100 (19,472 SF)
1600 Champa 1600 Champa St Kresher Capital 32,000 SF A200 (29,009 SF)
A300 (28,886 SF)
Emily's Office 1231 Glenarm Place Stonebridge Companies 43,000 SF Suite 370 (1,878 SF)
1510 Blake St 1510 Blake St Blake Street Building LTD 8,000 SF Suite 1400 (19,234 SF)
Suite 1600 (5,451 SF)
Suite 1650 (5,645 SF)
Suite 1660 (2,680 SF)
Suite 1900 (19,646 SF)
Suite 2000 (19,706 SF)
Suite 2200 (19,167 SF)
Suite 2300 (19,706 SF)
Suite 2480 (4,104 SF)
Suite 100 (4,889 SF)
Suite C (2,357 SF)
Suite 675 (5,419 SF)
Suite 1450 (8,428 SF)
Suite 1540 (3,157 SF)
Suite 1615 (2,660 SF)
Suite 1675 (5,650 SF)
Suite 1750 (11,617 SF)
Suite 100 (946 SF)
Suite 2975 (5,052 SF)
Suite 3125 (9,573 SF)
Suite 3150 (7,700 SF)
Suite 3250 (3,577 SF)
Suite 3750 (7,867 SF)
Suite 4050 (6,271 SF)
Suite 4175 (8,927 SF)
N/A
5th Floor (47,953 SF)
Suite 300 (3,883 SF)
Suite 360 (3,143 SF)
Suite 399 (1,193 SF)
Suite 320 (787 SF)
Suite 400 (16,154 SF)
43,000 SF
6,000 SF

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Property Property Address Property Owner Property Size Duration of Availabilities
Assignment

Larimer Square 1400-1499 Larimer St Asana Partners 110, 667 SF 2 months N-FR207 (340 SF)
N-FR301 (196 SF)
N-FR302 (384 SF)
N-FR303 (272 SF)
N-FR304 (315 SF)
N-FR308 (162 SF)
N-FR309 (353 SF)
N-LH15A (621 SF)
N-LH15B (200 SF)
N-LH17F (2,032 SF)
N-MK006 (1,432 SF)
S-BA048b (1,039 SF)
S-GR072 (305 SF)
S-GR073 (385 SF)
S-GR074 (276 SF)
S-GR078 (321 SF)
S-GR079 (291 SF)
S-GR080 (295 SF)
S-GR081 (294 SF)
S-GR089 (369 SF)
S-GR102 (286 SF)
S-GR104 (1,848 SF)
S-GR108 (255 SF)
S-GR109 (187 SF)
S-GR4CR (297 SF)
S-KE066 (1,487 SF)
S-KT052 (415 SF)
S-SU062 (5,258 SF)
S-SU61C (873 SF)
S-WO50A (506 SF)
S-WO50B (511 SF)
S-NE004 (1,062 SF)
N-MI004 (200 SF)
S-NE006 (5,338 SF)
N-CO007 (6,808 SF)
N-FR206 (342 SF)

1625 Wazee 1625 Wazee Street Global Pacific Properties 48,000 SF 2 months N/A

2. Identify any assignments from which your firm has been terminated in the last 24 months and the reason(s) for the
termination.

Over the last 24 months, 216 16th Street, Denver, CO was the only listing to be terminated. It was terminated on 2/20/2021 due to
irreconcilable differences.

3. Identify all proposed personnel to be directly involved with the leasing and marketing services of the subject property –
including the following for each such staff member:
• Name and title
• Resume for each staff member involved

Our Agency Leasing team is comprised of 13 of the most diligent brokers in Denver. With experience leasing properties of all shapes
and size—towering trophy assets to intimate loft space—our landlord-dedicated agency leasing experts are the most active leasing
team with the largest portfolio in Denver. Our network of in-house, dedicated teams provide customized solutions to serve every
facet of even the most complicated projects: analytics, research, marketing—a complete, full-service package only possible with JLL
by your side. Below outlines our proposed team for 1600 Broadway:

Leasing team

Michael Crane Julie Rhoades Maddy Stevenson Jamie Roupp
Managing Director Vice President Associate Managing Director

Research & Property Marketing

TJ Jaroszewski Amanda Seyfried Andriana Gavrilovic Jennifer Schiess
Director, Sr. Analyst, Director, Senior Associate,
Research Research Property Marketing
Property Marketing

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

JLL Biography Representative Clients:

Michael Crane • Equity Commonwealth
• Shorenstein
Managing Director • Hines
Agency Leasing • KBS Realty Advisors
• Hetiman Properties
Current Responsibilities • Zeller Realty Group
Michael Crane specializes in landlord lease representation for property • Toma West
owners primarily located in Denver’s two largest submarkets; the Central • LaSalle
Business District and the Southeast Suburban. Michael is an integral part • Beacon Capital Partners
of JLL’s Denver agency leasing team, which boasts a portfolio of over 15 • Brookfield Partners
million square feet of commercial real estate property. • Gemini Rosemont
Experience • UBS Asset Management
Michael’s career in leasing began in Chicago, IL, where he spent 6 years • CBREI
focused on the central business district and high-traffic urban areas. Now, • BROE Real Estate
with 25 years of experience in landlord representation of downtown
commercial office space, he remains dedicated to his clients and has Group
completed over 8 million square feet of lease transactions. • LBA Realty
Achievements • Equitable Life Assurance
• CoStar Power Broker Award, 2009 – 2020 • Lowe Enterprises
• NAIOP Office Broker Team of the Year, 2014 • Grosvenor
• DMCAR Heavy Hitter
• JLL Top Achiever Award
Education and Affiliations
Michael received his bachelor’s degree from Spring Hill College. He began
his real estate career with the Building Owners and Managers Association
of Chicago (BOMA) and is currently affiliated with Colorado’s NAIOP and
the Downtown Denver Partnership.
Contact
T: +1 303 260 6533
E: [email protected]

©2019 Jones Lang LaSalle Brokerage, Inc. All rights reserved.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

JLL Biography

Julie Rhoades 18 years of transactional
experience
Vice President
Specialist in Denver’s
Current Responsibilities Central Business District
Julie Rhoades brings 18 years of transactional experience in and surrounding
many facets of commercial brokerage, including landlord and tenant micromarkets
representation, land sales, development underwriting and government lease
acquisitions. Ms. Rhoades is a Denver Central Business District (“CBD”) Named 2019’s “Break-Out
specialist and her focus is representing Landlords in leasing insititutional Broker of the Year” by JLL
quality office buildings and marketing development sites for disposition in
downtown Denver, River North (“RiNo”) and surrounding submarkets. Representative Clients:

Experience • Brookfield Properties
Prior to rejoining JLL in 2017, Ms. Rhoades focused on marketing and • Shorenstein Properties
brokering land sites for ground-up development during Denver’s largest • Beacon Capital Partners
development cycle at ARA Newmark. Julie has 10 years of preceding office • City Street Investors
leasing experience, most recently as a Regional Manager within JLL’s Public • McWhinney
Institutions Group, representing GSA as a Tenant nationally following • Asana Partners
federalacquisition regulations. Ms. Rhoades began her career at Equity Office • Greyhound
Properties, where she represented Chicago’s largest landlord and leased • Great Divide Brewing
such notable buildings as the Chicago Mercantile Exchange • Scripps
and the historic Civic Opera Building. • Rocky Mountain Investment

Education and Affiliations Partners
Ms. Rhoades earned a B.S. from the University of Kansas in Business
and is a licensed real estate broker in the State of Colorado. Julie has 1
longstanding relationships in the Denver brokerage community
and is a fourth generation Colorado native.

Contact
T: +1 303 542 1520
E: [email protected]

©2019 Jones Lang LaSalle Brokerage, Inc. All rights reserved.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

JLL Biography

Maddy Stevenson Representative Clients:

Associate • Beacon Capital Partners
Agency Leasing • Endeavor Real Estate
• Equity Commonwealth
Current Responsibilities • Heitman
Maddy Stevenson is an associate on JLL’s Agency Leasing team. In this role, • KBS Realty Advisors
Ms. Stevenson focuses on landlord representation in Denver’s Central • Riverside Investment &
Business District (“CBD”) and River North (“RiNo”) submarkets.
Development
Experience
Ms. Stevenson joined JLL in June of 2017, following her graduation from the
University of Denver. Prior to joining the Agency Leasing team in 2019, Ms.
Stevenson was a financial analyst for JLL's Capital Markets Group. In this role,
Ms. Stevenson assisted in securing debt and equity financing for all property
types, which included executing all aspects of pre-marketing due diligence,
underwriting, offering materials production and facilitating marketing and
closing processes.

Education and Affiliations
Ms. Stevenson earned a B.S. from the University of Denver, Daniels
College of Business. Ms. Stevenson achieved a degree in Marketing
complemented by minors in Economics and Communication Studies.
During her tenure at the University of Denver, Ms. Stevenson was a
member of the University’s Division I Women’s Lacrosse team, where she
participated in two NCAA tournaments and was named Captain for the
2017 season. Ms. Stevenson is a licensed real estate broker in the state of
Colorado, an active member in The Commercial Real Estate Women
Network (“CREW”), and a participant in the 2020 Downtown Denver
Leadership Program (“DDLP”).

Contact
T: +1 303 542 1514
E: [email protected]

©2020 Jones Lang LaSalle Brokerage, Inc. All rights reserved. 1
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

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©2019 Jones Lang LaSalle Brokerage, Inc. All rights reserved.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

JLL Biography

Thomas (TJ)
Jaroszewski

Director

Research

Current Responsibilities
TJ Jaroszewski is the JLL Rocky Mountain Region Director of Research. He steers JLL’s
research platform by delivering high-level market analysis to clients. With 15 years of
research-related experience, he oversees the regional platform and is responsible for
reporting on emerging market trends affecting nearly 600 million square feet of office and
industrial property. In this role, TJ’s focus is directed toward expanding Research
capabilities, generating customized analyses and publishing studies to validate real estate
strategies and risks. He ensures research alignment with JLL business objectives through
the generation of economic updates, market forecasts, demographic studies and think
pieces that target specific industries and opportunities.

Experience
TJ’s background includes coverage of multiple product types and spans several markets.
Prior to joining JLL, he was Divisional Research Director for the Colorado region with CBRE,
where he authored the regional market outlook study that reflected commercial trends
throughout the Denver Metro, highlighting economic indicators, landlord and tenant
behavior, vacancy and rental projections. Before relocating to Colorado, he was Research
Manager in the Grubb & Ellis Seattle office, writing its quarterly market reports and
managing the 254 million-square-foot Puget Sound property database. Prior, he acted as a
Research Editor with The Real Deal — a print magazine focused on New York City real
estate. TJ began his real estate career at Cushman & Wakefield’s global headquarters in
Manhattan. As Senior Research Associate, he led a team of specialists in collecting varied
economic and real estate metrics while executing analyses of market conditions and
forecasts for the Tri-State region. In 2006, he traveled to New Delhi, India, to teach and train
50 team members of Cushman’s internal data collection operation.

Education and Affiliations
TJ studied political science at Fordham University and was a Dean’s Scholar.

Achievements
- 2007 New York Area Research Services Professional of the Year
- JLL 5280 – Market Leadership Award, 2014
- JLL – Above & Beyond, 2015
- BAM! Award Winner – Best of Americas Marketing: Best Event of 2015

Contact
T: +1-303-260-6523
E: [email protected]

©2018 Jones Lang LaSalle Americas, Inc. All rights reserved.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

JLL Biography

Amanda Seyfried

Senior Analyst

Research
Current Responsibilities
As a research and market analyst, Mandy Seyfried is primarily focused on
preparing market trend statistics, lease and sale comparables and local
office report products for the Denver Metro area. Utilizing proprietary,
self-generated and public research sources combined with on-the-
ground verification and market intelligence, she arrives at fully
considered research. She works closely with a variety of business lines
and assists with new business development pursuits, as well as
development of custom research pieces.
Experience
Since joining JLL in 2007, Mandy has contributed her expertise to a
multitude of client presentations and company reports, including the
quarterly Denver Market Lease, Sale and Development Dashboards, Office
Market Statistics and Office Insight reports, as well as industry reports for
energy, life sciences, high-tech, banking, and law firms, amongst others.
Prior to joining the Denver office, Mandy supported 15 office brokers at
The Staubach Company in Seattle, Washington, prior to its merger with
JLL in July 2008. In this role, she prepared client presentations, market
summaries and tours, financial analyses and market research. This role
allowed her to gain experience in several different areas of commercial
real estate and made for a smooth transition into a full-time market
research role.
Education and Affiliations
Mandy earned a Bachelor of Arts in Economics from the University of
Colorado, Boulder.
Contact
T: +1-303-217-7938
E: [email protected]

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

JLL Biography

Andriana Gavrilovic

Director, Property Marketing

Marketing
Current Responsibilities
Andriana oversees the property marketing efforts for the West Region.
With her team of property marketing experts, she develops effective
strategy, creative brands and engaging programs for a variety of property
types. She works hand-in-hand with JLL’s national property marketing
and design teams to create best-in-class experiences and collateral in a
360-degree marketing campaign approach. Additionally, she works with
brokerage, marketing, design and research counterparts across the
region to implement best practices ensuring clients maintain a
competitive edge in the marketplace.
Experience
Prior to joining JLL in 2020, Andriana worked across the fashion, retail
and luxury industries at Conde Nast Publishing, Net-A-Porter and Farfetch
Limited. She’s held both leadership and commercial positions. Her
expertise is in 360 integrated marketing strategy, planning and
campaigns.
Education and Affiliations
Andriana graduated from The Fashion Institute of Technology with a
Bachelor of Arts degree in Advertising and Marketing. After 10 years in
New York, she moved to London where she earned her master’s degree
from the University of Arts London in Media, Communications and
Marketing.
Contact
T: +1 303 598 3418
E: [email protected]

©2020 Jones Lang LaSalle Brokerage, Inc. All rights reserved. 1
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

JLL Biography

Jennifer Schiess

Senior Associate, Property Marketing

Marketing
Current Responsibilities
Jennifer oversees the property marketing efforts for the Rocky Mountain
Region in Agency Leasing, Industrial and Healthcare. She works closely
with JLL’s brokerage and design teams to project manage and create
best-in-class marketing experiences.
Experience
Jennifer has an extensive background in marketing and design, with over
a decade of commercial real estate experience at a national and global
capacity. Seven of those years in CRE were spent leading creative direction
for national events for Colliers International and has been recognized for
service excellence as a Pinnacle Award recipient, marking the first time a
non-commissioned professional or team has won in company history.
Education and Affiliations
Jennifer graduated from Washington State University with a Bachelors of
Fine Arts and with an emphasis in Electronic Imaging.
Contact
T: +1 808 688 4901
E: [email protected]

©2020 Jones Lang LaSalle Brokerage, Inc. All rights reserved. 1
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

4. Outline your recommended leasing parameters for the subject property, referencing the following:
• Face rate (NNN and modified industrial gross)
• Term
• Tenant Allowance
• Free rent

Standard-term deals

Face rate: • Quoted Low-rise: $17-19 NNN ($30.40-$32.40 Gross)
(NNN and modified industrial gross) • Quoted High-rise: $19-22 NNN ($32.40-$35.40 Gross)
• 2020 OPEX: $13.40/SF

Term: 36-84 months with free rent outside of rent paying term

Tenant allowance: • Spec Suites: $5.00-$10.00/SF (in addition to spec build-out)
• As-is Space: $30.00-$70.00/SF (equating to $10/SF for each year or rent paying term)

Free rent: One month free for each year of rent paying term

In addition to standard-term deals, our team recommends Short-term deals
implementing a short-term lease program. The short-term lease
program would be similar to the “OfficeNow” program that ran Face rate: $45 Gross
successfully at 1225 17th Street and has since stopped operating. Term: 6-24 months
Suites would be approximately 500 to 3,000 RSF and will be limited
to one floor. Landlord will provide basic furniture and WiFi. These Tenant allowance: None
deals will be documented using a short-form license agreement Free rent: None
that can be signed within a day.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

5. Should your firm provide both landlord and tenant representation brokerage services, please describe your procedure
for handling any conflicts which may arise in connection with providing services for an existing or prospective tenant
seeking to consummate a transaction at the potential assignment.

Conflict avoidance and resolution is an issue that we take very seriously and is confronted by any firm that offers advisory real estate
services to clients. Given our footprint in the North American commercial real estate market, the most likely conflict that could arise
would be a JLL tenant representation team representing a client interested in pursing a transaction at a property represented by a
JLL leasing team.
If a JLL tenant representation broker enters negotiations with any building represented by a JLL leasing team, we will implement the
following procedures:
• We will provide immediate and full disclosure to ownership if the candidate tenant is represented by a JLL tenant representation

team.
• We will handle all communications with building representatives consistently, professionally and respectfully.
• We will strictly prohibit any kind of communication about the project between our transaction team and the landlord’s team by

implementing an information barrier prohibiting communication between the two sides.
• We will ensure that all our communications and proposals are stored in password protected directories.
• Finally, as a matter of standard policy, in addition to each team member’s commitment to our global code of ethics, we will also

ensure that all team members serving your project execute an appropriate Confidentiality Agreement to reinforce our team’s
personal commitment to you.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

6. Please provide an example form of leasing flyer/advertisement and your typical marketing signage.

Our leasing team is backed by unmatched, in-house property marketing resources to support your leasing goals. Our leasing team
can lean into these resources, as needed, to provide deliverables like brochures, floorplans, email campaigns, marketing centers and
more.
​Some highlights include, but are not limited to:
• In-house experts in property marketing
• Access to best-in-class materials, events and programs from around the U.S.
• Integrated, U.S. hub of property marketing specialists and designers
• Ability to create dynamic programs suited for the evolving virtual event landscape
• Vast experience driving brand creation, marketing project management and high-quality design execution
To showcase the breadth and depth of our team's marketing capabilities, please see the following pages for samples of integrated
marketing plans and collateral for the following properties:

City Center Independence Plaza

Prism Granite Tower

In partnership with ownership and the leasing
team, our marketing partners are dedicated to

telling your property’s story through engaging
programs and thoughtful collateral.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Sample Marketing Plans & Collateral

City Center

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

MARKETING
TOOLKIT

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Brand
Identity

glance

used for large HEADLINES
n all capitals
gular for all Bebas Neue Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ
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SUBHEADINGS Retail
Marketing
BRANDON GROTESQUE REGULAR Program?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ

BODY COPY

Brandon Grotesque Regular
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abcdefghijklmnopqrstuvwxyz

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

707 & 717 17th Street | Denver, CO Brochure

Denver’s defining address. 1
you should be here.

City Center is comprised of two Class-A landmark office
buildings totaling 1.3 million square feet. The project offers
the largest outdoor plaza in the central business district,
several on-site retail destinations including Bonanno
Concept’s French75 and Starbucks, and an exclusive tenant
fitness facility and conference center. Situated at the corner
of 17th Street and California Street in Downtown Denver, City
Center truly is in the center of it all.

An all-inclusive
work experience.

Your front row seat717 17thStreet 2 Bars & restaurants 16th/18th & Stout Light Rail Station (E, F, H)
Hotels 16th/18th & California Light Rail Station (E, F, H)
707 17th StreetLOCATION MAP Retail Free MetroRide
16th Street Free Mall Ride
CLASS A CLASS A Light Rail
to Denver’s best.Lobby SIZE 560,000 SF
SIZE 690,000 SF 42
FLOORS 29 FLOORS 26,000 SF
TYPICAL FLOOR SIZE 25,000 SF TYPICAL FLOOR SIZE

RESTAURANTS • RETAIL • HOTELS • ENTERTAINMENT COORS
FIELD
CHESTNUT

ON-SITE AMENITIES 98 96WALK 95BIKE 3 WEWATTA BLAKE 20TH STREETMARKET
1 Fitness center | 2 Conference center | 3 French 75 RestaUuNraInOtN
EXCLUSIVE TENANT FITNESS CENTER SCORE SCORE WYNKOOP
• Life Fitness cardio and strength equipment, free weights CURATED ON-SITE RTERTAAINL SIT STATION WAZEE LARIMER
• Showers and locker rooms with towel service SCORE
• including French 75, Starbucks, DELGANY 19TH STREET
LAWRENCE
Hilton City Center and more

100-PERSON CONFERENCE CENTER SECURE BIKE STORAGE ARAPAHOE
• for up to 100 bicycles
• Divisible for meetings as small as 12 people ELITCH 18TH STREET
• Full connectivity with WiFi and projectors RENOVATED OUTDOOR PLAZA GARDENS
• Catering kitchen on-site
13 CURTIS

PEPSI 17TH STREET CHAMPA
CENTER
16TH STREET STOUT 20TH AVE
AURARIA PKY 19TH AVE
15TH STREET WELTONCALIFORNIA 18TH AVE
AURARIA GLENARM BROADWAY17TH AVE
CAMPUS
DENVER LINCOLN
PAVILIONS SHERMAN

GRANT

75+ 25+ 50+ SPEER BLVD 14TH STREET
HOTELS
RESTAURANTS & BARS RETAIL SHOPS CONVENTION
CENTER
TREMONT
Andy Ross13TH STREET CLEVELAND 16TH AVE
CJOUuRTlie Rhoades CIVIC COLFAX AVE
Michael Crane +1 303CO2L6FA0X A6VE504 +1 303 542 1520 CENTER
[email protected] STATION
+1 303 260 6533
*within a 5-minute walking distance [email protected] [email protected]

©2020 Jones Lang LaSalle IP, Inc. All rights reserved.
All information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

EMAIL
CAMPAIGNS

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Floorplan
FLYERS

717 17th Street

SUITE 675 5,419 sf 707 17th Street

For Further Leasing Information, Please Contact:

MICHAEL CRANE ANDY ROSS JULIE RHOADES
+1 303 260 6533 +1 303 260 6504 +1 303 542 1520
[email protected] [email protected] [email protected]

SUITE 3125 9,573 sf

For Further Leasing Information, Please Contact:

MICHAEL CRANE ANDY ROSS JULIE RHOADES
+1 303 260 6533 +1 303 260 6504 +1 303 542 1520
[email protected] [email protected] [email protected]

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Stacking Plan
Flyers

SSUUIITTEE44017550––86,,922771 SF Avail 10/1/2020
RSF

707 17th Street 42

41 SUITE 3750 – 7,867 SF
40
39
38

37

36

35 SSUUITIETE3132255-0315–03–,51777,2R7S3FSFAvail 8/1/2020
34
33
32

31 SUITE 2975 – 5,052 SF
30

29

28 29
28
27 27
26
26 717 17th Street 25
24
25 23
22
24 21
20
23 19
18
22 17
16
21 15
14
13 SUITE 1750 – 11,617 SF Avail
12 11/1/2020
11 SSUUIITTEE11651450–2–,636,1057RSSFFSUA11v/I1a/Ti2l 0E20145SS0UU–IITT8EE,41165277855S––F54,6,35206RRSSFF Avail
10 2/1/2021
9
SUITE 100 - 946 SF 8
7
Available Now Coming Soon 6 SUITE 675 – 5,419 SF
5
For Further Leasing Information, Please Contact: 4
3
MICHAEL CRANE ANDY ROSS JULIE RHOADES 2 SUITE C – 2,357 SF
+1 303 260 6533 +1 303 260 6504 +1 303 542 1520 1
[email protected] [email protected] [email protected] G

SUITE 100 – 4,889 SF

Available Now Coming Soon

For Further Leasing Information, Please Contact:

MICHAEL CRANE ANDY ROSS JULIE RHOADES
+1 303 260 6533 +1 303 260 6504 +1 303 542 1520
[email protected] [email protected] [email protected]

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Availabilities
Flyers

707 17th Street AVAILABILITIES

70717TH STREET

AVAILABLE NOW

Suite Size Specific AVAILABILITIES

2975 5,052 SF Spec suite 71717TH STREET
3125 - 3150 1 0 perimeter o ces
3750 Open space for cubicles
4175 Breakroom and conference room
100
2,000 SF - 17,273 SF 2nd generation space
Suite O ce intensive build-out
717 17th Street
4050 7,867 SF White-boxed
3250 Elevator ID Suite

8,927 SF White-boxed 100 AVAILABLE NOW
946 RSF Outstanding views
Elevator ID Size Specific

2nd generation open retail space 4,889 SF Prime retail space with great visibility along 17th Street
Exposure to Lobby and 18th Street 2,357 SF Great plaza views
5,419 SF High ceilings
COMING SOON C Ability to accommodate mezzanine level
Size Specific 675 8,428 SF
3,157 SF E cient retail space
6,271 RSF - Avail 10/1/20 1450 High ceilings
Avail 8/1/20 1540 Raw condition
3,577 RSF -
Spec suite with open layout, conference room
New modern common area finishes
City views
Elevator identity

O ce intensive layout
2nd generation space
Elevator identity

2nd generation space
O ce intensive build-out
New common corridor
New restrooms

1750 11,617 SF Raw condition
New common corridor
Elevator identity

For Further Leasing Information, Please Contact: COMING SOON
Size S- pecific
MICHAEL CRANE ANDY ROSS JULIE RHOADES Suite
+1 303 260 6533 +1 303 260 6504 +1 303 542 1520
[email protected] [email protected] [email protected] 1575
1675
1615 4,326 RSF -- Avail 2/1/21
Avail 11/1/20
5,650 RSF Avail 11/1/20

2,660 RSF

For Further Leasing Information, Please Contact:

MICHAEL CRANE ANDY ROSS JULIE RHOADES
+1 303 260 6533 +1 303 260 6504 +1 303 542 1520
[email protected] [email protected] [email protected]

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

MARKETING
BOARDS

717 17th Street

SUITE 675 5,419 sf 707 17th Street

For Further Leasing Information, Please Contact:

MICHAEL CRANE ANDY ROSS JULIE RHOADES
+1 303 260 6533 +1 303 260 6504 +1 303 542 1520
[email protected] [email protected] [email protected]

SUITE 3125 9,573 sf

For Further Leasing Information, Please Contact:

MICHAEL CRANE ANDY ROSS JULIE RHOADES
+1 303 260 6533 +1 303 260 6504 +1 303 542 1520
[email protected] [email protected] [email protected]

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Matterport
Tours

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Brookfield
Mobile App

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Sample Marketing Plans & Collateral

Independence Plaza

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

integrated
marketing plan

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Integrated marketing plan includes:

In February 2020 JLL created a new brand identity for Independence Plaza that led all communication efforts on and
offline. This was the first innovative, ‘digital first’ marketing strategy executed in 2020. JLL will continue to evolve these com-
munication efforts to drive awareness and engagement across the broker community.

1 Brand 5 Email Campaign

2 Brochure 6 Property Website
3 Floorplan Flyers
4 Retail Window Graphics powered by ThingLink

7 Property Video

Independence Plaza | Integrated Marketing Plan | Page 2
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

01 BrandSection WORDMARK

PRIMARY
SECONDARY

Independence Plaza | Integrated Marketing Plan | Page 3
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

02Section Brochure

> VIEW MORE

YOUR next A

STARTS HERE CLASS

INDEPENDENCE PLAZA, redesigned to fit the demands of the
ever-changing Central Business District of Denver, is situated
steps away from the bustling 16th Street pedestrian mall and
an abundance of local hotels and restaurants all around. With
attractive amenities located in the building and surrounding
areas, Independence Plaza is here to take you to your next.

ADaDdIvNeGnture 1972
TO YOUR 9 TO 5
BUILT

2018 567,287 SF 1.0/1,000 SF

RENOVATED BUILDING SIZE PARKING

THE BUILDING features on-site amenities 25 19,700 SF 658
including renovated common areas, banking
services, restaurants and cafes, Montessori FLOORS TYPICAL FLOOR SIZE COVERED SPACES
child care, hair salon, shopping, dental care, IN HEATED GARAGE
vision care, electric vehicle charging station, and
business resources such as print/copy center, 2 3
mail center and Internet services.
1050 17th Street, Denver, CO
www.1050seventeenth.com

With lifestyle amenities like these, you’ll never
need to leave the building!

NEW STANDARDS MODERNIZED LOBBY
New standards throughout the building and spec suites Open and vibrant lobby with collaborative
provide a modern space and fresh energy for tenants workspace and modern furniture and finishes

17TH B
B

Escaping TOKYO JOE’S VISION CARE SPECIALISTS BRIGHT HORIZONS MONTESSORI SCHOOL JUICE KITCHEN
YOUR 9 TO 5 25 PLATTE
15TH COMMONS B B COORS RINO
STREET PARK FIELD B ART

DISTRICT

B STREET EST
20TH PARK AVENUE W

STREET
22ND
LITTLE RAVEN CHESTNUT WEWATTASUTANTIOIONN BALLPARK TO SCHEDULE YOUR TOUR,
W CONTACT THE LEASING TEAM:

LOCATED IN DENVER’S CBD, Independence Plaza CENTRAL B YNKOOP
encompasses one ful8l square bloDOcWk—NTbOoWrNdDeErNeVdERbyDE1N7TtAhL W
AZEE
Street, Curtis Street, Arapahoe Street and the prominent BLAKE
MARKET
16th Street Pedestrian Mall. Our closest neighbors include LARIMER
LAW
Denver’s best restaurants, coffee shops, shopping aELnIdTCH ARAPAHOE RENCE
GARDENS
CURTIS
other attractions. BROCK BOTTOM
BREWERY
PLEALETCTTREIC VEHICLE CHARGING STATION LODO STREET WOODY CREEK BAKERY STAN’S DOWNTOWN BARBERS 9
VALLEY DELGANY 19TH 21ST STREET MICHAEL CRANE ANDY ROSS
DISTRICT
+1 303 260 6533 +1 303 260 6504
B [email protected] [email protected]

BB STREET CHAMPA
B 18TH B

TAKE A VIRTUAL TOUR! STOUT CALIFORNIA
B
Within a 3 PEPSI LARIMER STREETB
minute walk: CENTER SQUARE 17TH
16TH STREET
55 B 15TH
AURARIA PKY 14TH STREET STREEBT
RESTAURANTS
AURARIA BROADWAY
11 CAMPUS LINCOLN

HOTELS B CENTRAL

B BUSINESS
DISTRICT

Light Rail SPEER BLVD ELTON B DENVER
16th Street Mall Shuttle PAVILIONS
18th Street Circulator
Highway Access B W GLENARM
TREMONT
CONVENTION COURT B
CENTER

WALKING SCORE
BIKE SCORE

RIDERS SCORE
95 88 97

©2020 Jones Lang LaSalle, IP, Inc. All rights reserved. All information
contained herein is from sources deemed reliable; however, no
representation or warranty is made to the accuracy thereof.

10 11

Independence Plaza | Integrated Marketing Plan | Page 4
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

03Section Floorplan Flyers
> VIEW MORE

Office Tower

Suite 1900 - 19,646 SF
HYPOTHETICAL

Key Plan

Office Tower

Suite 2100 - 19,706 SF
AS-BUILT

To schedule your tour, contact the leasing team: N
N
MICHAEL CRANE ANDY ROSS Jones Lang LaSalle Brokerage, Inc. N
+1 303 260 6533 +1 303 260 6504

[email protected] [email protected]

©2020 Jones Lang LaSalle, IP, Inc. All rights reserved. All information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof.

Key Plan

Annex Building A

3rd Floor - 28,886 SF
AS-BUILT

To schedule your tour, contact the leasing team:

MICHAEL CRANE ANDY ROSS Jones Lang LaSalle Brokerage, Inc.
+1 303 260 6533 +1 303 260 6504

[email protected] [email protected]

©2020 Jones Lang LaSalle, IP, Inc. All rights reserved. All information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof.

Key Plan

To schedule your tour, contact the leasing team:

MICHAEL CRANE ANDY ROSS Jones Lang LaSalle Brokerage, Inc.
+1 303 260 6533 +1 303 260 6504

[email protected] [email protected]

©2020 Jones Lang LaSalle, IP, Inc. All rights reserved. All information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof.

Independence Plaza | Integrated Marketing Plan | Page 5
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

04Section Retail Window Graphics
> VIEW MORE

Independence Plaza | Integrated Marketing Plan | Page 6
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

05Section Email Campaign

Independence Plaza | Integrated Marketing Plan | Page 7
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

06Section Property Website

> VIEW WEBSITE HERE: WWW.1050SEVENTEENTH.COM

Independence Plaza | Integrated Marketing Plan | Page 8
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

06Section Property Website

> VIEW WEBSITE HERE: WWW.1050SEVENTEENTH.COM

ThingLink interactive element will walk you
through the 19th floor of Independence
Plaza, powered by Matterport tours.
> VIEW MATTERPORT TOUR HERE

Independence Plaza | Integrated Marketing Plan | Page 9
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

06Section Property Website

> VIEW WEBSITE HERE: WWW.1050SEVENTEENTH.COM

MapMe is an interactive mapping program
that can be used to filter and highlight local
amenities to Independence Plaza.

Independence Plaza | Integrated Marketing Plan | Page 10
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

07Section Property Leasing Video
> VIEW VIDEO HERE

Independence Plaza | Integrated Marketing Plan | Page 11
©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Sample Marketing Plans & Collateral

Prism

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

999 17TH STREET | DENVER, CO

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

THE CROWN JEWEL

of Denver’s central business district.

PRISM is a new constructed 100,000 square foot, 9-story
trophy Class-A building situated in the heart of the central
business district. A perfect blend of innovative design and
convenient amenities, PRISM strives to cultivate creativity,
attract talent,and honor Denver’s entrepreneurial and
energetic spirit.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

AMENITIES

CONFERENCE FACILITY

ONSITE FITNESS CENTER

SHOWER FACILITY

SECURE BIKE STORAGE

801 FISH COMING 2020

ON-SITE CONCIERGE

BUILDING SIZE 101,106 SF BUILDING
94,583 SF OF OFFICE
6,523 SF OF RETAIL

FLOORS 9 STORIES
AVERAGE FLOORPLATE 12,200 SF

PARKING UP TO 2.0/1,000 SF
DIRECT, SECURE ACCESS

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

MAKE YOUR STATEMENT

With nine stories of folded planes of curtain wall, PRISM is
a literal reflection of Denver’s dynamic and ever-changing
central business district.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

801 FISH

RUSH HOUR
TO HAPPY HOUR

and everything in between.

In addition to the onsite 801 Fish restaurant,
PRISM offers convenient access to a
multitude of nearby restaurants,
hotels, retail hotspots and public
transportation options. By foot, bike
or bus, there’s a lot to explore in
the blocks surrounding PRISM.

INCREDIBLE WALK SCORE®

96 98 93

WALKER’S WALKER’S WALKER’S
PARADISE PARADISE PARADISE

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

17TH

25 PLATTE 15TH STREET COMMONS COORS RINO
PARK FIELD ART
DISTRICT

LITTLE RAVEN CHESTNUTWEWATTASUTANTIOIONN 20TH STREET BALLPARK EST
PARK AVENUE W
LODO
DISTRICT 22ND STREET
LARIMER LAW
CENTRAL MARKET ARAPAHOE RENCE
PLATTE WYNKOOP BLAKE
VALLEY WAZEE 19TH STREET
DELGANY 21ST STREETCURTIS

ELITCH 18TH STREET CHAMPA
GARDENS

PEPSI STOUT CALIFORNIA
CENTER
LARIMER 17TH STREET
AURARIA PKY SQUARE 16TH STREET

AURARIA 14TH STREET 15TH STREET BROADWAY
CAMPUS LINCOLN

Light Rail CENTRAL

16th Street Mall Shuttle BUSINESS

18th Street Circulator DISTRICT

Highway Access

DENVER
PAVILIONS
SPEER BLVD 55WELTON
CONVENTION GLENARM COURT
CENTER TREMONT

RESTAURANTS
within a <3 minute walk


11
HOTELS
within a <3 minute walk

TYPICAL
FLOORPLATE

• 12,200 RSF
• 14’ exterior glassline
• Ultra-efficient 8.3% load factor
• 9’6” finished ceiling height

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

FOR FURTHER INFORMATION PLEASE CONTACT:

KEVIN FOLEY +1 303 542 1550 I [email protected]
JOHN BEASON +1 303 217 7949 I [email protected]

www.sheaprism.com

Jones Lang LaSalle Brokerage, Inc.

©2020 Jones Lang LaSalle IP, Inc. All rights reserved. All information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Sample Marketing Plans & Collateral

Granite Tower

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

©2021 Jones Lang LaSalle IP, Inc. All rights reserved.