JLL 1600 Broadway Proposal

LOBBY REMODEL

WITH TWO-STORIES OF GLASS AT THE ENTRANCE, THE
LOBBY HAS A BRIGHT AND INVITING AMBIANCE.

FOSTER A HEALTHY LIFESTYLE

• BRAND NEW GYM • NEW LOCKER ROOMS EQUIPPED WITH
SHOWERS AND TOWEL SERVICE
• GROUP WORKOUT CLASSES INCLUDING
YOGA, SPIN, AND BOOT CAMP • COMPLIMENTARY BICYCLE STORAGE
AND TUNING STATION

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

CHANGE YOUR SCENERY.
STAY REFRESHED.

• OUTDOOR WORKSPACE • AVAILABLE FOR PRIVATE
PARTIES
• FLEXIBLE CONFERENCING
FACILITY • WIFI

A SENSE OF COMMUNITY

THE LOUNGE IS AN IDEAL LOCATION FOR COMPANY MEETINGS,
LUNCH-AND-LEARNS, A CHANGE OF SCENERY THROUGHOUT THE DAY,
SMALL GROUP MEETINGS, OR JUST A PLACE TO HANG OUT AND RECONNECT.

AN EXPERIENCE DESIGNED TO DELIVER A MODERN, RELEVANT
APPROACH TO WORK—AND LIFE.

ENERGY PERFORMANCE
SCORECARD

ENERGY STAR SCORE

94

THIS BUILDING USED

4% LESS ENERGY

THAN LAST YEAR

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TYPICAL FLOORS ARE 21,000 SF LARGE BLOCKS.
LARGE OPPORTUNITIES.

• SPEC SUITES AND FULL • EXCEPTIONAL VIEWS

FLOORS AVAILABLE • BUILDING SIGNAGE

• COLLABORATIVE WORKSPACE AVAILABLE

BUILDING FEATURES

BUILDING SIZE 593,527 RSF
STORIES 31
YOC 1983
PARKING 1/1,000
CLASS A Office

A LANDMARK, AWARD-WINNING TOWER LOCATED IN THE
HEART OF DOWNTOWN DENVER AT THE GATEWAY TO LODO.

For more information, please contact:

James Roupp Andy Ross

Managing Director Executive Vice President
+1 303 217 7947 +1 303 260 6504
[email protected] [email protected]

Jones Lang LaSalle Brokerage, Inc.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. All information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof.

WWW.GRANITETOWERDENVER.COM

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

7. Please identify (if any) the top 3 items or aspects related to potential assignment that must be addressed by ownership
to increase its marketability and long-term asset value.
8. What are your suggestions/recommendations for an effective resolution of the 3 items or aspects identified?
Please see the below and following pages for a combined response to questions #7 and #8.
Upon evaluation of the property, our team has identified three top items that must be addressed by ownership to increase 1600
Broadway’s marketability and long-term value. We have also proposed solutions to mitigate the top challenges. Please see the below
and following pages for more information on our team's suggested solutions:

1. Excessive, small vacancies
Challenge: Among the 13 existing direct vacancies, 11 are below 5,000 RSF.
Solution: Strategically align vacancies and make limited relocations to offer larger blocks to
the market.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

2. Marketing of spec suites and project re-brand
Challenge: The brokerage community’s awareness of available spec spaces is limited.
Additionally, the broker community's perception of the building's status needs to be re-energized
through a full re-brand.
Solution: Elevate the image of 1600 Broadway to show modern spaces and highlight wide array
of spec offerings using high-quality imagery (including Matterport) and broker tour incentives.
A thoughtful re-brand of the property would refresh the broker community's perception of the
project.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

3. Continuity of finishes
Challenge: There are only a few consistent building standards in place for office finishes,
common corridors and restrooms.
Solution: Commit to implementing new building standards throughout the property to assure
the market that the building’s quality is consistent now and in the future.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

9. Nuveen Real Estate Americas requires that all third-party leasing teams utilize VTS for Leasing Transaction reporting and
approval purposes. Please confirm that your team agrees to use VTS in relation with this assignment.
Agreed, all members of the JLL’s Landlord Team are well-versed in reporting through VTS including lease economic evaluation.
Access to the VTS system can be granted through JLL’s national contract at Nuveen’s election.
10. Please identify your proposed leasing fees for the subject property. Please itemize the proposed commission for new
leases, renewals, and expansions for both Landlord and Tenant Representation.
The proposed landlord representation fee is $0.50/SF for each year of the rent paying term. The tenant representation commissions
are $1.00/SF for each year of rent paying term along with a bonus commission of $0.25/SF (to expire as market recovers).

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

11. List any additional costs other than those identified above that would be charged to the property. For example, certain
technology costs, postage, handling, supplies, etc. Please be specific. Include an itemized list, along with cost estimates of
the anticipated marketing expenses (such as graphic design, brochures, etc.) proposed for the property, and identify the
extent (if any) to which your firm proposes to contribute towards the cost of such item(s).

Our property marketing experts work within the latest technology and business trends to inspire potential tenants and investors.
Our winning combination of market expertise and enhanced process energizes clients and delivers immediate impact. We are
unapologetically committed to being a force that evolves the commercial real estate landscape - diligently working until we have a
creative solution worthy of your property's ambitions.

Below outlines our standard 30-60-90 day property marketing timeline that we will customize to your overall strategy:

30
DAYS Signed listing Full marketing Internal Brokerage Property Brand 360o Online Property
agreement plan & budget Matterport listings signage
communications community email photography, identity refresh Virtual Tours

announcement renderings, drone (Brochure)

60 Fact Email Display Responsive Video box Direct mail Social media
sheets campaign boards website marketing marketing
DAYS
Marketing Property Suite staging Broker Public
90 center video (furniture & events relations

DAYS graphics)

Please see the following page for a sample budget and deliverable program with estimated costs.

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

The following collateral menu lists a variety of marketing elements available with JLL to develop a comprehensive customized
marketing program for 1600 Broadway. The costs below represents estimates and in-house value provided by using JLL's property
marketing platform. A custom marketing plan will be created in partnership with ownership for 1600 Broadway and delivered to
support the leasing strategy. The following budget and sample collateral options are used for example purposes only.

Collateral menu JLL roles and responsibilities In-house value by JLL Client costs
(estimates)
Streamline project vision and goals Project management $5,000
Vendor management Project management $10,000 -
Brand consultation and oversight Strategy and project management $7,500 -
Design -
Brand execution (logomark, color palette, typography) - $7,500
(Can be performed by JLL in-house services or by a
Branded tenant presentations and proposals third-party branding firm) $15,000 (JLL suggests allocating this
Branded brochure and folder (web-version and physical) $10,000 cost towards a third-party
Branded brochure and folder (web-version and physical) Design and production
Mapping (access, amenities, etc.) Content and design - branding firm)
Website Print and production $5,000
Leasing video content Content and design $5,000 -
Leasing video execution Strategy and project management $2,500 -
Guerrilla marketing Strategy and storyboarding $6,000
Community event sponsorships and related advertising Filming and production - -
Media relations (announcements to marketplace) Strategy and execution $5,000 $15,000-25,000
Media relations (leasing announcements) Strategy and project management $2,500 -
Print/online advertising for approximately 2 publications Vendor recommendations $15,000
Direct mail campaigns Strategy and placement - $5,000
Ongoing email campaigns Design and placement $10,000 $2,000+
Broker gifts and touchpoints Strategy, design and production $5,000 $10,000
Marketing center and associated build-out costs Strategy, design and production $2,500 -
Marketing center graphics Strategy and execution $15,000 $5,000+
Post-tour direct mail piece Strategy and project management $2,500 $2,000
Broker events Strategy and project management $5,000 -
Broker event collateral Strategy, design and production $10,000 $20,000
Project management $2,500 $50,000-$150,000
Total: Design and production $15,000 $20,000
$50,000 $2,500
$50,000
$185,000 -

$210,000 - $320,000

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 

Thank you

©2021 Jones Lang LaSalle IP, Inc. All rights reserved. 
This proposal has been prepared solely for informational purposes. The proposal is confidential and may not be reproduced. The contents of this proposal are
not to be construed as legal, accounting, business or tax advice. The information contained herein is proprietary and confidential and may contain commercial or
financial information, trade secrets and/or intellectual property of JLL and/or its affiliates. Although the information used in this proposal was taken from sources
believed to be reliable, there is no representation, warranty or endorsement (expressed or implied) made as to the accuracy, reliability, adequacy or completeness
of any information or analysis contained herein. JLL expressly disclaims any and all liability that may be based on such information, errors therein or omissions
there from. Certain information in this proposal constitutes forward-looking statements. Due to various risks, uncertainties and assumptions made in our analysis,
actual events or results or the actual performance of the types of financing and values covered by this proposal may differ materially from those described. The
information herein reflects our current views only, are subject to change, and are not intended to be promissory or relied upon.