English for Executive Administrative Assistant

44 | P a g e English for Executive Administrative Assistant After reading the letter, answer the questions below. 1. What type of letter is it? 2. What is the purpose of the letter? 3. Does the writer use formal or informal language? Read this apology letter below. 11222 South Haven Boulevard Santa Monica, CA 91123 9th May 2021 Mathew Adams Adams Group of Companies D/90, second floor, Third King tower, Putney Bridge, Putney, London Dear Mr Adams, I, Janet Jackson, the Head of the IT Department at Yen IT Solutions am writing this letter to you to apologize for the delay in delivering services and results. It is our constant endevor to provide services within deadlines but only on a few rare occasionns do we falter. We hope that you will accpet our apology and gives us another chance to serve you. Yen IT Solutions is a business leader in providing support services to its clients. We have a dedicated team of workers who work round the clock to ensure that services are timely delivered as per client requirements. There was a delay in providing your repair services due to lack of communication between the managers and the service providers. This is a huge mistake and i do realize that it must have caused you a lot of inconvinience. I can assure you that this won’t happen ever again. As a gesture of apology, I am willing to offer you one month of free services. Hope to hear from you soon, Thanking you Jackson Janet Jackson Reading business letter A. Reading

45 | P a g e English for Executive Administrative Assistant Read and compare this letter with the previous one. 1. In terms of structure, does this letter differ from the previous letter? 2. What is the purpose of this letter? How do you know? 3. How does the writer begin and end the letter? Useful language expression in Letter of Apology Formal Informal I am writing to apologize for First and foremost, I personally apologize for ... We sincerely regret for... I am writing this letter to you on behalf of ... in order to apologize. Once again, my sincerest apologies for ... I hope you will accept my apologies. I hope my apologies will be/ are accepted ... I am sorry about that ... I am so sorry if I upset you in any way. I can’t describe how sorry I am and how guilty I feel ... I hope you believe me when I say how sorry I am... I beg you to forgive me ... Useful language expression in Letter of Information Formal Informal I am writing to your letter asking for information about... I am writing to inform you about In reply to your query... I hope that I have been of some assistance to you Please inform me if I can be of any further assistance I hope I have answered some of your questions Please do not hesitate to contact me if you require any further information This is what I found out Remember the information you wanted? You wanted me to tell you a few things about... I hope this will help you Let me know if you need more help Language Focus

46 | P a g e English for Executive Administrative Assistant Read the opening part of the letters and decide what type of letter by writing A for a Letter of Apology and I for Informational Letter. Then, match the opening with the appropriate closing part. No Opening Type of letter Closing 1 I am writing this letter to you on behalf of Friends Digital TV, to apologize for the customer service mistake that was made from our side. A 2 I, Jack Andrew, the store manager at Zara Men am writing this letter to you on behalf of my store staff member in order to apologize. 3 Firstly, I prefer to in person apologize for your embarrassment. We settle for full responsibility for the error and I assure you that the area units are taking the required steps to stop it from happening in the future. 4 It is with sincere regret that we inform you that The tensile Construction Company will be closing permanently on 14th June 2021. Closing a b c d We are constantly aiming at delivering the best services to you and hope that this won’t affect your relationship with us. As our token of apology, we are waving off the total amount for the month of May and hope you will accept this. We once again apologize for the inconvenience caused. If you’ve got any more queries or would love to debate this matter further, please be happy to contact me at my personal number. We look forward to continuing to serve you as a valued client. We want to thank you for contributing to the company and are pleased to have worked with you.

47 | P a g e English for Executive Administrative Assistant In writing a business letter, we have to make sure to use formal language. Here are some examples: Formal Informal Establish Examine Obtain, Receive Deliver Inform On behalf of As soon as possible/ at your earliest convenience Apologize Hence/Therefore However Set up Look at Get Send Tell On the part of ASAP Sorry So But Dear James (1). Mr. James, It is with great concern that we get (2). ............your letter. We regret to tell (3)..............you that the products you ordered on the 24th of December 2021, are still in transit due to the current covid situation. First and foremost, on the part of my(4)............... company, I would like to say sorry (5)................for your inconvenience. But,(6)................... we are trying our best to clear all the backlogs and send (7)...................the products to our customers ASAP (8)........................................ So (9)..........................., we ask you to kindly understand the unlikely situation and bear with us while we sort out and look at(10)......................... these problems. We ensure to have your goods sent(11)................... latest by the 10th January 2022. We value your relationship with us, and we will see to it that such a situation does not arise in the future. We are sincerely sorry (12)........................... for the delay and hope that you continue to partner with us and we can set up (13).......................... a better relationship as well. Thank you for your kind understanding and cooperation. Vocabulary 1 Read the letter and change the informal words or expressions into formal ones. Business Terms Merger (n) An occasion when two or more companies or organizations join together to make one larger company. Remuneration (n) Payment for work or services Trademark (n) A name or symbol on a product that shows it was made by a particular company, and cannot be used by other companies without permission Invoice (n) A list of things provided or work done together with their cost, for payment at a later time Deficit (n) The total amount by which money is spent is more than the money received

48 | P a g e English for Executive Administrative Assistant Example: (Apology/delay) I am writing this letter on behalf of my company to apologize for the delay in the product shipping. 1. (Information/trademark) ...................................................................................................................................................... 2. (Apology/merger) ..................................................................................................................................................... 3. (Information/remuneration) ..................................................................................................................................................... 4. (Apology/invoice) ..................................................................................................................................................... 5. (information/deficit) ..................................................................................................................................................... Suppose that you are a staff coordinator and you have to write an informational letter for a new employee. Listen to the recording and complete the unfinished letter. Listening for apology and giving information B . Listening 1 Write an informational letter Dear Mr/Ms ............................. First of all, it is a great pleasure that I welcome you to our company. As a staff coordinator, I would like to give several information regarding to various changes in our office. First, The Head of Department, Mr James Watson, will (1).......................and his replacement is starting at (2)....................... Second, since staff car park is under construction, staff may park vehicles at (3)............................... if arriving before (4)................, or at (5)............ after (6)............... Third, office canteen will use cashless payment. Staff may use (7)........... or (8).................... Should you have any questions or need additional information, please contact me at any time. Thank you Sincerely yours, Staff Coodinator 2 2 Write an opening part of business letter by using the words provided.

49 | P a g e English for Executive Administrative Assistant Robert : Hello Jane. I’m calling because we have a problem with our order. Janne : :(1.)....................................... You received all the goods you ordered. Robert : Well, we received everything but some of the goods are damaged. Janne : (2.) ................................................... In what way are they damaged? Robert : Well, the casing of some of the television sets seems to be cracked. Janne : (3.) ................................................... This has never happened before it must be due to bad handling. If you send us back the damaged sets we’ll send you a replacement immediately and give you a discount on your next order Robert : Thanks a lot Janne : (4.) ...................................................... if you have any more problems (5.)..................... 2 Complete the dialogue based on the recording.

50 | P a g e English for Executive Administrative Assistant Now, you are going to send a letter of apology based on the dialogue above. ________________ ________________ ________________ _________________ _________________ _________________ _________________ __________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _____________________________________________________________________________ _______________ _______________

51 | P a g e English for Executive Administrative Assistant . Read the letter and answer the questions below. 1. What type of letter is it? 2. What qualities does Erica have as an employee? 3. Why does the writer mention strengths and skills of Erica? In writing a recommendation letter, we have to include or mention the applicant's strengths to convince the employer to hire the applicant. Find a partner, and ask them several questions below in order to know her/his skills and positive traits. You may add some questions related to the information you want to include in your recommendation letter. Asking and Telling about Strengths and Skills C. Speaking To Whom It May Concern It is with great pleasure that I write this recommendation letter for Erica Grudi. I have been Erica’s immediate supervisor for the last five years. Erica has been absolute joy to work with. She is very pleasant and courteous to our customers. Erica demonstrate the character and qualities that you look for in an employee. She is very punctual and always finishes her tasks without constant supervision. She has shown exellence in her product knowledge and customer service skills. Erica has become part of a family at Yorktown Pools and she will be greatly missed when she follows her aspirations. Sincerely Randy King Retail Manager 1 Work in pair. Take turn asking and telling about skills.

52 | P a g e English for Executive Administrative Assistant Your question Answer Are you able to work alone/How do you handle the pressure? Can you face new challenges/ speak another language? Are you neat/organized/punctual? Tell me about your experience related to your study/work Are you good at statistics/writing business letters/making sales? Are you hard working/Internet savvy/outgoing? Describe a difficult work situation and how you solve it/negotiate

53 | P a g e English for Executive Administrative Assistant Read the recommendation letters below. With a partner, create a dialogue between the prospective employer and the previous employer about the employee candidates. 2 Dialogue about recommendation letter Recommendation letter 1 Dear Prospective Employer, I am the Partner-In-Charge of Zephyr Industries, and am writing to recommend Tracy Graduate. I have known Tracy Graduate through her work experience with our firm during the past summer, when she served as an Auditor Intern in our New York office. Tracy became immediately involved in the annual audit of Zephyr Industries, conducting much of the historical accounting research required for the audit. In addition to gathering the financial information, Tracy was instrumental in the development of the final certification report. Tracy also participated in several other smaller audits, including her instrumental role in the quarterly audit of ABC Bank, where she developed several Excel macros to audit the inputs at the PC level. She later further developed these macros for use in future audits, which we have intergrated into our Auditors Toolkit. Tracy has shown the kind of initiative that is necessary to be successful over the long term in the public accounting field. She has excellent forensic skills, yet remains focused on the overall needs of the client. I believe she will be a strong Auditor and has an excellent future in the public accounting field. She is a conscientious worker ans has an excellent work ethic. We would gladly have hired Tracy upon graduation if she were open to the New York City area. I recommend Tracy to you without reservation. If you have any further questions with regard to her backgraound or qualifications, please do not hesitate to call me. Sincerely, Terry Thompson

54 | P a g e English for Executive Administrative Assistant Prospective employer : Hello, Good Morning. I would like to confirm the recommendation letter you sent last week for Mr/ Mrs ............................ (1). Previous employer : Good Morning. I would love to talk more about it with you. Prospective employer : Thank you very much. First of all, what was her/his position in your company? Previous employer : ..................................................................................................................... (2) Prospective employer : ......................................................................(3) (asking about the job description) Previous employer : ........................................................................................................................(4) Prospective employer :....................................................................(5) (asking about project/achievement) Previous employer : ........................................................................................................................(6) Prospective employer : ..........................................................................(7) (asking about positive traits) Recommendation letter 2 Dear Mr. Villas, This is in response to your recent request for a letter of recommendation for Maria ramirez who worked for me up until two years ago. Maria Ramirez worked under my direct supervision at Extension Technologies for a period of six years ending in October 2000. During that period, I had the great pleasure of seeing her blossom from a junior marketing trainee at the beginning, into a fully functioning Marketing Program Co-Coordinator in her final two years with the company. That was the last position she held before moving on to a better career oppotunity elsewhere. Ms Ramirez is a hard-working self-starter who invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. During her two years in the Marketing Co-Coordinator position, I cannot remember an instance in which she missed a major deadline. She often brought projects in below budget, and a few were even completed ahead of schedule. Ms. Ramirez is a resourceful, creative and solution-oriented person who was frequently able to come up with new and innovative approaches to her assigned projects. She functioned well as a team leader when required, and she also worked effectively as a team member under the direction of other team leaders. On the interpersonal side, Ms ramirez has superior wrriten and verbal communication skills. She gets along extremely well with staff under her supervision, as well as colleagues at her own level. She highly respected, as both a person and a professional, by colleagues, employee, suppliers and customers alike. In closing, as detailed above, based on my experience working with her, I can unreservedly recommend Maria ramirez to you for any intermediate or senior marketing position. If you would like further elaboration, feel free to call me at (555) 555-4293. Sincerely, Georgette Christenson

55 | P a g e English for Executive Administrative Assistant Previous employer : .........................................................................................................................(8) I am sure that she will become a valuable asset to your company. Prospective employer : Thank you very much for the information. I hope she is one that we are looking for Language Focus Here are several expressions that we can use to express condolence, gratitude and giving recommendation Expression of condolence • I am deeply saddened by the news of your loss. • Please accept our most heartfelt sympathies for your loss. • We share your grief in this time of bereavement with deepest sympathy and condolence • May my condolence bring you comfort and may my prayers ease the pain of this loss. Expression of gratitude • I personally wanted to say thank you for ... • I am sending this letter as thanks for ... • I appreciate your ... • I am grateful for ... • I would like to send my aprreciation for ... Expression of giving recommendation • It is my pleasure to strongly recommend ... • I am, (name), (position) and writing to recommend... • I am pleased to offer my personal recommendation of ... • This letter addresses some of my thoughts and perceptions about ...

56 | P a g e English for Executive Administrative Assistant Read the opening of these letters and write the type of letter. Opening Type of letter A On behalf of all the trustees and members of the World Memon Organization, I wish to acknowledge and appreciate your extensive endeavors towards the refugee crisis in Europe. B We want to thank you most sincerely for your participation and support at our “This Place Matters” event on Saturday, May 30. C It is with deep sorrow that we heard about the demise of Ms. Haiyan Qian. On behalf of UNODS, I extend our sincere condolences. D I am writing to offer my professional recommendation of Terry Hamilton for the role of customer service representative at Upton Solutions, Inc. E I am writing on behalf of the team at Sheffield Industries to express our condolences for the loss of your husband. Tyrone was more than just a valued member of our team. He was the heart and soul of this office. Whenever anyone needed something, whether it was with work or to talk through something personal, he was always there. F I am the Partner-In-Charge of Zephyr Industries and am writing to recommend Tracy Graduate. I have known Tracy Graduate through her work experience with our firm during the past summer when she served as an Auditor Intern in our New York office. Match the body and the opening of the letter in the previous task Body Opening 1 Your untiring efforts to assist our less fortunate brothers and sisters, fleeing death and destruction to seek asylum in Europe are commendable. You, along with your team have kept the MWO flag flying, having visited various refugee camps in France, Croatia, Macedonia, and, Greece. We have raised over US$ 50,000/ towards the refugee crisis thanks to your efforts. In addition to the U$$ 100,000/ pledged by the WMO itself towards this crisis. 2 With gratitude, we want you to know that your support is invaluable in the effort to preserve Nikola Tesla’s Wardenclyffe laboratory. The combined efforts of the community and the government will make this dream a reality. 3 Our thoughts and sympathy go out to all staff of the division, colleagues, friends, and first and foremost to Ms. Qian’s family. It is a very difficult and dark period and we would like to wish them strength to cope with the loss. We will remember Ms. Qian for her dedicated work for the United Nations and for the fruitful exchange she fostered throughout the years with our office. 4 I have known and worked with Terry for four years at Tomcon Telecommunication and during that time, I have continuously witnessed Terry’sexceptional teamwork and customer service skills. Terry was also invaluable to client meetings and solving customer problems.

57 | P a g e English for Executive Administrative Assistant 5 In the spirit of Tyrone, we want to assure you that we’ll always consider you and your children part of the Sheffield family. WhWhateverou need, we will help in any way we can. It’s the y least we can do. 6 Tracy became immediately involved in the annual audit of Zephyr Industries, conducting much of the historical accounting research required for the audit. In addition to gathering the financial information, Tracy was instrumental in the development of the final certification report. Tracy also participated in several other smaller audits, including her instrumental role in the quarterly audit of ABC Bank, where she developed several Excel macros to audit the inputs at the PC level. She later further developed these macros for use in future audits, which we have integrated into our Auditors Toolkit. Vocabulary Sad tone words Mourning (n) Great sadness is felt because someone has died Sombre (adj) Serious, sad, and without humor or entertainment Sorrow (adj) A feeling of great sadness Gloomy (adj) Unhappy and without hope Positive tone words Witty (adj) Using words in an amusing and intelligent way Sanguine (adj) (of someone or someone’s character) positive and hoping for good things Benevolent (adj) Kind and helpful Righteous (adj) Morally correct Ebullient (adj) Very energetic, positive, and happy Endearing (adj) Making someone like you

58 | P a g e English for Executive Administrative Assistant Write the body of the business letter by using the words provided. Example: (Recommendation/ Assertive) Michelle is responsible for maintaining the smooth operation of my office, which involves in-depth communication with customers, interpreting strategies for senior staff in my absence, and keeping me on task in a fast-paced, high-stress environment. She is assertive. She behaves confidently. (Condolence/ Sorrowful) I can’t imagine what you must be feeling right now. I just received sorrowful news of your husband’s death. We share grief in this time of bereavement with deepest sympathy and condolence. 1. (Gratitude/Ebullient, Endearing) ...................................................................................................................................................................... ...................................................................................................................................................................... .................................................................................................................................................................. 2. (Condolence/Sorrow, Gloomy) ...................................................................................................................................................................... ...................................................................................................................................................................... ................................................................................................................................................................... 3. (Recommendation/Righteous, Benevolent) ...................................................................................................................................................................... ...................................................................................................................................................................... ................................................................................................................................................................. 4. (Gratitude/Witty, Sanguine) ...................................................................................................................................................................... ...................................................................................................................................................................... ................................................................................................................................................................. 5. (Condolence/Sombre, Mourning) ...................................................................................................................................................................... ...................................................................................................................................................................... ..................................................................................................................................................................

59 | P a g e English for Executive Administrative Assistant Read the resignation letter below and reply by completing a letter of appreciation. Dear Mrs. Evans Please accept this as my formal resignation from Nemow Company. My last day will be on 7th January, two weeks from today. I am grateful for all of your support during my time here and deeply appreciate all of the valuable experiences I have gained. It has been a sincere pleasure working with you and the team. Please let me know how I can help during this transition and make it as smooth as possible. I wish you all the best. Best wishes and thank you for everything. Dear Blake (1).......................................................................................................................... (expressing appreciation). I enjoyed having you on the team to brainstorm unique and innovative marketing campaign ideas. Thank you for providing us with your (2)...................................................................................................( mentioning positive traits) that brought in strong results. Good luck with your future endevors. I have no doubts that you will use the same impressive amount of determination and talent toward the next opportunity you pursue. Since we’re both connected on social media, (3)...................................................................................................... (inviting to stay in touch). (4) .................................................................................... (stating goodwill and restatement of aprreciation). Sincerely, Tania Evans Writing Bussines Letter D. Writing

60 | P a g e English for Executive Administrative Assistant Read this leave letter due to the death of a family member. Then, reply by writing a letter of condolence. May 6, 2021 Ambiance Solution Pvt, Ltd Kentucky Dear Mr. Pat, I am sad to bring to your attention to the death of my grandmother last night. I’ll have to join the rest of the family members for the burial. Since I won’t make it to the office today, I’ve decided to email this letter. Please grant me 3 days leave from today 6 May to 8th May. I’ll report back to the office on 9th to clear any pending work. Thank you Sincerely, Arnold Jefferson

61 | P a g e English for Executive Administrative Assistant ________________ ________________ ________________ _________________ _________________ _________________ _________________ __________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _____________________________________________________________________________ _______________ _______________

62 | P a g e English for Executive Administrative Assistant

63 | P a g e English for Executive Administrative Assistant Read the paragraphs and answer the questions below 1. Which paragraph defines a good paragraph? State the reasons. 2. Which paragraph has good coherence? State the reasons. Let Me Bring You Up to Speed UNIT4 Objectives: Writing a concise summary and a wellstructured report of a company’s performance. Getting Started Myntra has launched many innovative techniques to capture Indian fashion market. It includes TV commercials, discount coupons, 30 day return, cash back facility etc. Moreover, its products are 100% original and authentic. Product purchased from Myntra is very easy and less time consuming process. To sum up, Myntra uses various ways to attract more customers to come. Myntra has launched many innovative techniques to capture Indian fashion market. Its location is in the middle of the city. Traffic jam happens quite a lot. The store is big and clean. They also have proffesional staffs to handle customers. I bought my recent T shirt there, and it is one of a kind T shirt. It seems that they employ a fashion stylist as an advisor so that they know the trend among the customers. 1 2

64 | P a g e English for Executive Administrative Assistant Read the paragraph and answer the questions. Coca-Cola's success can be approached from two major dimensions. Firstly, the internal corporate communication and the external, that is marketing, employees, and customer approach. Internal communication is oriented to company objectives which include the implementation of the set goals and the creation of a strong brand. The goals have to be shared by the entire workers to align the employees’ synergy since they are depended upon to actualize the goals in all the departments such as marketing, technology, finance, production, and transport among others in the company. The second business communication in this company involved customers, investors, and the immediate community as well as the wider society. Here, the company employs messages and attractive images to communicate with its stakeholders. External activities such as marketing facilitate the bond between the employees and customers as well as building internal unity. Thus, business communication aims at building the link between internal and external communication to earn the company's commercial success. 1. What is the topic sentence of this paragraph? ................................................................................................................................................................. 2. How many supporting details does it have? What are they? .................................................................................................................................................................. 3. What is the conclusion? ............................................................................................................................................................. Identifying parts of paragraph organization A. Reading

65 | P a g e English for Executive Administrative Assistant Read each pair of sentences. Circle (o) the topic sentence that is more effective. 1. a. Incorporation offers several advantages to businesses and their owners. b. Incorporation enables a business to obtain professional managers with centralized authority and responsibility therefore, the business can be run more efficiently. 2. a. The combination of digitalization and connectivity is another important megatrend for the BMW Group. b. BMW Group founded the Catena_ Xautomotive network, together with other manufacturers. 3. a. Sony, is still a traditional Japanese company in many ways. b. Sony operates under where management especially the general president, gave the general direction. 4. a. A variety of different factors can influence organizations and their performances. b. Managing operations will help sustain a positive perception of brand reputation. Language Focus Topic Sentence It introduces the topic. It also contains an idea or opinion about the topic. This idea is called a controlling idea. Example: The company has several strategies to attract consumers. Topic sentence must not be a simple fact or detail. Instead, it must contain a specific idea. In addition, it must not be too general, or it will be unclear. Example: Customers then sell our products to consumers at a rate of 1.9 billion servings a day. (fact, ot topic sentence) The changing strategy done by the company is bad. (idea too general for a topic sentence) Supporting Details Supporting details should develop the topic based on the controlling idea. They should clearly relate to each other. Conclusion It restates the topic sentence in different words. Example: In order to get more customers, the company applies some techniques in selling their products.

66 | P a g e English for Executive Administrative Assistant Read a paragraph taken from a business report and answer the questions. On 2nd June 2015, a serious accident occurred within Alton Towers that is likely to influence their short and long-term performance (BBC, 2016). Two trains on one of their most recent releases, the Smiler rollercoaster, collided with each other and caused serious injury to five passengers. This is considered the largest incident to have ever occurred at Alton Towers, and situations like this have historically caused many issues for an organization (BBC, 2016a). Although Alton Towers paid compensation and reparations to the injured passengers, the stigma associated with the crash still surrounds the organization, which is likely going to amplify the pressure on them to sustain a positive brand reputation and organizational performance (Spillett, 2016). 1. What is the topic of the paragraph? ............................................................................................................................................................. 2. What happened to the company after the incident? ............................................................................................................................................................ 3. How does the company solve the problem? ............................................................................................................................................................. 4. Who are the authors mentioned in the paragraph? ........................................................................................................................................................ Presenting a business report B. Speaking

67 | P a g e English for Executive Administrative Assistant Vocabulary SIGNPOST IN PRESENTATION Introduction • Good morning/afternoon/evening. On behalf of (company, department, etc), I’d like to welcome you. My name is (name) and I am (position) • I am going to give you an overview of..../ The focus of today’s presentation is ... • The presentation today is divided into three parts. First, I’ll ....., Following that I’ll ...., Finally, I’ll ..... • Please don’t hesitate to interupt me if you have any questions. In the middle of presentation • I’d like to start/begin by .... • Well, we’ve looked at .....Now, I’d like to discuss ... • Having discussed ....I’d like to move on to .... • Now, let’s move on to point number 3, where we will be discussing ... • I’d like to expand on ... • I’d like to elaborate on ... • Let’s consider this in more detail Conclusion • Finally, let’s summarize some of the main points. • To conclude, I’d like to summarize. • In summary, ... • Summarizing what we talked about ... • Does anyone have any questions or comment before we conclude today? • If you’d like me to elaborate or clarify anything we covered today, please ask.

68 | P a g e English for Executive Administrative Assistant Before doing a presentation, we have to create slides of the material presented. Here are examples of the slides. 1 Creating slides of presentation

69 | P a g e English for Executive Administrative Assistant Now create the slides from a business report Of Alton Towers below. INTRODUCTION A variety of different factors can influence an organization's reputation and performance, including negative publicity, poor product quality, or substandard service delivery. Therefore, it is imperative for an organization to effectively manage all of its operations to sustain quality and ethical practices, which will help sustain a positive perception of a brand's reputation and maintain its operational performance.

70 | P a g e English for Executive Administrative Assistant Background Alton Towers resort comprises a theme park, water park, and hotel complex, which is based in Staffordshire, UK. The theme park was first opened in 1980 and has steadily expanded its product and service offerings to become one of the largest and most successful theme parks across the UK. Furthermore, the park has had many different owners and is now operated by Merlin Entertainments, through a lease provided by Prestbury (Alton Towers, 2017). Exceptional quality standards and a fun experience have helped Alton Towers grow and improve its organizational performance, with the park achieving year-on-year visitation rates and growth in its financial success (Varney, 2016). Findings The market-related performance measures for Alton Towers may be less serious, as the resort is still considered one of the largest and most successful in the UK (Hilpern, 2016). Although there will be some form of negative impact on their market share and performance, the nature of the incident is likely to cause impacts on other organizations. This is because consumers may start to question the security of all rollercoaster rides throughout the UK, making it difficult for the other theme parks to take advantage of the accident and acquire a substantial amount of market share from Alton Towers (Smith & Bolton, 2002).

71 | P a g e English for Executive Administrative Assistant Conclusion In conclusion, Alton Towers have felt serious repercussions on its financial performance and brand image since the Smiler accident and must introduce several strategies that aim to rebuild consumer trust and loyalty. It will be challenging to overcome these effects in their short-term performance, but the organization can aim to rebuild its performance through 2018 and onwards. Read the business report of Arnott’s Company. Create the slides by summarizing the report and presenting it in front of the class. 2 Presenting a business report Introduction Arnott’s was strated as a small bakery in 1865 in Newcastle, Australia and has, with time, grown to become one of the largest food comapnies in Asia- Pasific region. The company manufactures a wide range of food products including snacks such as biscuits, pies, and bread among others. In April 2016; Arnott’s infamously changed the designing and packaging of some of the Shapes product lines prompting a backlash for the customers. Evidently, they did not fancy the ‘new and improved’ flavor that Arnott’s had introduced. The Shapes customer base shrank significantly as the company strayed form its objective of selling 74 million boxes of Shapes by 15 million units on the half-year mark.

72 | P a g e English for Executive Administrative Assistant Operational planning and control The key finding is that Arnott’s decision to introduce a new product line was clearly influenced by the cost-saving opportunity the new flavor would have provided. It is evident that the decision was not informed by the changes in customer tastes and preferences. The new assembly line, however, would have saved the company up to 20% of the manufacturing costs. Baking the flavors into the biscuits as opposed to onto the biscuits its cheaper. To optimize its profitability. Arnott’s had to adopt a costcutting manufacturing exercise. It, therefore, decided to introduce a new assembly line, as opposed to doing a brand extension with the new flavors which made more sense since the customers were already in love with the existent brands. Operational issue Arnott’s introduces the newly designed Shapes which failed to meet the customer’s expectations. The customers had grown accustomed to high-quality biscuits that are full of flavor. The old flavors, including the Pizza, Cheddar, Barbeque and savoury are legendary and are liked just the way they are. Consumers liked how the Shapes flavors are coated onto the biscuits in the form of large seasoning sprinkles. The ‘new and improved’ brands introduced changed not only the tastes but also texture. The new Shapes flavors are now baked into the biscuits as opposed to onto them. The reasoning by the quality management unit is that baking the flavors into the biscuits will get the flavors to stick onto the biscuits. The management states that it had recieved numerous complaints from the customers that they would have liked more flavors on their biscuits. Innovating a methodology and technology to bake the flavors into the biscuits, thus, seemed a plausible move. Arnott’s also made the seasoning sprinkles smaller so that they can stick on the biscuits better.

73 | P a g e English for Executive Administrative Assistant Conclusion Overall, it is evident that the product change gaffe that took place in April was induced by the failure of the management to deal with two key operational issues. First, Arnott’s failed to institute the correct procedures and processes in conducting market analysis. Consequently, it failed miserable in determining the consumer tastes and preference leading it to design and package products that were not fancied by Shapes customers. Since the company maintains that extensive research studies were conducted before the changing Shapes’ taste and texture, the blame can only be heaped on how the researches were conducted to arrive at a totally irrelevant recommendation. Secondly, its operational planning and control technique were also faulty. First, it manufactured large batches of the new an improved products eventhough a proper testing in the market had not been conducted thus incurring huge manufacturing expenses. Secondly, it also completely misidentified its test subjects, utilizing a rather biased focus group instead of simply testing the product in the real market by placing it on the shelves.

74 | P a g e English for Executive Administrative Assistant List what you find in the videos Video 1 1. What is the name of the company? ----------------------------------------------------------------- 2. What is the problem in the company? ----------------------------------------------------------------- Video 2 3. What is the name of the company? --------------------------------------------------------------- 4. When did the company establish? ---------------------------------------------------------------- Video 3 5. What are the problems the company faced in the video? ------------------------------------------------------------------ 6. What are the solutions suggested by the people in the video? ----------------------------------------------------------------- Note-taking details and general information of a report C. Viewing 1 Fill the table based on the video you watch.

75 | P a g e English for Executive Administrative Assistant In a business report, there are some recommendations that should be made by the writer. Here are some of the expressions we can use to write recommendations in the business report. Here are the structures of the business report Title page It should clearly set what the report is about. You have to include your name and the date of the report Summary/ background It consists of a summary of its key points Try to include • Brief description of what the report is about • How the report was completed (e.g data collection methods) • The main finding from the research • Key conclusions and recommendation Introduction Use it to set out the brief you received when you were asked to compile the report. This will frame the rest of the report properly by providing • Background information • Purpose of the report • Its scope Methods and findings If you are conducting original research, including a section about your methods. This may be as simple as setting out the sources you are using and why you chose them. But it could also include how you have collected and analyzed the data used to draw your conclusions Conclusions and Recommendations The last main section of your report will cover conclusions and recommendations. The conclusion section should summarize what you have learned from the report. If you have been asked to do so, you should also recommend potential courses of action based on your conclusions. Expressions of Recommendation I (also) suggest that (in future we provide) … I (also) think it would be a good idea to… I (strongly) recommend that we (choose/ look into the possibility of) … I feel that it is important that we should... I suggest we (contact them to negotiate an agreement). It is (therefore) (strongly) recommended that (we consult…) Language Focus

76 | P a g e English for Executive Administrative Assistant Exercise 1. Label the generic structure of the business report below Introduction finding recommendation conclusion background Eco-Homes Project initiative Submitted on December 21st, 2022 By Dr. Larry Marshall, CEO of EcoVision Project, Empire Construction and Infrastructure Group ……………………………….. A detailed plan, proposition, execution schedule, and analysis of the project idea of an eco-friendly settlement put forth by Dr. Jason Smith, New Project Department, Empire Construction and Infrastructure Group (mother Company). The analysis time and reporting is one month. The project implementation time is 17 months. The assumption is the time frame and execution is framed, taking into consideration the seasonal elements of climate and the turnover ratios, experienced in the previous financial year. ……………………………………….. The Eco-Homes Project Initiative is an underway project which has been conceived by the Empire Group. the basic ideology of the initiative is eco-friendly living. The Empire group intends to build a mega residential complex that is spread over 35 acres of land, and houses around 150 households, which are self-sufficient in several ways. The complex thrives on the basis of an inbuilt agricultural center, animal husbandry center, building gardens, fuel cell and bio-gas-propane generators of electricity, and massive solar panels which provide heat to the homes and also electricity. The complex will span over a 25-acre premise and will consist of 3 core residential centers, 15 solar panel-driven greenhouses, 2 orchards, 5 gardens, 3 pastures, and 3 animal husbandry centers cum dairies and a staff of 33 people …………………….. Some points and details that can be found in the meeting of project engineers, company architects, cost accountants, and the CFA’s go as follow 1. The project will bring substantial revenue if all 150 houses are sold off at a price of the amount per household. The project will be a highly big commercial success as it is not just situated in the city, but once the customer buys the housing facility his usual bills which include, electricity

77 | P a g e English for Executive Administrative Assistant and water bill will be cut down to half. The only con that is foreseen is that the sale value is huge 2. There are 5 phases of the project, namely, the basic foundation phase, housing complex 1 phase, followed by 2 and 3, with the last phase being the development of all the support and infrastructure facility. It is estimated that every phase would go on for 3 months plus a backup of 2 months has been provided. 3. The sales for real estate would begin with the completion of housing complex 1 followed by complex 2 and 3. By the end of complex 3, the real estate market rates would have increased by 7.8%. this price escalation however is not included in any of the calculations. 4. The cost sheets showing cost projections for the project have been attached 5. A 5-year maintenance, free of cost has been provided for the complex. An operation cost of about $500 per 2 months is to be paid by every household to keep the operations going. …………………….. The project team recommends that this project should be taken up and executed as fast as possible as the real estate market and eco-friendly products have been consistently showing positive rises in the past 5 years. ……………………….. In order to reduce the operational cost of $500 every two months, which is incurred by the residents, the project team recommends more research and development. It is a selling point that can be put forth to boost sales. Exercise 2 Give the recommendation on the problem below using the expression of the recommendation above. 1. In 2020, three former executives of Wirecard were accused of defrauding creditors out of €3.2 billion by falsifying financial statements to make the business appear more profitable. Following the scandal, the once successful fintech company had no choice but to file for insolvency. ------------------------------------------------------------------------------------------------------------------------------- 2. In 2020, a $3 billion fine was imposed on financial services company Wells Fargo as punishment for fraudulent sales practices. Between 2002 and 2016, unrealistic sales goals led Wells Fargo employees to open millions of fraudulent accounts by forging clients’ signatures. ------------------------------------------------------------------------------------------------------------------------------

78 | P a g e English for Executive Administrative Assistant 3. In 2022, Carlos Camacho was charged with embezzling over $2 million from A&A Investments, a company that owns commercial real estate. The fraudster was a manager at the company and used his position to take out loans and divert rental income from commercial properties owned by A&A Investments. ------------------------------------------------------------------------------------------------------------------------------- 4. In 2019, three former JPMorgan traders were found guilty of spoofing, a technique to raise or decrease the price of precious metals by placing and then quickly canceling orders. In September 2020, JPMorgan agreed to pay $920 million to settle charges that it engaged in market manipulation. ------------------------------------------------------------------------------------------------------------------------------- Linkers or connectors To state additional comments or ideas Additionally Also Moreover Similarly To state alternatives Whereas In comparison Instead Otherwise To state the cause/reason As a result of Because To introduce example For instance Namely Such as To state the summary or conclusion In conclusion Therefore To conclude hence Vocabulary

79 | P a g e English for Executive Administrative Assistant Exercise Complete the sentence using linkers and connectors provided in each number of questions. Example: Hence, it is essential for us to have a reflection on how far the company has upgraded. 1. Additionally The company has sent an investigator to investigate the problem, --------------------------------------- 2. As a result of ---------------------------------------------------------- to finish problem the of fraud in the finance department. 3. To conclude --------------------------------------------------------------the finding will be a good way to help the company improve sales. 4. For instance It is good for the company to make an independent investigation for the downturn, ---------------------- 5. Otherwise It is a good idea to provide good service, --------------------------------------------------------------------- You have already known about business report writing. Now please pay attention to the business report below and try to write the conclusion and recommendation based on what you have already learned in this unit Report on Staff Turnover in Zest Health Benefits Ltd. Submitted 8th December 2021 By Louise Crompton, John Smith, Joe Bloggs, Amy Waterhouse, Ian Duncan, and Paul Hinstock Background 1 Write the conclusion and the recommendation of the business letter below Business Report writing D. Writing

80 | P a g e English for Executive Administrative Assistant Zest Health Benefits Ltd has been a limited company for over two decades, formed in January 2000. It employs 300 members of staff, with most of the employees tasked with processing and researching health products to communicate with a large audience of consumers. Despite operating in a region with substantial unemployment, the annual turnover has been between 50 to 55% within the last five years Introduction The HR manager requests this report to analyze the high staff turnover of employees at Zest Health Benefits Ltd. The research and data in this report have been gathered by human resources over six months. The team of six analyzed working conditions and administration records and also interviewed staff. In this report, the researchers make recommendations to reduce the high turnover of staff working at Zest Health Benefits Ltd. Finding The most prominent issue to arise when interviewing staff is dehydration in an air-conditioned office. The interviews also found that mothers are having trouble with childcare because they don’t receive any childcare support from Zest Health Benefits Ltd. Male and female staff expressed their concerns about having to take time off for their families. Conclusions --------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------- Recommendation --------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------- MoA company is a trading company. It has many branches in some cities in Indonesia. It has been established since 2003. It has a very reliable product to sell. Lately, it has been reported that there is a decline in sales in some cities. The HR manager asked three staff to do the investigation. There are some data gotten by the staff. The first one is some of the customers felt that there are differences between the product sold in one city and another. They felt that the product in a particular city has somehow lower qualities than the product sold in other cities. 2 Now, in pair, try to write business report based on the problem stated.

81 | P a g e English for Executive Administrative Assistant The second finding is about customer service. 50% of the customer found that when they complained about their problem to customer service, they will be asked to wait for more than a week. When they returned to ask about the follow-up action, they still have no answers. It made the customer a bit disappointed in customer care. With your partner, try to write a complete business report based on the problem stated in the box -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------

82 | P a g e English for Executive Administrative Assistant

83 | Page English for Executive Administrative Assistant We are going to discuss the importance of presenting a company’s information. Before we go further, discuss these questions with your friends: 1. Why is it important for a salesperson to be able to present a company’s information effectively? 2. How does presenting a company’s information clearly and concisely impact the likelihood of convincing potential clients to do business with the company? 3. In what ways can a salesperson improve their ability to present a company’s information effectively? 5. How does the quality of a company’s products and services impact the salesperson’s ability to present the information effectively? UNIT Hope they pique your interest! 5 Objectives: Demonstrating public relations skills effectively and efficiently. Getting Started

84 | Page English for Executive Administrative Assistant Introduction: Company profile: Specialty: Products: Services: Team: Conclusion: Listening to a presentation model of company’s information. A. Listening 1 Listen to the audio of a model of how to present a company’s general information and fill in the blank on the words bubble below. Then, break down the model into its individual parts, so that you can understand each component. “Hello, I am a ……………….. of Umbrella Company. Our company was founded in 2000 and is ……………….. in Surabaya City. We ……………….. in providing highquality products and services to our customers. Some of our most popular products include ……………….., ……………….., and ………………... Our services include ……………….., ……………….., and ………………... We have a team of ……………….. professionals who are ……………….. to providing exceptional service to our clients. Thank you for ……………….. our company for your business needs.” 2 Break down the model into its individual parts:

85 | Page English for Executive Administrative Assistant When delivering a presentation to prospective customers, it is important to include the following elements: 1. Introduction: ● "Our company, Nexonia Inc., was founded in 2010 and specializes in providing innovative technology solutions. Our headquarters is located in Tanjungpura City, but we also have offices in Jakarta, Surabaya, and Jayapura." ● "Our company, DEF Corp, is a wellestablished player in the industry, with a reputation for delivering high-quality products and services." ● "I’d like to take a moment to introduce our organization, Recovery Brands Inc., we are a growing company that specializes in providing digital marketing services." 2. Mission and Vision: ● "Our company’s vision at Citrix Inc. is to become the leading provider of sustainable energy solutions in the industry. Our mission is to empower businesses with innovative technology solutions that drive growth and efficiency." ● "Deliveree Corp’s vision is to be the premier provider of logistics and supply chain management services, globally." ● "At 3Marketeers Inc, our mission is to help businesses thrive in the digital age by providing expert digital marketing services." Language Focus

86 | Page English for Executive Administrative Assistant 3. Products/Services: There are several ways to introduce a company’s products. Some of them are: ● "We have developed a number of successful products, including our flagship project management tool, ‘Project Pro’." ● "Our newest product is a cloud-based customer relationship management system, ‘CRM Plus’." ● "All of our products are designed with the user in mind and are easy to use and customize." To introduce your services, you can use language expressions such as: ● "We offer a wide range of services, including web development, app development, and data analytics." ● "Our team has expertise in various programming languages such as Java, Python, and C#." ● "We also provide consulting services to help our clients optimize their business processes and improve their workflow." 4. Team: ● "I’d like to take a moment to introduce our leadership team. Our CEO, John Smith, has been with the company for over 10 years and has a wealth of experience in the industry." ● "Our team is composed of experienced professionals who are dedicated to delivering high-quality products and services. Our CTO, Jane Doe, has over 20 years of experience in the field of technology and has led the development of several successful products." ● "We have a strong team of experts in various fields, such as marketing, sales, and operations. Our Director of Sales, Michael Johnson, has a proven track record of success in the industry and has helped to drive significant growth for the company." 5. Conclusion: ● "We hope that you have a better understanding of our company and the products and services we offer. Thank you for your time and consideration." ● "Deliveree Corp’s reputation for delivering high-quality logistics and supply chain management services is well-known in the industry, and we are committed to continuing to provide the best services to our clients." ● "We have enjoyed the opportunity to present Truvelop Inc. to you today and the consulting services we provide that help businesses optimize their operations."

87 | Page English for Executive Administrative Assistant Language Expressions I M/V PS T C PQR Inc’s vision is to empower organizations with tailored software solutions that drive efficiency and productivity. In summary, ABC Ltd is a well-established player in the renewable energy industry with a commitment to making a positive impact on the environment "Our team is made up of professionals with diverse backgrounds and skills, such as finance, engineering, and design. Our CFO, David Brown, has over 10 years of experience in the field of finance and has helped to guide the company through several rounds of funding." At ABC Ltd, we strive to make a positive impact on the environment by providing affordable and accessible renewable energy solutions. "I am happy to introduce our company, PQR Inc, we are a software development firm that specializes in creating customized solutions for our clients." "We pride ourselves on our extensive selection of high-quality products and services." We have a group of highly skilled professionals who are passionate about what they do and are committed to excellence. "We are constantly updating and expanding our product and service offerings to better serve our customers." "I would like to take this opportunity to introduce our company, STU Co, we are a manufacturer of high-quality industrial equipment." Put a tick in the appropriate category for each language expression on the left. (I : Introduction, M/V: Mission or Vision, PS: Product/Services, T: Team, C: Conclusion)

88 | Page English for Executive Administrative Assistant Here are some vocabularies often used in the public relations industry. Study them and practice with the next activity. backlink A link to your website hosted by a different website domain. boilerplate A section at the end of a press release before the media contact information gives a brief description of the company. byline The byline is the name printed below the title of an article. It gives credit to the author and often includes the date it was published. earned media Media coverage is generated due to relationship building, story pitching, and media relations, as opposed to paid advertising or media. engagement The total number of interactions with a piece of content or communication. Types of interactions include likes, comments, shares, views, etc. EOD An acronym meaning “end of day” that is sometimes used when communicating with journalists (ex: EOD – Central Time) exclusive Sending only ONE media outlet information, samples, or stats so they have the opportunity to publish a story first. impressions The number of persons that have potentially viewed a communication piece. influencers Bloggers, journalists, and companies who are thought-leaders in their industry. These are the people your customers trust and go to for information. media relations Mutually beneficial relationships between PR professionals and the media. owned media Any content you or your agency creates (i.e., website, blog, video, or social messaging). pitch A highly targeted message that is crafted and sent to a journalist to gauge their interest in your client; this can include photos, videos, and ends with a call-to-action. press release A news announcement usually put out by a representative of a company, organization, or individual. reach The number of persons who viewed a piece of communication. reputation management The PR practice of monitoring, correcting, and enhancing the perception of a brand, individual, organization, or business in the public’s opinion. Vocabulary Vocabularies used for PR industry

89 | Page English for Executive Administrative Assistant Here are some passages related to the public relations industry. Fill in the blank with the correct vocabulary word! The company recently launched a new marketing campaign, and they are working closely with a wellknown __________. He has agreed to promote the company’s products in exchange for an __________ interview. The company is also using press releases to spread the word about the new campaign, and they have a standard __________ for press releases that includes contact information and company background. In order to increase their website’s __________, the company is making sure to include a link back to their site in every press release. The __________ of the press releases will be written by the company’s CEO. The public relations team at the company is responsible for managing the company’s __________ and ensuring that the company has a positive image in the eyes of the public. They are also responsible for maintaining strong __________ with the media and issuing __________ when there is news to share. At the end of each day, the team members have an __________ meeting to discuss the day’s events and plan for the next day. One of the key goals of the PR team is to increase __________ with the company’s target audience through various marketing campaigns and social media initiatives. The public relations team is working on a new marketing campaign, and their goal is to make a positive __________ on the target audience. They are using a combination of ____________________ and ____________________ to reach as many people as possible. The team has created a strong __________, or proposal, to present to potential media partners to gain coverage for the campaign. The ultimate goal is to increase the campaign's __________ and reach as many people as possible.

90 | Page English for Executive Administrative Assistant Company’s Profile 2 Company Name: BizTech Solutions Industry: Information Technology Products/Services: BizTech Solutions is a full-service IT consulting firm. They provide a wide range of services including network design and implementation, software development, cybersecurity, and cloud computing. They work with businesses of all sizes, from small startups to large corporations, to help them improve their IT infrastructure and stay competitive in today's digital landscape. BizTech Solutions is known for their expert team of consultants and their ability to deliver innovative solutions. Company’s Profile 3 Company Name: Green Earth Organic Foods Industry: Food and Beverage Products/Services: Green Earth Organic Foods is a leading provider of organic fruits, vegetables, and other grocery products. They work directly with farmers and other suppliers to source the freshest and highest quality organic produce. They also offer a wide range of organic meat, dairy, and other specialty products. Green Earth Organic Foods is committed to promoting sustainable and environmentally-friendly farming practices. Using certain language expressions to present company’s information. B. Speaking 1 After you understand the individual parts of presenting a company’s presentation, you will practice to present a scenario. You are a salesperson for a company, and practice introducing your company by choosing one of the company’s profiles provided below. Write your notes in the provided space if necessary. After your presentation, your friends and your teacher will give feedback to you. Company’s Profile 1 Company Name: Acme Inc. Industry: Manufacturing Products/Services: Acme Inc. is a leading manufacturer of industrial machinery and equipment. They specialize in the production of heavy-duty equipment for use in construction, mining, and agriculture. They offer a wide range of products including excavators, bulldozers, cranes, and more. Acme Inc. is known for their high-quality products and exceptional customer service.

91 | Page English for Executive Administrative Assistant Write your presentation’s transcript below: ………………………………………………………………………………………………………………………………………………. .……………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. .……………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. . 2 Now practice presenting a company’s information independently. You can create your own presentation for a real or fictional company. Your teacher can provide support and feedback after your presentation.

92 | Page English for Executive Administrative Assistant Institutional information in mass media, such as press releases, company announcements, and financial reports, is a critical aspect of the business world. It provides valuable insight into the strategies and performance of companies and organizations, as well as industry trends and competitor activity. Reading a text on how institutional information in mass media can be used to make informed business decisions. C . Reading The text below is a case study provided on how institutional information in mass media can be used as an important element in making informed business decisions. Read the text and answer the questions following it. McDonald's is a global brand with over 36,000 locations in more than 100 countries. The company is known for its quick service and affordable prices, which have made it one of the most popular fast-food chains in the world. However, between 2015 to 2016, McDonald's has faced increased competition from other fast-food chains and healthier food options. In response to this, McDonald's has focused on using institutional information in mass media to inform its business decisions. McDonald's uses institutional information in mass media to make informed decisions about its menu and marketing. For example, the company regularly monitors consumer trends and preferences in order to determine which menu items are most popular and which are not. This information is used to make decisions about which menu items to keep, which to eliminate, and which to introduce. In addition, McDonald's also uses institutional information in mass media to inform its marketing strategy. For example, the company regularly monitors consumer sentiment about the brand in order to determine which marketing messages are resonating with consumers and which are not. This information is used to make decisions about which marketing messages to use and which to avoid. McDonald's use of institutional information in mass media has been successful in informing its business decisions. For example, in 2015, the company introduced a new, healthier menu option called the “McWrap” in response to consumer demand for healthier food options. The McWrap quickly became one of the company's most popular menu items and helped to increase sales. In addition, McDonald's use of institutional information in mass media has also helped to improve its marketing strategy. For example, in 2016, the company launched a new marketing campaign that focused on the quality of its food. This campaign was well-received by consumers and helped to improve the company's overall brand image. References: “McDonald's Introduces McWrap.” McDonald's Corporation, 2015. “McDonald's New Marketing Campaign Focuses on Quality.” AdAge, 2016. “McDonald's: Company Overview.” Hoovers, 2019.

93 | Page English for Executive Administrative Assistant 1. How many locations does McDonald’s have globally? 2. Why did McDonald’s focus on using institutional information in mass media? 3. What is one example of how McDonald’s uses institutional information in mass media to inform its menu decisions? 4. What new menu option did McDonald’s introduce in 2015 in response to consumer demand for healthier food options? 5. How did McDonald’s use of institutional information in mass media help to improve its marketing strategy? 1 Based on the text, answer the questions below. 2 Provided below is a full text about institutional information in a mass media and a sample of analysis. Identify the parts by matching the text (by drawing a line) with the name of the components on the right. Discuss with the class once you are finished. McDonald's to phase out plastic straws in UK and Ireland McDonald's has joined the fight against plastic pollution by switching to paper straws at its restaurants in the United Kingdom and Ireland. The change, which will begin to take effect in September, follows trials of paper straws at select locations. The US fast food chain said a majority of its customers supported the move away from plastic. "Reflecting the broader public debate, our customers told us they wanted to see a move on straws but to do so without compromising their overall experience when visiting our restaurants," said Paul Pomroy, CEO of McDonald's UK and Ireland. McDonald's (MCD) uses 1.8 million straws each day at its 1,361 restaurants in the United Kingdom and Ireland. The company said the changeover would be complete in 2019. Plastic straws are the sixth most common type of litter globally, according to Litterati, an app that identifies and maps trash. Only 1% are recycled, largely because they are made of a mixture of polypropylene and polystyrene.