94 | Page English for Executive Administrative Assistant Example of analysis institutional information in a mass media. As reported in CNN Business, McDonald’s plan to phase out plastic straws in all UK and Ireland restaurants. The purpose of this analysis is to report McDonald’s decision to phase out the use of plastic straws in all of its U.K. and Ireland locations The target audience of for this report is general public and environmentally-conscious consumers The article discusses McDonald’s decision to phase out the use of plastic straws in all of its U.K. and Ireland locations by the end of 2019, and replace them with paper straws. The article also discusses the impact of this decision on the environment and the growing trend of companies moving away from singleuse plastics. "McDonald’s to phase out plastic straws in all UK and Ireland restaurants," CNN Business, June 15, 2018, https://www.cnn.com/2018/06/15/business/mcdonaldsplastic-straws-uk-ireland/index.html According to the UK government, 1 million birds and more than 100,000 sea mammals die every year from eating or getting tangled in plastic waste. And research shows there will be more plastic than fish by weight in the world's oceans by 2050. UK Environment Secretary Michael Gove called on other companies to follow the example of McDonald's. "McDonald's has made a significant investment in UK manufacturing to produce an alternative to plastic, showing British businesses are taking a global lead," he said in a statement. Several large UK restaurant chains such as Pizza Express and Wagamama have already stopped using plastic straws. And a group of more than 40 companies including Coca-Cola (KO), Nestle (NSRGF), Unilever (UL) and Procter & Gamble (PG) pledged earlier this year to slash the amount of plastic they use and throw away in the United Kingdom. The flurry of commitments comes as efforts to eliminate single-use plastic intensify. The European Union moved last month to ban 10 items -- including plastic cutlery, straws and cotton swabs -- by 2030 in a bid to clean up the oceans. But it could take years to come into effect. In April, British Prime Minister Theresa May announced the United Kingdom would look to ban plasticstemmed cotton swabs, stirrers and straws. She urged Commonwealth countries to commit to the fight against plastic waste at a meeting in London. McDonald's said that plastic straws would still be available "for those that require it," but they will be kept behind the counter. Some manufacturers have previously argued against the removal of plastic straws because they are needed by some people with disabilities, children and the elderly. -- Laura Smith-Spark and Jacopo Prisco contributed to this report. https://www.cnn.com/2018/06/15/business/mcdonalds-plastic-straws-uk-ireland/index.html Content Purpose Source Audience References
95 | Page English for Executive Administrative Assistant Definitions Name of components Who is providing the information … A. references Why the information is being provided … B. audience Who the information is intended for … C. purpose What the information is about … D. source Where the information is taken from … E. content Text 1 Parts of text Name of components This report is intended for the general public and immigration advocates. The goal of this analysis is to report the recent immigration policies and the impact on families and communities As reported in CNN, there is a devastating impact of immigration policies on families and communities. "The devastating impact of immigration policies on families and communities," CNN, May 15, 2020, https://www.cnn.com/2020/05/15/us/immigration-policy-familiescommunities-impact/index.html The article discusses the recent immigration policies implemented by the current administration, including the separation of families and the increased number of deportations. The article also highlights the human impact of these policies, including the emotional and financial 3 Now, match the definitions provided on the left with the components of analysis of an institutional information in a mass media. Write only the letter in the blank space. 4 Below are provided several examples of analysis of an institutional information in a mass media arranged in jumbled order. Analyze the parts by writing the name of components on the provided space.
96 | Page English for Executive Administrative Assistant toll on families and communities. The article also features interviews with immigration advocates and families affected by the policies. Text 2 Parts of text Name of components The article discusses the current state of the U.S. economy and the impact of the COVID-19 pandemic. The article includes data on the current unemployment rate and the industries most affected by the pandemic. The article also features interviews with economists who discuss their predictions for the future of the economy and the potential for recovery. A recent study conducted by NBC News shows the state of the U.S. economy in the wake of the Covid-19 pandemic. "The State of the U.S. Economy in the Wake of the COVID-19," NBC News, July 7, 2020, https://www.nbcnews.com/business/economy/state-u-s-economywake-covid-19-pandemic-n1229121 The target audience for this analysis is the general public and investors. The objective of this analysis is to report the current state of the U.S. economy and the impact of the COVID-19 pandemic Text 3 Parts of text Name of components The aim of this analysis is to report the growing concern over the rise in cyberattacks on healthcare organizations during the COVID-19 pandemic According to a statement released by The New York Times, cyberattacks on healthcare organizations increase during COVID-19 pandemic. The article discusses the increase in cyberattacks on healthcare organizations, particularly during the COVID-19 pandemic. The article explains the types of cyberattacks being used, such as ransomware attacks, and the impact they have on healthcare organizations and patients. The article also features interviews with cybersecurity experts and healthcare professionals who discuss the importance of being prepared for these types of attacks and the measures being taken to prevent them.
97 | Page English for Executive Administrative Assistant "Cyberattacks on Healthcare Organizations Increase During COVID-19 Pandemic," The New York Times, June 10, 2020, https://www.nytimes.com/2020/06/10/technology/cyberattackshealthcare-covid-19.html This analysis is aimed at the general public and healthcare professionals. Here are some language expressions for institutional analysis: To show the source of information: 1. "According to a statement released by the company..." 2. "As reported in The New York Times..." 3. "A recent study conducted by Harvard Business Review found..." 4. "As stated in a press release issued by the organization..." To show the purpose of information: 1. "The purpose of this analysis is to examine..." 2. "The goal of this analysis is to identify..." 3. "The objective of this analysis is to evaluate..." To show the audience of the information (who the information is intended for): 1. "This report is intended for the investment community." 2. "The target audience for this campaign is parents." 3. "This survey is aimed at college students." To show the content of the information (what the information is about): 1. "The content of this article is an analysis of the current state of the economy." 2. "This report provides an overview of the company’s financial performance." 3. "The content of this press release is the launch of a new product line." Language Focus
98 | Page English for Executive Administrative Assistant Analysis 1 As reported in CNN, there is continuing situation regarding protests against police brutality and systemic racism across the U.S. _______________________________ report on the recent developments in the ongoing protests against police brutality and systemic racism. _______________________________the general public and those involved in the protests. _______________________________________the recent developments in the ongoing protests against police brutality and systemic racism, including the actions taken by various cities and states to address the issues. The article also features interviews with protesters, community leaders, and politicians who discuss their perspectives on the issues and the steps that need to be taken to address them. References: "Protests Against Police Brutality and Systemic Racism Continue Across the U.S.," CNN, June 25, 2020, https://www.cnn.com/2020/06/25/us/protests-police-brutality-systemic-racismcontinue/index.html Analysis 2 _______________________________ CNN _______________________________. _______________________________ to report on the recent climate change protests and the impact they are having on the global conversation about the environment. _______________________________ the general public and environmentally conscious individuals. _______________________________ the recent rise in climate change protests, including the Extinction Rebellion and Fridays for Future movements. The article also features interviews with climate experts who discuss the impact these protests are having on the global conversation about the environment and the potential for change. The article also includes information on government and corporate responses to the growing concerns about the environment. Read the following analysis of institutional information in mass media below. Complete the empty space with the appropriate language expression. An example is provided for you.
99 | Page English for Executive Administrative Assistant References: "Climate Change Protests Spark Global Conversation on the Environment," CNN, September 22, 2019, https://www.cnn.com/2019/09/22/world/climate-change-protests-globalimpact/index.html Analysis 3 _______________________________CNN _______________________________. _______________________________to report on the recent controversy surrounding the use of facial recognition technology by law enforcement. _______________________________ the general public and individuals concerned with privacy and civil liberties. _______________________________ the recent controversy surrounding the use of facial recognition technology by law enforcement. The article includes information on the potential benefits and drawbacks of the technology, as well as the ethical and privacy concerns raised by its use. The article also features interviews with experts in the fields of technology and civil liberties who discuss their opinions on the use of facial recognition technology in law enforcement. References: "Controversy Surrounds the Use of Facial Recognition Technology by Law Enforcement," CNN, August 15, 2020, https://www.cnn.com/2020/08/15/technology/facial-recognition-technologycontroversy/index.html
100 | Page English for Executive Administrative Assistant Here are some vocabularies often used in institutional information analysis. Study them and practice with the next activity. accuracy The degree to which the information is correct and truthful. audience The intended recipients or target of the information. bias Any preconceived opinions or prejudices that influence the information. content The subject matter or topic of the information. credibility The trustworthiness, reliability, and authority of the source of the information frame The way the information is presented, shaped or perceived, often impacting its meaning and influence on the audience. perspective The point of view or angle from which the information is presented. purpose The intended goal or objective of the information. source The origin or source of the information. tone The attitude or mood conveyed by the information. Fill in the blanks with the most suitable words to complete the missing parts of the sentence. 1. The information about the new product launch was obtained from the company's official press release, which serves as the primary _______________ for the article. 2. The _______________ of the article is to inform the public about the new product launch and its features, as well as to create excitement and anticipation among potential customers. 3. The _______________ for the company's latest product launch was carefully selected to include key industry influencers and media outlets to ensure maximum reach and impact for the product's debut. 4. The marketing team meticulously reviewed the _______________ of the company's latest product brochure to ensure that it accurately reflected the product's features and benefits and effectively conveyed the company's brand message. 5. The _______________ of the article is enthusiastic and optimistic, reflecting the company's confidence in the success of the new product launch. 6. The article presents a neutral _______________, offering a balanced and objective view of the new product launch. Vocabulary Vocabularies used for institutional information analysis
101 | Page English for Executive Administrative Assistant 7. In order to maintain credibility and transparency in their reporting, the media company implemented strict policies to prevent _______________ in their news coverage by requiring multiple sources and fact-checking to ensure the accuracy of their information. 8. The _______________ of the company's financial reporting is of utmost importance as it directly impacts their reputation and the trust of their stakeholders. 9. The marketing department used a positive _______________ to highlight the company's environmental sustainability initiatives in their latest advertising campaign, in order to appeal to consumers who value environmentally conscious products and services. 10. The loss of _______________ resulting from a recent scandal was a major concern for the company's leadership, as it threatened to damage their reputation and harm their future business prospects. The Rollout of Coca Cola’s New Recycling Initiative https://www.marketingweek.com/coca-cola-sustainability-marketing-campaign/ By Sarah Vizard, 23 Sep 2019 Coca-Cola is launching a marketing campaign to encourage people to recycle its bottles as it attempts to reduce its environmental impact. Coca-Cola is launching a marketing campaign that aims to remind people its bottles are recyclable and encourage them to recycle. The campaign, titled ‘Round in Circles’ and created by agency Recipe, will appear in print and outdoor, with a focus on transport hubs. Launched to coincide with Recycle Now’s Recycle Week, it will also see the Coca-Cola London Eye turned green. The creative features a range of Coca-Cola brands and weaves information into circular artwork. This is meant to demonstrate the company’s commitment to helping develop a circular economy. Kris Robbens, marketing director at Coca-Cola Great Britain, says: “As well as taking action to make our packaging as sustainable as possible, it’s important that we use our marketing and communications to encourage more people to recycle our bottles after they have enjoyed the drink. They are more likely to do this if they know they can be turned into new bottles again. Writing an analysis of institutional information in mass media. D . Writing 1 Read the following of institutional information in mass media below. In a small group, write the analysis on it on the provided space. Compare the answer with other groups and for your teacher for feedback.
102 | Page English for Executive Administrative Assistant “Across all our brands we want to use more recycled material in all our packaging, however that requires more of it to be collected so that it can be reused to make new bottles.” The campaign is part of wider plans by Coca-Cola to improve the sustainability of its packaging in a strategy first unveiled in 2017. Actions include ending the use of plastic shrink-wrap on its multipack cans in favour of cardboard, changing its Sprite bottle from green to clear to make it easier to recycle and moving its Glaceau Smartwater brand to 100% recycled plastic. Recycle Now campaign manager, Craig Stephens, welcomes the marketing push from Coca-Cola, claiming it shows the company is “committed to making a difference to our environment”. “Coca-Cola has been at the forefront of the industry-wide discussion around the changes in the way we design, produce, use, re-use, dispose and reprocess packaging. While finding the most sustainable packaging solutions is a critical part of a circular model, recycling infrastructure and behaviour also need to be considered a priority,” he adds. This is not the first time Coca-Cola has pushed a sustainability message in its advertising; it ran a recycling message in 2017. While the move was broadly welcomed, critics raised concerns over how much plastic waste the company is responsible for, with the company selling more than 100 billion single-use plastic bottles a year. Analysis of Institutional Information in Mass Media According to a statement released by The aim of this analysis is to This analysis is aimed at The article discusses References:
103 | Page English for Executive Administrative Assistant Nike Corporate Social Responsibility (CSR) and Sustainability https://www.thomasnet.com/articles/other/nike-csr/ Marissa Dean, Ph.D. Founded in 1964, Nike is the largest and most recognized sports apparel brand in the world today. From their humble beginnings as a shoe and t-shirt company, Nike has grown into an international conglomerate with an estimated global brand value of $30 billion in 2021. Headquartered near Beaverton, Oregon, the company operates more than 1,000 retail stores worldwide and employs over 73,000 people in 170 countries. In line with their iconic swoosh and “Just Do It” trademark, Nike’s business model is built on developing game-changing technologies and products that have redefined the sports apparel industry. Much of the company’s success is attributed to its international marketing, which includes partnering with popular celebrity athletes and sports teams from around the globe. Despite adopting a range of new environmental protocols to reduce environmental waste, Nike’s carbon footprint remains unchanged from its 2015 baseline. This is largely attributed to a steady stream of new footwear lines that require new materials. In addition, while the brand has set a science-based target to reduce greenhouse gas emissions, there is little evidence they are on track to meet their target of operating entirely on renewable energy by 2025. There is also no clear indication that the company - which relies heavily on trees and plants for their textiles - has a policy in place to address deforestation. In addition to concerns surrounding their environmental impact, Nike’s labor practices continue to be scrutinized for human rights violations. In 2020, The Washington Post reported that members of the Uighur Muslim minority in China working for Nike were subjected to coerced working conditions and ethno-religious discrimination. In response to this criticism, Nike issued a statement saying that while they are “concerned about reports of forced labor, Nike does not source products from the XUAR [Xinjiang Uyghur Autonomous Region].” Nike has also been under fire recently for financially penalizing female athletes who become pregnant while under contract. To address the controversy, Nike has since amended its policy, stated that it will no longer pause or stop payment to pregnant athletes. Despite these efforts, the company continues to be criticized for not acknowledging its past treatment of female athletes. 2 Read the following of institutional information in mass media below. In a group of two, write the analysis on it and ask your teacher for feedback.
104 | Page English for Executive Administrative Assistant Analysis of Institutional Information in Mass Media
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institutional media analysis LANGUAGE TRAINING CENTER UNIVERSITAS MUHAMMADIYAH YOGYAKARTA LANGUAGE TRAINING CENTER UNIVERSITAS MUHAMMADIYAH YOGYAKARTA 2023 2023 FOR INTERNAL USE ONLY English for Executive Administrative Assistant English for Executive Administrative Assistant Business Correspondence English for Executive Administrative Assistant This module is purposively designed to guide learners in func onally using their English suited to the authen c work performance of Execu ve Administra ve Assistance. While providing comprehensive training on the applica on of English in the aforemen oned profession, this module at the same me crucially serves as guidance to succeed in the na onal-scale Competency Test and Cer fica on of English for Execu ve Administra ve Assistance held by BNSP (Badan Nasional Ser fikasi Profesi). Each chapter of this module represents five competencies s pulated by the cluster of English for Execu ve Administra ve Assistance; Intermediate Communica on Strategy, Wri ng Summaries and Reports, Postintermediate Business Correspondence, Nego a on Skills, and Public Rela ons. Each respec ve unit competence is deconstructed into detailed language features and skills to help learners navigate through meaningful workplace communica on. public relations Business NEGOTIATIONS K.N. Fadhillah, Pratama Ahdi, Wuri Ekayani, Fiqha Fatika Kurniawa Nur Fadhilah is a curriculum and material developer at the Language Training Centre (LTC) of Universitas Muhammadiyah Yogyakarta where she has contributed to the comple on of the learning modules and materials as well as the curriculum design for its courses and various programs. Pratama Ahdi is an English instructor at the Language Training Center (LTC) at Universitas Muhammadiyah Yogyakarta. Beside teaching, he is also responsible for managing academic, human, program, and financial resources. Wuri Ekayani is an instructor at the Language Training Center (LTC) at Universitas Muhammadiyah Yogyakarta, where she has responsibility to teach English for various study programs in various facul es. Fiqha Fa kha is an English instructor at the Language Training Center (LTC) at Universitas Muhammadiyah Yogyakarta, where she teaches and has par cipated in compiling several learning modules.