Project Report On "Marketing Survey Of Plasitc Tiffin Set"

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CHAPTER: 1

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INTRODUCTION TO THE PRODUCT

 History of Plastic Tiffin:

In the British Raj when the local Indian custom of taking a light meal
superseded the British practice of an afternoon tea, tiffin became the word
used to describe this practice.

When the British established themselves in India in the late 18th century, it
soon became clear that adaptation was needed. For a start, the rituals of
eating were going to have to change to accommodate the hot, languid days
and nights. In the heat of the day lunch became a much lighter meal-but what
to call it? Somehow, the word that seemed to stick was “tiffin”, taken from
the slang words “tiff”, a tot of diluted liquor, and “tiffing”, to take a sip of
this liquor (perhaps a hint that a sahib’s lunch might quite often be of the
liquid variety). Tiffin took off and “a spot of tiffin” soon became a peg on
which almost any culinary indulgence between breakfast and dinner could be
hung.

From these origins in British India tiffin has evolved to create a fascinating
world of its own, a world that involves a whole range of dishes and
equipment and above all of suppliers, from the tiffin wallahs of Bombay to
the sellers of spiced tea and savoury snacks who cater for busy punters on
the run. Today tiffin might mean a packed lunchbox or afternoon tea, a
savory snack or a sweet treat. As long as it is munched between breakfast
and dinner, it is simply tiffin.

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“Mumbai Dabbawallah”
The word Tiffin is also used as a name for a lunchbox. Tiffin (or dabbas)
comes in all shapes and sizes, but traditionally they are round, with three or
four stacking stainless steel compartments firmly sealed with a Tight-fitting
lid and a side clip to avoid any nasty spillages and a handle for carrying on
top. In India food cooked at home with care and love is considered to deliver
not only healthy (and relatively cheap) food but also divine contentment.
Lunch is usually eaten thali-style, with a tantalizing selection of regional
delicacies that may include any combination of spicy vegetables, dhal, rice,
yoghurt, pickles, bread and pudding served on a big steel plate or a banana
leaf. The separate compartments in the Tiffin lunchbox accommodate thali
lunches perfectly.
 Today:
A dabbawala in Mumbai with meals packed in Tiffin carriers. In South India
and in Nepal, Tiffin is generally an in between-meals snacks: dosas, idlis,
etc.
In other parts of India, such as Mumbai, the word mostly refers to a packed
lunch of some sort. In Mumbai, it is often forwarded to them by dabbawalas,
sometimes known as Tiffin wallahs, who use a complex system to get
thousands of Tiffin -boxes to their destinations.

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Tiffin often consists of rice, dal, curry, vegetables, chapatisor "spicy meats”.
In addition, the lunch boxes are themselves called Tiffin carries, Tiffin-boxes
or justTiffin
 In popular culture:

A dabba, or Indian-style Tiffin box. Tiffin carriers or dabbas are a kind of
lunch box used widely in India for Tiffin meals. They are also widely used in
Indonesia, Malaysia, Brazil, Thailand and Singapore. They are known as
rantang in Indonesian and leveled bowls. In Malay and in Turkey and West
Asian and Northeast African Arab countries they are called Safartas Arabic
meaning travel bowls. They are also used extensively in Hungary, primarily
to transport restaurant cheap workday midday meals for consumption at
home. The Hungarian word for a Tiffin box food carrier.

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 Product category Of the Tiffin:

A.
MATERIAL

USED

B. TYPES OF D.
SHAPES TIFFIN CONTAINERS

C.
FEATURES

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A. Material used:

Vintage Brass tiffin Aluminiam Stainless steel Plastic

•differant •2 containers •full stainless steel •full Polypropylene
containers •3 containers •only containers plstic
•4 containers are in steel •only cap in plastic

B. Shapes:

Vertical Horizontal

• 2 containers • 2 containers
• 3 containers • 3 containers
• 4 containers

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C. Features:

Electric Tiffin Airtight Microwavesafe
and

Washable

D. Containers:

2 3 4
Containers
Containers Containers

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CHAPTER: 2

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COMPETITIVE SCENARIO

 Major Competitive Players:

Competitors Tupperware

Signoraware

Varmora
Plastech Private

Limited

Lock & Lock

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 History Of Competitors:
1 | Tupperware:

 Tupperware was developed in 1946 by Earl Silas Tupper (1907-83) in
Leominster, Massachusetts. He developed plastic containers used in
households to contain food and keep it airtight. The once-patented “burping
seal” is a famous aspect of Tupperware, which distinguished it from

competitors. Earl Tupper invented the plastic for Tupperware already in

1938, but the product only worked with the emergence of the sale through
presentation in a party setting. In 1949, Tupperware introduced the
‘Wonderlier Bowl’ that gave a start to a revolutionary range of kitchen
utensils. Tupperware is now sold in almost 100 countries, after peaking at
more than a hundred after 1996.

Type Subsidiary
Founded 1948 in Orlando, Florida
Founder Earl Tupper
Key people Rick Goings, Chairman and CEO, Brownie Wise

Products Preparation, storage, containment, serving products
for the kitchen and home and beauty products
Website
tupperwarebrands.com

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 Location:
Tupperware Brands Corporation, formerly Tupperware Corporation, is an
American multinational direct sales company.

2 | Signoraware:

 M/s Techno Plastic Industries is a part of 'Signora Group of Companies'.
Signora Appliances was formed in 1981 by Sh. Y.K. Bansal an Electrical
Engineer. Since then the company has been manufacturing & marketing a
very big range of products, such as Food Processor, Mixer Grinder, Juicer,
Microwave Oven, chopper, Toaster, Steam Iron, Ceiling Fan, Heat Pillar,
and Induction Cooker & R.O. System etc. under the brand name 'Signora'.

 Total range for high quality products have been launched all over India and
also available in almost all outlets of the country

Year of 1981 in Haryana, India
establishment
Nature of Manufacture
business
Founder Sh. Y.K. Bansal
Food processor, Mixer Grinder, Juicer, Toaster, Steam Iron,
Products Ceiling Fan, Air & Liquid tight container and Lunch boxes etc.

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 Location:
Ruchit Bansal Techno Plast, Plot No. 1302, Hissar Road Ambala - 134003
Haryana, India

 Website: signoraware.com

3 | Varmora Plastech Private Limited:

 Varmora Plastech aims to fill this very gap by introducing its innovative
range of products that not only will satisfy the needs of the customers but
also set a standard in quality plastic ware. The range of plastic products from
Varmora Plastech has high standards of quality and durability, and is
designed specifically for ease of storage and handling.

 The range of products from Varmora Plastech comes with its own
functionality and design. The products include – plastic containers, oil cans,
dustbins, crates, pallets and storage tanks and high quality plastic furniture,
which are manufactured in company fully automatic plant using premium
plastic material and high end technology. All of their products are
manufactured to ensure the users' comfort, and come with detailed
information about its characteristics and functionality regarding use and care.

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Year of 1993
Establishment
Nature of Manufacturer
business
Legal status Private Limited company

Products Plastic Containers, Oil cans, Dustbins, Crates, Pallets,
and Storage tanks and high quality furniture.
Founder Mr Bhavesh varmora

Website varmoraplastech.com

 Location:
Bhumi C-1009, Ganesh Meridian, S. G. High Way Ahmedabad - 380051
Gujarat, India.

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4| Lock & Lock:

 Lock & Lock is a South Korean plastics company, headquartered in Seocho-
Dong Seocho-Gu Seoul, Korea. Established in 1978, the Lock & Lock line o
f products has been highly successful in competing with global brands like
Ziploc, Tupperware, and Rubbermaid.

 Lock & Lock products are touted to be leakproof, waterproof containers that
can be stacked, flipped upside down, and turned on their sides with no leaka
ge. They have a patented 4-side-locked system that keeps moisture out. Man
y Koreans use these products for storing their kimchi as it prevents odor leak
age.

 Hanacobi visualizes itself as the world's leading brand of airtight food
storage containers by 2010.

 Location: Hanacobi, Korea.
 Products: plastic containers, glass containers, ceramic containers
 Website :lock&lock.in

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 Product Differentiation:
1 | Tupperware:

 It is the most durable and has lifetime warranty on manufacturing defects.
 It contains three or more different containers that can accommodate a

wholesome meal.
 It is als liquid-tight and air-tight.
 It has designed such that food can stay fresh.
 The containers are packed in stylist bag that can be easily carried out.
 It is Non-toxic, non-carcinogenic, environment friendly.
 They provide containers in different colors and square and round shapes.

2 | Signoraware:

 It is determined to provide best products to the global market.
 It is best microwave safe at the most economical price by using best

technology.
 They use best computerized designs and competitive price strategy.

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 Their Tiffin sets are ideal for executives and students.
 The containers are air-tight.
 They are freezer safe, microwave safe and dishwasher safe.

3 | Varmora Plastech Private Limited:

 The containers are airtight, spill proof which keep food fresh and neat.
 They also provide good color combination.
 They use Polypropylene (PP) material.
 Containers are air-tight.
 We can use them in microwave too.
 They are easy to carry in hand with attractive bag.

4| Lock & Lock:

 Those plastic Tiffins are easy to clean.
 The set is leak proof and durable.
 Material of that set is 100% plastic and Polypropylene (PP)
 Smart and easy solution to keep food fresh and hygienic.

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 Price Ranges:
1 | Tupperware:

 Tupperware has high market shares in the plastic industry. Tupperware
products are more preferable by large number of consumers. Quality and
features of its Tiffin are mostly liked by people like lifetime warranty,
nice containers etc. So consumers are ready to pay more prices for the
products manufactured by the company.

 Usually prices of the Tupperware are high. Prices of the sets are between
800Rs-1000Rs.

2 | Signoraware:

 Signora ware also a well known brand for plastic Tiffin sets. Because of
its air-tightness and other qualities women prefer signora ware Tiffin for
regular use. For professionals and students those are very useful.

 Prices are taken by the company is between 500Rs-850Rs.

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3 | Varmora Plastech Private Limited:

 Vermora Plastech also well known brand in plastic industry. The
company manufactures many products like plastic chairs, plastic tables,
plastic Tiffin etc.

 Quality of plastic is made from Polypropylene (PP) material. Tiffin
containers of that are used in microwave also. So people can use
containers for warming the food again.

 Prices are also reasonable between 400Rs- 700Rs.

4| Lock & Lock:

 Lock & lock is plastic items making company .The company provide best
quality containers. The containers are also air-tight by a rubber stick,
which is to be assembled inside the cap of the containers.

 Prices are normally charged between 300Rs-600Rs.

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 Market Structure Of Competitors:

1 | Tupperware:
 The direct marketing strategy of Tupperware made famous by

the Tupperware party. The Tupperware Party allowed for women of the
1950s to work and enjoy the benefits of earning an income. Now a day
the company is going to capture more and more market shares in plastic
home ware products.
 The company’s marketing strategy is the three P’s:
1. Product: Tupperware products carried a lifetime guarantee. Any

damage to the product could be replaced at any point of time
anywhere in the world.
2. Party plan: Tupperware used a direct selling method called the “party
plan”. In this the women dealer approaches a lady and asks her to
host a party at her place, the investment in the party was borne by the
hostess.
3. People: People are most important part of any market. Satisfied
customers increse the company’s efficiency and its profit.

2 | Lock & Lock:
 Lock & lock is going to be big market in and outside the country. It is an

international company, which belong to Korea. The production has been
done by Hanacobi Co.Ltd., Korea. Hanacobi dominates the Korean
domestic market and has become recognized in the world market by
introducing a new concept in the food storage container category, Lock &
Lock with a 4-sided locking mechanism. According to recent Korean
market research, 97% of homemakers are aware of the Lock & Lock
brand, and more than 80% are now using Lock & Lock. Also, the
purchase intention rate rose to 70%, the highest in its category, with
customer satisfaction the highest-rated as well.
Availabilities of products in India: Westside, Shoppers’ shop, Pyramids,
Landmark, D-mart, Alfa etc.

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CHAPTER:3

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MARKETING MIX ELEMENTS

PRODUCT

PLACE TARGET PRICE
MARKET

PROMTION

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PRODUCT

Product Levels:

Core Benefit

Actual Product

Expected Product
Augmented
Product

Potential Product

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1. Core Benefit:
 The fundamental level is Core Benefit: a benefit or a service, the

customer is really buying.
 The core benefit of having a Tiffin-box, on consumer’s respond, is to

keep edibles such as chapattis, rice, vegetables etc.

2. Actual Product:
 At the second level, product planners must turn the core benefit into an

actual product.
 They need to develop product features, design, a quality level, a brand

name and packaging in such a way that it can satisfy core customer value.
 In Tiffin set with containers the actual product is as below

3. Expected Product:
 The set of attributes or characteristics that buyers normally expect and

agree to when they purchase a product.
 In Tiffin sets with containers buyers expect:

 Not easily breakable
 Microwave resistance
 Easily washable

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 Durable
 Attractive
 Made of 100% virgin plastic
 Food remains hot and spill free for long hours
 Air tight containers

4. Augmented Product:

 At this level product planners must build an augmented product around
the core benefit and actual product by offering additional consumer
services and benefits.

 In tiffin sets with containers manufacturer provides
 6 months warranty against manufacturing defects.
 After sales services are provided by the showroom/vendor/manufacturer.
 Sometimes a free water bottle or small lunch box are also provided along
with the product

5. Potential Product:

 All the augmentation and transformation a product undergo in the future
 In tiffin sets, all the augmentations would be:

 Multifunctional Electric tiffin sets
 Made of heat resisting environment-friendly material
 Sensor button showing food contamination
 Containers with heat modulator buttons.
 detachable

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Product Classification: 25

Product Industrial
Product
Consumer
Product Materials &
Parts
Convenience
product Capital Items
Shopping Supplies &
produt Services

Specialty
product

Unsought
product

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 Classification of Tiffin sets:

Tiffin sets are shopping type of consumer product, because they are less
frequently purchased

 Consumer Product:

Consumer products are purchased by the final consumers for final
consumption. They can be classified as under:

i. Convenience product:
 They are consumer products which customers usually buy
frequently. They require minimum or no planning before the
purchase. They are of low price and
 Marketer places them in many locations.

ii. Shopping product:
 They are less frequently purchased consumer products that
customers compare carefully on suitability, quality, price, and
style. Consumer spends much time and effort in gathering
information and making comparisons.

iii. Specialty product:
 They are consumer product with unique characteristics or brand
identification for which a significant group of buyers is willing
to make a special purchase effort.

iv. Unsought product:
 They are consumer products that the consumer either does not
know about or knows about but does not normally think of
buying.

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 Product Features:

 Product features are characteristic of product that describes its appearance,
components, and capabilities. The company can create high customer value
by adding additional features. Features are a competitive tool for
differentiating the company’s product from competitor’s product. For
example,

PRINCEWARE

TUPPERWARE

LOCK & LOCK

 Key Features Of Tiffin Set :
 High quality plastic is used to make Tiffin
 Air tight and Leak proof containers
 Adjustable straps
 Easily washable
 Dishwasher safe
 Easy to close & open
 Easy to carry & handle
 Capacity differs and Insulated bag is provided
 Color differs
 There may be 2,3,4,or 5 containers in a Tiffin
 Durable
 Microwave safe

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 Product Quality:

 Product quality means “the ability of the product to fulfill the customer’s
need and expectations. Quality needs to be defined firstly in terms of
parameters or characteristics, which vary from product to product.

 Qualities Of Tiffin Set:
 Tiffin set is made of food grade polypropylene –Hygienic and great for
health.
 The insulated bag keeps food hot and also makes the Tiffin set easy to
carry
 Microwave and freezer proof plastic
 Unbreakable and light in weight.

 Packaging:

 Packaging involves designing and producing the container or wrapper for a
product. Packaging should be attractive and able to describe the product.
Innovative packaging can give a company an advantage over competitors
and boost sales.

 The packaging of Tiffin set is carton and bag pack, for storage and
preparation product, company use carton and for serving product majority
they use bag pack. The package is design well and bag contains logo of the
company which works as a promotional tool.

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 Labeling:

 Labels range from simple tags attached to products to complex graphics that
are part of packaging. The label identifies the product or brand. It describes
several things about the product- who made it, where it was made, when it
was made, it contents, how it is to be used. It also helps to promote the
brand, support its positioning, and connect with customers.

 Labeling is very important in case of Tiffin sets because this is the only thing
through which company can show off and differentiate themselves from
competitors.

 Tiffin sets are labeled with company’s logo and other terms and conditions;
however companies have taken this tool to next level by labeling Tiffin with
 Personal photos
 Special cartoons for kids
 Personalized greetings
 Customized designs

 Product Support Services:

 For tiffins there is no much room for providing such services though
company give it a try by offering services like;1 year of warranty in
manufacturing defects.

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Product Hierarchy:
 The product hierarchy stretches from basic needs to particular items that sati-

sfy those needs. We can identify six levels of product hierarchy.

Product Hierarchy of Princeware

Need family: Storage of food
Product family: Containers
Product class: Food storages

Product line: tiffin sets
Product type: plastic tiffin set
Product item:Princeware's classic

tiffin set with 4 containers

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 Levels of Product Hierarchy:

1. Need family:
 The core need that underlies the existence of a product family.
2. Product family:
 All product classes that can satisfy a core need with reasonable effective

ness.
3. Product class:
 A group of products within the product family recognized as having a cer

tain functional coherence, also known as product category.
4. Product line:
 A group of products within the product class that are closely related beca

use they perform a similar function, are sold to the same customer groups
, are marketed through the same outlets, or fall within given price ranges.
5. Product type:
 A group of items within a product line that share one of several possible f
orms of the product.
6. Item:
 A distinct unit within a brand or product line distinguishable by size, pric
e, appearance, or some other attribute.

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 Product Line Decisions:

Product Line of Prince ware Tiffin Sets

Winner Tiffin Set
Classic Tiffin Set
Royal Tiffin Set

Supreme Tiffin Set

Food N Fun Tiffin Set
Picnic Tiffin Set

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 Product Mix Of Prince Ware:

P
R
O
D
U
C
T
L
I
N
E
L
E
N
G
T
H

PRODUCT MIX WIDTH

 Dimensions of product mix:

1. Product mix width:
The width of a product mix refers to how many different product lines a
company carries. Here, the width of a product mix is 6 lines.

2. Product mix length:
The length of a product mix refers to the total number of the items in the
mix. Here, the product mix length is 41 items.

3. Product mix depth:
The depth of a product mix refers to how many variants are offered of
each product in the line.

4. Product mix consistency:
The consistency of a product mix refers to how closely relate the various
product lines are in end uses, production requirements or some other way.

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 Major product line decisions:
1. Product line filling:
 Product line filling refers to adding more items within the present range
of the line
2. Product line stretching:
 Product line starching occurs when a company lengthens its product line
beyond its current range. The company can stretch its line downward,
upward, or both.

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PRICING

 Pricing Strategies Used By Companies:

• Market Skimming • Product Line Pricing
Pricing • Optional Product

• Market Penetration Pricing
Pricing • Captive Product Pricing
• By Product Pricing
New • Product Bundle Pricing
Product
Pricing Product
Mix
Pricing

Price Price
Change Adjustment
Strategies Strategies

• Initiate Price Cuts • Discount & Allowance
• Initiate Price Increases • Segmented Pricing
• Psychologycal Pricing
• Promotional Pricing
• Georaphical Pricing

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 New Product Pricing:

i. Market Skimming Pricing:
 Setting a high price for a new product to skim maximum revenues
layer by layer from the segments willing to pay high prices.
 Prince ware applies this pricing strategy to acquire a higher profit by
selling at higher price.

ii. Market Penetration Pricing:
 Setting a low price for a product to attract a large number of buyers
and a large market share.
 Ex. Parle-G Biscuits.

 Product Mix Pricing:

i. Product Line Pricing:
 Setting the price steps between the various products in a product line
based on the cost differences, customer’s evaluation of different
features etc.
 Prince ware offers various types of Tiffin sets at different prices as per
their product line.

ii. Optional Product Pricing:
 The pricing of optional or additional product along with the main
product is called optional product pricing.

iii. Captive Product Pricing:
 Setting a price for product that must be used with the main product.
 Ex. Setting price of blades which are used with razor.

iv. By Product Pricing:
 Setting a price for products to make the main product’s price more
competitive.
 Ex. This strategy is used in determining the prices of petroleum
products.

v. Product Bundle Pricing:
 Combining several products and offering a bundle at a reduced price.
Ex. Setting prices for combo meal.

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 Price Adjustment Strategies:

i. Discount & Allowance:
 Discount is the straight reaction in price on purchases during the stated
period of time.
 Prince ware also provides high discounts while selling through the
various websites such as snapdeal, flipkart etc.
 Allowance is the promotional money given by the manufacturer to the
resellers in order to feature the manufacturer’s product in some way.

ii. Segmented Pricing:
 Setting a product at two or more prices where the difference in the
price is not based on difference in cost.
 Ex. In AMTS, passes for senior citizens are cheaper than the
younger’s.

iii. Psychological Pricing:
 A pricing strategy which considers the psychology of the prices rather
than the economies of the prices.
 Such pricing strategy is used to say something about the product.
 Ex. Pricing of Rolex watches, Parker pen etc.

iv. Promotional Pricing:
 Temporarily pricing for the product below the list price and sometimes
even below the cost to increase the short run sales.
 Ex. Big Bazaar applied this strategy and came up with idea of
“Wednesday Bazaar”.

v. Geographical Pricing:
 Pricing according to various geographical areas is called geographical
pricing strategy.
 Geographical pricing strategies can be classified as under:
a) FOB origin Pricing
b) Uniform delivered Pricing
c) Zone Pricing
d) Base Point Pricing
e) Freight Absorption Pricing

vi. Dynamic Pricing:
 Adjusting prices continually to meet the characteristics and needs of
individual customers and situations.

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 Ex. The flexibility of the internet allows Web sellers to continually
adjust their prices accordingly.

 Price Change Strategies:

i. Initiate Price Cuts:
 Several situations may lead a firm to consider cutting its price.
 Ex. As falling demand in the face of strong price competition, the
firm may aggressively cut prices to boost sales and share.

ii. Initiate Price Increases:
 A successful price increase can greatly improve the profits.
 Ex. If the company’s margin is 3% of sales, a 1% price increase will
boost profits by 33% if sales volume is unaffected.

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 Comparative Pricing:

PRINCEWARE TUPPERWARE SIGNORAWARE

Strategy Princeware uses Tupperware uses Signora ware uses
Definition
Penetration pricing “Premium strategy “ “Dynamic strategy “

strategy

Penetration pricing is Premium pricing is Dynamic pricing is a

a pricing strategy the practice of pricing strategy in

where a price of a keeping the price of which businesses set

product is initially set a product artificially flexible prices for

low to rapidly reach a high in order to products based on

wide fraction of the encourage favorable current market

market. perceptions among demands .

buyers based on the

price . This strategy

involves setting the

price of a product

higher than similar

products .

Nature This strategy works Luxury has a Businesses are able
Image
on the expectation psychological to change prices

where the customers association with based on algorithms

will switch to new premium pricing. It that take place into

brand because of creates brand equity account competitor

lower price. or value for which pricing, supply and

customers pay more. demand and other

external factors in

the market .

MRP:Rs 835 MRP:Rs 860 MRP : Rs 350

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Price list of Princeware’s Tiffin set with containers

No. Product name Price

1 Humsafar picnic set 895
2 Food N fun 690
3 Supreme tiffin set 650
4 Royal tiffin set 500
5 Winner tiffin set 350

Price list of Tupperware’s Tiffin set with containers

No. Product name Price( in Rs)
815
1 Executive lunch 430
2 Junior executive lunch 690
3 Best lunch 395
4 Classic lunch (walnut) 645
5 Trendy lunch 660
6 Girls day out 545
7 Tiwi munch

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DISTRIBUTION

 How does a product reach the end user?
 Product is reach to end user by particular way. Princeware International Pvt.

Ltd. has strategically created strong distribution channels across India and
Abroad.

Distribution channel for Prince Ware plastic Tiffin.

A B C
Manufacturer Manufacturer Manufacturer

Online Wholesaler

End Users Retailer
End users
End Users

1) Wholesaler:
 A wholesaler is an intermediary entity in the distribution channel that buys in

bulk and sells to consumer.
 In its simple form a distributor performs a similar role but often provide

more complex services distributors and wholesalers often
 Work together as channel partner.

2) Retailer:
 Retail is the process of selling consumer goods and services to consumer

through multiple channel of distribution to earn profit. Demand created
through diverse target market and promotional tactics satisfying consumer
wants and needs through a lean supply chain, and the work of this retail
process done by the person known as “Retailer.”
 In this channel, the manufacturing is at Daman. After that all the goods are
transferred to Mumbai for the billing. At Mumbai there is main office from
which all the distribution is happen. After that all the goods are transfer to
wholesaler market and then come to retailers. We can get also directly by
wholesaler. It is all about the distribution channel. It is Indirect marketing
channel.

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 Warehouse Location:
 Bhiwandi
 Bangalore
 Delhi
 Hyderabad
 Chennai

 Corporate Office:
 Runwal Omkar Esquare,7th floor, Opp Sion-Chunabhatti Signal, Eastern

Express Highway, Sion (East), Mumbai- 400 022

 Manufacturing Unit:
 Plot No.21/4, Kachigam Road, Ringanwada Nani, Daman- 396 210, Gujrat,

India.

 Nature Of Marketing Channels:
 For the tiffin distribution company apply indirect marketing channel. In that

there are two intermediate. All the links are always communicate with each
other, transfer information, also negotiate storage goods and maintain
consumers demand. Distribution is intensive type distribution. It means that
product is available easily in all the stores.

 Number Of Channel Levels:
 There are two types of channel:

i. Direct marketing channel: In which there is no any intermediate. There
is direct distribution to customers.

ii. Indirect marketing channel: In which there is one or two intermediate.

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Distribution channel for Tupperware plastic Tiffin.

 Channel Behavior:

 This type is distribution channel is vertical marketing system (VMS). In that,
the channel structure in which producer, wholesalers and retailers act as a
unified system. One channel member own channel member owns the other,
has contacts with them, or has so much Power that they all cooperate.

 In this, there are two intermediates so that it is two levels of distribution
channel & known as three channels. The product is having specific channel
for distribution. distribution is also available by piggyback, fishy back,
birdyback.

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 Type Of Retail Outlets:

1) Aditya BIRLA RETAIL LTD
2) MAX - MART (SHYAM RETAILS INDIA PVT. LTD.)
3) AMARTEX INDUSTRIES LIMITED
4) METRO CASH & CARRY INDIA PVT.LTD
5) BHARTI WAL-MART PVT. LTD. (EASY DAY + CNC)
6) NILGIRIS
7) BOOKER INDIA PVT. LTD
8) PASUPARTHY SUPER MARKET - TIRUPATI
9) CARREFOUR WC&C INDIA PVT. LTD
10) RCM - FASHION SUITINGS PVT. LTD

 Institutional Buyers:

 Princeware range of products has always been for active consideration by

various Corporate, Industries and Business Houses over the years. Gifting,
product promotions, incentives are gestures to motivate business associates,
clients and employees since years.

 Over the years, Princeware products have carved a special place as a

premium brand ideal for bulk distribution as gifts, product promotion,
incentives due to the high utility value and style of our products to the
consumers. Sheer novelty, aesthetics, appeal and a variety of products to suit
every price point makes it a meaningful proposition. Unilever (India), P&G,
Nirma, Godrej, Colgate Palmolive, Pepsi Foods, Coca cola, Boots India Ltd.,
Reliance Industries Ltd., Henkel Spic, Adani Wilmar Ltd., Paras
Pharmaceuticals Ltd. are some of our reputed clients to whose requirements
we have regularly been catering to.

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 Online Distribution:
 The distribution of tiffin sets is also done online by using the below

stated websites and applications.
 End users can also purchase by online orders.

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PROMOTION

 Promotion Mix Elements:

 Advertising:

Advertising

Corporate
Image

Direct
Marketing

Exhibitions Promotion
Mix
Personal
Selling Elements

Sales
Promotions

Sponsership

Publicity &
PR

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 Objectives of Advertising:
 Advertising is the paid presentation and promotion of ideas, goods, or

services by an identified sponsor in a mass medium.
 Different Medias such as print ads, radio, television, billboard, direct mail,

brochures and catalogs, signs, in-store displays, posters, mobile apps, motion
pictures, web pages, banner ads, emails are used for advertising.
 Prince ware uses the following media for advertising:

i. Website:

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ii. Mobile applications:
a) Amazon
b) Snapdeal
c) Flipkart

 Advertisement :

 Sales Promotion:
 Sales Promotion is media and non-media marketing communication used for

a pre-determined limited time to increase consumer demand, stimulate
market demand or improve product availability. Examples include coupons,
sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating
premiums, trade shows, trade-ins, and exhibitions.
 Sales promotion objectives:

1) To increase sales by publicity through the media which are
complementary to press and poster advertising.

2) To introduced new products.
3) To attract new customers.
4) To meet competition from others effectively.
5) To prompt existing customers to buy more.

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 Sales Promotion tools:

In all companies of Tiffin sets they use below tools to promote their
product:

1) Coupons: Coupons are certificates that give buyers a saving when
they purchase specified product.

2) Fairs and exhibitions: Fair and some exhibitions are held by the
company to promote or to introduce the product to the customers. The
buyers attract to the product and motivate to purchase the same
products. Ex: Exhibition of the Lock & Lock in Ahmadabad.

3) Discount: Some companies give some discount to the customers to
sell the products quickly and get more and more sales and
profits.Ex:15% discount is given on Amazon in Tiffin in festivals.

 Personal selling:

 Personal selling is the process of helping and persuading one or more
prospects to purchase a good or service or to act on any idea through the use
of an oral presentation, often in a face-to-face manner or by telephone.
Examples include sales presentations, sales meetings, sales training and
incentive programs for intermediary salespeople, samples, and
telemarketing.

 Public Relations:

 Public relations or publicity is information about a firm's products and
services carried by a third party in an indirect way. This includes free
publicity as well as paid efforts to stimulate discussion and interest. It can be
accomplished by planting a significant news story indirectly in the media, or
presenting it favorably through press releases or corporate anniversary
parties. Examples include newspaper and magazine articles, TVs and radio
presentations, charitable contributions, speeches, issue advertising, seminars.

 Direct Marketing :

 Direct Marketing is a channel-agnostic form of advertising that allows
businesses and nonprofits to communicate directly to the customer, with
methods such as mobile messaging, email, interactive consumer websites,
online display ads, fliers, catalog distribution, promotional letters, and
outdoor advertising.

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 Corporate image campaigns:
 Corporate image campaigns have been considered as part of the promotional

mix.
 Product placement:
 Product placement is paying a movie studio or television show to include a

product or service prominently in the show.
 Sponsorship of an event:
 Sponsorship of an event or contest or race is a way to generate further

positive publicity.
 Guerrilla marketing:
 Guerrilla marketing tactics are unconventional ways to bring attention to an

idea or product or service, such as by using graffiti, sticker bombing, posting
flyers, using flash mobs, doing viral marketing campaigns, or other methods
using the Internet in unexpected ways.

K.S.SCHOOL OF BUSINESS MANAGEMENT