FROM LISTED TO SOLD 1.
EXCLUSIVELY PREPARED FOR
e.g. John Doe
Win-Win : Or no deal 2.
Integrity : Do the right thing
Commitment : In all things
Communication : Seek first to understand
Creativity : Ideas before results
Customers : Always come first
Teamwork : Together everyone achieves more
Trust : Starts with honesty
Success : Results through people
MEET ISAAC FRIDMANN
ISAAC FRIDMANN ISAAC FRIDMANN
Realtor® About Me
I am Isaac Fridmann, a licensed real estate agent, committed to
[email protected] providing a customized and enriching real estate experience in South
305.414.1692 Florida. Being one of the most important financial decisions you will
make in your lifetime, I take the process seriously and give it utmost
dedication. My top priority is surpassing my client’s expectations.
Whether you are a first-time home buyer, savvy investor or looking
to sell your home, I am committed to tirelessly work on helping you
achieve your goal. I aim to earn your trust by exhibiting unquestionable
integrity, accountability and transparency every step of the way.
I gauge my success from my client’s satisfaction and go the extra
mile to ensure that your needs are understood and executed without
compromise. While understanding that each client’s requirements are
unique, I create a personalized marketing strategy targeted to your
individual needs. As a natural problem solver, I see potential issues and
mitigate them by offering creative solutions.
To stay abreast of emerging industry trends, I find innovative ways to
sharpen my skills. I advise and educate you to inspire accurate and wise
investment decisions. My work entails so much more than negotiating
on your behalf and closing the deal in your favor; I strive to foster
lasting relationships by treating each client like family. I genuinely
care and take it as a privilege to guide you towards achieving this
milestone. From listing to closing, I will be by your side, shouldering the
burden to deliver a stress free and seamless experience.
Who You Sell With Matters
Listing Guide 3.
DISTINCTIVE YARD SIGNAGE PROFESSIONAL PHOTOGRAPHY
305.414.1692 Our high-quality and distinctive The quality of photos can
yard signs are easily seen to make or break a listing. Your
passersby. They’re professionally home will be professionally
installed as soon as your listing photographed prior to
becomes active. listing.
VIRTUAL TOUR MAXIMUM EXPOSURE
Buyers expect to be able to tour YOUR Listing syndication does more than just
a home virtually before touring LISTING draw eyes to your listings. It provides
it in person. Show Me The you with more exposure, more leads and
Homes virtual tours allow for ultimately more sales. Giving your listings
exactly this. ultimate exposure just makes sense, which
is why Point2 has spent years creating
one of the most secure listing syndication
networks in the real estate industry.
JUST LISTED POSTCARDS ONLINE OFFICE/BROKER TOUR
We send out postcards to We showcase your home in our
100 of your nearest neighbors weekly team meeting to our
letting them know of your entire office, giving them an
home’s availability on the onilne tour of your home’s best
Listing Guide 4.
REAL ESTATE COMMISSION EXPLAINED
The number one question that always runs through the minds of my clients when we sit down to sell their
home is this: “You want to be paid HOW MUCH to sell my home?” This is a sensitive issue with many
people. So, let me be honest with you about the commission for your home-both where it goes and what it
Each transaction involves four people: two on the listing SELLER'S BROKER SELLER'S A
side and two on the buying side. When a home is sold and
commission is paid, half of the commission goes to the listing GENT (ME)
brokerage and half is received by the buyer’s brokerage. Of
these amounts, roughly half is then passed on to each agent
involved and half is kept by the brokerage. So, in essence,
each of these people receives one-fourth of the commission.
I personally pay for all your marketing, advertising, and BROKER BUYER'S
other expenses out of my portion. More importantly, in
order to make your home more enticing to buyer’s agents, BUYER'S AGENT
a competitive commission must be offered. Agents will show
homes that offer a better commission.
It’s important to know the whole story when making your decision about who to list your home with. How
much work will a discount broker do with only one-fourth commissions? How appealing is a discounted
commission to buyer’s agents? Remember the general rule: You get what you paid for.
Listing Guide 5.
WORK WITH A REALTOR®
Realtors® Sell Your Home For More
Studies have shown that homes sold by a Realtor® sell for 13% more than homes that are
sold by owner.
Realtors® Abide By A Strict Code Of Ethics
Every Realtor® must abide by a strict code of ethics. This includes having a fiduciary duty
to get you the most money possible on your home and always act in your best interest.
Realtors® Get You More Exposure
The truth is homes that are listed by a Realtor® have the exposure of the local MLS as
well as all national real estate portals that connect to that MLS-Zillow, Trulia, Realtor.com
Realtors® Negotiate On Your Behalf
Realtors® not only have your best interests at heart, but you can also use their negotiating
skills as leverage to get more for your home. Sometimes it’s easier to use a professional
shield to get what you want
Realtors® Know The Game
The real estate industry can be a veritable cornucopia of acronyms. FSBO, TIL, REO,
GRE... the list goes on and on Work with a Realtor® who knows the game inside and out
because they’ve played it many times before.
Listing Guide 6.
9 STEP SELLING
Remove conditions Review market data
and prepare for and recent sales to
possession. determine pricing
Appraise and/or 09 Sign listing agreement
inspect if needed. and review marketing
plan with agent.
Review, negotiate, and Close on the sale List home for sale.
accept oﬀers. and move!
Generate and receive Hold open houses and
oﬀers. private showings.
Listing Guide 7.
EFFECT OF PRICE
& SALES TIME
Calculate Your Bottom Line
If your price too high at first, you will lose potential buyers who might have bought the home at
or above the price you eventually settle on. You need to establish the market value of your home
and realize that interest will largely depend on the asking price. And as interest declines, so does
Listing Guide 8.
MARKET VALUE IS DETERMINED IN
The Market Value of Your Home IS NOT: The True Market Value of Your Home IS:
• What you have in it • What a buyer is willing to pay for the property
• What you need out of it
• What it is appraised for today
• What you heard your neighbor’s house sold for • Based on today’s market
• What the tax office says it’s worth • Based on today’s competition
• What it is insured for • Based on today’s financing
• Based on memories or treasures • Based on today’s economic conditions
• Based on prices of homes when you are moving • Based on the buyer’s perception of property
As a Seller, You Control: condition
• The price you ask • Based on location
• The condition of the property • Based on normal marketing time
• Access to the property
As a Seller, You DO NOT
• Market conditions
• The motivation of your competition
Listing Guide 9.
WE DON’T GET A SECOND CHANCE TO MAKE A GOOD FIRST IMPRESSION.
MOST BUYERS LOOK FOR HOMES THAT ARE WELL-CARED FOR AND
BRIGHT. IN GENERAL, CLEAN & SPIFFY!
Checklist for FASTER Sales These items are SUPER Critical
Lawns and yard -remove clutter, cut grass, Kitchen - stove, refrigerator, sink should be
edge walks, trim hedges, weed gardens. spotless, all work space clear.
Front of house - paint, fix or wash railings, Bathrooms - neat, spotless and fresh. Repair
steps, storms, screens and/or front door. broken putty around tub.
Snow removal - walks, driveway and porches. Closets - untidy or overcrowded closets
suggest inadequate storage space.
Other exterior - side or back door, gutters,
wash windows. How to HELP Our sales agents
Garage -- straighten up, paint, fix or wash Children, pets and adults can keep buyers
doors and windows. from feeling at ease while they look through
a home. For showings, please be out of the
Plumbing - repair dripping faucets, leaky house if possible.
Tell us which rooms benefit from sunshine or
Heating/Cooling - clean exterior of unit. cooling breezes.
Lights - replace all burned out bulbs. Tell us what you like about the house, the yard
and the location.
Hall and stairs - remove any clutter to give
wide appearance. Turn on all lights, or let us turn them on for
the entire showing.
Hardware - oil hinges, tighten door knobs,
faucets. Open drapes in the daytime, close them at
General condition - dust, wash, paint, fix
defects as required. Strong cooking or smoking odours can ruin
a sale. Make sure your home is fresh for
Consider feeling of spaciousness - store showings.
unneeded items to “enlarge” room size.
Listing Guide 10.
The number one complaint I hear regarding listing agents is lack of communication. Together we will make
a communication plan which may look something like this:
24-48 hours after each
21-30 Days 7-10 Days on Market
on Market > CMA > Online viewing
evaluation, Discuss summary
feedback, Market Update,
Make changes if 15 Days on
Market > Showings
needed summarized, Comparable
homes listed & sold
Listing Guide 11.
I have connections with a plethora of businesses and service providers to alleviate any stresses that may
come with selling your home.
Cleaning Drone Services
Painters Staging Lawyers
Listing Guide 12.
Listing Guide 13.
Listing GuideCLIENT TESTIMONIALS 14.
Our Clients Say It Best!
Isaac Fridmann is very professional and patient. I can say he
has all the good qualities. If I ever buy or sell another property,
he will definitely be the one that I am going to work with.
- MARK C.
“At first we were nervous and overwhelmed to sell but Isaac was extremely patient, communicative and
transparent from list to sell.
- SAUL K.
“Isaac and his team did a fantastic job. It was quick, efficient and very professional. I was very satisfied. I had
to relocate out of state, and they were able to close on the deal when I was ready.
- STEVE S.
Very satisfied. Timely service, excellent communication. Easy access of paperwork
“ with electronic filing. Good work communicating with mortgage company and other
“- PATRICIA A
Thank you for taking the time to review my Listing Guide. I appreciate your time
and effort. At the end of the day, good advice doesn’t cost you, it pays you! We
look forward to being your trusted advisor.
305-414-1692 | [email protected]
Listing Guide 15.