Logo Logo placement The placement of the logo for marketing materials (e.g., print advertising, OOH, magazine, packaging, etc.) is the top-right or bottom-right corner. When used in web applications and e-mail, the logo must be placed in the top-left corner. In mobile applications the logo can be centered. When posting to social channels, there is more flexibility in the position of the logo, but it cannot be centered. When placing the logo, consider the width of the channel space. For placements that look askew, centering can be used. Marketing Communicati In marketing materials, t in the top or bottom midd
Akij Cement Brand Guideline Version 1, June, 2023 23 ions the logo must be placed dle or right corner of the page. Digital Communications Webpage and Templated e-mail applications only. The logo must be placed in the top left corner of the page. Mobile In mobile applications the logo must be placed in the top left corner of the page.
Logo Incorrect usage Signature (Dos and Don’ts) The primary color version should be used wherever possible and only on a white background. The black version should be used for black and white production or a fax sheet. The negative version can be used on a Bold Blur background but never on a shade/tone of Bold Blur. It may also be used on a dark image where enough contrast occurs. This Dos and Don'ts are applicable for the Bangla version of the Signature.
Akij Cement Brand Guideline Version 1, June, 2023 24 Color Signature Black Signature White Signature Never use less than 100% of Essential Primary Colors Do not condense, distort, or stretch the logo. Do not alter or replace the typography. Do not tilt the logo. Never use less than 100% Black (Greyscale) Never use other colors Never include image Do not flip the Symbol. Do not place the logo on a busy background. Never use the Signature with white or any color stroke in any shade of any images Never use the Signature with white or any color stroke in a shade of any color AKIJ CEMENT
Logo Master logo suite Before developing any creative, take a few moments to review this page and make sure you are selecting the right logo for the job. Standard logo Use this logo for: • All printable design • General marketing materials • Signage • Animations • PowerPoint Note: The standard logo is used in almost all applications. If in doubt, use this art. Online logo Use this logo for: • Digital advertising • Websites • E-mails • Mobile apps • Digital Video Note: The online logo is used in almost all applications. If in doubt, use this art. P U • N in d
Akij Cement Brand Guideline Version 1, June, 2023 25 Products Packaging logo Use this logo for: • In every packaging design Note: The packaging logo is used n almost all applications. If in doubt, use this art.
Logo Logo color iterations Full-color logo If color printing is available, use the full-color version of the logo. Grayscale logo When color printing is not available, use the appropriate grayscale artwork. Single-color logo In rare situations, it is impossible to reproduce the color gradient in our symbol. In these rare cases only (e.g., when etching the logo), use the appropriate single-color artwork.
Akij Cement Brand Guideline Version 1, June, 2023 26 CMYK CMYK
Color palette Overview Blac C- 0 M-0 Y- 0 K-1 Gray C- 0 M-0 Y- 0 K-7 Light C- 0 M- 0 Y- 0 K- 25 Secondary Color (Color Book__CMYK & RG Primary Color The basic color of our logo is Red and Blue. The p the logo color has been given below. Akij Cement colors are our primary visual identifier. Bold blue and red are our primary colors. Note: Please use support colors sparingly and in intended environments. Note: The CMYK and RGB color breakdowns shown on this page
Akij Cement Brand Guideline Version 1, June, 2023 27 ck 0 0 0 00 Black R-29 G-29 B-27 yscale 0 0 0 0 Grayscale R- 112 G- 111 B- 111 t gray 5 Light gray R- 208 G- 208 B- 208 GB) percentage of Bold Blue C- 100 M-100 Y- 0 K- 0 Bold Blue R- 49 G- 39 B- 13 Bold Red C- 0 M-100 Y- 100 K- 10 Bold Red R-210 G- 10 B17
Typography The DIN family and Li Ador Noirrit family font has played an important part in building the Akij Cement brand. Its bold, confident and distinct appearance has made it recognizable and associated with easy. Its soft friendly curves have given a warm personality to the Akij Cement businesses. Using our typeface consistently strengthens our communications by giving them a distinctive, easily recognizable visual style. Copy color should use Black in most instances. Gray 90% only used for text when black or white is not an option. Type should be left justified, right rag. Optimal leading for body copy is the type size +6 pt. Note: Consider using italics for internal purposes only. Typograp Our typefa chosen du definite o very legib complem Bangla Ty Our typefa was chos definitive It’s very le works we
Akij Cement Brand Guideline Version 1, June, 2023 28 hy ace is called DIN family and was ue to its timeless character and utlining with an upright outlook. It’s ble on a range of sizes and ents the Akij Cement Signature. DINBold for Large text and Headlines. Typeset in DIN Bold Typeset in DIN Medium DIN Medium for small copy text and information. SadfsafsddXimin earcien issitempor sollaudae venima nus, officime voles et, inctotatur, quatquiat. Aquatat harchiliqui odis ium id maio. Ugitior ecabore ndelendia aspient quia. Eleceaquunt eos ullanda Eperrum quibustrum fuga. Apicient. Ommolupid ullabor roviderro evenit face pudam eatur andam ugitoro ius maio incgnisquiae sa pelitius. Copytext example using Helvetica Neue Regular as main text and Helvetica Neue Medium for Sub-headline SadfsafsddXimin earcien issitempor sollaudae venima nus, officime ves et, inctotatur, quatquiat. Aquatat hariliqui odis ium id maio. Ugitior ecabore ndelendia aspient quia eleceaunt eos ullanda eperrum quibustrum fuga. Copytext example using Helvetica Neue Bold to highlight important information ypography ace is called Li Ador Noirrit and en due to its classic character and edges depicting of sincerity. egible on a range of sizes and ell with the Essential Signature. wj �`i ‰bF©Z d¨v‡gjx �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm Typeset in Li Ador Noirrit Bold Typeset in Li Ador Noirrit Regular Li Ador Noirrit regular for small copy text and information. �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm | �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm |
Overall brand imagery should be Optimistic: The overall tone should feel uplifting, light, and airy. Never dark and brooding. Clean & minimal: Focused subject matter should have clean, simple backgrounds. Natural: Light and color vibrance should feel natural. Unusual compositions: Whenever there’s a chance to frame or crop a photo differently or just off-center, please do so. Note: Images and application examples throughout this document are only for illustrative and guidance purposes, and they are not available for general use. Any imagery rights must be acquired on a case-by-case basis. This includes images of Employees. Photography Overview
Akij Cement Brand Guideline Version 1, June, 2023 29
Photography Overview Optimistic tone vs. Dark and Brooding Examples of unusual compositions
Akij Cement Brand Guideline Version 1, June, 2023 30 Unacceptable cropping Clean and minimal vs. busy and cluttered
Product & Pa Sty
ackaging yle Guide Akij Cement Brand Guideline Version 1, June, 2023 31
Researches show that in Cement factory emits the largest amount of C world. Akij Cement is pro- ducing nearly a million tons of cement contr less CO2 emission. Since we are adopting unique VRM technology, we c compared to any competitive cement industry in the country. Akij Ceme approx. 45% natural limestone by involving Blast Furnace Slag (cemen steel industry) in the composition which is substantially reducing additi Environment. Installment of very large VFD and Verti- cal Roller Mill ha power consumption up to 10%. On the contrary, Akij Cement is prevent as we are not using FLY-ASH, which is a carbon compound. Thus, we p Cement is the most green cement producer in Bangladesh. PRODUCT Overview
Akij Cement Brand Guideline Version 1, June, 2023 32 CO2 throughout the rolling approx. 40% can save 30% energy ent is also saving teous byproduct of ional impact on as further reduced ing health hazards roudly say that Akij
Product Category for Sales & Marketing Product Category AKIJ PORTLAND COMPOSITE CEMENT (PCC) AKIJ PORTLAND CEMEN AKIJ READY MIX CONCRETE. Pack Size 50 Kg Per Bag Ingredients PCC - Clinker 72-79%, Brast Furnace Slag, Limestone 21-28%, and Gy Certifications ISO BUET LGED MIST 20
Akij Cement Brand Guideline Version 1, June, 2023 33 NT (PC) ypsum 0-5% OPC - Clinker 95-100%, and Gypsum 0-5%
Pioneer in Vertical Roller Mill [VRM] Technology in Bangladesh: Akij Cement Company Ltd. introduced Vertical Roller Mill (VRM) in Bangladesh; VRM is the latest technology of the world for grinding cement which ensures 2-50 micron ultra-fine cement. LOESCHE’s (Germany) invented Vertical roller Mill (VRM) is the latest & the most modern technology of Cement grinding and its investment cost is high. It’s also technically an automated process. Standard ratio monitoring and maintaining of raw material, equality and fineness is easily and ceaselessly possible in this VRM. As a result the quality and standard remains unequal. Production Proces
Akij Cement Brand Guideline Version 1, June, 2023 34
Packaging Mode Block bottom valve sack(our bag) 2 ply stitch bag Major Elements ● Akij Logo Fly-Ash Certification Logo ● Free mnemonic ● Five Advantage Mnemonic ● Product Category Name BSTI Certificatio Packaging Style Guide for Sales & Marketing Pack Masurement
on Akij Cement Brand Guideline Version 1, June, 2023 35
Packaging Style Guide Color Dominant Color ● Milky White Dominant Color Ratio C -5 M - 15 Y - 40 K -5
Akij Cement Brand Guideline Version 1, June, 2023 36
Packaging Style Guide Packaging Design Packaging Design Flat
Akij Cement Brand Guideline Version 1, June, 2023 37 Packaging Design 3D
Print Tips
Akij Cement Brand Guideline Version 1, June, 2023 38
The akij cement grid system is designed to be a layout guide of- fering flexibility in image size while maintaining a unifying structure for essential. Print Template Single-page grid
Akij Cement Brand Guideline Version 1, June, 2023 39 5.2 x 7.2 Bleed 5 x 7 Trim 4 x 6 Live
Primary & secondary color palette The secondary color palette is meant to complement the primary colors and provide a silvery canvas for the words and images while setting off the logo. Print Color Information: Brand & Ads General printing Bold Blue C- 100 M-100 Y- 0 K- 0 General printing Bold Red C- 0 M-100 Y- 100 K- 10 Primary Color Palette General printing Black C-80 M-60 Y-30 K-15 General printing Black C- 60 M-35 Y-30 K-10 Gen Gra C- 0 Newspaper color palette Gradient Information Backgrounds: PMS 5455 Radial Gradations 40% over white and full white. Backaground Information Backgrounds: Fair face.
Akij Cement Brand Guideline Version 1, June, 2023 40 Secondary Color Palette General printing Black C- 0 M-0 Y- 0 K-100 General printing Black C-80 M-60 Y-30 K-15 General printing Black C-100 M-80 Y-25 K-10 General printing Black C- 60 M-35 Y-30 K-10 General printing Grayscale C- 0 M-0 Y- 0 K-70 neral printing ayscale 0 M-0 Y- 0 K-70 General printing Light gray C- 0 M- 0 Y- 0 K- 25
Print Template Single-page overview ImageArea60% InformationArea40% Type + visual solution
Akij Cement Brand Guideline Version 1, June, 2023 41 �াপনায় কংি�েটর িনজ� ৈশি�ক �প হল েফয়ার েফইস, যার মাধ্যেম �াপনা এবং িনম র্ াণৈশলীর দঢ়তা ৃ ও �কীয়তা �কাশ পায়। �াই এ্যাশ কাবেনরর্ েযৗগ হওয়ায় কংি�েটর রং ও িফিনিশং হয় কােলা। অন্যিদেক, �াই এ্যাশ িবহীন আিকজ িসেমন্ট েদয় উ�ল ও মসণৃ “েফয়ার েফইস’’ �াপনা িনম র্ ােণর িন�য়তা। Image Area 60% Information Area 40%
Print Template Single-page overview Akij Cement Text Area 40% Type + visual solution
Akij Cement Brand Guideline Version 1, June, 2023 42 Image Area 60%
Print Template Single-page grid Akij Cement Branding Area 40% Type + visual solution
Akij Cement Brand Guideline Version 1, June, 2023 43 Project Area 60%
Print Template Single-page grid dvBf G¨vWfv‡È �wKR wm‡gÈ
Akij Cement Brand Guideline Version 1, June, 2023 44 ÈR
Out-of-hom
me tips Akij Cement Brand Guideline Version 1, June, 2023 45
Out-of-home 40’X20’ Billboard The akij cement grid system is designed to be a layout guide of- fering flexibility in image size while maintaining a unifying structure for essential. XvjvB‡qi Rb¨ m‡ev©rK…ó /Ak bZy b i“‡c bZy b D`¨‡g 0.5ft Bleed Padding 2ft padding Logo Aligns with Text and Information Text Li Ador Noirrit Bold Type: 40pt. Text Li Ador Noirrit Bold, Type: 40pt. Akij Cement Logo Area 55% Product Imag
Akij Cement Brand Guideline Version 1, June, 2023 46 kijCement akijcement.com White Area 60% Blue Area 40% ge Area 45%
The akij cement grid system is designed to be a layout guide of- fering flexibility in image size while maintaining a unifying structure for essential. Out-of-home 4’X8’ Standy /AkijCement akijcement.com Standy_Size_4ft X 8ft Standy_Size_4ft X 8ft /AkijCement akijcement.com XvjvB‡qi Rb¨ m‡ev©rK…ó Hotline & other Information 30% Image/Product Branding Area 35% Logo, USP Area 35%
Akij Cement Brand Guideline Version 1, June, 2023 47