The akij cement grid system is designed to be a layout guide of- fering flexibility in image size while maintaining a unifying structure for essential. Out-of-home 2’X4’ Festoon /AkijCement akijcement.com XvjvB‡qi Rb¨ m‡ev©rK…ó Hotline & other Information 30% Image/Product Branding Area 35% Logo, USP Area 35%
Akij Cement Brand Guideline Version 1, June, 2023 48 /AkijCement akijcement.com
Out-of-home 8’X6’ Project Board Akij Cement Branding Area 40% Project Area 60% Customized Project Board The akij cement grid system is designed to be a layout guide of- fering flexibility in image size while maintaining a unifying structure for essential.
Akij Cement Brand Guideline Version 1, June, 2023 49
Out-of-home 8’X6’ Project Board Generic Project Board Akij Cement Text Area 40% Image Area 60% The akij cement grid system is designed to be a layout guide of- fering flexibility in image size while maintaining a unifying structure for essential.
Akij Cement Brand Guideline Version 1, June, 2023 50
Out-of-home Wall Paint 8ftX4ft Padding 1ft padding Top Blue Backaground Area 1.25ft WhiteBackaground Area 2ft Bottom Blue Backaground Area 1.75ft Akij Cement Logo Area 60% Product The akij cement grid system is designed to be a layout guide of- fering flexibility in image size while maintaining a unifying structure for essential.
Akij Cement Brand Guideline Version 1, June, 2023 51 Padding 1ft padding Image Area 40%
Out-of-home Shop Sign 10ftX4ft The akij cement grid system is designed to be a layout guide of- fering flexibility in image size while maintaining a unifying structure for essential. †cÖvt †gvt mvw`Kzi ingvb †gmvm© wmbw_qv wm‡g›U kc wgZiv evm÷¨vÛ (eiæÛx †ivW), gvwbKMÄ †gvevBj t 01714493023 Business partner Information 40% Akij 6in Bleed 5.4 in Bleed 5.4 in Bleed Text Li Ador Noirrit Semi Bold Type: 14pt. Text Li Ador Noirrit Bold Type: 28pt. Text Li Ador Noirrit Regular Type: 20pt. Text Li Ador Noirrit Regular Type: 13pt. Text Li Ador Noirrit Regular Type: 16pt.
Akij Cement Brand Guideline Version 1, June, 2023 52 Cement Logo and product Branding Area 60% 1.8in Bleed 6in Bleed 6in Bleed
Out-of-home Shop Sign 15ftX4ft †cÖvt †gvt mvw`Kzi ingvb †gmvm© wmbw_qv wm‡g›U kc wgZiv evm÷¨vÛ (eiæÛx †ivW), gvwbKMÄ †gvevBj t 01714493023 Business partner Information 40% Text Li Ador Noirrit Semi Bold Type: 18pt. Text Li Ador Noirrit Bold Type: 30pt. Text Li Ador Noirrit Regular Type: 22pt. Text Li Ador Noirrit Regular Type: 14pt. Text Li Ador Noirrit Regular Type: 18pt. 15in Bleed 15in Ble
Akij Cement Brand Guideline Version 1, June, 2023 53 Akij Cement Logo and product Branding Area 60% eed 12in Bleed 12in Bleed 12in Bleed
Out-of-home Shop paint 8ftX4ft The akij cement grid system is designed to be a layout guide of- fering flexibility in image size while maintaining a unifying structure for essential. White Backaground Area 2.25ft Bottom Blue Backaground Area 1.75ft Akij Cement Logo Area 50% Logo Aligns with Text and Information 0.15ft Bleed 0.75ft Bleed
Akij Cement Brand Guideline Version 1, June, 2023 54 Product Image Area 50% 0.75ft Bleed
Digital Adve
ertising Tips Akij Cement Brand Guideline Version 1, June, 2023 55
Digital Advertising Blueprint This guide should act as a blueprint and be followed across all banner sizes unless otherwise noted. Headline that sits on two lines. /AkijCement www SubheadSubheadSubheadSubheadSubhead SubheadSubheadead Alignment Align Headline to Logo with 20 pixel padding Hotline website Facebook aligns Headline Mark pro Bold Type: 20pt. Leading: 18 Sub headline Mark pro Regular Type: 8pt. Leading: 9 Logo Aligns with CTA Background Cement fairface Background 20 pixels
Akij Cement Brand Guideline Version 1, June, 2023 56 w.akijcement.com Padding 20 pixel padding and s with logo Border 0.5 pixel border All padding measurements are within 0.5 pixel border Headline that sits on two lines. /AkijCement www.akijcement.com SubheadSubheadSubheadSubheadSubhead SubheadSubheadead Alignment Align Headline to Logo with 20 pixel padding Padding 20 pixel padding Hotline website and Facebook aligns with logo Headline Mark pro Bold Type: 20pt. Leading: 18 Sub headline Mark pro Regular Type: 8pt. Leading: 9 Logo Aligns with CTA Background Cement fairface Background Border 0.5 pixel border All padding measurements are within 0.5 pixel border 20 pixels
Digital Advertising Core Lines Business Logos This guide should act as a blueprint and be followed across all banner sizes unless otherwise noted. Headline that sits on two lines. SubheadSubheadSubhea dSubheadSubheadSubhe adSubheadead Alignment Align Headline to Logo with 20 pixel padding Headline Mark pro Bold Type: 20pt. Leading: 18 Sub headline Mark pro Regular Type: 8pt. Leading: 9 Logo Aligns with CTA Background Cement fairface Bac 20 pixels
Akij Cement Brand Guideline Version 1, June, 2023 57 /AkijCement www.akijcement.com Headline that sits on two lines. Subhead SubheadSubheadSubheadSubheadSubheadSubheadSubheadSubheadSubheadSubheadSubheadSubheadSubh eadSubheadSubheadSubheadSubhe adSubheadSubheadSubheadSubhea dSubheadSubheadSubheadSubhead SubheadSubheadSubheadSubhead /AkijCement www.akijcement.com Padding 20 pixel padding Hotline website and Facebook aligns with logo kground Border 0.5 pixel border All padding measurements are within 0.5 pixel border
Digital Advertising Animation Animation should be simple and communicate a clear and concis The transition between frames should be smooth and simple, not Frame 1 Frame 2 Frame 5 Frame 6
Akij Cement Brand Guideline Version 1, June, 2023 58 se message. Moving elements should be used minimally. thing too jarring or gimmicky. Frame 3 Frame 4 Frame 7 Frame 8
The 300x250 size should adhere to all specific rules for scaling, positioning, and alignment from previous blueprint pages. The 728x90 demonstrates a slight exception to all other blueprint examples. Breaking these units into a grid provides reference points for horizontally aligning our elements. Digital Advertising 300x250 / 728x90 Headline Mark pro Bold Type: 20pt. /AkijCement www.akijcement.com Headline SubheadSubheadSubh SubheadSubheadead Im
Akij Cement Brand Guideline Version 1, June, 2023 59 Headline that sits on two lines. /AkijCement www.akijcement.com SubheadSubheadSubheadSubheadSubhead SubheadSubheadead Alignment Align Headline to Logo with 20 pixel padding Padding 20 pixel padding Hotline website and Facebook aligns with logo Headline Mark pro Bold Type: 20pt. Leading: 18 Sub headline Mark pro Regular Type: 8pt. Leading: 9 Logo Aligns with CTA Background Cement fairface Background Border 0.5 pixel border All padding measurements are within 0.5 pixel border Sub headline Mark pro Regular Type: 8pt. Leading: 9 20 pixels that sits on one lines headSubheadSubhead Akij Cement logo & information Area 40% mage Area 40%
He on The 300x600 size should adhere to all specific rules for scaling, positioning, and alignment from previous blueprint pages. The 160x600 demonstrates a slight exception to all other blueprint examples. essential logo at different scales and positioning due to the size constraints of the banner. Digital Advertising 300x600 / 160x600 Subhe Subhe Alignment Align Headlin with 16 pixel /AkijCem Headline Mark pro Bold Type: 20pt. Leading: 20 Sub headline Mark pro Regular Type: 8pt. Leading: 9
eadline that sits two lines. Headline that sits on three lines. Akij Cement Brand Guideline Version 1, June, 2023 60 adSubheadSubheadSubheadSubhead adSubheadead SubheadSubheadSubhe adSubheadSubheadSu bheadSubheadead ne to Logo padding Alignment Align Headline 14 pixel padding ment www.akijcement.com /AkijCement www.akijcement.com Headline Mark pro Bold Type: 16pt. Leading: 18 Sub headline Mark pro Regular Type: 8pt. Leading: 9
When creating ads for Twitter, LinkedIn, etc., please refer to their specs. Digital Advertising Paid Social - Twitter / LinkedIn
Akij Cement Brand Guideline Version 1, June, 2023 61
All videos should have clear and legible captions, and follow accessibility guidelines. The recommended placement for captions is at the bottom of the video; however, caption placement may vary based on the specific layout of the video’s platform. Digital Advertising Pre-Roll Video All videos s
Akij Cement Brand Guideline Version 1, June, 2023 62 All branding and disclaimer should be clear of play bars should have clear and legible captions, and follow accessibility guidelines.
Partnership
p Tips Akij Cement Brand Guideline Version 1, June, 2023 63
Partnerships Logo styling Just for reference the following style will be how we proceed with messaging as it pertains to sponsorship, partnerships, etc in advertising. In partnership logo lock- ups, essential logo should have the position of prominence on the left unless otherwise approved by the Brand Team. Sentence case will also be the method of closing the copy out excluding names of mentioned partners. As many of our frequent ad requestors/teams we wanted to provide the new styling. Make sure to follow all logo spacing guidelines in partnership advertising. Digital Placements: • Weave the partner logo into the live area of the image, but only in the negative space. • Ask the partner to provide a one-color version of their logo in our color palette (white on darker images, colour logo on lighter images). • If the artwork has a brand bar and text section, include the logo in deep blue. Offline placements: We will follow the same standards that we have already set forth for co-op advertising: • Utilize essential brand bar creative with partner logos in deep silver. The logo height of the partner logo should be proportional to the logo height of Southwest. Digital Placement Partner logo should be placed in the negative space in one-color using the Southwest color palette. The placement of logos should follow the placement of advertising anchoring on the bottom right. The height of the Southwest heart should be proportionate to the height of the Brand Bar.
Akij Cement Brand Guideline Version 1, June, 2023 64 Partner logo Area 40% Akij Cement logo Area 60% Partner logo Area 40% Akij Cement logo Area 60% Partner logo Area 40% Akij Cement logo Area 60%
Internal Communica Style Guide
ations Akij Cement Brand Guideline Version 1, June, 2023 65
Personal communication Business cards and email signature Subrata Kumar Singha Deputy Manager, Marketing, ARL Deputy Manager, Marketing, ARL Font: DIN Regular, Type: 7pt Phone & email Font: DIN Regular, Type: 7pt +88 01711555009 [email protected] Corporate Headquarters: Akij House, 198 Bir Uttam Mir Shawkat Sarak, (Gulshan-Tejgaon Link Road),Tejgaon, Dhaka-1208 [email protected], www.akijbuildingsolutions.com Alignment Align Personal & Business Information with 0.30in padding Corporate Headquarters Font: DIN Bold, Type: 7pt Akij House Font: DIN Regular, Type: 7pt ABSL All Unite logo Akij Cement logo Akij Bulding solu www.akijcement.com [email protected] 0.30in 0.30in 0.30in Subrata Kumar Singha Font: DIN Bold,Type: 10.5pt. Alignment Align ABSL All unite Logo with 0.30in padding
Akij Cement Brand Guideline Version 1, June, 2023 66 o Size: 0.90 in ution logo Size: 1.15 in
Personal communication Letterhead template For Procurement orders visit ibos Note: Only use approved artwork for all envelope applications. Letterhead
Akij Cement Brand Guideline Version 1, June, 2023 67 Letterhead AKIJ CEMENT COMPANY LTD. Akij House, 198 Bir Uttam Mir Shawkat Sarak, Tejgaon, Dhaka-1208 Factory: Nabiganj, Kadam Rasul, Bandar, Narayanganj www.akijcement.com [email protected] 08000555777 Alignment Align Personal & Business Information with 0.65in padding Body Type writting Space Font size: 11pt Grigline 0.50in Grigline 0.50in [Your name] [Your address] [Your city, state and zip code] [Date] [Hiring manager's name] [Hiring manager's title] [Company name] [Company address] [Company city, state and zip code] Dear [Hiring manager's name], I'm writing to express my interest in the position of [job title] at [company]. [Explain how you heard about the job and name your contact if you were referred by someone within the company.] I believe my [skills and qualifications] make me an ideal fit for this job. [Use the second paragraph to elaborate on how you would help the company. Reference specific campaigns or projects when possible.] [Use the third paragraph to summarize your key qualifications. Elaborate on your most important accomplishments and include details that you were unable to provide in the more concise format of your resume.] [Use the fourth paragraph to briefly explain why you want to work for this company. Mention the additional documents included with your cover letter, and express your excitement about moving forward in the hiring process.] Sincerely, [Your name] Logo should be 1.5in X 0.65in
For Procurement orders visit ibos Note: Only use approved artwork for all envelope applications. Personal communication Envelope A4 Envelope AKIJ CEMENT COMPANY LTD. Akij House, 198 Bir Uttam Mir Shawkat Sarak, Dhaka-1208 Factory: Nabiganj, Kadam Rasul, Bandar, Narayanganj www.akijcement.com [email protected] 08 000 555 777 Gridline 0.85in Gridline 0.85in Alignment Align Personal & Business Information with 0.85in padding
Akij Cement Brand Guideline Version 1, June, 2023 68 A5 Envelope 08 000 555 777 AKIJ CEMENT COMPANY LTD. Gridline 0.85in Gridline 0.85in
Please consider the swatches below when creating graphs, charts and design elements in Powerpoint presentations. Note: Only use approved artwork for all Powerpoint applications. Personal communication Powerpoint template Option 1 English Font Approved font to be used for headers and text body Helvetica Neue Bold for Larg text and Headlines. Helvetica Neue Medium for small copy text and informa SadfsafsddXimin earcien issitempor sollaudae venima nus, officime voles et, inctotatur, quatquiat. Aquatat harchiliqui odis ium id maio. Ugitior ecabore ndelendia aspient quia. Eleceaquunt eos ullanda Eperrum quibustrum fuga. Apicient. Ommolupid ullabor roviderro evenit face pudam eatur andam ugitoro ius maio incgnisquiae sa pelitius. Copytext example using Helvetica Neue Regular as main text and Helvetica Neue Medium for Sub-headline SadfsafsddXimin earcien issitempor sollaudae venima nus, officime ves et, inctotatur, quatquiat. Aquatat hariliqui odis ium id maio. Ugitior ecabore ndelendia aspient quia eleceaunt eos ullanda eperrum quibustrum fuga. Copytext example using Helvetica Neue Bold to highlight important information Presentation Primary colors Prese
Akij Cement Brand Guideline Version 1, June, 2023 69 Bangla Font Approved font to be used for headers and text body ge ation. �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm �gvi †mvbvi evsjv �wg †Zvgvq fv‡jvevwm Typeset in KarnaphuliMJ Bold Presentation Title (Helvetica-30pt) Presented by (Helvetica-18 pt) Date (Helvetica-13 pt) Title headline font size (Helvetica-30 pt) Title headline font size (Helvetica-30 pt) Body headline font size (Helvetica bold-15 pt) Body headline font size (Helvetica Medium-15 pt) entation Secondary Color
Official communication ID Card Subrata Kumar Singha Deputy Manager Marketing Emp ID: R2279 Enroll: 470387 Blood Group: A (+)ve If found please return to : Akij House, 198 Bir Uttam Mir Shawkat Sarak, Tejgaon, Dhaka-1208 Bangladesh Deputy Manage Font: DIN Regul Alignment 0.15in padding Alignment Blue border 0.0 Akij Cement log White backgrou Color elements Akij Bulding solution logo Size: 1.15 in Subrata Kumar Font: DIN Bold,T 0.15in 0.15in 0.15in 0.15in Corporate Headquarters Font: DIN Bold, Type: 7pt Akij House Font: DIN Medium, Type: 7pt toll free hotline Font: DIN Medium, Type: 6.75pt 08 000 5 Font: DIN toll free hotline 08 000 555 777
Akij Cement Brand Guideline Version 1, June, 2023 70 r, Marketing lar, Type: 7pt 7in padding go Size: 1 in nd picture and size must be 1.35 in 0.45 in Singha Type: 10pt. 555 777 N Medium, Type: 6.75pt
Official communication Mug Logo minemum size: 2in Logo minemum size: 2in
Akij Cement Brand Guideline Version 1, June, 2023 71
Official communication Crockeries item L Logo minemum size: 1.1in Logo minemum size: 1.1in
Akij Cement Brand Guideline Version 1, June, 2023 72 Logo minemum size: 1.7in