SMILE 101

SMILE 101
Social Media
Influencer Listing
Engine

Table of contents

03 Introduction 04 Roadmap detailing
methodology

06 Methodology for 08 Power interest map
Identifying and
Prioritizing Influencers

10 Top Comms Influencers 56 Calibration process
on Social Media (SM)

SM Experts___________10
SM Generalists________26
SM Specialists________33
SM Potential__________44

60 Panelists 62 About Reputation
Today

63 About The PRactice 64 Disclaimer

2

Introduction

Influence has been a key point of discussion This accounts for the quantified and softer aspects

in 2020. What it means for marketers, opinion to recognize Influencers in cohorts by bringing

leaders, relationships and sales is very different in a fresh approach from The PRactice who have

from each other. developed a propreitary stakeholder engagement

Individuals straddle across playing the role of platform- the Cube.

a knowledge imparter and receiver. There is As technology and digital transformation finds its

knowledge to be shared, announcements to be way in our daily vocabulary, this report will throw

made, conversations to be started, promotions to light on the top Communications influencers

be done - all while we consume communications. of 2020 in a new fashion- by categorising them

This aspect itself has given new dimensions to in cohorts. We hope that the cohorts help you

how we approach social media as individuals identify your approach with these influencers more

and as organizations. With metrics associated objectively.

with every word we speak online: our visibility,
persuasiveness, relevance and credibility are all We congratulate every voice which helps us be
‘metrified’. As Influence is not a linear metric, a two- better at leveraging reputation in the digital space.

dimensional approach has been crafted for this

report

This is the first of its kind study of 100+ professionals (leaders from in-house communication
departments and PR consultancies) highlighting their presence and engagement on Twitter and
LinkedIn. This is not a ranking but a report. Most of the names were chosen from the following
two data sets - those in-house leaders who featured in RT 40 under 40 over the years and
those who featured in the 100 Most Important People’s list last year.

3 Social Media Influencers map

Roadmap detailing methodology

1 2 3

Identification of Calibration with Panel Normalizing metrices for
Influencers standardization
Basis Twitter and LinkedIn data
Reputation Today’s list of available for the influencers, a Normalizing all metrices on a
40 under 40 and 100 Most Panel calibrated Power Interest 5 point scale for comparison,
important professionals for the map for 10 Influencers, The and inculcated the calibration
years 2018 - 2019 Panel was : of weight parameters from the
panel
• Hemant Gaule

• Shreya Krishnan

• Narahari KS

• Shivaji Sinha

• Ankur Rawal

4

45 6

Determining Power & Plotting on the power- Cohort identification on
Interest weightage interest grid power-interest grid

Weightage of Power basis- Plotting each influencer on the Listing according to cohorts
• Reach of Twitter followers power interest grid identified-

• Reach of LinkedIn followers • Experts

Weightage of Interest basis- • Generalists

• Twitter Engagement rates • Specialists

• Twitter Activity scores • Newcomers

• Linkedin Engagement rates

5 Social Media Influencers map

Methodology for Identifying and
Prioritizing Influencers

Influence is a function of an individual’s power
to affect opinions and the interest shown by the
community in them. And influencers are plotted
on our power-interest quadrant to arrive at
relevant cohorts

Metric Weightage Notes

Power Reach 40% Total following of the influencer
Twitter Followers 60%
(Quantum of An independant blog and active writing in 2018
your reach in Reach
LinkedIn Followers Number of posts in 2018
the community)
Last 100 tweets scraped through twitter
Interest Activity 20% and 10 random number generated to obtain
(How engaged Twitter posts (Avg tweets 40% engagement for taking an average divided by
your community per month since account number of current followers of the Influencer
is with you ) creation) Last 10 linkedIn posts taken for an average
divided by number of current followers of the
Engagement Influencer
Average engagement rate
on last 100 twitter posts

Engagement 40%
Average engagement rate
on Author’s Linkedin posts

*Obtained from panel Calibration

6

Cohorts aid in formulating the engagement strategy with the influencer Social Media Influencers map
7

Power interest map

8

SM Experts SM Potential SM Generalist SM Specialist

Power & Interest > 2.5 (43) Power & Interest < 2.5 (42) Power >2.5; Interest < 2.5 (17) Power < 2.5; Interest > 2.5 (30)

Aman Dhall Amrit Anand Aman Gupta Ameer Ismail
Amit Misra Aseem Sood Gopika Gulati Anand Mahesh Talari
Anand Subramanian Bhavna Singh Harjiv Singh Archana Jain
Aniruddha Atul Bhagwat Bhavya Sharma Harsh Mehta Atul Sharma
Ankit Vengurlekar Brian Ammanna Jasmin Pithawala Bipasha Chakrabarti
Anshul Sushil Deepa Dey Kapil Rampal Gaurav Bhaskar
Ashwani Singla Deepa Sridhar Poonam Prahlad Gaurav Patra
Atipriya Sarawat Dhrubajyoti Gayan Prasidha Menon Kapil Sharma
Chetan Mahajan Dilip Yadav Ritesh Mehta Karan Bhujbal
Dilip Cherian Geetaj Chanana Sahil Chopra Kiran Ray Chaudhury
Gaurav Sinha Kinshuk Gupta Shailesh Goyal Madhavi Jha
Girish Balachandran Mahesh Jayaram Shravani Dang Minol Ajekar
Harshendra Verdhan Mahul Brahma Sunaina Jairath Nandini Chatterjee
Heena Kanal Manisha Choudhary Tarunjeet Rattan Nikhil Khanna
Himanshu Raj Minal D’rozario Varsha Chainani Nitin Thakur
Ishteyaque Amjad Mukesh Kharbanda Xavier Prabhu Paresh Chaudhry
Jaideep Shergill N S Rajan Yashmeen Barua Payal Banerjee
Komal Lath Nandita Lakshmanan Piyal Banerjee
Kunal Kishore Sinha Nazeeb Arif Pooja Pathak
Madan Bahal Neelayam Sorte Puneet Gupta
Minari Shah Ophira Bhatia Sanaj Natarajan
Nandini Goswami Paroma Roychowdhury Shivani Gupta
Neeraj Jha Pradeep Rajsekharan Sonia Huria
Nikhil Dey Praveen Rikhy Sunita Sule
Nitin Mantri Rahul Nag Sylvia Dutta
Partha Ghosh Rakhee Lalvani Thomas Cherian
Prema Sagar Ravi Shankar Vandana Shenoy
Rakesh Thukral Rishi Seth Vasundhara Mudgil
Rohan Vyavaharkar Ruby Sinha Vipin Nair
Ruchica Tomar Sanghamitra Bhargov Vivek Suchanti
Ruchika Mehta Sarah Gideon
Sandeep Rao Satinder Bindra
Sarvesh Tiwari Shivanjali Singh
Seema Ahuja Shveta Singh
Shalini Singh Smita Basu Roy
Shekhar Das Choudhary Subhayu Mishra
Shweta Munjal Sudeep Bhalla
Sourav Mishra Sujit Ganguli
Sujit Patil Sunayna Malik
Tinu Cherian Suniet Bezbaroowa
Valerie Pinto Tushar Makkar
Varghese Thomas Udit Pathak
Vineet Handa
9 Social Media Influencers map

Social Media
Experts

10

Aman Dhall

PolicyBazaar.com

/amandhall25 /amandhall25
Followers
Followers Engagement rate
9,979
1,562 3.3%
Engagement rate
Average tweets per month
32.1%
22.3
Power 3.4
Interest 3.8

Amit Misra

MSL

/amit-misra-59a7094 /misrapolis

Followers Followers Engagement rate

9937 1566 7.5

Engagement rate Average tweets per month

100.80 16.7

Power 3.4 Interest 4.6

Anand Subramanian

Ola

/anandish /anandish

Followers Followers Engagement rate

3793 1508 1

Engagement rate Average tweets per month

38.60 16.2

Power 2.8 Interest 3

11 Social Media Influencers map

Aniruddha Atul Bhagwat

Ideosphere

/aniruddha-atul- /ideoandy Engagement rate
bhagwat-21011615
Followers 1.3
Followers
299
3181
Average tweets per month
Engagement rate
10.9
14.90
Interest 2.6
Power 2.8

Ankit Vengurlekar

Xiaomi

/ankitvengurlekar /ankitv Engagement rate

Followers Followers 4.6

5705 47800

Engagement rate Average tweets per month

44.60 285.3

Power 4.4 Interest 4.2

Anshul Sushil

Wizikey

/anshulsushil /_anshul Engagement rate

Followers Followers 2.1

4822 3278

Engagement rate Average tweets per month

6.60 137.9

Power 3.2 Interest 3

12

Ashwani Singla

Astrum

/ashwani /ashsingla

Followers Followers Engagement rate

6590 2188 2.9

Engagement rate Average tweets per month

41.00 14.4

Power 3.2 Interest 3.4

Atipriya Sarawat

Fiserv

/atipriya-sarawat- /atipriya Engagement rate
aaa4821a
Followers 2.3
Followers
323
3751
Average tweets per month
Engagement rate
11.4
108.50
Interest 3.8
Power 2.8

Chetan Mahajan

The Mavericks

/cmahajan /ChetanMahajan

Followers Followers Engagement rate

3631 1474 3.1

Engagement rate Average tweets per month

10.90 43.8

Power 2.8 Interest 3.2

13 Social Media Influencers map

Dilip Cherian

Perfect Relations

/dilipcherian /dilipthecherian

Followers Followers Engagement rate

8983 55200 4.6

Engagement rate Average tweets per month

32.44 230.4

Power 5 Interest 4.2

Gaurav Sinha

Audi

/gaurav-sinha-3493111b /realgauravsinha

Followers Followers Engagement rate

10487 466 0.7

Engagement rate Average tweets per month

104.50 75.9

Power 3.4 Interest 3.2

Girish Balachandran

On Purpose

/girish- /Girisham1
balachandran-6935851
Followers Engagement rate
Followers
3032 5
2295
Average tweets per month
Engagement rate
90.4
36.40
Interest 4.4
Power 2.6

14

Harshendra Verdhan

IFFCO

/harshendra /iamharshendra

Followers Followers Engagement rate

8759 5429 2.6

Engagement rate Average tweets per month

40.60 111.4

Power 4.2 Interest 3.8

Heena Kanal

Cipla

/heenakanal /heenakanal Engagement rate

Followers Followers 2.8

14186 303

Engagement rate Average tweets per month

29.25 1.5

Power 3.4 Interest 2.8

Himanshu Raj

Mobile Premier League

/himanshuraj /Lordchewbarka

Followers Followers Engagement rate

2318 3416 0.2

Engagement rate Average tweets per month

12.40 195.3

Power 2.6 Interest 2.6

15 Social Media Influencers map

Ishteyaque Amjad

Coca Cola

/ishteyaque- /ishteyaqueamjad
amjad-3270104
Followers Engagement rate
Followers
337 4.7
7379
Average tweets per month
Engagement rate
3
35.70
Interest 3.6
Power 3.4

Jaideep Shergill

Pitchfork Partners

/jaideep-shergill-a2b79578 /jaideep19

Followers Followers Engagement rate

3796 371 1.3

Engagement rate Average tweets per month

21.10 24.1

Power 2.8 Interest 2.6

Komal Lath

Tute Consult

/komallath /tuteconsult

Followers Followers Engagement rate

5563 393 4.7

Engagement rate Average tweets per month

29.89 11.3

Power 2.8 Interest 3.4

16

Kunal Kishore Sinha

Value 360 Communication

/kunal-kishore-a6a0852 /kunalkishore24

Followers Followers Engagement rate

8534 2327 3.8

Engagement rate Average tweets per month

6.75 34.2

Power 3.8 Interest 3.2

Madan Bahal

Adfactors PR

/madan-bahal-92559b25 /bahalmadan

Followers Followers Engagement rate

6294 3317 77.8

Engagement rate Average tweets per month

162.78 7.2

Power 3.2 Interest 4.4

Minari Shah

Amazon

/minari-shah-2762394 /MinariShah

Followers Followers Engagement rate

6823 1888 6

Engagement rate Average tweets per month

10 14.0

Power 3.2 Interest 3.4

17 Social Media Influencers map

Nandini Goswami

Abbott Healthcare

/nandini-goswami- /goswami_nandini
32b6835
Followers Engagement rate
Followers
499 4
4121
Average tweets per month
Engagement rate
8.0
16

Power 2.8 Interest 3.2

Neeraj Jha

HDFC Bank

/jhaneeraj /Neer2605 Engagement rate

Followers Followers 0.4

5104 1102

Engagement rate Average tweets per month

70.00 7.4

Power 2.8 Interest 2.8

Nikhil Dey

Weber Shandwick India

/nikhildey /deydreaming

Followers Followers Engagement rate

4798 2061 14.4

Engagement rate Average tweets per month

24.20 27.7

Power 3.2 Interest 3.8

18

Nitin Mantri

AvianWE

/nitinmantri /nitinmantri

Followers Followers Engagement rate

3079 3121 18

Engagement rate Average tweets per month

10 5.0

Power 2.6 Interest 3.2

Partha Ghosh

Samsung India

/partha-ghosh-35887a9 /heyyparth Engagement rate

Followers Followers 14

9075 4743

Engagement rate Average tweets per month

121 45.0

Power 4.2 Interest 4.8

Prema Sagar

Genesis BCW

/psagarindia /psagarindia

Followers Followers Engagement rate

6845 6100 3.3

Engagement rate Average tweets per month

10.60 81.8

Power 3.6 Interest 3.2

19 Social Media Influencers map

Rakesh Thukral

Edelman

/rakesh-thukral-a62744 /RakeshThukral

Followers Followers Engagement rate

1714 2120 0.3

Engagement rate Average tweets per month

17.20 106

Power 2.6 Interest 2.6

Rohan Vyavaharkar

Omidyar Network

/rohanvyavaharkar /vyavaharkar

Followers Followers Engagement rate

3526 1987 0.9

Engagement rate Average tweets per month

19.20 104.7

Power 3.2 Interest 2.6

Ruchica Tomar

MakeMyTrip

/ruchica-tomar- /ruchicatomar
115a3328
Followers Engagement rate
Followers
15100 4.2
914
Average tweets per month
Engagement rate
116.3
21.10

Power 2.8 Interest 3.8

20

Ruchika Mehta

Park Hotels

/ruchika-mehta /ruchikamehta_

Followers Followers Engagement rate

16626 1240 4.2

Engagement rate Average tweets per month

141.20 34.5

Power 3.4 Interest 4.4

Sandeep Rao

One Source

/sandeeeprao /husband_diaries

Followers Followers Engagement rate

11163 173 0.1

Engagement rate Average tweets per month

72.30 22.1

Power 3.4 Interest 3

Sarvesh Tiwari

PR Professionals

/sarvesh-tiwari- /sarveshsays
0a532522
Followers Engagement rate
Followers
11700 114
5480
Average tweets per month
Engagement rate
18.4
68.60

Power 4 Interest 4.6

21 Social Media Influencers map

Seema Ahuja

Biocon

/seemaahuja66 /SeemaAhuja1

Followers Followers Engagement rate

4087 1534 2.3

Engagement rate Average tweets per month

31.40 51.5

Power 2.8 Interest 3.6

Shalini Singh

Tata Power

/shalini- /ShaliniSingh99
singh-90878730
Followers Engagement rate
Followers
58 1
20,731
Average tweets per month
Engagement rate
10.2
62.50

Power 3.4 Interest 3.4

Shekhar Das Chowdhury

Mercedes Benz, India

/shekhardaschowdhury /shekhardc

Followers Followers Engagement rate

4828 1018 8

Engagement rate Average tweets per month

33 11.0

Power 42..8 Interest 4.2

22

Shweta Munjal

Nayara Energy

/shweta-munjal- /shwetamunjal
b4590b1
Followers Engagement rate
Followers
292 1
5794
Average tweets per month
Engagement rate
18.2
81.80

Power 2.8 Interes3t .4

Sourav Mishra

IIFL

/souravmishra /souravmishra1

Followers Followers Engagement rate

23297 2401 3.3

Engagement rate Average tweets per month

38.30 79.3

Power 3.8 Interest 4

Sujit Patil /SujitPatil

Godrej Industries Followers Engagement rate

/sujitpatilabc 2024 8.5

Followers Average tweets per month

11196 59.1

Engagement rate Interest 4.8

245.50

Power 3.8

23 Social Media Influencers map

Tinu Cherian

UST Global

/tinucherian /tinucherian

Followers Followers Engagement rate

3940 374.2K 22

Engagement rate Average tweets per month

6.67 1427.5

Power 4.4 Interest 3.8

Valerie Pinto

Weber Shandwick

/valerie-pinto-10b05452 /maskachaska

Followers Followers Engagement rate

3885 955 8.7

Engagement rate Average tweets per month

35.20 7.2

Power 2.8 Interest 4

Varghese Thomas

TVS Motor Company

/varghese-m- /vmthomas2071
thomas-3568034
Followers Engagement rate
Followers
629 0.2
3790
Average tweets per month
Engagement rate
11
783.50

Power 2.8 Interest 3

24

Vineet Handa

Kaizzen Communications

/vineet-handa-250024a /vineetalways

Followers Followers Engagement rate

11531 532 2.6

Engagement rate Average tweets per month

64.10 3.3

Power 3.4 Interest 3.6

25 Social Media Influencers map

Social Media
Generalist

26

Aman Gupta

SPAG

/aman-gupta-208618 /saysaman

Followers Followers Engagement rate

5131 870 0.9

Engagement rate Average tweets per month

4.70 74.7

Power 2.8 Interest 1.6

Gopika Gulati

Hotstar

/vvv-gulati-2159506 /gopirazzi Engagement rate

Followers Followers 0.4

6157 619

Engagement rate Average tweets per month

7.00 7.9

Power 2.8 Interest 1.6

Harjiv Singh

Gutenberg

/harjivsingh /harjivsingh

Followers Followers Engagement rate

4438 1060 1

Engagement rate Average tweets per month

1.60 91

Power 2.8 Interest 2

27 Social Media Influencers map

Harsh Mehta

Bombardier

/harsh-mehta-970a496 /harsh2910

Followers Followers Engagement rate

16050 206 1

Engagement rate Average tweets per month

10.00 1.1

Power 3.4 Interest 2

Jasmin Pithawala

The Boston Consulting Group

/jasmin- /jasonthegoo Engagement rate
pithawala-9605835
Followers 0
Followers
48
9098
Average tweets per month
Engagement rate
0
10.00

Power 3.4 Interest 1.4

Kapil Rampal

Creative Crest

/kapilrampal /kapilrampal

Followers Followers Engagement rate

16758 242 0.2

Engagement rate Average tweets per month

5.80 0.1

Power 3.4 Interest 1

28

Prasidha Menon

OYO

/prasidha-menon- /prasidham
a03a2ab
Followers Engagement rate
Followers
452 3.2
4438
Average tweets per month
Engagement rate
7.6
NA

Power 2.8 Interest NA

Poonam Prahlad

Media Moments

/poonam-prahlad- /Pnm08 Engagement rate
8331b95
Followers 0.6
Followers
620
15131
Average tweets per month
Engagement rate
6.1
5.80

Power 3.4 Interest 1.2

Ritesh Mehta

SBI

/ritesh-mehta-88733634 /riteshmmehta

Followers Followers Engagement rate

7743 374 0.3

Engagement rate Average tweets per month

24.50 64.4

Power 3.4 Interest 2.4

29 Social Media Influencers map

Sahil Chopra

Stanza Living

/choprasahil /sahilchopra1987

Followers Followers Engagement rate

3646 274 0.9

Engagement rate Average tweets per month

18.43 24.1

Power 2.8 Interest 2.2

Shailesh Goyal

Simulations

/shailesh-goyal-a11ab610 /shaileshgoyal

Followers Followers Engagement rate

3889 829 0.8

Engagement rate Average tweets per month

8.30 24

Power 2.8 Interest 1.8

Shravani Dang

GWPR India

/advisordang /Comms101

Followers Followers Engagement rate

6123 1043 0.9

Engagement rate Average tweets per month

1.40 73.5

Power 2.8 Interest 1.6

30

Sunaina Jairath

Perfect Relations

/sunaina-jairath-4421b35 /sunainajairath

Followers Followers Engagement rate

3480 1177 0.4

Engagement rate Average tweets per month

8.83 178.1

Power 2.8 Interest 2.2

Tarunjeet Rattan

Nucleus PR

/tarunjeet-rattan-5735aa6 /mindtweak123

Followers Followers Engagement rate

4309 535 0.9

Engagement rate Average tweets per month

5.00 10

Power 2.8 Interest 1.4

Varsha Chainani

Mahindra & Mahindra

/varshachainani /varshachainani

Followers Followers Engagement rate

4417 660 1.5

Engagement rate Average tweets per month

11.14 2.2

Power 2.8 Interest 2

31 Social Media Influencers map

Xavier Prabhu

PRHUB

/xavierprabhu /xavierprabhu

Followers Followers Engagement rate

29987 1096 0.1

Engagement rate Average tweets per month

3.20 10.3

Power 3.4 Interest 1.4

Yashmeen Barua

Times Internet

/yashmeenbarua /yashmeensb

Followers Followers Engagement rate

6939 820 1.7

Engagement rate Average tweets per month

18.10 4.7

Power 2.8 Interest 2.4

32

Social Media
Specialist

33 Social Media Influencers map

Ameer Ismail

Golinopinion

/ameer-ismail-b2a5794 /AmeerKIsmail

Followers Followers Engagement rate

1275 246 2.6

Engagement rate Average tweets per month

59.30 2.9

Power 1.6 Interest 3.2

Anand Mahesh Talari

Mavcomm Consulting

/anandmaheshtalari /maheshanand

Followers Followers Engagement rate

1456 695 0.9

Engagement rate Average tweets per month

29.30 1849

Power 1.6 Interest 2.6

Archana Jain

PR Pundit

/archana-jain-b858047 /AJPundit

Followers Followers Engagement rate

824 831 2.1

Engagement rate Average tweets per month

20.80 5.1

Power 1.6 Interest 2.8

34

Atul Sharma

Ruder Finn

/atul-sharma-a62935 /atulogical

Followers Followers Engagement rate

1540 937 4.9

Engagement rate Average tweets per month

60.17 6.3

Power 1.6 Interest 4

Bipasha Chakrabarti

Facebook

/bipasha-chakrabarti- /bipchakr Engagement rate
8b62832
Followers 13.3
Followers
434
790
Average tweets per month
Engagement rate
8.1
3.33
Interest 2.8
Power 1

Gaurav Bhaskar

Google India

/bhaskargaurav /gauravbhaskar

Followers Followers Engagement rate

1856 563 5

Engagement rate Average tweets per month

21 13.0

Power 2.2 Interest 3.8

35 Social Media Influencers map

Gaurav Patra

Value 360 Communications

/gauravpatra /gauravpatra

Followers Followers Engagement rate

2615 533 9.3

Engagement rate Average tweets per month

22.70 19.3

Power 2.2 Interest 3.8

Kapil Sharma

Ford India

/kapilsharmakalhan /KapilSKalhan

Followers Followers Engagement rate

1843 1035 2.5

Engagement rate Average tweets per month

22.50 70.3

Power 2.2 Interest 3.2

Karan Bhujbal

Instagram

/karanbhujbal /kb_ideabaker

Followers Followers Engagement rate

1882 1791 1.3

Engagement rate Average tweets per month

27.70 75.9

Power 2.2 Interest 2.8

36

Kiran Ray Chaudhury

80 db communications

/kiranraychaudhury /Kiran_Ray_C

Followers Followers Engagement rate

871 451 9.5

Engagement rate Average tweets per month

60.00 15.2

Power 1.6 Interest 4.6

Madhavi Jha

Boeing India

/madhavijha /madhavixjha

Followers Followers Engagement rate

1745 265 6.2

Engagement rate Average tweets per month

40.50 110.6

Power 2.2 Interest 4.6

Minol Ajekar

Purvankara

/minolajekar /MinolAjekar

Followers Followers Engagement rate

2325 584 0.6

Engagement rate Average tweets per month

22.10 128

Power 2.2 Interest 2.6

37 Social Media Influencers map

Nandini Chatterjee

PWC

/nandini-chatterjee /nchatterjee

Followers Followers Engagement rate

2647 419 4.2

Engagement rate Average tweets per month

86.50 0.4

Power 2.2 Interest 3.8

Nikhil Khanna

Avian Media

/nikhil-khanna-1453188 /nikkykhanna

Followers Followers Engagement rate

0 629 4

Engagement rate Average tweets per month

0 15.0

Power 1 Interest 2.6

Nitin Thakur

Max

/i-am-nitin-thakur /nitinthakur100

Followers Followers Engagement rate

2358 223 2.1

Engagement rate Average tweets per month

18.40 1.3

Power 2.2 Interest 2.8

38

Paresh Chaudhry

Adani Group

/pareshchaudhry /chaudhryparesh

Followers Followers Engagement rate

2908 631 4.6

Engagement rate Average tweets per month

13.50 8.7

Power 2.2 Interest 3.2

Payal Banerjee

Sequoia Capital

/payalee /payalee Engagement rate

Followers Followers 27.4

1106 1780

Engagement rate Average tweets per month

17.90 23.7

Power 1.6 Interest 3.8

Piyal Banerjee

Philip Morris International

/piyal-banerjee- /Banerjee_Piyal
b1b840140
Followers Engagement rate
Followers
266 3.3
582
Average tweets per month
Engagement rate
4.4
29.40

Power 1 Interest 3.2

39 Social Media Influencers map

Pooja Pathak

Media Mantra

/pooja-pathak- /poojapathak02
b864aa110
Followers Engagement rate
Followers
109 3.5
859
Average tweets per month
Engagement rate
2
6.40

Power 1.6 Interest 2.8

Puneet Gupta

INOX Leisure

/puneet48 /puneet48 Engagement rate

Followers Followers 1.1

1154 1255

Engagement rate Average tweets per month

12.20 19.8

Power 1.6 Interest 2.6

Sanaj Natarajan

Wabtec Corporation

/sanaj-natarajan-73b8356 /Sanaj07

Followers Followers Engagement rate

1901 580 1.3

Engagement rate Average tweets per month

50.60 56.2

Power 2.2 Interest 3.2

40

Shivani Gupta

SPAG

/shivanig78 /shivanigupta07

Followers Followers Engagement rate

917 642 4.1

Engagement rate Average tweets per month

3.40 20.5

Power 1.6 Interest 2.6

Sonia Huria

Viacom18

/sonia-huria-44610287 /Soniahuria Engagement rate

Followers Followers 2

1095 6074

Engagement rate Average tweets per month

61.80 57

Power 2.4 Interest 4

Sunita Sule

BASF

/sunita-sule-52779319 /SunitaSule

Followers Followers Engagement rate

1181 82 5.9

Engagement rate Average tweets per month

82.25 0.3

Power 1.6 Interest 4.2

41 Social Media Influencers map

Sylvia Dutta

Jubliant FoodWorks

/sylvia-dutta-a168089b /SylviaTheFlower

Followers Followers Engagement rate

1372 167 1

Engagement rate Average tweets per month

37.86 0.4

Power 1.6 Interest 2.6

Thomas Cherian

Netflix India

/thomascherian /rtcherian Engagement rate

Followers Followers 6.6

1428 905

Engagement rate Average tweets per month

3.20 11.6

Power 1.6 Interest 3

Vandana Shenoy

Oracle

/vandanashenoy /vandanashenoy

Followers Followers Engagement rate

983 934 3.6

Engagement rate Average tweets per month

4.40 20

Power 1.6 Interest 2.6

42

Vasundhara Mudgil

Spotify

/vasundharamudgil /vasundhara_9

Followers Followers Engagement rate

1820 1016 9

Engagement rate Average tweets per month

11 14.0

Power 2.2 Interest 3.4

Vipin Nair /vipinnair Engagement rate

Wipro Followers 2

/vipin-nair-a1ab231 294

Followers Average tweets per month

3063 4.0

Engagement rate Interest 2.8

17

Power 2.2

Vivek Suchanti

Concept

/vivek-suchanti-7a178013 /viveksuchanti

Followers Followers Engagement rate

1179 243 2

Engagement rate Average tweets per month

30.67 0.1

Power 1.6 Interest 3

43 Social Media Influencers map

Social Media
Potential

44

Amrit Anand

Paytm

/amritanand /amritanand

Followers Followers Engagement rate

972 60 0

Engagement rate Average tweets per month

17.00 0.8

Power 1.6 Interest 1.8

Aseem Sood

Impact Research & Measurement

/aseemsood /aseemsood Engagement rate

Followers Followers 0.7

1685 1523

Engagement rate Average tweets per month

9.00 90.6

Power 1.6 Interest 2

Bhavna Singh

Organisation of Pharmaceuticals Producers of India

/vv-singh /_bhavnasingh

Followers Followers Engagement rate

146 34 1

Engagement rate Average tweets per month

1.20 0.7

Power 1 Interest 1.4

45 Social Media Influencers map

Bhavya Sharma

Urbanclap

/bhavya-sharma- /bhavyachirps
7747b222
Followers Engagement rate
Followers
542 0.5
1838
Average tweets per month
Engagement rate
107.2
1.90
Interest 1.8
Power 2.2

Brian Ammanna

Swiggy

/brianammanna /brianammanna

Followers Followers Engagement rate

1207 585 8.2

Engagement rate Average tweets per month

8.20 14.9

Power 1.6 Interest 1.8

Deepa Dey

HUL Nutrition

/deepa-dey-14a1b34 /ddey67

Followers Followers Engagement rate

1359 1875 0.3

Engagement rate Average tweets per month

4.80 317.3

Power 2 Interest 1.8

46

Deepa Sridhar

Warner Media

/deepasridhar /deepa_05

Followers Followers Engagement rate

668 382 30.5

Engagement rate Average tweets per month

30.50 7.1

Power 1 Interest 2.4

Dhrubajyoti Gayan

Candour Communications

/gayan-dhrubajyoti- /dgayan Engagement rate
3b847b1
Followers 0.3
Followers
105
1680
Average tweets per month
Engagement rate
0.2
2.50
Interest 1
Power 1.6

Dilip Yadav

First Partners

/dilyad /dilipyadav1000

Followers Followers Engagement rate

536 57 0.9

Engagement rate Average tweets per month

5.11 0.4

Power 1 Interest 1

47 Social Media Influencers map

Geetaj Chanana

Vivo

/geetaj /geetaj

Followers Followers Engagement rate

1963 1105 1.1

Engagement rate Average tweets per month

5.50 20.7

Power 2.2 Interest 1.8

Kinshuk Gupta

GSK Consumer Healthcare

/kinshuk-gupta-8185717 /kinshukgupta

Followers Followers Engagement rate

2679 750 1.6

Engagement rate Average tweets per month

10.70 13.4

Power 2.2 Interest 2.2

Mahesh Jayaram

Dell India

/mahesh-jayaram- /maheshjayaram11
2a3b773
Followers Engagement rate
Followers
162 2
73
Average tweets per month
Engagement rate
4.0
0

Power 1 Interest 2

48

Mahul Brahma

Mjunction

/dr-mahul-brahma- /mahulbrahma
bb75874
Followers Engagement rate
Followers
1140 0.5
2354
Average tweets per month
Engagement rate
46.9
9.20

Power 2.2 Interest 2

Manisha Choudhary

Value 360 Communication

/manisha-chaudhary- /Manishavaani
aa019b5a
Followers Engagement rate
Followers
333 3.9
1009
Average tweets per month
Engagement rate
5.3
1.00

Power 1.6 Interest 2.4

Minal D’rozario

Ideosphere

/minal-d-rozario-5549289 /minalroz

Followers Followers Engagement rate

973 281 1.2

Engagement rate Average tweets per month

11.30 8.4

Power 1.6 Interest 2

49 Social Media Influencers map

Mukesh Kharbanda

Fuzion PR

/mukesh- /mkharbanda15
kharbanda-429200112
Followers Engagement rate
Followers
291 0.2
2759
Average tweets per month
Engagement rate
7.2
57.00

Power 2.2 Interest 2.4

N S Rajan /ns_rajan Engagement rate

Ketchum Sampark Followers 4.7

/nsrajan 301

Followers Average tweets per month

2044 2.7

Engagement rate Interest 2.4

5.00

Power 2.2

Nandita Lakshmanan

The PRactice

/nandita- /nanditalaksh
lakshmanan-827744
Followers Engagement rate
Followers
91 1
796
Average tweets per month
Engagement rate
0.1
NA

Power 1 Interest 1

50