SMILE 101

Nazeeb Arif

ITC

/nazeeb-arif-9a1bbb7 /nazeebarif

Followers Followers Engagement rate

1133 231 1

Engagement rate Average tweets per month

9.90 5.9

Power 1.6 Interest 2

Neelayam Sorte

Wartsila India

/neelayamsorte /NeelayamS Engagement rate

Followers Followers 0

1139 2

Engagement rate Average tweets per month

NA 0

Power 1.6 Interest NA

Ophira Bhatia

Mondelez

/ophira-bhatia-51571313 /OphiraBhatia

Followers Followers Engagement rate

371 130 1.6

Engagement rate Average tweets per month

13.50 0.3

Power 1 Interest 2.2

51 Social Media Influencers map

Paroma Roychowdhury

Softbank

/paroma-roy-chowdhury- /Paromadiva
65869a13
Followers Engagement rate
Followers
307 1.6
1915
Average tweets per month
Engagement rate
1.5
26.22

Power 2.2 Interest 2.4

Pradeep Rajasekharan

Franklin Templeton

/pradeep-rajasekharan- /thensumpuck
9b19b51
Followers Engagement rate
Followers
242 0
1886
Average tweets per month
Engagement rate
0
43

Power 1.6 Interest 1

Praveen Rikhy

Melcole PR

/praveen-rikhy-2964272 /PraveenRikhy

Followers Followers Engagement rate

1011 26 0

Engagement rate Average tweets per month

1.00 0.1

Power 1.6 Interest 1

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Rahul Nag /rahulnag

ShareChat Followers Engagement rate

/nagrahul 396 0.5

Followers Average tweets per month

2523 31

Engagement rate Interest 2.4

22.30

Power 2.2

Ravi Shankar

Aim High Consulting

/ravi-shankar-000180a /nravishankar75

Followers Followers Engagement rate

2762 369 0.2

Engagement rate Average tweets per month

34.60 2.8

Power 2.2 Interest 2.4

Rishi Seth /rishiseth

Six Degrees BCW Followers Engagement rate

/rishi-seth-6b4a602 857 2.1

Followers Average tweets per month

1737 27.7

Engagement rate Interest 2.2

0.50

Power 2.2

53 Social Media Influencers map

Ruby Sinha

Kommune

/ruby-sinha-20a7654 /rubysinhawrites

Followers Followers Engagement rate

526 143 0.7

Engagement rate Average tweets per month

1 2.6

Power 1 Interest 1.2

Sanghamitra Bhargov

Byjus

/sanghamitrabhargov /sangbhargov

Followers Followers Engagement rate

1543 145 1.4

Engagement rate Average tweets per month

7.70 1

Power 1.6 Interest 2

Sarah Gideon

Flipkart

/sarahgideon /sarah_gideon

Followers Followers Engagement rate

1,465 369 1.3

Engagement rate Average tweets per month

29.30 2.6

Power 1.6 Interest 2.4

54

Satinder Bindra

Uber

/satinder-bindra-89a0b75 /ssbindra

Followers Followers Engagement rate

2779 870 0.9

Engagement rate Average tweets per month

22.60 4.7

Power 2.2 Interest 2

Shivanjali Singh

Vodafone Idea

/shivanjalisingh /Shivanjalisingh

Followers Followers Engagement rate

1078 78 0

Engagement rate Average tweets per month

4.50 0.3

Power 1.6 Interest 1

Shveta Singh

Brookfield Asset Management

/shveta-singh-612b922 /shvetasingh

Followers Followers Engagement rate

961 195 0.7

Engagement rate Average tweets per month

30.20 2.2

Power 1.6 Interest 2.4

55 Social Media Influencers map

Smita Basu Roy

Voltas

/smitabasuroy /smitzb

Followers Followers Engagement rate

1501 101 0.8

Engagement rate Average tweets per month

48.29 0.8

Power 1.6 Interest 2.2

Subhayu Mishra

Standard Chartered

/subhayu-mishra-157b285 /blueoakleaf Engagement rate

Followers Followers 1

2799 6

Engagement rate Average tweets per month

13.80 0

Power 2.2 Interest 2.2

Sudeep Bhalla

Tata Motors

/sudeep-bhalla-10461b3 /bhalsudeep

Followers Followers Engagement rate

1715 41 0.3

Engagement rate Average tweets per month

4.44 0.2

Power 2.2 Interest 1

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Sujit Ganguli

ICICI Bank

/sujit-ganguli-9072a3a /higangs

Followers Followers Engagement rate

682 28 0

Engagement rate Average tweets per month

12.71 0.9

Power 1 Interest 1.8

Sunayna Malik

Archetype

/sunayna-malik-4041887 /sunaynam Engagement rate

Followers Followers 1.1

726 321

Engagement rate Average tweets per month

5.50 0.7

Power 1 Interest 1.4

Suniet Bezbaroowa

Deloitte

/sunietbezbaroowa /sunietb

Followers Followers Engagement rate

441 30 0.9

Engagement rate Average tweets per month

11.38 0.3

Power 1 Interest 1.4

57 Social Media Influencers map

Rakhee Lalvani

IHCL

/rakhee-lalvani-01346628 /lalvani_rakhee

Followers Followers Engagement rate

261 188 0

Engagement rate Average tweets per month

7 7.0

Power 1 Interest 1.6

Tushar Makkar

Delhi Airport

/tushar-makkar-7522905 /tmakkar Engagement rate

Followers Followers 0.8

1916 30

Engagement rate Average tweets per month

11.50 0.5

Power 2.2 Interest 1.4

Udit Pathak

Media Mantra

/uditpathak /uditpathak06

Followers Followers Engagement rate

2110 859 0.5

Engagement rate Average tweets per month

7.90 17.2

Power 2.2 Interest 1.8

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Calibration process

The panel mapped 5 randomly selected PR Influencers collectively as a group and 5
Influencers individually. The mapping was regressed against social media metrics from twitter
and LinkedIn for the influencers to arrive at weightage parameters leading to lowest standard
deviation across the sample.
The weightages were then used for indexing the larger sample of 260 professionals from the
PR and communications industry, earlier recognised by the 40 under 40 and top 100 lists since
2016.

59 Social Media Influencers map

Panelists

Shreya Krishnan Shivaji Sinha Ankur Rawal

Vice President - Marketing Shivaji is a Digital Account Ankur is an Insights and
and Communications at Anviti Manager at the Practice who Analytics consultant with The
Insurance Brokers has been working on Digital PRactice. With a Post Graduation
strategy and Influencer in Industrial Design from IIT
Shreya is a CSR Specialist management on clients such Bombay, Ankur works at the
and Corporate Grooming as Sony India, Hong Kong intersection of design and
Consultant. Her interests lie Tourism Board, Samsung India research with a key focus on
in Activism, Dance, Theatre, and DXC Technology. Product design, Market and
Poetry, Blogging, Modelling, Communications research.
Acting. She considers herself An MBA in Contemporary
an Earth Warrior and is an Event Marketing Management from Ankur is the conceptualiser for
Anchor and Trainer. She is a SP Jain School of Global the report and its methodology.
Pageant Winner and public Management, he has written
speaker. a research paper on the affect
of Influencer Marketing on the
Consumer Decision Journey in
Singapore.

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Hemant Gaule Narahari KS

Hemant is the Co-founder Narahari KS is Senior Consultant at The PRactice.

and Dean of School of In his long career, he has managed and

COmmunications & REputation mentored communications teams at International

(SCoRe). After a Post-Graduation Instruments, SmithKline & French, HMT, Wipro, IBM

in management studies from the India/ASEAN, Dell and Texas Instruments. Public

Indian Institute of Management, Relations Council of India named him “PR Person

Ahmedabad, he worked with a of the Peninsula” and inducted him to their “Hall

leading Indian conglomerate, of Fame”. He has received “Lifetime Achievement

and government and political Award” from Fulcrum and “International Award

campaigns. In 2019 he was for Excellence in Communications” from Global

conferred as a Fellow Accredited Communication Association.

Public Relations Practitioners by Narahari has served as Chairman of Marketing &
ASEAN PR Network. He can be Communications Forum of NASSCOM Karnataka.
reached at @HemantGaule on He is a visiting faculty at Symbiosis School of
Twitter. Media & Communication and Mount Carmel

College, Bengaluru.

61 Social Media Influencers map

About Reputation today

Reputation Today is India’s First magazine Reputation Today has had quarterly print editions
for Public Relations and Communications for four years and has now moved to a digital
professionals. A widely read digital and print avatar, with special editions coming out in print.
magazine, it features the latest trends, exclusive
interviews of public relations stalwarts like www.reputationtoday.in
corporate communication leaders and top
media professionals along with discussions on
noteworthy case studies, PR tips and lessons,
book reviews and special posts by experts, among
other things.

About SCoRe

The School of Communications and Reputation SCoRe is also a part of The Public Relations
(SCoRe) is a premier institute of Public Relations Consultants Association of India (PRCAI), and
created by the Indian PR community. Founded in The Global Alliance for Public Relations and
2015, the institute is dedicated to uplifting talent in Communications Management (GA), which help
Indian PR profession through education, training, the institute bring global cutting edge knowledge,
and research. Located in India’s financial capital insights best practices in public relations education
Mumbai, SCoRe offers a full time, Post Graduate to current and future PR professionals. In 2020,
Programme in Public Relations. The institute SCoRe partnered with Quadriga University
handpicks 20 driven youngsters from across the of Applied Sciences, Berlin, for exchange of
country each year to be trained by leaders of PR knowledge, faculty and students.
consultancies and communications teams.
www.scoreindia.org

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About The PRactice

The PRactice is a full service Public Relations firm, At The PRactice, our approach leads us to view
with offices in Delhi, Bengaluru and Mumbai, that the entire stakeholder ecosystem in a way that
designs unique solutions to meet the challenging creates messaging with coherence and relevance.
market realities of the 21st Century. In this way, we sustain relationships of deeper
significance that inspire personal and collective
We help clients seize unforeseen opportunities action of stakeholders. In a hyper-connected,
and mitigate unexpected challenges by speaking hyper-competitive global marketplace with
with total authenticity and clarity, and engaging more diverse audiences than at any other time in
the most critical stakeholders, wherever they are. history, success often relies on the power of true
Drawing on nearly 20 years of experience, our collaborative communication, which we enable for
understanding of stakeholders, their influence, clients.
their specific subject interest, and their power to
bring in change in public opinion, allows us to
extend the Public Relations gamut well beyond
Media Engagement.

63 Social Media Influencers map

Disclaimer

This report attempts to showcase the relative social media influencing power held by
professionals from the PR and Corporate Communications industry. The methodology leads to
cohorts of influence derived from a detailed objective exercise and in no way must be treated as
a rank of these individuals on social media. The data for the exercise has been taken from April
2019- March 2020 and the platforms under consideration were restricted to Twitter and LinkedIn.
Images for all participants have been provided by Reputation Today and the data scraping was
done by The PRactice. We have taken utmost care to avoid misrepresentation of any data. In case
you observe any discrepancies, kindly send an email to [email protected]

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