2018 MAX Awards Winners and Finalists

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AWARDS 2018
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About the Marketing & Advertising Excellence (MAX) Awards
Presented by the Home Builders Association of Greater Austin’s Sales & Marketing Council; the Annual Marketing & Advertising Excellence (MAX) Awards allows all members to enter dozens of categories that include individual achievement in Sales, Marketing and Construction as well as several categories for communities. The entry deadline for the 2018 Awards program was February 9, 2018.
One of the largest HBA events of the year, and its only black-tie a air, the MAX Awards Gala celebrates the winners and nalists with the presentation of the coveted MAX Awards — the only local awards program recognizing the best in residential construction, development, sales achievements and marketing. The program also recognizes outstanding individuals in a variety of areas; including Onsite Sales Person of the Year, Marketing Professional of the Year, Young Professional of the Year, Construction Manager of the Year, Rookie Sales Person of the Year and more!
About the Home Builders Association (HBA) of Greater Austin
Since 1953, the HBA has served as the leading not-for-pro t trade organization dedicated to residential construction and remodeling in Central Texas. The HBA works with government, public, business and community organizations in six counties – Bastrop, Caldwell, Hays, Lee, Travis and Williamson. The mission of the Home Builders Association of Greater Austin is to advance the practice and professionalism of the home building industry in our community.


Special thanks to our
Title Partner
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Protect Their Buyers
ABOUT THE COMPANY
Since 1997, StrucSure Home Warranty has provided builders, remodelers, and others in the construction trades with third-party, insurance backed warranty products that not only protect their bottom line, but help add to it.
• One-Year workmanship & materials
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• 10-Year structural home warranties
www.strucsure.com
Home Builders Association of Greater Austin | 3
AWARDS 2018


Special thanks to our
Winners Program Partners
4 | Home Builders Association of Greater Austin
AWARDS 2018


Special thanks to our
Exclusive Partners
Entrance Partner
Stage Partner
Photo Booth Partner
SMARTTOUCH® INTERACTIVE
After Party Photo Booth Partner
Parting Champs Partner
Specialty Drink Partner
Home Builders Association of Greater Austin | 5
AWARDS 2018


Special thanks to our
Exclusive Partners
AWARDS 2018
Program/Registration Partner
Reach 10,000+ Realtors Monthly
Talent Partner Phantom of the Opera
Talent Partner Mardi Gras
Talent Partner Marie Antoinette
6 | Home Builders Association of Greater Austin
Talent Partner Moulin Rouge
Cabana Partners


Special thanks to our
Promotional Partners
Specialty Drink Bar Partners
Reliable Cleaning Taylor Morrison Caliterra & Crosswinds
Awards Partner
Longhorn Trophies
Entertainment Partners
Anderson Hanson Blanton Chase Bank
Sign Partner
Executive Signs
Dessert Partners
Aces Builders' Warranty AustinBuilderGuide.com Barron Custom Design DBM, Inc. Ironwood Connection JNID Studios, Inc.
Reserve your 2019 MAX Awards Promotional Partnership
The HBA Sales & Marketing Council’s MAX Awards is the premier awards show in the Greater Austin Homebuilding Industry. Create awareness of your brand and company’s products and services amongst the region’s top homebuilders, developers, remodelers, and associate members of the HBA of Greater Austin. The MAX Awards brings together the division presidents, marketing directors, sales managers, construction managers and industry company leaders that you will want your brand name in front of. Your sponsorship shows these leaders you support them and the industry.
The most coveted partnerships sell early. Reserve the one you want NOW to avoid the rush.
For more information, email [email protected]
Home Builders Association of Greater Austin | 7
AWARDS 2018


be sure to
imize your win!
order your duplicate Awards
AWARDS 2018
Display your awards proudly! Need additional copies to share with your clients, associates or in multiple locations? Order by May 4, 2018 to take advantage of the discounted price of $75 per award.
ORDERS RECEIVED AFTER MAY 4, 2018 WILL COST $95 PER AWARD.
request your
public relations kit
WHAT’S INCLUDED?
» O cial MAX Awards 2018 Winner & Finalist Logos
» Logo Graphic Standards & Guidelines
» Sample Press Release & Tips for working with the media
» Regional media contact list
Contact
NAOMI BLUDWORTH
(512) 354-7099 [email protected]
8 | Home Builders Association of Greater Austin
Order by
MAY 4, 2018 for $75 each


Special thanks to our
2018 MAX Awards committee
Natalie Penland
Kandis Rushing
Amber Collins
Legacy Mutual Mortgage
SMC Chair MAX Awards Chair
Mary DeWalt
Mary DeWalt Design Group
Liz Don Carlos
Scott Felder Homes
Crescent Communities
HBA 2018 Vice President of Communications
Alissa Dyal
Kipp Flores Architects
Kacey Fuller
Executive Signs
DBM, Inc.
MAX Awards Vice Chair
Danielle Lipari-Mareth
Pacesetter Homes
Ashle Miller
NRL Mortgage
Join the Sales & Marketing Council
Builders, new-homes sales or marketing professionals, real estate agents, market researchers, interior designers, advertisers, sales consultants and architects can all nd a home with the Sales and Marketing Council to keep their businesses thriving. The SMC connects people and builds careers through education, information, resources and networking. It also publishes The Marketer Blog and sponsors the annual MAX Awards. Additionally, SMC hosts Million Dollar Club Awards, and the Annual Craw sh Boil Builder/Realtor Mixer each year. The SMC is a place to develop your professional skills, stay current on the latest market trends, network with top producers and industry professionals, and become an industry leader yourself! Members meet month to learn and connect.
hbaaustin.com/members/councils/sales-marketinHogm-ecBouuildnecrsilAs/sjocianti-osnmocf /Greater Austin | 9


special thanks to our
2018 MAX Awards Judges
Jeffrey J. Auchter
Kris Blake
Steve Walker
Sales & Marketing
Raleigh, NC
Interior Design
Denver, CO
Project Manager
Sarasota, FL
Steven Dewan
Sandra Teeter
John Teeple
Architecture
Newport Beach, CA
Individual Award Judge
Individual Award Judge
10 | Home Builders Association of Greater Austin
San Antonio, TX
San Antonio, TX


AWARDS 2018
Winners & Finalists
Home Builders Association of Greater Austin | 11


Grand Award Winners
AWARDS 2018
Volume Builder of the year
Custom Builder of the year
SMARTTOUCH® INTERACTIVE
Associate of the year
Remodeler of the year
Master-Planned
Community of the year
12 | Home Builders Association of Greater Austin


On-Site Sales Person of the Year
AWARDS 2018
Finalists
Alisha Battle
Pacesetter Homes
Kevin Scawthorn
Scott Felder Homes
Randall Warrick
D.R. Horton Austin
Garret Luther New Home Specialist Pacesetter Homes
# of Communities: 2 Communities Served:
easton Park & Crosswinds Started in New Home Sales: 2015
Key Accomplishments in 2017:
At the beginning of 2017 I was fortunate enough to close 17 homes in Easton Park while also selling another 22 in quarter one. By Quarter two we had closed 19 homes in Easton Park and the second phase had been completely sold out. I was then transferred to Crosswinds in Kyle, Texas where I was able to sell another 13 homes and close 4. At the end of 2017 I had sold 43 homes in total, and closed 22. The volume of the homes sold equaled $13,083,783.00 and the volume of homes closed equaled $7,561,530.00. Because of the success in both Easton Park and Crosswinds I was awarded Presidents Club honors on three occasions, and Sales Person of the Quarter on two of those. I was also honored to be recognized at the Million Dollar Club Awards from the Home Builders Association of Greater Austin twice. Finally, I was awarded Sales Person of the Year at Pacesetter Homes for 2017. I had a very success- ful year that came with challenges such as building/cycle times, and assisting buyers in backlog for 13+ months, due to developer and construction delays. It was a year of learning and a year of serving many great families in Austin.
Home Builders Association of Greater Austin | 13


Sales Person of the Year
AWARDS 2018
14 | Home Builders Association of Greater Austin
Loren Dickey
Senior Luxury Sales Executive The Peninsula at Rough Hollow
Started Sales: 1990
Key Accomplishments in 2017:
Loren sold 29 lots/homesites in The Peninsula at Rough Hollow for a total of sales volume of $18,907,400 in 2017. Loren is an active volunteer and member of Partners in Hope. His support e orts are focused on promoting the organization’s awareness as well as engaging builder and community participation. Loren’s community involvement includes membership at the Emmaus Catholic Church and a soccer coach for Lake Travis Youth Association. Loren is also an active member of the Austin Board of Realtors and an associate member of the Institute for Luxury Marketing.


Rookie On-Site Sales Person of the Year
AWARDS 2018
Tina Stone New Home Specialist Pacesetter Homes
# of Communities: 1
Started in New Home Sales: 2017
Key Accomplishments in 2017:
• 33 net homes sold in 2017 in Oak Creek which equaled in total dollar volume of $7,955,606.
• After kicking o the year with mainly to-be-built sales and having inventory on the ground later in the year, she closed 18 homes, which in total dollar volume equaled $4,986,106.
• Received a President's Club award in the Third Quarter of 2017 for outstanding sales performance from Pacesetter Homes, as well as a Bronze and Silver award from the HBA Million Dollar Club awards for closing revenue from the third and fourth quarter in Oak Creek of 2017.
• Looking back I am proud of the full year I had in Oak Creek. However, I struggled at rst in addressing objections to di erent buyer pro les, which caused me to lose con dence in myself and my commu- nity. Due to my lack of con dence, I invested more time in the Je Shore Consulting program which helped instill con dence with answering these objections. My priority then switched from just selling homes, to truly enjoying each visit with every guest that came through my door. Once I relaxed and put the guest rst, answering objections became second nature.
Home Builders Association of Greater Austin | 15


Online Sales Person of the Year
AWARDS 2018
Finalists
Kristin Butler
Pacesetter Homes
Heather Fox
Taylor Morrison
Nianne Van Bibber
Pacesetter Homes
Allie Wasilko New Home Specialist Scott Felder Homes
# of Communities: 16
Started in New Home Sales: 2016
Key Accomplishments in 2017:
Besides selling 14 new homes with a total volume of $5,364,659, key accomplishments include man- aging the implementation and training for a new CRM system, working side by side with Scott Felder Homes’ marketing director on all major, seasonal campaigns, taking on the majority of company web- site and landing page maintenance, and helping to further develop and strengthen our social media presence through Facebook, Instagram, and blogging. Allie also lled in as needed in several communi- ties as the acting on-site sales associate, selling four inventory homes in the process (while still ful lling her online sales duties). Due to her performance and contributions to the company, she was promoted to Online Sales Director in December. She thinks her greatest asset to Scott Felder Homes in 2017 was her versatility as an employee and willingness to dedicate her e orts where they were most needed.
Allie is a member of the HBA Young Professionals Council and has been actively involved with both so- cial and educational events. She has also dedicated many hours to the restoration of an elderly commu- nity member’s home, so that she can continue to reside there safely.
16 | Home Builders Association of Greater Austin


Young Professional of the Year
AWARDS 2018
Finalists
Sherry Her
D.R. Horton Austin
Natalie Penland
Legacy Mutual Mortgage
Hunter Stolte
David Wilkes Builders
Key Accomplishments in 2017:
• 2017 President of the HBA Professional Women in Building Council; re-elected in 2017 to be the 2018 President.
• Secured seat on the HBA of Greater Austin’s Board of Directors as Ex-O cio Member for 2018
• Co-hosted the HBA Professional Women in Building Council’s rst Casino Night event, a fundraising
event that encourages networking among industry professionals and promotes recruitment of new members to the HBA. Proceeds bene t the Sherry L. Livingston Memorial Scholarship Fund which is available to HBA members and their children.
• Casino Night Event won a National Award at the International Builders Show in the Innovative Pro- grams category.
• Successfully trained new employee to assume Human Resources and O ce Management duties
• Stepped in for coworker during her absence during the last week of the year and helped close homes
and process incoming contracts
• Held it all together while also being a single mom and sole provider to her son Gibson.
Kelsey Danielson
Marketing Communications Specialist Chesmar Homes
Home Builders Association of Greater Austin | 17


Sales Manager of the Year - Builder
AWARDS 2018
Finalists
Chris Krueger
Scott Felder Homes
Eric Olson
Olson Defendorf Custom Homes
Roger Lasater Area Sales Manager Taylor Morrison
# of Communities: 9
18 | Home Builders Association of Greater Austin
Key Accomplishments in 2017:
Roger managed a team of 22 sales associates producing 589 net sales totaling over $250 Million in gross sales.
He is involved with the Breast Cancer Resource Center helping to raise funds for the organization after he lost his wife last year to breast cancer. He also works with Cables for a Cause as well as Habitat for Humanity while also raising his three-year-old son.


Marketing Professional of the Year
AWARDS 2018
Finalists
Andrea Jarvis
D.R. Horton Austin
Kathy Mayer
Travisso
BriAnna Tudor
Perry Homes
Key Accomplishments in 2017:
• MAX Award Finalist 2016
• By having consistent tra c coming in, that helped lead to consistent sales and closings, in turn help- ing the cadence structure be even ow this year.
• 5 out of the Top 10 Taylor Morrison Facebook Posts, from all divisions submitted, were Austin posts, the other 5 of the Top 10 were made up from the other 16 divisions!
• 6 out of the Top 10 Taylor Morrison Blog Posts on the corporate blog for the year were Austin entries
• Facebook tra c and engagement increased from 2.5% last year to 12%!
• 30% increase in web tra c from social media (company average is 9%) and seeing sales result from social media campaigns more than ever.
• Won MOST TRUSTED Homebuilder 2 years in a row!
• Was personally named and awarded “Brand Champion” for the divisions
Kristin France Marketing Manager Taylor Morrison
Home Builders Association of Greater Austin | 19


Project Manager of the Year - Developer
AWARDS 2018
20 | Home Builders Association of Greater Austin
Michael Moyer Land Development Manager Travisso
Key Accomplishments in 2017:
• Developed/delivered 360 nished lots with market value in excess of $35M
• Designed, engineered and entitled 218 new lots for development in 2018
• Designed and engineered 559 lots for future development
• Contracted improvements and oversaw development budgets in excess of $50M
• Supervised construction and opened community amenity consisting of 7,000 s.f. building, 2,200 s.f. pavilion, swimming pool and splash pad, event lawn, tennis courts and playground
• Managed and coordinated construction of water booster station that was ultimately transferred to City of Leander


Construction Manager of the Year Volume Builder
AWARDS 2018
Brian McLarty Construction/Project Manager Scott Felder Homes
Finalist
Cody Metcalf
Scott Felder Homes
Key Accomplishments in 2017:
• Increased customer referral/satisfaction from 4th quarter of 2016 to 4th quarter of 2017 by 10%
• Successfully kept production moving and closings on schedule even with the ever changing require- ments/restrictions placed on home builders by multiple municipalities and HOAs
• Continually met closing budgets across multiple communities throughout the year
Home Builders Association of Greater Austin | 21


Construction Superintendent of the Year
AWARDS 2018
Finalists
Miles Franklin
Chesmar Homes
Alex Gonzalez
Jauregui Architecture Interiors Construction
Rick Soligo
Pacesetter Homes
Key Accomplishments in 2017:
During the past three and a half years he’s been with Scott Felder Homes he has had the opportunity to build numerous homes that the owners have called their “Dream Homes”. With a 100% customer satisfaction on third party post close surveys, it shows he takes pride in what he does on a daily basis. It’s important to him to make sure the workers are safe, that the job is done on time, under budget and with the utmost quality and detail. He says all of this isn’t easy, but having the right attitude and the ability to multi-task and see the whole picture is how he rises above other builders. In 2017 he closed 15 homes in two di erent communities with a gross volume of $7,144,956 equaling an average price of $476,330.40. He wants every homeowner to have an exceptional experience and to enjoy the process. He understands that for many homebuyers purchasing a new home, especially at this price point, is a huge investment both nancially and emotionally. He enjoys educating the homeowner and keeping them involved, so they can see their vision come together.
Lee Pelfrey Construction Superintendent Scott Felder Homes
22 | Home Builders Association of Greater Austin


Warranty Service Professional of the Year
AWARDS 2018
Lisa Landry
Customer Service Representative Taylor Morrison
Finalists
Hunter Stolte
David Wilkes Builders
James Throgmorton
Scott Felder Homes
Key Accomplishments in 2017:
• Finalist Max Award 2017 for Warranty Service Professional of the Year - Volume Builder
• Awarded Platinum Service Award by company Division President
Home Builders Association of Greater Austin | 23


Title Industry Professional of the Year
AWARDS 2018
Finalists
Sheri Brown
Austin Title Company
Emily Morris
Austin Title Company
Veronica Harrison AVP/Escrow Officer
Austin Title Company
24 | Home Builders Association of Greater Austin
Key Accomplishments in 2017:
• Closer for Drees Custom Homes
• Closed 92 Drees Homes
• Also closes Residential, Commercial and Re nances
• Volunteer with Austin Title at the Central Texas Food Bank


Mortgage Industry Professional of the Year
AWARDS 2018
RenÉe Damron Loan Officer
CLM Mortgage, LLC
Finalist
Misty Lynch
Southern Lending Services, Ltd.
Key Accomplishments in 2017:
• Challenges overcome- 1st year in the mortgage business, building a brand, building a mortgage team
• Improvements to customer satisfaction - After review of initial surveys it was determined that com-
munication and responsiveness were important to many. Continued to keep this a high priority while growing rapidly. With the end result of many quoted as saying prompt, responsive and e ective communication
• Overall Customer Satisfaction rate- 9.88 out of 10
• Donated Turkeys to under privileged families during the Holidays
• Helped build a Tiny House for Community First Village
• Volunteered with Coats for Kids through the Junior League
• Helped build a home with Habitat for Humanity
• Helped collect costumes for Costume Connections Austin
• Active member of Professional Women in Building through HBA
• Started a BNI (Business Network International) Chapter in Cedar Park
• Involved with Band Boosters at Cedar Park High School
• Donated and Participated in Anderson Mill Elementary 40th Anniversary Celebration
Home Builders Association of Greater Austin | 25


Realtor of the Year
AWARDS 2018
Finalist
Sijo Vadakkan
Trinity Texas Realty
Blake Taylor Broker/Realtor Taylor Real Estate
26 | Home Builders Association of Greater Austin
Key Accomplishments in 2017:
• New construction sales: 22 units for $10,604,244.
• We worked with our builder's construction team to reduce costs on a south Austin condo project.
• Implemented marketing strategy for south Austin condo project that generated on average 31 leads per month. Created the brand identity, website, brochures, letterhead, marketing oor plans, 2 cus- tom lifestyle videos and a drone tour video for Haven Condominiums.
• Managed sta ng & creation & staging of model home; trained sales sta
• Achieved a 22% price per square foot premium over our most comparable competitor.
• Brought ve "to-be-built" new build customers and executed new construction contracts with local builders. Managed buyer expectations with construction delivery by padding delivery times.
• Implemented extensive "wow" customer experience program and increased customer loyalty & en- thusiasm, yielding stronger contracts & long-term relationships.
• Coordinated 2 large-scale (200+ people) events (1 family-friendly) for Haven Condominiums.


Design Center Consultant of the Year
AWARDS 2018
Jodi Baldwin Design Consultant Wisenbaker Design Group / Scott Felder Homes
Key Accomplishments in 2017:
• $3,273,919.00 in design center upgrades
• Succeeded in minimal inputting errors - exceptional for the position
• E ciency at an all-time high compared to other years
• 100% of surveys received were excellent - the highest score possible
• Real example of home buyer comments on survey: "I had the pleasure of working with Jodi Baldwin over the last month regarding the design of my new Scott Felder home. She was professional, kind, and most of all thorough and knowledgeable. She is absolutely a subject matter expert at what she does - keep up the great work Jodi!" — Adam Mitchell
Home Builders Association of Greater Austin | 27


Lifestyle Director of the Year
AWARDS 2018
Finalist
Candice Roy
Travisso
Erin McKinnis Director of Fun Santa Rita Ranch
# of Events Planned:
19 Signature Events / 76 Events in 2017
Key Accomplishments in 2017:
• At Santa Rita Ranch we take fun seriously - so much so that our lifestyle director enjoys the title of Director of Fun. Her job is to bring key elements of The Ranch Code to life: getting to know your neighbors, enjoy- ing family bonds, living active and healthy lives, and, of course, having fun along the way. A unique Merit Program for the kiddos even helps them to "get inspired" and "learn from the land" with monthly classes and activities.
• Day in and out, our Director of Fun plans and executes a wide variety of events, clubs, and gatherings to appeal to the diverse residents who call this community home: empty nesters, young couples, and grow- ing families. During 2017, she planned and coordinated nearly 100 events, including annual extravaganzas around the major holidays.
• Erin McKinnis has done a phenomenal job in bringing our neighbors together for enjoyable and unique events throughout the year. From the variety of activities for all ages, Erin is a beloved xture in Ranch
life. Some of our resident's favorites throughout 2017 were Goat Yoga, Wine Tasting, and developed kids program called the Trail Blazers. Erin is responsive to resident input, seeking to always ne-tune o erings based on constructive feedback. As a result, Santa Rita Ranch events and activities are always well-received.
28 | Home Builders Association of Greater Austin


Best Print Ad - Builder/Remodeler
AWARDS 2018
Zach Savage Homes Dripping Springs Modern
Credits
Element 5 Architecture
Finalists
David Wilkes Builders
Modern Ground Up
Scott Felder Homes
Choose It. Love It. Live It.
Scott Felder Homes
Realtor Loyalty Program
Marketing Statement:
We have to admit. This picture was a total accident. But it de nitely works well to humanize the often times cold modern design. This ad just makes you smile.
Home Builders Association of Greater Austin | 29


Best Print Ad - Developer
AWARDS 2018
Credits
Anderson Hanson Blanton
Ad/PR Agency
Finalists
Taylor Morrison
Travisso
Allegiant Realty Partners
Caliterra
Landmark Interests
Sunfield
Marketing Statement:
Taurus Investment Holdings Whisper Valley
30 | Home Builders Association of Greater Austin
• GOAL: Awareness for a new, rst-of-its-kind, a ordable, zero energy capable, health-focused commu- nity & sell homes to target audience
• CONSTRAINTS: In an undeveloped area; a lot of education required for zero energy, organic concept
• This ad focuses on healthy living, one of three pillars of the community concept. It communicates the USPs visually with a smart leaf illustration & organic farming image; with easy-to-read, listed amenities & features and concise yet impactful copy. A builder model photo showcases spacious living within
its a ordable price point, & a map contextualizes the perceived far out location. Ad contributed to 36 home sales in 3.5 months with only one model open.


Best Sales Brochure - Builder/Remodeler
AWARDS 2018
Credits
Sherry Smith Marketing
Ad/PR Agency
Finalists
Scott Felder Homes
Sales Brochure
Schwartz Custom Homes
Haven
David Wilkes Builders High Rise Brochure
Marketing Statement:
Remodels in high-rise residences involve special requirements, restrictions and challenges. Protecting public spaces and minimizing disruptions for neighbors are paramount. Our brochure was created with a high quality paper stock so it can be used for exhibitions in the building, a leave behind brochure and direct mail piece to target potential clients. When designing this brochure we felt a simple lay- out showcasing amazing images would "wow"everyone who opens it. Our company is sensitive to these needs of high-end residential downtown condominiums and this brochure has been an e ective marketing tool generating numerous inquiries resulting in several new clients.
Home Builders Association of Greater Austin | 31


Best Sales Brochure - Developer
AWARDS 2018
Credits
L&P Marketing
Ad/PR Agency
Finalist
Taurus Investment Holdings
Whisper Valley
Santa Rita Ranch 2017 Sales Brochure
Marketing Statement:
The 16 pages of this brochure are jam-packed with content, as be ts a community as vast and all-en- compassing as this one. And yet it's a fun read, made compelling with vivid photography of homes, amenities, friends enjoying time together, and the serenity of nature. A color palette of twilight hues and earth tones married to bright accent colors is paired with natural design elements like botanical etchings as well as hand-drawn illustrations. The heart is the messaging, especially the "Ranch Code” this, more than anything, depicts the character of life in this community. One is left with a true under- standing of life on the Ranch and a desire to get there as soon as possible.
32 | Home Builders Association of Greater Austin


Best Sales Brochure - Associate
AWARDS 2018
Finalist
Cody Pools
Sales Brochure
Ironwood Connection Sales Brochure
Marketing Statement:
Our sales brochure elegantly highlights who we are and what we do! Clear and concise visual aid complemented by easy to understand technical descriptions provides our customer with immediate foresight into how we can help them. Our broad range of featured services our visually illustrated on the outside cover with further expla- nation on the inside. Basic contact information provides options for preferred contact and informs our customers that we are located in all three major Texas metro areas.
Home Builders Association of Greater Austin | 33


Best Direct Mail - Builder
AWARDS 2018
Credits
Sherry Smith Marketing
Ad/PR Agency
Finalists
David Wilkes Builders
Gorgeous Views
David Wilkes Builders Structured Simplicity
Marketing Statement:
As a high end luxury builder the biggest challenge with advertising is reaching the target market and establish- ing brand awareness. Our direct mail campaign was an excellent method for reaching a well quali ed demo- graphic as only few can a ord our services and we do not have time to be inundated by unquali ed prospects. We achieved our goal and generated multiple prospects, architect referrals and a new client within our niche market! These also serves as leave behind brochures at events and client meetings!
34 | Home Builders Association of Greater Austin


Best Direct Mail - Developer
AWARDS 2018
Credits
Anderson Hanson Blanton
Ad/PR Agency
Finalist
Taurus Investment Holdings
Whisper Valley
Allegiant Realty Partners Caliterra
Marketing Statement:
This direct mailer was used to engage custom home buyers and drive them out to a gated section of homesites tucked into a large, mas- ter-planned community. The design used direct messaging with the strong, adorable creative for engagement. This direct mail was sent out three times, followed by a consumer eblast and Facebook targeting. The end result was astounding. After months of stagnant sales, this piece drove the move up buyer from the surrounding area - there were two custom homes sales and three lot sales from this tra c.
Home Builders Association of Greater Austin | 35


Best Radio Ad - Builder
AWARDS 2018
Credits
Anderson Hanson Blanton
Ad/PR Agency
Finalists
Scott Felder Homes
Nothing But The Best
Scott Felder Homes Choose It. Love It. Live It.
Marketing Statement:
This Instagram inspired campaign - Choose It. Love It. Live It. was launched to engage a broad target audience in a saturated market. The voice over in ection and tone really gave life to the campaign points. Discerning buy- ers are engaged by the copy that they have choices in their home designs and interior options. To increase au- dience retention, a promotional mini-jingle was produced that creates dimension at the end of the spot. During the time that this spot ran, tra c increased and the builder met and exceeded their sales goals as a direct result from this radio campaign. It allowed the builder an opportunity to reach new buyers in the expanding Austin market.
Play Radio Ad
Note: Visit www.hbaaustin.com/events/awards-recognition to view online edition with live links to radio and TV ads.
36 | Home Builders Association of Greater Austin


Best Radio Ad - Developer
AWARDS 2018
Credits
L&P Marketing
Ad/PR Agency
Finalists
Allegiant Realty Partners
Crosswinds
Landmark Interests
Sunfield
Taurus Investment Holdings
Whisper Valley
Santa Rita Ranch Marketing Statement:
In this radio production, the background music and a cowboy's baritone voice automatically resonates as an au- thentic Texas experience. The ad also employs folksy language; It's not just the good life, it' a place to have fun. Here a key message is about the big savings associated with quick move-in homes. Listeners are directed to visit the community website for information. Key community features also are noted, including 12 model homes and a pool with a 2-story water slide. Locational attributes and the community's fun lifestyle are additional content points woven into this powerful 1-minute radio ad.
Play Radio Ad
Note: Visit www.hbaaustin.com/events/awards-recognition to view online edition with live links to radio and TV ads.
Home Builders Association of Greater Austin | 37


Best Television or Video Ad Builder/Developer
AWARDS 2018
Credits
Taylor Real Estate
Associate
Finalists
Santa Rita Ranch
The Ranch Code
Santa Rita Ranch
Fall Inventory
Travisso
Commercial
Schwartz Custom Homes Haven
Marketing Statement:
This video, created for our Millennial homebuyer, was intended to generate interest in our community before breaking ground. Considering behavioral trends of this market, the campaign encompassed several social me- dia platforms.
Lacking photography or even renderings of the community, we chose to highlight what life can be like in South Austin and in our new community. Images of nature trails, local hot spots and simple graphics that introduce our Let Light/Nature/Fun In campaign combined to successfully engage our viewer.
The result: (1) an extensive waiting list, who attended our grand opening party and (2) at least ve of whom converted to homeowners.
Play TV/Video Ad
Note: Visit www.hbaaustin.com/events/awards-recognition to view online edition with live links to radio and TV ads.
38 | Home Builders Association of Greater Austin


Best Television or Video Ad - Associate
AWARDS 2018
Credits
Jib Limited
Ad/PR Agency
Finalist
Cody Pools
TV Commercial
Norbord Inc. Thank a Framer
Marketing Statement:
The Thank a Framer campaign turns the spotlight on the unsung hero of American construction, ”the framer." We wanted to show framers some appreciation for the hard work they do in building our homes and infrastruc- ture. With over 200,000 vacant construction jobs, the framing industry is facing a crisis and this campaign hopes to inspire the next generation of men and women to take up their framing tools. To that end, the campaign has donated $1,100,000 to local building associations, and is working with them to train framers to ll these posi- tions and usher in a new wave of development.
Play TV/Video Ad
Note: Visit www.hbaaustin.com/events/awards-recognition to view online edition with live links to radio and TV ads.
Home Builders Association of Greater Austin | 39


Best Website - Volume Builder/Developer
AWARDS 2018
Credits
Anderson, Hanson Blanton
Associate
Finalists
Santa Rita Ranch
Ed and Elizabeth Horne & Mariner Real Estate
Sun eld
LanMark Interests
Trace
Highpointe Communities
Bryson
Crescent Communities
Marketing Statement:
The Bryson website was designed for easy navigation and guides the user through various decision points when looking for the perfect location to live. The site showcases the active lifestyle of the community through images and o ers a live home search for buyers to browse through new home inventory from our six builders. Several social media widgets allow the user to share their favorites with their family and friends, and the back-end SEO allows the site to be found through top search engines. During events and promotions, the website is utilized for messaging and RSVPs. The website is the most crucial mean to success in the community.
Visit Website
Note: Visit www.hbaaustin.com/events/awards-recognition to view online edition with live links to websites.
40 | Home Builders Association of Greater Austin


Best Website - Custom Builder
AWARDS 2018
Finalists
Arbogast Homes
Website
Schwartz Custom Homes
Haven
Jauregui Architecture Interiors Construction
Website
Olson Defendorf Custom Homes Marketing Statement:
Our website is designed to show photos of the diversity of homes we have built. We have multiple pages about the company as well, but our marketing objective is to show our diverse portfolio. The target market our home buyers in the $1M plus range of homes. Since we are not a design/build rm, we build all kinds of styles of home. We use the website everyday to show potential buyers what we can build for them.
Visit Website
Note: Visit www.hbaaustin.com/events/ awards-recognition to view online edition with live links to websites.
Home Builders Association of Greater Austin | 41


Best Website - Associate
AWARDS 2018
Ironwood Connection Marketing Statement:
Our website is a comprehensive resource for both the homeowner and the home builder to utilize for all things related to stair & railing. Whether looking for design options or searching for a speci c part, our easy to navigate site is sure to lead you to what your searching for. Browse our extensive gallery of work or use our handy Stair Artist Design tool and get inspired today.
Visit Website
Note: Visit www.hbaaustin.com/events/awards-recogni- tion to view online edition with live links to websites.
42 | Home Builders Association of Greater Austin


Best Digital Ad - Builder
AWARDS 2018
Credits
Danielle Hames
Interior Merchandiser
SmartTouch Interactive
AD/PR Agency
Finalist
Scott Felder Homes
SmartTouch Interactive & Saratoga Homes Lead Gen Campaign
Marketing Statement:
This campaign has had as an objective to create awareness for this El Paso based new home builder that is new to the Central Texas area. They build homes for rst time and move up buyers with family oriented features. The campaign was promoted across all digital marketing platforms including social, email, search, home buyers websites and PRED generating over 3,000 unique website sessions and 168 units of onsite tra c during 2017. The keyhole graphic provides a great insightful analogy of what life can be for a family inside a Saratoga Home.
Home Builders Association of Greater Austin | 43


Best Digital Ad - Developer
AWARDS 2018
Credits
Anderson Hanson Blanton
AD/PR Agency
Finalists
Taurus Investment Holdings
Whisper Valley
SmartTouch Interactive
& Blackburn Communities Gardens at Mayfield Ranch
Santa Rita Ranch
& Blackburn Communities Inventory Campaign
Allegiant Realty Partners Crosswinds
Marketing Statement:
Our digital display ads were our most successful driver of tra c to our website and community. Launching in May 2017, our biggest hurdle was getting out the word that a ordable new homes and master-planned liv- ing was coming to a city with tough real estate competition. We targeted young families and rst-time buyers through bright lifestyle photos showcasing families, children and amenities like swimming at a pool. Utilizing concise messaging emphasizing the quick commute from Kyle to Austin, the active lifestyle available in our community, low price point, and our eye-catching logo colors of blue and orange, our digital ad campaign drove 88% of our website tra c.
44 | Home Builders Association of Greater Austin


Best Email Message
AWARDS 2018
Credits
L&P Marketing
AD/PR Agency
Finalists
Taylor Morrison
5 Reasons
Santa Rita Ranch
Fall Inventory Campaign Email
SmartTouch Interactive
Santa Rita Ranch December Happy Email
Marketing Statement:
This email was employed to prospects to wish that their "days be full of love, laughter and holiday cheer." A link to view infor- mation about the community, but the content was boosted by the announcement of the newest amenity opening. Contact information is provided so that viewers can easily visit the com- munity online, in person or even by phone. This email generat- ed a powerful 13.9% open rate and a 7.5% response rate.
Home Builders Association of Greater Austin | 45


Best Social Media Branding Campaign Builder
AWARDS 2018
Finalist
Scott Felder Homes
Arbogast Homes Facebook Campaign
Marketing Statement:
The primary objective of the Facebook marketing campaign was to drive awareness of our brand and to lever- age imagery that personi es our capabilities. Additionally, we wanted to leverage a platform that is a ordable and measurable.
46 | Home Builders Association of Greater Austin


Best Social Media Branding Campaign Developer
AWARDS 2018
Credits
Anderson Hanson Blanton
AD/PR Agency
Finalists
Crescent Communities
Bryson
Taurus Investment Holdings
Whisper Valley
Santa Rita Ranch
Sunfield Landmark Interests
Marketing Statement:
In order to target young families, our social media branding goal was to stand out from other master-planned communities located along the competitive corridor within Austin along south I-35. Our paid social media ad campaigns marketed our unique lifestyle program and amenities, utilizing photography of our state-of-the-art amenity center and pool. Our organic social media posts drummed up dozens of shares and hundreds of en- gagements, showcasing a fun, active lifestyle, including the announcement of our new lazy river, our walking group and community events. Our social media branding campaign reached over 141,961 Facebook users, resulting in 486,201 impressions and 7,256 website clicks.
Home Builders Association of Greater Austin | 47


Best Social Media Branding Campaign Associate
AWARDS 2018
Legacy Mutual Mortgage Best Places To Work
Marketing Statement:
This campaign was dual focused. One: engage current audience to like, share, interact and consume an an- nouncement of our 2017 Austin Business Journal Best Places to Work win. Two: target job/career-seeking indi- viduals. This campaign ran when we had 35 job postings, so timing was opportune to capitalize on 3rd party testimony of our company/culture. Via key terms/interests, we targeted individuals within a 50 mile radius from our locations who had engaged in search/behavior for some of (not limited to) the following: careers, jobs in (in- sert city name), business/young professionals, top employers/workplaces, bene ts, culture, etc. 6,500+ reached. Within months only 10 postings remained.
48 | Home Builders Association of Greater Austin


Best Social Media Promotion Campaign Builder
AWARDS 2018
Credits
The SPR Agency
AD/PR Agency
Finalist
Scott Felder Homes
Taylor Morrison Austin Move-in-Ready Home Promotion
Marketing Statement:
With an objective to reach Austin-area homebuyers looking to purchase a home in the late summer of 2017, this social media campaign promoted new-build homes that could compete with Austin's competitive resale market. These homes o ered the beauty of a new home, highly-desirable contemporary interiors and no need to wait with images of move-in-ready homes to attract homebuyers that were ready to move. The campaign ran from July 20 to Oct. 6 to those 24+ in greater Austin. The ads cost $652.70 and prompted 20,233 Engagements/Interactions at an impressive CTR of 16.5 percent.
Home Builders Association of Greater Austin | 49


Best Social Media Promotion Campaign Developer
AWARDS 2018
Credits
Ballywho Social
AD/PR Agency
Finalists
Taurus Investment Holdings
Whisper Valley
Santa Rita Ranch
The Green Mosaic
Highpointe Communities
Trace
Crescent Communities Bryson
Marketing Statement:
Louisiana Craw sh, Texas Sun, Bryson Living. The Bryson Craw sh Boil and Home Tour was the largest event in Bryson's history with over 800 attendees and 800lbs of Craw sh! The imagery used on the campaign was not stock, but actual images captured at the rst Craw sh Boil in 2016. The media mix was comprehensive and included radio, social, digital, print, newsletters, and the website landing page. To manage attendance and track marketing ROI, attendees were required to register for the event to receive a wristband. Registration included rst/last name, email, and "how did you hear about the event." Social media was the second ranked lead source coming in just behind radio.
50 | Home Builders Association of Greater Austin