2018 MAX Awards Winners and Finalists

Best Social Media Promotion Campaign Associate
AWARDS 2018
Credits
Jib Limited
AD/PR Agency
Norbord Inc. Thank A Framer
Marketing Statement:
The Thank a Framer campaign turns the spotlight on the unsung hero of American construction -”the framer." We wanted to show framers some appreciation for the hard work they do in building our homes and infrastruc- ture. With over 200,000 vacant construction jobs, the framing industry is facing a crisis and this campaign hopes to inspire the next generation of men and women to take up their framing tools. To that end, the campaign has donated $1,100,000 to local building associations, and is working with them to train framers to ll these posi- tions and usher in a new wave of development.
Home Builders Association of Greater Austin | 51


Best Billboard - Builder/Developer
AWARDS 2018
Credits
Anderson Hanson Blanton
AD/PR Agency
Finalists
Allegiant Realty Partners
Caliterra
Crescent Communities
Bryson
Scott Felder Homes
Taylor Morrison Travisso
Marketing Statement:
This billboard targeted a uent homeowners in the Four Points area at an intersection known for long wait times in tra c. The simple message of "New Homes + Views - Tra c = Perfect!" speaks to the fact that our community has all the positives of the Four Points area without the one major drawback: crippling tra c. The peaceful view shot served as a calming visual at a time the consumer was experiencing their own "pain" and was intended to illustrate the views at the community. This "in your face" tactic performed well with a marked increase in sales and tra c from the Four Points area. Three visitors quoted the billboard verbatim.
52 | Home Builders Association of Greater Austin


Best Sales Office - Builder
AWARDS 2018
Credits
Quest Design & Fabrication
Interior Merchandiser
Finalists
Chesmar Homes
Rancho Sienna
Scott Felder Homes Belterra
Marketing Statement:
The sales o ce is designed to feel open and inviting
with wonderful natural light. A beverage station with comfortable seating allows the customer to relax in the space. The primary displays in the marketing area provide information on the community, area, builder, homes and home sites. In order to overcome a customers desire to skip the sales o ce area and to draw them back in after touring the model, we added an interactive element. When not in use, model, inventory and community photography may display on the screen. These elements enhance the Sales Associate's time with their customers.
Home Builders Association of Greater Austin | 53


Best Design Center - Builder
AWARDS 2018
Credits
Stantec
Architect
Image Craft Exhibits
Interior Merchandiser
Finalists
Scott Felder Homes
Austin
Chesmar Homes
Rancho Sienna
Pacesetter Homes Design Q
Marketing Statement:
Design Q is a unique, VIP-style design center experience for our future homeowners. We have broken our design studio experience into 4 individual stores; countertops and cabinets, ooring and wall tile, the nishing room, where we discuss everything from paint, trim and hard- ware, and we conclude in the plumbing store. We believe the process of buyers selecting options in various rooms helps keep our clients focused and calm in what could possibly be a stressful environment. With a personalized shopping cart to put the samples in, from room to room, our goal is to have our buyers walk away feeling special, excited about the purchase and con dent in their selec- tions.
54 | Home Builders Association of Greater Austin


Best Special Sales Promotion
AWARDS 2018
Finalists
SmartTouch Interactive Scott Felder Homes
Hot Air Balloon
Taylor Morrison
Travisso
Crescent Communities Bryson
Marketing Statement:
The Homes for Heroes Program is one that is near and dear to our hearts at Bryson. We are proud to support not only members of the Armed Forces and Law Enforcement, but Fire ghters, Educators, and Healthcare Pro- fessionals as well. And while this program originally started as only a promotion, the appreciation we received from our buyers quickly turned Homes for Heroes into a long-term program at Bryson. Our marketing e orts consisted of digital ads, business-focused e-blasts, extensive social media outreach, website landing page, word of mouth and business to business drop o s. The program has been successful not only from a sales prospec- tive, but rewarding to all of us at Bryson as well.
Home Builders Association of Greater Austin | 55


AWARDS 2018
Best Logo Design
Bryson
Crescent Communities
Marketing Statement:
The Bryson logo combines nostalgic, vintage aesthetics with a modern sensibility. Limiting the logo's color palette to a single color achieved the simplicity and versatility we wanted to emphasize. The simple typog- raphy used for Bryson features an imperfect hand-crafted edge, nished with a subtle rustic texture. The hand-drawn badge is inspired by vintage signage and nished with a weathered, antique outline. The Bryson typography, combined with the tree(s) image (which signify the rural geography of Bryson) together create the Logotype. Used alone or in conjunction with the Badge, the Bryson Identity resonates the deep history of Leander, Texas and the simplistic lifestyle that is Bryson's appeal. Our logo is the visual face to the outside world and the most widely used component of our brand.
Credits
Greenhouse
Ad/PR Agency
Finalists
Taylor Real Estate
Haven Condominiums
Allegiant Realty Partners
Crosswinds
Legacy Mutual Mortgage
REVV Logo
56 | Home Builders Association of Greater Austin


Best Special Event - Builder
AWARDS 2018
Finalist
Perry Homes
VIP Agent Happy Hour
D.R. Horton
2017 VIP Real Estate Agent Partner Luncheon
Marketing Statement:
Our rst VIP Real Estate Agent Appreciation Luncheon was organized as an e ort to gather Austin's top per- forming Realtors® and recognize them for their continued partnership in helping Austinites ful ll their dream of homeownership. We focused on providing an exciting high-energy event that incorporate insightful keynote speakers, prizes, networking opportunities & rst-look info on upcoming communities and available inventory.
Our industry relationships combined with over 2000 phone calls helped generate excitement & reach our attendance goal. We locked down the industry's movers & shakers to provide insight on Austin's real estate market & invaluable information to boost their business.
Home Builders Association of Greater Austin | 57


Best Special Event - Developer
AWARDS 2018
Finalists
Santa Rita Ranch
Homegrown, Art & Wine Walk
Taurus Investment Holdings
Whisper Valley
Bryson by Crescent Communities Crawfish Boil
Marketing Statement:
Louisiana Craw sh, Texas Sun, Bryson Living. The Bryson Craw sh Boil and Home Tour was the largest event in Bryson's history with over 800 attendees and 800lbs of Craw sh! From live music to craft beer, and face-painting to the cupcake bar, this event was thoughtfully planned to bring families together in an inviting and exciting place. The media mix was comprehensive and included radio, social, digital, print, newsletters, and the website landing page. To manage attendance and track marketing ROI, attendees were required to register for the event to receive a wristband. Registration included rst/last name, email, and how did they heard about the event.
58 | Home Builders Association of Greater Austin


Best Overall Ad Campaign - Builder
AWARDS 2018
Credits
SmartTouch Interactive
Ad/PR Agency
Danielle Hames
Interior Merchandiser
Finalists
Ash Creek Homes Scott Felder Homes
Choose It. Love It. Live It.
D.R. Horton
2017 New Year's Sales Event
SmartTouch Interactive & Saratoga Homes There's More Inside Ad Campaign
Marketing Statement:
Our objectives where to develop a cross platform ad campaign that would hit the hearts of the target demo- graphic: rst time homebuyers and move-up buyers who are of various cultural backgrounds. The campaign concept was originally developed for print but ran across all digital channels and was the rst major ad cam- paign that the builder ran in Central Texas. The use of the key hole symbolizes home ownership and the More Inside gives a peek of the lifestyle the builder is trying to provide new buyers. The campaign has led to a 33% increase in website tra c and a 25% increase in onsite tra c during the run time of October 2017 to now.
Home Builders Association of Greater Austin | 59


Best Overall Ad Campaign - Developer
AWARDS 2018
Credits
Anderson Hanson Blanton
Ad/PR Agency
Finalists
Crescent Communities
Bryson
Taylor Morrison
Travisso
Santa Rita Ranch
Fall Inventory Campaign
Taurus Investment Holdings Whisper Valley
Marketing Statement:
Goal: create a visually consistent & engaging campaign to educate consumer on a 1st-of-its-kind sustainable community & drive foot tra c
Obstacles: tons of education required, unfamiliar location, no onsite photos available
Campaign focuses on 3 USPs: healthy living, zero energy sustainable homes & smart home technology. A strongly branded ad series was needed to communicate the depth of information & draw it all back to the same community. A locater map & important aspects of each USP were listed on each print ad, an upbeat radio spot touched on top USP sales points while strong headlines carried digital ads. This ad series contributed to 672 tra c units & 36 home sales in 3.5 months
60 | Home Builders Association of Greater Austin


Best Overall Ad Campaign - Associate
AWARDS 2018
SmartTouch Interactive Marketing Statement:
This campaign promoted an encore presentation for an IBS Education Session conducted by NAHB Legend David Miles and Robert Cowes of SmartTouch Interactive. The webinar reviewed real marketing examples and data as a study to educate the audience on which creative tactics impact lead generation and conversions on marketing productions. The webinar was attended by 45 attendees and it was promoted via email, social me- dia, and remarketing.
Home Builders Association of Greater Austin | 61


Best Product Design - $100,000 - $199,999 Volume Builder
AWARDS 2018
Credits
Harder Organization
Architect
Michelle Thomas Design
Interior Merchandiser
Finalist
Pacesetter Homes
Smith
Pacesetter Homes Andrews
Marketing Statement:
The challenge was to design an a ordable home with a grandiose feel within a 30' building envelope without an unappealing boxed look. The Andrews hit its mark. From the front door you can see through the open family room into the kitchen and out to the backyard. The covered front porch and balcony add great curb appeal and removes any concern of a bland front.
62 | Home Builders Association of Greater Austin


Best Product Design - $200,000 - $299,999 Volume Builder
AWARDS 2018
Credits
Lavender Design Group
Architect
Finalists
Scott Felder Homes
Rockwood Plan
Scott Felder Homes
Georgetown Plan
Scott Felder Homes
Frisco Plan
Scott Felder Homes Trinity Plan
Marketing Statement:
The Trinity is a new plan design featuring a central family room open to the dining and kitchen areas, a large master suite and two additional bedrooms. Three unique elevations are available for this plan design. Archi- tectural elements include an open truss entry tower with oversize front porch. The home also features a nice, wide entry foyer leading into the open family, breakfast, and kitchen, oriented to the rear yard.
Home Builders Association of Greater Austin | 63


Best Product Design - $300,000 - $399,999 Volume Builder
AWARDS 2018
Credits
Kipp Flores Architects
Architect
Finalists
Chesmar Homes
Peyton Plan
Pacesetter Homes
Pacifica
Scott Felder Homes
Sweetwater Plan
Scott Felder Homes Caporina Plan
Marketing Statement:
Four bedrooms are located on the rst oor along with a study, and family room open to the kitchen and dining area. Large picturesque windows and soaring ceilings in the family room open to the outdoor living featuring replace and outdoor kitchen area. Bay windows in the dining and master bedroom enhance this light, open feeling. A game room with wet bar and powder bath are located on the second oor. Home buyers may person- alize this plan by selecting an elevation, including or removing the game room, formal dining room in lieu of study, and alternative room con gurations. This plan o ers extensive exibility to accommodate a wide range of buyers.
64 | Home Builders Association of Greater Austin


Best Product Design - $400,000 - $499,999 Volume Builder
AWARDS 2018
Credits
BSB Design
Architect
Millennium Design
Interior Merchandiser
Finalists
Ash Creek Homes, Inc.
Canyonside
Scott Felder Homes
Lindale Plan
Scott Felder Homes
Mendocino Plan
Taylor Morrison The Cordoba
Marketing Statement:
The Cordoba is designed for outdoor living. A gated entry lets you into a beautiful inner courtyard that sets
a lovely tone for the feel of the home. This area is perfect for socializing with guests, especially when the optional outdoor replace is added. The Cordoba features a expansive covered patio at the back of the home that is perfect for relaxing by the replace or grilling in the outdoor kitchen. Open the folding glass doors
to open up the house to this amazing entertaining or simply relaxing space. The Cordoba is such a popular plan, its the rst to sell out when opening new sections and people have been on waiting lists for months and months, just to be able to build this plan.
Home Builders Association of Greater Austin | 65


Best Product Design - $500,000 - $599,999 Volume Builder
AWARDS 2018
Credits
Lavender Design Group
Architect
Applebox Imaging
Photographer
Finalists
Scott Felder Homes
Montana Plan
Scott Felder Homes
Cypress Plan
Scott Felder Homes
Carrington Plan
Scott Felder Homes Chesapeake Plan
Marketing Statement:
We speci cally designed the Chesapeake for the move-up home buyer still needing space, but primarily wanting a single story layout. It is a stunning ranch-style home featuring a rotunda gallery and private study upon entry, which open to the formal dining room and expansive family room: all of which open to the incredible outdoor living area. The kitchen is in a great location with access to both the formal dining room and family room. There is an awesome bonus area and bunk room located on the second level. Perfect for family entertaining! The pos- itive response from home buyers has been tremendous. They simply fall in love with the design as they tour the model.
66 | Home Builders Association of Greater Austin


Best Product Design - $600,000 - $699,999 Volume Builder
AWARDS 2018
Credits
Cornerstone Architects
Architect
Mary DeWalt Design Group
Interior Merchandiser
Finalists
Westin Homes
The Pinehurst II
Hill Country Artisan Homes
La Ventana
Ash Creek homes Serene Hills
Marketing Statement:
This elegant Santa Barbara style home stands out among the competition in a larger developer community. Light stucco contrasts with arched dark pane windows, tile roof with metal accents, and inviting covered front porch give this home stunning curb appeal. Most notably, 3,700 sq. ft. of luxury exist all in a single-sto- ry home. This home appeals to our target market of empty nesters and downsizers needing space, but with the convenience of life on one level. An open great room, walls of windows, soaring ceilings with dramatic beams, private master retreat, dedicated media room opening to the main living, built in o ce nook and unique gallery spaces add to the smooth ow of this oorplan.
Home Builders Association of Greater Austin | 67


Best Custom Home Product Design $250,000 - $499,999 - Custom Builder
AWARDS 2018
Credits
Monica Ghioc-Brickley
Interior Merchandiser
Finalists
Schwartz Custom Homes
Haven
Venture Four Architects
Hunters Pass
Vogel Builders
Fairway Canyon Custom
Barron Custom Design Low Country Urban
Marketing Statement:
Hether house is family, fun & hospitality, like the clients themselves. Inspired by vacations to the southern coast, life here centers around the water. From the porch, abundant windows provide sight lines to the pool. True to its objective of rest, gather, play, the home delivers smart, 100% useable space, a multi-generational plan on a tight lot, 2.5 kitchens & 5 porches! The nishes gracefully mix new & old to ful ll its purpose of new traditional. Authentic southern red clay brick & a blue color scheme are be tting of the home's inspiration. Materials were selected with intent so more life & less fuss can happen here. Its traditional approach stands apart in its urban surroundings.
68 | Home Builders Association of Greater Austin


Best Custom Home Product Design $500,000 - $749,999 - Custom Builder
AWARDS 2018
Credits
Element 5 Architecture
Architect
Finalists
Venture Four Architects
Orisha
Zach Savage Homes
South Congress
Zach Savage Homes Zilker House
Marketing Statement:
TREES!!! The city of Austin loves their trees. This entire house was designed around a large oak tree that is located in the courtyard. With a small lot to boot, the customer had no intention of not squeezing every last bit of usable space out of this property. A large family room, kitchen, and dining. Work out room. Master suite. Third story roof deck with downtown views. A garage apartment and a what house wouldn't be complete without a place to cool o in the hot Texas summer. We managed to t a small 8x16 foot pool in on top of everything else. Even with all of these amenities we still wanted to be kind to the environment and installed rain water collection and a solar panel system.
Home Builders Association of Greater Austin | 69


Best Custom Home Product Design $750,000 - $999,999 - Custom Builder
AWARDS 2018
Credits
Geschke Group Architecture
Architect
Shauna Smith Designs
Interior Merchandiser
Finalists
Venture Four Architects
Meridian
Rivendale Homes
Manlove Street
Arbogast Homes Belvedere Springdale Custom
Marketing Statement:
Located in the beautiful Belvedere neighborhood o Hamilton Pool Road this elegant and stylish single story home is an oasis for its sensible owners who want the combination of luxury with functionality. A welcoming courtyard greets guests. What sets this sophisticated home apart is the gorgeous wine room personally de- signed by the client. The home has solid Douglas r beams throughout and an impressive custom-made steel vent hood. Heated oors in the bathrooms creates the feel of luxury and comfort. This home is sure to please the most discerning buyer.
70 | Home Builders Association of Greater Austin


Best Custom Home Product Design $1,000,000 - $1,499,999 - Custom Builder
AWARDS 2018
Credits
Geschke Group Architecture
Architect
Re ned Interiors
Interior Merchandiser
Finalists
Arbogast Homes
Destiny Hills Custom
Vogel Builders
Hill Country Mediterranean
Arbogast homes Modern Farmhouse
Marketing Statement:
This Modern Farmhouse takes the best of rustic, a touch of industrial, and the sleek elegance of modern and perfectly blends them together to deliver a home that is sophisticated without feeling pretentious or unap- proachable. This Modern Farmhouse combines the sleek clean lines of contemporary design with the cozy farmhouse aesthetic to create a uniquely fresh take on the country living lifestyle. Modern Farmhouse design is not just a look, it is a feeling. It's easy and casual with nothing overdone or excessive. The sleek white exte- rior board and batten with no overhang combined with the standing seam gray metal roof and the anodized aluminum windows immediately identi es as a Modern.
Home Builders Association of Greater Austin | 71


Best Custom Home Product Design $1,500,000 - $1,999,999 - Custom Builder
AWARDS 2018
Credits
Cornerstone Group Architects
Architect
Etch Design Group
Interior Merchandiser
Finalists
Arbogast Homes
Rough Hollow Peninsula Farm House
Olson Defendorf
Custom Homes
Barton Creek Home
Metropolitan Custom Homes Barton Creek Chateau
Marketing Statement:
This luxury home showcases a contemporary twist on classic French architecture. Designed for a family with 3 children, an active lifestyle & a fondness for entertaining & relaxing in style, the home re ects the families indi- vidual tastes and eclectic style. The master features a luxurious spa inspired retreat for relaxing, the game room is a kids delight with 7.1 surround sound & 84" TV, refreshment refrigerator and abundant storage. A second "dirty" kitchen hides the mess while entertaining. The outdoor living & pool areas blend seamlessly with the in- side through 10' sliding glass doors. Colorful nishes, from tile to paint to wallpaper illustrate the homeowners personal sense of style.
72 | Home Builders Association of Greater Austin


Best Custom Home Product Design $2,000,000 - $2,499,999 - Custom Builder
AWARDS 2018
Credits
Design Visions of Austin
Architect
Crescent House Furniture
Interior Merchandiser
Finalists
Metropolitan Custom Homes
Escala Residence
Laurel Haven Homes Modern Lakeside Villa
Marketing Statement:
Modern lakeside villa inspired by the grand mansions of the thirties and forties. This home built on specula- tion to highlight builder and build brand awareness. Its northern orientation with glass walls and window sys- tems that highlight lake views and seamlessly transition indoors and out. It includes a stately courtyard with porte-cochere and tiered fountain, Chef's kitchen complete with state of the art appliances, a second catering kitchen, relaxing master bath spa with couple's hydrotherapy room and infrared sauna, a two story boutique style master closet, a two story circular library with private spiral staircase and observation tower, and a resort like grounds with in nity pool and swim up bar.
Home Builders Association of Greater Austin | 73


Best Custom Home Product Design Over $2,500,000 - Custom Builder
AWARDS 2018
Credits
Luis Jauregui
Architect
Jauregui Architecture Interiors Construction
Interior Merchandiser
Finalists
Rivendale Homes
Amarra Drive
Jauregui Architecture Interiors Construction Westlake Estate
Marketing Statement:
This elegant estate is built for large scale entertaining and private living. The site's drop from street level posed certain constraints and opportunities. Additionally, the owner's purchase of the adjacent lot during construction required extensive additional driveway and landscaping. They also changed their wood oor selection 75 days before move-in on this 10,000 square foot all-wood- oor home. The home deserves an award due to the cus- tomization entailed of this elaborate custom home, the overall scope of the project and the intensive manage- ment required to move these clients in to a fully furnished home on December 21st.
74 | Home Builders Association of Greater Austin


Best Urban Infill Project of the Year
AWARDS 2018
Credits
Reach Architects
Architect
Slic Design
Interior Merchandiser
Finalists
Cobalt Companies, LLC
02 CityHomes
Olson Defendorf Custom Homes
Tarrytown Craftsman
Schwartz Custom Homes
Haven
Riverside Homes LLC Bluebonnet
Marketing Statement:
There is strong demand for homes in Austin's urban core, particularly from young professional families, but they are increasingly priced out of the city. Rather than replace an existing home with one expensive home, building two houses on an in ll lot is a viable way to create housing at a range of prices. 2013 Bluebonnet exempli es this growing trend. Multiple protected trees on the narrow lot posed a challenge, but the lot's depth allowed for a 4-bedroom home in front, and a detached 2-bedroom ADU in back. With a willingness to exchange space for location, ADUs are becoming an attainable solution for urban families, and this was no exception. Both sold to families before completion.
Home Builders Association of Greater Austin | 75


Best Custom Spec - Custom Builder
AWARDS 2018
Credits
Luis Jauregui
Architect
Jauregui Architecture Interiors Construction
Interior Merchandiser
Finalists
Arbogast Homes
Spanish Oaks Spec
Metropolitan Custom Homes
Barton Creek Contemporary
Olson Defendorf Custom Homes
Belvedere Spec Home
Jauregui Architecture Interiors Construction Santa Barbara Transitional
Marketing Statement:
This luxury home o ers high style living with the ease and comfort of a Santa Barbara ranch. Spanish in uence is imbued by stone-trimmed arch windows and iron/glass custom entry doors. Interiors are an eclectic mix of graceful arches, vaulted groin ceiling and boxed beams, juxtaposed with rectilinear metal windows and doors to the terrace. With approximately 10,090 heated sq ft on the main level, and an attached but separate 1,177 square foot apartment below, this speculative venture a ords coveted schools, gated community and 10 prox- imity to downtown.
76 | Home Builders Association of Greater Austin


Best Kitchen Under $75,000 - Custom Home
AWARDS 2018
Credits
Geschke Group Architecture
Architect
Shauna Smith Designs
Interior Merchandiser
Finalists
Arbogast Homes
Destiny Hills Kitchen
Arbogast Homes
Rough Hollow Parade Home Kitchen
Arbogast Homes
Spanish Oaks Spec Kitchen
Arbogast Homes Belvedere Kitchen
Marketing Statement:
Located in the beautiful Belvedere neighborhood o Hamilton Pool Road this elegant and stylish single story home is an oasis for its sensible owners who want the combination of luxury with functionality. A welcoming courtyard greets guests. What sets this sophisticated home apart is the gorgeous wine room personally de- signed by the client. The home has solid Douglas r beams throughout and an impressive custom-made steel vent hood. Heated oors in the bathrooms creates the feel of luxury and comfort. This home is sure to please the most discerning buyer. Simple and re ned, this kitchen will impress the most discerning chef.
Home Builders Association of Greater Austin | 77


Best Kitchen Over $75,000 - Custom Home
AWARDS 2018
Credits
Larue Architects
Architect
John Williams Interiors
Interior Merchandiser
Finalists
Olson Defendorf Custom Homes
One-of-a-Kind Kitchen
Arbogast Homes
Rob Roy Kitchen
Jauregui Architecture Interiors Construction
Westlake Estate
Rivendale Homes Amarra Drive
Marketing Statement:
The gourmet kitchen's stainless steel commercial grade appliances and a combination of quartz and Silestone countertops will inspire your inner chef. Soaring ceilings, panoramic hill country views, and an open great room concept create a sense of connectedness with the outdoors and other areas of the home.
78 | Home Builders Association of Greater Austin


Best Master Bath $50,000 and Under Custom Home
AWARDS 2018
Credits
Vanguard Studio, Inc.
Architect
Finalists
Arbogast Homes
Destiny Hills Master Bathroom
Arbogast Homes
Belvedere Master Bath
Zach Savage Homes
Zilker House
Arbogast Homes Spanish Oaks Spec Master Bath
Marketing Statement:
This uncomplicated home with its clean lines and modern feel o ers the perfect escape from a hectic life. Simple modern elegance accentuates every aspect of the home. Resort style landscaping and a refreshing pool make this home an oasis. A mixture of steel, stone, glass and stucco provides an open, warm and inviting residence. Luxurious features such as the chefs' kitchen, master bath spa retreat, and steam shower make this home unfor- gettable. The home utilizes the latest in fashion trends including unique and stylish lighting xtures, sensible use of wallpaper, faux painting, and a color scheme that is pleasing to a wide variety of home owners.
Home Builders Association of Greater Austin | 79


Best Master Bath Over $50,000 Custom Home
AWARDS 2018
Credits
Geschke Group Architecture
Architect
Shauna Smith Designs
Interior Merchandiser
Finalists
Barron Custom Design
Low Country Urban Master Spa
Verde Builders Custom Homes
East side Glam Master Spa
Vogel Builders
Hill Country Mediterranean Master Bath
Arbogast Homes
Rough Hollow Parade Home Master Bath
Marketing Statement:
This timeless Farmhouse was inspired by Old World German architecture and the subtle elegance of a Texas Hill Country home. A classic approach to a traditional farmhouse evokes a timeless sense of style and comfort. A perfect blend of rustic and modern accents are found throughout. A towering vaulted great room with exposed mortise and tenon trusses and extensive use of wood beams welcomes guests with a feeling of warmth and solitude. Creating a more modern feel, steel is appropriately used throughout the house to balance the warmth of the wood with the striking elegance and simplicity of steel. Rift sawn white oak cabinets accentuate the chef's kitchen.
80 | Home Builders Association of Greater Austin


Best Specialty Room - Custom Home
AWARDS 2018
Credits
Design Visions of Austin
Architect
Crescent House Furniture
Interior Merchandiser
Regina Cotroneo
Interior Designer
Finalists
Arbogast Homes
Belvedere Wine Room
Jauregui Architecture Interiors Construction
Westlake Estate Wine Room
Zach Savage Homes
Dripping Springs Recording Studio
Laurel Haven Homes Modern Lakeside Villa
Marketing Statement:
Inspired by the grand mansions and villas of the thirties and forties, this stunning two-story circular library with perfect Northern orientation and panoramic 180 degree views of Lake Travis is perfect for the work-from-home professional. The space provides both privacy and inspiration. This spectacular window lled room is unparal- leled in its elegant design and complexity. It features double 8' Linea cope and stick entry doors; annular space that creates positive Chi energy, a private spiral staircase to second oor observation level, dramatic oculus open between oors and a hidden bookshelf door that conceals a secret room.
Home Builders Association of Greater Austin | 81


Best Outdoor Living Space Under $75,000 Custom Home
AWARDS 2018
Credits
Monica Ghioc-Brickley
Interior Merchandiser
Finalists
Arbogast Homes
Belvedere Outdoor Living
Barron Custom Design
Low Country Urban Outdoor Living
Zach Savage Homes
Zilker House
Arbogast Homes Destiny Hills Outdoor Living
Marketing Statement:
Sweeping hill country views, a guest cabana pool house, and a sophisticated outdoor replace welcomes guests to this backyard oasis. Extensive outdoor cooking amenities combined with ample outdoor seating make this space comfortable and cozy.
82 | Home Builders Association of Greater Austin


Best Outdoor Living Space Over $75,000 Custom Home
AWARDS 2018
Credits
Eat Architecture
Architect
Finalists
Jauregui Architecture Interiors Construction
Westlake Estate
Vogel Builders
Hill Country Mediterranean Outdoor Living
Olson Defendorf Custom Homes Belvedere Patio
Marketing Statement:
This outdoor living space is unbelievable. It has a living space and a dining space all over looking a negative edge pool and 20 mile views of the hill country. The ceilings are Cypress tongue and groove limestone columns. It also has 2 Big Ass Fans, a television and a custom outdoor kitchen by Wolf. It was challenging tying this struc- ture in with the steel frame of the home with no side walls. The 30' wide, folding door also adds to the open feel of this porch. The tile ooring makes it feel like it's connected with the living room inside. It truly is an amazing outdoor space.
Home Builders Association of Greater Austin | 83


Best One-of-a-Kind Home
AWARDS 2018
Credits
Eat Architecture
Architect
Finalists
Arbogast Homes
Modern Farmhouse
Laurel Haven Homes
Modern Barn
Laurel Haven Homes
Modern Lakeside Villa
Olson Defendorf Custom Homes Belvedere One-of-a-Kind Home
Marketing Statement:
The Belvedere One-of-a-Kind Home is truly a unique home built on a hilltop in the gated community of Belve- dere. It deserves an award due to the 20 miles views, design and materials to construct it. The home site had constraints of many live oak trees and a hillside/cli on three sides and over half of the home was constructed out of steel and glass. We built the steel and glass structure around the trees and up to the edge of the drop o s. Also, because of the amount of windows/glazing we installed a top of the line, variable ow HVAC system throughout. In the end we erected the steel and glass and captured the views of the entire hill country.
84 | Home Builders Association of Greater Austin


Best Interior Merchandising
for a Model Home - $200,000 - $299,999
AWARDS 2018
Credits
Five Star Interiors
Interior Merchandiser
Applebox Imaging
Photographer
Finalists
Scott Felder Homes
Rockwood Plan
Scott Felder Homes
Newport Plan
Scott Felder Homes
Frisco Plan
Scott Felder Homes Georgetown Plan
Marketing Statement:
A neutral color scheme of linen, black and a pop of green accent harmonize with the clean lined contemporary furnishings that a rst time homebuyer desires. Site lines and tra c ow were respected in this open oor plan while providing abundant seating and gathering spaces for this young family. The study was designed for an additional gathering space for family and friends. The nursery paint details are great inspiration for the weekend DIY team. Interior nishes, color scheme and furnishings are the perfect combination for this young family and this model has received positive reviews.
Home Builders Association of Greater Austin | 85


Best Interior Merchandising
for a Model Home - $300,000 - $399,999
AWARDS 2018
Credits
Lin eld Design Associates
Interior Merchandiser
Applebox Imaging
Photographer
Finalists
Schwartz Custom Homes
Haven
Scott Felder Homes
Chesapeake Plan
Scott Felder Homes
Hamilton Plan
Scott Felder Homes Caporina Plan
Marketing Statement:
The luxurious Caporina model is the perfect place for a family to call home. Boasting a warm, neutral color pal- ette with splashes of chocolate and soft blues, this home is beautifully comfortable. Showcasing a unique space plan, the Family Room displays a gorgeous glass tile replace and stained beam ceiling. The Game Room shows a family tech center and ample seating enhanced by wall trim and rich paint colors; a space anyone would want to linger in. Cozy, unforgettable bedrooms, eye catching accent tiles, distinguishable details, and inspired built- ins are just a few of the amenities that make the Caporina model absolutely perfect.
86 | Home Builders Association of Greater Austin


Best Interior Merchandising
for a Model Home - $400,000 - $499,999
AWARDS 2018
Credits
Five Star Interiors
Interior Merchandiser
Applebox Imaging
Photographer
Finalists
Westin Homes
The Preston III
Westin Homes
The Carter III
Scott Felder Homes
Mendocino Plan
Scott Felder Homes Lindale Plan
Marketing Statement:
Modern luxury meets rustic charm in this stunning home set in the Texas Hill Country. Unique furnishings, pre- mium nishes and luxurious textiles combine seamlessly. The dining boasts a suspended matrix of intertwining wood slats and beams drawing the eye to the co ered ceiling and setting the tone for the design scheme. The asymmetrical design of the replace in the living room is a show stopper. The master bedroom, complete with luxury en suite and walk-in closet, exudes modern elegance and a resort like feel. The ex space lives up to its name with the merchandised craft area and separate seating area. This Rustic Lux style is sure to motivate pro- spective buyers to become home owners.
Home Builders Association of Greater Austin | 87


Best Interior Merchandising
for a Model Home - $500,000 - $599,999
AWARDS 2018
Credits
Lin eld Design Associates
Interior Merchandiser
Applebox Imaging
Photographer
Finalists
Scott Felder Homes
Chesapeake Plan
Scott Felder Homes
Carrington Plan
Scott Felder Homes Cypress Plan
Marketing Statement:
The theme of modern sophistication greets you the moment you walk through the courtyard and into the home. The Cypress model is the ultimate in modern living with all of the comforts. The vibrant orange and grey accents enhance the clean black and white scheme and rich wood tones. The modern kitchen features a gor- geous waterfall island that leads to the dining room and its unique wine wall. The outdoors are brought in with the unique patio doors that slide open completely to create a great entertainment space o the family room. Other features include a "skater boy" bedroom with a brick wall and a large pit sectional in the game room with ample seating including a gaming area.
88 | Home Builders Association of Greater Austin


Best Interior Merchandising
for a Model Home - $600,000 - $699,999
AWARDS 2018
Credits
Mary DeWalt Design Group
Interior Merchandiser
Applebox Imaging
Photographer
Finalist
JNID Studios, LLC
Trento Subdivision Model Home
Westin Homes The Pinehurst II
Marketing Statement:
The marketing objective of this entry was to take an approach to merchandising a model home that would appeal to a number of buyers in the Austin market who have an active lifestyle but still enjoy taking time out to relax with family and friends. This objective was achieved by designing a model home that conveyed a coastal and relaxed feel by bringing the outdoors in. Contrasting elements such as the dark navy color palette mixed with the neutral furniture and natural light give a dramatic e ect while the wood elements and accessories display a cozy feel.
Home Builders Association of Greater Austin | 89


Best Interior Merchandising
for a Model Home - Over $1 Million
AWARDS 2018
Credits
5 Star Interiors
Interior Merchandiser
Kipp Flores Architects
Architect
Hill Country Artisan Homes La Ventana
Marketing Statement:
Upon entering into the grand foyer, one is immediately swept away by the palatial feel of the home. Directly o the foyer the dining room's contrasting textural elements and reclaimed wood table are illumed by two chan- deliers. The family room's asymmetrical replace with wood details extends to patio doors. The kitchen ows o the Family Room with crisp countertops and backsplash with warm wood cabinets. The fth wall, a reverse co er ceiling, adds texture, clean lines and more lighting. Tray ceiling cove lighting plays with lights and shadows accenting the space's contours. Perfect for a mature family with live-in parent, the unique nishes, ceiling details and lighting makes this home a buyers dream.
90 | Home Builders Association of Greater Austin


Best Interior Design for a
Parade of HomesTM or Showcase Home
AWARDS 2018
Credits
Shauna Smith Designs
Interior Merchandiser
Geschke Group Architecture
Architect
Finalist
Laurel Haven Homes
Modern Lakeside Villa
Arbogast Homes Rough Hollow Parade Home
Marketing Statement:
This timeless Farmhouse was inspired by Old World German architecture and the subtle elegance of a Texas Hill Country home. A classic approach to a traditional farmhouse evokes a timeless sense of style and comfort. A per- fect blend of rustic and modern accents are found throughout. A towering vaulted great room with exposed mor- tise and tenon trusses and extensive use of wood beams welcomes guests with a feeling of warmth and solitude. Creating a more modern feel, steel is appropriately used throughout the house to balance the warmth of the wood with the striking elegance and simplicity of steel. Rift sawn white oak cabinets accentuate the chef's kitchen.
Home Builders Association of Greater Austin | 91


Best Remodeled Project
AWARDS 2018
Credits
B2 Architecture LLC
Architect
Finalists
Capstone Custom Homes
Greenbelt Revival
David Wilkes Builders
High Rise Elegance
RRS Design + Build
Family Addition
Vogel Builders Lake Austin Redesign
Marketing Statement:
Our objective was to create a modern home with sprawling views of the lake and downtown skyline. Impervious cover restrictions posed a challenge that required us to utilize only the existing footprint while reinforcing the structure, increasing the square footage and achieving a total redesign both inside and out. A selective demoli- tion mandate required us to maintain certain elements of the original structure while redesigning around them. An elevator and a remote-capable total home automation system o er modern functions. Premium-quality se- lections like Terrazzo oors, IPE wood, Ann Sacks tile, & detailed metal & wood accents add luxury. Glass expans- es across the rear maximize the views.
92 | Home Builders Association of Greater Austin


Best Kitchen Remodel
AWARDS 2018
Finalists
David Wilkes Builders
Tarrytown Bungalow
LECASA Homes & Renovations
The Windermere Project
RRS Design + Build
Simply Stunning
David Wilkes Builders High Rise Elegance
Marketing Statement:
Remodels and buildouts in the luxury community residences involve special requirements and challenges. En- suring privacy for all neighboring residents and minimizing disruptions are paramount. What sets David Wilkes Builders apart in the industry is our ability to create unique, dramatic luxury environments using meticulous execution and artisanship. Our clients applaud our exceptional level of care and our ability to make their design dreams a reality.
Home Builders Association of Greater Austin | 93


Best Outdoor Living Remodel
AWARDS 2018
Credits
B2 Architecture LLC
Architect
Vogel Builders
Lake Austin Outdoor Living
Marketing Statement:
Our objective was to create a multi-use outdoor space to capture & maximize views of the lake and the down- town skyline from all angles. Impervious cover restrictions were a challenge, requiring us to redesign the entire space without adding concrete or changing the footprint of the existing pool. We relocated & rebuilt existing retaining walls that had been improperly installed, and we reworked piers & structural deck components, bring- ing the space up to current building codes & ensuring structural integrity. Though we were required to use the original pool footprint, we modernized it with updated nishes & an interior hot tub . Wire rails were installed, allowing for unobstructed views.
94 | Home Builders Association of Greater Austin


Best Poolscape - Associate/Builder
AWARDS 2018
Finalist
Cody Pools
Elliott
Cody Pools Scheffield Pool
Marketing Statement:
This pool design features a negative edge that allows for a spectacular view of Lake Austin and the surrounding hills. The negative edge ows into a catch basin below that sets the ideal "waterfall" aesthetic to the re pit area below the pool. The spa features a glass tile nish. The spacious decking allows for entertaining a large group.
Home Builders Association of Greater Austin | 95


Best Townhome or Condo
AWARDS 2018
Credits
Urban Space
Associate
David Collaborative
Architect
Urban Space Interiors
Interior Merchandiser
Urban Space Realtors
Ad/PR Agency
Finalists
JB Cumby Construction
W 10th 2A
JB Cumby Construction
W 10th 3C
Schwartz Custom Homes
Haven
Legacy MCS The Laan
Marketing Statement:
Within walking distance of South Lamar's dynamic restaurant scene rests an inspired collection of urban town- homes fostering unexpected amenities and immaculate architecture. The LAAN townhomes boast modern elevations ranging from 1,600 to 1,980 sq ft. In a City with a surplus of contemporary design, The LAAN faced the challenge of di erentiation. To distinguish this development to meet the ever-increasing expectations of the millennial buyer, The LAAN o ers nine oorplans with four interior pallet options; nearly triple the variety of the standard townhome development. This generous availability of customization has culminated with incredible sales success for this urban lifestyle community.
96 | Home Builders Association of Greater Austin


Best Lifestyle for a Master-Planned Community
AWARDS 2018
Credits
L&P Marketing
AD/PR Agency
Finalists
Rough Hollow Lakeway
Legend Communities
Travisso
Taylor Morrison
Whisper Valley
Taurus Investment Holdings
Santa Rita Ranch Marketing Statement:
Empty nesters, growing families, and young couples are all drawn to this community because of its unique approach to development that is dedicated to good old-fashioned values, like learning from the land and having fun along the way. Unique and diverse amenities are woven throughout the site plan so that residents have
a choice of experiences nearby. Interconnected streets and pathways connect neighbors with neighbors. An onsite a full calendar of community events, a "Director of Fun" and facilities that encourage an active, healthy lifestyle keep residents connected to what really matters-and grounded in a place that's built to last.
Home Builders Association of Greater Austin | 97


Best Design for a Community
AWARDS 2018
Credits
RVI Planning
Associate
Marsh & Associates, Inc.
Architect
Marsh & Associates, Inc.
Interior Merchandiser
White Hat
AD/PR Agency
Finalists
Santa Rita Ranch Travisso
Taylor Morrison
Whisper Valley
Taurus Investment Holdings
Headwaters Freehold Communities
Marketing Statement:
Working with the original owners of the land and the surrounding community the design for Headwaters was carefully crafted to preserve the natural landscape, protect the Barton Creek watershed and provide for the well- being of the people who call it home. We preserved over 1,000 acres for parks and open space with miles of trails to explore, designed the land plan to have each home back up to open space, preserved the hilltops for magnif- icent views, strictly limited impervious cover and limited the number of homes to 1,000. Forward thinking storm water management, the use of native species and thoughtful design guidelines all serve to respect the history and natural resources of the property.
98 | Home Builders Association of Greater Austin


Best Unique Feature for a Community
AWARDS 2018
Credits
RVI Planning
Associate
Marsh & Associates, Inc.
Architect
Marsh & Associates, Inc.
Interior Merchandiser
White Hat
AD/PR Agency
Finalists
Orchard Ridge
Community Gardens
Santa Rita Ranch
The Green Play Park
Whisper Valley
EcoSmart Solution Geothermal Energy Infrastructure
Headwaters Freehold Communities
Marketing Statement:
Perched atop what is now a protected hilltop in the center of Headwaters is Homestead Park. Here, the remnants of the original ranch home of the Townes family built in the last century have been carefully deconstructed revealing stone masonry handiwork no longer seen today. Now it sits as a focal point of a new community park to be enjoyed by residents of Headwaters. The park features a shaded picnic lawn, gardens within the walls of the old home, a perfect setting for events and a spectacular star gazing amphitheater with protected hill country views. An additional nod to the past, is the preserved croquet lawn from the original homestead.
Home Builders Association of Greater Austin | 99


Best Clubhouse for a Community
AWARDS 2018
Credits
RVI Planning
Associate
Marsh & Associates, Inc.
Architect
Marsh & Associates, Inc.
Interior Merchandiser
White Hat
AD/PR Agency
Finalists
Santa Rita Ranch Sweetwater
Newland Communities
Travisso
Taylor Morrison
Headwaters Freehold Communities
Marketing Statement:
HW Central, the clubhouse for Headwaters is a carefully placed cluster of amenities placed on a ridge overlook- ing the hill country. The clubhouse is built around a co ee bar but also houses o ces for the activity director, a meeting room and a lounge all with an expansive 270-degree view of the hill country. Connected to this clubhouse with a covered walkway is a state-of-the-art tness center with a glass wall that looks over the pool beyond to a beautiful hill country view. A luxurious pavilion with a re place, televisions and grills sits adjacent to the clubhouse and tness buildings to form a community plaza space ideal for gatherings.
100 | Home Builders Association of Greater Austin