DVG40223 GRAPHIC DESIGN STUDIES COMPANY PROPOSALS Name : Nurul Ellieka binti Khairul Matric No. : 09DRG22F1012 Class : DRG4B
FOUNDER Bint Wahab is the founder for HersBintWahab who sells good quality of muslimah fashion. BINT WAHAB
Hers By BintWahab is an online/offline boutique established on 2014 that will bring quality and satisfaction of muslimah fashion. Have range of products such as kurung, dress, telekung, hijab, kurta, pants & skirts. COMPANY BACKGROUND COMPANY BACKGROUND
There are two physical store of Hers, one in Johor Bahru (HQ) and one in Selangor. PHYSICAL STORE
SOCIAL MEDIA
Registration No. JM0684239A / 201403080460 SSM
14, Jln Padi Emas 1/5, Bandar Baru Uda, 81200 Johor Bahru, Johor LOCATION
CLOTHING PRODUCT CATEGORY PRODUCT CATEGORY
RANGE OF PRODUCTS RANGE OF PRODUCTS KURUNG DRESS TELEKUNG HIJAB KURTA PANTS SKIRT
SIZE/WEIGHT & PRIZE SIZE/WEIGHT & PRIZE KURTA S M L XL XXL RM99 KURTA S M L XL XXL RM99 HIJAB BIDANG 45 RM45 HIJAB BIDANG 45 RM45 TELEKUNG FREESIZE RM279 TELEKUNG FREESIZE RM279 DRESS S M L XL XXL RM159 DRESS S M L XL XXL RM159 KURUNG S M L XL XXL RM209 - RM279 KURUNG S M L XL XXL RM209 - RM279 PANTS S M L XL XXL RM99 PANTS S M L XL XXL RM99 SKIRT S M L XL XXL RM99 SKIRT S M L XL XXL RM99
HERS commercial are always related only with photography shoot to promote their products but there is less about advertisement or TVC in their social media. PRODUCT STATEMENT ADVERTISEMENT PACKAGING Uses a normal plain box packaging.
REVIEWS
TARGET AUDIENCE WOMEN MEN KIDS For those that needs to use formal clothes or to celebrate Hari Raya.
IMAAN BOUTIQUE is a local boutique that sells clothes category which is quite similar and located near HERS store. COMPETITOR IMAAN BOUTIQUE
The founder is Bint Wahab. KIPPLING WHO? Because she wants to sell clothes specially for muslimah women. WHY? HERS was established in 2014. WHEN? Located at 14, Jln Padi Emas 1/5, Bandar Baru Uda, 81200 Johor Bahru, Johor WHERE? Clothing that is suitable for muslimah women. WHAT? By creating various types of clothing such as kurung, dress, skirts, pants and hijab. HOW?
Has been operate since a long time. Have various design and good models. SWOT ANALYSIS Strength Aren’t known very much by locals. Advertisement only focuses on photoshoots Weakness Create commercial advertisement on social media in a creative way. Add more store in other states. Opportunities More focusing on women. Have competitors that sells way more cheaper products. Threats
PRODUCT LINE ANALYSIS PRODUCT LINE ANALYSIS HERS KURUNG DRESS KURTA PANTS SKIRTS KHADEEJA SHERLY HAURA PALAZZO YUSRA HAURA CENDANA INARA
FOUNDER Jimmy Tai is the founder for Layang Food who sells good quality of Tapioca Chips. JIMMY TAI JANNAH YAHAYA Supervisor
Layang food Sdn Bhd is founded since 1990 in a poetic town. It was started with the intention of founder, Who is aim to prepare the best home cooked snack for his children. Since then, it had been the snack of the town. Everyone will always remember that "taste of the home". The Tapioca Chips are prepared in environmental friendly and healthy cooking method. They are prepared in the traditional recipe with advance manufacturing automation.It was established on March 22, 2011. COMPANY BACKGROUND COMPANY BACKGROUND
PHYSICAL STORE There is three physical store of Layang Food, two in Johor which are one in Masai, one in Pontian and the other one is in Melaka.
SOCIAL MEDIA
HALAL CERTIFICATE/SSM HALAL CERTIFICATE/SSM 0937111H / 201101008972
161, Jln Layang Layang - Renggam, Layang-layang, 81850 LayangLayang, Johor LOCATION
PRODUCT CATEGORY PRODUCT CATEGORY FOOD/SNACKS
RANGE OF PRODUCTS RANGE OF PRODUCTS TAPIOCA CHIPS TAPIOCA CRACKERS NUTS BANANA MURUKU CRACKERS
SIZE/WEIGHT & PRIZE SIZE/WEIGHT & PRIZE TAPIOCA CHIPS 300G RM6.75 - RM16.20 TAPIOCA CHIPS 300G RM6.75 - RM16.20 TAPIOCA CRACKERS 300G RM6.75 - RM16.20 TAPIOCA CRACKERS 300G RM6.75 - RM16.20 NUTS 200G RM7.65 - RM9.90 NUTS 200G RM7.65 - RM9.90 BANANA 500G RM11.99 - 14.40 BANANA 500G RM11.99 - 14.40 MURUKU 300G RM7.65 - RM10.00 MURUKU 300G RM7.65 - RM10.00 CRACKERS 300G RM6.75 - 11.70 CRACKERS 300G RM6.75 - 11.70
Layang Food doesn ’t have a proper advertisement commercial or TVC in their social media. PRODUCT STATEMENT ADVERTISEMENT PACKAGING They only use plastic packaging with a sticker of their company.
REVIEWS
TARGET AUDIENCE WOMEN MEN KIDS Suitable for all age except the elders. For those who needs to have snacks while studying, watching movies or in other activities.
TEEGA is a local online/offline store that sells chips and other type of snacks such as tortilla, cookies and brownies which is more interesting with their cartoony packaging and bright commercials. COMPETITOR TEEGA
The founder is Jimmy Tai. KIPPLING WHO? He’s aiming to prepare the best home cooked snack for his children and make people remember that "taste of the home" WHY? Layang Food was established on March 22, 2011. WHEN? Located at 161, Jln Layang Layang - Renggam, Layanglayang, 81850 Layang-Layang, Johor WHERE? Reminding people the taste of home and childhood. WHAT? By prepared in environmental friendly and healthy cooking method. HOW?
Has been operate since a long time. Have various types of snacks. SWOT ANALYSIS Strength Aren’t known very much by locals. Doesn’t have an actual advertisement commercial or unique packaging. Weakness Create commercial advertisement and TVC on social media in a creative way. Add more store in other states. Add more trendy snacks. Opportunities Aren’t suitable for older people or those who have teeth problem. Have many competitors as there are a lot of other interesting snacks sold out there. Threats
PRODUCT LINE ANALYSIS PRODUCT LINE ANALYSIS LAYANG FOOD LAYANG FOOD TAPIOCA CHIPS TAPIOCA CHIPS TAPIOCA CRACKERS TAPIOCA CRACKERS NUTS BANANA MURUKU BBQ ONION PEANUT HONEY UDANG CHILLI TOMATO CURRY CRACKERS FISH DHAL PUMPKIN NAIL STICKS BEAN HORN SALTED SMOKED LARGE FINE FLAT PRAWN EMPING VEGETABLE
FOUNDER Muhd Syahmi Md Nazir is the founder of NZ Frozen Industries. MUHD SYAHMI MD NAZIR MUHAMMAD NAZIR Manager, Operations AMMAR RIZAN Sales Manager, Export
Indulge in a wide range of NZ Food pastry variations, where they offer more than 20 delicious types of traditional pastries. Produced from authentic traditional recipes that can last for a year, allowing every generation to enjoy them easily and satisfactorily. COMPANY BACKGROUND COMPANY BACKGROUND
PHYSICAL STORE There is one physical store of NZ Frozen Industries which is in Johor but they are also sold at supermarkets.
SOCIAL MEDIA
HALAL CERTIFICATE/SSM HALAL CERTIFICATE/SSM
Lot E1 SME Industrial Complex, 15, Jalan Tahana, Kawasan Perindustrian Tampoi, 80350 Johor Bahru, Johor LOCATION
PRODUCT CATEGORY PRODUCT CATEGORY FROZEN FOOD
RANGE OF PRODUCTS RANGE OF PRODUCTS CURRYPUFF SAMOSA PAU UBI POPIA
SIZE/WEIGHT & PRIZE SIZE/WEIGHT & PRIZE CURRYPUFF 350G , 10 PCS RM5.50 CURRYPUFF 350G , 10 PCS RM5.50 SAMOSA 300G , 12 PCS RM6.50 SAMOSA 300G , 12 PCS RM6.50 PAU 240G , 6 PCS RM6.00 PAU 240G , 6 PCS RM6.00 UBI 400G , 12 PCS RM7.00 UBI 400G , 12 PCS RM7.00 POPIA 200G , 10 PCS RM6.00 POPIA 200G , 10 PCS RM6.00
NZ Frozen Industries doesn ’t have a proper TVC and advertisement on their social media. PRODUCT STATEMENT ADVERTISEMENT PACKAGING They only use plastic packaging with simple and minimalist designs.
REVIEWS
TARGET AUDIENCE ADULT STUDENTS & YOUNG ADULT Suitable for all age. For those who ’ s busy or doesn ’t have a lot of time to make their own food.
Kawan is a local online/offline store that sells frozen foods and pastries with a lot of variations and flavour. COMPETITOR KAWAN
The founder is Muhd Syahmi Md Nazir. KIPPLING WHO? He wants every generation to enjoy them easily and satisfactorily. WHY? NZ Frozen Industries was established on 17 November 2008. WHEN? Lot E1 SME Industrial Complex, 15, Jalan Tahana, Kawasan Perindustrian Tampoi, 80350 Johor Bahru, Johor. WHERE? Wide range of NZ Food pastry variations. WHAT? By offering more than 20 delicious types of traditional pastries. HOW?
Has been operate since a long time. Website and social media handled nicely and easy to understand. SWOT ANALYSIS Strength Only have one store. Doesn’t have an actual advertisement or unique packaging. Weakness Create commercial advertisement and TVC on social media in a creative way. Add more store in other states. Add more flavours and trendy pastries. Opportunities Have environmental issues, such as plastic waste from packaging. Have many competitors as there are a lot of other interesting frozen food sold out there. Threats
PRODUCT LINE ANALYSIS PRODUCT LINE ANALYSIS NZ FROZEN FOOD CURRYPUFF SAMOSA PAU UBI POPIA POTATO POTATO PEANUT GETUK VEGETABLE SARDINE CHICKEN BEEF CHICKEN BEEF NAIL STICKS SAMBAL GENDANG KASTURI SPICED DURIAN
FOUNDER Anis Permin is the founder and owner of Haos Ek? beverage brand. CEO of Adin Marketing Group Sdn Bhd,Chairman of Adin Trading, Chairman of Lubuk Printing Resources and Chairman of Adinda Advertising & Enterprise. ANIS PERMIN