ORGANIZATION CHART
Anis Permin’s upbringing in a humble family sparked her desire for entrepreneurship to improve her family’s quality of life and positively impact the world. Anis Permin grew up in a humble family with little wealth. Since she was young, Anis had often dreamed of a life where she could provide better for her loved ones via entrepreneurship. She was envious of the wealthy and aspired to become like them one day. In her teenage years, Anis diligently assisted her father at his printing and advertising company, Adin Trading, to make ends meet. These early experiences instilled in her a sense of resilience and a strong work ethic that would later serve her well as an entrepreneur. Haos Ek? was officially launched on 1 Jun 2020 during PKP. COMPANY BACKGROUND COMPANY BACKGROUND
PHYSICAL STORE Haos Ek? HQ is located in Johor. The products are marketed in convenience and grocery stores all around Malaysia.
SOCIAL MEDIA
HALAL CERTIFICATE/SSM HALAL CERTIFICATE/SSM 202001007420 (1363740-W)
2A, Jalan Karas, Jalan Kempas Lama, 81300 Johor Bahru, Johor LOCATION
PRODUCT CATEGORY PRODUCT CATEGORY BEVERAGES
RANGE OF PRODUCTS RANGE OF PRODUCTS CLASSIC SERIES SMOJO LIBERICA SERIES
SIZE/WEIGHT & PRIZE SIZE/WEIGHT & PRIZE CLASSIC SERIES 420ML RM7.00 CLASSIC SERIES 420ML RM7.00 SMOJO 220ML RM3.00 SMOJO 220ML RM3.00 LIBERICA SERIES 250ML RM10.00 LIBERICA SERIES 250ML RM10.00
The advertising landscape for beverages is crowded and highly competitive, making it challenging to capture consumers' attention and stand out from competitors. PRODUCT STATEMENT ADVERTISEMENT PACKAGING The use of plastic packaging contributes to environmental pollution, including ocean plastic pollution.
REVIEWS
TARGET AUDIENCE ADULT STUDENTS & YOUNG ADULT KIDS Suitable for all age. For those who ’ s always into trendy and viral beverages and doesn ’t have time and busy to make their own drinks.
Kawan is a local online/offline store that sells drinks and beverage, not only that, they also sells condensed milk. They also have large range of flavours and big sized bottle. COMPETITOR F&N
The founder is Anis Permin. KIPPLING WHO? They envision being the leading, food technology-empowered provider of authentic and high-quality Malaysian beverages that are loved and enjoyed locally and globally. WHY? Adora Industries was established on 1 Jun 2020 in PKP. WHEN? 2A, Jalan Karas, Jalan Kempas Lama, 81300 Johor Bahru, Johor WHERE? Create a world where every person can experience the unique and rich flavours of Malaysia WHAT? Create delicious and authentic Malaysian beverages that are convenient, portable and affordable without sacrificing quality. HOW?
One of the trendy looking beverages. Website and social media handled nicely and easy to understand. SWOT ANALYSIS Strength Doesn’t have a lot of flavours. Doesn’t have a strong packaging. Weakness Open their own actual store. Add more flavours. Open store in other state. Opportunities Have environmental issues, such as plastic waste from packaging. Have many competitors as there are a lot of other famous beverage brand. Threats
PRODUCT LINE ANALYSIS PRODUCT LINE ANALYSIS HAOS EK? CLASSIC SERIES CLASSIC SERIES SMOJO LIBERICA COFFEE SERIES LIBERICA COFFEE SERIES TEH TARIK CHOCOLATE MOCHA KOPI PENG CHOCOLATE BANDUNG PINK BANDUNG PINK VANILLA LATTE KOPI O’
FOUNDER Norhana Nordin is the owner of Dihana Bakery & Cafe. “I hope you enjoy our products on your special occasions. We love to create with our team, derive pleasures from our products and share the joy with our customers.” NORHANA NORDIN
ORGANIZATION CHART
Dihana Bakery and Cafe was operated since 2014 is a local family owned bakery located in Pasir Gudang, Johor. They pride themselves with delivering variety affordable products such as breads, cookies, pastries and cakes for various occasions. Instead of that, you can visit Dihana Cafe to enjoy variety of your favourite western cuisine and tastiness of their local meals too! COMPANY BACKGROUND COMPANY BACKGROUND
PHYSICAL STORE There is online shop and one physical store of Dihana Bakery & Cafe which is in Johor. They serve pastries and also western food to dine in.
SOCIAL MEDIA
HALAL CERTIFICATE/SSM HALAL CERTIFICATE/SSM (C0. No. JM0687048)
9, Jalan Helang 2, Taman Scientex, 81700 Pasir Gudang, Johor LOCATION
PRODUCT CATEGORY PRODUCT CATEGORY FOOD/BAKERY
RANGE OF PRODUCTS RANGE OF PRODUCTS CAKE COOKIES DESSERT & PASTRY BREAD & BUN
SIZE/WEIGHT & PRIZE SIZE/WEIGHT & PRIZE CAKE 4 - 6INCH RM35 - RM68 CAKE 4 - 6INCH RM35 - RM68 COOKIES RM20 - RM38 COOKIES RM20 - RM38 DESSERT & PASTRY 1 - 12PCS RM2.50 - RM18.00 DESSERT & PASTRY 1 - 12PCS RM2.50 - RM18.00 BREAD & BUN
Only have pictures of the dessert to promote and no advertisement or commercial. PRODUCT STATEMENT ADVERTISEMENT PACKAGING Uses plain and thin material as their packaging box and no signature design.
REVIEWS
TARGET AUDIENCE ADULT STUDENTS & YOUNG ADULT KIDS Suitable for all age. Those that love sweets and pastries. For those who ’ s busy or doesn ’t have a lot of time to make their own cake.
Lavender is a local offline bakery that sells bread, buns, dessert and pastries with a lot of variations of choices. COMPETITOR LAVENDER
The founder is Norhana Nordin. KIPPLING WHO? Aim to help local home bakers around Pasir Gudang to join their business as a vendor. WHY? Dinara Bakery & Cafe was established since 2014. WHEN? 9, Jalan Helang 2, Taman Scientex, 81700 Pasir Gudang, Johor WHERE? They pride themselves with delivering variety affordable products such as breads, cookies, pastries and cakes for various occasions. WHAT? To have more comprehensive and comfortable bakery business network, not only to meet the needs of the halal food industry, but also providing jobs and conduct entrepreneur courses training for youth. HOW?
Has been operate since a long time. Website and social media handled nicely and easy to understand. Can order online or go to the shop. Affordable. SWOT ANALYSIS Strength Only have one store. Doesn’t have an actual advertisement commercial or unique packaging, only have pictures. Weakness Create commercial advertisement and TVC on social media in a creative way. Add more store in other states. Add more trendy pastries and desserts. Opportunities Only uses plain boxes as their packaging. Have many competitors. Threats
PRODUCT LINE ANALYSIS PRODUCT LINE ANALYSIS DIHANA BAKERY & CAFE CAKES COOKIES BREAD & BUN BREAD & BUN DESSERT AND PASTRY DESSERT AND PASTRY CUSTOM BELGIAN ECLAIR MANGO CHEESE CAKE BISCOFF CAKE CHOCOLATE INDULGENCE BLACK CHOCOLATE PURE GEE SUGEE RED VELVET PAVLOVA CREAMPUFF NUTELLA PODS CREPE BROWNIES
Thank you!