brand guidelines FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
TABLE OF CONTENTS CHILDREN INTERNATIONAL Brand foundation Approach Vision Mission Values Positioning Promise Brand voice Personality Brand messaging Unbranded messages Brand messages Universal message Supporting messages Visual identity system Logo Fonts Photography Color palette Secondary graphics INTO EMPLOYMENT® Positioning Personality Voice Messaging Logo Fonts Color palette Photography Duotone Secondary graphics For more information 456789 10 11 13 14 16 19 20 21 24 26 29 30 35 36 42 43 44 45 52 55 57 58 59 60 62 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
children international brand foundation
APPROACH Together, we can end poverty for good. Children International is a global child development organization that brings people together around the world to end poverty — in all of its forms, in the life of every child and person we meet. At Children International, we believe a strong brand is critical to the success of carrying out our vision. Our brand sets us apart from other nonprofit organizations and boosts every message we send out into the world. It helps us communicate with supporters, partners, co-workers and volunteers, raising brand awareness and shaping public perception about who we are, what we value and how our program is different. That’s why it’s so important to be consistent in how we use, share and reinforce our brand. Our brand guidelines help us maintain consistency across all our fundraising products and communications. Children International brand guide | 5 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
VISION Our big aspirational goal, the desired future state we aim to achieve. Bringing people together to end poverty for good. Children International brand guide | 6 We aim to create a world without poverty where every child, family and community is connected, productive and thriving. FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
We connect people around the world in the fight to end poverty. Working together, we invest in the lives of children and youth, build the healthy environments they need to thrive, and empower them to create lasting change in their own lives and communities. MISSION What we are doing to turn our vision into a reality. Children International brand guide | 7 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
VALUES Our core beliefs that drive behavior and guide our decisions. Live the mission We are a passionate team driven by purpose and deeply committed to our mission. We seek understanding, build trust and create meaning in our work together. See potential in everyone, everywhere We believe each person has extraordinary skills and talents just waiting to be realized. Human connections matter We are all about relationships, collaboration, communication and teamwork. When we join forces with those around us, we all go further than we ever could alone. Always learning We celebrate knowledge, creativity and innovation. We pay attention to data and research. Our global teams listen, adapt and take calculated risks. Own the impact We are committed to delivering sustainable results, and recognize that clarity, learning and growth are at the heart of the work we do together. When we harness this power collectively, we change the course of history. Children International brand guide | 8 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
Children International is a global child development organization that works to end all dimensions of poverty through our multifaceted, long-term approach to child development. We embed ourselves in vulnerable, population-dense areas, where we deliver customized support and individualized growth opportunities – empowering youth to change their lives and deliver positive impact to their communities. POSITIONING Our core capabilities and key differentiators — and how they make us unique. Children International brand guide | 9 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
PROMISE How everyone we encounter benefits from being connected to our organization. Multiply good in the world Children International brand guide | 10 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
children international voice
VOICE Our tone is based on our personality. We sound journalistic, inviting, committed and rallying. If our brand were a person, people would describe us as warm, friendly and straightforward with an informed point of view. We use plain language that real people use in real conversations. We’re not afraid to show our sense of humor, but we always keep things respectful. We’re experts on global poverty and want to share our knowledge with others, but we never come across as know-it-alls. Children International brand guide | 12 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
We elevate the journalistic voice trait as much as possible, using the other traits as supporting elements. Children International brand guide | 13 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. PERSONALITY
children international messaging
MESSAGING Messages help set us apart from peer organizations. They communicate our positioning by highlighting our approach and capabilities in a unique, differentiated way. Messages are BIG ideas that add credibility to our story. They are meant to inspire creative thinking while helping us communicate with donors and sponsors in a consistent way. It’s critical that brand messages are relevant to our target audiences, urging them to align with our cause and choose to partner with our organization over others. Children International brand guide | 15 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
UNBRANDED MESSAGES These messages help us define the problem of poverty for our audiences. They set the stage for a deeper conversation about why we believe child, family and even community development is the best way to eradicate poverty globally. Poverty is one of the most complex social issues of our time. Beyond a lack of opportunity and access to financial resources, living in poverty can also mean a life in which malnutrition, poor hygiene, deplorable living conditions and violence are common. These inequities have only been heightened by the global pandemic and continue to jeopardize children’s well-being and educational opportunities. SUPPORTING STATISTICS ● Money isn’t a complete measure of poverty. Other dimensions of poverty include access (or lack thereof) to work, health, nutrition, education, sanitation, housing, etc. Globally, over 1.3 billion people are multidimensionally poor. Source: UNICEF ● A typical person in a low-income country spends about two-thirds of their resources on food, while the same figure in a high-income country is closer to one-fourth. Source: worldbank.org ● An estimated 24 million learners may never see the inside of a classroom again because of COVID-19, with girls, children from poor families, and children with disabilities facing the greatest risks. Source: UNESCO, 2020 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. Children International brand guide | 16
UNBRANDED MESSAGES These messages help us define the problem of poverty for our audiences. They set the stage for a deeper conversation about why we believe child, family and even community development is the best way to eradicate poverty globally. Generational poverty creates an unending cycle that forces families into short-term survival instead of long-term stability. Where will I get my next meal? Is this water clean? Am I safe in my neighborhood? Will I ever be accepted in my community? How can I help my family today? These questions make setting goals and envisioning a better future inconceivable. SUPPORTING STATISTICS The crises of extreme inequality, unprecedented food and energy price inflation -- accelerated by COVID-19 -- are converging to create a catastrophe for the world’s poorest people. Over a quarter of a billion more people could be pushed into extreme poverty in 2022. This would be an extraordinarily damaging rise that reverses decades of progress in the fight against poverty. Source: First crisis, then catastrophe | Oxfam International FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. Children International brand guide | 17
UNBRANDED MESSAGES These messages help us define the problem of poverty for our audiences. They set the stage for a deeper conversation about why we believe child, family and even community development is the best way to eradicate poverty globally. Poverty negatively impacts a child’s development and well-being. Negative early experiences can impair cognitive development, impacting long-term physical and mental well-being. Children and youth growing up in poverty are more likely to be exposed to the stress of domestic violence, gangs and drugs, influencing future life choices and opportunities. SUPPORTING STATISTICS Early childhood experiences have a profound impact on cognitive development – affecting learning, health, behavior, and, ultimately, productivity and income. Yet worldwide, only 60 % of all three to six-year-olds have access to pre-primary education. In low-income countries, just one-in-five children has access to preschool. Source: Early Childhood Development Overview (worldbank.org) FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. Children International brand guide | 18
KEY MESSAGE Our Universal Message is based on our vision, promise, and key differentiators in our market. It is the big idea we want to communicate to all of our audiences. Ending poverty starts with children. Without help, children in poverty become adults in poverty. Their future children are born into poverty and the cycle continues. With your support, Children International aims to put an end to generational poverty with a long-term, customized program that stays with children through the first two decades of their lives. Over the past 80 years, Children International has helped more than a million children build bright futures free from poverty. Using a results-based approach, we currently assist over 200,000 children by working within their communities and tailoring programs to meet their specific needs. Children International brand guide | 19 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
SUPPORTING MESSAGES Supporting Messages highlight what makes us unique from competitors, showcasing our key differentiators and why supporters should choose to align with us over other organizations. These messages help us build trust and credibility with existing and prospective supporters. Now more than ever, a child in poverty needs your help. When you become a Children International sponsor, your ongoing support will provide essentials a child in poverty needs to thrive now and later in life. As families continue to face financial, educational and emotional challenges created by the pandemic, sponsorship support can help meet their immediate needs while providing programs and services that prepare their children for future success. Sustainable independence Children and youth who benefit from sponsorship support will be empowered to set and achieve goals, seek access to higher education and find stable employment. They become leaders in their families and communities, growing into independent young adults free from poverty. Committed to transparency 82% of Children International’s total operating expenses support programs for children and youth. So, you can be confident that the majority of your donations are supporting poverty reduction programs for children around the world. Children International brand guide | 20 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
SUPPORTING MESSAGES Impact that lasts When you make a long-term investment in the fight against poverty, you want to see long-term results. Working with children through all stages of their development, we embed our teams in vulnerable communities, build safe environments, and tailor our programs to meet individual and socio-economic needs, focusing on four key outcomes. 1. HEALTH Sponsorship support provides programs that focus on developing healthy habits such as proper handwashing and safe water usage, while connecting children with medical, dental, nutritional and mental health services when they need help. 2. EDUCATION Sponsorship support helps children overcome educational obstacles through tutoring, scholarships and other programs that support school enrollment and completion. Early childhood education programs give younger children the head start they need for successful learning. Children International brand guide | 21 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. Supporting Messages highlight what makes us unique from competitors, showcasing our key differentiators and why supporters should choose to align with us over other organizations. These messages help us build trust and credibility with existing and prospective supporters.
SUPPORTING MESSAGES Impact that lasts 3. LIFE SKILLS Sponsorship support helps foster self-confidence and independence through life skills and resilience training, with a focus on digital literacy, leadership, teamwork and fiscal responsibility that encourages youth to be productive citizens and engaged members of their communities. 4. EMPLOYMENT Into Employment® support provides scholarships, skills training and job placement assistance. Training programs are tailored to the needs of the current job market, and by connecting youth with local employers, program graduates find stable, long-term employment. Into Employment messaging X Children International brand guide | 22 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. Supporting Messages highlight what makes us unique from competitors, showcasing our key differentiators and why supporters should choose to align with us over other organizations. These messages help us build trust and credibility with existing and prospective supporters.
children international visual identity
VISUAL IDENTITY SYSTEM Our visual approach is simple, modern and compelling. Every design choice we make is intentional to add communication value. Layouts, white space, large and emotive images, graphics, colors — all of these elements create a look and feel that is uniquely Children International. Our visuals reinforce our brand strategy and help us create experiences and tell stories that move people. FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. Children International brand guide | 24
LOGO Our logo is like a thumbprint, referencing the unique contribution each person makes. It is a ‘c.’ It is the ripple effect that we each create when we come together to end poverty for good. STANDARD (PRIMARY) LOGO HORIZONTAL LOGO STACKED LOGO FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. Children International brand guide | 25 STANDARD (PRIMARY) LOGO HORIZONTAL LOGO STACKED LOGO
Our logo is a key visual element in our brand that helps people recognize the work we do when used in a consistent way. Please help maintain its integrity in use. LOGO Children International brand guide | 26 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
Allow for appropropriate clear space around the logo. LOGO EXCLUSION ZONE Children International brand guide | 27 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
FONTS Avenir is our primary font. Martel is used for longer copy and on the website. CI hand is an accent font for emphasis. Campaign fonts should be selected with brand and purpose in mind. Substitute for Avenir is Arial. Substitute for CI hand is Kalam. Children International brand guide | 28 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. HEADLINE BODY ACCENT
PRIMARY FONT — AVENIR Avenir was chosen as a brand font because it is open, round and inviting, evoking childhood. It is a throw-back to the original letterforms we learned to draw in primary school. It unifies us. AVENIR LT LIGHT 35 AVENIR LT HEAVY 95
SECONDARY FONTS — OSWALD, MARTEL & CI HAND Oswald is an alternative for headlines and can be used when sharing data and impact. Martel is for long form body copy communications. CI Hand is for emphasis or when you want to add an element of warmth or connection. AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789!@#$%^&*()_+ OSWALD EXTRA LIGHT AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789!@#$%^&*()_+ OSWALD SEMIBOLD AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz ǺǻǼǽǾǿȀȁȂȃ!@#$%^&*()_+ MARTEL EXTRA LIGHT CI HAND
children international photography
PHOTOGRAPHY IS OUR PRIMARY BRAND COLOR Our photography is: - Part of the communication - Journalistic, real and authentic - Humanizing, allowing personalities to shine through - Emotional and moving - Dignified and respectful - Compelling and surprising, highlighting: need, vulnerability, cultures, lifestyles Our photography is not: - Stiff, posed or contrived - Overly saturated in color - Simply for decoration - Exploitative - Boring or cliché - Distracting Children International brand guide | 32 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
PORTRAITS FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. Children International brand guide | 33
ENVIRONMENTS Children International brand guide | 34 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
PROGRAMS Children International brand guide | 35 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
COLOR PALETTE Use color to draw the viewer’s eye through the communication. Use of color should compliment, not compete with photography. Children International brand guide | 36 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
children international secondary graphics
ILLUSTRATION Simple line drawings can be used when appropriate to augment photography or graphic layouts. Children International brand guide | 38 EXTERNAL FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
CHILD ART Artwork created by the children and youth we serve can be used as illustrative elements, when appropriate for the specific communication and audience. Children International brand guide | 39 EXTERNAL FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
DATA & INFOGRAPHICS Visual depictions of data and results help us communicate complex topics in quick, simple ways. For example: if we’re communicating the percentage of children who have successfully graduated from our nutrition program — a photograph of a pie chart created from a plate of food would be a strong visual. FPO Children International brand guide | 40 EXTERNAL FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
ICONS Icons visually represent a single idea, object or action at a glance. They can convey an idea more quickly than with copy. - Simple - Universal - Easily understood - Draws the eye EXTERNAL FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. Children International brand guide | 41
PATTERNS & WATERMARKS Patterns and watermarks can be created using our logo. Children International brand guide | 42 FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION. LINES Use lightweight lines and accent graphics for a sophisticated, clean look.
into employment — sub-brand
INTO EMPLOYMENT POSITIONING For Corporations and Foundations and Investors who want to partner in conquering poverty for good, CI’s Graduate Program provides pathways to employment for youth in Africa, Asia, Latin America, and the United States. Sustainable work is a critical step out of poverty and enables these deserving young adults to achieve opportunities otherwise unattainable. Employed young people become the multiplying factor to help their families and others in their community rise above their current situations and conquer the cycle of generational poverty. The Graduate Program empowers a mindset of possibilities, optimism, confidence and resilience. CI excels in this pursuit because we are part of the local community, with a passionate team who develops deep relationships with employers to unleash the futures of these young adults.
INTO EMPLOYMENT PERSONALITY Investment-worthy We are good stewards of our resources, and we use those resources efficiently and thoughtfully. We are results-oriented, and we make a sustainable impact on each person and community we serve. Innovative We are a learning organization. We are agile and flexible, and we use experiments and pilots to adaptively and strategically meet needs at the local level. Rallying We encourage others to join in our optimism about conquering poverty. We are never apathetic, defeated or guilt driven. Committed We are relentless in carrying out our long-term vision of building a world free from poverty through sustainable local programs. We are never myopic or transactional. Inviting We are professional yet warm and personable in our invitation to join our global partnership. We are never exclusive, insistent or nagging. Journalistic We are knowledgeable authorities in this space. We lead with facts and data to establish trust and inspire investors by sharing their impact on the mission and in the lives of youth. Short stories are used to illustrate the impact of the stats. In addition to parent brand attributes rallying, committed, inviting and journalistic, Into Employment is investment-worthy and innovative.
INTO EMPLOYMENT VOICE Our Into Employment voice is based on the personality traits. It is how we communicate within the context of the greater Children International brand. ATTRIBUTES OF OUR VOICE 1. Evocative, not provocative. 2. Urgent. The time is now to act. 3. A balance of heart and mind. 4. Factual, data-driven and measured. 5. Action-prompting. Story telling used to support as needed. 6. Inspiring and motivating. 7. A bold and direct approach. 8. Simple. Condensed. Executive-summarized.
INTO EMPLOYMENT KEY MESSAGES Global footprint. Local impact. In many of the places we work, you’ll find Into Employment. That’s a lot of places, too, currently with 67 local community centers across 10 countries. And it’s why our in-country teams develop sustainable, local programming. Give to us and your impact directly supports youth through our local teams — the career counselors, skill trainers, facilities and business partners — who make it all work. We coordinate with over 1,000 employers, all within those communities, to deliver the insight, education, skills and opportunities most needed in each market. Supporting UNSDG goals Our efforts correlate directly with the eighth goal of the United Nations Sustainable Development Goals (UNSDG): To promote inclusive and sustainable economic growth, full and productive employment, and decent work for all. Providing sustainable and meaningful work not only helps a young adult; it positively uplifts entire communities as well. Unfortunately, unemployment and lack of access to training and education prevent the future of our world — our youth — from meeting these goals. But you have the ability to help reverse that.
INTO EMPLOYMENT KEY MESSAGES Into Employment & Children International For nearly 90 years, Children International has been a top-rated humanitarian organization known to bring people together to end generational poverty for good around the world. Thanks to its donors, Into Employment has become a key initiative that provides young people the education, skills and coaching they need to find sustainable work and break the cycle of poverty for themselves, their families and their communities. A crucial time for young people During a critical transition period in the lives of young people, Children International’s Into Employment fulfills a crucial need. Your support means participants can attend university, earn technical training certificates, and upskill their talents to enter the workforce. You ensure they have the soft skills, too — the art of problem-solving as well as much-needed communication and interpersonal skills. Participants practice résumé writing, job search and application tactics, and interview skills. You help them get hired.
INTO EMPLOYMENT KEY MESSAGES Why focus on Into Employment now? With your help, we tested, grew and evolved our employability programs over the last decade. In that time, Into Employment developed a great reputation among our youth and their families. Yet many young people are on the waiting list; they need your support now to participate in Into Employment so they can break the cycle of generational poverty through formal work. Given current global economic conditions and the boom in the youth population, the time for action couldn’t be more urgent. Despite the effects of the pandemic in worsening negative conditions within these communities, Into Employment continues to prove how it breaks the cycle of poverty. By equipping participants today with the tools and skills for future applications, young people can become less vulnerable to the devastating physical, emotional and financial challenges of living in poverty.
INTO EMPLOYMENT SUPPORTING MESSAGE 1 With your help, Into Employment provides access to education, training, personal development and job opportunities that help to create a more sustainable future. To prepare our youth for this future, we teach 21st-century life skills and deliver career coaching and job placement that’s relevant to each local workforce. Your contribution creates scholarships for university, funds vocational training and certificates, and allows access to STEM and upskilling curriculum.