INTO EMPLOYMENT SUPPORTING MESSAGE 2 Your investment changes the world. By supporting the United Nations Sustainable Development Goals (UNSDG) of developing tomorrow’s workforce and placing them with local opportunities, your support helps break the cycle of poverty. Additionally, direct donor contributions to Into Employment ensure that every child who walks through the doors of Children International who hopes to pursue Into Employment receives the opportunity.
INTO EMPLOYMENT SUPPORTING MESSAGE 3 Into Employment provides pathways to employment for youth in Latin America, Asia, Africa and the United States. Sustainable work is a critical step out of poverty and enables the individual’s journey to achieve opportunities otherwise unattainable. Employed young people become the multiplying factor to help their families and others in their communities rise above their current situations and conquer the cycle of generational poverty. Into Employment empowers a mindset of possibilities, optimism, confidence and resilience. Children International excels in this pursuit because we are part of the local community, with a passionate team who develops deep relationships with employers to unleash the futures of these young adults.
INTO EMPLOYMENT HEADLINES Out of poverty. Into employment. Turn potential into possible. Invest in futures. Break cycles for good. Change a generation. We have more work to do. Independence and financial stability start here.
PRIMARY LOGO Sophisticated and professional, the Into Employment logo represents Children International's signature workforce development program. This logo should be used when there is context for the relationship between Children International and Into Employment has already been established, for example the CI website.
LOGO LOCKUP This version of the Into Employment logo incorporates the Children International horizontal logo, to reinforce the relationship to the parent brand. Use this logo when there is limited context for the relationship between Children International and Into Employment. An example is an employer or strategic partnership event.
INTO EMPLOYMENT LOGO EXCLUSION ZONE Allow for appropropriate clear space around the logo.
PRIMARY FONT: TAVIRAJ Taviraj is approachable and modern. The serif counterpart to the open and rounded Avenir font. Taviraj should be used in headers and subheaders or for emphasis. Do not use Taviraj in long-form copy. AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789!@#$%^&*()_+ TAVIRAJ THIN AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789!@#$%^&*()_+ TAVIRAJ LIGHT AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789!@#$%^&*()_+ TAVIRAJ MEDIUM
SECONDARY FONT: AVENIR Avenir is a shared font with the Children International parent brand. Avenir should be used for long-format copy, for subheaders or for captions. Avoid using Avenir for headers. AVENIR LT LIGHT 35 AVENIR LT HEAVY 95
INTO EMPLOYMENT COLOR PALETTE Children International brand guide | 59 The Into Employment color palette uses three of the primary parent brand colors as a point of connection. Teal, blue and light blue have been added to communicate sophistication and professionalism. As a rule color combinations are purple and orange, green and teal, blue and light blue. Use these rules except, in special-use cases. purple pms 7649 r143 g26 b96 c42 m100 y35 k13 hex #901F61 orange pms 7597 r215 g65 b39 c10 m89 y100 k2 hex #D64227 green pms 3278 r0 g53 b119 c100 m11 y70 k1 hex #009976 teal pms 351 r176 g234 b197 c30 m0 y30 k0 hex #B0EAC5 blue pms 2768 r21 g2 b64 c97 m99 y33 k54 hex #150240 Light blue pms 305 r120 g224 b230 c45 m0 y14 k0 hex #78E0E6
INTO EMPLOYMENT PHOTOGRAPHY Into Employment photography follows the same guidelines as all Children International photography. Subjects include youth, their families, donors, supporters, employers and other partners. Photos should be thoughtfully composed and tell a story about the program and participants.
INTO EMPLOYMENT PHOTOGRAPHY — DUOTONES Duotone color combinations: • Blue/light blue • Purple/orange • Green/teal Duotones should be used in a limited capacity. They can be used to show context, vulnerability or lack of opportunity. They can also be used for backgrounds when the subject is in full color to communicate transformation.
INTO EMPLOYMENT SECONDARY GRAPHICS — LINEAR PATTERNS The arrow graphics represent the upward trajectory. The radial lines are a reference to the multiplier effect and the Children International logo. The lines have breaks in them as a metaphor for breaking the cycle of poverty.
INTO EMPLOYMENT SECONDARY GRAPHICS — CONTAINER SHAPES These shapes can be used as frames for photos or they can be used as graphic elements within a layout. They represent opportunity and upward mobility.
QUESTIONS? For more information check out the following resources: ● WebDAM brand toolkit ● Editorial style guide ● Web style guide ● Programs Analysis, Impact & Data (PAID) report ● children.org Can’t find what you need? Contact: Emily Eakes Manager, Creative & Digital Design [email protected] FOR INTERNAL USE ONLY, NOT FOR EXTERNAL DISTRIBUTION. THIS DOCUMENT IS THE PROPERTY OF CHILDREN INTERNATIONAL. IT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION.
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