KOLEJ KEMAHIRAN TINGGI MARA REMBAU ADVERTISING: SOS CILI AMINAH HASSAN This report submitted in accordance with requirement of the Kolej Kemahiran Tinggi MARA Rembau for the Diploma in Digital Media Design NURUL AIN IRDINA BINTI MAZLAN DEPARTMENT OF DIGITAL MEDIA DESIGN 2024
iii KOLEJ KEMAHIRAN TINGGI MARA REMBAU TAJUK : SOS CILI AMINAH HASSAN SESI PENGAJIAN : JANUARI-JUN 2024 Saya NURUL AIN IRDINA BINTI MAZLAN Mengaku membenarkan Laporan Projek Akhir ini disimpan di Perpustakaan Kolej Kemahiran Tinggi MARA Rembau dengan syarat-syarat kegunaan seperti berikut: 1. Laporan Projek Akhir adalah hak milik Kolej Kemahiran Tinggi MARA Rembau dan penulis 2. Perpustakaan Kolej Kemahiran Tinggi MARA Rembau dibenarkan membuat salinan untuk tujuan pengajian sahaja dengan izin penulis 3. Perpustakaan dibenarkan membuat Salinan laporan Projek Akhir ini sebagai pertukaran antara institusi pengajian tinggi. 4. **Sila tandakan ( √ ) SULIT Mempunyai maklumat yang berdarjah keselamatan atau kepentingan Malaysia termaktub dalam Akta Rahsia Rasmi 1972 TERHAD Mengandungi maklumat terhad yang telah ditentukan oleh organisasi/badan dimana penyelidikan dijalankan TIDAK TERHAD ……………………………… TANDATANGAN PENULIS ………………………………. TANDATANGAN PENYELIA Cop Rasmi ALAMAT: TARIKH: TARIKH: BORANG PENGESAHAN STATUS LAPORAN PROJEK AKHIR
iv DECLARATION I hereby, declared this report entitled “ADVERTISING: SOS CILI AMINAH HASSAN” is the results of my own research except as cited in references. Signature : ……………………………………………….. Author’s Name : ……………………………………………….. Date : ………………………………………………..
v APPROVAL This report is submitted to the Department of Digital Media Design KKTM Rembau as a partial fulfilment of the requirements for the Diploma in Digital Media Design. The member of the supervisory committee is as follow: ………………………………….. (Signature of Supervisor) Official Stamp of Supervisor
vi APPROVAL This report is submitted to the Department of Digital Media Design KKTM Rembau as a partial fulfilment of the requirements for the Diploma in Digital Media Design. The member of the supervisory committee is as follow: ………………………………….. (Signature of Head Department) Official Stamp of Head Department
vii DEDICATION This study is dedicated from the bottom of our hearts to our wonderful parents, who have given us so much, who gave us hope and strength when we wanted to give up, and who continue to be a source of moral, emotional, and financial support.
viii ACKNOWLEDMENT In the name God, the Most Merciful and Most Merciful. All praise to God and His abundant grace in completing this task. I am grateful to God for all the opportunities, challenges and strength that have been given to me in completing this task. My deepest gratitude goes to the noble Prophet Muhammad S.A.W who has become a guide to life. First, I would like to express my deepest appreciation to the lecturer Mr. Mohammad Akasha Bin Wahab and Mr. Khirul Fadzly bin Mustafa who give me the opportunity to work on this project. I would also like express my deepest gratitude to all my friend members. My Allah bestow success and glory on the personalities mentioned above in their lives. Without it will not be able to perform this task well. I would also like to express my deepest gratitude to my friends and parents who gave me a lot of support and encouragement to complete this assignment.
ix ABSTRACT A ketchup brand named Aminah Hassan chilli sauce is owned by Hajjah Aminah and Haji Hassan. Aminah hassan create a chili sauce brand to overcome the other imported brand chili sauce that had been chosen by malaysian as first choice such as life brand. So aminah hassan had create a special recipe that will make the taste different but had more better taste than the other brand. Aminah Hassan chili sauce is a local product that has just been re-marketed. So people prefer to buy imported products. The problem statement is local products cannot penetrate global products because of the local community's perception of the products produced as being of poor quality, cheap and low-class and not well-known. The aim of this research is to provide evidence that local products can penetrate global products. First, Make exposure to the Malaysian community about the advantages of local products and the quality and price of local products are comparable to global products and for the halal guarantee on them they also get JAKIM approval. The research gap in this report is The Influence of Agritourism Experiences on Consumer Behavior toward Local Food are findings support the effectiveness of agritourism to reconnect agricultural producers and consumers through agritourism experiences, which in turn can contribute to the economic, social, and environmental sustainability of LFS. Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia, the number of selling points for bakery items, the increased number of distribution centers and proper incentives to the existing agents will definitely improve the sales of AFISB. Aminah Hassan chili sauce, it's possible to improve their competitiveness in the market and increase consumer preference for Malaysian-made goods.
x TABLE OF CONTENT DECLARATION iii APPROVAL iv - v DEDICATION vii ACKNOWLEDGEMENT viii ABSTRACT ix TABLE OF CONTENT x LIST OF FIGURES xi - xiiii CHAPTER 1 INTRODUCTION 1.1 Research background 14 1.2 Problem statement 15 1.3 Objective 17 1.4 Research Question 18 1.5 Hypothesis 19 1.6 Scope 20 1.7 Limitation 21 CHAPTER 2 LITERATURE REVIEW 2.1 Introduction 22 2.1.1 State-of-the-Arts 23 2.1.2 State-of-the-Arts 23 2.1.3 State-of-the-Arts 24 2.1.4 State-of-the-Arts 24 2.1.5 State-of-the-Arts 25 2.2 Research gap 26-27
xi CHAPTER 3 RESEARCH METHODOLOGY 3.1 Research design 28 3.2 Delimitation of the study 29 3.3 Population of the study 30 3.4 Sample of the population 30 3.5 Sampling Techniques 30 3.6 Instrument for data collection 31 3.7 Validation of the questionnaire 31-34 3.8 Summary 35 CHAPTER 4 RESULT AND DISCUSSION 4.1 Pre-production 36-47 4.2 Production 48-58 4.3 Post production 59-67 4.4 Result finding of survey 68-69 CHAPTER 5 RESULT AND DISCUSSION 5.1 Conclusion 70 5.2 Recommendation 71 REFERENCE 72-73
xii LIST OF FIGURES FIGURE NO. TITLE Figure 1.2.1 Article about Aminah Hassan Figure 1.2.2 Article about negative perception of local product Figure 1.2.3 Article because I don’t want to buy local products Figure 3.7.1 Question 1 Figure 3.7.2 Question 2 Figure 3.7.3 Question 3 Figure 3.7.4 Question 4 Figure 3.7.5 Question 5 Figure 3.7.6 Question 6 Figure 3.7.7 Question 7 Figure 3.7.8 Question 8 Figure 3.7.9 Question 9 Figure 4.1.1 Logo Sketch Figure 4.1.2 Logo Sketch Figure 4.1. 3 Logo Sketch Figure 4.1.4 Packaging Sketch Figure 4.1.5 Packaging Sketch Figure 4.1.6 Packaging Sketch Figure 4.1.7 Newspaper Ads Sketch Figure 4.1.8 Magazine Ads Sketch Figure 4.1.9 TV Commercial Sketch Figure 4.1.11 Creative Billboard Sketch Figure 4.1.12 Digital Interactive Design For Kiosk Sketch Figure 4.1.13 Poster Sketch Figure 4.1.14 Build up – Interactive Kiosk Design Sketch Figure 4.1.15 Guerilla Ads Design Sketch
xiii Figure 4.1.16 Brochure Sketch Figure 4.1.17 Bunting Design Sketch Figure 4.1.18 Banner Design Sketch Figure 4.1.19 Banner Design Sketch Figure 4.1.20 Web Banner Sketch Figure 4.1.21 Web Banner Sketch Figure 4.1.22 Instagram Pages Sketch Figure 4.1.23 Facebook Pages Sketch Figure 4.1.24 Tiktok Pages Sketch Figure 4.1.25 Creative POP Sketch Figure 4.1.26 Members Card Sketch Figure 4.1.27 Tshirt Design Sketch Figure 4.1.28 Creative Promotional Items Sketch Figure 4.1.29 Eco-Friendly Product Sketch Figure 4.2.1 Logo 1 Figure 4.2.2 Logo 2 Figure 4.2.3 Logo 3 Figure 4.2.4 Logo 4 Figure 4.2.5 Tshirt design Figure 4.2.6 Poster brand Figure 4.2.7 Poster produk Figure 4.2.8 Creative billboard 1 Figure 4.2.9 Creative billboard 2 Figure 4.2.10 POP Figure 4.2.11 Promotional item Figure 4.2.12 Newspaper ads Figure 4.2.13 Magazine ads Figure 4.2.14 Brochure depan Figure 4.2.15 Brochure belakang
xiv Figure 4.2.16 Guerilla ads 1 Figure 4.2.17 Guerilla ads 2 Figure 4.2.18 Digital interactive design Figure 4.2.19 Build up kiosk design Figure 4.2.20 Build up kiosk design 2 Figure 4.2.21 Coupon card depan Figure 4.2.22 Coupon card belakang Figure 4.2.23 Banner design Figure 4.2.24 Bunting design Figure 4.2.25 Instagram page Figure 4.2.26 Tiktok page Figure 4.2.27 Facebook page Figure 4.2.28 Packaging Figure 4.2.29 Eco friendly product Figure 4.3.1 Final logo Figure 4.3.2 Final poster brand Figure 4.3.3 Final poster produk Figure 4.3.4 Final POP Figure 4.3.5 Final guerilla ads Figure 4.3.6 Final bunting Figure 4.3.7 Final banner Figure 4.3.8 Final coupon card Figure 4.3.9 Final creative billboard Figure 4.3.10 Final brochure Figure 4.3.11 Final newspaper ads Figure 4.3.12 Final magazine ads Figure 4.3.13 Final tshirt design Figure 4.3.14 Final promotional item Figure 4.3.15 Final build up kiosk Figure 4.3.16 Final digital interactive design
xv Figure 4.3.17 Final Instagram page Figure 4.3.18 Final tiktok page Figure 4.3.19 Final facebook page Figure 4.3.20 Final packaging Figure 4.3.21 Final eco friendly Figure 4.4.1 Question 1 Figure 4.4.2 Question 2 Figure 4.4.3 Question 3 Figure 4.4.4 Question 4 Figure 4.4.5 Question 5
14 CHAPTER 1 INTRODUCTION 1. 1. RESEARCH BACKGROUND A ketchup brand named aminah hassan chilli sauce is owned by Hajjah Aminah and Haji Hassan. At a time they had an issue with their brand so that, the Aminah Hassan brand was forced to close their business due to its lukewarm reactions among buyers. These days though, the product is rarely seen in-stores, which in turn has raised everyone’s speculations on the brand’s whereabouts. Aminah hassan create a chili sauce brand to overcome the other imported brand chili sauce that had been chosen by malaysian as first choice such as life brand. So aminah hassan had create a special recipe that will make the taste different but had more better taste than the other brand. Other than that, aminah hassan also using chilies from a hometown guy that plant chili on his farm so by that she had help small business man to gain income. But dont worry eventhough she use local chilies but it has a high quality and gives a good taste to the chili sauce. Today, the business is run by Hajjah Aminah and Haji Hassan’s children. It is understood that the Aminah Hassan sauce brand is currently available for purchase in selected locations only.
15 1.2 PROBLEM STATEMENT 1.2.1. Local products cannot penetrate global products. Aminah Hassan chili sauce is a local product that has just been remarketed. So people prefer to buy imported products. In the olden days, local sauce labels were a must-have item in most if not most households in Malaysia. Today, however, the product is rarely seen in stores, which in turn has everyone speculating about the brand's whereabouts. Local products cannot penetrate global products because of the local community's perception of the products produced as being of poor quality, cheap and low-class and not well-known. The fact is, there is not a single local product that is produced according to standards and gets quality certification in Malaysia, which is reported to disappoint consumers. Figure 1.2.1 – Article about Aminah Hassan Figure 1.2.2 – Article about negative perception of local product
16 In addition, the study also proved that the reluctance of buyers to buy local goods is due to the lack of attraction of the product. Local buyers prefer outdoor products that have unique designs and well-known brands when shopping. Therefore, local products that are not famous and do not have attractive designs are often left aside by the buyers of this country. The price of local products is seen as unreasonable to the point that the people of this country are not interested in buying them. This age sees smart consumers compare the price and advantages of a product before making a decision to buy it. Naturally, the price rate is still a determining factor in the purchasing process of a user. Figure 1.2.3 – Article because I don't want to buy local products The study found that 60% of Malaysians consider locally made goods to be of low quality when compared to imported products. Many consider local products to be unconvincing, perishable and not durable. In fact, some associate the use of local products as not comparable to international brands and do not bring a luxury image to consumers. In conclusion, all the factors earlier caused our society not to be interested in buying local products. All parties, especially the community, should change or change their purchasing tastes towards prioritizing their own products. As the saying goes, pat your chest, ask your appetite, which proves that every consumer buys according to their life needs.
17 1.3 OBJECTIVE. The aim of this research is to provide evidence that local products can penetrate global products. After outlining the issues related to the causes of local products not being seen by the community in previous sections, the research develops its objectives, and they are as follows: • Make exposure to the Malaysian community about the advantages of local products. • The quality and price of local products are comparable to global products and for the halal guarantee on them they also get JAKIM approval.
18 1.4. RESEARCH QUESTION In order to achieve the research goals, the research will begin with finding the answers to the research questions. The research questions were formulated in to achieve the research objectives. • Research Question 1: What is the appropriate way to raise local products comparable to global products? Encourage and intensify the campaign to buy "made in Malaysia" goods. ⚫ Research Question 2: What is the attraction of local products? The price is cheaper than global products and it is also easily available and guaranteed halal.
19 1.5. HYPOTHESIS Hypothesis 1- The more were advertise the brand, the more crowd that will know about the brand. Hypothesis 2- Media advertising will be much more easier to gain crowd to know the brand because media advertising can be post on any social media that can post to the public.
20 1.6. SCOPE First of all we need to use attractive colors and fonts on the logo. Next, use only one logo that the customer will easily know that it is the product. In addition, we need to increase the amount of advertising in supermarkets and social media about the product and tell that the product is of high quality and has a good taste. We also need to have travel-friendly packaging so it's easier to take on vacation. Finally, use unique bottle packaging and labeling that is easy for customers to understand.
21 1.7. LIMITATION Baturally, it's hard to get accurate data because this product just went up and a lot of people don't know about it. In addition, it is difficult to get cooperation from the public to ask for opinions or advertise local products to acquaintances or anyone. Moreover, shooting videos and pictures about this chili sauce will cost a lot of money because the pictures and videos of the sauce will be the equivalent of a global product advertisement. In Malaysia, customers will prefer global products and ignore local products because they underestimate their quality. in addition, advertising to the general public is also very limited.
21 CHAPTER TWO LITERATURE REVIEW 2.1. INTRODUCTION Aminah Hassan chili sauce is a product made in Malaysia that has existed since ancient times. The quality of the product is comparable to global products even with a more reasonable price. They have created their own unique recipe that is guaranteed to taste better than other brands. Aminah Hassan chili sauce is rarely found in grocery stores or supermarkets because this product is a Malaysian-made product that has just been remarketed. Products made in Malaysia cannot penetrate global products because of the attitude of Malaysians who do not want to buy or support their own country's products. Because they think products made in Malaysia are of poor quality and cheap. Our mission is to make buyers aware that products made in Malaysia are the best products and want to prove that products made in Malaysia can also penetrate global products. In addition, being able to give exposure to the advantages of Malaysian-made products and the quality and price of Malaysian-made products are much better and cheaper than global products. Finally, by doing review articles, I got information about the strength of Malaysian products from all sectors and why local products are marginalized.
22 2.1.1 STATE OF THE ART In 13 July 2020, Sara Brune, Whitney Khollenberg, Kathryn T.Stevenson, Carla Barbieri, Michelle Schroeder-Moreno created a title of The Influence of Agritourism Experiences on Consumer Behavior toward Local Food. This aim of this study was measures the impact of agritourism experiences on consumers’ intentions to purchase local food. The method author using of agritourism experiences on intentions to buy local food. Determining the influence of agritourism experience on local food purchasing intentions may expand the knowledge about the benefits of agritourism and offer potential means to increase local food consumption. For the sample, drawn among farms which had (1) educational activities, (2) at least one type of hands-on agricultural experience, (3) recreational activities for children, and (4) an on-site store, which was deemed essential for the redemption of the participation incentive. 2.1.2 STATE OF THE ART In 24 February 2020, Thing Zhang, Klaus G. Grunert, Yanfeng Zhou create a title of A value-beliefs-attitude model of local food consumption : An empirical study in China and Denmark. The aim of this studies have identified preference for local foods as an emergent consumer ideology called “locavorism”, but they have not yet addressed its antecedents or put it into a theoretical context. The method author using is fresh start mindset is a belief about the possibility to make a new start in life and it is positively related to consumer health-related behaviours (Price, Coulter, Strizhakova, & Schultz, 2018). This sample for this study was analysed the mean and standard deviation of the variables for the two countries and then analysed correlations between the 10 value domains and locavorism as well as fresh start mindset.
23 2.1.3 STATE OF THE ART In 31 March 2020, N. Shahrubudin, P. Koshy, J. Alipal, M.H.A. Kadir, T.C. Lee create a title of Challenges of 3D printing technology for manufacturing biomedical products: A case study of Malaysian manufacturing firms. The aims of this studies discusses the reality faced by 3D printing players when producing biomedical products in Malaysia, and presents a primary reference for practitioners in other developing countries. The method author using a descriptive method to investigate the challenges of utilizing 3D printing on biomedical products in Malaysia, which involved interviews at Company X, Y, and Z. Three persons representing the top management of Companies X, Y, and Z were interviewed. They included an application engineer, a mechanical engineer, and a technical development manager. For the sample, 3D printing technology has rapidly flourished in the industry for the purpose of designing, developing, and manufacturing new products. There are numerous applications of 3D printing technology for producing biomedical products such as drugs, artificial skin, bone cartilage, tissue, and organs, and in cancer research and education. 2.1.4 STATE OF THE ART In 26 June 2023, Dr. Theodore Jeremy Bagwell create a title of Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia. The aims of this studies is case study deals with the issues faced by SMEs and provided some valid recommendations to resolve the existing problems in the bakery business. The method author using is the production and marketing strategies of AFISB have obtained to predict inferences on the cost cutting mechanism. For the sample, AFISB has produced bakery products with inferior raw materials as they sell products at low prices compared to other company products. AFISB has the “HALAL” logo symbol so that the Muslim friends can eat the bakery products manufactured by the company.
24 2.1.5 STATE OF THE ART In 10 November 2020, Heng Jong Ngu, Man Djun Lee, Mohd Shahril bin Osman create a title of Review on current challenges and future opportunities in Malaysia sustainable manufacturing: Remanufacturing industries. The aims of this studies has shown that the challenges and opportunities in Malaysia remanufacturing industries are significantly different from the developed countries due to its distinctive business environments. The method author using is the scenario analysis methodology is being applied to develop a descriptive assessment of current challenges with mitigation strategies and exploration of its future opportunities in Malaysia’s remanufacturing industries. For the sample, remanufacturing recaptures value-added of the end of life products by rebuilding and replacing its parts and component with a matching warranty (Fatimah et al., 2013; Govindan et al., 2019; Ijomah, 2010; Nasr et al., 2011).
25 2.2. RESEARCH GAP The conclusion for The Influence of Agritourism Experiences on Consumer Behavior toward Local Food are findings support the effectiveness of agritourism to reconnect agricultural producers and consumers through agritourism experiences, which in turn can contribute to the economic, social, and environmental sustainability of LFS. The Results reveal that direct contact with local foods through agritourism influenced visitor’s likelihood to increase their budget and their likelihood to engage in local food consumption. In the end of title a value-beliefs-attitude model of local food consumption : An empirical study in China and Denmark is fills a research gap in local food research by addressing the antecedents of locavorism and by putting the locavorism construct into an integrated network of antecedents and consequences. Moreover, we expand current local food research by using samples from two countries. The findings of this study provide implications for local food marketers. The purposes of this study are to develop an integrated model including values, beliefs (locavorism and fresh start mindset). Subsequenly, the conclusion about Challenges of 3D printing technology for manufacturing biomedical products: A case study of Malaysian manufacturing firms is important for the biomedical manufacturing sector as it offers information about the use of 3D printing technology for manufacturing biomedical products in developing countries such as Malaysia. This study could be a guideline for new manufacturers, human resources and the management sector. Through this test, for new companies intending to adopt this technology, the qualitative sharing experience from this study will provide an early insight into what the company will encounter. It is anticipated that the findings of this study will assist Malaysians to obtain concise information about the utilization of 3D printing technology in the manufacturing industry. At last, the conclusion about Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia, the number of selling
26 points for bakery items, the increased number of distribution centers and proper incentives to the existing agents will definitely improve the sales of AFISB. This case analysis forms as a guide to SMEs who are engaged in bakery products business. The case analysis and its findings reveal that SMEs have unstructured marketing strategies and needs enhancements in the areas of packaging, value add to the bakery products, focus on promotion and appropriate advertising strategies. Finally, the article about review on current challenges and future opportunities in Malaysia sustainable manufacturiong : Remanufacturing industries. This research had been provided insights into the current challenges and future opportunities of remanufacturing industries in Malaysia with its distinctive business environment. The mitigations strategies had been discussed to address the current challenges confronting by Malaysian remanufacturing industries. The challenges and opportunities in Malaysia remanufacturing industries are significantly different from the developed countries due to their distinctive business operating environments.
27 CHAPTER THREE RESEARCH METHODOLOGY In this chapter, I discuss the research design, area of study, population, sample of the population, sampling technique, instrument for data collection, validation of the questionnaire, administration of the instrument and method of data analysis. 3.1. RESEARCH DESIGN The goal of this study is to thoroughly examine and assess retort technology, a novel approach to long-term food preservation, with an emphasis on its potential, advantages and limitations. In order to obtain a comprehensive grasp of the topic, the study will use a mixed-methods approach, incorporating both qualitative and quantitative procedures. Surveys will be used to gather primary data. The qualitative data will shed light on real world encounters, difficulties, and possible areas for development. To estimate the growth patterns, market share, and financial effect, quantitative data will be collected from industry reports, market analyses, and technical specifications. 3.2. AREA OF STUDY This study examines the choices, views, feedback, and opinions of buyers when purchasing Aminah Hassan brand items. I particularly seek advice from Kolej Kemahiran Tinggi MARA Rembau as well as a few family members and friends in the Jerantut and Perak area for my study sample.
28 3.3. POPULATION OF STUDY Adults and teenagers are the target population for this on a national level. The majority of respondents to the survey are Kolej Kemahiran Tinggi Mara Rembau students. The remaining citizens were classified as general workers, professionals and students. 3.4. SAMPLE OF POPULATION The target population for this in adult and teenagers with nationwide scale. Most of the people who answer the survey is student of Kolej Kemahiran Tinggi Mara Rembau. The rest were consisting citizen who have the status as students, general workers, technical and professional. The sample of the population of this study stood at 13 people aged from 18 to 25 years, while the others were aged up to 56. The total of 33 respondents. 3.5. SAMPLING TECHNIQUE The participants in this study were chosen through a stratified random sampling procedure. This method was used to make sure that all of the study's variables were represented fairly. Sharing a Google Form survey through social media platforms for examples Instagram and WhatsApp offers several benefits for gaining more information about the project, and it can serve as an effective sampling technique. Additionally, utilizing social media platforms to share a Google Form survey enhances reach, engagement, and diversity of respondents. It leverages the strengths of each platform to create a more interactive and visually appealing survey experience while facilitating effective sampling techniques for this project.
29 3.6. INSTRUMENT FOR DATA COLLECTION The researcher created an online feedback form as one of the data collection instruments for this study. Teenagers and adults are the target to answer this feedback form. Questions related to methodology and about logos and product packaging. Also, asking for their opinion can be adopted as a strategy to improve the quality of the product. The questionnaire has two category : • first category is on personal data of the respondents ; • second category, is on the needs/objectives of product Aminah Hassan. The survey is the primary tool used to gather data. The purpose of the survey was to gather pertinent data regarding brand Aminah Hassan queries about the audience's knowledge of the product and response technology. 3.7. DATA ANALYSIS The data collected from the field were analyzed. Statistically weighted mean was used in answering the research questions. The response options in the instrument are weighted as shown below: Figure 3.7.1 – Question 1
30 Figure 3.7.2 – Question 2 Figure 3.7.3 – Question 3 Figure 3.7.4 – Question 4
31 Figure 3.7.5 – Question 5 Figure 3.7.6 – Question 6 Figure 3.7.7 – Question 7
32 Figure 3.7.8 – Question 8 Figure 3.7.9 – Question 9
33 3.8. SUMMARY The survey questionnaire asks about the respondents' demographics, disclosure of the introduction and concept of corporate identity, novel approaches to promotional tactics, and consideration of respondents to share their thoughts and recommendations on the subjects covered. The study's findings also demonstrate that a Google Form survey regarding Advertising Campaign is a useful tool for accomplishing the project's aims and objectives. Such a survey's objective is to assess the company's brand image, values, standing, and collective identity in the eyes of these diverse groups. Usually, the survey asks questions about the company's merchandise and logo. or services, as well as its reputation within the sector. The data gathered is beneficial.
34 CHAPTER FOUR RESULT AND DISCUSSION In this chapter, I discuss the result and discussion about my topic Advertising : Sos cili Aminah Hassan and show the process which is started from pre production, production and post production. 4.1. PRE PRODUCTION Pre production here refers to the activities that take place before the actual production of a design project. This project starts with researching a product that is suitable to follow the project requirements that have been given the advisor. After long research, I choose advertising as my majoring and the products is sos cili Aminah Hassan. From research that I have been do, I collect all information about the product such as project objective, target audience, deliverables, timeline and any design constraints. Through the project requirement, I decide build ideation and concept by sketching design for every items in sketch book based on a few concepts. FIGURE 4.1.1 : Logo Sketch
35 FIGURE 4.1.2 : Logo Sketch FIGURE 4.1. 3 : Logo Sketch FIGURE 4.1.4 : Packaging Sketch
36 FIGURE 4.1.5 : Packaging Sketch FIGURE 4.1.6 : Packaging Sketch FIGURE 4.1.7 : Newspaper Ads Sketch
37 FIGURE 4.1.8 : Magazine Ads Sketch FIGURE 4.1.9 : TV Commercial Sketch FIGURE 4.1.10 : TV Commercial Sketch
38 FIGURE 4.1.11 : Creative Billboard Sketch FIGURE 4.1.12 : Digital Interactive Design For Kiosk Sketch FIGURE 4.1.13 : Poster Sketch
39 FIGURE 4.1.14 : Build up – Interactive Kiosk Design Sketch FIGURE 4.1.15 : Guerilla Ads Design Sketch FIGURE 4.1.16 : Brochure Sketch
40 FIGURE 4.1.17 : Bunting Design Sketch FIGURE 4.1.18 : Banner Design Sketch FIGURE 4.1.19 : Banner Design Sketch
41 FIGURE 4.1.20 : Web Banner Sketch FIGURE 4.1.21 : Web Banner Sketch FIGURE 4.1.22 : Instagram Pages Sketch
42 FIGURE 4.1.23 : Facebook Pages Sketch FIGURE 4.1.24 : Tiktok Pages Sketch
43 FIGURE 4.1.25 : Creative POP Sketch FIGURE 4.1.26 : Members Card Sketch
44 FIGURE 4.1.27 : Tshirt Design Sketch FIGURE 4.1.28 : Creative Promotional Items Sketch
45 FIGURE 4.1.29 : Eco-Friendly Product Sketch Radio Ads (DIALEK KELANTAN) MAK : EH EH! AYAH DIA TU EHH AYAH : GAPO GAK, TAK SEMENTAR DEHH MAK : NI KICAP, TOMATO, COLEK, SOS CILI HABIS BELAKO AYAH : OHHHH CEPAT ETEK, RASO BARU BELI, TAKKAN HABIS DAH MAK : TAK HABIS GUANA MENDE SEDAP. BUDAK2 NI BEREHI BELAKO. SKALI LIGO JAH PUOK2 DIA TU AYAH : AHH PAHTU PAHTU.. MAK : PAHTU, PAHTU.. GI LA BELI NUH KALAU NOK BELI, JANGAN BELI HOK LAIN BELI HOK CAP AMINAH HASSAN ALAA, SERUPA DENGAN SUAMI MEK JAH BELI KEMARIN TULAAA.. INGAT KE DOK TUH? AYAH : MANA INGAT DOH EH EH.. GAPO DO YANG? MAK : AMINAH HASSAN (2X) AYAH : ALLAH… BEKENG ETEKKKK
46 4.2. PRODUCTION Production is a process that all the sketches and ideation were proceed to digital and colored. This is because the designer want to sure about the concept and color match with theme. For example, if the colored not match well, the designer easily can change the colour until satisfied. The concept that I use is vector and realistic which is of course to represent the Sos Cili Aminah Hassan unique and worth to try. Figure 4.2.1 – Logo 1 Figure 4.2.2 – Logo 2 Figure 4.2.3 – Logo 3 Figure 4.2.4 – Logo 4 Figure 4.2.5 – Tshirt design
47 Figure 4.2.6 – Poster brand Figure 4.2.7 – Poster produk Figure 4.2.8 – Creative billboard 1 Figure 4.2.9 – Creative billboard 2
48 Figure 4.2.10 – POP Figure 4.2.11 – Promotional item Figure 4.2.12 – Newspaper ads Figure 4.2.13 – Magazine ads