49 Figure 4.2.14 – Brochure depan Figure 4.2.15 – Brochure belakang Figure 4.2.16 – Guerilla ads 1
50 Figure 4.2.17 – Guerilla ads 2 Figure 4.2.18 – Digital interactive design
51 Figure 4.2.19 – Build up kiosk design Figure 4.2.20 – Build up kiosk design 2 Figure 4.2.21 – Coupon card depan Figure 4.2.22 – Coupon card belakang
52 Figure 4.2.23 – Banner design Figure 4.2.24 – Bunting design
53 Figure 4.2.25 – Instagram page Figure 4.2.26 – Tiktok page
54 Figure 4.2.27 – Facebook page Figure 4.2.28 – Packaging
55 Figure 4.2.29 – Eco friendly product
55 4.3. POST PRODUCTION As last, post production must refer advertising campaign requirement which is project target and objective. This step important in successful the advertising campaign which can give a lot benefits especially can growth a brand even though silently. Figure 4.3.1 – Final logo Figure 4.3.2 – Final poster brand Figure 4.3.3 – Final poster produk
56 Figure 4.3.4 – Final POP Figure 4.3.5 – Final guerilla ads Figure 4.3.6 – Final bunting Figure 4.3.7 – Final banner
57 Figure 4.3.8 – Final coupon card Figure 4.3.9 – Final creative billboard
58 Figure 4.3.10 – Final brochure Figure 4.3.11 – Final newspaper ads
59 Figure 4.3.12 – Final magazine ads Figure 4.3.13 – Final tshirt design
60 Figure 4.3.14 – Final promotional item Figure 4.3.15 – Final build up kiosk
61 Figure 4.3.16 – Final digital interactive design Figure 4.3.17 – Final Instagram page
62 Figure 4.3.18 – Final tiktok page Figure 4.3.19 – Final facebook page
63 Figure 4.3.20 – Final packaging Figure 4.3.21 – Final eco friendly
64 4.4. RESULT AND FINDING As result, I make a survey through google form which is to investigate feedback from audience towards this project. The survey consist a question about feedback toward every items that I do. To make sure know this project success or not, the feedback will surely positive while unsuccessfully project show negative comment. I also remember the opinion slot which is it can be used to fix all the judges. Figure 4.4.1 – Question 1 Figure 4.4.2 – Question 2
65 Figure 4.4.3 – Question 3 Figure 4.4.4 – Question 4 Figure 4.4.5 – Question 5
66 CHAPTER FIVE CONCLUSION AND RECOMMENDATION 5.1 CONCLUSION Advertising campaign is a set of advertisements that work together to promote a product or service. An ad campaign is designed around a specific and unique theme to create brand awareness about the company's product or service. This research is to provide evidence that local products can penetrate global products with this we make exposure to the Malaysian community about the advantages of local products and the quality and price of local products are comparable to global products and for the halal guarantee on them they also get JAKIM approval. Through well-designed and executed campaigns, brands can effectively communicate their messages, differentiate themselves from competitors, and generate interest and engagement among their target audience. It is important for brands to carefully plan and execute their advertising campaigns, considering their target audience, objectives, messaging, creative elements, and media placement. In conclusion, advertising campaigns play a significant role in the success of brands and businesses. They serve multiple purposes, including raising awareness, building brand identity, driving sales, influencing consumer perception, targeting specific audiences, staying competitive, supporting business objectives, creating emotional connections, and measuring results.
67 5.2 RECOMMENDATION Based on the findings and conclusion of the study, here are several recommendations to be considered: 1. Advertising must also be credible, unique, and memorable. Like all effective marketing support, it must be built upon a solid positioning strategy. Finally, for any advertising campaign, enough money must be spent to provide a media schedule for ad frequency, the most important element for ad memorability. 2. In advertising design, there are several recommendations to consider to create impactful and compelling visuals that effectively communicate your brand's message to the target audience it is crucial to have a clear understanding of your brand identity and target audience.
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