Myntranama bollywood

Team Catalog Presents

MYNTRANAMA
Quarterly Magazine | May 2017

Re-creation of Sonam’s Dolly ki Doli

Stylist HMU Photographer Editor
Himalika Rupjyoti Vikram Nazir

CONTENTS

17STEAL YOUR FAVOURITE CELEB LOOK!

27 AIRPORT LOOKS

41A SALUTE TO 29BOLLYWOO
GOLDEN THE ERA KALEIDO

5.....Management Note 37Colie Ka Omelette
7.. Business Update 39Pulao Recipe
15Valuable 49Talent Display

31BEST OF BOLLYWOOD From the Editor’s Desk
2016
Myntranama has come a long way from its first
publication in Aug’15 to the latest and Eighth
edition - “Bollywood”.

Bollywood, our giant Hindi film industry, is a
cinema like no other! It is a world of fascination in
terms of Films and Fashion. It has been our major
inspiration to ‘Look Good’ and has been closely
associated with Myntra. Fashion labels of many
A-listed actors and celebrities are available on our
website with Hrithik Roshan’s HRX to Deepika
Padukone’s All About You topping the sales chart.
This edition is an amalgamation of everything
interesting - fun time at workplace in Quarter I of
2017, insight on business developments, showcase
of Catalog specific talent and creative pieces by
your mates et al.

So, let’s hammer the monotony by indulging
in this exclusive spread of Myntranama which
brings forth the best from films and fashion front.

Cheers!

OD THROUGH
OSCOPE OF 90’s KID

09CELEBRATIONS AT
CATALOG

55Gyaan Guru



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07

Chair Yoga Grooming Session

Lohri Celebration

Celebrations Women’s Week Celebration
at

Catalog

Republic Day Celebration

Office Inauguration Feb’17
Zumba
Extra Miler
Stutimala Burman (GGN)
Vikram Singh/Anuj Singh (GGN)

Arundhati (GGN)
Denise Baptiste (GGN)
Shivdeep Singh (BLR)
Arpita Chakraborty (BLR)
Soumi Chaudhuri (BLR)
Saikh Surraiya Musharrat Rahman (BLR)
Sneha Paul Choudhury (BLR)

Karthic A (BLR)
Jubi Laskar (BLR)
Preetika Rana (BLR)
Shrishail Hunnur (BLR)
Process Champion
Stutumala (Content, GGN)
Sanil (Image Editing, GGN)
Abhishek Rana (Re-editing, GGN)
Abhishek Tripathi & Uttam (Photogra-

phy, GGN)
Sonal Gupta (Styling, GGN)
Upendra Hunnur (Image Editing, BLR)
Prajeesh C K (Image Editing, BLR)
Deepak Vishwakarma (Image Editing,

BLR)
Abhijith S (Image Editing, BLR)
Vinaykumar V (Image Editing, BLR)
Jino John (Image Editing, BLR)
Sreekanth T (Image Editing, BLR)
Srivathsa C N (Image Editing, BLR)
Pavan L Rao (Image Editing, BLR)
V G Ammu Nair (Content Writing, BLR)
Aritri Basu (Content Writing, BLR)
Prashant MP (Content Writing, BLR)
Elsamma George (Content Writing, BLR)
Diana Mary D'brass (Quality Auditing,

BLR)
Suhitha Surendran (Quality Auditing,

BLR)
Aparna Shah (Quality Auditing, BLR)
Akanksha Sharma (Quality Auditing,

BLR)
Operations Support Champion

Babloo Chaudhary (GGN)
Rahul Singh (GGN)
Arif Khan (GGN)
Manoj Kumar (GGN)
Sujeet (GGN)

Mahadevaswamy C (BLR)
Mahadevaswamy H M (BLR)

Umesha GC (BLR)
Jaganath Rao H (BLR)

Punitha HC (BLR)
Special Mention
Aarti Gokhale (Studio Operations Man-
agement, BLR)

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AHM & Catalog Spotlight Awards

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(A Myntra - Jabong collaborative initative)

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The ValueAble program was launched in Catalog in Feb 2017 with the aim of diffusing
the crux of Myntra’s values in an interactive format. A period of two weeks was taken to
focus on each value and a series of engaging and informative activities were identified

for each value week such as Speaker Sessions, Recognition programs, etc.
Value Evangelists were identified at both locations for all the values and they played a

pivotal role in driving the value weeks.
Here is a snap shot of all the activities we had as a part of the program:

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19

- Sewali Das
Hair & Makeup

21

Bollywood I

Inspired
Styling Tips

Jubi Laskar
Senior Stylist

Fashion is a distinctive and often constant trend in the style in
which a person dresses. It is all about noticing a new pattern or
fabric that had never captured your attention earlier. It’s about
rediscovering an old design or colour you loved earlier and had
now forgotten about.
Fashion is one such facet that never goes unnoticed in Bolly-
wood films. Bollywood’s fashion trend for the year 2017 is all
about bringing in the fresher looks while also respecting the
existing ones.
There has been a drastic change from actors sporting flamboy-
ant costumes to trendsetting outfits in movies due to the change
in the kind and quality of films that we watch these days. This
transformation has therefore brought Bollywood and fashion
closer than ever before. People can now replicate looks of their
favorite celebrities from numerous movies without any ambi-
guities.
This year is about combining the global with the local, em-
bracing and expressing your thoughts and emotions, accepting
your body shape, and going eccentric.

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#Floral Print #Jhumka Craze

It’s summer already, Now, who said Jhum-
time to get your kas can be worn only
with Indian tradi-
florals back in. Why tional wear. Even the
? Cause it makes you simplest outfits can
be perked up with
look younger and a gorgeous pair of
fresh and also makes Jhumkas. You can also
great daytime outfits. wear Jhumkas with
Be it a lunch date or a Jumpsuit. Or think
a day out with your outside the box and
pin it to your hair to
gang, floral prints make it into a fabulous
never disappoint. hair accessory.
Sneakers and an
informal sling bag go
very well with floral

prints.

#Long Kurta #Statement

Deepika flaunts her Look
long floral sheer kurta
with a pair of ripped Have you got a formal sum-
mer event coming up, then
jeans and a pair of this could be just the thing to
pointy stilettos. Isn’t turn heads on. When it comes
that gorgeous? Gone to style, sometimes less is
are the days when you really more. Sometimes while
used to wear tradi- everyone else is busy mak-
tional kurtas with typ- ing statements with clashing
ical dupatta/ pyjama. patterns- all it takes is a neutral
Bring out your old ensemble to set a man apart
long kurtas and pair
them up with ripped from his peers
jeans to make it all

new again.

Styling #Indo Western
Tips
Everyone is aware of
the fusion look that
is going on an up-
scale currently. Alia
Bhat flaunting her
pair of brocade sumo
pants and a white

clean shirt is just
awestruck. The shirt
has been tucked in to
give a full jolly look.

#Check Checker

#Khadi Charm Sonam Kapoor made checks a fashion state-
ment. Her checked dress along with the trench-
Khadi as a fabric is known as a versatile fabric which coat is something that won’t ever go out of style.
happens to be cool in summers and warm in winters. Checks make for classy formal wear and can be
Earlier women wore khadi kurtas but now with the worn over formal skirts and pants. So go ahead
evolution of fashion, designers have come up with great make your workdays less boring and more fash-
ionable.
khadi dresses, tops which are comfy and cool. 25

For most of us, travelling gear could only mean sweatpants, a tee and flip-flops or comfy shoes but not for these
bollywood stars, who keep the paparazzi at their heels, put in that extra effort and travel in style, just to go from point

A to point B.

Airport looks have now become a thing in Bolly-
wood and how! Alia Bhatt was even heard prais-
ing Kangana’s airport looks so much in a talk show
that she wondered where does the latter keep go-
ing always dressed so well? You would think that
with all the pressure on looking good at the red
carpet and other A-list events, they’d want to dress
down at the airport. Clearly not!

Here’s a decode on some of the
A-list bollywood star’s airport

wardrobes.

Kareena is forever seen wearing comfy clothes
like sneakers with sweatshirts and leggings. While
Deepika has a very classic chic look with boots
and (very stylish!)coats most of the time, others
like Kangana keeps surprising us with her looks
as it could range anything from a pant suit to jog-
gers and a tee, to a even a chic saree.
I also love how Jacqueline throws us a curveball
each time she flies. Her cheery attitude also adds
that extra zing to her outfit.
Neha Dhupia also takes on a more practical ap-
proach and throws on a very roomy dress with
sneakers.
Here’s a little compilation of the mosts tricking
airport looks that have been spotted recently.
Sridevi’s bags are to die for and I would give an
arm for Alia’s wardrobe!!

Vidhu Baby Mathew
AM-Visual Auditing

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As a self-proclaimed filmy worm, I have always been obsessed with the kind of romance, comedy, and
drama Bollywood served us in the 90’s. The magic that unfolded on the silver screen during that era
persists to rule our hearts even now. From vibrant chiffon sarees and mini skirts to heroes and heroines
romancing in exotic locales, from the magnetic charm of SRK-Kajol to the melodious tunes of Udit
Narayan-Alka Yagnik, the decade celebrated love and innocence like no other. Dialogues, no matter
how cheesy or sentimental, were and are still popular in the heads of our generation. Let’s take a quick

trip down the boulevard to rekindle our memories of the movies which can’t be replicated.

Kuch Kuch Hota Hai - “Pyaar dosti hai… Agar woh Hum Dil De Chuke Sanam - Introducing us to the con-
meri sabse achchi dost nahi ban sakti, to main usse cept of love triangle of a different kind, this movie was
kabhi pyaar nahi kar sakta”. Can anything be simpler Sanjay Leela Bhansali’s avant-garde direction. Not only
enough to understand than this? I doubt. Be it Anjali’s did Aishwarya looked like a dream here but the entire
heart-break, SRK-Kajol’s sensual rain dance sequence or picturisation (inclusive of location, set-up, costumes etc.)
Salman’s breath-taking entry at the climax, Kuch Kuch was magnificent. Every scene had an over-the-top pictur-
Hota Hai hit the emotional chords right away. Don’t isation to leave a deep impact on our heart-n-mind. Not
miss out on the fact that Rani Mukherjee’s quintessen- to forget - Sameer, hawa ka jhonka, got all of us girls weak
tial role in this Karan Johar directorial debut made her on our knees.
an overnight sensation.
Qayamat Se Qayamat Tak - Adaption of Romeo and Juli-
Dilwale Dulhania Le Jayenge - Another blockbuster by et, this movie gave us our very own. Rashmi (Juhi Chawla)
the charming duo whose electrifying chemistry has nev- was the original ‘bubbly girl’ and Raj (Aamir Khan) was
er failed to make you fall hard in love with every watch. the ‘chocolate boy’. Their couple was a breath of fresh air
Europe got a next-level tourism promotion when the and their love story broke all stereotypes. This movie was
very charming Raj meets our sanskaari girl-next-door a major success and so was its music which is hummed till
Simran in the picturesque locales of the continent to date, especially by the ones in deep love.
give us the greatest love story of Bollywood ever. Songs
of the film became love anthems for an entire genera- This list is a mere teaser to a plethora of memorable per-
tion. formances we were treated with during that golden peri-
od. Other cult movies like Andaz Apna Apna, Mr. & Mrs.
Hum Aapke Hain Koun - Uhuuu!Uhuuu!! This is my Khiladi, Haseena Maan Jayegi, Raja Babu, Govinda’s No.1
most favourite which I confess to have seen with no series gave out brilliant comic masterpieces which put us
track on the count. I sit and watch it religiously every- in splits even today. Sadly, we can’t time travel but can al-
time it gets telecasted. All for Prem’s innate goodness ways binge-watch these Bollywood classics to reminisce
and Nisha’s sparkling beauty. Their understated love our favourite years of the 90’s.
story might be too good to be true for gen-next but had
us at their sweet banter, family drama, songs and sans-
kaari Alok Nath. (Pun-Intended) Ekta Gandhi

Quality Auditor

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“Even if the tally of Hindi films released last year was well above 200, there were only a handful that stayed fresh
in memory. They were well made, thought-provoking and entertaining. Now, as everyone’s definition of good
cinema has a lot to depend on personal choices, I’m not expecting everyone to agree with my personal list. And

even if I’d love to include some more, I would rather stick with the top five.”

Pranay Mathur
Associate - Quality Auditing

M.S. Dhoni captain’s life on celluloid. The film wasn’t
perfect, with considerable and somewhat
The Untold Story: Sports films usually run unnecessary attention to Dhoni’s person-
the risk of losing audience interest when al life, but Sushant Singh Rajput saved
they do not connect with the characters, the day with the best performance of his
but this biopic did a fine job of narrating career, imbibing Dhoni’s trademark man-
the protagonist’s journey and eliciting nerisms and batting style with relish. The
loud cheers from the paying public in the result: a memorable experience at the
process. Neeraj Pandey, after the marvel- movies.
lous caper thrillers A Wednesday, Special
26 and Baby, took a peculiar decision of
putting together the erstwhile Indian

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Dangal highlight performance came from Sakshi Tanwar’s.
Her character’s inner dilemma as a mother stuck
A tad over simplistic, Dangal may not have been a between loyalty towards her tough, resolute hus-
film that was full of surprises, but what set it apart band and her innate love and concern towards her
was a solid and unyielding screenplay, showcasing daughters was subtly yet convincingly portrayed by
a story that deserved to be told. While the perfor- the fine, polished actress.
mances of Fatima Sheikh, Sanya Malhotra and their
younger counterparts were competent and stayed
true to their characters, my personal pick as the

Kapoors and Sons underrated gem called Ek Mai Aur Ek Tu) why
Karan Johar needs him more than any of the other
It was easy to dismiss this film as a wannabe com- directors he’s worked with.
ing-of-age story mostly inspired from Hollywood’s
stable of romcoms. This, however, turned out to
be quite a surprise package, charged with a unique
and touching story of familial bonding and accept-
ance. For once, the characters seemed genuine and
layered, and Shakun Batra proved again (after the

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Raman Raghav 2.0 disturbing, this might not be everyone’s idea of
what weekend cinema should be like, but it hit a
There’s more to Raman Raghav, the character, than homerun when it came to questioning our deep-
what meets the eye, or what the trailers led you to set notions of morality and goodness. Nawaz might
believe. It gives the impression of a cop on the hunt have been typecast as a smooth-talking, slimy vil-
of a serial killer, but trust Anurag Kashyap to make lain, but as long as he plays such roles with such
a socio-political statement out of the most grue- brilliance as this one, we aren’t complaining.
some story he has ever dabbled in, even if most
of the violence occurs off-screen. Dark, shady and

Pink Pink hit all the right notes. Aided by a wonderful
ensemble cast, with an infallible Bachchan leading
Boisterous and unrestrained, loud and a tad melo- the way, Pink remained the highlight of 2016, and
dramatic, Pink was everything the modernist view the best Bollywood film of the year by far.
of cinema didn’t pander to. Yet, when it came to
driving home a point that served well as an urgent
wake-up call, Pink justified its rants. Focusing on
a burning and oft-debated issue of women’s con-
sent that Hindi cinema has mostly steered clear of,

35

ta

Ka Omelette
- Ayush, Image Editor

“The iconic yoga-omelette scene has been taken from Big B's zame
All time blockbuster movie 'Coolie'. Rati Agnihotri who plays the
female lead Julie D'Costa keeps swapping the radio stations,
one airing yoga and the other an omelette recipe. The upshot
of this french omelette meeting flex-your-body yoga is simply

oh-so-funny.”

YehOthot
diya

aaj hum aap ko sikhaenge jayee..kapuarearppkneai brkoea.d.hydkeohobalance
asty omelette kaise banaye. Ek andaa le

lijiye..
.........ghhghhghhh....

eaenndemke..o..r.grahakhkhghhkhdegi uhjiyshephhe(.p.b.aanitmh eja)ye.. rayehha hhoai?k?y?a hainnnn!!!!! Bhains ki aankh!!!
Yeh Chooza kaha se nikala!!

dAobnoaappakea.r..o..ogkmhoheglkehtagtnredrhrteraripy...ae. arrahkahinle! ... @&! ?...
teri!!! WT#!!!!
yoap!!hasa

37



CHEENI KUM

PULAO RECIPE

Some movie moments just stick with you for life. Every time we think
of pulao, we immediately remember that scene in Cheeni Kum, when
Amitabh, who plays Buddhadev Gupta is sent a plate of Nina’s (Tabu)
Hyderabadi Zafrani Pulao, so she can enlighten him about what the
best Pulao in the world actually tastes like.
Here you go with recipe of best pulao in world according to our Bol-
lywood flick, Cheeni Kum. Serve it as a main course for lunch or
dinner with a side of raita and onions.
Ingredients
450 grams basmati rice, 1 medium onion slices, 2 tbsp ghee, 1/2 tsp
cumin seeds, 1 inch stick cinnamon, 2 cardamoms, 3 cloves, 1 bay
leaf, 1 inch ginger, 2 cloves garlic, Pinch aof saffron strands, 10 tsp
milk, 2 tsp chili powder, 2 tbsp sour curd, 50 grams almonds slivered,
25 grams raisins, 4 cups water, 1 tsp salt
Instructions
-Soak saffron in two tablespoons of warm milk for two minutes
-Soak rice in water for half an hour
-Heat the ghee and sauté the cumin seeds until they crackle
-Add onions and all the spices along with the ginger and ghee
-Sauté until the onions are golden brown
-Stir in the almonds, raisins and rice
-Toss the chili powder, milk and sour curd into the rice and sauté for
five more minutes
-Pour the water into the rice and stir well
-Finally, stir in the salt and saffron and bring the water to the boil
-Reduce the heat, cover the pan and slow cook for 20 minutes
-Take off the stove and serve

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‘I am an old soul resting in a new body
- A tribute to the Golden era.’

Stylist -Nimi Photographer - Abhishek HMU - Rupjyoti Model & Image Editing - Soniya

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