TYBME Orientation ISME

TYBME
ORIENTATION

Table of Contents

Sr. No. Topic Slide No.

1 TYBME Sem 5 Structure 3
2 Semester Timelines 4
3 Core Papers 7
4 Finance Major 20
5 Marketing Major 29
6 Entrepreneurship Major 40
7 Economics Major 49
8 Assessment Schedules 59
9 Weekly Time Table 65
10 Coursera Courses Reminder 70

2

TYBME SEMESTER 5 STRUCTURE

Core Subjects

1. International Business 2. Consumer Case Clinic 3. Rural Marketing 4. Corporate Finance
Dr. Malcolm Homavazir Prof. Jinal Dr. Ramkishen Prof. Chetan Kansara

Specializations  Entrepreneurship Majors
1. Innovations in Family Managed Business
 Finance Majors Prof. Omkar Pandharkame
1. Investment And Portfolio Management
Prof. Utsav Shroff

2. Financial Risk Management 2. Turn Around and Search Funds
Prof. Minakshi Todi Prof. Rajiv Indimath

 Marketing Majors  Economics Majors
1. Intercultural Marketing 1. Economic and Public Policy
Dr. Sonia Bharwani Prof. Aditya Kashyap

2. Customer Experience Management 2. Economics in Action
Prof. Janak Vadgama Prof. David Wittenberg

3

SEMESTER TIMELINE

4

SEMESTER TIMELINE

5

Pre-reads

Topics Assessment Briefs

Learning 6
Resources

TYBME
CORE PAPERS

7

International Business

- Dr. Malcolm F. Homavazir

8

International Business

Wk Topics Pre-Reads/Pre-Watch

1 Effects of Hyperinflation on Hyperinflation: Will America Dodge The Bullet?
Currency and International
Business https://www.forbes.com/sites/investor/2020/05/28/hyperinflation-will-america-
dodge-the-bullet/#3508de427947
2 International Business
Environment How leaders Can Adapt to an Environment of Change?

https://www.forbes.com/sites/forbesagencycouncil/2017/10/12/how-leaders-can-
adapt-to-an-environment-of-change/#54626bc76d20

3 FDI – Factors, Theories, Benefits How Leaders Can Adapt To An Environment Of Change

& Costs https://www.forbes.com/sites/forbesagencycouncil/2017/10/12/how-leaders-can-

adapt-to-an-environment-of-change/#54626bc76d20

4 International Monetary Systems Have We Effectively Recreated The Gold Standard System?

- Evolution https://www.forbes.com/sites/nathanlewis/2018/10/20/have-we-effectively-

recreated-the-bretton-woods-gold-standard-system/#b943d14299cd

Learning Resources: International Business - Rugman & Collinson, IB - Stuart Wall & Bronwen Rees

International Business

Assessment & Evaluation

Semester 5.1 5.2 5.3 5.4 Ongoing

Component MCQ Test Group PPT MCQ Test Case Attendance & Total
30% 10% Analysis Class Participation

Weightage (%) 20% 20% 20% 100%

Consumer Case Clinic

Solve Powerful Case Studies

- Prof. Jinal Shah

11

Consumer Case Clinic

Wk Topics Pre-Reads/Pre-Watch

1 Marketer create or satisfy Chapter 3 of the Learning Resource
Consumer need
Chapter 3 of the Learning Resource
2 Freudian Techniques

3 Consumer’s perception is Chapter 4 of the Learning Resource
Marketer's reality

4 How to make consumers learn? Chapter 5 of the Learning Resource

Learning Resources: Schiffman, L.G., Wisenblit J and Kumar S.Ramesh, Consumer Behavior, 11th edition, Pearson,
India

Assessment Brief

Assignment Title Campaign Analysis

Assignment Type Group Submission
Assignment Weight 25 Marks

Assignment Brief  Students have to form groups of their own. At the end of fourth
week they have to submit Ad campaigns on the basis of topics
taught by the Faculty

Corporate Finance

- Prof. Chetan Kansara

14

Corporate Finance

Week Topics

1 Working Capital Management
(Concept, Nature of Working Capital, Planning of Working Capital)

2 Working Capital Management
(Projection of Working Capital Requirement in case of Manufacturing or a Trading Company)

3 Working Capital Management
(Operating Cycle, Permanent and Temporary Working Capital)

Working Capital Management
4 (Maximum Permissible Bank Finance)

Learning Resources: Financial Management: Text, Problems and Cases by M.Y. Khan, P K Jain McGraw Hill
Education; Seventh edition (1 July 2017)

Corporate Finance

Assessment & Evaluation

Semester 5.1 5.2 5.3 5.4

Component MCQ Problem MCQ Problem Problem Solving End term Problem Total
Weightage (%) Solving Solving 20% Solving 100%
10% 20% 50%

Rural Marketing

- Dr. Ramki

17

Rural Marketing

Wk Topics Pre-Reads/Pre-Watch
1 Case Study Method of Introduction to Case Study (power point presentation)

Learning How to solve the Case Study Method – Template (power point
presentation) Tata Gold Plus – Rural Market entry strategy Case
2 Case Study Method of Study to be emailed to the students
Learning Mahindra Tractors

3 Practice of Small Case let

4 Preparing for the actual Case Help for Case Assessment ( making Power point slides for
presentation in the assessment week)

Learning Resources: PPTs will be shared with the students

18

Rural Marketing

Assessment & Evaluation

Semester 5.1 5.2 5.3 5.4 Total
100%
Component MCQ Test Group Project Case Study MCQ Test
Weightage (%) 10% (Mera Gaon 20 20
Mera Desh)

50%

FINANCE MAJOR

20

Investment Analysis & Portfolio Management

- Prof. Utsav Shroff

21

Investment Analysis & Portfolio Management

Week Topics Pre-Reads/Pre-Watch
Understanding Portfolio Management
1 Portfolio Theory: Risk & Return
Capital Allocation Case Study
2 Portfolio Theory: Capital Allocation NA
3 Portfolio Theory: Portfolios

4 Portfolio Theory: Equilibrium in Capital Efficiency in Markets
Markets

Learning Resources:

Investments by Zvi Bodie Kane (McGraw Hill)

Investment Analysis & Portfolio Management

Assessment & Evaluation

Semester 5.1 5.2 5.3 5.4 Ongoing Ongoing
Component
Objective Object Object Group Project Attendance & Assignments Total
Questions Question Question Test + Vivas Class

Test Test Participation

Weightage (%) 5% 15% 15% 30% 20% 15% 100%

Financial Risk Management

- Prof. Minakshi Todi

24

Financial Risk Management

Financial Risk Management

Assessment Brief - 5.3

Assessment Brief - 5.3

Major

29

30

Marketing Major - Intercultural Marketing

31

Marketing Major - Intercultural Marketing

32

ASSESSMENT BRIEF - 5.2

33

ASSESSMENT BRIEF - 5.2

34

TYBME – Marketing Major
Prof. Janak Vadgama

35

Consumer Experience Management

Wk Topics Pre-Reads/Pre-Watch

1 Lovemarks and Selection of a Brand TEDx: Kevin Roberts
(Product, Service, Idea) for Research

and Analysis

Identifying Omnichannel touchpoints 15 Omni-Channel experience cases
2 and their function in the Customer Short YouTube Video: Omnichannel

Experience Journey

Conducting Primary Research for The Omnichannel Opportunity

3 critical analysis of touchpoints. The Omnichannel for Eyewear: TEDx

Assessing pain points and identifying Omnichannel as a key brand differentiator

best practices Omnichannel customer lifecycle

4 Report Writing: How to critically Examples of a few reports will be shown and a structure for the report writing will
assess a brand experiences be given as a benchmark

Assessment Brief – 5.3

Assessment & Evaluation

Semester 5.1 5.2 5.3 5.4 Ongoing

Component Primary Decoding the Report – Case Study Divided across each Total
Research + Consumer Consumer Report – semester based on
MCQ on EBM Journey – Experience In class attendance
LinkedIN Evaluation of a Audio
Article Interview
Brand

Weightage (%) 15% 20% 35% 20% 10% 100%

Assignment Title Assessment Brief - 5.3
Assignment Type
Assignment Weight Report : Consumer Experience Management – An evaluation of a brand’s consumer journey
and experiential touchpoints.
Assignment Brief
Case Report – To be submitted in pdf format along with LinkedIN link

100 Marks (40 in class + 60 for final report)

1. This will be the culmination of the 5-week program and students will be marked for 4 classes
for the 4 steps. This will account for 40 marks.

2. The LinkedIN report will contribute to the balance 60 marks

1. Individual students select a Brand in the First Class
2. Based on Cases and current developments, identify best practices for the brand
3. Learn from your own behaviour about the touchpoints of the brand and record your

own experiences.
4. Conduct Primary research and identify touchpoints and the Customer decision Journey

for the brand.
5. The final report will include the evaluation of the touchpoints along with 10 suggestions

and insights for the brand to improve the customer experience
6. Students would be required to publish their reports on LinkedIN to ensure that their

credibility is maintained.

Assessment Brief - 5.3

Deadline 20th August 2020
Evaluation Parameters
Students will be assessed on the basis of the following parameters:
Learning Outcomes
 40 Marks: In Class Assessments
 60 Marks: Final LinkedIN Report

• Conducting Primary research
• Applying in-class learning to real life, real time aspects of

customer experience management
• Knowing that their work has credibility and will be open to public

review.

ENTREPRENEURSHIP
MAJOR

40

Innovations in Family Managed Business

- Prof. Omkar Pandharkame

41

Innovations in Family Managed Business

Wk Topics Pre-Reads/Pre-Watch

1 Creating Value through tradition. - Combining product, process, technology and Design
- The tradition Matrix
2 Case Study Analysis :
Our learning from Successful FMB Case Study : Barilla Group, Lego Group
businesses around the world
Evaluating Case Study in the following aspects : Tradition, industrialization and
marketing
- Lavazza
- Lindt

3 Stage Gate New Product Process - https://www.youtube.com/watch?v=Kin-CDfE-kQ
- https://www.humanperf.com/en/blog/nowiunderstand-
4 The MVA innovation framework in
FMB glossary/articles/stage-gate-model

http://www.kirkklasson.me/wp-content/uploads/2010/07/Innovation-white-
paper.pdf

Learning Resources:
https://www.sciencedirect.com/book/9781843346647/when-tradition-turns-into-innovation

Book shall be shared with you through PDG

42

Innovations in Family Managed Business

Assessment & Evaluation

Semester 5.1 5.2 5.3 5.4 Ongoing

Component Quiz Quiz Quiz Intervention Class Participation Total
Weightage (%)
10% 10% 10% 60% 10% 100%

IMPORTANT NOTE: The intervention in 5.4 would be in a research paper format

43

Turnaround & Search Funds

- Prof. Rajiv Indimath

44

Turnarounds & Search Funds

Wk Topics Pre-Reads/Pre-Watch
1 Early Stage Financial Model 2.a

Building Income Statement & linking with Assumptions Engine Faculty will provide live links and templates post
2 Early Stage Financial Model 2.b the class for post session work

Building Balance Sheet & linking with the Assumptions Engine Live Workshop on building the financial model for
3 Early Stage Financial Model 2.c a real world cosmetics company via phygital
channels
Recap on the model;
Sensitivity Analysiys & Valuation Model1 Real World Pitch Deck of the venture as a pre –
4 Early Stage Financial Model 2.d read

Recap on the model;
Sensitivity Analysiys & Valuation Model2

Learning Resources: Practical Guide for Entrepreneurs Embarking on a search Fund by GSB at Stanford University

Dream Big by Cristiane Correa | Financial model for early stage e-commerce venture | Real World Pitch Decks on cyber security
venture, cosmetics venture and a few more basis the pace of learning of the learners.

Turnarounds & Search Funds

Assessment & Evaluation

Semester 5.1 5.2 5.3 5.4 Ongoing

Component MCQ Test Group Pitch Group Case Group Case Attendance & Total
Weightage (%) 20% Analysis + Role Analysis + Class Participation
Play + Flipped
Q&A
Q&A

20% 30% 10% 20% 100%

Assessment Brief – 5.3

Assignment Title Reverse Pitch!
Assignment Type Group Case Analysis, Role Play + Flipped Q&A
Assignment Weight
30 %

Assignment Brief  Each group plays the role of an early stage investor / search fund entrepreneur
 Each group shall be given a pitch deck and financial model of a real world venture by the

panel. The panel shall share the relevant data in the last week of 5.3
 The group has to analyse the venture & draw up a list of questions from the vantage point of

an investor / search fund entrepreneur
 Each group has to then present the set of questions they would ask the venture to a panel of

subject faculty & 1 external early stage investor
 The panel shall play the role of the founder
 The panel will respond to 1 of the questions from each set
 The group has to build on the discussion basis the panel’s response to the question
 Watch Shark Tank to probe the founders with high quality leading questions that matter
 To get some practice offline, volunteer to join Rajiv for real world pitches outside the school

Assessment Brief – 5.3

Deadlines Submission - Live & Real Time before the Q&A
Evaluation Parameters
Presentation - 19th August to 21st August 2020
Learning Outcomes
Students will be assessed on the basis of the following parameters:

 Research on the industry– 30%
 Depth of questions asked & Quality of discussions during Q&A– 50%
 Investor’s recommendation Providing Clear answers during Q&A – 20%

• How to dissect the business model and the financial model of the venture via a
pitch deck & financial model

• How to probe into the venture’s core capabilities and challenges
• How to develop the art of asking questions that matter from a venture capital /

search fund perspective
• How to hold meaningful conversations with earl y stage investors and start-up

founders to develop the “hunch” on the opportunity
Feel free to reach out to the panel for constructive feedback post the assignment
The panel shall consist of real world early stage investors.

Economics Major

49

Economic Analysis and Public Policy

- Prof. Aditya Kashyap

50