TYBME Orientation ISME

Economic Analysis & Public Policy

Wk Topics Pre-Reads/Pre-Watch

Market failure

1 Formation of markets & A paper on financial reform - The Economist
market failure https://drive.google.com/file/d/1qBb3BanJP9RXIjQMMYgV8DMVvJGqOuSj/v

iew?usp=sharing

Economics focus: The grabbing hand - The Economist

2 The public choice and rational https://drive.google.com/file/d/10O4qsY7fUJI-

choice awuAzEOS2NKpvj_bn52v/view?usp=sharing

Economic potential - Not the 1970s | Free exchange | The Economist

3 The 1970s: Crisis and change, https://drive.google.com/file/d/1wg8tkEZdyRuMaRT-
neoliberalism & Keynesianism _h7uGzzjxypJ9i7t/view?usp=sharing

4 The 1980s: Neoliberal Is greed good? | Special report | The Economist
revolution https://drive.google.com/file/d/11DvATgcuK9bXgUitVdSNHxJFq-qENe-
Y/view?usp=sharing

Economic Analysis & Public Policy

Assessment & Evaluation

Semester 5.1 5.2 5.3 5.4 Ongoing

Component Testmoz quiz + Project – 01 Project – 02 Project – 03 Quiz and Class Total
Weightage (%) Written Policy Case study presentations 100%
Analysis Article review
submission 20% 30%
20 % (Entrepreneurial
10% Opportunities and Poverty

Alleviation)

20%

Assessment Brief - 5.3

Assignment Title Article Review
Assignment Type
Assignment Weight (Entrepreneurial Opportunities and Poverty Alleviation)

Assignment Brief Written Article review worksheet

20%
You’re required to read the peer reviewed article – ‘Entrepreneurial
Opportunities and Poverty Alleviation’ and conduct a thorough
literature review of the same. Please refer to the article review
worksheet provided to you and answer the following in at least 5
points under each heading.
 What are the main arguments of the paper?
 What are the strengths of the paper?
 What are the weakness of the paper/ author?
 Outline 5 major personal insights about entrepreneurship and

poverty alleviation in India keeping in mind the past, present
and the current global crisis.

Assessment Brief - 5.3

Deadline 21st August, 2020 – 4 PM
Evaluation Parameters
Students will be assessed on the basis of the following parameters:
Learning Outcomes • Group Discussion
• Individual Assessment on worksheet
• Group Asssessment on worksheet
• Critical thinking
• Creativity

 To be able to conduct literature review and build research skills.
 To be able to correlate entrepreneurship to poverty alleviation.
 To be able to think critically and discuss in groups.
 To fully understand the language and concepts of contemporary

economics as applied to governance and Public Policy.
 Understand policy making techniques and economic ideologies

Economics in Action

- Prof. David Wittenberg

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Economics in Action

Week Topics Pre-Reads/Pre-Watch

1 Promotion Economics (1): Budgeting for Examine two Excel spreadsheets (to be sent). Also read
Marketing https://www.commonplaces.com/blog/how-to-plan-a-
marketing-budget-where-to-spend-in-2019

2 Promotion Economics (2): Direct Response Read https://99firms.com/blog/ab-testing-

Marketing statistics/#gref and

3 Distribution Economics: Read https://www.repsly.com/blog/consumer-
goods/everything-you-need-to-know-about-product-
distribution

4 Pricing Economics: Cost-Plus Pricing, Markup Read https://www.shopify.com/blog/pricing-strategies
Pricing, Break-Even Pricing, ROI Pricing

Learning Resources:
Students are encouraged to research the topics online.

Economics in Action

Assessment & Evaluation

Semestergi 5.1 5.2 5.3 5.4 Ongoing

Component Quiz Exam Exam Exam Attendance and Total
Weightage (%) Participation 100%
10% 20% 20% 30% 20%

Assignment Type Assessment Brief - 5.3
Assignment Weight
Exam
Assignment Brief
20%
Review the slides from Sessions 8 through 11. Be prepared to solve
problems regarding the following topics:

 Budgeting for Marketing
 Conducting an A/B Split Test
 Calculating Customer Lifetime Value
 Selecting a Distribution Strategy
 Markup Pricing
 Breakeven Pricing
 Return on Investment Pricing

Date of Exam Students are able to apply math and economics to common
Learning Outcomes managerial decisions in operations, HR, and marketing.

- Prof. Dipika

59

TYBME ( SEM- 5) - 5.3 Assessment Schedule (CORE) - 17th August 2020 to 21st August 2020

Subject Division A Division B Division C Division D

International Business In class MCQs
Dr. Malcolm

Rural Marketing Monday, 17th August Monday, 17th August Tuesday, 18th August Tuesday, 18th August
Dr. Ramki
Case study Presentation Case study Presentation Case study Presentation Case study Presentation

(10 am to 1 pm) (2 pm to 5 pm) (10 am to 1 pm) (2 pm to 5 pm)

Corporate Finance In class MCQs
Prof. Chetan

60

TYBME ( SEM- 5) - 5.3 Assessment Schedule (Marketing Major)

Sr No TIME Wednesday – 19th August 2020 Thursday – 20th August 2020

ICM - Dr. Sonia

1 10 am to 1 pm Group Presentation – Groups 1 to 12

2 2 pm to 4 pm ICM - Dr. Sonia
Group Presentation – Groups 13 to 20

SUBMISSION ASSIGNMENT
CEM - Prof. Janak
Report Submission – 2 pm

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TYBME ( SEM- 5) - 5.3 Assessment Schedule (Entrepreneurship Major)

Sr. No TIME Wednesday, 19th August 2020 Friday, 21st August

1 11 am to 1 pm Turnarounds and Search Funds - Prof. Rajiv
Group Presentations – Group 10 to 13

Turnarounds and Search Funds - Prof. Rajiv Turnarounds and Search Funds - Prof. Rajiv

2 2 pm to 4 pm

Group Presentations – Group 1 to 4 Group Presentations – Group 14 to 17

Turnarounds and Search Funds - Prof. Rajiv Turnarounds and Search Funds - Prof. Rajiv

3 5 pm to 7 pm Group Presentations – Group 5 to 9 Group Presentations – Group 18 to 23

Innovations in FMB - Prof. Omkar
Testmoz (Inclass Assessment)

62

TYBME ( SEM- 5) - 5.3 Assessment Schedule (Finance Major)

In Class Assessment

IAPM - Prof. Utsav FRM - Prof. Minakshi
(Objective question Test) (MCQ and Risk Analysis)

63

TYBME ( SEM- 5) - 5.3 Assessment Schedule (Economics Major)

In Class Assessment / Submission

Economics in Action – Prof. David EAPP – Prof. Aditya
(Testmoz – In class Assessment) (Article Review Submission – 21st August 2020 – 4 pm)

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Time Table

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Timetable

Timetable

Timetable

Timetable



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