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In the February 2018 issue, we introduce some of the successful millennials in the Frisco workforce. Hear from past city leaders, a local veteran and learn about a new business, originated in Italy, now open at The Star.

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Published by Ben, 2019-03-08 10:19:34

FSM February 2018

In the February 2018 issue, we introduce some of the successful millennials in the Frisco workforce. Hear from past city leaders, a local veteran and learn about a new business, originated in Italy, now open at The Star.

ECONOMIC DEVELOPMENT FEBRUARY 2018 VOL XXII, ISSUE 9 $3.00 Promoting Community & Commerce since 1995

Today's Workplace The Millennial Generation
Frisco Heritage Center Past, Present, Future

Frisco Leaders Remember When













CONTENTS

38FE AT U R E

The Fastest-Growing
Generation in Today's
Workplace

BY CHRIS THRASH

Millennials are the fastest-growing generation
in the workplace. In order for a business to
be successful today, and especially in the
years ahead, it is imperative to understand
the likes, dislikes and most prominent traits of
millennials.

ECONOMIC DEVELOPMENT FEBRUARY 2018 VOL XXII, ISSUE 9 $3.00 Promoting Community & Commerce since 1995 On the Cover:

Event venue Verona Villa is
one of the many successful
Frisco Economic Develop-
ment projects.

Today's Workplace The Millennial Generation Photo provided by
Frisco Heritage Center Past, Present, Future WILLIAM BICHARA
PH OTO GR A PH Y.
Frisco Leaders Remember When

8 ECONOMIC DEVELOPMENT

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CONTENTS

60 ECONOMIC DEVELOPMENT
FEBRUARY 2018
16 54
PUBLISHER
16 B USINESS 60 D INING CHRIS JOHNSON
Texas Roots for Italian Boots West Coast Vibes Find New
Southern Home EDITOR
BY AMY DAY RICHMOND CHRISTINE PERRENOT
BY RACHEL BEAIRD
20 T HE BUSINESS REPORT ART DIRECTOR
64 R ECIPE LEAH RATLIFF
22 C ITY INSIGHTS
Remember When 65 SMALL BITES STAFF PHOTOGRAPHER
MELISSA SOUTHAM
BY DRU BICKHAM 67 REAL ESTATE
Real Talk About Frisco's Real OFFICE MANAGER
26 CALENDAR Estate Market MIRIAM JOHNSON

33 FINANCE BY ALLIE SPLETTER MANAGER, ACCOUNT SERVICES
The Truth About ANDREW JOHNSON
Digital Currency 72 EDUCATION
Past, Present, Future MANAGER, DIGITAL MEDIA
BY DRU BICKHAM BEN JOHNSON
BY ALLIE SPLETTER
37 STREETS OF FRISCO DIRECTOR OF BUSINESS DEVELOPMENT
76 P ROFILE GEORGE RODRIGUEZ
54 S ALUTE TO SERVICE Frisco's Own
A Truly Blessed Life Investment Philosopher ADVERTISING SALES
ANDREW CALLEN
BY STEPHEN HUNT BY CHRISTI REDFEARN GARY ISAACS

58 COMMUNITY DEVOTIONAL 80 D ID YOU KNOW & AD SALES: 972.335.1306
The Gift of Love COMIC BY CAL SLAYTON [email protected]

BY PASTOR LARRY BURDEN 82 O NE DAY IN FRISCO Style Publishing Group
P.O. Box 1676, Frisco, Texas 75034
BY MELISSA SOUTHAM Phone: 972.335.1181 | Fax: 214.722.2313

Toll Free: 877.781.7067
[email protected] | www.friscostyle.com

No portion of this publication may be
reproduced without express written
permission of Style Publishing Group, LLC.

©2018 All rights reserved.

FRISCO STYLE
GIVES BACK

Frisco STYLE Magazine proudly sponsors Boys
& Girls Clubs of Collin County, Camp Craig
Allen, Clothe-A-Child, Frisco Arts, the Frisco
Community Parade, Frisco Family Services, Fris-
co Freedom Fest, Gary Burns Fun Run, Silver
Dollar At The Ranch, the Frisco Rotary Club,
LifeTalk Resource Center and is a member of the
Frisco Chamber of Commerce.

10 ECONOMIC DEVELOPMENT

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FROM THE EDITOR

Coming up Our world is currently facing a lot of change.

IN MARCH, the Dining and Entertainment We all, rightfully so, have various opinions and beliefs that help guide the direction of our
issue of Frisco STYLE will take a look lives, and we are often carefully navigating uncharted waters to find a way to get along and
at some of the trendiest fashions be a productive society, regardless of our differences.
that refernece styles from the 1970s
and provide an array of information Lately, it seems like everyone, whether on my Facebook newsfeed, on television or in the
regarding local dining and entertainment news has something negative to say about others. Sometimes, comments are focused on
attractions. politics, religion, race or the economy, but they all tend to project a theme of uncertainty or
fear. It seems like we are often quick to blame each other when answers are complicated,
hard or uncomfortable to uncover. I cannot understand why our culture has become like
this, but I know it is something we all want to see shift.

Within this time of change, have you noticed that the millennial generation seems to take
a lot of flak? As a millennial, I only find myself encouraged when I see the unique attributes,
characteristics, strengths and perspective our generation brings to the workplace. New
ideas, processes and goals are always a good thing, regardless of the industry. I believe
the generation I am lucky enough to be a part of has the opportunity to make significant
strides and help move our society forward, regarding a variety of issues, not just in the
workplace.

Millennials are truly helping shape Frisco’s economic development. Be sure you check
out this month’s feature, on page 38, that provides valuable information about the millennial
generation and its pivotal role in local businesses. There are even Q&As with some of the
community’s successful millennials who we felt like deserved a little recognition for their
dedication to their careers and as leaders in their industries.

Why should age be just one more thing that divides our society or fuels disagreements?
While our experiences may look different, they are all valuable! And Frisco STYLE is so
excited to emphasize that this month! Maybe you have a relative or co-worker who is
a millennial. Have you stopped lately to think of the GOOD characteristics that person
possesses? What are some things you can do to help motivate and encourage them to be
successful? What are some of the skills millennials possess that other generations may not?

We have still only scratched the surface of 2018. There is no telling what wonderful
things the year has in store for our residents and community. This year, let’s all focus on
each other’s strengths and not so much on each other’s weaknesses. Let’s find a way to
share our ideas and journeys in a constructive way, not in a way to have the last word or
win an argument. It is never too late to make a fresh start, re-invent yourself or make a
difference. This is your year and chance to be part of the positive change you want to see
in our community!

There’s always more on

Get the scoop on everything happening at Frisco STYLE! Readers will find a maga-
zine library, recipes and extra article-related content on our website. Stay updated
by visiting friscostyle.com.

FRISCOSTYLE.COM FEBRUARY 2018 13

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YOUR LETTERS & MORE

FEATURE “I JUST WANTED to thank you all for

such a great article in this month’s

The Path to edition of Frisco STYLE. It was the most
comprehensive article I have ever seen
HOPE
BY ALLIE SPLETTER and I think gives the community a great
picture of who we are and what we do.
After we have welcomed the new year and the celebrations are This is so important for us to get our
long gone, a fresh start awaits us and the possibilities are message out to everyone so they know
endless. For some, the possibilities seem numbered, as 2018 there is this resource. I just cannot tell
brings both old and new struggles for individuals and families
alike. While the holiday season is largely full of joy, for those
who struggle with mental illness, substance abuse, addiction and intellectual
or developmental delays, this season can prove to be quite trying. Oftentimes,
the constant reminders of others’ happy seasons serve as a painful reminder
of the happiness, love and health that is lacking in the lives of those who are
struggling.

While coping is difficult, it is sometimes even more difficult to find affordable
care to help address issues that many cannot manage or handle themselves.
Seeking out and paying for care becomes another hurdle many face. This year,
those struggles do not have to seem so insurmountable, as there are valuable
resources right here in the area that can help individuals and families that might
not be fortunate enough to afford and provide care for themselves. They can
head into this year with hope and resolution. LifePath Systems, a Collin County-
based organization that aides individuals and families with various debilitating
mental and physical disabilities, is one of those resources, located right here in
our backyard.

38 HEALTH & FITNESS Randy Routon is the CEO of LifePath Systems, a community-based, nonprofit you how pleased we all were. Allie, thank
organization that helps individuals and families dealing with mental illnesses,
intellectual or developmental disabilities, developmental delays, substance abuse, JANUARY 2018 39
addiction and infants with significant developmental delays.
FRISCOSTYLE.COM you for writing this great article and for

getting the information out to the community. Christine, thank you for your help in getting

everything coordinated. Please thank Melissa for me! Her pictures were great and thank

you for being willing to travel all over the county to get some ‘live’ pictures. Chris, thank Cast your
votes today!
you for running the story and for your continued support and interest in our Center.”
FRISCO STYLE's 2018 Dining Readers'
Diane Kazlow, LifePath Systems Choice survey is underway! Go to
friscostyle.com take the quick survey
RECIPE SMALL BITES and be entered to win an AppleWatch
Series 3!
Deceptively Delicious JANUARY RECIPE UPDATE
Avocado Brownies Thanks to the readers who pointed out that the amount of bak-
ing soda to use in this month’s Deceptively Delicious Avocado
PROVIDED BY Brownies was not listed. When you make the brownies, be sure
LESLEY MURPHY GREER to use 1 teaspoon of baking soda. Enjoy!

INGREDIENTS:
2 medium-ripe avocados

(skin and pit removed)
1/2 c. maple syrup
1/4 c. sugar
2 large eggs
1/2 tsp. vanilla

1/2 c. whole wheat flour
1/2 c. cocoa
1 tsp. salt

1 tsp. baking soda
1/2 c. chocolate chips
2 Tbsp. cooled coffee

DIRECTIONS:
Preheat your oven to 350 degrees.
With a mixer, mix the avocado,
maple syrup, eggs, vanilla, coffee
and sugar until the ingredients are
blended together. Slowly mix in the
flour, cocoa, baking soda and salt.
Blend only enough to combine the
ingredients, but do not over mix.
Add the chocolate chips to the
batter. Spread the batter evenly in a
9x13 greased pan. Bake the mixture
for about 25-30 minutes. Stick a
toothpick in middle. If it comes
out clean, the brownies are ready.
Allow the brownies to cool before
you cut and serve them as a healthy
alternative to dessert!

64 HEALTH & FITNESS

14 ECONOMIC DEVELOPMENT

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BUSINESS

16 ECONOMIC DEVELOPMENT

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John Thompson is the general manager of the
new Lucchese store at The Star.

Texas Roots for Italian Boots R ooted in history and sporting
a world-renowned, highly-
BY AMY DAY RICHMOND valued brand, it is only fitting
that Lucchese™ Bootmaker
decided to place its seventh
retail store at The Star in Frisco. Consid-
ered the gold standard of cowboy boots,
Lucchese has a long line of history and
celebrity supporters that would make any
brand envious.

The story starts in Palermo, the coastal
capital of Sicily, on February 24, 1868, when
the future founder of Lucchese, Salvatore
Lucchese, was born. His father, Gaetono
Lucchese, was a well-known shoemaker,
and helped Salvatore cultivate a strong
appreciation for Italian culture, opera and
fine craftsmanship.

In 1882, Salvatore and his brother, Jo-
seph, immigrated to the U.S., reportedly
landing in Galveston, Texas. Within a year,
they established a boot-making shop at
Fort Sam Houston, a U.S. Cavalry School in
San Antonio. From there, Lucchese begins
to make a name for its high-quality boots.

Perhaps spurned by Salvatore’s pur-
chase of and connections through the
Teatro Zaragoza, a Mexican-American the-
ater in San Antonio, or by his daughter’s
rise to fame in the operatic scene (Jose-
phine Lucchese was known in Europe as
“America’s Nightingale”), but Lucchese
boots soon became coveted by celebri-
ties, which was the best form of advertis-
ing for its day.

Some adoring celebrities included
Robert J. Kleberg Sr. of the King Ranch
in South Texas (the largest ranch in the
world), the world-famous photographer
and cinematographer Henrik Sartov, Gen-
eral Frank Purdy Lahm, who was known as
“the father of Air Force flight training,” and
actress Josephine Hutchinson who had
successfully transitioned from silent mov-
ies to “talkies.”

As the years progressed, Bing Crosby,
Gregory Peck, Gary Cooper, John Wayne,
Audie Murphy, Lyndon B. Johnson, Zsa Zsa
Gabor, Jimmy Dean, Caroline Kennedy,
Texas “Tex” Schramm, Sandra Dee, Jimmy

FRISCOSTYLE.COM FEBRUARY 2018 17

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Stewart and others added themselves to the Lucchese wall of fame, sealing the popularity you from San Antonio to military bases,

of the boot brand worldwide. to the cinema, to the state house, to the

Today, the boot is just as popular with well-known names. John Thompson is the general White House and all over the world. When

manager of the new store location at The Star in Frisco. He says, “What is not love? It is an I think about the fact that I have a customer

iconic brand that has existed here in Texas for more than 130 years. We also have the best in Australia looking forward to receiving

customers in the world. Frisco is no longer up-and-coming — it has arrived, with more his boots in a couple of months, that is ex-

to come. We are the official boot of the Dallas Cowboys — a relationship that was set in citing and humbling at the same time,” Mr.

motion years ago by Tex Schramm and thrives to this very day. We offer the same services Thompson shares.

as our other stores, we just happen to Lucchese believes the boot’s name

have a selection of Dallas Cowboys is the final stamp on the creative pro-

boots, including the boot worn by our cess and every Lucchese name carries

beloved cheerleaders.”  meaning. In one collection of boots,

The Lucchese brand prides itself on the creative team focused on historic

its old-world attention to fine details military installations and old ghost

and its esteemed selection of leath- towns. The Terlingua Boot paid hom-

er. Their high-end, exotic collection age to a West Texas mining town and

ranges from python, royal calf, goat, the Bodie Boot was a monument to

snake, ostrich, buffalo, lizard, alliga- the reportedly best-preserved ghost

tor, stingray, boar skin and crocodile. town in the country.

Only the durable Nile and Caiman In 2008, Lucchese produced 125

crocodile leathers are acquired, and ei- pairs of its 125th Anniversary Boot,

ther smooth belly leather or the tough and Texas Governor Rick Perry and

horn back leather can be used. The Arnold Schwarzenegger were two

skins are carefully inspected to ensure celebrities who paid the $12,500 price
tag. Many U.S. presidents are proud
LUCCHESE HAS A LONG HIS-they meet quality standards and will

work for the style of boot intended. owners of Lucchese boots. Prince
Harry of Wales is a former leader of
TORY AND LINE OF CELEBRITYFor example, two separate crocodile

skins are needed to make a pair of Luc- the Lucchese Polo Team, several uni-
versities have Lucchese Collegiate
SUPPORTERS THAT WOULDchese crocodile boots. Up to 30 dif-

ferent skins are analyzed for their hue, Boots and it should come as no sur-
prise that it is the official boot of the
MAKE ANY BRAND ENVIOUS.texture, tile size, patterns and unique

markings until a match is found. If horn Dallas Cowboy Cheerleaders. Mr.

back leather is being used, horns from different skins must be compared to ensure they Thompson says, “We are not just a brand

match in size. This process can take days just for one pair of boots. And then, the intricate to Texans. Texans have a relationship with

hand-crafting begins. our brand. I spend most of my day shar-

The selected leather is further studied to determine the precise location for cutting, to ing the story of our brand. In turn, the

work around any scars or imperfections in the leather and to ensure the two boots couple customer shares their stories of their Luc-

well. Once the exact location is determined, steel-cut dies and 20 pounds of pressure chese boots, their parents’ Luccheses,

administer a perfect cut. Artisans use steel tools and can spend up to weeks creating their grandparents’ Luccheses, the guy in

intricate, multi-dimensional designs on some of the boots. “Each boot takes more than the office that wears Lucchese, etc.”

21 days to make and each pair is touched more than 300 times by human hands. We have Now displayed in store cases like rare

more quality leathers and exotic skins than anyone in the world,” Mr. Thompson shares. jewels, Lucchese boots have come a long

Every stitch made in a Lucchese boot is hand-guided, with some artisans choosing to way from their humble beginning in San

remain “old school” using antique machines from the 1800s. Antonio at the hands of a meticulous Ital-

The great fit of Lucchese boots is attributed to their proprietary twisted cone last and ian craftsman. If you choose to join the

the time-honored hand-placing process, where the upper leather is secured to the sole. ranks of those who have worn Lucchese

Once the upper leather has been wet with water, an artisan carefully pulls it over the last, boots, your history will meld with a century

and securely tacks it by hand. The famed fit can also be attributed to the fastidious talent of those who have walked before you, car-

of the pattern makers. With no standard of measurement in the western boot industry, rying on the age-old Italian tradition of fine

each brand of boot fits differently. Lucchese pattern makers weave variables of the leather, footwear — Texas style. Mr. Thompson

dies, lasts and markings together into a well-fit mosaic. says, “You just have to try them for your-

Every component of the process is a time-honored tradition, all the way down to the 45 self. Come on in!”

lemonwood pegs used in every boot, which surpass common-place brass nails. Lemon-

wood has the unique property of expanding and contracting at an almost identical rate as Amy Day Richmond is a writer who relishes

leather. When exposed to water or moisture, brass nails begin to protrude from the sole. faith, family, intriguing conversations and

Lucchese maintains the old-world and high-quality practice of hand-placing and hammer- inspiring words. She wishes time could be

ing lemonwood pegs in the outsole of each boot. saved in a bottle, because one lifetime isn’t

“It is amazing what can happen when you set out to make a superior product. It will take enough.

18 ECONOMIC DEVELOPMENT

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FRISCOSTYLE.COM FEBRUARY 2018 19

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THE BUSINESS REPORT

Do you want to share your exciting business news with Frisco STYLE readers? Email [email protected]!

CRAYOLA ATTRACTION JOB FAIR AND GENERAL MANAGER ANNOUNCEMENT million structure. The Frisco Superdrome
Crayola Experience is a new family attraction opening at The Shops at Willow Bend this hosted local clinics and national and inter-
spring. The family destination will hire 200 full and part-time employees. Applicants will national competitions, including the 2000
fill positions in attractions, admissions, food service, retail, custodial duties and entertain- U.S. Olympic team trials for track cycling.
ment, as well as select management roles. Job fairs were held at the Crayola Experience
Recruitment Center and Scott Poling assumed the role of general manager in January. For FOUNDERS CLASSICAL ACADEMY OF
tickets and more information, go to crayolaexperience.com. FRISCO BREAKS GROUND
Founders Classical Academy of Frisco®, a
CAREINGTON INTERNATIONAL CORPORATION LAUNCHES TELEMEDICINE BRAND ResponsiveEd® charter school, will open
Careington International Corporation, a leading product and service aggregator in the doors for the 2018-2019 year. The official
non-insurance discount programs industry, recently announced plans to launch a new tele- groundbreaking took place on Decem-
medicine company, DialCare. DialCare operates as a Careington affiliate company and ber 13, 2017, and local residents, parents,
offers employers, organizations, individuals and families a comprehensive telemedicine school faculty and district administrators
solution that provides around-the-clock access to non-emergency care from a nationwide joined the mayor and city officials as dirt
network of licensed physicians. DialCare’s features include 24/7/365 phone and video chat was turned. The new 47,000-square-foot
access to fully-credentialed physicians, quick e-prescribing, a convenient mobile applica- facility will be built on 10 acres, house kin-
tion and on-demand customer service from its U.S.-based support team. For employer dergarten through eighth grade and have
groups and other clients, DialCare provides a secure, scalable and cost-efficient solution more than 900 students in grades K-12 (af-
that can be customized and co-branded to meet each client’s needs and business model ter the addition of a high school building
requirements. For more information, go to dialcare.com or careington.com. on the same site). ResponsiveEd is a non-
profit corporation that operates more than
CITY OF FRISCO AND COLLIN COLLEGE DISCONTINUE SUPERDROME AGREEMENT 70 tuition-free public schools throughout
The City of Frisco and Collin College discontinued a management agreement with Su- Texas and Ark., including Premier High
perdrome Management Group when it expired on December 31, 2017. The decision al- Schools℠, ResponsiveEd Classical Acad-
lows Collin College to re-purpose the 5.5-acre site to accommodate growth occurring emies, Founders Classical Academies,
at its Preston Ridge Campus. The Frisco Superdrome opened in 1998 as a public-private Quest Academies, iSchool High® and iS-
partnership between the City of Frisco, Collin College and Electronic Data Systems (EDS). chool Virtual Academy. For additional in-
Collin College provided the land and college and the city and EDS shared costs of the $2.5 formation, visit responsiveed.com.

NEW BUSINESS ANNOUNCEMENTS

JAM BOX FITNESS LOUNGE NOW OPEN Frisco celebrated its grand opening with a ribbon cutting, free classes and “Sweat, Sip
Jam Box Fitness Lounge is full of lights, and Shop” charity classes to benefit Frisco Arts and Frisco Fastpacs. BEYOND is located
cameras and action. Members can par- at 4851 Legacy Drive, Suite 503. More than 40 classes are offered each week, child super-
ticipate in Jam Box’s unique take on car- vision is offered during select classes and all fitness levels are welcome. BEYOND is an
dio and core classes including Bass Camp, innovative Pilates-driven 50-minute workout that focuses on mind, movement and music.
Booty Barre, Pound, Step Jam, JamBox- Check out thebeyondstudios.com or call 469.640.0349 for additional information.
ing, Funk the Fit and Club Hush. Members
get a pair of LED headphones, unplug CHERRY BLOW DRY BAR OPENS FIRST TEXAS LOCATION
and dance to fun fitness moves taught by Cherry Blow Dry Bar, an expanding franchise that provides express services including
Dominique Lasha’e. The Frisco location of- blowouts, hair extensions, makeup services and treatments, opened its first Texas location
fers a live DJ for classes on Saturday morn- at The Star in Frisco (6775 Cowboys Way). The new salon is owned and operated by Shelly
ings, state-of-the-art surround sound, Maestranzi and is the first of three Ms. Maestranzi hopes to open in the area. Customers
flat screens, shock-resistant wood floors, can choose from the salon’s styling menu, which includes nine different hairstyles, from
white drapes and moving lights. You can up-dos and beachy waves to braids and voluminous curls. Salons offer three types of mem-
learn more at jamboxfitness.com or by berships. Other beauty services such as hair extensions, treatments, makeup application
calling 214.612.6939. and scalp massages are also offered. Plan your visit at cherryblowdrybar.com.

BEYOND STUDIOS’ NEW COLLIN BRIGHTWAY INSURANCE IN FRISCO
COUNTY LOCATION Brightway Agency Owner, Norma Wilkins, opened Brightway, The Wilkins Family Agency,
BEYOND Studios Frisco is the first Collin in Frisco on December 11, 2017. Brightway Insurance is one of the largest property/casualty
County location of Dallas’ premiere bou- agencies in the U.S. Joining the Wilkins are Chad Howald and Christina Giovannini, who
tique Pilates-fusion workouts. Founded both come from Farmers Insurance®. The agency is located at 8700 Main Street, Suite 110,
in 2010 by Brandi Marino, BEYOND pio- and offers customized home, condo, renters, auto, flood, RV, motorcycle, boat, ATV, life
neered the concept of Pilates Hybrid In- and umbrella insurance policies from numerous insurance brands. Get more information
terval Training (PHIT). BEYOND Studios at brightwaywilkins.com or by calling 972.232.2296.

20 ECONOMIC DEVELOPMENT

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FRISCOSTYLE.COM FEBRUARY 2018 21

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CITY INSIGHTS

he City of Frisco has come a long way in the past 20 years. It has been de-2002-2008. “But in the late 1980s, they
clared the fastest-growing city in America, experiencing a massive influx instarted trying to come up with a plan
business, retail and residential developments.
But what relatively new residents do not know to bring a mall
out here, that
Tabout Frisco is how it became a city that is such a would one day
be Stonebriar
Remember Whendesirable place to live, raise children, bring up young athletes
and enjoy life. Even those who have lived locally through all BY DRU BICKHAM Centre.” Bringing
the changes might have forgotten what did not used to be major retail to

here. It is funny how time makes us used to things that were Frisco was the

not always at our disposal. Due to past mayors and powerful leadership, the road to first step in the journey to making it

Frisco was paved for success, from the very beginning. a thriving development. At this time,

“Frisco used to be a small town, just like anywhere,” says former mayor Mike Simpson, Frisco’s population was at a mere 5,000

who served on Frisco’s City Council from 2000-2002 and served as mayor of Frisco from people, approximately, and taking on a

22 ECONOMIC DEVELOPMENT

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(back row) Former mayor Mike Simpson, City to support the amount of growth the
Manager George Purefoy, former mayor Maher city was experiencing since the mall’s
Maso and former Frisco Economic Development opening.

Corporation president Jim Gandy. “I think what all the mayors over the
(front row) Former mayors Kathy Seei and Bob years have tried to do is to continue to
Warren. Photo by Kurt Nelson of Innovative Images in Frisco. bring unique and interesting projects to
the city, so that people remain interested
big endeavor such as this seemed a bit far-reaching. But, that was the plan. This was in investing in our Frisco,” Mr. Purefoy
a 12-year process, from inception to mall opening, and there were plenty of twists and asserts. Like bringing in a minor-league
turns along the way. “There were times when we did not think it was going to happen,” baseball team, the Frisco RoughRiders,
explains City Manager George Purefoy, who just celebrated his 30th anniversary in the and their home, Dr Pepper Ballpark.
position in November 2017. “There were a few times we lost the approval and we thought “After the mall opening, there was a
all was lost, but, in the end, we opened the mall in August 2000.” Former mayors Bob huge residential and retail boom, and
Warren and Kathy Seei were both in office while this major project was undertaken and the housing market was growing like
helped see it through to its end. This was the catalyst to the boom of Frisco in the early mad. We wanted to keep all that going,
2000s. and bringing in the ballpark in April 2003
helped us do that,” says Mr. Simpson.
When Mr. Simpson came into office in 2002, it was the start of a dynamic and exciting
run for the City of Frisco. Coming off the success of the opening of Stonebriar Centre, Mr. Once the ballpark and the team were
Simpson’s term continued with highs as he celebrated the city’s centennial in 2002. Next in place, City Council and the mayor
came a series of projects that kept the momentum up for Frisco, which was essential continued down the path of sports. The
next major change to Frisco took place
in 2004 with the addition of Dr Pepper
Arena, home of the Dallas Stars. With the
hockey arena in place, there were new
opportunities to host events and bring
other sports teams to Frisco. While the
arena first served as home to the Texas
Tornado junior hockey team, the facility is
now home for the Texas Legends of the
NBA G league and the Texas Revolution
of Champions Indoor Football.

Mr. Purefoy says, “Something I think was
equally important as the mall opening in
2000 was the project to extend the Dallas
North Tollway up into Frisco and all the
way to U.S. Highway 380.” Nowadays, it
is hard to remember a time when there
was not a fast and easy way from Frisco
to the more southerly suburbs and Dallas
proper, but this project was not taken on
until the early to mid 1990s, and it was
not completed until 2006 — the next
big project completion during Mayor
Simpson’s term. Mr. Purefoy continues,
“That certainly opened up the west side
of Frisco. We all thought the west side
of Frisco would be the last part of it to
develop, but now it is the place where so
much is happening.”

The opening of the Embassy Suites
Hotel and the Frisco Convention Center
brought opportunities for meetings
and gatherings of larger sizes, for more
organizations and businesses to convene
and discuss future plans. Not to be
overlooked are the bond elections that
took place in 2002 and 2006 that gave
the City the funding it needed to pour

FRISCOSTYLE.COM FEBRUARY 2018 23

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money and resources into infrastructure, including new roads, a
police station, fire stations and substations, a new City Hall, the
Frisco Athletic Center, money towards the Parks and Recreation
department and more. This rebuild of the City’s infrastructure
brought it to its current splendor and allowed for continued
residential and corporate growth.

Then, once again in the vein of sports, Toyota Stadium (previously
Pizza Hut Park) was established in 2005. This moved the home of
Major League Soccer (MLS) team FC Dallas from the Cotton Bowl to
Frisco. “It also gained not only national, but international notice for
Frisco when we had the MLS Cup and when the Hunt family brought
in international soccer teams, as well as national teams,” Mr.
Simpson shares. Frisco was getting noticed as a dynamic city, one
where big things were happening, and it was only the beginning.

DUE TO PAST MAYORS AND POWER-

FUL LEADERSHIP, THE ROAD TO FRISCO

WAS PAVED FOR SUCCESS FROM THE

VERY BEGINNING.

“The city has continued in the right direction,” says Mr. Simpson,
admiringly. Specifically, the development that has been dubbed the
$5 Billion Mile, which consists of some impressive new complexes
and buildings sprawled across the Dallas North Tollway, and the
addition of The Star, the new home to the Dallas Cowboys, have
added significantly to Frisco’s prestige, allure and merit. These more
recent endeavors were overseen by former mayor Maher Maso, and
by the newest mayor, as of May 2017, Mayor Jeff Cheney.

“If you talk to people who have been here a while, they will say
the great thing about Frisco is that the mayor, City Council, the
Economic Development Corporation and the school district all work
together, which is very unique. You do not find that cooperation
everywhere,” explains Mr. Simpson. “So, having four mayors, and
now five, in the past 20 or so years that have had that desire and
ability to keep those relationships going is what has kept Frisco
moving in a positive direction. You cannot say any one mayor is
responsible for where we are now because we have all kept that
momentum up. It takes a vision and it takes creativity to do it all.”

“Frisco is like a city manager’s dream job,” says Mr. Purefoy when
asked about his 30-year career here. “There is nothing like coming
into a city when it is at its ground level, watching it grow and having
the blessing to see it through to the point that we have been able
to get it to.”

Frisco is its own place of notice and success. Leaders are
continuously executing new ideas and plans for its future. What is
next? We know it will be big and prosperous if the City’s leadership
continues in this positive, creative strategy. Looking back to see all we
have accomplished in the last two decades and asking “remember
when?” puts the present day into perspective and paints the future
with bright potential.

Dru Bickham is a writer who enjoys reading, stimulating and lengthy
conversations and pursuing her passion for publishing and the writ-
ten word.

24 ECONOMIC DEVELOPMENT

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FRISCOSTYLE.COM FEBRUARY 2018 25

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FEBRUARY 1-3
CAREER AND TECHNICAL EDUCATION CENTER INTERACTIVE
OPEN HOUSE
Feb. 1, 5-6:30 p.m., CTE Center, friscoisd.org
Join FISD students and staff for an interactive open house to learn
about more than 30 programs of study.

LA VISION: IMPORTANCE OF COMMUNICATION
Feb. 1, 6-7:30 p.m., Carroll Elementary, friscoisd.org
Join the FISD for parenting classes in Spanish! This session will feature
information about communication at home and at school to help
children get better grades.

HARRY POTTER BOOK NIGHT
Feb. 1, 6:30-7:30 p.m., Frisco Public Library,
friscolibrary.com
Experience the magic of Harry Potter with
games, activities and crafts at the fourth
annual Harry Potter party.

LADIES NIGHT: MEET THE
BACHELORETTE’S
JAMES MCCOY TAYLOR
Feb. 1, 8 p.m., The Brixton, The Shops at
Legacy, Plano, thebrixton.net
Attend the meet and greet to take pictures
and participate in a raffle to win a date with
James McCoy.

GROUNDHOG DAY BARRY MANILOW IN CONCERT
Feb. 2 Feb. 1, 8 p.m., Toyota Music Factory,
Irving, toyotamusicfactory.com

ASTRAIOS CHAMBER MUSIC PRESENTS BRIAN ZATOR,
PERCUSSION AND JESSICA MCCORMACK
Feb. 2, 7:30 p.m., Expedition Frisco, astraiosmusic.org
The program includes “It’s Quiet Uptown” from “Hamilton,” an
arrangement of John Dowland’s famous works for lute and soprano
and other works by Miki, Cage and DeFalla.

TEXAS LEGENDS VS. WINDY CITY BULLS
Feb. 2, 7:30 p.m., Dr Pepper Arena, texas.gleague.nba.com

DREAMS N’ DRINKS
Feb. 2, 6-8 p.m., Heritage Farmstead Museum, Plano,
heritagefarmstead.org
Guests will enjoy signature cocktails and conversation with a dream
interpreter.

DFW WINTER BOAT EXPO
Feb. 2-4 and Feb. 8-11, times vary, Dallas Market Hall,
dallasboatexpo.com
The largest North Texas boating event has 650 new 2018 boats and
water crafts on display and available for purchase from 20 local boat
dealers. Nearly 150 different vendors will have booths.

ANNUAL DADDY DAUGHTER DANCE
Feb. 3, Frisco Conference Center, friscofun.org
Do not miss out on the chance to take your daughter to this year’s “Be
Our Guest” themed dance. Times are grouped by age.

DALLAS STARS VS. WILD
Feb. 3, 7 p.m., American Airlines Center, Dallas,
americanairlinescenter.com

TEXAS LEGENDS VS. AUSTIN SPURS
Feb. 3, 7:30 p.m., Dr Pepper Arena, texas.gleague.nba.com

26 ECONOMIC DEVELOPMENT

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FEBRUARY 3-10
NIGHT OF IMPROV
Feb. 3 and 17, 8 p.m., Frisco Discovery Center,
friscoimprovplayers.com
The Frisco Improv comedy troupe specializes in game-based comedic
performances. Fast-paced, interactive improv from the group is
popular with all age groups.
COMEDY ROYALE
Feb. 3, 9 p.m., Art Centre Theatre, visitplano.com
Watch a show featuring the best talent in the area, including Wes
Corwin, Rafael Sanguilly, David Griffin, Tom Smith, Saffy Herndon and
Ryan Perrio. The event is headlined by the 2014 Funniest Comedian in
Texas, Linda Stogner!

SUPER BOWL SUNDAY
Feb. 4
DALLAS STARS VS. RANGERS
Feb. 5, 7:30 p.m., American Airlines Center,
Dallas, americanairlinescenter.com
COFFEE TALK WITH DISTRICT LEADERS
Feb. 6, 8-9 a.m., Lone Star High School, friscoisd.org
Parents can attend to ask questions or share feedback with district
leaders.
RISING SIXTH GRADER INFORMATION NIGHT
Feb. 8, FISD Middle Schools, friscoisd.org
LANA DEL RAY IN CONCERT
Feb. 8, 8 p.m., American Airlines Center, Dallas,
americanairlinescenter.com
ALLEN HOME AND GARDEN SHOW
Feb. 9-11, times vary, Allen Event Center, alleneventcenter.com
Find the latest in products and services for everything from builders,
contractors, materials, decks, pools, spas, entertainment systems,
storage, plants, landscape displays/materials, kitchenware and more.

JOHN MICHAEL TALBOT IN CONCERT
Feb. 9, 7 p.m., St. Francis of Assisi Catholic
Church, stfoafrisco.org
Hear live music from John Michael Talbot, a
Christian Music Pioneer Grammy and Dove
award winner.
DALLAS STARS VS. PENGUINS
Feb. 9, 7:30 p.m., American Airlines Center,
Dallas, americanairlinescenter.com
ADAM TRENT: THE NEXT GENERATION OF MAGIC
Feb. 9, 8 p.m., Verizon Theatre at Grand Prairie, verizontheatre.com
The Illusionists present broadway and television star Adam Trent in an
extravaganza of magic, comedy and music.

TRICK-A-TROUT KID FISH
Feb. 10, 8-11 a.m., Frisco Commons
Park, friscofun.org
First-time or experienced anglers can
enjoy a morning of fishing after 3,000 rainbow trout are released into
the pond for kids to catch and release.
NORTH TEXAS COMIC BOOK SHOW
Feb. 10-11, 10 a.m., Irving Convention Center at Las Colinas,
comicbooksdallas.com
Focusing on comics and cosplay, the event will feature some of the
great artists and creators of the comic book industry.

FRISCOSTYLE.COM FEBRUARY 2018 27

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FEBRUARY 10 -17
LITTLE BIG TOWN IN CONCERT WITH
KACEY MUSGRAVES AND MIDLAND
Feb. 10, 7:30 p.m., Verizon Theatre at Grand Prairie,
verizontheatre.com
FRISCO STARFEST
Feb. 10, 6-10:30 p.m., Frisco Commons Park, texasastro.org
The Texas Astronomical Society holds monthly Star Parties to observe
and educate others about the night sky.
MONSTER JAM
Feb. 10, 7 p.m., AT&T Stadium, Arlington, attstadium.com
World-class drivers compete in monster truck racing and freestyle
competitions.
DALLAS MAVERICKS VS. LAKERS
Feb. 10, 7:30 p.m., American Airlines Center, Dallas,
americanairlinescenter.com

2018 KREWE OF BARKUS
Feb. 11, 2p.m., Downtown McKinney,
mckinneytexas.org
Krewe of Barkus features a parade, vendor
booths, interactive activities and more.
DALLAS STARS VS. CANUCKS
Feb. 11, 3 p.m., American Airlines Center, Dallas,
americanairlinescenter.com
SCHOOL BOARD MEETING
Feb. 12, 7:30 p.m., FISD Administration Board Room, friscoisd.org
The board will go into closed session and resume open meeting at
7:30 p.m. for regular business.
MARDI GRAS, Feb. 13
DALLAS MAVERICKS VS. KINGS
Feb. 13, 7:30 p.m., American Airlines Center,
Dallas, americanairlinescenter.com
VALENTINE’S DAY, Feb. 14
WOGA CLASSIC
Feb. 16-18, Dr Pepper Arena, woga.net
The WOGA Classic attracts top teams, brings together competitors
and provides an opportunity to compete with future Olympic gym-
nastics stars.
DALLAS STARS VS. BLUES
Feb. 16, 7:30 p.m., American Airlines Center, Dallas,
americanairlinescenter.com
THE PATRIOT CUP
Feb. 17, The Star, patriotcup.com
This lacrosse tournament features a day of
games showcasing powerhouse collegiate
Division I teams, Villanova vs. Yale and four
of the nation’s top MCLA teams, SMU vs.
Arkansas and Texas vs. Oklahoma.
ALAN JACKSON IN CONCERT
Feb. 16, 8 p.m., Verizon Theatre at Grand Prairie, verizontheatre.com
CHUNK YOUR JUNK
Feb. 17, 8 a.m.-12 p.m., Environmental Collection Center,
friscotexas.gov
Frisco residents may bring items for safe disposal, recycling or
donation.

28 ECONOMIC DEVELOPMENT

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FEBRUARY 17-28
SUPERCROSS
Feb. 17, 6:30 p.m., AT&T Stadium, Arlington, attstadium.com
Fans can witness the premier off-road motorcycle racing championship
in the world.
MIDDLE SCHOOL MADNESS
Feb. 17, 8-10:30 p.m., Frisco Family YMCA, ymcadallas.org
Sixth through eighth graders enjoy monthly celebrations complete
with a DJ, theater room, concessions and access to The Garage.
THIRD SUNDAY OPEN HOUSE
Feb. 18, 1-4 p.m., Frisco Heritage Center, friscoheritage.org
Enjoy kids’ crafts, games, face painting and tours. Admission is free.
PRESIDENTS’ DAY (NO SCHOOL FISD), Feb. 19
TEXAS LEGENDS VS. AUSTIN SPURS
Feb. 21, 7 p.m., Dr Pepper Arena, texas.gleague.nba.com
TEXAS LEGENDS VS. NORTHERN ARIZONA SUNS
Feb. 23, 7:30 p.m., Dr Pepper Arena, texas.gleague.nba.com
RHEA LANA’S CHILDREN’S CONSIGNMENT
Feb. 24-28, times vary, Allen Event Center, frisco.rhealana.com
The nation’s premier children’s consignment event features more than
65,000 items (60-80 percent off retail prices).
DALLAS BLOOMS - “A WORLD OF FLOWERS"
Feb. 24-April 8, Dallas Arboretum, dallasarboretum.org
Each week during Dallas Blooms showcases different regions of the
world.
DALLAS STARS VS. JETS
Feb. 24, 6 p.m., American Airlines Center, Dallas,
americanairlinescenter.com
PBR IRON COWBOY
Feb. 24, 5:50 p.m., AT&T Stadium, Arlington, attstadium.com
The world’s top 40 bull riders in the world compete against fierce bulls
for a total purse of $250,000.
TEXAS LEGENDS VS. SALT LAKE CITY STARS
Feb. 24, 7:30 p.m., Dr Pepper Arena, texas.gleague.nba.com
THE AMERICAN
Feb. 25, 2 p.m., AT&T Stadium, Arlington, attstadium.com
The best cowboys in the world compete among qualifiers for a $2
million purse.
TEXAS REVOLUTION VS. NTX SAVAGES
Feb. 25, 5 p.m., Dr Pepper Arena, texasrevs.com
DALLAS MAVERICKS VS. PACERS
Feb. 26, 7:30 p.m., American Airlines Center, Dallas,
americanairlinescenter.com
DALLAS STARS VS. FLAMES
Feb. 27, 7:30 p.m., American Airlines Center, Dallas,
americanairlinescenter.com
DALLAS MAVERICKS VS. THUNDER
Feb. 28, 7:30 p.m., American Airlines Center, Dallas,
americanairlinescenter.com

Major Events Provided by

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30 ECONOMIC DEVELOPMENT

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32 ECONOMIC DEVELOPMENT

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n 2009, following the collapse of the U.S. FINANCE
economy, the first cryptocurrency went
live. Bitcoin was invented and developed There are a variety of resources for
by an anonymous programmer, think tank, Bitcoin exchanges and additional
information about the cryptocurrency
Icompany (nobody truly knows) with the is available through bitcoin.org.

pseudonym “Satoshi Nakamoto.” Its purpose

was to be a new form of currency — a new way

of exchanging wealth that would be purely peer-

to-peer and eliminate the need for middlemen

or institutions, like our current banking system.

Bitcoin has grown in the past eight years into the transaction. The first miner

something more widely-known, more widely- to solve the problem and con-

used and more widely-accepted, but it is still firm receives brand new Bitcoin

very much in its fledgling stages. There are still for their trouble. Bitcoin they

plenty of people who do not know what Bitcoin did not have to pay for with real

is, how to use it, why it should be used or if it is cash! In a world where its value

worth investing their time and money in. There continues to increase, this is a

are also plenty of people who are leery of it and valuable opportunity to take.

associate its use with the “dark web” and buy- These days, with Bitcoin

ing contraband items. Is this an accurate belief? growing in value and usage,

Is Bitcoin something we should all look further businesses have erupted and

into? Let’s explore the basics. begun to take over this min-

As of January 1, 2018, one Bitcoin was worth ing process. Now, something

$13,536. That is an incredible ratio, considering that used to be done in homes

how new the technology and concept of cryp- with laptops is done on massive

tocurrency is. This digital form of wealth can be computers within companies,

purchased with real cash, by anyone with an In- and it has become a multi-bil-

ternet connection and some money. Bitcoin can lion-dollar industry. The faster

be used to purchase anything globally, so long and more advanced the com-

as it is being purchased from someone who will puter, the more likely the com-

accept Bitcoin as a means of furthering the trans- pany is to win the race to solve

action. This first point is the reason Bitcoin is still the problem and gain the prize

not universally used. Not many people, compar- Bitcoin. Once they have the

atively, accept Bitcoin as a form of currency. Bitcoin, they can trade it, sell it

The main difference between Bitcoin and nor- and make more money off it.

mal cash, besides the fact that it is digital, is the What can be confusing about

fact that it is publicly kept track of by people all Bitcoin is the intangibility of it.

over the world, instead of by one centralized in- If you have money in a bank ac-

stitution or system. There is no Bitcoin bank, in count, it is intangible only until

other words. The wealth is transferred from per- you decide to withdraw the cash

son to person instantly, with no institution to col- equivalent, at which point you

lect on fees or extra costs. This all being said, the can actually hold that wealth

other unique component of Bitcoin and other in your hands. Bitcoin is com-

cryptocurrency is the Block Chain, which is the pletely digital, so it can be dif-

digital, globally-distributed ledger that keeps ficult to conceptualize the idea

track of all Bitcoin transactions and makes sure The Truth About that it is worth anything. Take
none of them are counterfeit. a Chuck E. Cheese® token, for

So, who contributes to the Block Chain? They Digital Currency example. You pay for it with U.S.
are called “miners,” and they started out as indi- dollars and then use it to buy
vidual volunteers, with the computers and brains goods and services (Skee-Ball

needed to solve a series of math problems in BY DRU BICKHAM and Whac-A-Mole). But, at the
order to confirm each transaction. When some- end of the day, if you still had

one makes a transaction through Bitcoin, it is re- five tokens left over, you cannot

corded in the digital ledger. Once in the ledger, get your cash back. There is no

miners across the world can begin to solve the problem. Once the math problem is Chuck E. Cheese token exchange. Bitcoin

solved correctly three separate times, the transaction is deemed valid. So, why do these is like the Chuck E. Cheese coin, except

volunteers offer up their time and energy to confirm other people’s transactions? It is not for the very important difference of it be-

just out of the goodness of their hearts. This mining process is basically a race to confirm ing exchangeable for real U.S. money. If

FRISCOSTYLE.COM FEBRUARY 2018 33

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you decide it is time for you to let go of
the Bitcoin you currently possess because

of how high its current
value is, you can do
that. Companies
like Coinbase
exist to allow
for this type of
exchange.
Local resi-
dent Barry Ho-
gan got involved

in Bitcoin just one
year ago. “I remember exactly the value
of Bitcoin the day I decided to get into
it,” he says. “It was $1,188.” Quite the suc-
cessful year for Mr. Hogan, with Bitcoin
going up more than $10,000 in value in
less than one year.

“The uniqueness of the currency is that
I can use it anywhere, any time, as long
as I have an Internet connection, and it is
immediate. There is no middleman, and
the cost factors are different. When you
exchange value in dollars in a store, you
swipe your card and the merchant pays
the Visa merchant fee,” he explains. “In
the cryptocurrency world, the merchant
does not pay the fee, but the sender pays
the fee.” This fee goes to the miners who
carry out the confirmation process and
keep the Block Chain moving and the
currency honest. This way, everyone in-
volved with controlling how well and fast
the cryptocurrency system works are the
ones handling and receiving the money,
and no one else.

There will never be more than 21 mil-
lion Bitcoin in existence, and because of
that lack of infiniteness, it will potentially
always have value. Mr. Hogan continues,
“In my opinion, Bitcoin will never be the
transactional cryptocurrency. The mining
fees associated with making transactions
make it an expensive process for smaller,
everyday transactions.” More recently,
however, as more people have begun
to understand the technology Bitcoin
was built and released on and its conve-
nience, new forms of cryptocurrency have
come about. “These other cryptocurren-
cies were designed to work faster and not
require so much of a process in order to
become usable, which is what they call
‘scalable.’” Mr. Hogan asserts that if de-
velopment continues as it has, he thinks
somebody will come up with a scalable
enough currency that anyone could walk

34 ECONOMIC DEVELOPMENT

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into a Walmart or McDonald’s™, and
the end receiver of that money will have
enough confidence in it that it will be-
come a transactional currency.

BITCOIN HAS GROWN

IN THE PAST EIGHT YEARS

INTO SOMETHING MORE

WIDELY-KNOWN, MORE

WIDELY-USED AND MORE

WIDELY-ACCEPTED, BUT IT

IS STILL VERY MUCH IN ITS

FLEDGLING STAGES.

Until that time, Bitcoin will continue to
be a way of exchanging wealth that lets
people control their money and its sys-
tem. Because it is in the hands of so many
people around the world, there are set-
backs to Bitcoin to keep in mind. It is still
a volatile and unpredictable currency in
how much value it holds, which changes
daily. Governments do not tend to like the
potential for economic disruption it pos-
es, and, in some cases, they take matters
into their own hands. In September 2017,
the Chinese government ordered all Bit-
coin exchanges in Beijing and Shanghai
to submit plans for shutting down their
operations and moved forward with their
intent of shutting down trade of the cur-
rency. On the other hand, some govern-
ments welcome the change! Japan has
officially recognized Bitcoin and crypto-
currency exchanges.

Only time will tell whether this new
technology will take off and become
something bigger than it already is. The
growth it has experienced in less than 10
years is astounding, and its value con-
tinues to ultimately rise. If you are curi-
ous about cryptocurrency and the Block
Chain, do more research! There are plen-
ty of sources explaining this new digital
phenomenon and you can decide for
yourself whether to take a dive into the
uncharted waters!

Dru Bickham is a writer who enjoys read-
ing, stimulating and lengthy conversations
and pursuing her passion for publishing
and the written word.

FRISCOSTYLE.COM FEBRUARY 2018 35

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36 ECONOMIC DEVELOPMENT

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FSM PHOTOGRAPHER
MELISSA SOUTHAM ASKS

If you could start any
business in Frisco, what

would it be?

STREETS OF FRISCO

“ I would like to start a business to
design toys for babies! I would
like to develop imaginative
toys!”

JESSIE REN

“I am recently retired and
now audit large businesses
for insurance companies for
worker’s compensation, liability,
etc.”

BRIAN DEFRANG

“ If I wanted to start my own
business, I would start a road
rally. I started one recently
called ‘Bootleggers Run.’
It travels about 1,100 miles
through Texas!”

CHRISTOPHER CARPER

“ A party organizer for birthday
parties for kids.”

KARINA FLORES

“W e would probably start
a coffee shop and vintage
bookstore. People could come
to read and drink. It would be a
little more local and less chain.”

HOLLY KEHLENBECK

Visit friscostyle.com to see how
our staff answered!

FRISCOSTYLE.COM FEBRUARY 2018 37

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F E AT U R E

mil·len·nial:

also referred to as “Generation Y”
or those persons born between 1980-2000.

38 ECONOMIC DEVELOPMENT

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The Fastest-Growing Generation in Today’s Workplace

"O BY C H R IS T H R A SH
h, those millennials!” For those of you who are parents of millennials (generation Y), a teacher who has taught them, a man-
ager who has managed or supervised them as employees or, generally, anyone who has spent any amount of time with them,
you may have uttered these words. Maybe you have not even used that exact phrase, but you have said things like, “Why
is his voicemail box always full?” or “Why won’t they answer my call?” Maybe you have found yourself thinking “Why won’t
she simply read her emails?”
Millennials love texting. They are the generation that stays on Snapchat, Instagram and a variety of social media platforms that make
their thumbs spastically move throughout every day. They prefer texting over talking and feel that email is outdated. In fact, it is even
interesting to note the decline of Facebook millennials, especially those in their twenties. That is probably because they know, as baby
boomers and gen xers, their parents are on Facebook, too.
Before you get too frustrated with some of their antics, the millennial generation has many positive attributes and characteristics that
not only make our everyday lives better, but bring exciting contributions to the workplace.
Millennials are the fastest-growing generation in the workplace today. In order for a business to be successful today, and especially in
the years ahead, it is imperative to understand the likes, dislikes and most prominent traits of millennials in the workplace.
If you are reading this article, you may currently employ or will hire millennials. Almost 80 million people in the U.S. are millennials who
bring new skills, enthusiasm and a unique approach as they work alongside mostly baby boomers and generation X co-workers. These
generational differences can be viewed through the lens of either an uphill battle or an exciting opportunity -- depending entirely on how
managers, supervisors and leaders view generation Y staff members. Let’s look at millennial employee engagement and dynamic ways to
increase employee performance.
Over the last 18 years, as a consultant and motivational speaker, I have shared with organizations across the U.S. the importance of
learning to work with and lead a multi-generational workforce. More importantly, I have had lots of experience engaging with millennials,
as I am the proud father of two millennial sons. Deep inside, I have always believed they are the greatest generation because of their

FRISCOSTYLE.COM FEBRUARY 2018 39

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connectedness with their friends through
texting, tweeting, Snapchat, Instagram,
playing video games together, etc.

As a member of generation X, I was
not near as connected with my friends in
high school in the 1980s. We did not have
cellphones, so if you wanted to call a friend,
you usually took the chance of reaching
them at their home number, unless they
had a private line in their bedroom. If it
was later than 9 p.m. when you called,
you hoped and prayed their mom or dad
would not answer the phone. Otherwise,
you routinely would hear, “Lori is in bed!
It is too late to be calling anyway!” For my
sixteenth birthday, I was blessed by my
parents with my own bedroom phone. It
was truly one of the greatest gifts I had
ever received -- freedom to talk when I
wanted and for however long I wanted!

On weekends, in the small West
Texas town I grew up in, we would “drag
Main,” which was basically driving down
Main Street and honking and waving at
other friends as they drove by. The only
opportunity to really connect or visit was
to meet at the carwash parking lot, roll
down the windows and hope you could
hear what they were saying over the loud
music both cars were playing. Maybe a
plan was even made to meet at Sonic® for
a Coca-Cola®. Contrast that to my sons as
millennials. For the majority of nights since
my sons were in high school and up to
present day, they have always had several
friends over at a time to hang out, play
Xbox, watch movies and visit with each
other while ferociously typing on their
phones, surfing through the wide world of
social media. This connectedness to each
other is a value I think other generations
should strive to emulate, even if that takes
different forms.

To find the “Best Places to Work for
Millennials,” the Center for Generational
Kinetics partnered with the workplace
excellence research firm Best Companies
Group (BCG), which manages more than
50 “Best Places to Work” programs around
the globe. BCG analyzed data from the
more than 4,000 U.S. organizations that
participated in its various programs. BCG
included policy and benefit offerings
from employer questionnaires, as well
as employee engagement data from the
more than 500,000 employee surveys
conducted in the last 12 months. They took
a hard look at what truly drives millennial

40 ECONOMIC DEVELOPMENT

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employee engagement within a multi-
generational workforce. The Center also
identified factors that separated top-
performing companies from those that did
not make the cut. Traditional engagement
studies often focus solely on the Fortune
500 or Fortune 1000 lists. However, what
they uncovered through their research is
that small and medium-sized companies in
a variety of industries can be outstanding
employers for millennials and places where
millennials love to work.

Not every company can be Starbucks™,
Apple or Facebook. A hospital, car
dealership or retail store can be one of the
highest-ranking places for employment
from a millennial’s viewpoint. Every
generation brings something unique and
worthwhile to the workplace and to the
culture. Businesses and organizations that
embrace these generational differences
grow faster and stronger.

WHAT ARE THE TOP FIVE DRIVERS OF KYLIE MOORE works in the title industry at Chicago Title. She is a marketing and
MILLENNIAL EMPLOYEE ENGAGEMENT? sales rep, so she brings in new business, sustains current business and provides
Engagement survey results from more value to customers through educational events, networking opportunities and
than 3,000 companies, representing marketing assistance.
more than 200,000 employees, were
analyzed to determine the five drivers of Q. I s there something that motivates you to do what you do?
millennial-employee engagement. These A. M y family! I am married with four step-children (not your typical millennial in
five drivers were the most important
reasons for millennials that demonstrated 2018) and I want to help my husband provide well for my family. Whenever I am
they were engaged and performing well less motivated, I think of my family and it perks me right up!
at their workplace. When you consider
these drivers in your own workplace, Q. W hat makes you feel accomplished in your work?
consider them through the viewpoint of A. O ur business is entirely relationship driven. When a client is truly happy with
a millennial, aged 18 to 37. The millennial
workforce ranges from young people our services and feels personally connected with me and our team, I cannot
right out of high school, college students ask for more than that!
or graduates to people who are gaining
self-reliance and truly becoming an Q. I s there something you wish other generations understood about millennials?
“adult.” This is important context, as A. A mbitious millennials are looking for mentors or coaches either directly or
an individual’s place within this broad
life stage, whether they are living with indirectly related to their career goals. Having someone to brainstorm with
three roommates or married with a child, and learn about a career from is so important to feeling proactive and inspiring
affects the importance of each driver of growth. If you see a millennial with talent or ambition, ask them if they have
engagement. someone they can turn to for advice.

The top five drivers of millennial employee
engagement:

1. I feel my organization values me.
2. I have confidence in the leadership of

this organization.
3. I like the type of work I do in my job.
4. M ost days, I feel I have accomplished

things at work.
5. This organization treats me like a

person, not just another number.

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The top five drivers are listed in order
of greatest contribution. The statement “I
feel my organization values me” is by far
the top employee engagement driver. As
you think about what these drivers could
mean in your business or organization,
consider how strongly your millennial
employees would respond to the above
statements. Would they strongly agree,
somewhat agree or disagree?

WHAT ARE THE FOUR STRONGEST
STATEMENTS MILLENNIALS MAKE THAT
REFLECT THE BEST PLACES TO WORK?

• I have a solid understanding of
how this organization is performing
financially.

• Staffing is adequate to provide quality
products and services.

• There are opportunities for
advancement at this company or
organization.

• C hanges that may affect me are
communicated to me prior to
implementation.

How would millennial employees respond
to each of the previous four statements at
your place of work?

JARRED GRIFFIN is in the mortgage industry and works for Landmark Bank as WHAT REFLECTS MILLENNIAL
a Real Estate Lender. He helps customers obtain their dream homes by setting EMPLOYEES’ SELF-IMAGE WITHIN
them up in the best long-term financial position. THE ORGANIZATION?
This self-reflection of future opportunities,
Q. I s there something that motivates you to do what you do? employee value, reward, recognition
A. T he two driving factors are providing for my family and knowing I am helping and compensation separates the best
employers from everyone else.
customers be in the best financial situation, not just purchasing a home.
There are four statements where
Q. W hat is something unique you feel you bring to your workplace? employee rankings showed some of
A. I can bring out the best in others, I work well with a team and I raise morale. the biggest gaps between successful
companies and those companies that
The best workplace is a fun workplace that still meets their goals. did not win the award. These statements
really separated those companies that
Q. I s there something you wish other generations understood about millennials? made the Best Places to Work For list and
A. I feel like there is a misconception for each generation. I believe it is imperative those that did not: I feel I am valued in
this organization. I feel I can express my
for each generation to take time to understand others, before making their honest opinions without fear of negative
opinions or judgments. As for millennials, the biggest misconception is that consequences. I trust that if I do good
we are entitled and/or lazy. Although there are plenty of bad apples that can work, I will be considered for a promotion.
identify with this (as there are in every generation), most of us are trying to My pay is fair for the work I perform. How
work smarter. Intelligence and a strong grasp of technology takes people a would you rate your answer to each of
long way now. these four statements when it comes to
your relationship with your company?

WHAT ATTRACTS MILLENNIALS
TO A JOB?
When recruiting millennials, the goal is

42 ECONOMIC DEVELOPMENT

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to attract not only more applicants, but
better ones. Research around attracting
millennials shows two major trends: First,
employment branding is vital. Successful
organizations brand both their company
and specific positions to attract millennials
as prospective employees. The most
critical components include the career
page on your website, your job description
and how easy it is to apply. Additional
key influencers are social media outlets
like glassdoor.com and other online
employment ratings. The second trend
is the incredible importance of bringing
your organization’s purpose and mission
to life. More than any other generation,
millennials want to know and believe in
your mission and purpose, which should
include valuing your employees and
their personal and professional growth.
Research supports these trends, showing
60 percent of millennials said a sense of
purpose is part of the reason they chose to
work for their current employer. 43 percent
of millennials think they should be able
to apply for a job on an iPad or tablet. 39
percent expect to be able to apply for a
job on a smartphone. It is astounding to
note that 47 percent more millennials
than non-millennials found their current
positions through an online job search.

JENNA BENABE is the Community Outreach Liaison for the Frisco ISD. She brings HOW LONG DO MILLENNIALS
the community and school district together to benefit the students and staff. STAY AT A JOB?
There is much discussion about how long
Q. I s there something that motivates you to do what you do? millennials will stay with an organization.
A. I really enjoy helping others! I love seeing the results from my work and know- Some employers might even ask the
question “is it worth the effort to hire
ing I made a difference in someone else’s life … especially in the life of a child. them?” Most definitely! Millennials are
It is a rewarding feeling to see the smile on someone else’s face. sampling not only companies, but also
careers. Millennials are at the perfect
Q. I s there something you value in your current role? stage of life to figure out their likes and
A. T here are many things, but one thing in particular is integrity. I believe integ- dislikes and what they truly love to do. This
is a real opportunity for an organization to
rity shows your true character. It can truly reveal so much about a person with- step forward and demonstrate they are the
out saying a word. I think this is something everyone should desire, especially right fit for a millennial employee to lay the
in the workplace. foundation for long-term career growth
and development. College-age students
Q. I s there something you wish other generations understood about millennials? are likely to have several more jobs over
A. S tereotypically, we get a bad rap, but I believe millennials really do care about a shorter period of time, as these are
often part-time jobs that are not viewed
their own professional success and working for the betterment of society as as a career pathway by the millennial
a whole. Many of my friends are successful teachers, engineers and medical and, many times, even the employer. For
professionals. I am constantly impressed by my generation’s focus and drive example, according to the U.S. Bureau
that is shaping the future of our country. of Labor Statistics, young adults born
in the early 1980s, who are among the
older millennials, held an average of 6.2
jobs from age 18 through age 26. More

46 ECONOMIC DEVELOPMENT

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than two-thirds of these jobs were held KAITLIN LOVERN is a REALTOR® for Fine Homes and Estates Nathan Grace. She
from ages 18 to 22. However, for those helps people across the Dallas/Fort Worth metroplex buy, sell, rent or build homes.
millennials who graduate from college,
and as all millennials get older and take Q. I s there something that motivates you to do what you do?
on more traditional responsibilities and A. T he heart and soul of my business comes down to being able to play an integral
obligations, the expectations for work
tenure begins to change, too. A study of role in the milestone moment of each client’s home buying or selling experience.
about 4,300 college-educated millennials I do not take these transitions lightly, and truly treat each transaction as if it were
found that 54 percent expect to work for my own. My goal is to always protect my clients’ best interests.
between two and five employers over
their entire careers. Working for two and Q. W hat are some of your goals for the future?
five employers over a 40 to 50-year career A. I would like to be ranked in the top 10 percent of all realtors in the area by 2020.
suggests much greater longevity with
an employer than the initial phase of a Q. I s there something you value in your current role?
millennials’ employment. I have definitely A. I value relationships and truly view every client as a friend. The golden rule has
witnessed that trend in my own family, as
both of my sons, in their twenties, and always been important to me in my life and business, so I always treat each client
my many nieces and nephews in their with compassion and kindness — the way I would want to be treated during this
twenties and early thirties, have been at huge milestone in life.
their current jobs for several years.
Q. W hat makes you feel accomplished in your work?
MILLENNIALS ARE SAM- A. D elivering my clients what they need and deserve is an amazing accomplishment

PLING COMPANIES AND for me. Clients are my priority, so when they are happy, it means I did my job
right. Bringing value to my clients is the best thing about my job.
CAREERS. THEY ARE AT

THE PERFECT STAGE

OF LIFE TO FIGURE

OUT THEIR LIKES AND

DISLIKES AND WHAT

THEY TRULY LOVE TO DO.

Most millennials are very relationship
driven. In spite of complaints we may
make about the extensive use of
social media, generation Y has stayed
connected with one another more
than any other generation. My sons
still have numerous close friends from
high school. Social media has certainly
played a great role in their lives. My
sons not only stay connected through
their phones, computers and iPads, but
more importantly, always re-connect
when college friends are home, connect
through social and business mixers, etc.
When I look back to my own high school
days, I have only seen a handful of friends
since graduation. While I am connected
to hundreds of friends and clients through
social media, they are not the kind of
strong bonds that motivate people to
connect in person more often. If gen-xers

FRISCOSTYLE.COM FEBRUARY 2018 47

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and baby boomers had experienced that
kind of connection platform, perhaps
their relationships would have been
different, as well. The commitment to
relationships and the strong desire for
stability have formed millennials to have a
desire for longevity in the workplace.

MELANIE NANCE is a residential REALTOR® for Team Nance Homes with HOW DO YOU KNOW IF YOUR
YoursVille Real Estate alongside her brother and business partner. She works for BUSINESS IS DOING WELL WHEN IT
an independent brokerage that focuses on providing the highest level of service, COMES TO RETAINING MILLENNIAL
loyalty and accountability to clients buying or selling a home. EMPLOYEES?
It is important to approach your retention
Q. I s there something that motivates you to do what you do? data in two ways. First, compare it to your
A. A s a realtor, I get to be a part of one of the largest, most important transactions industry peer group to understand the
current norms. Millennial turnover can
of a person or family’s life. My passion is to take the stress off you and help range from 15 percent to 150 percent,
you enjoy more of the exciting part of that process. As for the rest, I just enjoy depending on the industry, position,
helping others and making people smile! economy and other factors. Comparing
your company to your industry group will
Q. I s there something you value in your current role? give you a good sense of what similar
A. H elping people! Making new lifelong friends! I get to meet so many new people companies are experiencing. Secondly,
look at your employment history to
and get to know them on a whole new level. It is a truly rewarding position to determine the six-month period where you
hold. see the largest increase in turnover with
millennials. By examining your records,
Q. A re there any skills you believe you or other millennials bring to the workplace? you may find this could be simply seasonal
A. M illennials are changing the way we do business today. We are always on the or at a specific employee tenure mark,
such as 18 months or two years. Identify
go, so you must be able to adapt to the way your clients communicate or do what you could do beginning four months
business. With the constant growth in Frisco, we should all strive to keep up with before that usual turnover point to re-
the changing technology and marketing strategies many millennials are helping engage millennials so they extend their
to push forward! employment another six months to one
year. This simple exercise is one of the
highest return-on-investment activities
you can implement for millennials and your
business.

WHAT MOTIVATES MILLENNIALS
AT WORK?
It takes more than gift cards and trophies to
motivate millennials. This is the generation
that grew up with participation trophies
for almost every sports team or activity
they participated in. They even played on
little league teams that did not keep score.
“Oh, those millennials,” a baby boomer
might say.

Millennials are motivated by:
• a sense of belonging
• i nteresting or challenging work that
pushes them to grow
• a boss and co-workers they like
(connectedness)
• a mission or purpose they believe in
or want to support
• c ompensation and benefits

48 ECONOMIC DEVELOPMENT

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You can see the overlap between what re-
search reveals and the five key drivers of
employee engagement.

TAPPING TALENT IN THE
MILLENNIAL WORKFORCE
It is very important that managers and
supervisors provide concrete, visual
examples of the performance you expect.
An easy example is a dress code such
as business casual. The definition of
what business casual actually is can vary
significantly by generation. Rather than
leaving it open to interpretation, and
risking confusion or frustration, provide
a photo or video of how you expect
people to dress. This one action reduces
miscommunication, saves you dozens of
hours having to “counsel” people who
are dressed inappropriately. It enables
you to hold the employee accountable
for complying. Without specific visual
examples, a millennial might show up
wearing khaki pants and flip flops if you
told them business casual. That would be
the ultimate business meets casual!

CREATE A SAFE SPACE

FOR MILLENNIALS TO

LEARN FROM AND IN-

TERACT WITH LEADERS

OF DIFFERENT AGES, EX-

PERIENCES AND TITLES.

Create a safe space for millennials to
learn from and interact with leaders of
different ages, experiences and titles. We
have seen the impact of this in companies
where top performing “emerging talent”
employees are invited to be a part of
quarterly or annual meeting alongside
senior leadership. Getting an invitation to
these events is more important and valued
by millennials than a raise or promotion.
We have also seen this initiative come to
life in informal lunches with leadership,
which could be in small groups or one-on-
one for top performers. The key is to open
the dialogue for millennials to learn from
senior leaders, for senior staff members to
meet with millennials and for executives to

FRISCOSTYLE.COM FEBRUARY 2018 49

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CONNOR WEST is the general manager for Red Door Escape Room, as an better view their talent pipeline. This is a
extension of the corporate operations team. true win for the millennial, executive and
company.
Q. W hat are some of your goals for the future?
A. I n the professional sense, I am aiming to run the most successful Escape Room Give millennials a chance to prove
themselves through stretch projects. A
in the area, but more than that, I want to be leader in customer service in the stretch project is a specific challenge
industry. I am striving to create a wholesome culture with a staff that produces that a millennial requests or is assigned,
an awesome atmosphere for guests. leading to a specific outcome. A stretch
goal should challenge a millennial’s skillset
Q. I s there something you wish other generations understood about millennials? and offer an opportunity for them to
A. I think everyone needs to understand that our generation wants to be loyal to demonstrate their potential. The project
might be an analysis of non-traditional
the organization they are a part of. Millennials are accused all the time of being competitors, the creation of a new product
flaky, job-jumping or for just chasing money. While that may be true in some or service or an overview presentation on
cases, I think I can speak for most of us when I say we just want to be taken a new technology that has major potential
seriously and respected. If we are given that, we are not going anywhere. impact on your business.

Make the first day unforgettable
by doing something unexpected and
memorable. This shows millennials you
are truly excited they joined your team.
Barnum Financial Group welcomes new
employees by putting them on a pedestal,
literally. On their first day, new employees
have their picture taken standing on
a stage with a backdrop featuring the
company logo — similar to walking the
red carpet at the Academy Awards. The
photo is taken with the new hire’s phone
so they can post it to their social networks
and all their friends can see the celebrity
welcome they received at their new job!
Show millennials you have a vision for their
talent development. Millennials believe
they have talent and want you to help them
unlock it. You do this by showing them
your talent development plan or letting
them create their own.

Hopefully, you have found encourage-
ment that you are working with a great
generation of young people who bring
great opportunities to businesses today.
Instead of focusing on shortcomings and
perceived weaknesses, look through a
different lens and see how easy it is to
connect with generation Y. Those orga-
nizations who commit to reaching out to
millennials, connecting with them and of-
fering career growth and opportunities will
thrive in the days ahead. “Oh, those mil-
lennials,” indeed!

Q. A re there any skills you believe you or other millennials bring to the workplace? Chris Thrash is President/CEO of Chris
A. W e have big ideas and the motivation to achieve them. The fact is, we are Thrash and Associates. Since 1999, he has
helped hundreds of hospitals, organiza-
fast learners and we do what it takes to be successful. We bring an exuberant tions and businesses build successful ser-
energy that can fuel a department or company with fresh ideas and creative vice cultures where customers are raving
thought-leadership. Give us the chance, and we will prove you right for doing fans, employees are engaged and every-
so! one is committed to excellence.

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