FSM February 2018

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In a culture where almost any occasion guarantee, but it should be recognized as of operation.
can and should be celebrated, Verona being good for business.” After opening the doors just over
Villa aims to separate itself from your
standard event venue. Conveniently When you sit down with Jason, it’s one year ago, the team has established
located in the heart of Frisco, TX clear that he’s a humble man who is many great relationships with couples
(directly off of the Dallas North Tollway proud to make a living doing something and businesses that they are eternally
and Stonebrook Parkway), Verona he is genuinely excited about. That drive grateful for. “We really enjoy partnering
Villa exhibits a Tuscan-style aesthetic and passion stems from his wife Christy with Verona Villa for our corporate event
complete with Italian stone and wrought and his daughter Cambria. “Having just functions. Verona Villa has now hosted
iron accents that can’t be missed. completed our first full calendar year of the last three of our annual In-Service
Outfitted with two unique interior spaces business in 2017, we have never been events. My favorite part about partnering
and a serene outdoor patio, the venue more excited. Through all of the stages with Verona has to be the staff. The staff
was created to inspire celebrations for of bringing Verona Villa to life, the one at Verona are always professional, flexible
occasions such as corporate functions, constant for our family has been our and well-organized. They make sure
weddings, fundraisers, banquets and love of Frisco and the amazing people that all of our needs get met and they
galas. in North Texas. We knew that we were exceed our expectations every time,”
After a 17-year career with Nordstrom, in the exact right place to take a chance said Karl Czyz of Tyler Technologies,
owner Jason Young decided to develop and are whole-heartedly grateful for headquartered in McKinney. “Our
something with meaning and connection all those who have chosen Verona Villa company has used various hotel event
to the city of Frisco. His appreciation and our amazing team of professionals.“ halls for our events; however, we
for the city began when an assignment Jason continues, “We look forward to the have found that Verona Villa is better
in 2004 caused him to relocate, which opportunity of building new relationships accommodating, much more affordable,
ultimately led him to put down roots and creating world-class experiences for has better audio/video options and the
in the community and build a life. As a all that pass through our doors.” catering is top notch. We look forward to
member of the Frisco CVB, Jason had partnering with Jason and his team in the
a front row seat in learning about the When inquiring at the venue, you will future.”
community needs and the potential of notice that they work differently. Verona
the fast-growing city. The goal wasn’t just Villa doesn’t just provide the space, Among the events celebrated at
to build a beautiful venue; rather it was to rather the venue is a turn-key solution Verona Villa in the last year, some of the
build a place where the community could where the team delivers a personalized most memorable times have been those
come to gather, celebrate and inspire. and customizable experience. where the venue was able to give back
Today, three years after deciding to take and support the community as well as
the leap, Jason has been selected as one At the frontline of customization specific causes that they feel passionately
of the Frisco Chamber of Commerce are the in-house coordination services about.
Entrepreneur of the Year finalists and coupled with the team’s superior drive
Tony Felker, CEO of the Frisco Chamber to personally form relationships with all In 2017, the venue worked with
of Commerce could not be prouder. interested parties. Unlike other venues, Frisco Arts, Major League Lacrosse, Star
“We congratulate Jason Young the coordination services are targeted Sports, the Rotary Club of Frisco, Frisco
for being selected as a finalist for to enhance your event and make it Education Foundation, Frisco Women’s
Entrepreneur of the Year. Verona more successful. The team strives to League, Frisco Young Life and The
Villa was something new and unique, help individuals, non-profits and various National Breast Cancer foundation, to
embodied the spirit of entrepreneurism, organizations to elevate their business name a few.
and Jason has always been particularly and highlight their purpose. Their
loyal to employing local companies.” positive and accommodating outlook Tammy Meinershagen of Frisco Arts
Tony added, “Taking a risk and investing on changing the dynamic of the event boasts, “Jason Young and his team
capital in such a new concept is never a industry has been what has earned them at Verona Villa have been incredible
awards such as The Knot 2018 – Best partners with Frisco Arts. Not only is their
of Weddings and Wedding Wire’s 2018 venue absolutely gorgeous and versatile,
Couple’s Choice Award in their first year they take their job as hosts very seriously,
making sure that every detail is covered

from concept to completion. They went their opening with a promotion called for giving us a night to remember. Thank
the extra mile to help us create the best the Hero Wedding giveaway. Coupled you to Verona Villa for giving us a gift we
event possible for our 2017 Thanks-for- with the generosity of talented vendors, never imagined we’d get.”
Giving Night, and it couldn’t have been Verona Villa created a dream wedding
more perfect. It’s clear that Jason’s joy and on November 11, 2017, Veterans Day, With the hustle and bustle of the first
commitment to excellence sets the tone for two United States Army Veterans as year under their belts, even larger goals
at Verona Villa, and I am truly grateful to a way to honor their selfless and heroic have been set for the new year. In hopes
have Jason as a strong supporter of Frisco efforts. Marie Smith, bride and winner to celebrate more and give more, the
Arts. I’m looking forward to seeing more of the Hero Wedding, expresses her team at Verona Villa is ready and awaiting
events at Verona Villa by our community!” gratitude, “Verona Villa was an absolute your call. You can find them on Facebook,
blessing to us. From the staff to the Instagram and their blog located on
In addition to those connections that vendors-every aspect of our night was veronavilla.com. To plan your next event,
have expanded the reach and purpose perfect. We cannot thank them enough please contact the team at 972.837.8034
of Verona Villa, the venue celebrated or email [email protected].

photos by Bay Productions

SALUTE TO SERVICE

The opportunity to serve arose in 1943,
when Eric Thiele enlisted in the U.S. Navy.

Provided by Eric Thiele.

A Truly Blessed Life

BY STEPHEN HUNT

Longtime Frisco resident Eric Thiele has led an amazing life. He feels grateful to significant because it kept supply lines
his adopted country for all the opportunities it has afforded him in his 95 years. between the U.S. and Australia open and
When the opportunity to serve arose in 1943, he enlisted in the U.S. Navy. At because the Japanese lost most of their
that time, Mr. Thiele, who was born premature in Hamburg, Germany, in 1923, best naval pilots in that battle.
weighing less than two pounds, had immigrated with his family to the States and
was living in Milwaukee, where his family had settled among that area’s sizeable German After island-hopping in the Pacific, he
community. was also at the Battle of Okinawa, the last
major conflict of World War II and one
Mr. Thiele was working in a defense plant and his bosses considered him so invaluable of its bloodiest. Nicknamed “Operation
they refused to grant him a waiver to enlist. “They were strongly in objection to that, but Iceberg,” under which the Allies looked
I finally convinced them I would be better off in the service than I would be in a defense to take over the Ryukyu Islands, which
plant,” he recalls. “At that time, we were building surface torpedo tubes for the destroyers. Okinawa was part of, this battle began on
That was our main product. We also built diesel engines for the Merchant Marines.” April 1, 1945 — Easter Sunday. The Allies
finished with more than 49,000 casualties,
ERIC THIELE HAS LED AN AMAZING LIFE. HE FEELS while the Japanese lost more than 100,000
soldiers and at least 40,000 civilians.
GRATEFUL TO HIS ADOPTED COUNTRY FOR ALL
“Okinawa was really a mess,” Mr. Thiele
THE OPPORTUNITIES IT HAS AFFORDED HIM IN says. “We lost more ships and more
men than we lost in the entire Pacific
HIS 95 YEARS. engagement. The casualties were very
heavy there and I had a hard time keeping
His first stop was the Farragut Naval Training Station in Idaho, where he went through those kamikazes from hitting us. For one
basic training. Mr. Thiele next went to Iowa State College (now Iowa State University) to thing, I am glad I came out alive because
earn a certificate in diesel mechanics. Naval Base San Diego, the Navy’s largest stateside the mortality rate on our landing craft
base, was next on his itinerary and it was there he was assigned to a landing craft as a was 50 percent. I was able to maintain our
Motor Machinist Mate, a position with a simple yet indispensable role. ships so we were in every battle. We never
missed a battle. Our ship was always under
“The landing craft was propelled by eight diesel engines. We had to have somebody to propulsion.”
keep those engines running and that was my job. Anything mechanical on the ship, I had
to keep it going,” Mr. Thiele says. Once his service was up, Mr. Thiele
returned to Milwaukee, marrying his wife,
During his three years in the Navy (1943-1946), Mr. Thiele was part of two of the most Fern, in 1947 and raising three children —
noteworthy battles of the Pacific Theater, the war between Japan and the U.S., which two daughters and one son. He returned
began with the bombing of Pearl Harbor on December 7, 1941. to the defense plant he had worked at
prior to enlisting.
Mr. Thiele was first at the Battle of Guadalcanal in the Solomon Islands, a conflict lasting
between August 1942 and 1943, which is regarded as the Allies’ first major offensive in Mr. Thiele then studied mechanical
the Pacific and the site of their first major victory. The Allied triumph at Guadalcanal was engineering at the Milwaukee Institute of

54 ECONOMIC DEVELOPMENT

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Technology and earned his degree. After returning to the defense plant, he was transferred several occasions, Mr. Thiele has been
first to the engineering department where he became a draftsman and later worked in to see the Frisco Veterans Memorial at
industrial management. Frisco Commons Park. “I think it is very
impressive. On the Fourth of July, we
He retired in 1984, and he and his wife moved to North Texas to be closer to one of usually go there,” Mr. Thiele says.
their daughters, who had moved here in 1980. After five wonderful decades together, Mr.
Thiele’s wife passed away in 2002. Now 95, Mr. Thiele has led a long and
vibrant life. He served our country in the
One of his favorite memories of their time together was the vacation they took every Navy between 1943 and 1946, seeing time
couple years, excursions which were always by car. “My wife and I used to go on vacation in two of the most noteworthy battles
every two years. We would go to the East Coast, West Coast and all through the U.S.,” of the Pacific Theater of World War II,
Mr. Thiele shares. “We would drive it because, that way, we would get to see all the sights Guadalcanal and Okinawa, service which
along the way. One of the most impressive (sites) was Walt Disney World in Orlando. I also he takes immense pride in. “I felt it was an
saw Disneyland in Calif.” obligation to defend the country because
of what it stands for and what it had done
Three years ago, Mr. Thiele participated in the Honor Flight, a program where volunteers for me,” he says.
fly World War II veterans to Washington, D.C. to see various memorials in the nation’s
capital, including Arlington National Cemetery, with all expenses paid by the organization. Mr. Thiele is also a self-made man who
Memories from that trip remain vivid. “That was a very interesting experience,” he says. “I started out working as a machinist who
really enjoyed that trip. We went through all the museums, battle memorials and through could fix diesel engines, but one day
Arlington Cemetery. We also saw the changing of the guard. It was really a wonderful became a mechanical engineer. No matter
experience. The one thing I enjoyed most was the Lincoln Memorial.” where he has lived or served, he has always
been grateful for the many blessings he
Mr. Thiele turned 95 in January and keeps busy by reading and watching television, but has received — a rosy outlook on life we
mostly by playing cards (Bridge, Five Crown and Pinochle) at his assisted-living facility in can all be inspired by and aspire to live by.
east Frisco and at the Senior Center at Frisco Square, which is where he met the current
women in his life, a story he told with pride. “I have three girlfriends, which is unusual for a Stephen Hunt is a Frisco-based freelance
man my age,” he says with a smile. “They all know one another, and I met them all at the writer whose late father and inspiration,
Senior Center. We go out on dates quite frequently. I am what they call an extrovert. I like Larry Hunt, who also helped foster his
to be with people and take part in community events.” writing ability, served proudly in the U.S.
Army.
Thanks to the Frisco Senior Center, he has seen area attractions like the Dallas and
Fort Worth Museums of Art, the Dallas Arboretum and the Dallas Symphony. Locally, he
especially likes visiting the Frisco Heritage Museum, a place which impresses him. On

56 ECONOMIC DEVELOPMENT

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COMMUNITY DEVOTIONAL

Larry Burden is the founder and senior
pastor at KingdomLife Christian Center.

NO DOUBT, THE GREATEST EXPRESSION OF LOVE IS
THROUGH SACRIFICING ONE’S OWN DESIRES AND
PERSONAL COMFORTS FOR THE WELFARE OF OTHERS.

58 ECONOMIC DEVELOPMENT

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ebruary is the month of the year salvation are given full rights and authority to become sons of God. Through Jesus, we
in which our community will are grafted into God’s family. Now, that is what I call true love! We become more than just
recognize Valentine’s Day. Cel- members of a church — we become THE church — the expression of God’s love on the
ebrated annually, on February earth. We become sons and daughters of God through the Son. Our covenant with God
through Christ becomes the proof and power of our sonship.
F14, the day has become widely-
renowned for giving cards, flowers and The early church had a deep understanding of this great love. On the Day of Pentecost,

candy to the ones we love most. It is also they received the baptism of the Holy Spirit and were empowered by God to be witnesses

a time of sharing sentiments of friendship of Jesus throughout the earth. The word “witness” in Scripture is the equivalent of our

with co-workers and colleagues. It is a day English word “martyr.” Jesus taught the early church that they would become living mar-

to demonstrate our love and friendship for tyrs by demonstrating His message of love through their manner of life. The Book of Acts

one another in a tangible way. is filled with accounts of their passionate love for Jesus. Many signs and wonders were

Saint Valentine’s Day is also an annual wrought through the church by believers who sacrificed their own personal welfare to help

celebration in some Christian churches. others. All this was done because of their deep love for God.

They honor one or more of the early saints No doubt, the greatest expression of love is through sacrificing one’s own desires and

named “Valentine,” many of whom died personal comforts for the welfare of others. Throughout history, many have demonstrated

in martyrdom. One such martyr was Saint what this sacrifice looks like. America, in fact, was established by those who sacrificed their

Valentine of Rome. It is said he was im- lives for the sake of others. These selfless individuals dedicated their lives to birth a nation

prisoned for marrying young soldiers to of freedom under God. Texas, too, achieved liberty and became a republic through the

their loves against the orders of Emperor sacrifice of such men and women. Many today still embody this principle of freedom. They

Claudius. He did this because of his deep include our military, law enforcement, first responders, firefighters, chaplains and others

conviction to honor who selflessly lay down their lives, every day, so we might

the God of heaven and be safe, at peace and secure in our nation. We should

earth, rather than mor- The Gift of Love never take their sacrifice for granted and should always
tal men. Only love can be supportive of their service and dedication.

enable one to make As the church, it is important that we, too, demon-

such a sacrifice. BY PASTOR L ARRY BURDEN strate the love of our Father in tangible ways through-
I find it humbling that out the year, not just on special holidays. There are many

the original intent of this ways to demonstrate our love for others, particularly in

holiday was to honor the areas involving life itself. A story I recently heard in-

those who sacrificed their lives for the volved a police officer and a child. The officer was dispatched to an elementary school to

benefit of mankind. Saint Valentine’s love investigate a vandalism complaint. As he was writing the crime report, a little boy stepped

for God was more than a fleeting emotion. up to him, scanned him from head to toe, and asked, “Are you a cop?” The officer re-

It was a deep conviction so strong he will- sponded “yes” while continuing to write his report. The child then said, “My mom told me

ingly gave his life to uphold it. Through his if I ever needed help, I should ask the police. Is that right?”

unwavering conviction, he demonstrated “Yes, that is right,” the officer replied not looking down. The little guy then extended

evidence of God’s love that was deeply his foot to the officer and said, “Well, then, would you please tie my shoe for me?” The

embedded in his heart and soul. officer paused momentarily, looked down at the child, dropped to one knee, and tied the

With that being said, there is one who little guy’s shoelace. As illustrated in this story, even small acts of love done for the least of

ranks above all martyrs when it comes to mankind are great. What an impact this officer must have made upon this child!

unselfish love. He was born into the world Small demonstrations of love can also grow into very large ones. I recall the story of a

to bring the greatest gift of love possible. Vietnamese child who was forced to steal food to feed his brothers and sisters. One day,

He made that love available to all who had a local vendor caught him and started beating him, but another man stepped in to stop

a heart to receive it. Through his martyr- it. The man then took the child to his shop, poured him some soup and crackers and in-

dom, he fulfilled the desire of His Father structed him to take it at no charge. Years later, this poor soup vendor developed cancer

to re-connect mankind to God. This Son and needed urgent surgery. He had no money for the operation, but a doctor stepped in,

loved his Father so deeply that he willingly took his case and performed the surgery. When the soup vendor received his bill, it simply

sacrificed his own life to make the way for stated “one bowl of soup and crackers.” To his amazement, the man realized the surgeon

all of us to share an eternal relationship was the little boy who, years before, had received his act of kindness. He was now a doctor

with Him. What love is this, that a Son and performed the operation at no charge. What love is this?

would willingly give his life at his Father’s Acts of selflessness are contagious. I wonder what opportunities await you to help

request so that all might have the oppor- someone else in need. We live with the misconception that our affluent community is filled

tunity to have eternal life? with people who have few, if any, real needs. However, I would encourage you to look

Yes, I am sharing about the love of Je- around. The needs of our community are ever-present and, in some cases, dire. There is

sus Christ, the Son of God. God’s love for no shortage of opportunities to help others through acts of love. Let’s no longer simply

mankind was so great that he sent His Son look at ourselves as Christians who attend church; let’s follow the example of Christ and

into the world to redeem all of us and pro- BE the church.

vide the way for us to receive eternal life.

Those who receive this wonderful gift of Larry Burden is the founder and senior pastor at KingdomLife Christian Center.

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DINING

60 ECONOMIC DEVELOPMENT

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The Black Pepper Baby Back Ribs are served with red
mashers, gravy, roasted vegetables and cornbread.

West Coast Vibes Find New
Southern Home

BY RACHEL BEAIRD

The tri-tip cut, or triangle roast, is a triangular cut of beef taken from the bottom
of the sirloin. Tri Tip Grill in Frisco, a delicious new restaurant within The Star
that opened its doors around the end of summer 2017, knows all about serving
a perfect cut of meat.
The franchise originally began as Buckhorn Steakhouse in Calif. in 1980 when
it was opened by Mr. John Pickerel. Before long, it had expanded to 10 locations. Then, in
2009, Mr. Pickerel decided to open a more casual dining option called Tri Tip Grill in New
York City, one in Rockefeller Center and the other in Grand Central Terminal. After seeing
great success, the butcher-turned-businessman decided to venture south to Texas to show
us his “California-style barbecue.”

The great location within The Star offers an exciting atmosphere not only for dining, but
also for stopping in to have a drink. Upon entering Tri Tip Grill, patrons are greeted by a
large menu hanging above the counter that might be confusing, if not for the friendly staff
ready and able to assist you. My sisters came out with me for lunch on a Saturday afternoon
and, prior to ordering, I had no idea “tri-tip” was even a cut of meat. I simply thought it
was a cute name for a casual grill! Upon hearing that it was our first time at the restaurant,
the woman who took our order explained that their tri-tip cuts are 35-day-aged certified
angus beef and even offered us a few samples of the meat to try before we ordered. I was
sold on this place immediately!

The menu offers an array of items, including burgers, platters, salads and steaks, but
given that it was our first time there, she recommended we order sandwiches, as they
were her personal favorite. One of my sisters selected the Roadhouse Tri Tip Sandwich,
which contained four ounces of char-roasted tri-tip, roadhouse shoestring onions, blue
cheese and the restaurant’s signature Red Ranch sauce. My other sister went for the Black
Pepper Baby Back Ribs that were served with red mashers, gravy, roasted vegetables and
cornbread. I ordered the Bacon Cheddar Tri Tip Sandwich, complete with four ounces
of char-roasted tri-tip, bacon, cheddar cheese and Red Ranch sauce. I opted to add
avocado upon the staff’s recommendation. Doesn’t avocado make everything better?
Both sandwiches came with fries and we also ordered some cornbread, as an extra side.
We also decided to split the Krispy Chicken and Avocado Salad three ways, just for the
sake of saying we tried a little bit of everything! The salad features crisp romaine lettuce,
crispy chicken pieces, avocado, tomatoes, blue cheese and a tangy and delicious honey
lime dressing.

Our food arrived not long after we sat down in the spacious dining area and both
sandwiches were very large and dripping with the juicy cuts of meat. With one glance
at the half rack of ribs, my mouth was watering! You will definitely need to ask for extra
napkins because a meal here can get pretty messy quickly! Adding the avocado to my
sandwich was an upgrade, but the meat itself stood out among the other flavors as the
highlight. It was cooked medium-rare, at the perfect heat for optimal flavor. My sister

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Krispy Chicken and Avocado Salad

Roadhouse Tri Tip Sandwich

hardly had time to tell me between bites how much she was enjoying her meal! As I stated to come back and try some of the Smoky
earlier, the restaurant is somewhat advertised as “California-style BBQ.” I would not have Garlic Pulled Pork or one of the six burgers
described my sandwich as BBQ at all, but rather just a hardy steak sandwich. Tri Tip Grill available on the menu.
really is great place to go if you want to mix it up from a classic Southern BBQ restaurant!
While my sisters and I enjoyed Tri Tip
The French fries were a delicious addition to the dish, as well. On each table, Tri Tip Grill Grill on a very cold afternoon, we could
offers a signature ketchup, a Carolina mustard that is “tangy with a chili twist,” a sweet fire not help but notice the large, inviting
BBQ sauce that is “sweet with a black pepper edge” and a smokehouse BBQ sauce that patio outside the restaurant that would be
has “a sweet beginning with a smoky finish.” I tried all four sauces, but my personal favorite perfect both for an after work happy hour
was the sweet fire BBQ. I also asked for a side of ranch, which they gave me at no additional or watching the big game with friends. The
charge. The cornbread was not to be missed and was served with butter. The texture of the bar is double-sided, so it can be opened
cornbread was ideal and extremely savory. It practically melted in my mouth! up to the patio as well as the indoor dining
area.
WHILE YOU EAT AT TRI TIP GRILL, YOU CAN SEE THE
While we went for lunch, Tri Tip Grill
MEAT BEING SMOKED AND CUT. ALL OF THE FOOD could easily be a great spot for either a
family dinner or date night. The Star in
IS PREPARED FRESH. Frisco is already a booming spot and Tri
Tip Grill only adds to its ever-growing
The overall design of the restaurant is very welcoming, with the bar being the focal point. popularity. Head out with friends, family or
The bar offers seating and two large televisions that were both showing football games. In a date sometime soon to give this unique
addition to the full-service bar, Tri Tip Grill also offers Pepsi products and iced tea. Another place a try!
aspect of the restaurant I really enjoyed was the open kitchen. While we were eating, I
could see the meat being smoked and cut and all of the food being prepared fresh. Also, I Tri Tip Grill is located at 6775 Cowboys
really could not say enough good things about the staff. Each worker I encountered was so Way, Suite 1305. While valet parking is
friendly and we were checked on multiple times throughout our meal to see if we needed offered, you can also find parking behind
anything. the building in a parking garage. You can
also go to tritipgrill.com to order online or
Between comments about how delicious our meals were, we noticed some people view the menu!
around us with platters of smoked sausage or barbecue chicken that also looked amazing.
There are a variety of platters to choose from and each is served with red mashers and Frisco STYLE Magazine dining reviews
gravy, roasted vegetables and cornbread. If you are dining with your family or a large are not scheduled with or paid for by
group, Tri Tip Grill also offers their “feasts.” There is a feast for two that includes your the featured restaurant. All reviews are
choice of two meats, two sides and rolls or cornbread. Then, there is also the family feast completed for the purpose of helping
that includes the same items, except with a third choice of meat and a third side. The menu readers know and enjoy local dining
boasts a large salad selection, as well as a New York strip and a Tri Tip Wagyu Steak that options.
would be great if you are in the mood for something a little fancier. Personally, I cannot wait
Rachel Beaird is a University of Arkansas
graduate, travel enthusiast and public
relations aficionado.

62 ECONOMIC DEVELOPMENT

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RECIPE INGREDIENTS: DIRECTIONS:
(for the paste) For the paste, soak the cashews and
Paneer Butter 8 cashews almonds in warm milk for about six hours
Masala 3 Tbsp. finely-sliced almonds then grind them into a fine paste. For the
8 Tbsp. milk gravy, sauté the onion in four teaspoons
PROVIDED BY MEENA of olive oil (until tender). The color will
RADHAKRISHNAN (for the gravy) become transparent. Boil the tomatoes in
4 tomatoes (cut in half) a pot of water until they are mushy. Remove
¾ c. chopped onion the skins from the tomatoes and separate
1 tsp. ginger garlic paste the pulp. Grind the onion and tomato into
8 tsp. olive oil a fine paste. Heat another pan and add
1 Tbsp. butter four teaspoons of olive oil and the butter.
1 pinch cumin seeds Add the cumin seeds until it turns golden
1 tsp. turmeric powder in color. Add the ginger garlic paste and
1 tsp. Kashmiri chili powder sauté it until it turns golden brown. Add
¾ Tbsp. Chindu’s garam masala the onion/tomato paste, turmeric powder,
¾ Tbsp. salt Kashmiri chili powder and Chindu’s garam
2 Tbsp. heavy whipping cream masala and let it boil. Add the cashew
2 c. cubed paneer almond paste, mix it well and let it come
to a boil. Add the salt and heavy whipping
(for garnishing) cream. Add the paneer to the gravy and let
1 Tbsp. finely-chopped cilantro it boil for a minute. Garnish it with cilantro
a drizzle of whipping cream and whipping cream. Serve the dish hot
with roti or naan.

64 ECONOMIC DEVELOPMENT

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SMALL BITES

Heavenly Donuts

214.436.5353
8981 2nd St.
Stop by the convenient downtown Frisco
location and grab a box of assorted
donuts or kolaches to take back to the
office.

Hurts Donut

hurtsdonutco.com - 469.214.8001
3288 Main St., Ste. 101
Try one (or more) of any of the 70 types
of oversized donuts offered. This donut
shop is always open!

Krispy Kreme Doughnuts

krispykreme.com - 214.436.4077

8815 Preston Rd.

Grab a morning donut, coffee or other

delicious breakfast item in the drive-thru.

FRISCOSTYLE.COM FEBRUARY 2018 65

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66 ECONOMIC DEVELOPMENT

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" Booming!” This single word easily encompasses all Frisco has become over the and served five years on the board.
recent years and demonstrates how this impressive city has grown, matured Ms. Burchell credits the sizzling real
and made a well-known name for itself. With a booming economy, booming
employment, booming growth, booming development, a booming estate market to Frisco’s growth in
population and a continually-booming and exciting real estate market, it is recent years. She shares, “The real estate
safe to say Frisco is of expanding interest on the map. With the influx of major notable market in Frisco has been impressive!
corporations and the proven success of the award-winning school district, homes in We have seen residential home prices
Frisco have only become more sought-after for those ready to make the big move and increase every year due to demand that
for families that are outgrowing their current homes. is paralleled by the expansive commercial
Where does your family’s home fall on the large spectrum of the real estate market? growth. The $5 Billion Mile has much to
Do you know some of the hard facts about real estate in the area? For example, did you do with it. Home pricing has increased,
know that home purchases are expected to rise a modest 2.8 percent in 2018? Many as Frisco now includes The Star, The
experts are predicting 2019 will be a buyers’ market in many areas. Homebuilding has Gate and Frisco Station, all of which offer
been up and new homes are expected to hit the market this year, increasing inventory walkable, family-friendly restaurants
for potential buyers. A total of 1.33 million housing starts are expected for 2018 and new and nightlife fun. Additionally, the new
home sales are expected to increase eight percent. restaurant and retail center Legacy West
The Frisco real estate market is hot and has not cooled off in recent months (or even in Plano houses some of the growth,
years). So, the question of the hour is: where is the market headed? There is no better which spills over into Frisco and only
way to learn about this hot business than going straight to the source. adds to the popularity of the area. On
Rene Burchell and her team at Keller Williams Realty in Plano have actively helped top of the expansive grown along the
buyers and sellers since 2002. The team specializes in delivering outstanding results $5 Billion Mile and the Legacy West
while committing to on-going education and enthusiasm for clients, both first-time development, Ms. Burchell says, “There
and lifelong. As an active participant in North Texas real estate, she is a member of is no doubt the relocation of Toyota
the National Association of REALTORS®, the Texas Association of REALTORS® and the from Calif. to Texas has had an impact
Collin County Association of REALTORS®, the latter of which she spent two years as on the market both in the residential
the director for the board. Ms. Burchell is a current member of the Women’s Council of and rental markets. Additionally, with
REALTORS®, where she served as the 2011 past president for the Collin County chapter their relocation, we have also seen other
industries that support Toyota make their

68 ECONOMIC DEVELOPMENT

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RENE’ BURCHELL – KELLER WILLIAMS PLANO
Realtor®, ABR, CLHMS, CNE, CNHS, CRS, e-PRO, GPS, GRI, RLI, SRES
3600 Preston Road, Ste. 100 • Plano, Texas 75093
ReneBurchell.com • 469.877.3303 direct

Since 2002, Rene’ has been a dedicated REALTOR® and consistently a top producer in north
Texas. With her extensive knowledge of neighborhoods within Frisco and surrounding cities, she
has helped many families successfully achieve their dreams. She knows that customer loyalty is
earned, repeatedly, with every transaction. Strong negotiation and communication skills have
contributed to her success. She believes in utmost client satisfaction, integrity and offers an
honest warm approach. She is committed in providing all her Buyer and Seller clients with an
exceptional experience. “I consider being your REALTOR® a privilege!”

KAY CHEEK – EBBY HALLIDAY REALTORS
1415 Legacy Drive, Suite 100 • Frisco, Texas 75034
972.333.4541 cell • 972.335.6564 office
[email protected] • KayCheek.com

Kay is a native Dallasite and began her real estate career in a Family Owned Real Estate Brokerage.
She serves on numerous Builder/Realtor Advisory Boards. Some of Kay’s accomplishments include
the Ebby Halliday VIP Wall of Honor for making the Company-wide Honor Roll 25 consecutive
years, named in D Magazine Best Real Estate Agent in Dallas 2006-2017 and Top Residential
Real Estate Producer 2011– 2017, Five Star Real Estate Professional 2012-2017 Award Winner,
Real Estate Executive 100 Most Influential Real Estate Agents in North Texas 2016-2017. Other
accomplishments are #1 Sales Professional Company-wide Individual and Teams for multiple
years. Kay offers a wealth of knowledge, expertise and invaluable information for her clients.

JENNY DOWDY – KELLER WILLIAMS
4783 Preston Road, Suite 100 • Frisco, Texas 75034
214.733.0742
[email protected]

Jenny started her Real Estate career in Dallas in the early 80’s and renewed her passion when
she returned to Texas in 2009 at Keller Williams Frisco. As a multi-million-dollar Realtor, active
in real estate in Collin, Denton, Dallas counties and North Texas areas, she consistently ranks at
the top of her profession. More than 95% of her business is from referrals. Jenny specializes in
residential pre-owned homes, new construction, investment properties, Seniors, Elder Transitions
and Divorce Care. Jenny is currently serving her 5th year on the Agent Leadership Council at
Keller Williams Frisco Market Center and shares her passion for her community and is involved
with the Frisco Sunrise Rotary, Frisco Chamber of Commerce and the Frisco Arts Community.

RENE SINCLAIR • SINCLAIR REALTY PARTNERS
6136 Frisco Square Blvd., #200 • Frisco, Texas 75034
sinclairrealtypartners.com
972.816.9816 (m) • 972.375.9448 (o)

René has been a marketing specialist for more than 16 years. Her dedication and commitment
to exceptional customer service and her vast knowledge of the neighborhoods within Frisco,
McKinney, and Allen provides the home buyer / seller confidence that their real estate needs
will be met. Allow her contagious energy and smile along with her market knowledge guide
you through the home buying and home selling process. When not serving others, René loves
to spend time with her husband and two children, both boys. She enjoys helping with her kids’
activities including ice hockey, basketball, and horseback therapy and visiting the gun range with
her husband.

FRISCOSTYLE.COM FEBRUARY 2018 69

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way to Texas.” is no stranger to Frisco’s popularity and bustling real estate market. Ms. Cheek is a
Perhaps the craziest part about this member of the greater Dallas, Collin, Texas and National Association of REALTORS®
and has served on the Realtor Advisory Boards of Starwood, Chapel Creek, Stonebriar
booming market and astonishing growth Park, Austin Ranch, The Tribute, Newman Village and several other boards. Ms. Cheek
is that Frisco still has a lot of land to be has built an incredible client base almost exclusively through referrals and lives by her
developed, and as that development personal business motto of “million-dollar service at every level.” Ms. Cheek’s expertise
comes to fruition, demand, too, will lies in new construction, pre-owned homes and re-locating families to and from the
grow for unique and interesting spaces Dallas/Fort Worth area.
in which to live. “As Frisco grows, we
are seeing more demand for ranch- Of the Frisco real estate market, Ms. Cheek says, “It certainly has been ‘overheated’
style homes, multi-generational homes, for the last 24 months. However, as you likely know, the major corporate re-locations
townhomes and condo living. The newest have been basically completed, so the buyer demand for 2018 will be similar to 2014
announcement from the City of Frisco is and 2015 over the next year. The Toyota re-location​has been a great strain on available
the proposal of a high-end modern green housing, roads, highways, tollways and schools. It has caused significant ‘up-tic’ in the
home community, which would offer demand for goods and services.”​
rooftops covered in native green plants.”
As those demands grow and develop over THE HOT REAL ESTATE MARKET IS SIMPLY A
the coming years, all eyes will be on home
prices, looking to see if there will be any TESTAMENT TO WHAT A WONDERFUL PLACE
fluctuation in price. Ms. Burchell believes
the market is not cooling off any time FRISCO IS TO LIVE AND HOW WELL OTHERS HAVE
soon and there will be continual projected
growth in Frisco. She adds, “The Federal THRIVED HERE.
Reserve is predicting mortgage rates to
increase three to four times in 2018, as the Of the trends in the Frisco market, Ms. Cheek believes bigger and better will pave
current 30-year mortgage rate is hovering the way, stating that larger subdivisions with many amenities beyond the traditional
just above four percent. Experts predict clubhouse and community are on the rise. “Now, communities represent a lifestyle with
rates will increase and flirt with the range family activities and features,” she says. While the real estate market has remained wildly
of five percent, or possibly more. Staying active, Ms. Cheek points out that so too have the demands on the industries that serve
informed and sharing messages like this the real estate market. “This includes appraisers, inspectors, title companies, mortgage
with my clientele is paramount. Helping companies, advertising outlets and other related fields,” Ms. Cheek concludes. As we
my clients in the decision of selling or head into a new year in real estate, Ms. Cheek and her team are estimating that prices will
buying could help them same save money likely fall or remain the same throughout the course of the next year.
or, perhaps, see more profit.” 
If things keep going like they have over the past 10+ years, Frisco has a lot to look
Kay Cheek has lived in Plano for more forward to and many more families to welcome. With new developments popping up
than 30 years and has a vast knowledge all over the city, and with businesses, organizations and families choosing to call Frisco
of the real estate market and conditions home, many more exciting attractions will be coming to the area! The hot real estate
in the metroplex. Ms. Cheek has been in market is simply a testament to what a wonderful place Frisco is to live and how well
the real estate industry since 1971 serving others have thrived here. Home prices have risen over the years as growth, popularity
Frisco, Plano, Allen, McKinney and and employment have resonated within Frisco, making it a destination city for all!
surrounding areas, while assisting clients
in buying and selling their homes. Ms. As you know, the health of the local market greatly influences the value of your own
Cheek and her team focus on providing home. Be sure you know the facts so your family can determine when the right time to
clients with the best results and service buy or sell a home may be. And brace yourself! Your next real estate venture is sure to
in the industry, while carefully listening be an exciting, profitable ride!
and understanding clients’ goals. She
Allie Spletter is a wannabe foodie and lover of all things pink and crafty.

RR3ERe6SNeaT0hinleent0Ecaeohxacoe’sPBaroerxnB®nrshunect.e2Ue,reresWc0diAltsbRpph0o,tBuitCee2tnirwRtohdle,HelR,.napRchdEmCoaroeeemLalLanmatreLdoHtneeexa,y•’M–xphpdSth4feetKSpleayae6rr,nr,mEs.i9oCessw1.Laiib8nuNl0vLiic7eccete0EEhh7eces.kR.,•e.3nsenCSs3P“uWvosahN0lIce.awe3ccHIdrnSLolyedeoeiShLsnsdid,t,erIssrcATeCgifiacdouecbeRnMalxmetelsStyoareSal,misfbeadcenP7victe-tie5ReLhPoitnei0sEiRAgnegd9OA.hvNi3nyeLbSi,onOTtGoutruOhorptPrhmeRnrSRooig®o,rEovGsdiAdndtaRresLenicnITg,wadlgOiRomeitcLtnRahsioIat®l,.ilnntSSsihsoaRFahiesntErepritissSeraBkfcinavnnouticdlolyeatyewignocarsdoena!mt,tso”nhuimdnaprttrueSopcngeuruiorlncslideattdoyrutiinmcocagelnneiercdrsniilntktooiiselyfnlssfawoe,lhitsrrtysthahheviasaenn If you are interested in
K194kA71aKYS25ytay.hhcR3yLCeReeha3eeayieHesc3sagerEaece.aslEaa4blo,[email protected]–vbolcatriteseeieanbyeEvhllDdyenlolBPmiE.d•,acufrBixfSeolonam9eleYaunymd7rceDsist2utHuVisret•.acot3IeMAPiea1Ku3vwarrL0eas5aWeenL0g.yB2a6d1ICaa0#u•Dl50tlbz11hilh60FliA1deneo4r–SoYMgeieefsaofark2cHloR/fkBen.o0fRcsnoEies1,cohetons7ATeemaPI,twoenlrLrtFrxRlfoTroelaeiueffvOrdoesaaeeAgrslR7lnsede5SmtESis,ivo0tastaaei3nsatlkrxa4oatRipetnlRreeyegecCarBaaAlottrolihEgmseaEeeseerptsnrdaaCtatinastnnoe.tdiyneaSmA-ioFwnpDPgmaviarademaoenlnlelfuyaioetl-ayssIsfwnbOsKi2idnildaoe0wiyevn0Nin’ina6sdHoefl-auodr2oc2tar0hncR0ml1oo1e7aTa2mranet-aliR2dxpoEn0oalnsdi1Tslstl7feha2oT2amt0oAr5em1phewBc6senoar-Rrto2frnseodc0ksislr1eneiieW7drccm.anleuuigOtunntsdeiln.ttvte.ihieeaperll,re being featured in Frisco STYLE’s
J42E7je1N8J4sne3ih.nNtn7rnhePaey3KrnYewnr@se3eyeridRaei.tdDls6tj0olsselthEet1e97DuOitpoen3nr4Ra7nNtrtinsn6ch22MWrntoveWowtEtiyly.eoeaaRnaFeft8dcoiaeDoirltdiélor1hdFlShKrlceocliupx6risaeYrIeesaitbchwetriNchn.idripsot9remenavaeoh–denCc,h8eC-ippslrtoreTstCSyo1uSanKmoityrL.eeby6uRwicsorqoFdSpuo,EAexsebeioerf(luuntganala.emLitteeaimIaisanenr.inhsaRnLsJmnnlctrrd)1c,lsdAeEneoidiEt•0•ilsnDeacnoeuhhRl.esB0lAuM9nodreSonet2wmls7sRaW•lyv.wnIim0la.nith2NetcaodttMoF0erig.ohoeonIrstk.3hCr9mL,kamsonmei7ceihse#Lcp,rLc,taer5acryueeI2tneerADt.Arri,oCo9rr0neecFhrb,IKt4asvM0eogwheeRhrToeul4ienunilnrd•aesarccSys8lRttstlnevcixspkoieeFalnbn(Eioyaseconregrrc9gaisAyDescosCs)tia5Wn,ohte7ciaLnau%adhbrau5oerTniuldnlalnlavsi0,laadcsYtoimihsdT3ainsstnteekfoemhi4hgbPdoefnsihhmxaonoAetnseeaearhtbrmre,erwtrRsrnFegamhiosnedroT7vrbbleyflivoa5h,sNuu5sCNeccs0aareeestyhesEtoon3hnoarielntil.4RdmdrklimrtprdenylthAnySaheh/mgsresaoesssao8mnnsTwesnpr0reaiteiris,solr1’llopcexsoeelmb6nefenadrbcraooroasuygefaanttpoelcmlsnhhaecotderoasirkden-.ebrrnohmrrgsttetaWeoAfefhi.hieifsndyrlegwteHel,hseshiercreo,siee.aFwertnoShnnahnrSprceemeti-lnhdysseddnnhLec.emceaoioeeotiooJhdgnhetluraelrneAdiahannsdscnmsrr,tbejriaevinotEtsparRottyirsyytsvilhrsaeordesiikCahhestnsanneeinphisoionglptrrttideealogmooyTrolkcndCneprritmr,instdahaasaiohownanlleiunueicnwcgwszhnekFonrvgietitesliEssiotwcmetisuv,htoBnyiladeanilvRi.RimntntntgehaUeresidateAntFhmnnéRreggieYserlueeco2nkiod0vdtwi1d,esei8ssth’ 67 special realtor section, please contact
our sales team at 972.335.1181.

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70 ECONOMIC DEVELOPMENT

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E D U C AT I O N

Past, Present, Future

BY ALLIE SPLETTER

72 ECONOMIC DEVELOPMENT

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y definition, heritage is something that is handed down from the past as a tradi- favorite part of the activities that Heritage
tion or something that is acquired from a predecessor. More than 100 years Association supports is to be a costumed
ago, our predecessors planted roots in what is presently downtown Frisco, and docent at the museum and give tours to
since that foundation was laid so many years ago, the pride in our community the Frisco ISD second-graders. To observe
the children sitting in desks from the 1850s
Bremains steadfast. Those who settled Frisco knew nothing of the thriving and in the one-room schoolhouse, being im-
mersed in their local history and heritage,
booming city it would become, but it is easy to conclude that they absolutely knew the is rewarding.”
amount of pride they had in their settlement would transcend history. That history is what
our present-day “small town big city” cherishes, and the preservation and celebration of Plans for the celebrations throughout
that history and heritage is vital to the past, present and future of our community. 2018 include monthly special events and
programs and family activities at the Heri-
The preservation and celebration of history and heritage are just what the Heritage tage Center on the third Sunday afternoon
Association of Frisco and the Frisco Heritage Center and Museum fervently serve to do of each month. Celebrations will kick off
while they each celebrate huge milestones and accomplishments this year. The Heritage with a big 116th birthday party for Frisco
Association of Frisco was formed in 1998 by citizens having lunch at La Hacienda Ranch. As on February 18. Additionally, blacksmiths
they looked across Preston Road, they saw buildings from the 1800s community of Leba- will give demonstrations in Gaby’s Black-
non on the Shawnee Trail being bulldozed. The Heritage Association of Frisco volunteers smith shop monthly, the center will host
organized, gathered artifacts and worked with the City to plan the museum. The Heritage special lectures by writers and experts and
Center published books, gathered oral histories of early residents, organized fundraising will feature new exhibits. Of the future of
events, cataloged donated items, coordinated museum docent volunteers, created exhib- the organization, Ms. Kerley says, “The
its and started the Third Sunday Open House. future of the Heritage Association is still
being written by every person who lives in
THE HERITAGE ASSOCIATION OF FRISCO AND Frisco. Come and be a part of this exciting
and interesting organization in the Frisco
THE FRISCO HERITAGE CENTER AND MUSEUM community. The Heritage Association of
Frisco will be focusing on partnerships and
WILL CELEBRATE HUGE MILESTONES AND collaborations with other Frisco organiza-
tions, events and businesses to become
ACCOMPLISHMENTS THIS YEAR. more vital in our vibrant Frisco community
as we enter the next decade and continue
2018 serves as the twentieth anniversary of the Heritage Association of Frisco, as well as the researching, preserving and sharing of
the tenth anniversary for the Heritage Center and Museum. The Heritage Center and Mu- Frisco’s rich heritage as has been done for
seum recently joined the ranks of other top museums in the metroplex after it was dubbed the past two decades.”
one of VisitDFW’s “Top History Museums to Experience Dallas/Fort Worth’s Deep Heri-
tage.” (You can check it out at visitdfw.com). The Heritage Center and Museum is a
focal point in and for the community, as
Celebrating its twentieth year, the Heritage Association of Frisco serves the community it serves as a vessel for visitors young and
and its rich history through preservation and research and sharing of that heritage. The old. The honor of having been chosen one
Heritage Association recent past-president, Susanne Kerley, explains, “We do so in a way of Dallas/Fort Worth’s Top History Muse-
that honors the past, builds a bridge between generations and leaves a legacy for the ums is a testament to the hard work staff
future. The organization accomplishes this through programs and projects, scholarships and volunteers put into it.
and events that show and tell the story of Frisco and this area of Texas in a fascinating way
through the stories of the people and the land.” The Heritage Association is personally Toyia Pointer serves as the Heritage
special to Ms. Kerley, as it served as a means for she and her husband to be fully-immersed Center and Museum coordinator and
in Frisco’s history after moving into one of Frisco’s historic homes. She continues, “We oversees operations, including scheduling
joined the Heritage Association of Frisco and were welcomed into a group of wonderful volunteers and school tours (they host all
people who love Frisco and want to share the stories of where it started and how it has of the FISD second-graders each year), co-
grown.” ordinating all the maintenance and pres-
ervation projects for the historic artifacts
The Heritage Association was incorporated in the state of Texas as a nonprofit organi- and reproduction buildings on site. She
zation in 1998 and is run today by an all-volunteer staff. The current membership is com- also oversees the artifacts in the Heritage
posed of individuals, families and businesses. What truly makes it special is that the core of Museum’s collection. Ms. Pointer shares,
the organization represented in its founding year, 1998, represented the founding families “It was a nice surprise and an honor to be
of the community. “This milestone is a time to reflect on the goals accomplished during listed alongside high-profile history muse-
those years. The goals of the first years of the organization were to collect artifacts of ums in the area that we have a lot of re-
Frisco’s first 100 years as a farming community and preserve them for future generations. spect for. It is an acknowledgement of the
The dream of a beautiful museum as a place to properly store and showcase these items quality of our exhibits here and we were
came true in 2008, after citizens of Frisco passed a bond in 2002 that funded the building proud and excited that the article would
of the Frisco Heritage Museum and Heritage Center,” Ms. Kerley shares. “My personal help spread the word to those who have
not visited us yet. Hopefully, it inspired

FRISCOSTYLE.COM FEBRUARY 2018 73

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Susanne Kerley, the Heritage Association's
recent past-president, helps give museum tours

to all of the FISD second-graders each year.

some to come and see us for themselves and learn about Frisco and North Texas’ rich his- ing Frisco’s history for future generations
tory. Many people new to the area may not realize that Frisco is actually a community with a of citizens and visitors. Because of those
long history connected to the days of early settlements and cattle drives, and how the area combined efforts, examples of Frisco’s ar-
we now know as Frisco transformed with the arrival of the railroad in 1902.” chitectural past have been preserved and
recognized, along with family histories, ar-
VisitDFW tells readers that Frisco was once a train stop and shipping point for farmers at tifacts and photographs. Those early and
the turn of the 20th century, and describes the Frisco Heritage Museum as a place where continued efforts of so many dedicated
visitors can see a steam locomotive, a wooden caboose and historic buildings such as a people are what make it so special.”
blacksmith shop, a church and a schoolhouse.
This year, we will say “happy birthday”
What makes the Heritage Center and Museum truly unique is all that it has to offer. to Frisco, the Heritage Association and
Ms. Pointer explains, “We have a four-and-a-half-acre historical park with three historic the Heritage Center and Museum and
buildings (the 1895 Crozier Sickles Home, the 1905 Smith Muse House and the 1904 Leba- celebrate the past, present and future of
non Baptist Church), along with the Heritage Museum and replica structures like our log the very reasons we are able to call Frisco
cabin, calaboose (jail), Gaby’s blacksmith shop, the train depot and the one-room school home. If you have not yet had the oppor-
house. Here, you can get an overview of what life was like in North Texas and how rapidly tunity to visit the Heritage Center and Mu-
it has grown and continues to grow. Within our park, and especially on Third Sunday Open seum, it is located at 6455 Page Street. The
House days, when all the buildings are open for tours and demonstrations, visitors can get museum is open Wednesday-Saturday
a sense of how Frisco would have looked and what it might have felt like.” Ms. Pointer also from 10 a.m.-5 p.m. and Sunday from 1-5
credits its uniqueness to the planning it took to make such a place a reality. “We are lucky p.m. (It is closed on Mondays and Tues-
to have the almost 18,000-square-foot Heritage Museum. Many similar historic parks have days). An individual annual membership
individual historical buildings to visit, but we also have space for museum exhibits that al- is $15 and an annual family membership
low for Frisco’s history to be highlighted and explained narratively through text, graphics is $25. Members receive free admission
and art, in addition to artifacts on display. One unique thing is the large mural by artist to the museum, a 10 percent discount on
Janet Hart that tells the story of Frisco through the history of the Shawnee Trail/Preston Heritage items in the museum gift shop,
Trail and the arrival of the railroad. Another plus is Babe’s Chicken Dinner House on the invitations to special events and the op-
park grounds!” portunity to learn more about the com-
munity. Meetings with interesting speak-
Saturday, May 5, will mark the celebration of the Heritage Center and Museum’s tenth ers are held on the last Thursday of each
birthday. It will be almost exactly 10 years from the day it opened to the public. The cel- month, at 7 p.m., in the museum theater.
ebration will include a day full of activities and an open house for the community. More Quarterly lectures by local writers and his-
details will be released as the date draws nearer. torians and genealogy workshop sched-
ules, along with membership information,
As the Heritage Association celebrates 20 years, and the Heritage Center and Museum can be found at friscoheritage.org.
celebrates 10 years and a news-worthy recognition, the efforts and collaboration of those
from each organization are where credit lies. Of the celebrations to come, Ms. Pointer says Allie Spletter is a wannabe foodie and lov-
she and everyone at the Heritage Center and Museum look forward to celebrating with the er of all things pink and crafty.
Heritage Association all year long! “We are thankful to the Heritage Association for their
countless hours of volunteer work and local history research, combined with their foresight
to have begun working with the City of Frisco more than 20 years ago to start preserv-

74 ECONOMIC DEVELOPMENT

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FRISCOSTYLE.COM FEBRUARY 2018 75

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PROFILE

Frisco's Own
Investment
Philosopher

BY CHRISTI REDFEARN

76 ECONOMIC DEVELOPMENT

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Frisco resident Mike Lawson has a passion for
long-term investment strategies.

We all have our passions — that one topic you could talk about for hours terms of our optimism, our ability to keep
without realizing how much time has passed. The subject your friends future promises and commitments and
might avoid sometimes because they know you will dominate the the degree to which the reality that shows
conversation. For some, it is photography. For others, it is football. up tomorrow is close to what was in our
And for others, it is something else entirely. For Frisco resident Mike heads today. And how would you build an

Lawson, his passion is long-term investment strategies — specifically one called the investment strategy from that perspec-

“permanent portfolio,” created by Harry Browne. tive?” Mr. Lawson says. He says that tak-

Mr. Lawson and his wife, Crystal, are high school sweethearts from DeSoto, Texas. ing such a point of view encourages you

They have three children, a daughter who is a senior in high school, a son in eighth grade to look much more widely than you would

and a son in fourth grade. Mr. Lawson says otherwise.

about Frisco, “I think you know you are in LAWSON BELIEVES THE He adds, “It is
easy to ridicule
MR.the right place, not because you are always this kind of phi-
happy there, but because you have a hard losophy when you

PERMANENT PORTFOLIO STRATEGYtime visualizing yourself anywhere else.”
So, how did this family man and retirement go through years
of prosperity.” Mr.
CAN GO BEYOND INVESTING ALONEplan compliance attorney with degrees
from Southern Methodist University and Lawson reminds us
that we have plenty
TO INCLUDE RISK MANAGEMENT,the University of Texas, who enjoys watch-
ing the Dallas Cowboys, become an author of history to look
at where the finan-
GLITCHES IN OUR THINKING ANDand permanent portfolio expert?
Mr. Lawson, a Frisco resident since 2001, cial markets have
had their share of
INJECTING HUMILITY INTO OURwas a regular contributor to a few different
investment forums. He and Craig Rowland struggles. Even
beyond our own fi-
THOUGHT PROCESSES.(his book’s co-author, located in Oregon)
were making similar points about the per- nancial markets in

manent portfolio and it led them down an the U.S., there are

interesting path. “They were enjoyable discussions. Apparently, there was a guy who several examples of groups having their

works for John Wiley & Sons, the publisher, and he found the way and style in which we lives change completely almost overnight

dealt with arguments, how we kept everything calm and cool and never got emotional, — from the middle class in Cuba in the

interesting. He asked if we had thought about writing a book about the subject,” Mr. 1950s to those living in South Africa in the

Lawson says. “Of course, I had thought about writing a book, but writing a book and 1980s and even in Lebanon, more recent-

thinking about it are two very different things.” ly. Drastic change can happen quickly.

The path worked out well, as the publisher showed them how to put their ideas to- “People often have a certain vision of the

gether, how to maneuver the publishing process and, in 2012, Mr. Lawson and his co- future and they tend to arrange their lives

author, Mr. Rowland, found themselves with a published book called “The Permanent today around that idea. It is often fun-

Portfolio.” Mr. Lawson says they were just two guys who had interests in several things, damentally pessimistic or fundamentally

but this particular topic got its hooks into them both and they enjoyed testing how ro- optimistic,” says Mr. Lawson. He also says

bust the theory was and how much of a hidden gem it really could be. They both believe those ideas are all in our heads. We tend

Harry Browne was an interesting person — an author, economist and even Libertarian to lock ourselves into an idea and the per-

presidential candidate. manent portfolio works to truly prepare

“Unlike most investment strategies, the permanent portfolio begins from a more phil- us for whatever the future might bring —

osophical starting point. Human nature is such that we always get ahead of ourselves in good or bad.

FRISCOSTYLE.COM FEBRUARY 2018 77

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Mr. Lawson says the investment strategy had several opportu-
nities to test itself between the mid 1970s, when it first appeared,
up to 2008, with inflation adjusted returns of 4-5 percent. It is im-
portant to note that inflation adjusted returns are more difficult to
consistently deliver. The government money management goal
is to always have some sort of positive inflation. An example Mr.
Lawson used was a hypothetical year where your investment port-
folio has a return of 12 percent. If inflation was 11 percent, then
you are only coming out ahead by one percent.

In 2008, the permanent portfolio faced its first test of true defla-
tionary pressures — where prices were being driven down because
most people were not spending. For the first time in recent history,
most people were focused more on paying down debt and figuring
out how to delay major purchases. Home foreclosures were on the
rise and those who were able to keep paying their mortgages saw
their home values drop dramatically. Mr. Lawson thought it was a
good opportunity to truly test how the permanent portfolio invest-
ment philosophy would continue to provide returns.

The portfolio tells the investors to put 25 percent of their invest-
ments in long-term treasury bills, 25 percent in gold, 25 percent in
the stock market and 25 percent in short-term treasury bills (these
can be considered similar to cash). In simple terms, when one of
those assets gets above or below a certain level, you rebalance
everything to get back to that 25 percent allocation across the
board. It helps manage market risk and personal fears by creating
a systematic plan that takes emotion out of investing. Mr. Lawson
adds, “You let your winners run long enough to bank good gains,
and when something has a huge decline in value, you use that as
an opportunity to buy more.”

At the end of 2008, where many investment portfolios were
happy to minimize losses, Mr. Lawson’s portfolio showed a small
gain. “This is the best test this strategy will ever get in our life-
times — to live through a financial crisis, as terrifying as it might
be, it is incredibly instructive. The next time it happens, the peo-
ple who are old enough to remember 2008, will know they have
seen this before. They have seen the fear and the type of behavior
it leads to,” Mr. Lawson adds.

In the bigger picture, Mr. Lawson believes the permanent port-
folio strategy can go beyond investing alone to include risk man-
agement, glitches in our thinking and injecting humility into our
thought processes. “Our hope is that the person could read the
book, have no interest in the strategy and still find it very valu-
able,” Mr. Lawson says. “It was important to write a book a person
might actually want to read.”

The book has been available for over five years and still sells
well. The reviews on Amazon are largely positive. “Experience is
a marvelous thing and you hope your experience in life keeps up
with the decline in your other abilities. Yes, I am not as fast as I
used to be, but my knowledge and canniness are still strong,” Mr.
Lawson jokes. You do not know when the next tornado will hap-
pen, but you can build a storm shelter to be prepared.

So, what can you expect to see from our neighbor Mr. Law-
son in the future? Another book about another financial strategy?
One can only imagine what this Frisco resident will help the com-
munity discover next!

Christi Redfearn is a wife, mom and Aggie in search of that perfect
lap time in her weekend race car.

78 ECONOMIC DEVELOPMENT

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FRISCOSTYLE.COM FEBRUARY 2018 79

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Photo provided by the City of Frisco. DID YOU KNOW Photo provided by Leadership Prep School Frisco.

FRISCO’S ANNUAL DADDY DAUGHTER DANCE
Dads! Do not miss out on the chance to take your
daughter to this year’s 22nd annual “Be Our Guest”
Daddy Daughter Dance on February 3 at the Frisco
Conference Center. The attire is semi-formal and photo
sessions are available on site to capture memories of
this special night. Dance times are grouped by age, so
be sure to visit friscofun.org for times and to purchase
tickets.

Photo provided by Muricio Frye. FOUR UNIVERSITY OF NORTH TEXAS STUDENTS MIDDLE SCHOOL STUDENT AT
WIN AWARDS FROM THE NATION’S LARGEST LEADERSHIP PREP SCHOOL FRISCO
FASHION SCHOLARSHIP FUND NOW A PUBLISHED AUTHOR
The YMA Fashion Scholarship Fund (FSF) awarded Suhani Choudaha, a seventh-grade student
four University of North Texas (UNT) students with $5,000 prizes. Maia Wilson, a senior at Leadership Prep School in Frisco, created
from Frisco, is one of the students who received the scholarship. She is majoring in Briar Pinnacle Bunny, the main character of
merchandising and digital retailing with a minor in business. The YMA FSF awards Dear Diary, Aliens, in second grade, when
the largest single sum of money and the largest total number of scholarships in the her teacher, Ashley Fish, assigned a project
fashion community for future leaders. Go to ymafsf.org for more information about this for students to write from the perspective
scholarship. of an animal or creature. Miss Choudaha’s
mother, Smita Gupta, encouraged her
NCAA DIVISION I FOOTBALL daughter to continue writing, which lead to
NATIONAL CHAMPIONSHIP the creation of her very own book, which is
PLAYERS TEAM UP WITH now available in paperback and on Kindle
MIRACLE LEAGUE ATHLETES at amazon.com. Learn more about all of the
FOR FOOTBALL COMPETITION exciting things happening at Leadership
The NCAA Division I Football Prep School Frisco at lpsfrisco.com.
Championship took place
January 6 at Toyota Stadium. On LEGACY CHRISTIAN ACADEMY’S
the Thursday before the game, UPPER SCHOOL RECOGNIZED AS A
the championship teams faced NATIONAL BLUE RIBBON SCHOOL
off with athletes in the Frisco FOR 2017
community for a game of flag Legacy Christian Academy’s Upper
football. The NCAA Team Works Community Outreach event gave James Madison School has been recognized as a National
Dukes and North Dakota State Bison players the chance to pair up with athletes from the Blue Ribbon School for 2017 by U.S.
Miracle League of Frisco, a sports organization for local special needs children. During Secretary of Education, Betsy DeVos,
the game, college athletes served as coaches, referees and buddies to Miracle League for outstanding academic achievement.
players. The game happened at Frisco Paintball, a new location for this event. You can This program honors public and private
learn more about the Miracle League of Frisco at friscomiracleleague.org. elementary, middle and high schools
where students achieve high learning
THE FRISCO EDUCATION FOUNDATION HONORED standards or make notable improvements
FOR STRONG SUPPORT OF THE FRISCO ISD in closing the achievement gap. To be
The Frisco Education Foundation (FEF) received top marks for its work supporting recognized as a National Blue Ribbon
FISD students and teachers. The Foundation ranked 23rd in the country in an annual School, students must rank in the top
study of the impact of K-12 education foundations. It was named first in its division 15 percent on nationally-standardized
of foundations with $500,000 to $999,999 in annual revenues. FEF is a 501(c)(3) not- tests, such as the ACT or SAT. Legacy is
for-profit organization working in partnership with the FISD and the community to being recognized for low student-teacher
enhance educational opportunities for students. The FEF also awards college schol- ratios, high graduation rates and a 100
arships to graduating FISD high school seniors and hosts a summer STEAM camp percent college acceptance rate, as well
for middle school students. To date, FEF has handed out approximately $5.8 mil- as excellence in mentoring instruction,
lion to nearly 5,200 graduates. This is the third consecutive year FEF has ranked in core curriculum, community service and
the top 50 education foundations nationwide and the second year to be recognized leadership philosophy. The Council for
in the top 25. The study, conducted by the nonprofit, nonpartisan think tank The American Private Education selects 50
Caruthers Institute, examined eight key performance categories: annual revenues,
revenues per student, total assets, assets per student, investment income, total
program expenses, expenses per student and human capital. To learn more, visit
friscoeducationfoundation.org.

80 ECONOMIC DEVELOPMENT

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private schools nationwide for nomination each year to the U.S. Department of Education.
Legacy is the only high school in Frisco to receive this award since its inception in 1982 and
is one of only two non-public high schools currently named Nation Blue Ribbon Schools in
Texas. Learn more at nationalblueribbonschools.ed.gov.

THE MUSEUM OF THE AMERICAN RAILROAD ANNOUNCES LARGE GIFT PET OF THE MONTH
The Museum of the American Railroad recently announced it received the largest single
private gift in its history — a $300,000 donation from Amanda and Brint Ryan of Dallas. AXL, a Sheep-a-doodle, is the
The gift will fund a permanent year-round model train exhibit that will be housed at the newest member of the Frisco
Frisco Discovery Center, which will include a $1 million model train set donated by the STYLE pet family. Director of
Sanders Family. Earlier this year, Dallas resident Jane Sanders donated her late husband’s Sales, George Rodriguez, brings
2,500-square-foot model train set to the museum. The museum needed to raise funds to Axl to the office most days of the
move the massive set and secure indoor space to display the trains. The Ryans’ donation week, where he joins the rest of
will help disassemble, transport and re-assemble the collection. The Frisco Community the napping security team.
Development Corporation voted to make more than 3,000 square feet of indoor space at
the Discovery Center available for the train set. The exhibit is set to open in time for Spring
Break 2018. Visit historictrains.org for more information.

Photo provided by the Frisco Fire Department. REGISTER NOW FOR THE NEXT APP OF THE MONTH
CITIZEN’S FIRE ACADEMY DOSH is the free cash back
Register now for the Citizen’s Fire Academy app that finds you money
(CFA) Spring 2018 session (March 22-May for shopping, dining and
10) to get a behind-the-scenes look at the traveling with more than
Frisco Fire Department. Class participants 100,000 merchants and brands
get a chance to try on firefighter gear, ride nationwide.
on emergency calls and receive fire safety
training. CFA classes are scheduled Thurs- WORD OF THE MONTH
days from 7-9 p.m. for this eight-week pro-
gram. This free educational program provides citizens and those who work in Frisco (at jannock
least 18 years of age) with fire safety training for the home and workplace, plus hands-on
experience in emergency operations. The application deadline is February 26, 2018. Con- [jan-uh k], (adjective)
tact the Community Education Information line at 972.292.6351 with any questions. Ap- honest; fair; straightforward
plications and other information can be found at friscotexas.gov and at Frisco fire stations.

FRISCO PURCHASES 390 ACRES OF LAND
The City of Frisco will purchase 390 acres of land — much of which will be used to expand
its current park system. In January, the Frisco City Council unanimously approved an
agreement to purchase property from Brinkmann Ranch for $61 million. Located at the
southwest corner of Panther Creek Parkway and Preston Road, about 240 acres will
be used for athletic fields. Additional land will be used by the city’s community and
economic development corporations for future development. The 2016 Parks Master
Plan identifies build out population as
350,000 residents, noting a goal of 11.5
acres per 1,000 people. With the addition
of Brinkmann Ranch land, dedicated
park space totals approximately 1,840
acres. Also in January, the Frisco
Community Development Corporation
board voted to use $23 million in fund
balance reserves to purchase 100 of
the 390 acres. The Frisco Economic
Development Corporation will consider
the purchase of 50 of the 390 acres at
a future meeting. The city plans to use
general obligation bonds to pay for its
portion of the 240 acres. To get more
details, go to friscotexas.gov.

FRISCOSTYLE.COM FEBRUARY 2018 81

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ONE DAY IN FRISCO BY MELISSA SOUTHAM

On thin ice!

BUSINESS PROFILE

Living Your Best Life:
Superior T

Ushering in 2018 means hitting the reset button both mentally and physically tion management, testosterone replace-
as many people work to become the best version of themselves. For many ment therapy (TRT) and human chorionic
men, that reset button is oftentimes hard to find, as they deal with chronic, gonadotropin (HCG) treatments for men
debilitating and sometimes embarrassing sexual health and overall wellness suffering from low testosterone issues.
issues that hinder their ability to live their best lives.
While dealing with such issues is one thing, seeking medical help Son of Dr. Jerry
to treat the issue can often level-up the embarrassment factor for Lewis and chief op-
many men, and Frisco’s Dr. Jerry Lewis seeks to work closely with erating officer of
patients to help them create an overall state of physical well-being Superior T, Josh
through his local practice, Superior T. Lewis, says Superior
T came to fruition
Dr. Jerry Lewis has practiced in Frisco for more than 17 years. after Dr. Jerry Lewis
He was born and raised in Okla. and received his medical degree noticed an up-swing
in 1989 from the University of Oklahoma College of Medicine. Dr. in patients suffer-
Jerry Lewis and his office staff are fluent in both Spanish and Eng- ing from low tes-
lish, which allows them to communicate effectively with many of tosterone and ED,
the patients. Dr. Jerry Lewis is a board-certified anesthesiologist with more than 28 years of among any of the other abovementioned
experience in the field of pain management. Both Dr. Jerry Lewis and the staff at Superior health issues. “We set out to help patients
T have a primary goal to help male patients with the diagnosis, management and treat- achieve an overall state of well-being and
ment of specific conditions through non-invasive procedures and counseling. Recognizing to get them back to functioning normally
the need for a clinic designed exclusively for men’s sexual health and wellness, Dr. Jerry so they are able to live normal, healthy
Lewis developed the Superior T concept after treating patients who complained about lives, while improving their quality of life,”
signs and symptoms of low testosterone and erectile dysfunction (ED). he says. While many of the issues treated at
Superior T are both uncomfortable to talk
In seeking to help men better themselves, Dr. Jerry Lewis developed protocols to al- about and deal with, Josh Lewis says the
leviate patient suffering along with providing a complete wellness care platform for men. goal of the office is to create an environ-
The practice is committed to improving men’s sexual quality of life, offering a broad range ment of comfortability for patients, while
of customized treatment plans, including non-invasive procedures to treat ED, medica-

84 ECONOMIC DEVELOPMENT ADVERTISEMENT

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helping them understand their tion of new ones. The

diagnosis. Josh Lewis says, “We resulting improved

really seek to help educate the blood flow helps any

patient regarding their condi- man, not only those

tion, how we will treat them and with ED, obtain stron-

what they can expect along the ger and more sus-

way. We want patients to feel tainable erections.

comfortable talking about their Of the GAINSWave

health while fully understand- therapy, Josh Lewis

ing and addressing their issue. admits they have had

Our goal is to help patients tremendous results

understand how common the from the treatment

issues they are dealing with are, of patients. “The suc-

while reminding them they are cess rate is extremely

not alone. Many of the condi- high,” he says. “The

tions men come in with are eas- treatment is actu-

ily treatable and we don’t view ally correcting the

them as problems, but as an issue, not just treat-

acknowledgement that there is ing the issue.” After

an opportunity to better them- achieving successful

selves and their overall health.” results from GAIN-

Superior T’s staff offers indi- SWave therapy, one

vidualized treatment plans for patient shares, “My

low testosterone, ED, thyroid confidence has been

problems and alopecia. Patients dramatically changed

receive one-on-one attention since I started the

and consult closely with Dr. Jer- program.”

ry Lewis or his board-certified Superior T is also

staff. As men’s sexual health and very much focused

wellness specialists, the staff’s on the treatment of

primary goal is to help patients alopecia and hair

diagnose and manage their MYSUPERIORT.COM loss through PRP,
sexual health needs. Given their 469.480.6470 from which patients
training and experience, they have had significant
can diagnose, manage and help 6045 ALMA ROAD, SUITE 305 results. Typically, hair
men who are suffering from low MCKINNEY, TEXAS 75070 loss treatment results
testosterone and ED. In addi- can take up to a year
tion to performing non-invasive to see, but with PRP
procedures and counseling pa- therapy, Superior T’s
tients on their sexual health and patients are seeing

wellness, the staff consults with results in as little as 60

other physicians and coordinates with them to help meet patient needs. days. PRP therapy is also used in conjunc-

During the consultation, patients can expect to receive information regarding their tion with GAINSWave to treat Peyronie’s

specified condition that is focused specifically on addressing the issues they are having, disease.

while receiving a full explanation regarding their diagnosis. Dr. Jerry Lewis and his staff of- At the end of the day, it is Dr. Jerry Lewis’

fer a number of treatment options, ranging from basic patient education, medication regu- knowledge, care for patients and empathy

lation and management and care coordination with other healthcare providers to nonin- that allows Superior T to be set apart from

vasive treatment procedures, TRT, ED medication, HCG treatment, alopecia platelet-rich other practices. Every treatment option

plasma (PRP) therapy, Peyronie’s disease and complete male health and wellness services. offered through his clinic is one in which

Superior T helps patients address a vast range of men’s sexual health needs while working he very strongly believes in as he works to

to develop customized men’s sexual health and wellness treatment plans, tailored specifi- improve the lives of men.

cally to each patient. Embarrassment and denial should never

In addition to these services, the clinic is one of only three to four in the area to offer an be reasons to ignore a health condition

FDA-approved breakthrough technology called GAINSWave™ to treat ED. This is a revolu- that negatively impacts one’s life. Ad-

tionary drug-free, surgery-free and non-invasive therapy that uses pulsed acoustical waves, dressing your condition might just be the

providing a breakthrough solution for men seeking better erections and optimal sexual change needed to make it a banner year.

performance. As steady blood flow is the key to this common male problem, GAINSWave Book your appointment today online or by

therapy uses pulsed acoustic waves to open existing blood vessels and stimulate the forma- calling the Superior T office in McKinney.

FRISCOSTYLE.COM ADVERTISEMENT FEBRUARY 2018 85
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