FSM October 2012

BEST OF BUSINESS • OCTOBER 2012 • VOL XVII, ISSUE 5 • $2.50
Promoting Community & Commerce since 1995

of

BUSINESS

2 01 2

RETURN OF THE SIDEKICKS

ATTACKING YOUR ATTACKER | A CHILLING THRILLER





of FEATURE

BUSINESS 29

2 01 2 2012 BEST OF BUSINESS

Congratulations to the 2012 Frisco STYLE
Best of Business winners!

By Allison Harrell

On the cover:
The first pieces of the Museum of the
American Railroad’s rolling stock collection

arrived in Frisco, August 27, 2012.

Photo by:
Chris Fritchie

61 D E PA R T M E N T S

1 5 B U S I N E S S

Creating High-performance Teams

| By Carolyn Cameron

23 FAM I LY

Why the “Y?” | By Carolyn Cameron

61 D I N I N G

71 G ame Day Grub | By Heather Rodriguez

71 E D U C AT I O N

Real World Defense | By Allison Harrell

4 FRISCO STYLE Frisco STYLE Magazine proudly sponsors the Celina Balloon Festival, Christmas in the Square,
Clothe-A-Child, Frisco Arts, Frisco Community Parade, Frisco Family Services, Frisco Freedom
Fest, Gary Burns Fun Run, ManeGait Therapeutic Horsemanship, 2012 Mother & Daughter
Tea and Style Show, Plano Balloon Festival, Prosper Arts & Music Festival, Prosper Christmas
Festival, Silver Dollar Ball and is a member of the Frisco Chamber of Commerce.

BEST OF BUSINESS



53 67 BEST OF BUSINESS
OCTOBER 2012
COLUMNS
publisher
20 Business Report CHRIS JOHNSON
48 AUTO
editor
The Power to Satisfy | By Andrew Johnson ANDREA HIKEL

51 Streets of Frisco art director
53 S P O RT S & E N T E RTA I N M E N T LEAH RATLIFF
staff photographer
A Haunted History | By Andrea Hikel CHRIS FRITCHIE
manager, account services
63 Small Bites ANDREW JOHNSON
64 Recipe
67 P E T S staff writers
ALLISON HARRELL
Gone But Never Forgotten | By Chris Martin
CHRIS MARTIN
77 C O M M U N I T Y D E VO T I O NA L director of business development

Season of Change | By Pastor Dono W. Pelham GEORGE RODRIGUEZ
advertising sales
78 P R O F I L E MICHELE REAVES
LESA SWIMELAR
He’s Baaaaack! | By Maria Leahey
AD SALES: 972.335.1306
83 Did You Know
84 Community calendar Style Publishing Group,
86 O n e D ay i n F r i s c o | By Chris Fritchie P.O. Box 1676, Frisco, Texas 75034

WANT TO KNOW MORE about this month’s topics? We’ll have additional Phone: 972.335.1181
information on Frisco YMCA, local self-defense classes and much more at Toll Free: 877.781.7067
friscostyle.com.
Fax: 214.722.2313
6 FRISCO STYLE [email protected]
www.friscostyle.com

No portion of this publication may be
reproduced without express written permission

of Style Publishing Group, LLC.
©2012 All rights reserved.

Look for us on:



LETTERS TO THE EDITOR

NOT ONLY do I appreciate what you do for Clothe-A-Child, but publication. It devalues your product to include such drivel.
also now, I can thank you for featuring Frisco Lacrosse in your Lana Corcoran
magazine. Everyone at Frisco STYLE is fantastic and thank you
again for helping the community in all you do! THANK YOU for sharing your opinion on our September finance
article. Our goal for the article was to share the opinions of local
Jill Hornback residents on the topic of Obamacare and how they feel it will af-
fect them or has affected them personally – to localize the results
LOVE your magazine – and appreciate how wonderful you present and to explore what may be ahead for readers as the legislation is
Frisco and reflect upon all Frisconians. Additionally, thank you for implemented. Our local sources were unpaid and claimed to have
your support for all businesses and charities in our town. no overt political agenda. Regardless, they gave their opinions and
were quoted as to what they thought and had experienced as a
Sherri Vrla Hale result of the legislation.

I AM DISAPPOINTED that your article on Obamacare was so mis- However, note that a survey conducted by The Deloitte Center
leading and filled with false statements. You quoted an “expert” for Health Solutions asked doctors if they agreed “physicians cur-
saying that 40% of doctors said they would consider leaving the rently practicing will stay in practice.” “Fifty-four percent said ‘yes,’
profession if Obamacare passed. It has been proven that this fact while 34 percent said physicians would stop practicing.”
was fabricated. http://mediamatters.org/research/2010/03/17/
hours-after-fox-corrected-the-record-beck-perpe/161809. I am so There are many other surveys with diverse findings, but a pre-
disappointed that any publication of any kind would print an opin- ponderance indicate unrest among healthcare professionals to the
ion that is so blatantly false. Moreover, when I got my degree in point that a significant percentage are considering leaving the in-
Journalism, it was made very clear that in order to present a re- dustry as a result of the Affordable Care Act. These findings are
spectable viewpoint there must be contrasting facts presented. consistent with Mr. Thompson’s.
Only then would reporting be valid. All of the examples expressed
their distaste for Obamacare, even if it benefited them. What NEW! Don’t miss our App of the Month. From enter-
about an opinion from someone who didn’t benefit, but supported tainment to productivity to shopping, each month
healthcare for all anyway? Overall, I was completely disappointed we’ll highlight one helpful app on our community
that such a biased article filled with inaccuracies was approved for calendar.

8 FRISCO STYLE BEST OF BUSINESS





FROM THE PUBLISHER

DON’T MISS

Moms and their mateys can

dress up as pirates or in

dressy attire to attend the
2012 AHOY MATEY! MOTHER

It didn’t take long to noticeSON DANCE. The event will be held at
Wakeland High School, 10700 Legacy that, along with the message that the other party “stinks,” both recent political conventions
Drive, on Saturday, October 13. Tickets sent a message about and to small business. While differing on seemingly everything,
can be purchased online at friscofun. including taxation, jobs, healthcare, national defense and social programs, our elected
org or in person at the Frisco Athletic officials seem to know the importance of business and want to send a message to
Center, 5828 Nancy Jane Lane. Americans that all businesses play a critical role in the health and welfare of our country.

Bring the family Make no mistake, this importance is all the more true locally, as it is nationally. Our
to experience the local businesses provide at least three critical elements to a growing, thriving community:
power of the story 1) Products and services that help form the quality of life we’ve come to expect and enjoy;
performed by
some of the nation’s 2) Tax revenue that helps fund certain fundamental city services and our schools; and
best-loved tellers at the LONE STAR 3) Jobs that allow us not only to earn a living and provide for our families, but also to know
STORYTELLING FESTIVAL, October the joy and fulfillment of being able to produce products and services our community
19-20. For a schedule of activities needs and wants.
and storytelling times, visit www.
lonestarstories.org or call 972.292.5669 As the trains roll into Frisco for the Museum of the American Railroad, I am reminded
for more information. of the stories of former Frisco mayor Bob Warren and others of how the first trains came
through North Central Texas in the early 1900s. In 1901, as the Frisco Railroad was building
a new line from Denison to Carrollton, this location was selected as the watering stop

FRISCO FIRE SAFETY for the steam locomotives to refill, so a station and depot were built. After the postal
TOWN will hold its sixth service would not allow the town to be called “Emerson,” the area’s settlers were given
annual Fall Festival the opportunity to name the town and wisely chose “Frisco” after the railroad that gave
with Trick-or-Treating Event on Friday, it birth.
October 26th from 6 p.m. to 9 p.m.,
8601 Gary Burns Drive. Come in Ultimately, and in a relatively short period of time, the railroad paved the way to more
costume and enjoy seeing clowns, real people, a post office, a general store, two lumberyards and a bank, followed a few years
fire engines, safety house and some later by the formation of a school district, the town’s first electric generating plant, the
realistic fire/rescue elements. Tots Frisco Waterworks Company and the Frisco Fire Department. These businesses and public
to fifth graders will enjoy fire escape facilities served to meet the basic needs of the area’s residents.
training, the interactive fire engine
and, of course, trick-or-treating. Visit Years passed and the number of residents and businesses grew with the ebb and flow
www.friscofire.com. of many factors, such as the weather, the state and national economies, technology and
simple providence. Today, Frisco alone boasts more than 2500 businesses, most serving
the needs of area residents, just as those early companies did. Other businesses are
providing valuable goods and services to area establishments so they, in turn, can better

COMING UP serve the citizenry.
In this issue, we are pleased to recognize nine of those businesses as our 2012

Best of Business Award winners. As is the process each year, area businesses submitted

applications and completed a comprehensive questionnaire to provide detailed insight

into their company. Rich Allen of ActionCOACH, a local business-coaching firm, collected,

compiled and evaluated all applications. Each business was assessed in its effectiveness

and excellence in standard business functional areas such as customer service, sales

process, vision and mission. We then selected winners based on the information gathered

during the entire application process. Note that industry and prior engagement with Frisco

STYLE or ActionCOACH were not consideration factors.

‘TIS THE SEASON to be creative! Enter Our sincere thanks to Rich Allen of ActionCOACH for his all-important role in the
the Frisco STYLE Gingerbread House application and evaluation process.
Contest for your chance to be featured
in our December magazine! Deliver Along with publicly recognizing these winners at our annual Best of Business reception
completed gingerbread houses to 7790 at The River Club by WinStar World Casino at FC Dallas Stadium, we honor them in this
Main St. by November 9. Sponsored 2012 Best of Business issue. We thank all applicants for supporting our community and
forming such a valuable core of the community we are all proud to call “home.”

by Market Street, a free gingerbread

house kit will be available to the first 25

participants. Come by our office to pick

yours up starting October 15.

11OCTOBER 2012 FRISCOSTYLE.COM





14 FRISCO STYLE BEST OF BUSINESS

BUSINESS

James Roberts, President of iDynamx, points out each team member’s core strengths.

HAVE YOU EVER WONDERED why you fashion, whether positive or negative. transparent with one another through the

may get along swimmingly with some James Roberts, President of iDynamx, process, producing incredible familiarity,

people and not so well with others? Why the creators and publishers of the more effective communication skills,

does it appear to be so easy to work SOI assessment, explains, “The SOI and ultimately, more success in working

with some individuals and yet utterly assessment is a scientifically valid together to accomplish mutual goals.”

profitless to do so with others? And why instrument that helps individuals identify The SOI assessment tool is a short but

is it that the simplest of messages Creating High- thorough, 84-item questionnaire
can’t seem to be communicated performance requiring twenty minutes to
effectively between individuals, complete. The results are then
team members and even spouses? Teams compiled using four scales,
measuring Cognitive Influence, or
The answer lies in a person’s how one abstractly or concretely
personality, and ultimately their processes and expresses ideas;
Style of Influence™ (SOI), a type of Relational Influence, or how one
behavioral assessment that helps relates to others, whether emotionally
define the preferred ways a person empathetic or emotionally insulated;
engages information and influences

others. Your style--a preference BY CAROLYN CAMERON Goal Achievement Influence, or how
for behaving one way rather than assertive or accommodating one

another--governs the way you lead others, their own contributive strengths. It allows is to others while engaged in activity or

participate in teamwork communication, individuals to understand and explain their tasks; and Detail Influence, measuring how

make decisions and manage change; it preferred way to engage information and one prefers to manage details, whether

even regulates the way you learn. Simply influence others. For more than twelve very controlling of tasks or more of a

put, the SOI is a behavioral profile firmly years, I have taught the SOI assessment. delegator. All four scales are comprised

established within an individual by the age Through these experiences, I have of two values, one at the upper end of

of 3, helping to identify the reasons why witnessed top level executive teams as well the scale and one at the lower end, with

you act the way you do, process ideas and as corporate employees, married couples no advantage to one over the other.

concepts and hear messages in a certain and church leaders become amazingly Once completed, the participant receives

OCTOBER 2012 15FRISCOSTYLE.COM

a three-page “snapshot” as well as a popularity have increased more recently team communication, allowing individuals

fifteen page detailed report analyzing within the last decade, with more than a better understanding of why they may

and explaining the participant’s default 80 percent of surveyed companies using act a certain way and process information

behavior, identifying ‘positive strengths’ them during the hiring process or when in a specific fashion, encouraging positive

and ‘negative potentials’ and reflecting making executive level management team interaction, rapport and relationships

how the person is influenced and leverages decisions, according to a May 2011 study within the team.”

their influence in the world around him. by consulting firm Aberdeen Group. In Vericrest Financial, a premier financial

Mr. Roberts notes, “We live in the today’s straggling economy, businesses services company primarily engaged in

American mindset the servicing

where we all want the of residential

highest scores, but mortgage

with the SOI, this isn’t and consumer

the case. There is no finance loans,

advantage to a higher understands

score versus a lower this issue all

one. So, if an individual too well. As the

ranks a ‘2’ on the U.S. mortgage

cognitive scale, he or industry has

she generally enjoys faced one of the

solving pragmatic and most wrenching

practical problems transformations

versus engaging in in U.S. history,

theoretical what-ifs Vericrest

and brainstorming Financial

activity. This is just this recently hired a

individual’s makeup. seasoned and

It’s not good or bad accomplished

– it’s just the way the CEO to direct

person is designed. and rebuild

Could this person be the company’s
a ‘5’ on the cognitive There is no advantage to a higher score versus a lower score with an SOI assessment. strategic vision

scale if needed, and direction.

participating in an idea-generating are all too often faced with a myriad While the executive team expected a

discussion for a short time? Of course. of problems and are seeking all forms dramatic change in how they operated as

Anyone can. But this isn’t his ‘sweet spot.’ of relief to increase efficiencies, doing they took on new clients in this dynamic

The SOI allows a person to live in the more with less and boosting overall work marketplace, they also experienced the

strength of his score and celebrate the performance. challenge of high-powered executives

fullness of the sweet spot, whatever it may Mr. Roberts continues, “Almost every meshing work styles and learning to

be.” group I speak to is seeking to create collaborate to work well together.

Developed collaboratively in the ‘High Performance Teams,’ with the goal Michelle Greenstreet, Senior Vice

mid-1980s by four PhDs, the SOI was to increase productivity, provide more President and Head of Human Resources,

originally developed for the non-profit effective communication tools and hire Vericrest Financial, explains, “Our CEO

sector, providing a tool to understand sharper and more effective individuals. is an extremely smart, motivated and

an individual’s attributes and strengths. However, as I tell executives around the strategic individual, who has big ideas

While the Myers-Briggs Type Indicator country, just because you bring on a and is accustomed to working on a large

(MBTI) and DiSC personality assessments highly qualified candidate doesn’t mean landscape. He moves at a fast pace, and

were extremely popular during this time, you will have a ‘high performance team.’ he is one that seizes opportunities as

they instead provided insight into how Assessments are widely available today, they are presented. In this changing and

someone sees one’s self within one’s and the SOI is designed to help identify evolving market, our leadership team was

environment. Conversely, the SOI is a each person’s strength, collectively presented with many strategic business

more integrated behavioral assessment helping teams make better decisions to opportunities, and through the day to day

tool, helping to explain on a measurement ensure meshing and “fit” of personalities process of working together, the team was

scale not only how a person influences within the group. This in turn, creates communicating priorities, but at times, we

others, but just as importantly, how the more efficiency. As corporations place seemed to be missing each other.”

environment and other people influence individuals on projects where their Familiar with a variety of personality

that person. natural “sweet spot” exists, business runs assessment tools, Ms. Greenstreet sought

While these various assessments have smoother and individuals have a higher out the SOI assimilation tool to short cycle

existed for some time, their usage and level of satisfaction. The SOI also furthers the very long process of familiarizing the

16 FRISCO STYLE BEST OF BUSINESS

OCTOBER 2012 17FRISCOSTYLE.COM

team with each other’s work styles and up mechanism to ensure all ideas were more effectively.”
influences. “I chose the SOI assessment categorized and prioritized. The entire He continues, “We liked the tool so
as it is steeped with a number of critical process has been extremely enlightening
components we needed, including for our team and brought a higher level much, we later introduced it to our entire
discussion of behavioral methodologies, of comprehension and cognizance to our staff and use it proactively when we are
the focus on communication techniques organization. It sounds very simple, but hiring. Anyone who is being seriously
and the core cognitive abilities, allowing our literally, we saw immediate impact through considered for a position at our church
team to become much better acquainted this exercise, bringing understanding to is requested to take the questionnaire.
very quickly. The SOI is a very enlightening our business goals as well as to each of us We are then able to compare the results
and telling instrument, and because we personally.” against our position description, ensuring
have such an aggressive growth strategy the candidate’s characteristics match
and are in significant strategic change The team was able to focus with the requirements. The tool provides
management, we required a tool to allow such deep insight into ourselves as well
our executives to quickly comprehend and on core strengths, allowing as into our fellow team members, and it
incorporate cohesive works styles in order offers a common vocabulary for us to use
for us to reach our goals.” each member to work and reference, helping us all to remain
on the same page when we interact with
After each member of the executive more effectively together one another. As a result, the SOI has
team completed the short, user-friendly been instrumental on how our church
assessment online, Mr. Roberts met with and encourage clear, direct operates. It’s truly been exceptional in our
the executive team offsite, discussing each environment.”
member’s results and uncovering “the communication.
elephant in the room,” while engaging As Vericrest Financial and Preston Trail
the leadership team collectively in a Preston Trail Community Church of Community Church both attest, the SOI
conversation to find resolution tools right Frisco has also benefited from using the assessment is a tremendously useful
then and there. The team was able to focus SOI tool. Paul Basden, one of the senior tool. For organizations serious about
on core strengths, allowing each member co-pastors explains, “Two years ago, we maximizing team potential as well as
to work more effectively together and elected two new elders, to make a total of individuals seeking their personal “sweet
encourage clear, direct communication. five to the team. We were looking for the spot” both professionally and personally,
best way to integrate the group, ensuring the SOI offers key understandings about
Ms. Greenstreet notes, “James’ they were maximizing their communication strengths, weaknesses, communication
facilitation using the SOI results was methods and working cohesively as a styles and influencers. Through the SOI’s
excellent and very insightful, revealing group. Generally, it takes time for a team insightful details, we can all be operating
key issues within our organization, all to understand each person’s individual in our “sweet spot” much more readily in
which needed to be discussed openly. strengths and weaknesses, but the SOI the future.
The SOI tool provided a safe place to do assessment accelerated the process for
so. Through the discussion, we were able us. We each took the short survey and Carolyn Cameron is a freelance writer,
to engage in conversation, practically James met with us afterwards, helping mom to three vibrant, young
discussing day-to-day operational us understand how our individual profiles boys and enjoys running long-
changes and instituting a systemic follow- correlate with one another to communicate distance treks.

18 FRISCO STYLE BEST OF BUSINESS

Protecting Your Family and Business

n Business Representation

n Entity Formation

n Estate Planning

n Asset Protection

n Probate FREE
Consultation
n Will Contests

n Lawsuits Involving
Trusts & Estates

www.jhflegal.com

Frisco

Hall Office Park
2591 Dallas Parkway, Suite 408
Frisco, Texas 75034

(972) 668-6810 Metro

(214) 705-2020

Cynthia D. Hurley, J.D.

Resident Partner, Frisco
Board Certified - Estate Planning &
Probate Law
Texas Board of Legal Specialization
[email protected]

Dallas Rockwall

10000 N. Central Expressway 701 Justin Road
Suite 800
Rockwall, Texas 75087
Dallas, Texas 75231
214.369.0361 972.772.2600

Principal Office: Dallas, Texas

OCTOBER 2012 19FRISCOSTYLE.COM

20 FRISCO STYLE BUSINESS REPORT

CUPCAKES CUBED GRAND OPENING BENEFITING
SPECIAL OLYMPICS
Cupcakes Cubed will have a grand opening celebration on
Saturday, October 13th, with proceeds benefiting the Frisco/
Plano Special Olympic delegations. A half dozen cupcakes
will be offered for $10 on October 13th only. Boxes will contain
two Wedding Cakes, two Ultimate Chocolates and two
Stuffed Cookie Doughs. The store is located at 5105 Eldorado
Parkway, Ste. 160 (Target shopping center) and the event will
begin at 9 a.m. and end at 9 p.m. or when sold out. One half
dozen per customer, no substitutions. www.cupcakescubed.
com.

WHAT A GREAT DOG!
What a Great Dog! Training Center (WAGD) is pleased to
announce classes will be held at their new, 16,000 sq. foot,
climate-controlled facility beginning October 15, 2012. Class
offerings include Pet Manners, Canine Good Citizen, all
levels of Agility, Rally Obedience, Competition Obedience
& Nose Work. WAGD, which has operated in Prosper since
2007, is very excited to expand into the largest indoor training
facility in Texas. The new state-of-the-art facility boasts three
competition-sized training rings, including a full size, indoor,
climate-controlled competition agility field along with 2,000
sq. feet of retail space, containing training items, unique toys
and premium dog foods. WAGD caters to all dog owners from
beginners to highly experienced competition dog handlers.
For information about classes, visit www.whatagreatdog.com
or call 972.347.3881. WAGD currently operates at 200 East
First Street in Prosper, the new facility is located at 10550
John W. Elliott Parkway, Suite 200.

BUILT FOR TRAINING
A new 10,000 sq. ft. gym has opened in Frisco, unlike anything
else in the market. Icon Gym, located at 7164 Technology, Ste.
201, adds a completely new meaning to gym membership
with no more confusion, crowds or high-pressure sales. Team
Training Memberships include your access to coach-led
sessions throughout the day, fusing the camaraderie of group
training with the accelerated results of personal training. They
also offer Youth Athlete Strength and Conditioning program,
which has already proven to be pivotal in setting young
athletes apart from the crowd. Since “personal training” might
bring to mind someone counting reps and chatting as you
stroll on the treadmill, Icon also offers Private Coaching. Icon
coaches are highly educated and passionate about what they
do so you are guaranteed a challenging training experience.
Visit www. icongym.com for more information.

DOES YOUR BUSINESS have some exciting news to
share? Email [email protected].

BEST OF BUSINESS

OCTOBER 2012 21FRISCOSTYLE.COM

22 FRISCO STYLE BEST OF BUSINESS

FA M I LY

WHETHER YOU KNOW the YMCA membership, which was compelling at extremely affordable compared to other

through a bad (or great) 1970s disco song this time. The idea jumped “the pond” after school and day care programs.”

or you grew up near one down the street, in 1851, leading to the formation of the In addition to the Youth AfterSchool

everyone has heard of it. Far fewer people, first YMCA in Boston at the Old South program, the Y offers Parents Night Out

however, really know about the plethora Church by Thomas Valentine Sullivan, and and a variety of camp options, including

of opportunities abounding inside. For the YMCA began admitting women in summer camps, overnight camps, day

example, did you know the YMCA offers its programs at the end of World War II. camps and more. Ms. Bowers adds, “This

programs supporting individuals and For nearly a century and a half, the YMCA summer, my kids are participating in the

their families facing cancer or families has been evolving and benefiting people YMCA Camp on the Lake, which is a five-

with a member in the military serving our through a variety of services including day-a-week camp at Lake Lewisville. It

country? Frisco YMCA offers personal training reminds me of being a kid again.
Recently celebrating a for adults and youths. My kids are outside all day,
everyday. I drop them off at the
new name change, the “Y”

is extending its reach into local Frisco campus early every

communities by offering weekday morning, and they are

programs, helping to address back for pickup by 5 p.m. I hear

many of the challenges about their tubing, swimming,

faced by our nation today. hiking, exploring and craft

One of the Y’s key initiatives adventures. More importantly,

is to build awareness and they are taught and watched

understanding in order by those who love teaching and

to expand their efforts being around kids. I can trust

and further strengthen the caregivers as they have my

communities across the kids’ best interests in mind.”

country. With more than 160 Camp on the Lake provides

years of experience, the Y’s kids controlled adventure and

mission statement remains innovation while enjoying social

the same: “To put Christian connection during the camp

principles into practice experience. At Camp on the

through programs, building Lake, children learn life skills

healthy spirit, mind and body and are able to explore their

for all,” allowing individuals interests while gaining a sense of

to reach their full potential Why the “Y?” independence and conquering
as they grow physically, new heights. Kids age 8 and
spiritually and mentally. younger have more structure

Bill Markell, Vice President BY CAROLYN CAMERON during their days, while older
of Operations, explains, children have more freedom

“Today at the YMCA, we are to choose their activities. The

focused on building and sustaining three housing establishments, vocational and kids are supervised at all times, and the

key areas: Youth Development, Healthy educational programs, youth recreational Y ensures all activities have a safe child-

Living and Social Responsibility, with camps and sports programs, services to-adult ratio. Ms. Bowers continues, “My

the hope of impacting individuals and for those in the military and diversity kids are completely disgusting after a day

communities as a whole for the common programs. in the sun, but every day, they return with

good. Simply put, our focus is to change The first Frisco Y location opened in a smile on their faces. It’s priceless.”

lives for the better.” 1991 and now has more than 6,500 active Conversely, the Y offers summer camp

The YMCA, or the Young Men’s Christian members with 41 additional program options for those children who are not

Association, began in 1844, catering to sites throughout the city utilizing FISD the “outdoorsy” type. Day camps are

young men in London who had migrated and city facilities. Heather Bowers, YMCA available each week, featuring a different

from rural areas to find jobs. At that time, Board Member and Principal at Lone Star theme and providing hands-on learning,

the city offered a bleak future, filled with Benefits, explains, “I became exposed activities and crafts in a fun and safe

meager wages and negative influences. to the Y AfterSchool youth program at environment. All camps are available for

One young man, George Williams, joined our local elementary school and I was Frisco residents as well as those living

with 11 friends to form the first YMCA, pleased to find a creative and constructive outside the city, and kids are sure to

providing a refuge of Bible study and schedule of kids’ activities during their experience a different adventure each

prayer for those who sought reprieve from off hours. My kids study hard every day week.

the dangerous streets. The YMCA sought at school and through the Y AfterSchool, Youth sports are also a very popular

to better the community as a whole, they remain active and engaged while facet to the Y. In 2011, more than 3,500

crossing social lines and offering an open having tons of fun. Plus, the cost is youth were involved in various sporting

OCTOBER 2012 23FRISCOSTYLE.COM

Youth sports programs are available, giving kids the opportunity to participate in a non- LiveSTRONG program, designed to
competitive program, above. More than 92 different classes are offered through the Y, ranging accommodate the needs and the quality
from Zumba to aerobics, below. of life for cancer survivors and their
families through a free, 12-week program
programs, giving kids the opportunity to family-friendly environment and provides of instruction and usage of the Y facilities.
participate in a non-competitive program. a laid back, comfortable and easy-going
Available for 3-year-olds through sixth mindset. Ms. Bowers notes, “We also offer Cancer survivor and Frisco resident,
graders, the youth sports programs an hour-long certified training program Patty Erway understands and appreciates
include basketball, volleyball, flag football, for kids, teaching them how to work out the LiveSTRONG program through first-
soccer, baseball and cheerleading. YMCA effectively using very limited exercises. hand experience. “I can honestly say the
coaches lead the players through drills Within pediatric guidelines, this type of support and care I received through my
and games as well as offer clinics and training fosters a mindset of being and LiveSTRONG support group and trainer,
drills to help expand game skills with the staying active, creates a healthy routine Lisa Turner, was incredibly helpful in my
goal of growing personally, improving within their lives and caters to the family path back to health. My cancer was a
relationships, developing leadership skills structure. I difficult physical, emotional and spiritual
and most of all, having fun! can tell you journey for me, and my experience with
– no other the YMCA and the LiveSTRONG program
Ms. Bowers notes, “Starting with our gym in this helped me come back and recover from
ankle biters program, our 3-years-olds area offers a it. It was life changing.”
learn the basics of the game, like how specialized
to kick a ball or how to dribble. Our goal program In late 2005, Patty, at age 39,
is to teach kids good sportsmanship, for kids this experienced hip pain on a Tuesday and
coordination, conditioning and teamwork age. It’s very was limping by the end of the week. After
while in a nurturing environment.” s p e c i a l .” three months of appointments and tests,
Mr. Markell she was diagnosed with Stage 4 Non-
In addition to youth development, adds, “We Hodgkin’s Lymphoma, a cancer of the
healthy living is a second key tenet to want the lymphatic system with tumors located
the Y’s mission statement. A wide range family to in her spine and pelvic region. After
of healthy living programs are offered come and undergoing chemotherapy and radiation
including CPR and first aid classes, stay a while, and we have the programs twice in 2006, the cancer returned later
diabetes prevention training, obesity to prove it.” that year. This led to more chemotherapy,
prevention classes, personal training and radiation and a stem cell (bone marrow)
group exercise classes for active, older Because we all know healthy living transplant in 2007.
adults and youth. More than 92 different is much more than working out, the Y
classes are offered through the Y, ranging strives to provide educational programs, After hearing about the LiveSTRONG
from Zumba to aerobics, “Silver Sneakers” promoting healthier long-term decisions. program through her husband, Patty joined
for mature adults to stretching classes for One such educational program is the the group and Lisa Turner, her trainer,
those less limber. The Y encourages a very walked her through the process along
with four other women. “Lisa and I spoke
24 FRISCO STYLE
about my
physical
goals, and
she per-
formed
an assess-
ment for
me as
well as
evaluated
my fatigue
and
mental
state. We
met twice
a week for 12 weeks, working out together
in a personal training environment. Lisa
guided us through all of the exercises,
explaining the types of weight to use,
teaching how to modify the exercises
and informing us how to eat correctly.
Sometimes it’s so intimidating to work

BEST OF BUSINESS

OCTOBER 2012 25FRISCOSTYLE.COM

out, especially when you are in that ‘post camp programs to families that have a Healthy living is a key tenet
treatment’ condition, and having a safe loved one deployed oversees to Iraq or of the Y’s mission statement.
place provided great encouragement for Afghanistan. Mr. Markell explains, “The
me.” She smiles and continues, “Before YMCA believes, as part of their mission,
this experience, I didn’t work out regularly, we must be accessible to those who may
and starting the process was like climbing need us. Our goal is serve those in need
Mount Everest. But, the LiveSTRONG by providing ongoing encouragement,
program truly partnered with me and tools and resources, day in and day out,
spurred me to continue. It’s part of my addressing the most pressing social
regime today – I am stronger because of issues. We work to make sure every
it.” child, family and community has what
they need to achieve their best. In these
Giving back through social responsibility recent depressed economic times, the Y
is the third critical piece to the Y’s mission. is here, building healthy spirit, mind and
The generosity of others is the core of the Y’s body for all. We are here to strengthen
existence as a world-renowned non-profit the community.”
organization. The support of the hundreds
of thousands of volunteers, as well as their Spend some time at the Y and you’ll
private and public donors allows the Y to be amazed by all you discover. It’s a
give back to the communities and people social hub, an educational learning
as a whole. In 2011, the Y served 1,100 center, a place for youth to congregate
Frisco families alone through a variety of and a respite in the hectic world we live.
activities that they otherwise would not Overall, it’s a place to find joy and peace,
have been able to participate in due to the communing with and serving others.
unforeseen economic conditions within
their respective families. Carolyn Cameron is a freelance writer,
mom to three vibrant, young
One such outreach includes boys and enjoys running long-
the Military initiative, offering free distance treks.
membership privileges and residential

26 FRISCO STYLE BEST OF BUSINESS

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• Foreign Language Raising Life-Long Learners

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OCTOBER 2012

28 FRISCO STYLE BEST OF BUSINESS

FEATURE BY ALLISON HARRELL

REAL ESTATE

photo courtesy of Hall Office Park WINNER: Lloyd D. Lowe
HALL OFFICE PARK photo by Chris Johnson
Honorable Mention
Stonebriar Centre HALL FINANCIAL GROUP, FOUNDED IN 1969 by icon Professional Services
In addition to being home to real estate developer Craig Hall, was one of the first office Winner: LD Lowe Sr., Financial Advisory
more than 160 Frisco retailers developers in North Texas to predict the positive future of
(some unique to the area), Frisco, contrary to popular opinion that few businesses would Lloyd Lowe, owner and founder of LD Lowe Sr., Financial Advisory, is committed to helping individuals achieve financial health
Stonebriar Centre provides the consider relocating north of Highway 121. through financial counseling and planning services. The services, which are provided to individuals, small businesses and small
opportunity to go ice skating, business owners, include investment management, employee benefits, retirement planning, estate planning, and insurance evaluation
ride a carousel, visit a unique soft “The City of Frisco has been an important entrepreneurial and placement. The financial advisors, Lloyd Lowe and Ethan Bonar, are licensed and certified in a wide range of financial and estate
play area and watch the latest partner for us -- and as entrepreneurs we are always excited planning capacities.
hit movie! Plus, dine at one of when new and great things happen. It has been a unique vision
many great restaurants, including combined with the City’s support that Hall Office Park’s tenant LD Lowe’s goal is to provide effective asset management and education for all of their clients. “Many people who try financial
Bucca di Beppo, California Pizza roster has grown to include more than 100 companies with planning on their own, fail miserably,” says Lowe. “They often lack the broad-based training to cover all the bases.” Mr. Lowe is
Kitchen, The Cheesecake Factory, 2,600 employees. Our mission is to continue ‘redefining the dedicated to assisting people in making important decisions and keeping them from making mistakes that may sabotage their long-
Chili’s Too, Dave & Buster’s, workplace,’ providing our tenant partners with exceptional term goals. Advisors at LD Lowe help clients map out their investment strategy by taking into account personal needs, desired
Jason’s Deli and TGI Friday’s. amenities and services for years to come,” said Hall. standard of living, tolerance for risk, and the clients’ stage of life. “Every client is different,” explains Lowe. “We make investment
No one can dispute the value and and financial recommendations based on personal preferences and needs.” The company so believes in individualizing services, that
impact of Stonebriar Centre Hall Office Park, Hall Financial Group’s premiere property three meetings and a phone interview are conducted before investment and financial recommendations are made. A financial plan
on Gaylord Parkway is testimony to Mr. Hall’s insight into the area’s future potential economic and investment strategy is formed only after significant research and considerable thought regarding the client’s needs.
to our community. growth. This 162-acre development is master planned to include a total of 3.5 million square
feet of office space distributed in 18 to 20 office buildings. A full-time concierge staff arranges The personal touch is evident throughout the company and sets LD Lowe apart from other financial advising firms. Clients calling
numerous timesaving services, including a car wash, laundry pickup and delivery, lunch delivery the office talk to a real person on the phone, not an automated system. The financial advisors take the time to understand the goals
and errand service. This contributes to the bottom line success of the park’s tenants and the of each client and spend time educating customers on financial concerns when necessary. “There is nothing packaged here,” explains
surrounding community. Lowe. “We personally manage the financial concerns of each client.” The biggest mistake people make financially? “Not planning at
all,” says Lowe. “They don’t steer. They may feel completely lost handling their financial future, so they don’t do anything.”
During the past two years Hall has leased more than 445,000 square feet in an otherwise weak
commercial leasing market, contributing to Frisco becoming one of the fastest growing cities in LD Lowe Sr., Financial Advisory was established in 1984 and is located on Main Street, just east of North County Road. Lowe
Texas. This year alone, more than 169,000 square feet has been leased at the park. attributes much of the company’s success to the Frisco community and to the people he has hired from the area. Referrals from
satisfied customers are responsible for much of the growth of the company. “Seeing the community grow and being a part of that
Corporate powerhouses such as Fujitsu, Levi Strauss & Co., EADS TELECO and Tenet growth has been a tremendous experience for us,” says Lowe.
Healthcare have relocated to Hall Office Park. Local business leaders Strasburger & Price LLP,
IntegraStys, the Frisco Economic Development Corporation, Frisco Family YMCA, Cross Creek Honorable Mention
School of Frisco, Gateway National Bank and Frisco Association for the Arts are located there
as well. Fran Reisner Photography – Fran Reisner won Dallas Photographer of the Year and is dedicated to providing high quality photographs
for clients. Her primary products include custom portraiture, wedding and event photography, and some commercial photography.
The Texas Sculpture Garden, the largest private collection of its kind open to the public, is Fran Reisner Photography was established in 1985.
located on four acres at the Park’s entrance. The Garden features 40 sculptures by some of Texas’
finest artists. Today, the park is a superior office environment that blends architecture, landscape,
technology and art, and offers tenants first-class office space combined with unprecedented
amenities.

Not only has Hall Office Park contributed to the economic boom in North Texas, but also
the development has grown into a community-gathering place. Since its inception, Hall Office
Park has been the site of the city’s Fourth of July Freedom Fest with more than 40,000 friends
and neighbors attending each year. This year, Hall will be the site of the Gary Burns Fun Run this
month that funds scholarships for graduating Frisco high school seniors.

October 2004 Congratulations to Hall Office Park, the Best of Business 2004 winner in Real Estate. October 2005 35Frisco Style
33Frisco Style

German descent and that’s how the name FFCC DDaalllalsas

of the Ocame about. The company was formed
of the Ozbecause a lot of people in rural areas of
zaTexas on small farms and ranches couldn’t

find anyone to write insurance for them. so

a rin true Texas fashion, they banded together

and formed their own insurance company.

rJust like back then, mr. Rush is out there
BBaanknk several hundred property and casualty ksks
companies in the united states. In 2005,
mr. Rush was district agent of the year and
has always been one of the top-producing
and profitable agencies in Texas.

Customer service is the bottom line for
mr. Rush. If his customers need him to
come to their home to explain the policy

today writing insurance on farms, ranches, or help fill out the paperwork, he does

Taking the Bull farm machinery and equipment, irrigation that, and according to Germania policy, he Michael Hitchcock,
by the Horns equipment, hay, barns and all sorts of inspects every property they insure. general manager, FC Dallas
things regular insurance companies aren’t
But there are those times when an agent

interested in. truly needs to go above and beyond. There

Thomas Rush tells a story about the Because of its farming roots, Germania was the time when elderly customers

time he went to check out a country has a different philosophy about profit. got home late on a rainy evening to find

property for insurability. There was the “Germania’s philosophy is that we only a glass sliding door broken out and their

rain, the long walk, the absent owners, need to make a five to six percent profit,” house burglarized. They called mr. Rush

and then, oh yes, there were a few bulls says mr. Rush. “If we make more than a right away. They were understandably

that chased him over a barbed wire fence. five to six percent profit, we’re probably uncomfortable sleeping in the house after year. This is the only venue in the world
besides los angeles where this has
It wasn’t the most fun, but it makes a good charging our customers too much money the intrusion and were worried about the occurred. “Those types of events are very
popular with Frisco residents,” says Mr.
story. It was just another day in the life of and we need to reduce our premiums. rain coming in. so mr. Rush came over Hitchcock. “They can drive right down
the street from their house and see one
a Germania Farm mutual agent. We just want to service customers and with a sheet of plywood and securely of the world’s greatest celebrities playing
in their own backyard.”
For 24 years, mr. Rush has served give them the best product and service we covered the door so they could sleep well.
Pizza Hut Park and FC Dallas take
the Frisco community as an agent for can. We only want to make a little money, mr. Rush’s clients were very appreciative, great pride in working with the Frisco
community, including the City of Frisco,
not a bunch of money.” It helps that as a but for mr. Rush, it was all in a day’s – or Frisco Independent school District and
farm mutual company, Germania was given rather a night’s – work. the Frisco Chamber of Commerce.
special privileges by the Texas Legislature. The FC Dallas Foundation is the
Rates are not regulated by the state, they franchise’s charitable arm. It helps local
have more flexibility and they don’t have organizations with money raised through
to pay a premium tax. events such as Frisco Community Night.
among other things, it provides grants
The Ward Group distinguished to local organizations to help youth in
Germania Farm mutual as one of the community.
the top 50 in america out of
Germania Farm mutual. “Germania only shopping, The franchise uses players as positive
does business in Texas. We’ve been here Making Waves ticket sales, role models for local kids, sending players
111 years--since 1896, and this gives us merchandise out to speak at every school in Frisco at
FC Dallas is the third winningest team sales – all that least once a year. The club offers clinics
utualan advantage over other companies. We in Major soccer league (Msl) history. revenue comes to the for Frisco soccer children and hosts
The franchise played its first game in city and it’s taxable. Not only camps and academies at the Pizza Hut
understand Texas – the market, weather april, 1996, and opened Pizza Hut Park, are we bringing in Metallica and some of Park complex. The franchise also has
patterns, geography and people,” says its home stadium, on august 6, 2005. the best artists in the world to Frisco, local youth clubs called FC Dallas Youth
like the ripples from a stone thrown into we’re also bringing in a number of fans to and FC Dallas academy.
Mmr. Rush. “I’ve been doing this for more a pond, the impact of FC Dallas and Pizza spend a lot of money here.”
Hut Park on Frisco is multi-faceted and “In everything we’re doing, we take “We have all these different resources.
than 25 years. In the past I’ve seen a lot of growing. into consideration the community and It is part of our master plan and our
The facilities at Pizza Hut Park are world- how we can best help local businesses business plan to make sure we’re helping
G Farmcompanies come into Texas, write a lot of class, including the stadium itself and and the residents of Frisco,” says Mr. the local community, which is Frisco,”
the fields outside. The stadium employs Hitchcock. “One of our core values is to says Mr. Hitchcock. The plan is paying
business, start losing money and then pull more than 100 people and hosts an help make the community in which we off. From entertainment to stimulation
out. We can’t pull out. It’s the only place average of 50 events each year. Concerts live, work and play a better place to live, of the local economy to charitable
we do business.” like Ozzfest on august 9, 2008 drew work and play. We take a lot of pride in contributions and community events, FC
more than 20,000 people from outside that while running a successful business Dallas and Pizza Hut Park are making a
ermaniamr. Rush believes in the company’s all- the area, with a tremendous economic operation. We’re proud to call Frisco tremendous splash in Frisco.
impact to local businesses. “We estimate home.”
risk coverage. “all-risk coverage gives you that Ozzfest generated $9 million for the Frisco soccer association is one of 43www.friscostyle.com
more coverages. most other coverages local economy,” says Michael Hitchcock, the largest soccer associations in North
general manager of the franchise and Texas and at some of the professional
have a main peril policy. If the peril is not the facility. “Hotel rooms, restaurants, games, as many as 50 percent of the fans
come from Frisco. Pizza Hut Park and
actually listed or named on the policy you October 2008 FC Dallas have hosted David Beckham,
famous midfielder and captain of the
have no coverage for it. most companies los angeles Galaxy, three times this

cover you for the 14 main perils. We give

you more coverages.”

The founders of

Germania Farm

mutual

were of

Sake Toro owner, Sherri Vrla and
K.C. Choi Molly Hoebeke
photo by Chris Fritchie
photos by Chris Fritchie

In today’s competitive marketplace, it takes more than just a high-quality product or speedy service to really make your business

DELIGHTING CUSTOMERS stand out. one important milestone on the road to enduring success is achieved when a business is able to turn their customers into

Heart’s D esire enthusiastic, die-hard fans. this kind of loyalty happens when a business consistently delights its customers, so that they come away

from each interaction with a good feeling. our winner of the delighting Customers award, Every dog’s day Canine Resort & day spa,

has truly mastered the art of delighting two sets of customers--both their canine guests and their human clients.

owner Lori Myers says that her business is truly unique among other pet service providers. “We are not a boarding facility, we’re not

a kennel; we really are a resort for dogs.” services at Every dog’s day include a luxury hotel for dogs with suites that boast walls made

Building and sustaining a boutique. Heart’s desire is unique in that have some moms who work while their of drywall, beds with mattresses and linens, and tVs with dVd players and cable service. special services are available for the resort’s
successful business is about much more provides an oasis for customers amid the kids are in school, so we have a 9 a.m. to
than simply getting customers through hustle and bustle of surrounding retail 2:30 p.m. shift so they can be home with four–footed guests, including story time, swim sessions in the resort pool, spa services such as a massage or pedicure and yummy
the door. the next critical step, says establishments. says Ms. Vrla, “Heart’s their kids.” a contented sales staff helps
Rich allen, is ensuring that customers desire is one of those places that people to create delighted customers, making treats. “We have fresh frozen yogurt that we make onsite for the dogs, and we have a dog bakery to do custom birthday cakes,” says
are not merely satisfied, but delighted just come to have an experience. it’s a a trip to Heart’s desire more than just
with their experience. “Once someone place where someone can come before a run-of-the-mill shopping experience. Ms. Myers. “at bedtime, we have little snacks for the dogs, kind of like a mint on the pillow.”
says they want to do business with you, they go to the grocery store, or if they says Ms. Vrla, “One of our favorite
Texans have never been known for Wrong.” The dish got its name, he says, you have to do something that makes want to go somewhere to unwind and things to say to our staff is this: ‘Realize Ms. Myers says that when she opened Every dog’s day Canine Resort & spa in 2008, it was with the intent of treating the dogs
the customer say, ‘i’m getting more than relax, it’s a place where they can come that you could be the only smile that
great sushi. steaks, yes. Barbeque, of course. But sushi? from the fact that “it’s so good there must be i expected. You told me i would get in and just walk through the store—it’s someone sees today. Be that smile.’ We in her care as guests. “our clients are our human customers, and they are the ones who pay the bill, but the dogs who stay with us
one thing, but now you have absolutely a happy place.” just think that’s different. For our store
nope, not until now. enter sake Toro. The small sushi restau- something wrong.” But he guarantees that all the ingredients exceeded that.’” delighting customers that’s critical.” are our guests, whose ‘pet parents’ are entrusting us with their comfort, safety and happiness.” For this reason, Ms. Myers says that
doesn’t happen by accident, Mr. allen Part of what sets Heart’s desire apart
rant in Frisco square opened its doors in the spring of 2008 and are perfectly legal, you just have to know how to make them says. it involves a very methodical and provides a delightful experience for in addition to providing service with she has crafted everything at Every dog’s day around the idea of a luxury resort experience for dogs. “Meal service here is called
process of staying connected to their customers, says Ms. Vrla, is their a smile, the Heart’s desire sales staff
has made great strides in changing the way north all work together. That’s something Mr. Choi knows how to customers, making them want to come unique approach to sales. “We have goes above and beyond to ensure the ‘room service.’ We serve fresh ice water. our little furry
back more frequently and making them a different philosophy. We have no customer’s expectations are not only
Texans think about “their” food. Owner Kwang do in spades. delighted to do business with you. sales goals for our people. We’re not met, but exceeded. “We are always charges are absolutely our guests—we cater to them every dogs day
commission-based.” and while this may asking, ‘Can we special order that and want them to be happy and have a really delightful resort & day spa
“K.C.” Choi moved to Frisco from austin where On any given day, you’ll find sake Toro com- Based on these criteria, our selection seem counter-intuitive to motivating a for you?’ ‘Can we gift wrap it?’ ‘Can experience so that the next time they come they are
for Best of Business in terms of delighting sales force, Ms. Vrla says it has actually we package something separately for happy and dragging their ‘parents’ to the door.” delighting customers award
he was proprietor of a successful sushi restau- fortably filled with patrons. Friday and satur- customers is Heart’s desire, located had the opposite effect. “Our sales you?’ ‘Would you like us to wrap that
in Frisco on the southeast corner of people have been with us, like, forever,” and you can pick it up later if you have Ms. Myers says that when it comes to feedback, the
rant. One night a customer told him about day nights customers should expect a short lebanon and Preston Road. in business she says with a laugh. “We think our more shopping to do?’” says Ms. Vrla. guests of Every dog’s day are quite straightforward
for more than 15 years, Heart’s desire people are incredible.” Heart’s desire “Whatever the customer needs, we
the booming city of Frisco. although the wait for a table. If there’s a special event owners sherri Vrla and Molly Hoebeke has 13 part-time employees, with flexible make sure that’s at the forefront. We
have managed to create much more than shifts that fit their employees’ lives. just serve with a servant’s heart. that’s
Sakegrowth of the north Texas town Toroin Frisco square, the wait may be much a successful gift and home accessory Citing one example, Ms. Vrla says, “We what we believe we’re here for.” in their response. “our guests are limited in their
longer. even with the busy
sounded too good to be true, pace Mr. Choi and his wife 40 Frisco STYLE Best of Business ability to communicate with us, but their response is
Mr. Choi decided to move Lidya, the restaurant’s main
his family here and see for hostess, enjoy getting to definitive. It is clear where you stand with the dogs, and after their first visit when they come back wagging their tail, happy to see us,
himself. That was in March
dragging their owner to the door, it’s an incredible experience.” Ms. Myers says her human clients are grateful for the peace of mind

of 2008, a few short months know their customers. as that comes from finding a place where they know their precious pets will be pampered. “our ‘pet parents’ love their dogs and would

before the whole country went a matter of fact many of do anything in the world for them. When they find that our pricing is pretty competitive and they get our level of service, then they are

into a fiscal freefall. But ask him today if he would do it all again the unusual names of items on his menu came from interaction thrilled. But the peace of mind we provide makes us a bargain, because you can’t buy that.”

and Mr. Choi answers without hesitation: “absolutely!” with frequent guests. Mr. Choi remembers the man who came While the resort and spa experience at Every dog’s day keeps canine guests wagging their tails, Ms. Myers understands that the

Taking chances is nothing new for Mr. Choi; maybe it has to his Las vegas restaurant on a regular basis with his girlfriend. interaction of her staff with the human clients is just as important. In addition to being die-hard dog lovers, Ms. Myers says her hotel

something to do with where he began his career as a chef: Las since the woman ordered the same sushi roll on every visit Mr. reception staff consists of people who are professional and well spoken, and who understand the importance of building a relationship

vegas. It was there, working in some of the most well known Choi named the dish “The Girlfriend.” One night the man came with the dogs and their owners. “I know we do a great job of keeping our guests delighted, whether it’s in our daycare or grooming or

restaurants on the strip, that he honed his craft, experiment- in alone and, when questioned, explained that he and the woman boarding. I know the dogs are delighted, and our clients are, too. We hire happy people and train them to perform well, and we get to

ing with different combinations in his quest for the perfect su- were no longer dating. her favorite dish is now known as “The play with dogs all day and hand out treats, so why shouldn’t we be happy?” Ms. Myers smiles, “It’s a pretty happy place.”

shi roll. some people say he hit the jackpot with “something ex-Girlfriend.” 48 Frisco sTYLE

44 Frisco STYLE Best of Business bEsT oF businEss

FRISCO IS CONSTANTLY GROWING, changing and improving right
before our eyes. New businesses are constantly opening their doors
and well-established businesses are continuing to flourish year after
year. What characteristics help these companies see continued
success? With our 10th Annual Frisco STYLE Best of Business Awards,
we celebrate nine local companies who exemplify one of nine key
elements that must be present in order for a business to succeed.

We are pleased once again to partner with ActionCOACH’s Rich Allen
in selecting the 2012 Best of Business winners. The years of experience
he’s amassed helping transform good businesses into great ones have
provided the framework for our Best of Business categories, as well as
the selection process.

From music to fitness to plumbing, this year’s applicants were as
diverse as the community they represent. Congratulations to all of the
2012 Frisco STYLE Best of Business winners!

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OCTOBER 2012 29FRISCOSTYLE.COM

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Jenny & Christy Sullivan

SUCCESSION PLAN

Christy’s Draperies

BEGINNING WITH the end in mind is an axiom that is as true she says she was already mapping out her exit strategy. “I think I
in the arena of business as in any other. Most business owners thought about that from day one. I knew it was a good business,
stay so focused on the here-and-now they give little thought to even before I got the courage to go out on my own, and I wanted
what will happen to their business when they are no longer at the to pass it on to my daughter, if possible. It seemed like wishful
helm. But an important measure of long-term success involves thinking at the time, but I always thought it.” Daughter Jenny
the development of a plan for succession. Our pick for this Sullivan meanwhile had gained invaluable experience working
year’s Succession Planning Award is Christy’s Draperies, a Plano in the design center of a national fabric manufacturer. “That
business that is already mapping out the future transition of the gave me a little push, because she was a great sales person at
business. Robert Allen,” says Mrs. Sullivan. “I thought we could combine
our talents and make this work.”
Owner Christy Sullivan began her unique drapery business in
1998 as a sideline born out of her own bad drapery experience. When she opened Christy’s Draperies at its Preston Road
“Eighteen years ago, when I built my house, I purchased custom location in Plano, Mrs. Sullivan brought daughter Jenny on board.
draperies. I picked everything out off little swatches and spent The move has been a good one, with business up 70 percent in
$10,000. But, I wasn’t happy with them when they were done! I the past year. Now, looking to the future, she says the company is
thought there’s got to be people who would like the concept of taking strategic steps toward one day transferring the business to
having draperies already made up, that they can take home and her daughter. “By hiring more people as we are able, I don’t need
try out.” Mrs. Sullivan began purchasing window treatments from to be as involved. I love being involved and picking out fabrics
garage sales and putting them in a booth she rented in an antique and designs, and I like working with people, but as we grow and
mall. “Eventually, the window treatments were selling better than increase our revenue, there are things we’ll be able to implement
my antiques, and I knew I was on to something.” Mrs. Sullivan so that I can get out when I want to.” Hiring a professional
continued purchasing more and more high-end draperies from workroom to handle their manufacturing has also been a huge
garage and estate sales until draperies became the focus of her step, says Mrs. Sullivan. “They pick up and deliver to us, and they
business, and she determined to begin creating new draperies. are wonderful. That has really helped us grow.”
“I realized that I couldn’t depend on what I found secondhand,”
says Ms. Sullivan. As she looks to the future, Mrs. Sullivan says it looks bright.
“I just really like working with my daughter. I lost my mother to
In August of 2008, after years of working out of a booth breast cancer when I was 18 months old, so it’s such a blessing
in antique malls, Mrs. Sullivan opened the doors to her own that I get to work with my own ‘little girl.’”
business. But even back in the early days of the antique malls,
BEST OF BUSINESS
30 FRISCO STYLE

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Kevin Hodes

GIVING BACK TO THE COMMUNITY

Meridian Payment Systems

WHILE IT GOES without saying, turning a profit is a necessary of the Frisco Sister Cities Committee and Vice-Chair of the
element of success in business; there is something truly Downtown Advisory Board. “I’m looking to get involved in
outstanding about a company that recognizes the importance other boards within the city right now,” he says. An alumnus of
of giving back to the community. This year, we applaud Meridian Frisco’s Citizen Police and Fire Academies, Mr. Hodes says there
Payment Systems for their unselfish resolve to enrich the Frisco are many aspects of the city that need volunteer work, and he is
community. determined to leverage the flexibility of his work schedule and
his resources to maximum usefulness for the community. His
Meridian Payment Systems President Kevin Hodes says his company website lists sponsorships Mr. Hodes has provided for
company is an independent sales office to the third largest organizations, including the American Fallen Soldiers Project,
merchant service provider in the country, NPC. “We offer a Boy Scouts of America, Young Entrepreneurs Academy, Miracle
product that nobody really thinks about too often, but it is a League of Frisco and several local businesses.
necessary evil. As probably one of the most profit-eating parts
of any business, we offer them a service to pay less to process Mr. Hodes says joining the Chamber of Commerce is
their credit cards while getting incredible service.” important not only from a business-building standpoint, but
from a community-building standpoint as well. “I would say it’s
While he has built a successful business as one of NPC’s not a sprint, it’s a marathon. It takes time to build relationships
largest sales offices in the country, processing billions in with individuals. Once they get to know that you’re serious
credit card payments each year, Mr. Hodes chooses to devote about helping them and the community, they are more likely
a significant amount of time and energy to the betterment of to work with you. My business is developed on relationships,
his community. “A number of years ago I was approached by and I’m looking to develop long-term relationships with my
one of my customers who said I needed to join the Chamber of customers so they know I’ll be there when they need me. I really
Commerce. At first I thought, I don’t need to join the chamber. enjoy helping others in the community and that includes helping
My whole business is referral and I like being anonymous.” customers not be taken advantage of. Everybody deserves
Still, with the prodding of his customer, Mr. Hodes joined the to be treated the same, whether they do a small amount of
chamber. After attending his first meeting, his thinking quickly business or a tremendous amount of business. I never forget
changed as he learned about the Chamber’s leadership training where I came from. We’re all born broke and we’re all going
program. “I applied for Leadership Frisco Class 14, and since, I to die broke, but in between, we can all enjoy life, and that
have gotten way more involved in the city itself.” includes helping other people.”

Some of Mr. Hodes’ involvements include acting as Chair

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Luke & Melody Ouyang
BUILDING A HIGH-PERFORMANCE TEAM

Music Institute of North Texas

ANY SUCCESSFUL BUSINESS owner understands they will only many applications for employment. In addition to conventional
be as effective as the team they’ve assembled. Music Institute of interviews and musical performance, the stringent process for
North Texas, winner of last year’s Best of Business/Compelling prospective instructors includes talk of the vision for MINT. “We
Vision Award, stands out again this year as a winner for their high- are very focused on our vision, and they have to agree with our
performance team. philosophy,” says Mr. Ouyang. “We know every teacher has their
own style, but we want to be sure they are able to agree with our
With their staff of almost 30 teachers, Melody and Luke Ouyang mission and how we treat students and family members.”
have managed to assemble an outstanding team of instructors
for their Frisco music school. “All of our teachers have to have a Although their instructors are highly educated, there is additional
degree in their specific instruction area. So we don’t hire a voice training that happens through regular, ongoing staff meetings.
teacher to teach piano, for example,” says Mrs. Ouyang, MINT’s “Everybody’s technique is different, but we train teachers to teach
director, and herself a world-class musician. “Instructors have to a certain way in terms of how they manage the students and the
have at least three to five years of teaching experience before they families. Everybody has their own specialty, so we get together and
join us. Since I’m an educator myself, I also know what qualities discuss how we can improve our teaching,” says Mr. Ouyang. “The
to look for when I interview them. Something we really look for is teachers really like these meetings. It’s not just Melody lecturing
the ability to communicate to all ages, from very young to senior them. We order dinner and have a group learning environment.
citizens.” That’s one of the advantages of being a teacher here, they are able
to learn from other teachers as well.”
Mr. Ouyang, president of MINT, says, “Our minimum
qualifications are that the instructors have at least a bachelor’s And while adhering to processes and procedures is important,
degree. A lot of them have their master’s and some have their the Ouyangs stress the importance of respecting the artistry of
doctoral degrees. What’s nice about having so many teachers their instructors. “I treat everyone as part of the team by involving
is that they all have their own individual style. We have teachers them in decision-making and getting feedback from them,” says
we think are better suited to younger kids; we have some who Mrs. Ouyang. “They see they really have a say in what we do.
are better suited to students who are pursuing recreational They’re not just workers in our school. They are artists, they all
lessons and then those who are better for students who want to have their own way of performing their instruments and we respect
make music their career. We’re able to offer a range of teachers, them. They are part of a team, and that goes all the way from our
depending on what an individual needs.” school manager to our teachers and the rest of our staff. We feel
like we’re all in this together and we’re all very proud of what we
Because of the reputation Music Institute of North Texas has can offer.”
established in the North Texas area, the Ouyangs say they receive
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Karen & Michael Schaul
KEY PERFORMANCE INDICATORS

Lone Star Baby & Kids

IF A BUSINESS is like a vehicle, the key performance indicators months. We have to have constant cash flow coming in otherwise
are the dashboard, providing a consistent snapshot of its we’ll be out of business.”
condition across several critical areas. The savvy business owner
has harnessed these key indicators, carefully tracking them to Another metric carefully monitored by Mr. Schaul is crib-to-
maximize effectiveness and maintain momentum. This year’s KPI mattress ratio. “Every crib or bed that leaves our warehouse
Award goes to Lone Star Baby & Kids, named one of the top 20 should have a mattress with it. We have some of the best
baby stores in America. mattresses available, and we know the better the baby sleeps the
better mom and dad sleep.”
Owners Michael and Karen Schaul say their family-owned
business, located in Frisco since 2001, has the largest selection Additionally, customer tracking includes monitoring which
of baby cribs and big-kid beds in the Central Southwestern marketing tools are most effective. “That’s really changed during
United States. With more than 50 vignettes of furniture in their the last dozen years,” says Mr. Schaul. “When we opened, the
showroom, parents can see exactly what their baby’s room might internet was hardly ever mentioned. Now when customers come
look like. “Almost everything in our vignettes is for sale,” says in, that’s probably one of the number one things that brings them
Mr. Schaul. “We have customers that even ask us for the color to us.”
of paint on the wall.” In the 11 years the company has been in
business, Mr. Schaul says the company has delivered more than Another important metric for Lone Star Baby & Kids is
25,000 cribs across the Metroplex. “Even though we’re a family- employee performance. “Our employees educate customers
owned business, we’re a good-sized business and we compete and develop a relationship with them, and in our business that
very well against our competition.” is really important, especially during this special time in a mom
and dad’s life,” Mr. Schaul explains. “My people need to be able
In terms of tracking metrics, Mr. Schaul says it’s an integral part to educate them, and that’s really what makes us different from a
of his company’s success. “I have a background in finance and big box store, where you might be dealing with a high school kid
accounting, so numbers are really important to me, particularly that has no idea.” By tracking and rewarding their performance,
as you are making decisions. We have goals—daily goals, weekly Mr. Schaul says Lone Star Baby & Kids has experienced incredible
goals, monthly goals and annual goals on sales.” Mr. Schaul says loyalty from its employees. “I still have a person who joined me
he tracks written business—a number based on the number of the first week we opened in 2001. She’s been with me from day
cash and carry sales on any given day. “The reason I call it ‘written one. I have three other people who’ve been with me for ten years.
business’ is that most of our customers are pregnant. They may We’re doing something right in terms of treating our employees
order their crib today, but we may not deliver it for three or four well, and typically when you treat your employees well, they’ll
treat your customers well.”
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Craig Tyler, Bryan Whatley & Jenny Whatley
REPEATABLE PROCESSES

NexGen Fitness

FOR ANY GROWING BUSINESS, establishing repeatable get to know them better.” A 100-question trainer certification
processes is a key to success. By standardizing processes, a test developed by Mr. Whatley is also conducted at the third
business can gain efficiency, reduce costs and eliminate mistakes. interview, and must be passed before the candidate is hired.
This year’s Repeatable Processes Award goes to Frisco’s NexGen
Fitness, a business already reaping the benefit of its well-oiled One of the reasons NexGen is able to attract the most
systems, just ten months after opening. Owner Bryan Whatley experienced trainers is the company’s team approach to personal
says that in addition to the original location near Main and Teel, training. “We’re open from 5 a.m. to 9 p.m., so we have morning
a second NexGen Fitness Frisco location is already planned at trainers and evening trainers. If a client typically comes in at 5
Legacy and Warren, which will open in December. a.m. but needs to reschedule one day and come in the evening,
she’ll be working with a different trainer.”
Such rapid growth can be attributed in part to the unique
nature of what NexGen does. “We are different from many In order to provide a consistent experience for clients regardless
health clubs or gyms,” explains Mr. Whatley. “We don’t charge of the trainer they work with, Mr. Whatley says there are several
monthly fees or initiation fees. But the main thing that separates processes in place. “We have clients fill out a lot of paperwork as
us is the privacy of our training sessions and the experience and far as health history, exercise history and goals. During weekly
education of our trainers.” As a result, Mr. Whatley says clients staff meetings, we stay on top of each client’s folder, tracking
see better, more consistent results, which leads to a much higher all their past workouts and results. So if the morning client who
retention rate than other personal training gym environments. has to work out in the evening has never worked out with Jason
“The industry standard is about 65 percent,” says Mr. Whatley, before, that’s okay because Jason knows everything about her—
“Our retention rate is about 90 percent.” her kids’ names, her dog’s name, everything that’s going on with
her workouts.”
Every trainer at NexGen has earned a degree as well as the
top three national certifications for personal training, and all Mr. Whatley says another important component of NexGen’s
participate in continuing education. The rigorous hiring process team training philosophy involves making sure his trainers are all
at NexGen helps ensure team members are the right fit. In on the same page. “Whatever advice one trainer is giving, we
addition to several traditional interviews, candidates conduct a all need to have the same philosophy behind it.” Even though
test training session. “The second interview includes a scenario their trainers are already highly educated and experienced, Mr.
where they put my wife through a training session while I critique Whatley says the 100-question trainer exam taken by all new
and grade them. We’ll take the best from that session for a third hires is an important part of the process. “It helps us not only
interview where we have a more detailed conversation and really recommend the same things to clients, but also to understand
the science behind it.”
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Minnie Garcia, Dr. Travis Campbell
& Brittney Gilmore

DELIGHTING YOUR CUSTOMERS

380 Family Dentistry

WHILE MUCH of the business world is rooted in the realm of chairs, adjustable televisions with noise-canceling headsets,
the concrete and easily measurable, a truly successful business warm, scented towlettes to freshen up and even blankets in case
also understands the importance of the intangible. Feelings patients experience a chill. “From a medical point of view, we
may come and go, but the best of business understand the have to keep the office at a certain temperature that is lower than
importance of ensuring their customers have a good feeling most people are comfortable with,” Dr. Campbell explains.
every time they cross paths. For transforming a trip to the dentist
into a consistently delightful experience for their patients, we are From a procedural standpoint, Dr. Campbell says his practice
delighted to award 380 Family Dentistry with the Delighting Your provides a wide variety of sedation options. “We can make it
Customers Award. to where they don’t care during the visit or so they don’t even
remember the visit, which is great for people who have had a bad
When Dr. Travis Campbell opened his dental practice, located experience in the past. It helps get them back into dentistry and
along Highway 380 in Prosper, in October of 2009, he had a helps them realize it’s not what it used to be 20 years ago.”
clear vision of what he wanted it to be. “We’ve set the office up
to provide high-quality care and high-quality service for people. Another way Dr. Campbell helps make the experience more
Dentistry, as opposed to most other industries, focuses heavily on comfortable for his patients is by giving them a sense of control
preventive care. We focus a lot on the quality of what we do, as well over their visit. “For a lot of people, their biggest fear is the
as the time spent with people to help educate them on prevention, unknown,” he explains. “We tell patients that we’re here to provide
so they have less of a problem in the future. That’s been a huge care for them at their comfort level. One thing every member of my
benefit to our patients, which has been a huge benefit to the staff always does is give the patient a signal. Every patient knows
office, too, because people appreciate that.” when they come in all they have to do is raise their left hand and we
will stop completely. We’ll get everything out of their mouth and
Dr. Campbell acknowledges that many people are not give them a break, give more anesthetic or whatever they need.
comfortable having dental work done, and he has intentionally They know if they raise their hand, everything stops and they have
created an environment with systems that help eliminate their control over that.”
misgivings. “My whole team focuses on anything we can do to
make their visit better. That starts with my front staff greeting The drive to delight patients at 380 Family Dentistry ends up
people as they walk in the door. All new patients are given a benefiting not only the practice, but the patient as well, says Dr.
tour of the office so they know where to find everything and Campbell. “We want to give them an experience where they
what’s going on.” In addition, says Dr. Campbell, the office is want to come back. Yes, it makes the business better, but it also
equipped with amenities such as built-in massagers in the dental helps the patient have less issues in the long run and they end up
spending less money.”
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Theron & Michelle Young
UNIQUE SALES PROCESS

Legacy Plumbing

PERHAPS WHAT IS MOST impressive is not that Legacy Plumbing policy to quote prices over the phone so customers know what to
has won our 2012 Best of Business Unique Sales Process Award, expect, and Mr. Young is always available to speak to customers if
but the fact that they have been the winner of this award for needed. “In instances where they have a more technical question,
two years in a row. It is fitting that Legacy Plumbing should win Theron always talks to them to ease any of their concerns or give
an award that includes the word “unique,” because the six-year- additional pricing. Most of the time, we are able to sell the call
old company is not your typical plumbing outfit. Vice-President before the tech goes out, because we’ve established the trust of
and CFO Michelle Young says of building the company with her letting the customer know it’s all transparent.”
husband, expert plumber Theron Young, ”What we have today is a
labor of love that is very dear to our hearts. Theron wanted to start Mrs. Young says it is important employees understand and follow
his own company because he was tired of working for people who Legacy Plumbing’s sales process. “We have a list of core values
were not very nice to their employees.” that are non-negotiable for us. These are listed on our website,
because we want our customers to know what we look for in our
A cornerstone of their fledgling company was their unique techs.” Rigorous training and mentoring ensure their employees
decision that Mr. Young himself would field customer calls, allowing have the capability to service their customers well, and carefully
him to diagnose problems and quote jobs in most cases without designed checklists and protocols keep the team performing at a
ever making a service call. Giving customers the confidence of consistently high level of excellence.
knowing exactly what they would pay for his services established
an extremely high rate of converting leads into customers, helping Mrs. Young says one thing Legacy Plumbing has brought to
propel Legacy Plumbing to the top of the heap for last year’s Best the forefront of their business in the past year is their four-part
of Business Award. In the past 12 months, Mrs. Young says the guarantee to customers. “We have always had this, but we’ve made
company has managed to make some adjustments for growth it a more concrete part of our process. Our customers are given
without losing the effectiveness of their sales process. “Last the guarantee that we only hire skilled, licensed professionals;
year, it got to the point where Theron couldn’t breathe because we always show up on time; the customer always knows the price
he was answering so many calls,” she chuckles. “We’ve been before we start any work; and, we will always leave the area cleaner
working really hard during the last twelve months to improve our than we found it.”
processes. Theron and I still wear about 20 hats apiece, but we
have brought some people on board now that have helped us Ultimately, Mrs. Young explains the company’s unique sales
do what we did before, but even better.” One of those new team process in terms of that time-honored axiom known as the Golden
members is a well-trained employee who answers many of the Rule. “We have set prices for what we do, while most companies
incoming calls. However, Mrs. Young says that it is still company around here have to take a look and get their foot in the door. We
just don’t think that’s very fair. That’s not how I want to be treated
40 FRISCO STYLE as a customer, and that’s not how we treat our customers.”

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Amy Kott-Hovland & Kerry Hovland

LEAD GENERATION MACHINE

Von Anthony Salon

AS WINNER of FSM’s High Performance Team award in 2011, was a referral from someone in California.” Mr. Hovland says its
Frisco’s Von Anthony Salon is no stranger to the Best of Business not the first time they’ve gained a new client from out-of-state.
moniker. There’s no question that Executive Director Kerry “They’ll hear from their friends, ‘Oh, if you’re moving to Frisco,
Hovland and his wife, Artistic Director Amy Kott-Hovland, have you’ve got to go to Von Anthony Salon.’”
created an outstanding business by virtually any measure. But for
2012, our attention turns to the unique and highly effective ways One of the strategies that has helped Von Anthony gain such a
they generate potential customers, or leads, for their business. devoted following involves regular communication with existing
customers. “Demandforce is an online service that we’ve brought
“We don’t spend a lot of money on outside advertising,” says on board and integrated with our scheduling system,” says Mr.
Mr. Hovland. “Our thought is that if you are the absolute best Hovland. In addition to the convenience of online scheduling
at what you do, people will come to you. So any extra money and text message reminders, Mr. Hovland says clients receive
we have that is marketing-related, we put into the clients that a monthly follow-up email that includes a brief survey. “It’s
we know already love us. I think that’s a different strategy. So experience-related questions; not about an individual but about
we’re not out seeking new clients all the time, we’re trying to find the salon. In six months, we’ve gotten more than 120 surveys
new services for our existing clients, enhancing their experience. back.” Mr. Hovland says that of those, two responded with less
They’re out finding our new clients for us. If I’m faithful and loyal than favorable feedback. “We immediately called them, and the
to them and continue to do the best thing for them, they’re going clients appreciate that.”
to tell their friends, ‘Oh, you’ve got to go there, those people are
awesome.’” Mr. Hovland carefully tracks the origin of each new client in
order to understand where lead generation is most effective.
One of the reasons this strategy works so well for Von Anthony “We have what we call a ‘referral tree,’ so I’m able to see who
is their commitment to excellence. “I don’t necessarily want to referred you, how many people you’ve referred as a result and
be the biggest, but I want to be the market leader,” says Mr. how many they’ve referred down the line. You can see how big
Hovland. “I want to set the standard for this industry in our area. and wide that tree gets and you can see the revenue associated
We want to be the place of choice for the stylists as well as the to that referral tree. It’s easy for us to see who our favorite clients
clients.” are and how well they share our information. The truth is: be the
best, and if you take care of your clients they will take care of you.
In the short time since the salon opened in March of 2009, Von They already love us or they wouldn’t be here. We attract the best
Anthony’s reputation has expanded well beyond the North Texas clients, give them the best service available and they attract their
region. Managing Director Angela Fayard says, “We had a lady best friends.”
come in last week who just moved here from California and she
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Daniel Thering & Matthew McCarley
COMPELLING VISION

Thering McCarley, PLLC

MORE THAN MERELY tending to the tasks at hand when building you want to be respected in your community. Pretty much
a new business, a business owner with a compelling vision begins everything we do is designed to ensure that when we encounter
with the end in mind. Clearly envisioning their desired future our opposing parties at Merry Main Street, for example, we
while enacting the steps necessary to make that vision a reality don’t have to hold our heads down.” Mr. Thering says his firm
provide a foundation for success. Such is the case with this year’s has created momentum by hiring not only excellent employees,
winner of the Compelling Vision Award: Thering McCarley, PLLC but also hometown people who are excited to work close to
Attorneys at Law. home and motivated to hold to a high standard of professional
excellence in their own community. “We’ve used this momentum
When Managing Partner Daniel Thering opened the firm’s to grow, and we continue to expand,” Mr. Thering says, citing
doors in October of 2008, it was a humble beginning. “It was one long-term goal of expanding his firm to the entire top floor
just myself and one client, and essentially no cases,” remembers of their current office building. “I want to have a large firm that
Mr. Thering. During the past four years, the firm has expanded provides jobs for local individuals as well as reputable service for
significantly, moving to a 5,000-square-foot office with 10 full- people in this area.”
time employees and more than 800 clients. “What we do here
is focus on three areas,” says Mr. Thering. “We handle personal One major milestone in Thering McCarley’s expansion came
injury/wrongful death cases, employment-related cases and we about a year after Mr. Thering founded the firm with the addition
have a divorce and family law section.” of future partner, Matthew McCarley. “I knew Matthew from law
school and I trusted him. He joined me with a lot of the same
It is not what Thering McCarley does that sets them apart, vision I had--not to work the crazy hours that many downtown
however. It is how they do it. “Our long-term vision is to grow and lawyers have, and to be close to family. Our vision was to be a
become the biggest practicing law firm based out of Frisco,” says family-friendly, respectable office.” As for future expansion,
Mr. Thering. “There are several other firms in Frisco, but none that Thering McCarley plans to expand to satellite offices north of
call Frisco their headquarters. What I want to do, and the need Frisco within the next six months. “I’ve noticed a lot of people
I’ve identified, is to have all the decision-makers based in this city. come from counties north of here because there’s not adequate
That helps create a vision for the community. All employees I hire representation out there,” says Mr. Thering. “Satellite offices will
are from Frisco or the surrounding area, and we care about where broaden our reach and create more work here locally as well.”
we live. The group of lawyers we’ve assembled have a vested With his firm poised for continued growth, Mr. Thering says a
interest in the firm and the community as well.” staff that shares his vision propels the momentum. “It’s not so
much about making money, it’s about doing a good job and
With a staff that is all under the age of 40, and most with young having a good reputation.”
families at home, Mr. Thering says he strives to create a family-
friendly environment. “When you live and work in a community, 45FRISCOSTYLE.COM

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AUTO

The 2013 Ford Mustang is turning heads with
its looks, features and outstanding luxuries.

FROM A YOUNG AGE, cars have engineering and design with these cars the hood. From the second my foot hit the

fascinated me. I remember riding in the for more than 50 years. During this time, gas pedal, I was sure this car was ready to

back of my mom’s Chrysler minivan on the design and power of these cars were move, and move quickly. After I entered

the 30-minute commute to school every something that would become timeless. the tollway, I gave it the punch, and this car

morning, watching the cars go by. I would Even today, you will see the occasional ‘69 absolutely came to life! The sound of the

try to name the make and model of each Mustang or Camaro SS, many of which are Mustang giving full effort was something

vehicle that passed. Sometimes, I would now more coveted and valuable than the in itself to be admired. It sounded like the

quiz myself on the year, too. Even to this new models. Then something spectacular voice of pure testosterone … and it was

day, I find myself subconsciously examining happened! Ford decided in 2005 they angry. The acceleration from 0-60 mph

every car that passes, naming the make were going to release a Mustang inspired in 4.8 seconds really satisfies any need

and model with ease. You The Power to Satisfy for speed. The overall drive
might think, “Why would he of the car was “floaty.” The
do that? Is he crazy? What’s suspension was more of a
the point?” Allow me to loose and airy ride more than

explain. There are certain BY ANDREW JOHNSON anything. This contributed
cars in today’s market with greatly to the overall comfort

the ability to turn heads whether you are a by its first generation. Chevrolet soon of the car.

car enthusiast or not. I use the “everyday” followed in 2009 by releasing the first The Mustang was priced at $37,980, with

passenger vehicles to keep me sharp for generation-inspired Camaro. outstanding luxuries and features. First,

when I do see that “one” car. The car that When test-driving a car, there are three the steering wheel was quite comfortable

makes you want to roll down your windows, factors that determine the car’s overall to grip, providing easy access to the

mute the radio and focus as it passes, not value – performance, price and prestige. Bluetooth capabilities, cruise control

in envy, but in admiration. I recently had I dropped by Bankston Ford in Frisco to and engine monitor that displayed the

the opportunity to drive, not one, but two test drive one of their new 2013 Mustangs. temperatures and pressures under the

cars of this caliber. I picked out the 5.0L V8 GT Premium. The hood. The car included HID Projector

The Ford Mustang and the Chevy performance aspect of the car was the first headlights, 19-inch black and silver wheels,

Camaro have legacies dated back to the test. As I drove the car off the dealership body hugging, leather seats and a 4.2”

mid-1960s. They are icons of the American lot, I realized the car was surprisingly LCD display that is conveniently placed

muscle car. From the power under the hood quiet from the inside, considering the between the speedometer and the rev

to the stylish interior and exterior, Ford and 420 horsepower engine. However, I could counter. These are just a few of my favorite

Chevy have been representing American sense a bit of excitement happening under features in this car. Overall, the car was fairly

48 FRISCO STYLE BEST OF BUSINESS

The fierce 2012 Chevy Camaro
SS provides precise handling and
exhilarating acceleration.

priced. The prestige of the car can be hard speed. It did not take me long to become to be within a reasonable range. With the
to measure and is open to interpretation. attached to the quickness of the Camaro. high-quality interior as well as the extra
However, there is no denying the exterior I really enjoyed the ease of handling as features, such as the HUD, the backup
design of the 2013 Ford Mustang is set I reached higher speeds. The tighter camera and the premium sound system,
to turn heads. With the design of its suspension made it easier to control. I soon the Camaro’s interior is well suited for a
predecessors infused into a modern style, realized that Camaro’s power is suited for driver that appreciates luxury along with
the Mustang is undoubtedly one of the everyone. It is an everyday driving vehicle speed. Finally, the prestige of the Camaro
best-looking cars on the market. with exhilarating acceleration. is much like the Mustang. The new-body
Camaro quickly gained popularity after
I also had a chance to visit Stonebriar The Camaro was priced at $40,810. it landed a role in the 2007 Transformers
Chevrolet and drive a 2012 Chevy Camaro Its high-quality interior was certainly movie as Bumblebee. Both models have a
SS. This car came with a 6.2L V8 engine something to be recognized. It had a reputation for power and appeal as well as
and boasts 426 horsepower with a smooth beautiful hand-stitched leather dash and timeless designs from their earlier years.
high-speed ride. As I walked out to where a user-friendly HUD (Heads Up Display)
the Camaro was parked, I could not tell if system that allows you to keep your eyes When it comes to these two cars,
it was running or not. The sound it makes on the road while maintaining your speed. there is no winner or loser. It is merely a
at idle is extremely quiet. I began to drive I also noticed the visibility in the Camaro preference of how you like your speed and
it off the lot and immediately noticed was quite limited toward the back of the luxury to be demonstrated. I preferred
the differences between the Mustang car. However, Chevrolet has installed a the Mustang. The classic look along with
and Camaro. The Camaro has a much back-up camera visible on your rear-view the deafening sound of the engine is what
tighter suspension for quick handling. The mirror for added safety. The blind spots drew me in. My brother, however, strongly
handling was “precise” with a more firm became less of a distraction once I was disagrees. He prefers the Camaro due
ride. That is a major difference between able to adjust my mirrors to see beyond to the precise handling and deceiving
the Mustang and Camaro. The Mustang the wheelbase in the rear. The headlights speed. If you are in the market for a new
was loose and “floaty,” while the Camaro are simply amazing! I love the look of car, I strongly recommend driving both
had very tight turns and hardly floated at the Halo Projector headlights because of these vehicles. Both the 2013 Mustang
all. I continued the test drive and gave the they supplement the fierce look of the GT and the 2012 Camaro SS have modern
Camaro the punch. At first, the acceleration grill and front side of the car. The Boston amenities and the power to satisfy any
and sound was less impressive. However, sound system projected crisp sound while need for speed.
once I realized how quickly I reached providing the needed kick of a high-quality
60 mph, my mind quickly changed. The bass. Andrew Johnson is the Manager of Client
Camaro has deceptive acceleration and Services for Frisco STYLE Magazine.
Overall, the price of the Camaro seems
OCTOBER 2012 49FRISCOSTYLE.COM

50 FRISCO STYLE BEST OF BUSINESS