Portofolio (2111057)

PORTOFOLIO CINDY LIM | GRAPHIC DESIGNER

PORTOFOLIO
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PORTOFOLIO CINDY LIM | GRAPHIC DESIGNER

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PORTOFOLIO CINDY LIM | GRAPHIC DESIGNER

CURRICULUM VITAE

Cindy Lim Address Contact
Born October 30th, 1991 Kelapa Kopyor Timur 2, +62 8787 5563 006
Jakarta, Indonesia BF 2/2, Kelapa Gading, [email protected]
North Jakarta, Indonesia

Education & Work Experience Languages

2016 Indonesian English
Design works by myself / freelance;
Branding, editorial, and illustrations Skills
for local businesses/commisions.
Hobbies and Interest
2014-2015
Graphic Designer Junior (Advertising
& Publishing Department) at Pelita
Harapan University

2013
Completed Bachelor Degree
at Pelita Harapan University

Intern Graphic Designer
at Asia Pacific Advertising

2012
Intern Graphic Designer
at Brownfox Studio

Achievement
• Granted Academic Scholarship 2009-2013
• Top 35 finalists of Miss UPH Scholar
• Graduated “with honor” / Cum-Laude
at GPA: 3.74

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MY
WORKS

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BRANDING 6
EDITORIAL 34
PRINT DESIGN 66
ADVERTISING 80
& PUBLISHING 100
ILLUSTRATIONS

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BRANDING

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THE BEST OF
BALI AWARDS

A branding project The Best of Bali Awards is an annual event which is
for an event held by held by Hellobali Magazine, Bali’s leading monthly
Hellobali Magazine, lifestyle publication. The Best of Bali Awards 2012 was
Indonesia in 2012. held in The Westin Resort Nusa Dua. This event was
sponsored by many prominent companies such as
Thai Airlines, Cuervo, Express, Finlandia, Jack Daniels,
Conchay Toro, The Westin Resort Dua, and Vin. For that
event, they wanted a simple, modern, and edgy logo
and must consists of two words, Love and Bali.

The logo I made for this event is a simple logotype with
overlapping technique. For the word “LOVE” I used a
simple and clean sans-serif typeface, and for the word
“BALI” I made an edgy custom typeface.

The color palette for this logo was inspired by the
natural beauty of Bali Island, I used soft blue color to
represent sky and ocean, the bright yellow to represent
sun and tropical flower.

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BRANDING

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STEVAN
MEATSHOP &
BBQ FACTORY

My final project for Stevan Meatshop & BBQ Factory is a one stop store
thesis back in 2012. for steak lovers; a meat shop and restaurant in one
A re-branding project place. Stevan Meatshop & BBQ Factory was built in
of one of the famous Pesanggrahan, Jakarta, in 2009. Now, Stevan Meatshop
restaurant in Jakarta. & BBQ Factory has other branches all around Jakarta
and also Tangerang.

The owner of the restaurant is a steak enthusiast. He
was inspired by the authenticity of the Midwestern
culture in culinary. He wanted to make a modern &
dynamic logo with the touch of Midwestern culture in
c u l i n a r y.

Barbecue and steak is the specialty of Midwestern
culinary, and it accentuates the authenticity of the
flavor and the freshness of the ingredients. They only
use the best quality meat and certain types of wood to
give an unique and peculiar flavor. Three types of wood
they usually use are Mesquite, Oak, and Hickory wood.

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The signature consists of logogram and logotype. BRANDING
The logogram is a cow shaped logo with the wood
PANTONE® 181 C pattern masked in it. The wood pattern is the
PANTONE® BLACK7C combination of the Mesquite, Oak, and Hickory tree
textures. The organic shaped pattern represents
the dynamism of the logo. The color palette for the
logogram is red. Red is a color that associated with
prosperity and power. Red can actually have a physical
effect on people, raising the spirit and stimulates on
appetite as well. It also represents the color of meat.

The logotype “STEVAN” is a custom typeface and
is a non rigid and dynamic typeface shown from the
unbalanced size and shape. The brand identification
“Meatshop & BBQ Factory” is using a modern and
simple sans-serif typeface. The color palette for the
logotype is dark grey to symbolize modernism.

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BRANDING

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BRANDING

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BRANDING

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A fun branding KUE CUBIT
project for F&B AKU, DONG!
business in the
early of 2015. “Kue Cubit Aku, Dong”! is a F&B business established
in early 2015. Kue cubit is a small sized cake which
is similiar to Dutch poffertjes. It is called kue “cubit”
(English: pinch) because it is small in size and to eat
this cake you have to pinch it. This cake was famous in
the 90s, it was one of the most favorite snack of that
era. It is a common snack in many Indonesian cities,
usually you can find street sellers selling this cake
around some schools.

The owner of “Kue Cubit Aku, Dong!” is a huge fan
of this cake, but nowadays, it is quite hard to find
this cake on streets. The owner wanted to bring back
those childhood memories for all kue cubit lovers by
taking this cake to a new level. “Kue Cubit Aku, Dong!”
represents Indonesian culinary culture, provides a
premium quality cake and uses premium ingredients for
their cake. You can find “Kue Cubit Aku, Dong!” stores
in many malls in Jakarta, such as AEON Mall BSD,
Gandaria City Mall, FX Sudirman Mall, and also
MP’s Freshmart & Resto.

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The owner requested a vintage, feminine, flirty yet BRANDING
cute signature for “Kue Cubit Aku, Dong!”. To present
those characteristics, I made a digital illustration of a
vintage girl holding a plate of kue cubit and pinching
one cake on another hand for the logogram. The
logotype is a modified delicate script typeface that
really suits the characteristics of the signature.

The color palette for this signature is inspired by
owner’s favorite colors, especially purple. The big soft
blue circle on the background functions as a frame
that unifies the logogram and the logotype. For the
menu and packaging, I used self-made illustrations of
cakes based on flavors and also toppings.

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BRANDING

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BRANDING

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DALANG
FURNITURE

The name card has DALANG is a online venture in Jakarta that provides
a UV Spot finishing an online marketplace for local upcycled furniture
effect over the logo makers. They act as a bridge between these artists and
FREQUENT Performing a growing potential customers in Indonesia that are
Art Company. interested in sustainable design. They don’t only sell
the tangible product, but also the story or emotional
values about each product they market and artists they
signed with.

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The keywords for DALANG’s branding are nature, BRANDING
green, simple, and modern.

The signature of DALANG is much inspired from
the element of nature, the shape of the leaf which
represents nature, the triangle as the foundation
symbolizes upcycle, those shapes are pointing up
with hope that the business will grow up and thrive.
The circles inside the leaf represent values such as
unity, infinity, and female power (since the founders
are 7 females) and the circle inside the letter “G” was
meant to portray the eye of a person, which symbolizes
affection and warmth.

The color palettes for this signature are green and dark
grey. Green itself, is the color of life, renewal, nature,
and energy. It is also associated with growth, harmony,
and freshness. Grey on the other hand, is a calm,
neutral, and sophisticated color that represents balance
and modernism.

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BRANDING

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BRANDING

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GRANDMA
TAN’S

Rujak pengantin is Grandma Tan’s is a F&B business in Jakarta, Indonesia.
a mixture of vegetables, They specialize in “rujak pengantin”, a traditional
such as carrot, lettuce, delicacy from Indonesia. “Rujak” means mixture, and
cucumber, egg, etc. “Pengantin” means bride / groom in Indonesian. This
Served with a fresh, dish is reminiscent of Indonesia’s colonial cuisine and
savoury, sweet, and commonly found in weddings and other events. The
sour peanut sauce. owner believes that taste, quality, and hygiene are
essential when it comes to food. They only use fresh
and best ingredients for their rujak.

The owner wanted a simple and warm logo. For the
logotype, I used a custom script font, mixed with
simple sans-serif for the brand information. Orange
color represents warmth and is a stimulating color
for hunger. Cutlery items such as spoon and fork are
common utensils that used by Indonesian to eat. As an
icon, spoon or fork represents hunger and appetite. For
the supergraphic, I made simple outlined illustrations of
ingredients used in the making of “rujak pengantin”.

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BRANDING

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BRANDING

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EDITORIAL

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HELLO
BALI

A very fun yet Hellobali Magazine is Bali’s leading monthly lifestyle
challenging project, publication that covers up-and-coming news and
one of my first personalities on the beautiful island of Bali.
editorial design
that goes public. This magazine engages consumers to explore Bali,
from the wine and food industry to spa and wellness to
local arts and culture, shopping and lifestyle, adventure,
environmental and social issues, and many more.

I was lucky enough to take part of the making of
the editorial series of this unique magazine back
on October, November, and December of 2012. The
concept of Hellobali magazine is a modern magazine
with simple, and sophisticated design. So I made
a concordant design according to the concept they
wanted, playing with some negative spaces and using
modern and simple typefaces.

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EDITORIAL

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EDITORIAL

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EDITORIAL

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BRANDING

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BRANDING

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JJK
(JAKARTA JAVA KINI)

JJK or Jakarta JJK or Jakarta Java Kini is Jakarta’s longest serving
Java Kini is one most comprehensive and popular city magazine. With
of the most popular expatriates, tourists or true-blue Jakartans as its
lifestyle magazine readers, JJK magazine encapsulates life in Jakarta from
in Jakarta. culture, to arts, dining, nightlife, music, sport, fashion,
social and environmental issues and much much more.

It was established in 1996, JJK has become a well-
known and trusted source of information on all aspects
of life in the Indonesian capital and beyond. Moreover,
JJK also provides superb listings for Jakarta’s
restaurants, cafes, clubs, pubs and amenities and is
trusted by its readers.

It was a collaboration project between one of the most
popular graphic house in Jakarta and me. We handled
the editorial design for JJK in October and November
of 2012. They requested a simple and modern design
for JJK editorial design.

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EDITORIAL

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BRANDING

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