Attractions South Baldwin County
Golf Hospitality +
Resorts & Hotels Tourism
Restaurants Compensation + Benefits Survey
Retail 2018
Vacation Rentals
Purpose & Methodology
The South Baldwin Chamber of Commerce conducted a wage and benefit The survey presented common jobs (77 in total) for each represented
survey in November of 2018. The survey helps local businesses gauge their segment and solicited information on:
compensation and benefits packages against other companies in the ❖ Benefits offered to full-time employees to include: Healthcare Insurance, Dental Insurance,
Vision Insurance, Paid Holidays, Paid Vacations, Referral Incentives,
region. The survey results presented here are The number of businesses Annual Bonuses, Incentive Bonuses,
valuable to companies to use as a human reporting from each representative Retirement Plans, Paid Sick Days, and Tuition
resources guide for benchmarking wage and Assistance
❖ Benefits offered to part-time employees -
the same benefits as above
benefit rates. segment of the of the hospitality ❖ Pay structure for each position - hourly,
salary, commission, combo
The survey was sent to human resource and tourism industry are as follows:
professionals, owners, and managers of ❖ Starting wage paid for each position
Attractions: 8 Golf: 5
❖ Current, lowest-paid employee rate
Vacation Rental: 7 Retail: 17
❖ Current, highest-paid employee rate
businesses making up the hospitality and tourism
industry, specifically: restaurants, attractions, Restaurant: 17 Hotels: 8 Survey results are not given for
golf, hotels, vacation rental, and retail. jobs with less than five
The survey was emailed to these representative businesses that were businesses reporting.
members of the South Baldwin Chamber of Commerce. In addition, the In addition, the survey results have been combined to report entry-
survey was promoted and made available as a link on the Gulf Shores / level wages for jobs deemed similar across business segments,
Orange Beach Tourism and Coastal Alabama Business Chamber websites. (i.e. attractions, golf, restaurants, hotels, retail).
Wage Averages: Entry Level & Supervisory
Entry Level Position Salary Averages Supervisory Position Salary Averages
Business Segment Average Average Business Segment Average Average
Starting Current Starting Current
Salary Highest Salary Highest
Salary Salary
Vacation Rental $13.72/hr Vacation Rental $40.3K
Restaurant $9.53/hr $16.51/hr Restaurant $37.6K $54.6K
Retail $8.31/hr Retail $27.7K
Attractions $11.08/hr $11.47/hr Attractions $58.8K $43.5K
$9.14/hr $45.4K
Hotels and Resorts $9.45/hr $12.50/hr Hotels and Resorts $44.45K 31.7K
Golf $10.20/hr Golf $42.4K
$14.09/hr $53.5K
AGGREGATED AVERAGE AGGREGATED AVERAGE
$11.33/hr $56.4K
$11.42/hr $61.64K
$12.89/hr $50.2K
Percentage of Businesses 74% 5% 5% 77%
Offering Benefits, by Type 20% 69%
Healthcare - 77% 2% 71%
Dental - 71% 5% 41%
Vision - 41% 23%
Paid Holidays - 51% 51%
Paid Vacations - 69% 49%
Referral Incentives - 20%
Annual Bonuses - 33% 46%
Incentive Bonuses - 23% 23%
Retirement Plans - 46% 33%
Paid Sick Days - 49%
Tuition Assistance - 23%
Flex Time - 5%
Stock Options - 2%
Employee Discount - 74%
Autonomy / Creative Liberty - 5%
Other - 5%
Hospitality + Tourism
Compensation + Benefits Survey
Vacation Rentals
Reported Positions Unreported Positions
(represented less than 25% of individual position statistic)
Guest Relations Manager
Director of Marketing Guest Relations Assistant Guest Sales Manager Social Media Specialist Owner Services Quality
Maintenance Manager Manager Control Specialist
Guest Sales Lead Vacation Senior Computer Programmer Maintenance Tech I
Guest Relations Team Leader Planner Real Estate Owner Services
Maintenance Tech II
Guest Relations Rep I Guest Relations Vacation Rep
Planner
Guest Relations Rep II Marketing Assistant Director of Owner Services Maintenance Tech III
Guest Relations Rep III Senior Advertising Copywriter Owner Services Area Key Room Technician
Guest Relations Runner Graphic Designer Manager Carpenter
Owner Services Area
Coordinator
Web Developer Owner Services Property Rep
6 66 1 1
1
5 43 3
5
1
Vacation Rentals
322
3
11
Number of Employers per Segment Offering Benefit Type
(e.g., 6 vacation rental companies offer paid holidays to their full time employees)
Guest Relations Manager Director of Marketing
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 5 Salary Responses: 5 Salary
$50k $62.4k $60k $100k
Average $40k Average $70k
$41.6k $60k $35.3k $100k
$24.9k $45k
$33k $45k $31.2k $47.8k
$37.9k $41.6k $48.3k $50k
$39k $41.6k
$49.6k $67.9k
Number of Starting Salary Current Highest
Responses: 4 Salary
$50k $64.9k
Maintenance $50k $65k
Manager $31.2k $31.2k
$45k $62k
Vacation Rentals Average $44k $55.8k
Hospitality + Tourism
Compensation + Benefits Survey
Restaurants
Reported Positions Unreported Positions
(represented less than 25% of
Restaurant General Expediter Food Runner Server
Manager individual position statistic)
Line Cook Maintenance Busser
Restaurant Assistant Prep Cook Pastry Chef
General Manager Dishwasher Retail Associate Marketing Manager
Bar Manager Catering Manager Baker
Chef Administrative
Assistant Kitchen Manager
Sous Chef
Human Resource Wine Steward
Manager
Bar Back
Janitorial
Retail Manager
14 13 12 13 6
7 6 44 22 22
6
3 22 11 1
Restaurants 6
22
2 22
111
Number of Employers per Segment Offering Benefit Type
(e.g., 14 restaurant companies offer employee discounts to their full time employees)
Restaurant General Manager
Restaurants Number of Starting Salary Current Highest
Responses: 12 Salary
$26k $31.2k
Average $60k $95k
$40k $50k
$52k $62k
$40k $44k
$52k $55k
$52k $52k
$65k $85k
$45k $45k
$42k $71.5k
$45k $50k
$52k $70k
$47.5k $59.4k
Restaurant Assistant General Manager
Number of Starting Salary Current Highest
Responses: 10 Salary
$28k $28k
Average $55k $55k
$35k $38.5k
$48k $52k
$36k $38k
$52k $55k
$55k $65k
$35k $41.9k
$50k $50k
$46.8k $46.8k
$44k $47.8k
Restaurants
Chef Sous Chef
Number of Starting Current Number of Starting Current
Responses: 10 Salary Highest Responses: 8 Salary Highest
Salary Salary
Average $45k Average $38k
$52k $65k $38k $40k
Restaurants $52k $61k $45k $40k
$52k $56k $42.7k $45k
$50k $52k $50k $42.7k
$55k $59k $36k $67k
$27k $72k $45k $72k
$72k $29k $45k $45k
$50k $116k $42.4k $45k
$55k $50k $49.6k
$51k $65k
$61.6k
Line Cook Number of Starting Salary Current Highest
Responses: 13 ($/hr) Salary
Restaurants ($/hr)
Average 10 16
10 12
11 16
11 14.5
11.5 11.5
11.5 15.5
11.5 14.5
11.5 14.5
10 14
10 12
13.5 17.5
13 15
12 17
11.27 14.42
Prep Cook Starting Salary Current Highest
($/hr) Salary
Number of ($/hr)
Responses: 11 10 12
8 10
Restaurants Average 10 15
18 18
11.5 12
13 15
11.5 14.5
10 14
12 15
12 12
10 12
11.45 13.60
Dishwasher Food Runner
Number of Starting Salary Current Highest Number of Starting Salary Current
Responses: 10 ($/hr) Salary Responses: 7 ($/hr) Highest Salary
($/hr)
Average 9 11.5 Average 10 ($/hr)
8.5 * Plus tips 5* 10
Restaurants 11 10 6* 5*
10 6* 6*
10 13 6* 6*
10 10 7.25* 6*
11.5 10 10
9 10.5 7.18 7.75*
9 13 10
10 12.75 7.25
9.8 12.5
15
11.83
Expediter Bar Manager
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 4 ($/hr) Salary Responses: 5 ($/hr) Salary
($/hr) ($/hr)
Average 12 Average 15 15
12 12 *plus tips 17.3
10 6* 23
11 14 10*
11.25 5.25* 6*
13.5 11.25
10*
10
15*
12.4
12.4
Restaurants
Server Busser
Number of Starting Salary Current Number of Starting Salary Current
Responses: 8 ($/hr + tips) Highest Salary Responses: 10 ($/hr + tips) Highest Salary
($/hr + tips) ($/hr + tips)
Average 2.13 Average 7.25
2.15 3 5 7.25
2.13 2.15 5
2.13 5.85
5 6 5.85
8 2.13 6 6
2.13 6 6
2.13 9 6
2.13 2.13 7.25
2.86 2.13 7.5 7.25
2.13 10 7.5
3.45 7.25 10
6.81 7.25
6.81
Restaurants
Maintenance Retail Associate
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 4 Salary Responses: 4 Salary
$25k $35.4k $18.7k $31.2k
Average $35k $38k Average $20.8k $24.9k
$29k $31.2k $18.7k $24.9k
$31.2k $41.6k $20.8k $31.3k
$30k $36.5k $19.7k $28k
Restaurants
Catering Manager HR Manager
Number of Starting Current Number of Starting Current
Responses: 6 Salary Highest Responses: 4 Salary Highest
Salary Salary
Average $42.7k $42.7k Average $31.2k
$42.7k $42.7k $58k $37.4k
$42.7k $42.7k $42k
$42.7k $42.7k $31.2k $68k
$32k $40.6k
$31.2k $47k $55k
$39k $31.2k
$41.5k $31.2k
$47.9k
Restaurants
Administrative Marketing Manager
Assistant
Number of Starting Salary Current
Number of Starting Salary Current Highest Responses: 4 Highest Salary
Responses: 5 Salary $39k
$37.4k $37.4k Average $45k $39k
Average $37.4k $48k $40k $60k
$34.3k $34.3k $18k $44k
$24k $27k $35.5k $18k
$31.2k $31.2k $40.2k
$32.8k $35.6k
Restaurants
Hospitality + Tourism
Compensation + Benefits Survey
Attractions
Reported Positions Unreported Positions
(represented less than 25% of individual position statistic)
General Manager
Maintenance Staff Assistant General Manager Food Cashier Retail Associate Storage Rental
Lifeguard Food Prep Ride Technicians Greeters
Ride Attendants Food Cooks EMT Arcade / Redemption
Entertainment Staff Park Cleaning Services
Food Runner Gift Shop Clerk
6 55 42
5 44
4
11 11
Attractions
3 21
1
Number of Employers per Segment Offering Benefit Type
(e.g., 6 attraction companies offer paid vacations to their full time employees)
General Manager Maintenance Staff
Number of Starting Salary Current Number of Starting Salary Current
Responses: 5 Highest Salary Responses: 5 Highest Salary
$86.8k $19.8k
Average $20.8k $86.8k Average $16.6k $48.4k
$41.6k $20.8k $20.8k $16.6k
$70k $41.6k $27k $20.8k
$50k $120k $31.2k $56.1k
$53.8k $50k $23.1k $33.3k
$63.8k $35.1k
Attractions
Hospitality + Tourism
Compensation + Benefits Survey
Golf
Reported Positions Unreported Positions
(represented less than 25% of individual position
statistic)
Beverage Cart Prep Cook Greenskeeper Chef Bar Back Assistant Golf Teaching
Attendant Professional
Director of Golf Cook Grounds Maintenance Maintenance Busser Dishwasher
Pro Shop Associate Technician Golf Cart Technician
Course Golf Teaching Banquet Manager
Bartender Superintendent Professional Sales and Marketing Course Assistant
Server Assistant Course Manager Food and Beverage
Superintendent Golf Cart Attendant Manager
Sales and Marketing
Starter Assistant
Administrative Assistant
333 21
3 33 11 1
3 2 21
Golf 2
11
Number of Employers per Segment Offering Benefit Type
(e.g., 3 golf companies offer Healthcare to their full time employees)
Beverage Cart Director of Golf
Attendant
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 4 ($/hr + tips) Salary Responses: 5 Salary
$49k $75k
Average 6 ($/hr + tips) Average $75.5k $116.5k
7.50 $49k $75k
6 $140k $140k
6 $49k $75k
6 8.79 $72.5k $96.3k
6.38
6
6
6.70
Golf
Pro Shop Associate Bar Tender
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 5 ($/hr) Salary Responses: 4 ($/hr) Salary ($/hr)
($/hr) 6 9.50
Average 10 13.50 Average 6 9.50
10 *plus tips 6 9.50
10 13.50 8* 8.71*
15.76 6.50 9.30
8.50 13.50
10.85
15.76
9.84
11.38
Golf
Server Starting Salary Current Highest Cook Starting Salary Current Highest
($/hr) Salary ($/hr) ($/hr) Salary ($/hr)
Number of 6 9.50 Number of 9 14
Responses: 4 6 9.50 Responses: 4 9 14
6 9.50 9 14
Average 2.14* 2.14* Average 11.50 12.53
*plus tips 5.04 7.66 9.63 13.63
Golf
Prep Cook Course Superintendent
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 4 ($/hr) Salary ($/hr) Responses: 5 Salary
9 10 $55.5k $99k
Average 10 11.88 Average $50k $120k
9 10 $41.6k $41.6k
9 10 $50k $120k
9.25 10.47 $50k $120k
$49.42k $100k
Golf
Greenskeeper Assistant Course
Superintendent
Number of Starting Salary Current Highest
Responses: 5 ($/hr) Salary ($/hr) Number of Starting Salary Current Highest
9 13 Responses: 5 Salary
Average 14.10 18.08 $38.8k $53.9k
9 13 Average $25k $38k
10 12.56 $38.3k $38.5k
9 13 $25k $38k
10.22 13.93 $25k $38k
$30.42k $41.28k
Golf
Grounds Maintenance Golf Teaching
Professional
Number of Starting Salary Current Highest
Responses: 4 ($/hr) Salary ($/hr) Number of Starting Salary Current Highest
8 11 Responses: 4 Salary
Average 11 13.49 $28k $35k
8 11 Average $44.6k $55.4k
8 11 $28k $35k
8.75 11.62 $28k $35k
$32.2k $40.1k
Golf
Golf Cart Attendant Starter
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 4 ($/hr) Salary Responses: 4 ($/hr) Salary
($/hr) ($/hr)
Average 7.25 Average 7.25
* plus tips 7.25 8 7.25 7.25
7.50* 7.25
7.25 8 7.25
7.31 8
10.93* 7.44 7.25
8 12.38
8.73 8.53
Golf
Hospitality + Tourism
Compensation + Benefits Survey
Resorts & Hotels
Reported Positions Unreported Positions
(represented less than 25% of
General Manager Director of Food Line Cook Accounts Bar Back HR
& Beverage Receivable Administrative individual position statistic)
Dishwasher Director of Housekeeper
Assistant Restaurant Group Sales Purchasing Assistant Guest Services Landscape Valet
General Manager Manager Front Desk Clerk Laundry Manager Manager
Manager Attendant Restaurant Host
Director of Sales Chef Special Event Night Auditor Retail Shop Accounts Payable Cocktail Server
Coordinator Executive Restaurant Manager
Bartender Housekeeper Server
Sales Sous Chef Landscape Staff Retail Shop Clerk Reservationist Spa Manager
Administrative Assistant Restaurant Food
Executive Runner Massage
Assistant Housekeeper Therapist
Director of Janitorial Worker
Front Office Banquet Chef Bar Manager Bellman Spa
Manager Human Maintenance Prep Cook Bell Captain Receptionist
Resources Technician
Director of Facilities Pastry Chef Concierge Pool Attendant
Maintenance &
Engineering
88 8 73
87 6 3 3
3 3 2
5
8 43
5 3
Resorts & Hotels 3 31
1
Number of Employers per Segment Offering Benefit Type
(e.g., 8 resort/hotel companies offer healthcare to their full time employees)
General Manager Assistant General
Manager
Number of Current Highest
Responses: 5 Starting Salary Salary Number of Starting Salary Current Highest
Responses: 5 Salary
Average $104k $116.5k* $72.5k
* plus bonus $109k $224.5k Average $40k $136.3k*
$105k $105k * plus bonus $42k $44k
$55k $62.4k $68.3k $48.5k
$80k $92.5k* $71.5k $68.3k
$90.6k $120k $58.8k
$75.7k*
$74.5k
Resorts & Hotels
Director of Sales Sales Administrative
Assistant
Number of Current Highest
Responses: 5 Starting Salary Salary Number of Current Highest
$85k* Responses: 5 Salary
$75k $154.1k Starting Salary $25k
$60k Average $25k
$73.8k $36.4k $22.8k $35k
$75.7k $25k $27k
$60k $82.2k $33.2k $22.8k
$25k $27k
$30k $22.8k
$25.7k
$50k
Average $57.7k
* plus commission and bonus
Resorts & Hotels
Front Office Manager Director of Facilities,
Maintenance &
Number of Starting Salary Current Highest Engineering
Responses: 5 Salary
$54k $72k* Number of Starting Salary Current Highest
Average $36.6k $55k Responses: 6 Salary
* plus bonus $32.5k $35k $78.5k $92k
$36k $38.4k Average $72.5k $114k
$35k $42k $50k $50k
$38.8k $48.5k $37.4k $41.5k
$50k $57k
$35.3k $35.4k
$54k $65k
Resorts & Hotels
Director of Food & Restaurant Manager
Beverage
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 5 Salary Responses: 5 Salary
$67k $73k* $41.5k $50k*
Average $72.5k $142.5k Average $38k $70k
* plus bonus $75k $75k * plus bonus $40k $47k
$61k $61.8k $40k $42.5k
$56.4k $56.4k $43.6k $43.6k
$66.4k $81.7k $40.6k $50.6k
Resorts & Hotels
Chef Sous Chef
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 5 Salary Responses: 5 Salary
$120k* $52k $76k
$120k $127.2k Average $40.6k $67.1k
$75k $45k $45k
$64.6k $66.4k $39.5k $43k
$58.4k $51k $51k
$75k $89.4k $45.6k $56.4k
$62.5k
$58.4k
Average $71.6k
* plus incentive and bonus
Resorts & Hotels
Banquet Chef Pastry Chef
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 5 Salary Responses: 5 Salary
$52k $76k $24.3k $36.5k
Average $41.8k $75.9k Average $41.8k $54.5k
$45k $45k $22.6k $25k
$38.4k $42.4k $38.5k $38.5k
$43.6k $43.6k $22.5k $22.5k
$44.1k $56.6k $30k $38k
Resorts & Hotels
Line Cook Dishwasher
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 5 ($/hr) Salary Responses: 5 ($/hr) Salary
($/hr) ($/hr)
Average 11.49 Average 10.00
11.68 14.86 10.00 13.94
12.98 17.55 10.96
11.49 14.42 10.96 13.46
17.55 10.96
10 12.02 10.58 10.96
11.54 15.29
10.96
15.00
12.84
Resorts & Hotels
Group Sales Manager Special Event Coordinator
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 5 Salary Responses: 5 Salary
$35k* $62.1k* $30k $62.1k
Average $36.6k* $70.1k* Average $36.6k $43k
* plus commission $40k $32k $32k
$40k $36.4k* $25.4k $25.4k
$32k* $26.5k* $29.4k $31k
$26.5k* $47k $30.7k $38.7k
$34k
Resorts & Hotels
Landscape Staff Accounts Receivable
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 5 ($/hr) Salary Responses: 5 Salary
($/hr)
Average 11 17 $29.1k* $40k*
10
10 14.85 $25k* $33.7k*
11
12 10 $29.1k* $29.1k*
10.8
11 $36k $36k
12 $41.5k $41.5k
13
Average $32.1k $36k
* Reported as hourly, converted to annual amount
Resorts & Hotels
Director of Purchasing Front Desk Clerk
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 5 Salary Responses: 7 ($/hr) Salary
$47k $57.8k ($/hr)
Average $43.3k $65.3k 9.75* 13.94*
$38.6k $38.6k 10 13.50
$29.1k $31.2k 11 11
$31.5k $31.5k 11 15
$40.1k $44.8k 10 12
10 11
Average 12 12
*including incentives 10.5 12.63
Resorts & Hotels
Night Auditor Bartender
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 6 ($/hr) Salary Responses: 7 ($/hr) Salary
($/hr) ($/hr)
Average 10.75 13.94 Average 6.50*
12 13.50 * plus tips 14 8.46*
11 11 5*
12 15 18.90
11 12 9.50* 5*
12 11 7.25
12.74 4.75* 9.50*
11.45 10 7.25
8.14 4.75*
12
9.40
Resorts & Hotels
Housekeeper Laundry Attendant
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 6 ($/hr) Salary Responses: 6 ($/hr) Salary
($/hr) ($/hr)
Average 9.50* 14.64* Average 9.50* 14.64*
* plus incentive 10 13.41 * plus incentive 10 13.06
11 11 11 11
11 15.65 11 15.65
11 13 11 12.50
12 13 12 12
13.45 13.14
10.75 10.75
Resorts & Hotels
Executive Housekeeper Assistant Executive
Housekeeper
Number of Current Highest
Responses: 6 Starting Salary Salary Number of Starting Salary Current Highest
$52.5k* Responses: 5 Salary
Average $35k* $80.4k $29.1k* $43.9k*
* plus incentive $47.5k $35k Average $38.8k $53.2k
$35k $35k * plus incentive $29.1k $29k
$35k $36k $27k $27k
$36k $38k $31.6k $31k
$38k $46.2k $31.1k $36.8k
$37.75k
Resorts & Hotels
Director of Human Human Resource
Resources Administrative Assistant
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 5 Salary Responses: 5 ($/hr) Salary
$72.9k $95k ($/hr)
Average $72.5k $110k Average 12 12
$75k $75k 12
$46.9k $53.6k 11 12.53
$51.6k $52.9k 13
$63.8k $77.4k 12.50 11
12.1
13
13
12.3
Resorts & Hotels
Restaurant Host Restaurant Server
Number of Starting Salary Current Highest Number of Starting Salary Current Highest
Responses: 5 ($/hr) Salary Responses: 5 ($/hr) Salary
($/hr) ($/hr)
Average 8 9 Average 4.15* 6.39*
11 *plus tips 2.14*
12 11 3.50* 2.14*
9.75 2.13*
11 12 3.00* 3.50*
10.35 2.94
11.75 2.13*
11 3.00*
10.95 3.43
Resorts & Hotels
Janitorial Restaurant Food
Runner
Current Highest
Number of Starting Salary Salary Number of Starting Salary Current Highest
Responses: 5 ($/hr) ($/hr) Responses: 5 ($/hr) Salary
10.24* ($/hr)
Average 8.00* Average 9.50 14.64
*plus tips 5.00* 5.00* 10.00
7.25* 10.00 13.50
7.25* 7.25* 10.50
4.50* 7.25 13.78
6.40 9.00* 9.45
10.50
6.50*
7.60 10.00
12.48
Resorts & Hotels