FM WORLD UK - PRESENTATION

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

FM WORLD

Business Presentation

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

Who Are We?

I am going to start this presentation by telling you
something about the company we work with

FM WORLD was founded in 2004 by
Artur and Andrzej Trawinski and its
very impressive International
Headquarters is situated in Poland.

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

Worldwide Expansion

There are over 50 branches in Europe, Asia,

Iceland, Australia and Africa – with others
opening soon!

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

From now on, FM WORLD will send products worldwide!
Now you can order your favorite products in affordable prices,
from anywhere. Also you can build a team in your region, this
is a great opportunity!
FREE delivery for orders over 400 points (145 Euros)!

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

FM WORLD - COOPERATION

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

The clientele of Presentation 7 v1 09-01-2012
DROM FRAGRANCES,
consists of the
largest world
cosmetic companies.

© Stephen Bourne 2012

Network Marketing

How have we become so huge in such a short time ?

NETWORK MARKETING

Similar to a franchise but without the
large investment

A business that you can run
full-time or part-time from the
comfort of your own home

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

Conventional Marketing

(A) Company (B) National Wholesaler (C) Regional Wholesaler
or Broker

(A) – (D) = DISTRIBUTION COSTS (D) Retailer
Rent, Rates, Insurance, Staff, Profit Margin,

Shipping, ADVERTISING, etc

Distribution costs can account for up to 85%
of the final price paid by the consumer

© Stephen Bourne 2012 Consumer

Presentation 7 v1 09-01-2012

FM Network Marketing

XX
(B) National Wholesaler
or Broker (C) Regional Wholesaler

FM decided to market their unique product X
ranges to consumers using Independent
Distributors…

…and to pay them substantial commissions (D) Retailer
for producing product sales from retailing

and team building

Independent Distributors RETAIL TO MAKE A PROFIT Consumer

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

Why the FM WORLD perfumes are cheaper?

Conventional Marketing FM Network Marketing

Perfume 50ml = 60€ - 100€ Perfume 50ml = 18€

Retail Profit BONUS & COMMISION
Rent-Operating costs to distributors

Advertising & Marketing Overheads and Profit for the Company
supplier profits from sale
supplier costs Storage and transport costs
Design & Packaging
Overheads and Profit for the Company
Storage and transport costs

Design & Packaging

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

Why Join FM?

Why Do You Need A Second
Income … or `Plan B’?

 With so many companies merging, down-sizing and going out
of business, no job is secure

 As we age it becomes harder to get a job

 Pension insecurity – it is obvious that government and private
pensions cannot financially deliver what they promise

 The realization that after working more than 40 hours a week
for over 40 years, you will retire on a POSSIBLE MAXIMUM
PENSION OF 1/3rd of an income that you couldn't live on
before you retired!

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

What Sort of People Join
FM World?

Doctors, lawyers, actors, secretaries, nurses,
actresses, people with disabilities, students teachers,

housewives, restaurateurs, business people,
company directors, supermarket staff,

university Graduates, stay at home mums

... in fact, just about anyone!

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

What Sort of People Join

FM World?

 People who want
SECURITY

 People who want plenty of
TIME & MONEY
FREEDOM

 People who want to LIVE
THEIR DREAMS

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

About FM WORLD

8 different product platforms, with over 1500 product codes
in our ranges, we sell high quality, inexpensive perfume, body

care, makeup, spa, household, Coffee, Tea, car and pet
products with new ranges being introduced every year

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

About FM Products

Why are FM products so inexpensive?

The cost of producing FM products is
about the same as for all of the other
leading brands available in stores.

The difference?

• No Famous Name Endorsements
• No Expensive Packaging
• No In-store Demonstrators
• No Advertising

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

Who Do You Think …

… pays Tom Cruise £millions to
endorse sunglasses?

… pays David Beckham £millions to
endorse electronics?

… pays Nicole Kidman £millions to
endorse perfume?

© Stephen Bourne 2012 … YOU, THE CONSUMER, DO!

Presentation 7 v1 09-01-2012

Who Do You Think …

… pays for perfume and
cosmetic counters

… pays for the in-store
demonstrators?

… pays for the billions spent
on advertising?

AGAIN … YOU, THE CONSUMER, DO!

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

You have now heard about FM WORLD,
now let’s look at the products and the
markets that we are trading in

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

About the Perfume Industry

“… the perfume industry is worth a
staggering $30 billion a year”

“Consider the price of the perfume. The
liquid in the bottle represents only 3 per
cent of the total cost of producing it.

The other 97% goes to marketing,
packaging and advertising.”

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

Perfume

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

About FM Perfumes

 FM perfumes are in the same 6
Fragrance Family Groups as every other
leading brand throughout the world

 Most people buy Eau de Toilette (only
3-8% concentrated) in the shops because
of the very high cost of buying the actual
perfume

 FM PERFUMES are 20% concentrated

 What does this mean to you? It means
that our perfumes last longer

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

About the Make Up Industry

The global colour cosmetics market is predicted to reach
$40 Billion by 2020
For every perfume a woman uses daily, she will normally also use a
minimum of 6 colour products…

 Foundation
 Lipstick
 Eyeliner
 Eye Shadow
 Mascara
 Nail Polish

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

About FM Make Up

 FM’s team of experts carefully select
ingredients enriched with organic plant
extracts, vitamins and oils to protect,
moisturise and refresh your skin

 FM’s makeup is a creation of the very
best ingredients from nature and the
latest in state-of-the-art technology

 Colours are chosen to give a natural
and elegant look - both classical and
modern

 Suitable for both day and evening
wear

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

Makeup

BAKED FOUNDATIONS
POWDER DARK SKIN

DARK SKIN FOUNDATION
MINERAL
MINERAL POWDER
POWDERS
EXTRA RICH LIPSTICK

NAIL MASCARA TRIPLE MINERAL FRUITY LIP
POLISH MINERAL GLOSSES
EYESHADOWS BLUSHES
© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

SPA Aromatherapy Range

Body Scrub Salts, Bath Salts, Shower Gels And Candles

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

Body Care

Body Lotion, Shower Gels Women’s Body Lotion, Men’s Body Lotion,
and Lip Gloss for Girls Shower Gel, Deodorant, Shower Gel and
Shower Gel for Boys Hand & Nail Cream, Hair Deodorant
Spray and Mini Travel Kit
© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

Foot Care Antiperspirant
Foot Spray
© Stephen Bourne 2012
Deep Moisturising
Foot Cream
Scrub Foot
Cream
Soothing &

Refreshing Foot
Gel

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Women’s & Men’s
Shampoos and Conditioner

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

FM FOR HOME Range

Human and environmentally friendly,
without dangerous chemicals.

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

NEW PRODUCTS

B-GLUCAN ACTIVE NEW ANTI-AGEING PRODUCTS
The effectiveness of these
cosmetics is based on very To facilitate suitable care and
innovative ingredients, such as oat intensive regeneration of mature skin
beta-glucan. This collection is our we have created the luxurious Gold
answer to the needs of all types of Regenesis series whose formulas are
skin. based on pure colloidal gold.

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

NEW PRODUCTS

ALOE VERA COLLECTION

Polluted environment, adverse external factors and poor diet – your
skin has to protect itself. First aid relief is brought by valuable aloe.
The Aloe Vera Collection provides complex care through cosmetics
for all skin types, also sensitive and those requiring special
treatment.

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

NEW PRODUCTS

UTIQUE - UNIQUE EXPERIENCE

The most valuable oils, sophisticated recipes and rich compositions – come and
enter the world of luxury with us! We created the unique UTIQUE brand from the
dream of excellence and the perfect harmony of body and spirit. Fragrances
composed which reflect beauty, harmony and life energy. Skin and hair care oils
designed to add mystery and sensual experiences to everyday moments.

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

NEW PRODUCTS

FONTAINAVIE

Advanced technology makes it possible to delay the skin ageing process. This
is why we created FONTAINAVIE – specialised anti-ageing cosmetics based on
the latest scientific findings and with effectiveness incomparable to other
products available on the market. Meet the first of them –the Lift Extreme Eye
Serum which guarantees spectacular effects in a few minutes. It is a perfect
alternative to botulinum toxin and contains the innovative argireline, created in
the laboratory of an American biochemist and Nobel Prize winner.

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

NEW PRODUCTS

AURILE THE NEW COFFEE & TEA

SAVOUR THE TASTE… of Aurile teas and coffees, which were born from
exceptional passion and professionalism. We especially recommend our functional
coffees. They have been developed by scientists and not only taste delicious, but
also contain ingredients valuable for your health: vitamins and minerals. Aurile teas,
in turn, have been enriched with flower petals and natural aromas, so that you can
enjoy their great taste every day. Fill your favourite cup with Aurile – our true love.

The coffee makes a global turnover of over 20 billion dollars,
with steady upward trend every year.

© Stephen Bourne 2012 The coffee and Tea who helps our health.

Presentation 7 v1 09-01-2012

NEW PRODUCTS

Response to the 21st century

Your health and wellbeing are crucial to us. This is why we have developed five
supplementation programmes, which complement one another and are a direct response
to the needs of a modern man. We will help you get back in shape, stand on your feet
and regain strength.

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

You have now heard about FM
WORLD and our product ranges,

now let’s look at the business
opportunity that goes with them

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

How Do People Hear
About Us?

FM do not advertise

By REFERRAL - the most
powerful form of advertising
in the world!

When customers buy
our products and enjoy
them, they tell others -
it is that simple

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

The Most Powerful Form of Advertising
is “Word of Mouth” Advertising

Have you ever recommended a restaurant or a shop,
or a hotel, or a film at the local cinema?

At the end of the month, did the manager
send you a `Thank You’ letter and a
commission cheque for the introduction?

Does he regularly send you a cheque
whenever that person goes there and
spends money?

No… of course not!

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

The Most Powerful Form of Advertising
is “Word of Mouth” Advertising

But with FM World’s business plan that is exactly what
happens! Every time someone we have recommended buys a
product, we automatically get paid a commission – forever!

There are two types of people in
this world

Those who get paid for recommending

…and those who don’t!

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

How do you earn

with FM WORLD?

 You introduce the products to
others

 You introduce the business
opportunity to others

 You show them how to do the
same

 You can work part-time or full-time
 You can work from home and use the telephone and/or internet
 You can go out and meet people

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

How do you earn

with FM WORLD?

Can You Do It … ABSOLUTELY!

 In a conventional job, people want to see you

fail so that they can take your place

 In FM, the only way we can be successful is
by helping others to become successful!

 We teach, mentor, support and help
you reach your goals

 We all have a vested interest in your success

This simple, inexpensive and very lucrative business has over
half a million distributors from all over the world already

changing their lives for the better

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

How do you earn with

FM WORLD?

SOMETHING FOR EVERYONE

 RETAIL SALES Presentation 7 v1 09-01-2012
family, friends, work colleagues
 DIRECT SELLING
businesses, offices, salons
 FUNDRAISING
local, national or international
 PERFUME PARTIES
 RETAIL OUTLETS
 NETWORK MARKETING

© Stephen Bourne 2012

The Marketing Plan

Stage One of the Marketing Plan

Retailing

 You take orders from customers
 Place orders with FM office
 Supply products to customers
 Earn profit from sales

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

© Stephen Bourne 2012 Retail Profit

Pure fragrances: Cost = £9,50
Retail = £13,50

Profit = £4 (42% profit)

Luxury fragrances
Cost = £13,50
Retail = £18,50
Profit = £5

Extravagant fragrances
Cost = £20,00
Retail = £27,50
Profit = £7,50

Presentation 7 v1 09-01-2012

© Stephen Bourne 2012 Retail Profit

Utique fragrances: Cost = £50,00
Retail = £70,00
Profit = £20
Fontainavie Eye Lift Serum
Cost = £30,00
Retail = £40,00
Profit = £10

Nutricode food supplements
Cost = £40,00
Retail = £60,00
Profit = £20,00

Presentation 7 v1 09-01-2012

The Marketing Plan

Stage Two of the Marketing Plan is

The Magnolia

Programme

a brief overview Presentation 7 v1 09-01-2012

All income examples are for demonstration purposes only
and are not guarantees of income. Incomes are the results
of individual efforts

© Stephen Bourne 2012

Commission is based on the volume of
sales of your ENTIRE TEAM each month

As your team volume grows

so does your commission 21%

percentage Golden
Magnolia
18%
6% 9% 15% Silver
12% Silver Magnolia
Magnolia Magnolia
Silver Magnolia
Magnolia

3%

Magnolia

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012

Building a Team

YOU 3%

300 P.

1 Bottle Pure perfume = 34 points
9 Bottles Pure perfumes = 306 points

Everyone for this example buys products for 300 points per month,

products that everyone buy regularly from the shops.

Like: Perfumes, SHAMPOO, BODY CREAMS, body lotion,

shaving foam, After Shave Lotion, Face Creams, Makeup products,
buy these products now from your own shop.

3% Magnolia = 300pts Retail Profit (from 9 PURE perfumes)
6% Magnolia = 1,200 pts £36
9% Magnolia = 3,600 pts 3% Personal Bonus Profit
12% Silver Magnolia = 7,200 pts
15% Silver Magnolia = 12,000 pts (304p.X3%=9,12p.X£0,175=£1,596)
18% Silver Magnolia = 20,400 pts
21% Golden Magnolia = 30,000 pts £1,60
Total Profit
© Stephen Bourne 2012 £37,60

Presentation 7 v1 09-01-2012

Building a Team

You introduce 6 new members 6%
And each one make 300 Points also.
Your team

2,100

300 300 300 300 300 300 RED
TEAM

Retail Profit = £36

3% Magnolia = 300pts 6% Personal Bonus Profit = £3,15
6% Magnolia = 1,200 pts 3% Team Bonus (you get 3% of each person
sales) = £9,45

9% Magnolia = 3,600 pts You 300p.

12% Silver Magnolia = 7,200 pts Total Profit = £48,6 Team 1800p.

15% Silver Magnolia = 12,000 pts Team total 2100p.
18% Silver Magnolia = 20,400 pts
21% Golden Magnolia = 30,000 pts 7 TEAM Members

© Stephen Bourne 2012 Presentation 7 v1 09-01-2012