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Karen Yap Chew Ling on Why Branded Games Are the Next Big Marketing Tool" explores how gamification is transforming modern brand strategy. As a leader at SkillGaming.com, Karen shares her insights into using branded mini-games to drive engagement, customer loyalty, and real-world conversions. This presentation breaks down the shift from passive advertising to interactive brand experiences, offering real examples and a forward-looking vision for “Gaming as a Service” (GaaS) in Web3. Discover why branded games aren't just the future of marketing—they're already reshaping it.
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