Karen Yap Chew Ling on Why Branded Games Are the Next Big Marketing Tool
Karen Yap Chew Ling on Why Branded Games Are the Next Big Marketing Tool" explores how gamification is transforming modern brand strategy. As a leader at SkillGaming.com, Karen shares her insights into using branded mini-games to drive engagement, customer loyalty, and real-world conversions. This presentation breaks down the shift from passive advertising to interactive brand experiences, offering real examples and a forward-looking vision for “Gaming as a Service” (GaaS) in Web3. Discover why branded games aren't just the future of marketing—they're already reshaping it.
-
Follow
-
0
-
Embed
-
Share
-
Upload
