April 2019

January - April 2019
from 01/01/2019 to 01/01/2020

Table of Contents

Topic: NDC twitter.com:
ShelfLifedotie (5052).................................................................................................................... 6
13/03/2019 Extra.ie:
14/03/2019 Marketing Matters: The world goes green as we lead the way in national tourism branding......... 7
14/03/2019 irishexaminer.com:
14/03/2019 Too late to act if cows are thin or butterfat is low.........................................................................9
13/03/2019 Irish Examiner Farming:
12/03/2019 Too late to act if cows are thin or butterfat is low.......................................................................12
11/03/2019 easyfood.ie:
11/03/2019 Irish rugby star supports new EU campaign for quality milk....................................................... 14
11/03/2019 shelflife.ie:
11/04/2019 Dairy Council launches "everything starts with milk" campaign................................................. 15
09/04/2019 agriland.ie:
01/04/2019 Rugby star Kearney joins dairy diet promotion campaign........................................................... 16
09/04/2019 Dining In Dublin:
08/04/2019 Magazine Archive........................................................................................................................ 17
09/04/2019 The Meath Chronicle:
07/04/2019 'Everything starts with milk': farmer's son Rob Kearney............................................................. 18
10/04/2019 Tipperary Star:
26/03/2019 Sports News................................................................................................................................19
15/04/2019 Kilkenny People:
11/04/2019 Kilkenny youngsters can win chance to play rugby with Rob Kearney........................................ 20
Irish Farmers Monthly:
12/04/2019 Everything starts with milk......................................................................................................... 21
15/04/2019 Offaly Express:
18/02/2019 Offaly youngsters can win chance to play rugby with Rob Kearney.............................................22
12/04/2019 Womans Way:
11/04/2019 Food news.................................................................................................................................. 23
carlowlive.ie:
Carlow youngsters can win chance to play rugby with Rob Kearney........................................... 24
farmersjournal.ie:
Rob Kearney teams up with NDC to offer training session.......................................................... 25
twitter.com:
morans_mega_jam (2008)......................................................................................................... 28
Radio Kerry - Talkabout:
Ladies' Lifestyle event................................................................................................................ 29
agriland.ie:
Creed: An Taisce advice ‘inconsistent with guidelines’................................................................ 30
East Cork Journal:
CORK RUGBY PLAYERS CAN WIN THE CHANCE TO TRAIN WITH IRISH INTERNATIONAL ROB
KEARNEY - NATIONAL DAIRY COUNCIL LAUNCHES COMPETITION FOR SCHOOLS AND CLUBS.... 31
Donegal News-Friday:
Young players can meet Rob Kearney......................................................................................... 32
farmersjournal.ie:
Milk Quality Ireland to address the challenges of dairy...............................................................33
Shannonside FM - 09:00 News:
True Taste of Kerrgold................................................................................................................ 35
kildarestreet.com:
Department of Agriculture, Food and the Marine Schools Healthy Living Strategies................... 36
Longford Leader:
Longford youngsters can win chance to play rugby with Rob Kearney........................................ 37

2

12/04/2019 Connacht Tribune:
08/02/2019 An Taisce told to ‘stay out’ of advice on diets............................................................................. 38
11/04/2019 2FM - Breakfast Republic:
10/04/2019 School Milk Scheme.................................................................................................................... 39
09/04/2019 Evening Echo:
07/02/2019 Cork student wins Dairy Chef Contest in Paris............................................................................ 40
06/02/2019 farmersjournal.ie:
10/04/2019 PPI slides as spring milk supply ramps up.................................................................................. 41
05/04/2019 The Argus:
09/04/2019 Chance to train with Rob.............................................................................................................43
05/02/2019 2FM - Breakfast Republic:
05/04/2019 School Milk Scheme.................................................................................................................... 44
29/01/2019 2FM - Breakfast Republic:
04/04/2019 School Milk Scheme ................................................................................................................... 45
02/01/2019 Hospitality Ireland:
04/04/2019 Irish Culinary Student Wins 2019 Dairy Chef Contest In Paris.................................................... 46
05/04/2019 Irish Examiner Feelgood:
02/04/2019 Kids' diets and the Moo factor..................................................................................................... 47
30/03/2019 Dining In Dublin:
01/04/2019 Dining In Dublin..........................................................................................................................48
29/03/2019 2FM - Breakfast Republic:
21/03/2019 School Milk Scheme.................................................................................................................... 49
29/03/2019 Sliabh Luachra Outlook:
29/03/2019 €7,000 raised for two local charities from night of Style............................................................. 50
21/03/2019 Newstalk - The Pat Kenny Show:
27/03/2019 Irish Breakfast Awards............................................................................................................... 51
15/03/2019 Irish Tractor & Agri:
23/03/2019 First for Monaghan as Darran and Denise scoop prestigious Quality Milk Award......................... 52
Radio Kerry - Kerry's Full Breakfast:
Oat milk to be big in 2019........................................................................................................... 55
Irish Tractor & Agri:
CONTENTS.................................................................................................................................. 56
Irish Independent:
Calls for Government to review resource pack that tells children to eat less meat......................57
irishexaminer.com:
Moo Crew winners give a thumbs-up to dairy............................................................................. 58
Irish Farmers Journal:
Macra na Feirme wants your best Macra photos..........................................................................59
nova.ie:
Rob Kearney And Rising Star Soulé Launch Tour de Picnic.......................................................... 60
Longford Leader:
This is the Last Way to Get Tickets to Electric Picnic 2019.......................................................... 61
Kerrys Eye:
Ladies Lifestyle Evening at the INEC........................................................................................... 62
RSVP Magazine (IE):
The Tour De Picnic can get you FREE tickets to Electric Picnic 2019............................................63
The Irish Mirror:
Rob Kearney launches Tour de Picnic - the last way to get tickets for Electric Picnic 2019......... 64
Irish Food:
Kerrygold campaign to reach 36m people................................................................................... 65
sportforbusiness.com:
Kearney Backing Euro Milk Campaign......................................................................................... 66
Sliabh Luachra Outlook:
Fashion, Beauty, Nutrition & Fitness tips at Ladies Lifestyle Evening in the INEC....................... 67
The Southern Star:
Carbery’s Dubliner ‘Lighter’ celebrated at lifestyle event............................................................ 68

3

21/03/2019 rollercoaster.ie:
15/03/2019 Boost Lunch Boxes with Variety, Balance & Adventure............................................................... 69
06/04/2019 Killarney Advertiser:
19/03/2019 Ladies lifestyle event to help two charities................................................................................. 72
16/03/2019 Irish Farmers Journal:
19/03/2019 Photo.......................................................................................................................................... 73
13/03/2019 farmersjournal.ie:
19/03/2019 Fonterra returns to profitability.................................................................................................. 74
19/03/2019 Southern Star:
16/03/2019 Carbery’s Dubliner ‘Lighter’ celebrated at lifestyle event............................................................ 76
09/03/2019 farmersjournal.ie:
28/02/2019 Rob Kearney tackles dairy misconceptions................................................................................. 77
21/02/2019 Kerryman Tralee Edition:
21/02/2019 Lifestyle to the fore at INEC evening...........................................................................................79
21/02/2019 farmersjournal.ie:
15/02/2019 Teagasc ewe produces 20 lambs in four years............................................................................ 80
16/02/2019 farmersjournal.ie:
16/02/2019 The farmer's daily wrap: limit to direct payments and mixed milk prices.................................... 82
14/02/2019 The Kerryman:
14/02/2019 Lifestyle to the fore at INEC evening...........................................................................................84
09/02/2019 Irish Farmers Journal Country Living:
05/02/2019 Pivotal year ahead ofKearney..................................................................................................... 85
29/01/2019 Clonmel Nationalist:
22/01/2019 Healy says hoping for a safety net at bottom of Brexit cliff is not enough...................................86
17/01/2019 Northern Standard:
15/01/2019 Emyvale farming family at forefront of global Kerrygold campaign............................................. 87
15/01/2019 Anglo-Celt:
12/01/2019 Farney face to Kerrygold campaign............................................................................................. 88
Tipperary Star:
Loughmore’s Eamonn is appointed chair of dairy council............................................................ 89
Irish Examiner Feelgood:
Healthy lessons for students....................................................................................................... 90
Southern Star:
DUNMANWAY.............................................................................................................................. 91
Irish Farmers Journal:
Tipperary farmer new NDC chair................................................................................................. 92
Irish Examiner Farming:
IJCP open for dairy farms........................................................................................................... 93
Irish Independent-Supplement:
Careful preparation..................................................................................................................... 94
Irish Farmers Journal-Machinery:
IHFA recognises its members at awards................................................................................... 101
The Nationalist - Carlow:
Locals in the frame at awards night.......................................................................................... 104
Irish Independent Farming:
Megan sparkles in landmark year for Holstein-Friesians........................................................... 105
Irish Times - Health and Family:
Health board............................................................................................................................. 107
The Sun:
A wake-up kale for carnivores.................................................................................................. 108
Irish Times - Health and Family:
Health board............................................................................................................................. 109
Leinster Express:
A super healthy start to 2019................................................................................................... 110
Irish Farmers Journal Country Living:
Post-Christmas food ideology spiral.......................................................................................... 111

4

27/02/2019 shemazing.net:
25/02/2019 Celebrate a Lighter Lifestyle..................................................................................................... 112
07/01/2019 Dining In Dublin:
22/02/2019 The Irish students shortlisted to take part in Paris are:............................................................ 113
Irish Farmers Monthly:
19/02/2019 Priority report........................................................................................................................... 114
16/02/2019 Tipperary Star:
13/02/2019 Agriculture Tipperary man Eamonn Carroll is appointed chair of National Dairy Council
03/02/2019 Loughmore farmer one of three ICMSA members from Mid-Tipp on board................................ 117
31/01/2019 dublinlive.ie:
28/01/2019 Dublin cafe The Fumbally named nation's best brunch at the Irish Breakfast Awards...............118
27/01/2019 northernsound.ie:
24/01/2019 Monaghan farmer to star in global advert................................................................................. 119
23/01/2019 farmersjournal.ie:
17/01/2019 Tipp farmer appointed as National Dairy Council chair.............................................................. 120
15/01/2019 foodandwine.ie:
14/01/2019 Alternative Milk vs Cow’s Milk: What Are the Benefits?............................................................. 122
14/01/2019 The Irish Times:
13/01/2019 Images of the Day Selected by Deputy Picture Editor Alan Betson............................................ 123
her.ie:
[CLOSED] WIN!! Five Annual Passes For Dublin Zoo................................................................. 124
The Irish Times:
Health Board: Upcoming conferences, talks, campaigns and events......................................... 125
Irish Independent:
Michael Cullen: 'Visitors get the message about Cork attractions after rebrand'....................... 126
agriland.ie:
Johnstown Castle farm walk highlights dairy sustainability...................................................... 128
agriland.ie:
Dairy a ‘basic building block of a sustainable diet’.................................................................... 129
shelflife.ie:
Where is Ireland’s Best Brunch?............................................................................................... 130
U Magazine:
So What's The Difference Between Cruelty Free And Vegan Makeup?....................................... 131
The Meath Chronicle:
Search on for country's best brunch!........................................................................................ 132
The Irish Times:
Health Board: Upcoming conferences, talks, campaigns and events......................................... 133

5

twitter.com | 13/03/2019

Media Source Online

ShelfLifedotie (5052)

Dairy Council launches "Everything
starts with milk" campaign https://t.co/
HcQ64mtx4U @NDC_ie @KearneyRob
@MILK_nature #dairy #milk #campaign
#healthy #robkearney #nationaldairycoun-
cil

CONTINUE READING

▲6

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Extra.ie | 14/03/2019

Media Source Online Visits 367,818

Marketing Matters: The world goes green as we lead the way in national
tourism branding

Global Greening. As marketing ideas tle in Disneyland Paris, the Christ the Re- Rob Kearney joined Jeanne Spillane to
go, it’s probably the envy of every other deemer statue in Rio and the London Eye. launch the first leg of a new European cam-
country’s national tourism board on the paign called ‘Everything starts with milk’.
planet. Since the Sydney Opera House in To mark the 10th birthday, Taoiseach Leo
Australia became the first iconic landmark Varadkar launched a new book called Ire- Leinster and Ireland full back Rob Kear-
to go green on St Patrick’s Day in 2010, land’s Greening of the World. Tourism Ire- ney was pitch side at the Aviva Stadium as
around 360 other sites in 51 countries land expects to have 600 sites and build- he joined Jeanne Spillane, marketing man-
around the world have followed suit. ings turning green every St Patrick’s Day ager at the National Dairy Council (NDC),
by 2025. to launch the first leg of a new European
This year, Victoria Falls in Zambia, the Na- campaign called ‘Everything starts with
tion Towers in Abu Dhabi and the Sizuoka Fiona Field, Mediaworks; Jimmy Murphy, milk’.
Stadium in Fukuroi - where Ireland will Publicist; and Jason Nebenzahl PHD at the
play Japan in the Rugby World Cup in Sep- Evoke.ie sponsored IAPI International Kearney credits his upbringing on his fami-
tember - join Global Greening. Womens Day event ly’s dairy farm on the Cooley peninsula in
Co Louth for helping him form the habit
So too does Finland’s answer to Dragons’ Too often, marketers choose male leader- of drinking milk every day. Milk is high in
Den. Polar Bear Pitching sees local entre- ship traits when characteristics more com- protein, its nutrients help promote healthy
preneurs seek investment while waist-deep mon in women are what’s needed to get a muscles and it’s a natural carbohydrate to
in a hole cut through the frozen Baltic Sea. campaign over the line. This is according boost energy levels.
to a leading British diversity activist speak-
Finland’s answer to Dragons’ Den is join- ing to the Institute of Advertising Practi- Implemented locally by the NDC, the EU-
ing in on the ‘going green’ craze for St Pat- tioners in Ireland (IAPI) International funded campaign includes TV ads airing
rick’s Day. Women’s Day breakfast seminar spon- later this year.
sored by Evoke.ie - with editor Sybil Mul-
The world’s biggest rollerskating event - cahy as MC. C&C have been running ads for Bulmers
the Pari Roller - will see hundreds of roll- and Magners around its Cheltenham Gold
erskaters gliding through the streets of Par- Natasha Broomfield Reid said traits like Cup sponsorship.
is stop at the Palais de Chaillot, where creativity, collaboration, trustworthiness
they’ll carry bright green glow sticks to and humility can promote business success Competition in Ireland’s cider market heat-
celebrate Ireland’s national day. and workplace balance. ing up following Diageo’s launch of Rock-
shore Apple Cider, but C&C certainly isn’t
For the first time, The Cotton Tree in Free- Before Broomfield Reid began her talk, giving up the chase. Bulmers has been run-
town, Sierra Leone, where freed slaves she introduced a short video called ‘Out of ning ads for Bulmers and Magners around
gathered on their return to Africa after the the Mouths of Babes’. its Cheltenham Gold Cup sponsorship.
abolition of slavery, the historic Cutty
Sark sailing ship in Greenwich and Niki, a In the video, children from third and sixth The campaign was devised by former Pad-
Cathay Pacific DC-3 airplane on show in classes in Griffeen Valley Educate Togeth- dy Power adman Ken Robertson and his
the airline’s HQ in Hong Kong go green. er national school in Lucan share some un- Tenth Man agency. Given the number of
filtered views on equality, diversity, bal- punters who take time off to watch the
The new sites join such old favourites as ance and inclusion. IAPI board member races from Prestbury Park on TV, it’s no
the Colosseum in Rome, the Leaning Tow- and Dynamo deputy MD Charlotte Barker surprise C&C is giving the ad a good run.
er of Pisa, Niagara Falls, the ‘Welcome’ launched the institute’s new diversity and
sign in Las Vegas, Sleeping Beauty’s cas- inclusion programme. You can watch the Bulmers ad below.

▲7

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

IAPI and Griffith College have a new their school. The rebrand will include a has again teamed up with Bloom to create
€10,000 creative bursary for Deis schools new logo and a video produced by stu- a new ad for Brady Family Ham.
across Ireland. dents and staff.
In the ad, a group of butchers give a rendi-
IAPI and Griffith College have a new The deadline for submissions is Friday, tion of a well-known song to insist
€10,000 creative bursary for Deis schools May 3. Brady’s ‘It’s Your Only Ham’. The cam-
across Ireland. Successful candidates will paign also includes radio, online and so-
receive between €2,000 and €5,000. Don’t miss the new ad for Brady Family cial. OMD handles the media.
Ham.
The bursary will help upgrade equipment The Institute of Creative Advertising and
and show second level students what it’s When it comes to hamming up TV ads, Design (ICAD) is now 61 years on the go.
like to work in advertising. Participants few do it better than comedy director De- This year’s call for ICAD award entries is
are asked to submit a proposal to rebrand clan Lowney of Father Ted fame. Lowney out with a strict deadline of 5pm on Sun-
day, March 31. It goes to show, creatives
work weekends too.

CONTINUE READING

▲8

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

irishexaminer.com | 14/03/2019

Media Source Online Visits 3,088,598

Too late to act if cows are thin or butterfat is low

By Independent dairy and beef nutri- What is sensible for a 5,000-litre herd cer- production, intakes of about 120kg of
tion consultant, Brian Reidy tainly is not realistic for one at 8,000 or fresh grass per cow per day (17kg of DM)
even 7,000 litres. Different genetics re- are needed. In poor weather, the cows
Buffer feeding simply means filling the quire different nutrition management. graze and eat less, intakes drop, often to
feed gap between the energy requirement 10kg of dry matter per cow per day, or
of a cow and the energy consumed by her If you under-feed a cow, it is not her fault less, which will support about 10 litres per
in grazed grass. If there is a deficit, the when she has poor solids and doesn’t go cow, at best.
feed you give her is a buffer feed, regard- back in calf. This does not make her a bad
less of whether that is fed in the parlour, cow! However, this is not an exact science, in-
from a bale, out of a pit or through a mixer deed quite the opposite, as breed, stage of
wagon. In an Irish dairy system, optimising grass lactation, stage of gestation and many oth-
intake must be the number one priority, er factors will need to be considered.
Irish rugby star Rob Kearney at the Aviva once grazing is possible.
Stadium in Dublin with National Dairy Strategic buffer feeding
Council Marketing Manager Jeanne Spill- The table, above, right, shows the grass
ane, supporting the European Milk Fo- dry matter intakes required at various milk Buffer feeding is used to complement
rum/NDC campaign to encourage consum- yields and body tissue changes. grass, to maintain intakes, milk produc-
ers to drink more milk. Kearney said, tion, body condition and fertility.
"Growing up on our family farm, milk and It highlights a significant problem if in-
dairy was always an important part of our takes cannot be measured; the energy bal- The main difficulty is in judging how
diet." 2019 is year one of a three-year EU- ance of the cow only becomes apparent much buffer feed should be offered.
funded milk promotion campaign imple- when cows ‘go thin’ over a period of
mented locally in Ireland, France, Den- weeks rather than days, and the possibility Some guidelines can be offered, depending
mark, Belgium and the Netherlands (see of early corrective action has been lost. on target milk production, grass quality
www.ndc). The information in the table also confirms and availability.
the requirement for buffer feeding strat-
As spring (hopefully) approaches, after a egies if high-yielding cows are to be man- Some key points:
blip in the excellent start to 2019, the pros- aged successfully at grass.
pect of warmer weather and cows remain- Turnout to grass should be gradual, start-
ing outside full time becomes a reality. Obviously, at the upper end of intake re- ing with 3-4 hours per day.
quirements, these figures are physically im-
The annual questions around what a dairy possible on a consistent basis, and supple- Continuing with winter ration, but 50g of
cow needs in addition to grass begin to sur- mentary feeding is essential. cal mag added (25g of magnesium per
face. cow).
Excessive energy loss will delay the onset
Obviously, it is cheaper and simpler to of oestrus and greatly reduce conception Followed by grazing all day, feeding less
graze cows with little or no supplementa- rates. Early introduction of a well-de- supplement, especially less protein.
tion, but it’s also far less reliable to main- signed buffer feed will reduce live-weight
tain intakes, milk production, milk solids, loss at grass. At no point should any buffer or comple-
return on investment in genetic improve- mentary feed reduce intakes of grazed
ment, and cow fertility. Potential of grass grass. It should be designed to improve
grazed grass digestion and animal perform-
So, what is the answer to this annual de- So, what is the potential of grass? At its ance.
bate? best, grazed grass can support about 25 li-
tres/cow/day. Some would claim rather
more, but it’s not common, and requires ex-
cellent management. To support 25-litre

▲9

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

For higher yield potential cows, depending percentage and body condition score in the quantity offered, along with weather
on the level of production, cows can be of- (BCS). issues, must be acted upon immediately.
fered a fibrous buffer feed via a mixer wag-
on, or a straight alternative forage (5-7kg A herd having a steady milk protein of Introduce diet changes slowly, this is par-
of dry matter per cow per day), ideally be- 3.3% or higher in early lactation is an indi- ticularly important when cows are turned
fore or after the morning milking. cation that the energy status of that herd is out to grass, as the sudden change in diet
pretty good. will cause digestive upsets leading to re-
Any complementary forage or mix should duced overall intakes.
ideally be fed in the morning so that cows We can use the milk protein test to meas-
can return to pasture in the evening with a ure the energy status of the herd and the ef- Introduce a good quality buffer feeding
strong appetite, to consume the highest dry fectiveness of the ration offered. strategy, with sufficient fibre to help re-
matter and highest sugar content grass of duce any potential digestive upsets.
the day. In general, it is fair to say that if the milk
protein percentage is falling, the cows are High dry matter intakes not only drive
Lack of dietary energy often the main in negative energy balance, and they will milk production, but also reproduction, by
cause of infertility lose weight as they begin to milk of their stimulating ovarian function and days to
back. first ovulation.
It is essential to meet the cow’s energy de-
mands for both maintenance and produc- If the milk protein percentage is rising, the Research from around the world has
tion in the early lactation. cows are in positive energy balance, and shown that there is a measured increase in
gaining weight. milk production if cows calve down with a
Invariably, these demands are often not minimum body condition score of 3.25, on
met, and to compensate, the cow begins to A rising milk protein, even from a low the scale of 1.0 to 5.0.
milk off her back, by mobilising her own base, also indicates that the herd is in a
energy reserves to make up the deficit. positive energy status. Herd fertility is reduced when more than
1.0 of condition score is lost, or the over-
It is the amount of energy that the cow Don’t get confused between milk protein all condition drops below score 2.5 be-
pulls from her reserves that is the key to and the protein content of the cow’s diet. tween calving down and breeding.
managing subsequent fertility rates in the
herd. As long as a diet is not severely deficient Low butter fat
in protein, it will have little influence on
Why worry about the energy status of the the milk protein percentage. It is becoming more common to see low
herd? butter fats once herds get into the second
An extreme excess of dietary protein can rotation and beyond.
Simply put, because as the cow breaks result in cows using energy to excrete the
down its energy reserves at or around calv- surplus, which has been shown to suppress What can be done about this?
ing time, and in early lactation, ketone pro- milk protein in extreme cases.
duction associated with fat break down in What are the main causes?
the body increases. The excess dietary protein will also in-
crease feed throughput in the digestive sys- How we manage our grass from April on-
This increase in ketone production will de- tem, reducing nutrient absorption. wards will have a big influence on milk fat
press luteinising hormone (LH) pulse fre- percentages.
quency, which in turn leads to poor or zero How intake influences milk performance
follicular development, and a delay in ovu- and fertility If grass is very lush, high in protein, low
lation. in dry matter and fibre, it can tend to pass
Where possible, it is well worth taking through cows too fast and induce sub-
The earlier the first ovulation, the greater note of daily dry matter intakes. acute ruminal acidosis, resulting in sub-op-
the number of oestrus cycles that will oc- timal butter fats.
cur prior to breeding. Modern grassland management and meas-
urement strategies are making intake meas- Including quality fibre in diets well in ad-
Cows can tell us their energy status urements from pasture much more achieva- vance of feeding this top-quality grass, to
ble. prepare the rumen, can be a very wise strat-
Several studies show that the most reliable egy.
indicators of energy balance in the herd Any sudden drops in dry matter intake as-
are overall dry matter intakes, milk protein sociated with a change in feed quality, or

▲ 10

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

It is often too late to act when fats col- crop, along with including hulls and pulp Oily by-products tend to suppress fats
lapse, the damage is already done. in significant proportions through any con- when cows are on top quality grass, and
centrates being fed. should be avoided.
The quality fibre can be in the form of for-
ages such as straw, maize silage, or whole

CONTINUE READING

▲ 11

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Irish Examiner Farming | 14/03/2019

Media Source Press Page 10,11
Circulation 26,085

Too late to act if
cows are thin or
butterfat is low
Buffer feeding simply means
filling the feed gap Brian Reidy
between the energy require-
ment of a cow and the energy DAIRYFocus
consumed by her in grazed
grass. If there is a deficit, the “The annual questions around
feed you give her is a buffer
feed, regardless of whether what a dairy cow needs in addition
that is fed in the parlour, from
a bale, out of a pit or through a ”to grass begin to surface
mixer wagon.
litre production, intakes of Some key points:
As spring (hopefully) about 120kg of fresh grass per ■ Turnout to grass should
approaches, after a blip in the cow per day (17kg of DM) are be gradual, starting with 3-4
excellent start to 2019, the needed. In poor weather, the hours per day.
prospect of warmer weather cows graze and eat less, ■ Continuing with winter
and cows remaining outside intakes drop, often to 10kg of ration, but 50g of cal mag
full time becomes a reality. dry matter per cow per day, or added (25g of magnesium per
less, which will support about cow).
The annual questions 10 litres per cow, at best. ■ Followed by grazing all
around what a dairy cow day, feeding less supplement,
needs in addition to grass However, this is not an especially less protein.
begin to surface. exact science, indeed quite the ■ At no point should any
opposite, as breed, stage of lac- buffer or complementary feed
Obviously, it is cheaper and tation, stage of gestation and reduce intakes of grazed
simpler to graze cows with many other factors will need grass. It should be designed to
little or no supplementation, to be considered. improve grazed grass diges-
but it’s also far less reliable to Strategic buffer feeding tion and animal performance.
maintain intakes, milk pro- For higher yield potential
duction, milk solids, return on Buffer feeding is used to cows, depending on the level
investment in genetic im- complement grass, to main- of production, cows can be
provement, and cow fertility. tain intakes, milk production, offered a fibrous buffer feed
body condition and fertility. via a mixer wagon, or a
So, what is the answer to straight alternative forage (5-
this annual debate? The main difficulty is in 7kg of dry matter per cow per
judging how much buffer feed day), ideally before or after
What is sensible for a 5,000- should be offered. the morning milking.
litre herd certainly is not real- Any complementary forage
istic for one at 8,000 or even Some guidelines can be or mix should ideally be fed in
7,000 litres. Different genetics offered, depending on target
require different nutrition milk production, grass quality
management. and availability.

If you under-feed a cow, it is
not her fault when she has
poor solids and doesn’t go
back in calf. This does not
make her a bad cow!

In an Irish dairy system,
optimising grass intake must
be the number one priority,
once grazing is possible.

The table, above, right,
shows the grass dry matter
intakes required at various
milk yields and body tissue
changes.

It highlights a significant
problem if intakes cannot be
measured; the energy balance
of the cow only becomes
apparent when cows ‘go thin’
over a period of weeks rather
than days, and the possibility
of early corrective action has
been lost. The information in
the table also confirms the
requirement for buffer feed-
ing strategies if high-yielding
cows are to be managed suc-
cessfully at grass.

Obviously, at the upper end
of intake requirements, these
figures are physically imposs-
ible on a consistent basis, and
supplementary feeding is
essential.

Excessive energy loss will
delay the onset of oestrus and
greatly reduce conception
rates. Early introduction of a
well-designed buffer feed will
reduce live-weight loss at
grass.
Potential of grass

So, what is the potential of
grass? At its best, grazed grass
can support about 25 litres/
cow/day. Some would claim
rather more, but it’s not com-
mon, and requires excellent
management. To support 25

▲ 12

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

DM intake
requirements
of dairy cows
at grass,
mobilising
body tissue
to varying
degrees

the morning so that cows can milk protein percentage and ment and measurement strat- Irish rugby star Rob Kearney at the Aviva Stadium in Dublin with National Dairy Council Marketing Manager
return to pasture in the even- body condition score (BCS). egies are making intake Jeanne Spillane, supporting the European Milk Forum/NDC campaign to encourage consumers to drink
ing with a strong appetite, to measurements from pasture more milk. Kearney said, “Growing up on our family farm, milk and dairy was always an important part of
consume the highest dry A herd having a steady milk much more achievable. our diet.” 2019 is year one of a three-year EU-funded milk promotion campaign implemented locally in
matter and highest sugar con- protein of 3.3% or higher in Ireland, France, Denmark, Belgium and the Netherlands (see www.ndc).
tent grass of the day. early lactation is an indication Any sudden drops in dry
Lack of dietary energy often that the energy status of that matter intake associated with
the main cause of infertility herd is pretty good. a change in feed quality, or in
the quantity offered, along
It is essential to meet the We can use the milk protein with weather issues, must be
cow’s energy demands for test to measure the energy acted upon immediately.
both maintenance and pro- status of the herd and the
duction in the early lactation. effectiveness of the ration Introduce diet changes
offered. slowly, this is particularly
Invariably, these demands important when cows are
are often not met, and to com- In general, it is fair to say turned out to grass, as the
pensate, the cow begins to that if the milk protein percen- sudden change in diet will
milk off her back, by mobilis- tage is falling, the cows are in cause digestive upsets leading
ing her own energy reserves negative energy balance, and to reduced overall intakes.
to make up the deficit. they will lose weight as they
begin to milk of their back. Introduce a good quality
It is the amount of energy buffer feeding strategy, with
that the cow pulls from her If the milk protein percen- sufficient fibre to help reduce
reserves that is the key to tage is rising, the cows are in any potential digestive upsets.
managing subsequent fertility positive energy balance, and
rates in the herd. gaining weight. High dry matter intakes not
only drive milk production,
Why worry about the ener- A rising milk protein, even but also reproduction, by
gy status of the herd? from a low base, also indicates stimulating ovarian function
that the herd is in a positive and days to first ovulation.
Simply put, because as the energy status.
cow breaks down its energy Research from around the
reserves at or around calving Don’t get confused between world has shown that there is
time, and in early lactation, milk protein and the protein a measured increase in milk
ketone production associated content of the cow’s diet. production if cows calve down
with fat break down in the bod with a minimum body condi-
increases. As long as a diet is not tion score of 3.25, on the scale
severely deficient in protein, it of 1.0 to 5.0.
This increase in ketone pro- will have little influence on
duction will depress luteinis- the milk protein percentage. Herd fertility is reduced
ing hormone (LH) pulse fre- when more than 1.0 of condi-
quency, which in turn leads to An extreme excess of die- tion score is lost, or the overall
poor or zero follicular devel- tary protein can result in cows condition drops below score
opment, and a delay in ovu- using energy to excrete the 2.5 between calving down and
lation. surplus, which has been breeding.
shown to suppress milk pro- Low butterfat
The earlier the first ovu- tein in extreme cases.
lation, the greater the number It is becoming more com-
of oestrus cycles that will The excess dietary protein mon to see low butterfats once
occur prior to breeding. will also increase feed herds get into the second
Cows can tell us their throughput in the digestive rotation and beyond.
energy status system, reducing nutrient
absorption. What can be done about
Several studies show that How intake influences milk this?
the most reliable indicators of performance and fertility
energy balance in the herd are What are the main causes?
overall dry matter intakes, Where possible, it is well How we manage our grass
worth taking note of daily dry from April onwards will have
matter intakes. a big influence on milk fat per-
centages.
Modern grassland manage- If grass is very lush, high in
protein, low in dry matter and
fibre, it can tend to pass
through cows too fast and
induce sub-acute ruminal aci-
dosis, resulting in sub-optimal
butterfats.
Including quality fibre in
diets well in advance of feed-
ing this top-quality grass, to
prepare the rumen, can be a
very wise strategy.
It is often too late to act
when fats collapse, the dam-
age is already done.
The quality fibre can be in
the form of forages such as
straw, maize silage, or whole
crop, along with including
hulls and pulp in significant
proportions through any con-
centrates being fed.
Oily by-products tend to
supress fats when cows are on
top quality grass, and should
be avoided.

■ Independent dairy and beef
nutrition consultant Brian Reidy,
Premier Farm Nutrition, can be
contacted at [email protected]

▲ 13

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

easyfood.ie | 13/03/2019

Media Source Online Visits 25,187

Irish rugby star supports new EU campaign for quality milk

Irish rugby star Rob Kearney joined uted to his successful career. The pan-Eu- - and provides a natural carbohydrate
with the National Dairy Council and Euro- ropean campaign "Everything starts with source to help refuel energy stores. A
pean Milk Forum to support the Irish leg milk"is being implemented to highlight the glass of milk offers an abundance of elec-
of a European campaign focused on en- importance of milk as an important dietary trolytes in a fluid form to assist rehydra-
couraging Irish consumers to drink more building block at all stages of life. The tion and provides a number of vitamins
quality milk from Europe. campaign has been implemented locally by and minerals with important roles for
the National Dairy Council, and will in- health.
The Dundalk-born player credits his up- clude a marketing campaign and advertis-
bringing on his family’s dairy farm for ing with TV airing later this year. For more information, www.ndc.ie
helping him form healthy habits such as Milk is rich in protein - an important nu-
drinking milk daily which have contrib- trient for muscle growth and maintenance

CONTINUE READING

▲ 14

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

shelflife.ie | 12/03/2019

Media Source Online Visits 40,425

Dairy Council launches "everything starts with milk" campaign

Rob Kearney, new brand ambassador Irish international rugby star Rob Kearney the National Dairy Council for a number
for the Irish Dairy Council joined with the National Dairy Council of years and am a great supporter of milk
and European Milk Forum to support the and dairy as part of a healthy, balanced di-
The National Dairy Council has launched Irish leg of a European campaign focused et".
a new campaign in association with rugby on encouraging Irish consumers to drink
star Rob Kearney. The campaign, titedl Ev- more taste quality milk from Europe. The pan-European campaign - supported
erything Starts with Milk, will promote the locally by Kearney - is being implemented
importance of milk in a healthy diet. Supporting the campaign theme of "Every- to highlight the importance of milk as an
thing starts with milk," the Dundalk-born important dietary building block at all
Print player credits his upbringing on his fami- stages of life, from childhood growth and
ly’s dairy farm for helping him form development to post-workout recovery.
Brand Central healthy habits such as drinking milk daily The EU-funded campaign, implemented lo-
which have contributed to his successful cally by the National Dairy Council, will
12 March 2019 | career. include a marketing campaign and adver-
tising with TV airing later this year.
"Growing up on our family farm, milk and
dairy was always an important part of our *Research conducted by the National Dai-
diet," Kearney says. "I have worked with ry Council in Ireland.

CONTINUE READING

▲ 15

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

agriland.ie | 11/03/2019

Media Source Online Visits 322,062

Rugby star Kearney joins dairy diet promotion campaign

Despite the showdown of Ireland’s Six ry Council for a number of years, and am a the National Dairy Council, said: "We are
Nations rugby championship campaign great supporter of milk and dairy as part of delighted to welcome Rob Kearney on
next weekend against Wales, one of Ire- a healthy, balanced diet. board as our ambassador for this year’s Eu-
land’s biggest stars is taking part in a cam- ropean Milk campaign."
paign of a different kind. "Eating well is essential, and adapting
your nutritional intake to your sport is a ne- With his dairy farming heritage and out-
Working with the National Dairy Council cessity. In-season or out of season, as well standing career to date as a performance
and the European Milk Forum, Louth na- as before, during and after a performance; athlete, Rob reinforces the campaign’s mes-
tive Rob Kearney is taking part in the ‘Ev- each of these influences our nutritional sage that incorporating milk into a healthy
erything starts with milk’ initiative, which considerations," added the Leinster player. diet from a young age is an important prac-
aims to promote milk as a "building block" tice for aspiring champions.
of a proper diet.

At the launch of the Irish leg of the cam- Advertisement "Rob’s career trajectory proves that milk
paign, Kearney said that growing up on a plays a vital role within a sports nutrition
dairy farm made him aware of the impor- Kearney is the Irish ambassador for the regime and we look forward to working
tance of dairy food, and added that drink- pan-European campaign, which is being alongside him to develop engaging con-
ing milk daily contributed to his success- funded by the EU, and will include an mar- tent, activities and appearances throughout
ful career. keting campaign and advertising on TV lat- the year to highlight the important role
er this year. milk has taken in creating a true Irish rug-
Growing up on our family farm, milk and by legend," she concluded.
dairy was always an important part of our Commenting on the aims of the campaign,
diet. I have worked with the National Dai- Jeanne Spillane - marketing manager at

CONTINUE READING

▲ 16

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Dining In Dublin | 11/03/2019

Media Source Online Visits 11,619

Magazine Archive

ROB KEARNEY ANNOUNCES SUP- and dairy as part of a healthy, balanced di- ty. In-season or out of season, as well as
PORT FOR "EVERYTHING STARTS et". pre-, during and post-performance, all in-
WITH MILK" CAMPAIGN fluence our nutritional considerations." He
The pan-European campaign - supported added
IN CONJUNCTION WITH NATIONAL locally by Kearney - is being implemented
DAIRY COUNCIL to highlight the importance of milk as an Speaking on the aims of the campaign in
important dietary building block at all 2019 Jeanne Spillane, Marketing Manager
Taking a time out from his packed training stages of life, from childhood growth and at the National Dairy Council said, "We
schedule amidst the 2019 Six Nations development to post-workout recovery. are delighted to welcome Rob Kearney on
Championship, Irish international rugby The EU-funded campaign, implemented lo- board as our ambassador for this year’s Eu-
star Rob Kearney was spotted pitch side at cally by the National Dairy Council, will ropean Milk campaign. With his dairy
the Aviva Stadium as he joins with the Na- include a marketing campaign and adver- farming heritage and outstanding career to
tional Dairy Council and European Milk tising with TV airing later this year. date as a performance athlete, Rob reinfor-
Forum to support the Irish leg of a Europe- ces the campaign’s message that incorpo-
an campaign focused on encouraging Irish The perfect post-performance recovery rating milk into a healthy diet from a
consumers to drink more taste quality milk drink, milk is rich in protein - an impor- young age is an important practice for as-
from Europe. tant nutrient for muscle growth and mainte- piring champions."
nance - and provides a natural carbohy-
Supporting the campaign theme of "Every- drate source to help refuel energy stores. "An inspirational figure for the cam-
thing starts with milk," the Dundalk-born A glass of milk offers an abundance of paign’s younger audiences - many who
player credits his upbringing on his fami- electrolytes in a fluid form to assist rehy- have their own fitness and athletic goals -
ly’s dairy farm for helping him form dration and provides a number of vitamins Rob’s career trajectory proves that milk
healthy habits such as drinking milk daily and minerals with important roles for plays a vital role within a sports nutrition
which have contributed to his successful health including calcium, phosphorous, regime and we look forward to working
career. and potassium to support bone health, io- alongside him to develop engaging con-
dine to contribute to normal cognitive tent, activities and appearances throughout
Kearney says "Growing up on our family brain function, vitamin B2 to assist with the year to highlight the important role
farm, milk and dairy was always an impor- energy release, and vitamin B12 to support milk has taken in creating a true Irish rug-
tant part of our diet. I have worked with normal functioning of the immune system*. by legend!"
the National Dairy Council for a number
of years and am a great supporter of milk "Eating well is essential and adapting your *Research conducted by the National Dai-
nutritional intake to your sport is a necessi- ry Council in Ireland.

CONTINUE READING

▲ 17

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

The Meath Chronicle | 11/03/2019

Media Source Online Visits 103,820

'Everything starts with milk': farmer's son Rob Kearney

Monday, 11th March, 2019 3:08pm to highlight the importance of milk as an influence our nutritional considerations."
important dietary building block at all He added
Taking a time out from his packed training stages of life, from childhood growth and Jeanne Spillane, marketing manager at the
schedule amidst the 2019 Six Nations development to post-workout recovery. National Dairy Council said, "We are de-
Championship, Irish international rugby The EU-funded campaign, implemented lo- lighted to welcome Rob Kearney on board
star Rob Kearney joied with the National cally by the National Dairy Council, will as our ambassador for this year’s Europe-
Dairy Council and European Milk Forum include a marketing campaign and adver- an Milk campaign. With his dairy farming
to support the Irish leg of a European cam- tising with TV airing later this year. heritage and outstanding career to date as
paign focused on encouraging Irish con- a performance athlete, Rob reinforces the
sumers to drink more taste quality milk The perfect post-performance recovery campaign’s message that incorporating
from Europe. drink, milk is rich in protein - an impor- milk into a healthy diet from a young age
Supporting the campaign theme of "Every- tant nutrient for muscle growth and mainte- is an important practice for aspiring cham-
thing starts with milk," the Dundalk-born nance - and provides a natural carbohy- pions."
player credits his upbringing on his fami- drate source to help refuel energy stores.
ly’s dairy farm for helping him form A glass of milk offers an abundance of "An inspirational figure for the cam-
healthy habits such as drinking milk daily electrolytes in a fluid form to assist rehy- paign’s younger audiences - many who
which have contributed to his successful dration and provides a number of vitamins have their own fitness and athletic goals -
career. and minerals with important roles for Rob’s career trajectory proves that milk
Kearney says: "Growing up on our family health including calcium, phosphorous, plays a vital role within a sports nutrition
farm, milk and dairy was always an impor- and potassium to support bone health, io- regime and we look forward to working
tant part of our diet. I have worked with dine to contribute to normal cognitive alongside him to develop engaging con-
the National Dairy Council for a number brain function, vitamin B2 to assist with tent, activities and appearances throughout
of years and am a great supporter of milk energy release, and vitamin B12 to support the year to highlight the important role
and dairy as part of a healthy, balanced di- normal functioning of the immune system*. milk has taken in creating a true Irish rug-
et". by legend!"
The pan-European campaign - supported "Eating well is essential and adapting
locally by Kearney - is being implemented your nutritional intake to your sport is a ne- *Research conducted by the National Dai-
cessity. In-season or out of season, as well ry Council in Ireland.
as pre-, during and post-performance, all

CONTINUE READING

▲ 18

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Tipperary Star | 11/04/2019

Media Source Press Page 65
Circulation 6,639

The Blackcastle Templemore Harps under-15 squad of players who were crowned league champions

Sports News all again - a play-off game will ASPIRING RUGBY STARS
decide the League. To celebrate Irish rugby
BLACKCASTLE The under-15 boys had their last international Rob Kearney’s recent
TEMPLEMORE HARPS league game also at home to Lough partnership with the National Dairy
It was a quiet week for the club Derg. The title was already in the Council (NDC) and the European
with only three competitive games bag for the lads, but they wanted Milk Forum’s “Everything starts
takes taking place - the biggest to finish on a high and they did. with milk” campaign aspiring young
was the under-19 boys final league Indeed, they won out 2-0 with the rugby stars from Tipperary are
game away to Ballymackey. We are goals coming from Tom being given the chance to win a
meeting Ballymackey a lot of late McCutcheon and Joe Bourke. Ray training session with Rob for their
while at this age group they are Hickey of the NTSFL was on hand school or club team.
very familiar with each other. Last to present the team with the ‘Everything starts with milk’ is a
year the League went to a play-off league trophy. Well done to the lads pan-European campaign focused on
and Ballymackey came out on top. and the management team encouraging Irish consumers to
Well, this year Harps needed a win consisting of Ronnie Russell, drink more quality milk.
to force another play-off - a draw Stephen Owens and Jim Bob In addition to providing the
would be enough for Ballymackey Tierney. opportunity to improve gameplay
so there was a lot to play for. With most of the leagues concluded and learn new skills, the winners
Harps went at it from the start and the cup competitions are up and will have the chance to participate
went a goal up on ten minutes - running. in a Q&A session with Rob, other
good work by Eanna McBride and We had one team out this week - Irish athletes and a sports
Ben Stapleton set up Kuba Beben the under-12 boys were away to nutritionist to discuss the
to score. Ballymackey and came away with a importance of drinking milk in
Harps were well on top now, but 5-0 win thanks to four goals from everyday life and for sports
they gave away a soft free on Dayle Hogan and one from Mark nutrition and recovery along with
twenty-five minutes and it took a Conroy. getting advice on how to pursue
great strike to beat Tom Bourke in Our under-11 boys finished up at success in sport.
the goal (1-1). the weekend with a blitz in Killavilla The competition is open to both
This goal got the home side going - they had a great season and they male and female rugby teams, with
and it was end-to-end stuff after travelled the country for games. players aged 12 to 18 years old
that. Harps had a free just before With the seasons changing we are from schools and clubs across
the break and it wasn’t dealt with having our AGM early this year on Ireland.
and that man Beben bundled the Friday, April 12 at 7pm in the To enter the competition simply
ball over the line (2-1). It was more McAuley Centre. All are welcome. send a short, creative video
of the same in the second period Although our under-19s are not explaining why you and your team
with chances at both ends. Harps finished yet the juniors (adults) will would love the opportunity to train
should have extended their lead, be kicking-off the new season with Rob Kearney and how you
but Ballymackey should have also within the next month. incorporate milk into your everyday
scored. Shane Sweeney cleared off We have had a great season so far diet! All entries should be sent to
the line and Tom Bourke save well with a lot of silverware picked up [email protected] by 5pm
in a one-on-one situation. It was a and anyone who is interested in on Friday, May 10.
nervy finish as the home side only getting involved with the club at For terms and conditions visit
needed a draw, but Harps held out any level please come along to the thecompletenatural.ie or
for the win. So, they have to do it AGM on the 12th of April. www.ndc.ie.

▲ 19

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Kilkenny People | 09/04/2019

Media Source Online Visits 106,870

Kilkenny youngsters can win chance to play rugby with Rob Kearney

Reporter: family’s dairy farm to help him establish Jeanne Spillane, Marketing Manager at the
healthy habits - including drinking milk National Dairy Council said: "Rob is an in-
Kilkenny People Reporter daily - which have contributed to his suc- spirational figure to many young, aspiring
cessful sporting career. sports stars and we’re delighted to be able
9 Apr 2019 to offer this opportunity for a rugby team
In addition to providing the opportunity to to train with Rob. Dairy is fundamental to
Email: improve gameplay and learn new skills, a healthy, active lifestyle and what better
the winners will have the chance to partici- person to encourage young people than
[email protected] pate in a Q&A session with Rob, other Rob, who has had an outstanding career to
Irish athletes and a sports nutritionist to date as a performance athlete."
Kilkenny youngsters can win chance to discuss the importance of drinking milk in
play rugby with Rob Kearney everyday life and for sports nutrition and "We look forward to working alongside
recovery along with getting advice on how Rob to engage with our winning young
To celebrate Irish Rugby International Rob to pursue success in sport. players and discussing the importance of
Kearney’s recent partnership with the Na- milk in their everyday diets," added
tional Dairy Council (NDC) and the Euro- Speaking about the competition, Kearney, Jeanne.
pean Milk Forum’s "Everything starts with who recently won his 90th cap for Ireland
milk" campaign, aspiring young rugby said, "I’m delighted to continue my work The competition is open to both male and
stars from Kilkenny are being given the with the National Dairy Council and sup- female rugby teams, with players aged 12
chance to win a training session with Rob port this European campaign. Eating well to 18 years old from schools and clubs
for their school or club team. is essential and adapting your nutritional across Ireland. To enter the competition
intake to your sport pre, during and post is simply send a short, creative video explain-
‘Everything starts with milk’ is a pan-Eu- necessary for success." ing why you and your team would love the
ropean campaign focused on encouraging opportunity to train with Rob Kearney and
Irish consumers to drink more quality milk "To have the opportunity to meet and talk how you incorporate milk into your every-
from Europe and is supported in Ireland by to young rugby players about the impor- day diet! All entries should be sent to train-
Kearney, who credits growing up on his tance of dairy in sports nutrition whilst [email protected] by 5pm on Friday,
helping them to improve their gameplay May 10, 2019.
through a training session is something
I’m really excited about!"

CONTINUE READING

▲ 20

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Irish Farmers Monthly | 01/04/2019

Media Source Press Page 44
Circulation 60,934

Everything starts with milk

International rugby star Rob Kearney has joined forces with the National Dairy Council (NDC) and the
European Milk Forum to support the Irish leg of a European campaign focused on encouraging Irish
consumers to drink more taste quality milk from Europe

2019 marks the first of a three-year EU-funded campaign THE EUROPEAN MILK FORUM
focused on encouraging consumers to drink more taste
quality milk from Europe. The campaign, implemented The European Milk Forum is a non-profit
locally in Ireland, France, Denmark, Belgium and the organisation which plays a vital role in driving the
Netherlands, is a combined e ort developed through the strategic development, management, and exchange
European Milk Forum which is aimed to revive the link of integrated information initiatives on milk and
between milk consumption and personal development, dairy across Europe. The EMF ”Milk, Nutritious by
highlighting that “Everything starts with milk.” Supporting Nature” initiative is the first ever co-ordinated e ort
the campaign, the Dundalk-born player credits his of eight European countries that have one mission
upbringing on his family’s dairy farm for helping him form in common: disseminate pertinent information and
healthy habits such as drinking milk daily which have create a true dialogue with health key stakeholders
contributed to his successful career. “Growing up on our in Europe.
family farm, milk and dairy was always an important part
of our diet. I have worked with the National Dairy Council With his dairy farming heritage and outstanding
for a number of years and am a great supporter of milk
and dairy as part of a healthy, balanced diet”. career to date as a performance athlete, Rob
The pan-European campaign is being implemented to
highlight the importance of milk as an important dietary reinforces the campaign’s message that
building block at all stages of life, from childhood growth
and development to post-workout recovery. The EU- incorporating milk into a healthy diet
funded campaign will include a marketing campaign and
advertising with TV airing later this year. from a young age is an important
Research conducted by the NDC shows that a glass of
milk o ers an abundance of electrolytes in a fluid form to practice for aspiring champions.”
assist rehydration and provides a number of vitamins and
minerals with important roles for health including calcium, “An inspirational figure for the
phosphorous, and potassium to support bone health,
iodine to contribute to normal cognitive brain function, campaign’s younger audiences –
vitamin B2 to assist with energy release, and vitamin B12
to support normal functioning of the immune system. many who have their own fitness
Speaking on the aims of the campaign in 2019, Jeanne
Spillane, Marketing Manager at the National Dairy Council and athletic goals – Rob’s career
said: “We are delighted to welcome Rob Kearney on board
as our ambassador for this year’s European Milk campaign. trajectory proves that milk plays a

vital role within a sports nutrition

regime and we look forward to

working alongside him to develop

engaging content, activities and

appearances throughout the year NDC Marketing
to highlight the important role Manager Jeanne

milk has taken in creating a true Spillane and
Irish rugby legend.” Rob Kearney

▲ 21

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Offaly Express | 09/04/2019

Media Source Online Visits 109,838

Offaly youngsters can win chance to play rugby with Rob Kearney

To celebrate Irish Rugby International everyday life and for sports nutrition and a healthy, active lifestyle and what better
Rob Kearney’s recent partnership with the recovery along with getting advice on how person to encourage young people than
National Dairy Council (NDC) and the Eu- to pursue success in sport. Rob, who has had an outstanding career to
ropean Milk Forum’s "Everything starts date as a performance athlete."
with milk" campaign, aspiring young rug- Speaking about the competition, Kearney,
by stars from Offaly are being given the who recently won his 90th cap for Ireland "We look forward to working alongside
chance to win a training session with Rob said, "I’m delighted to continue my work Rob to engage with our winning young
for their school or club team. with the National Dairy Council and sup- players and discussing the importance of
port this European campaign. Eating well milk in their everyday diets," added
‘Everything starts with milk’ is a pan-Eu- is essential and adapting your nutritional Jeanne.
ropean campaign focused on encouraging intake to your sport pre, during and post is
Irish consumers to drink more quality milk necessary for success." The competition is open to both male and
from Europe and is supported in Ireland by female rugby teams, with players aged 12
Kearney, who credits growing up on his "To have the opportunity to meet and talk to 18 years old from schools and clubs
family’s dairy farm to help him establish to young rugby players about the impor- across Ireland. To enter the competition
healthy habits - including drinking milk tance of dairy in sports nutrition whilst simply send a short, creative video explain-
daily - which have contributed to his suc- helping them to improve their gameplay ing why you and your team would love the
cessful sporting career. through a training session is something opportunity to train with Rob Kearney and
I’m really excited about!" how you incorporate milk into your every-
In addition to providing the opportunity to day diet! All entries should be sent to train-
improve gameplay and learn new skills, Jeanne Spillane, Marketing Manager at the [email protected] by 5pm on Friday,
the winners will have the chance to partici- National Dairy Council said: "Rob is an in- May 10, 2019.
pate in a Q&A session with Rob, other spirational figure to many young, aspiring
Irish athletes and a sports nutritionist to sports stars and we’re delighted to be able For terms and conditions visit www.the-
discuss the importance of drinking milk in to offer this opportunity for a rugby team completenatural.ie or www.ndc.ie.
to train with Rob. Dairy is fundamental to

CONTINUE READING

▲ 22

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Womans Way | 08/04/2019

Media Source Press Page 58
Circulation 20,711

Food news A WARM ORGANISE A FEAST
WELCOME
This year is the tenth
The Cullen’s at the Cottage birthday of Street Feast, the

restaurant has just "''■Timunity initiative to get
>eople sitting down with
reopened at Ashford Castle their neighbours to have
something to eat. To
for the summer season. Iftkdvcu'h, rfudjwsf?, mark its big birthday
The thatched cottage is it’s hoping to encourage
1,500 feasts to take
located in the grounds of place on May 5. All you
have to do to get involved
the castle, with the patio is to log on to www.

overlooking the gardens streetfeast.ie and register for
your free feast hosting pack
and estate. Open to both then spread the word with
your neighbours to come
residents and the public it along on the day with some
food and drink to share.
offers casual dining with

a newly revamped menu

served seven days a week.

Booking is advised.

See www.ashfordcastle.com

for more details

YOUR THE STUFF CyiMf fftur dmflAf/...
WEEKLY OF DREAMS
ROUND-UP Edible flowers,, with this seed
OF FOODIE Finally, the ice set from designist (€12.50).
TIPS AND cream crossover Sow now and you could be
NEWS you’ve been enjoying edible lavender, t
waiting on has calendula, viola and more,
arrived, meet the like a proper fancy Masterchef.
Kinder ice cream
range with five jfbfCTbfr fttWL Created by M&S, the Golden
varieties from the
Kinder family. Our Hot Cross Bums made with wholemeal flour, honey,
pick of the bunch is goldenberries, a host of other fruit and seeds. We want
the Kinder Bueno four of them with lashings of butter. Priced at €2.40
Ice Cream Bar. and in stores now.

GRAHAM'S GIN,
PART II

We recently brought you

news of Graham Norton’s

new gin, available at

Supervalu. Well the star

is due to add to the range

with a new pink gin that

BOOK OF THE WEEK... is arriving in stores in the
Around the World In 80 Food coming weeks, Graham
Norton’s Own Pink Gin. Keep an eye on shelves.

Trucks (Lonely Planet, €19.60) Until then, here he is packing a case of gin in a
fetching hair net.
Some of the world's most innovate

cuisine comes out of the culture of

food trucks, places where chefs can tSSjEjSg MILK IT
experiment and bring their food
to the public at a lesser cost. This The National Dairy Council and
book details the best from around European Milk Forum have teamed
the globe, those must-visit trucks up with Rob Kearney to promote the
serving up something special. Our benefits of drinking milk. Rob grew up
very own Misunderstood Heron, on a dairy farm so knows all about the
overlooking Killary Fjord, even goodness in milk, including protein, B
gets a nod. vitamins, calcium and more.

▲ 23

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

carlowlive.ie | 09/04/2019

Media Source Online Visits 106,052

Carlow youngsters can win chance to play rugby with Rob Kearney

To celebrate Irish Rugby International discuss the importance of drinking milk in to offer this opportunity for a rugby team
Rob Kearney’s recent partnership with the everyday life and for sports nutrition and to train with Rob. Dairy is fundamental to
National Dairy Council (NDC) and the Eu- recovery along with getting advice on how a healthy, active lifestyle and what better
ropean Milk Forum’s "Everything starts to pursue success in sport. person to encourage young people than
with milk" campaign, aspiring young rug- Rob, who has had an outstanding career to
by stars from Carlow are being given the Speaking about the competition, Kearney, date as a performance athlete."
chance to win a training session with Rob who recently won his 90th cap for Ireland
for their school or club team. said, "I’m delighted to continue my work "We look forward to working alongside
with the National Dairy Council and sup- Rob to engage with our winning young
‘Everything starts with milk’ is a pan-Eu- port this European campaign. Eating well players and discussing the importance of
ropean campaign focused on encouraging is essential and adapting your nutritional milk in their everyday diets," added
Irish consumers to drink more quality milk intake to your sport pre, during and post is Jeanne.
from Europe and is supported in Ireland by necessary for success."
Kearney, who credits growing up on his The competition is open to both male and
family’s dairy farm to help him establish "To have the opportunity to meet and talk female rugby teams, with players aged 12
healthy habits - including drinking milk to young rugby players about the impor- to 18 years old from schools and clubs
daily - which have contributed to his suc- tance of dairy in sports nutrition whilst across Ireland. To enter the competition
cessful sporting career. helping them to improve their gameplay simply send a short, creative video explain-
through a training session is something ing why you and your team would love the
In addition to providing the opportunity to I’m really excited about!" opportunity to train with Rob Kearney and
improve gameplay and learn new skills, how you incorporate milk into your every-
the winners will have the chance to partici- Jeanne Spillane, Marketing Manager at the day diet! All entries should be sent to train-
pate in a Q&A session with Rob, other National Dairy Council said: "Rob is an in- [email protected] by 5pm on Friday,
Irish athletes and a sports nutritionist to spirational figure to many young, aspiring May 10, 2019.
sports stars and we’re delighted to be able

CONTINUE READING

▲ 24

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

farmersjournal.ie | 07/04/2019

Media Source Online Visits 161,110

Rob Kearney teams up with NDC to offer training session

The National Dairy Council has of- Read more The map provides a heatmap of mobile out-
fered young players the chance to win a door coverage across Ireland and at specif-
training session with rugby international. ic addresses or Eircodes for all mobile serv-
ice providers - 48, Eir, Lycamobile, Post-
To celebrate Rob Kearney’s recent partner- Veganism is a proxy for eating disorders - mobile, Three, Tesco Mobile, Virgin Me-
ship with the National Dairy Council NDC chief dia and Vodafone.
(NDC) and the European Milk Forum’s Rob Kearney tackles dairy misconceptions
"Everything starts with milk" campaign, as- If your address is not shown, you can type
piring young rugby stars from across Ire- RELATED TOPIC in the known area and then move the pin
land are being given the opportunity to to the exact location that you want to
train with Rob. Sean Probert (16) is pic- News check coverage.
tured with Rob Kearney at the launch of
the competition at the Aviva Stadium. The map also compares 2G, 3G and 4G
coverage by service provider.

Young rugby players have the opportunity Competition 2G - Voice calls and text messages.
to win a training session for their club or
team with rugby international Rob Kear- Dairy 3G - Voice calls, text messages and data.
ney as part of the "Everything starts with
milk" campaign. National Dairy Council 4G - Using your smart phone for data and
voice.
"I’m delighted to continue my work with Rugby
the National Dairy Council and support Click here to access the map on the Com-
this European campaign," Kearney said. Video Reg website.

The competition is open to male and fe- Hannah Quinn-Mulligan Watch: tough day’s trading at Carrick pedi-
male teams gree bull and heifer sale sale
Map: the best mobile service provider by
"Eating well is essential and adapting your Eircode Adam Woods reports from the Midland
nutritional intake to your sport pre, during Mobile phone coverage in rural areas can and Western Livestock Improvement Soci-
and post is necessary for success. be dodgy, but a new map allows you to ety sale of Aberdeen Angus, Hereford and
compare service coverage for each tele- Shorthorn bulls and heifers in Carrick-on-
"To have the opportunity to meet and talk coms company. Shannon.
to young rugby players about the impor-
tance of dairy in sports nutrition while If coverage is an issue in your area, check Champion Aberdeen Angus bull at the
helping them to improve their game play out this map compiled by the Commission April sale of pedigree Angus bulls in Car-
through a training session is something for Communications Regulations (Com- rick-on Shannon came from the herd of
I’m really excited about." Reg). Martin Garvey, Hillstreet, and was sold for
€3,500. \ Tricia Kennedy
The competition is open to male and fe-
male teams and players aged between 12 There was a sticky trade at the Midland
to 18. and Western livestock improvement soci-
ety's annual April sale of pedigree Aber-
Video entries are currently being accepted
and more for more information on how to
apply you can click here.

▲ 25

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

deen Angus, Hereford and Shorthorn bulls — Adam Woods (@ajwwoods) April 6, David Wilson reports on a new venture by
and heifers on Saturday. 2019 the Cork-based dairy co-op aimed at reduc-
ing how long cows take to digest grass.
There were 112 Aberdeen Angus bulls cat- The champion bull title was secured by
alogued but, with a number of bulls not Martin Garvey, Hillstreet, Carrick-On- A new project by the west Cork Carbery
presenting for sale, 57 found new homes Shannon, Co Leitrim, for his February Group seeks to cut methane emissions
on the day. Average-quality bulls were 2018-born Luddenmore Fionn son out of a from cows by refining the grass they eat.
hard to shift. Lawsonsford Bagatelle cow. Fionn has
four stars on the terminal index, four stars Carbery Group is working with IT Tralee,
The average price for Aberdeen Angus on the replacement index and a calving dif- UCD and Dutch company GRASSA BV to
bulls was €2,007. Top price of the day ficulty figure of 2.8%. He was sold at trial a 'grass refinery'.
went to Cathal and Cormac Duignan, Eslin €3,500.
Bridge, for their March 2018-born Westell- The refinery is used to isolate the proteins
en Diego son. Out of a Nakkeg Nord cow, Champion Angus from Martin Garvey, and nutrients cows use from grass, while
this bull has five stars on the terminal in- Hillstreet, Co. Roscommon. A Feb 2018 separating the remainder of the nutrients
dex and four stars on the replacement in- Luddenmore Fionn son out of a Bagatelle for use as by-products.
dex along with a calving difficulty figure cow. 4 stars on terminal, +2.8% calving.
of 3.2%. He was knocked down at €4,000 pic.twitter.com/O2FJIC5LkA Grass whey
for the day’s top call. — FJ Pedigree (@FJ_Pedigree) April 6,
2019 Speaking at the AgroCycle conference hos-
First to hit the €4000 mark, Lot 85 a ted by the Department of Agriculture at
March 2018 born bull from Cathal Dui- The champion heifer came from the herd Backweston, Co Kildare, last week, Enda
gnan, Carrick on Shannon. By Westellen of James Heneghan, Castlerea, Co Roscom- Buckley of Carbery explained more.
Diego (WZG) out of a Nakkeg Nord cow. mon. By Steil Knockranny and out of a
5 stars and 3.2% calving. Coneyisland Legend cow, this April 2017 "Fresh grass is presented to this machine,
— Adam Woods (@ajwwoods) April 6, heifer has five stars on the replacement in- which uses a giant press to squeeze out all
2019 dex at €116. She was sold scanned in-calf liquid, leaving a very dry haylage-like com-
to Liss Brendan calving in October 2018. pound and a green grass liquid called grass
It was a good day's trading for Frank She was knocked down at €3,100. whey," he said.
McKiernan, Corlismore, Co Cavan, with
his two Drumcrow Joker sons selling well. Champion heifer from James Hene- "The haylage is fed to the cows, and re-
The first into the ring was Drumcrow Port ghan.This April 2017 heifer was by Steil search shows that energy levels are the
Royal T712, a November 2017-born bull Knockranny and had a 5 star replacement same as fresh grass."
out of an Old Glenort Lamont cow. He had index. She was sold in calf to Liss Bren-
earlier been given a red rosette by judge dan and sold for €3100. That’s it from Car- Because animals don’t spend as much time
Eustace Burke in the pre-sale show. He rick, see sale report on https://t.co/ breaking down the fodder, "cows produce
was knocked down at €3,700. The next lot B58bv2SqtV and in next weeks @farmers- much less methane and ammonia".
was Drumcrow Lucky Jim T713, another journal pic.twitter.com/tsfCp58NK6
November 2017-born bull was by Drum- — Adam Woods (@ajwwoods) April 7, Carbery Group's plant in Ballineen, Co
crow Joker out of a Lissard Mark cow. He 2019 Cork. \ Donal O'Leary
was sold at €3,600 and went home with
Noel Fitzpatrick to join his Milltown pedi- For the full sale report see this week’s Grass whey then has a number of uses in-
gree herd, just outside Belturbet, Co Cav- Irish Farmers Journal in shops Thursday. cluding phosphate fertiliser and as a pro-
an. The next sale of pedigree continental cat- tein feed for pigs and poultry.
tle takes place in Carrick-on-Shannon next
Top price of the sale so farm goes to Frank Saturday 13 April. Carbery will be trialling the project on
five farms in west Cork this June to deter-
McKiernan, Cavan for his 1st prize win- Carbery trials ‘grass refinery’ on farms to mine its viability.
cut down methane from cows
ner, a Drumcrow Joker son, 4 stars on ter- "To date, the results have been all positive
and it’s definitely exciting," he told the
minal index and 1.9% for calving. Ham- conference delegates.

mer down at €3700. @farmersjournal

@FJ_Pedigree @IEAberdeenAngus @Iri-

shAngusBeef pic.twitter.com/

TDETW45kAJ

▲ 26

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

If successful, the need for imported pro- to tweak systems, optimise resources and "Participants of our programme got the
teins could be greatly reduced, while emis- encourage best practice on their farm. chance to go to college last year and re-
sions could be cut down significantly. ceived a diploma in environmental science
To date, the carbon footprint on the 66 from UCC.
Greener Dairy programme farms has been cut by 15%, while overall
profitability increased throughout. "This is a great story, as some of these
Carbery’s Greeener Dairy programme, guys never got the chance to go to second-
which was set up in 2012 to promote best "There is a correlation with really good level, never mind third-level, education."
practice on farms, has now grown to 66 farm practice and profit," Buckley said.
farmers. Carbery also rolled out a 'Plant a tree'
Higher learning project in which it gave all suppliers 20
Each farm is assessed on its biodiversity, ready-to-plant native trees.
carbon footprint, water footprint, inputs "We also got our programme recognised in
and farm profitability. conjunction with UCC in what’s called ret- Farmers have really bought into the initia-
rospective higher learning," he added. tive, according to Buckley, and to date
Together with Teagasc, Carbery uses this they have planted 45,000 trees.
benchmark data to advise farmers on how
Read more

CONTINUE READING

▲ 27

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

twitter.com | 10/04/2019

Media Source Online

morans_mega_jam (2008)

RT @gingerbreadmiss: Would your lo-
cal school or club like to train with Rob
Kearney?

What a brilliant ambassador for @NDC_ie
& role mod…

CONTINUE READING

▲ 28

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Radio Kerry - Talkabout | 26/03/2019

Media Source Radio

Ladies' Lifestyle event

Nutritionist Paula Mee discusses an up-
coming Ladies' Lifestyle fashion, beauty,
nutrition and fitness event happening at
the INEC in Killarney. The event is spon-
sored by Dawn Milk and the National Dai-
ry Council

Radio-Clip

▲ 29

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

agriland.ie | 15/04/2019

Media Source Online Visits 383,519

Creed: An Taisce advice ‘inconsistent with guidelines’

Concerns have been raised in relation land, the national framework for action to Two servings a day from this food shelf
to An Taisce’s advice in the ‘Climate Ac- improve health and well-being. are recommended in the Healthy Ireland
tion Teacher Resources’ pack, which sug- Food Pyramid.
gests a reduction the consumption of meat The Healthy Ireland Food Pyramid, pub-
and dairy products. lished by the Department of Health, recom- He outlined: "My department runs the EU
mends that children aged 9-18 years of age School Milk Scheme in national schools,
The Minister for Agriculture, Food and the consume five portions of dairy each day, in conjunction with the National Dairy
Marine, Michael Creed, was asked if he given the importance of calcium during Council.
has spoken to his ministerial colleagues re- this life stage.
garding content in the ‘Green Schools Pro- "This scheme is carefully aligned with the
gramme’ on meat and dairy consumption Minister Creed outlined that this is "to sup- Department of Health guidelines, and with
for children. port the development of healthy bones and the European Commission, which funds
teeth". the School Milk Scheme with the objective
The question was asked in a parliamentary of cultivating healthy eating habits at an
question from the Fianna Fáil spokesper- Advertisement early age."
son for agriculture, food and the marine,
Charlie McConalogue. Continuing, he noted: "Red meat, poultry, Concluding, Minister Creed said: "My offi-
fish, eggs, beans and nuts also provide pro- cials are actively engaged in the on-going
Minister Creed explained: "The Green tein essential for growth and repair, and cross-Government collaboration on
Schools Programme is a positive and im- they are also the main source of iron for Healthy Ireland initiatives."
portant initiative for schools." healthy blood.

However, he added that its suggestions on
dietary advice "appear inconsistent with
the food pyramid guidelines in Healthy Ire-

CONTINUE READING

▲ 30

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

East Cork Journal | 11/04/2019

Media Source Press Page 44
Circulation 6,540

CORK RUGBY PLAYERS CAN WIN THE CHANCE TO TRAIN WITH

IRISH INTERNATIONAL ROB KEARNEY - NATIONAL DAIRY

COUNCIL LAUNCHES COMPETITION FOR SCHOOLS AND CLUBS

To celebrate Irish Rugby In addition to providing have the opportunity to working alongside Rob to A T-S
International Rob Kear­ the opportunity to improve meet and talk to young rug­ engage with our winning
ney’s recent partnership with gameplay and learn new by players about the impor­ young players and discuss­ • To celebrate Rob Kearney’s recent partnership with the National Dairy
the National Dairy Council skills, the winners will have tance of dairy in sports nu­ ing the importance of milk
(NDC) and the European the chance to participate in trition whilst helping them in their everyday diets,” Council (NDC) and the European Milk Forum’s “Everything starts with
Milk Forum’s “Everything a Q&A session with Rob, to improve their gameplay added Jeanne.
starts with milk” campaign, other Irish athletes and a through a training session is milk” campaign, aspiring young rugby stars from across Ireland are being
aspiring young rugby stars sports nutritionist to discuss something I’m really excited The competition is open
from Cork are being given the importance of drinking about!” to both male and female given the opportunity to train with Rob. Sean Probert (16) is pictured with
the chance to win a training milk in everyday life and rugby teams, with players
session with Rob for their for sports nutrition and re­ Jeanne Spillane, Market­ aged 12 to 18 years old from Rob Kearney at the launch of the competition at the Aviva Stadium.
school or club team. covery along with getting ing Manager at the National schools and clubs across
advice on how to pursue Dairy Council said, “Rob Ireland. To enter the com­
‘Everything starts with success in sport. is an inspirational figure to petition simply send a short,
milk’ is a pan-European many young, aspiring sports creative video explaining
campaign focused on en­ Speaking about the com­ stars and we’re delighted to why you and your team
couraging Irish consumers petition, Kearney, who re­ be able to offer this oppor­ would love the opportunity
to drink more quality milk cently won his 90'1' cap for tunity for a rugby team to to train with Rob Kearney
from Europe and is support­ Ireland said, “I’m delighted train with Rob. Dairy is fun­ and how you incorporate
ed in Ireland by Kearney, to continue my work with damental to a healthy, active milk into your everyday
who credits growing up on the National Dairy Council lifestyle and what better diet! All entries should be
his family’s dairy farm to and support this European person to encourage young sent to trainwithrob@mas-
help him establish healthy campaign. Eating well is people than Rob, who has sivepr.tv by 5pm on Friday
habits - including drinking essential and adapting your had an outstanding career 10lh May 2019. For terms
milk daily - which have nutritional intake to your to date as a performance and conditions visit WWW.
contributed to his successful sport pre, during and post athlete. thecompietenatural.ie or
sporting career. is necessary for success. To www.ndc.ie.
“We look forward to

▲ 31

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Donegal News-Friday | 12/04/2019

Media Source Press Page 64
Circulation 9,448

Young players can
meet Rob Kearney

TO celebrate Irish Rugby Interna- players aged 12 to 18 years old from Mary Devine with her horse Kingsman winning their class on Saturday at the Dressage Ireland National Winter Finals at Ca-
tional Rob Kearney’s recent partner- schools and clubs across Ireland. van Equestrian Centre. Mary and Kingsman finished third on Sunday and were placed second overall in their category in the
ship with the National Dairy Council Winter Championship.
(NDC) aspiring young rugby stars To enter the competition simply
from Donegal are being given the send a short, creative video explain-
chance to win a training session with ing why you and your team would
Rob for their school or club team. love the opportunity to train with
Rob Kearney and how you incorpo-
Kearney, who recently won his rate milk into your everyday diet!
90th cap for Ireland said, “I’m delight-
ed to continue my work with the Na- All entries should be sent to train-
tional Dairy Council and support this [email protected] by 5pm on Fri-
European campaign. Eating well is day 10th May 2019.
essential and adapting your nutri-
tional intake to your sport pre, during For terms and conditions visit
and post is necessary for success. To www.thecompletenatural.ie or
have the opportunity to meet and talk www.ndc.ie .
to young rugby players about the im-
portance of dairy in sports nutrition Jeanne Spillane, Marketing Man-
whilst helping them to improve their ager at the National Dairy Council
gameplay through a training session said, “Rob is an inspirational figure
is something I’m really excited to many young, aspiring sports stars
about!” and we’re delighted to be able to offer
this opportunity for a rugby team to
The competition is open to both train with Rob. Dairy is fundamental
male and female rugby teams, with to a healthy, active lifestyle and what
better person to encourage young
people than Rob.

▲ 32

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

farmersjournal.ie | 15/04/2019

Media Source Online Visits 161,110

Milk Quality Ireland to address the challenges of dairy

The transition to selective dry cow ther- "Milk Quality Ireland will continue this im- The Ornua index has fallen below a 30c/l
apy will be an important issue for Milk portant work with a renewed focus on help- farmgate price excluding VAT for the first
Quality Ireland. ing the dairy industry and farmers to meet time in the past year.
significant new demands in relation to
The Irish Milk Quality Co-operative Soci- milk quality. The PPI index reflects the price of prod-
ety Ltd (IMQCS) has changed its name to ucts traded by Ornua. \ William Conlon
Milk Quality Ireland Co-operative Society "These new demands relate to the adoption
Ltd following a decision by its committee of non-chlorine cleaning protocols for Ornua's purchase price index (PPI) fell by
of management. milking equipment and bulk milk tanks, over 3% in March, the co-op reported this
which will require changes to existing prac- Wednesday.
Milk Quality Ireland is a collaborative tices at farm level in order to respond to
body with a remit in the area of dairy farm market requirements. "The adjustment for March reflects lower
infrastructure, which includes representa- butter, powder and cheese prices," an Or-
tives from the Irish Co-operative Organisa- The body will also play a vital role in en- nua spokesperson told the Irish Farmers
tion Society (ICOS), the dairy co-ops, Tea- suring that there are sustainable career Journal.
gasc, milking machine manufacturers and pathways and fit for purpose educational
milking machine technicians. programmes for the service providers

It was established 30 years ago in 1989 to "Furthermore, the transition to selective The index is worth 29.4c/l excluding VAT,
improve milk quality standards in Ireland, dry cow therapy will be an important issue based on Ornua’s product purchase mix
to provide suitable training and certifica- for Milk Quality Ireland, as new legisla- and assuming processing costs of 6.5c/l.
tion programmes in milking machine test- tion will prohibit the blanket use of antibi- This is the lowest point since last April.
ing and installation and to strive to ensure otics on dairy farms by 2022. This transi-
that Irish milking machine installation and tion will require careful management in- Co-ops will start setting milk prices for
testing standards equate with best interna- cluding the need to scale up the level of March in the coming days and any drop
tional practice. milk recording across the national herd," would hit farmers at a time when seasonal
he said. milk supply is ramping up.

Milk Quality Ireland also maintains a reg- He also said that the body will also play a Farming organisations have urged process-
ister of certified milking machine techni- vital role in ensuring that there are sustain- ors to hold milk prices and at least match
cians, with 263 technicians currently on able career pathways and fit for purpose the PPI value.
the Milk Quality Ireland register. educational programmes for the service
providers that Irish dairy farmers depend Veganism is a proxy for eating disorders -
Milk Quality Ireland will continue this im- upon and help to underpin the industry’s NDC chief
portant work with a renewed focus on help- high-quality standards.
ing the dairy industry and farmers to meet Zoe Kavanagh made the claim at a dairy
significant new demands Read more conference in Limerick.

The chair of Milk Quality Ireland Jerry Performance drop in dairy cows fed field Zoe Kavanagh, National Dairy Council
Long said: "I’m extremely pleased to an- beans chief executive.
nounce the unveiling of Milk Quality Ire-
land. In recent years, we have focused on Farmer fury over milk price cuts Speaking on a panel discussion at the Fine-
broader areas of milk quality, as well as tuning Irish Dairy conference in Limerick,
providing training and certification of milk- PPI slides as spring milk supply ramps up
ing machine technicians.

▲ 33

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

the head of the National Dairy Council resistance is going to become a huge chal- ICMSA president Pat McCormack. \ Philip
said that veganism is on the rise. lenge for the human race. Doyle

"Young girls have always been aware of "At the moment, it is estimated that Ornua's annual results are positive, but
what they eat. The three big concerns are 700,000 people die each year due to anti- this only highlights that farmers are get-
fat, allergies and intolerances. In some ca- microbial resistance when the drugs don’t ting paid "noticeably less" than the co-op's
ses, going vegan is a proxy for having an work. That number is expected to rise to purchase price index (PPI) would suggest,
eating disorder," Zoe Kavanagh said. 10m in the future. It will be as big as can- ICMSA president Pat McCormack has said.
cer," Sheridan said.
She was speaking in a debate on future "This is what will grab the farmers’ atten-
challenges for the Irish dairy industry. She She encouraged dairy farmers to try to re- tion: the Ornua index represents the prices
said that 30% of the new products devel- duce their reliance on antibiotics to cure that the member co-ops of Ornua have re-
oped by convenience food manufacturer mastitis during the dry period by using se- ceived for their supplies," McCormack
Greencore are now vegan or "free from". lective dry cow therapy. said. Yet "those individual co-ops are cur-
rently paying the farmer-suppliers a milk
78% of Irish consumers have trust in dairy Fergal Morris said that animal health is price that is less than the price that the co-
farmers now a major growth area for all pharma- ops themselves have been paid by Ornua -
ceutical companies and there is currently a not even mentioning the bonus that was
However, she said that Irish farmers can shortage of some vaccine products as de- paid to the individual co-ops by Ornua."
be proud of what they produce as it is rich, mand is outstripping supply.
wholesome and complete food, which is in The ICMSA president added that milk pri-
ever increasing demand in places such as Read more ces to be set shortly for March supplies
China. should at least move up to the level of the
Move to exclude vegetarian products from PPI, which is currrently 30.55c/l exlcuding
"Nut juice equivalents are double the price using meat names VAT. He argued that the reputation of
and only contain one-fifth of the nutrients Irish milk underpinning Ornua's success
of real milk," Kavanagh said. Veterinary Council tightens prescription has built upon the standards achieved by
guidelines farmers, and the objective of the company
She said that 78% of Irish consumers have must be to return a milk price that exceeds
trust in dairy farmers. Positive Ornua results contrast with lower the growth in production costs.
milk prices - ICMSA
Anti-microbial resistance Read more
The dairy farmers' organisation has reac-
Also speaking at the event were Cara Sher- ted to the rise in sales and profits reported
idan and Fergal Morris from MSD Animal by Ornua this Wednesday.
Health. Sheridan said that anti-microbial

CONTINUE READING

▲ 34

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Media Source Shannonside FM - 09:00 News | 18/02/2019

Radio

True Taste of Kerrgold

A Kerrygold tv advert will highlight
the grass fed system on Irish farms. The ad
will be seen by 36 million people world-
wide and will feature last years of Nation-
al Dairy Council Quality Milk Award.

Report simulcast on Northern Sound in
9am and 10am bulletins.

Radio-Clip

▲ 35

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

kildarestreet.com | 12/04/2019

Media Source Online Visits 55,795

Department of Agriculture, Food and the Marine Schools Healthy Living
Strategies

Written answers Michael Creed (Cork North West, Fine from this food shelf are recommended in
Gael) the Healthy Ireland Food Pyramid.
Thursday, 11 April 2019 Link to this: Individually | In context
My Department runs the EU School Milk
What are written answers? The Green Schools Programme is a posi- Scheme in national schools, in conjunction
tive and important initiative for schools. with the National Dairy Council. This
Department of Agriculture, Food and the However, I have concerns regarding the scheme is carefully aligned with the De-
Marine suggestions contained within the Climate partment of Health guidelines, and with
Action Teacher Resources pack regarding the European Commission, which funds
Schools Healthy Living Strategies reductions the consumption of meat and the School Milk Scheme with the objective
dairy products. These suggestions appear of cultivating healthy eating habits at an
All Written Answers on 11 Apr 2019 « Pre- inconsistent with the Food Pyramid guide- early age. My officials are actively engag-
vious answer Next answer » lines in Healthy Ireland, the national frame- ed in the on-going cross-Government col-
work for action to improve health and well- laboration on Healthy Ireland initiatives.
Charlie McConalogue (Donegal, Fianna being.
Fail) Does this answer the above question?
Link to this: Individually | In context The Healthy Ireland Food Pyramid, pub- Yes! 0 people think so!
156. To ask the Minister for Agriculture, lished by the Department of Health, recom- No! 0 people think not!
Food and the Marine if he has spoken to mends that children aged 9-18 years of age
his ministerial colleagues regarding con- consume five portions of dairy each day, Log in or join to post a public comment.
tent in the green schools content regarding given the importance of calcium during
meat and dairy consumption for children. this life stage to support the development About us Contact Us House rules Source
[17141/19] of healthy bones and teeth. Red meat, poul- code
try, fish, eggs, beans and nuts also provide
protein essential for growth and repair,
and they are also the main source of iron
for healthy blood. Two servings a day

CONTINUE READING

▲ 36

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Longford Leader | 11/04/2019

Media Source Online Visits 156,486

Longford youngsters can win chance to play rugby with Rob Kearney

Reporter: family’s dairy farm to help him establish Jeanne Spillane, Marketing Manager at the
healthy habits - including drinking milk National Dairy Council said: "Rob is an in-
Longford Leader Reporter daily - which have contributed to his suc- spirational figure to many young, aspiring
cessful sporting career. sports stars and we’re delighted to be able
11 Apr 2019 to offer this opportunity for a rugby team
In addition to providing the opportunity to to train with Rob. Dairy is fundamental to
Email: improve gameplay and learn new skills, a healthy, active lifestyle and what better
the winners will have the chance to partici- person to encourage young people than
[email protected] pate in a Q&A session with Rob, other Rob, who has had an outstanding career to
Irish athletes and a sports nutritionist to date as a performance athlete."
Longford youngsters can win chance to discuss the importance of drinking milk in
play rugby with Rob Kearney everyday life and for sports nutrition and "We look forward to working alongside
recovery along with getting advice on how Rob to engage with our winning young
To celebrate Irish Rugby International Rob to pursue success in sport. players and discussing the importance of
Kearney’s recent partnership with the Na- milk in their everyday diets," added
tional Dairy Council (NDC) and the Euro- Speaking about the competition, Kearney, Jeanne.
pean Milk Forum’s "Everything starts with who recently won his 90th cap for Ireland
milk" campaign, aspiring young rugby said, "I’m delighted to continue my work The competition is open to both male and
stars from Longford are being given the with the National Dairy Council and sup- female rugby teams, with players aged 12
chance to win a training session with Rob port this European campaign. Eating well to 18 years old from schools and clubs
for their school or club team. is essential and adapting your nutritional across Ireland. To enter the competition
intake to your sport pre, during and post is simply send a short, creative video explain-
‘Everything starts with milk’ is a pan-Eu- necessary for success." ing why you and your team would love the
ropean campaign focused on encouraging opportunity to train with Rob Kearney and
Irish consumers to drink more quality milk "To have the opportunity to meet and talk how you incorporate milk into your every-
from Europe and is supported in Ireland by to young rugby players about the impor- day diet! All entries should be sent to train-
Kearney, who credits growing up on his tance of dairy in sports nutrition whilst [email protected] by 5pm on Friday,
helping them to improve their gameplay May 10, 2019.
through a training session is something
I’m really excited about!"

CONTINUE READING

▲ 37

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Connacht Tribune | 12/04/2019

Media Source Press Page 61
Circulation 20,702

An Taisce told
to ‘stay out’ of
advice on diets

Minister says ‘watchdog body’ went
beyond their remit on schools’ input

BY FRANCIS FARRAGHER

A GALWAY Minister of State has Not a favourite with An Taisce?
joined in the attack on An
Taisce for getting involved in heavy industry and a large agri- Taisce, also said last weekend
advising schoolchildren to cut cultural sector. that horticulture, tillage and or-
back on their intake of meat ganic farming were now more
and dairy products. "Extensive grassland sys- sustainable ways of producing
tems, such as we have in Ire- food and sustaining employ-
Deputy Seán Canney, Minis- land, are internationally recog- ment.
ter of State for Rural and Com- nised as producing the lowest
munity Development, said that carbon emissions," said Minis- An Taisce – who are funded
while in general he welcomed ter Canney. through a combination of mem-
the Green Schools' initiative, bership fees, donations plus
the lesson plan suggested by An Last week, planning watch- funding from the Dept. of the
Taisce ‘overstepped the mark’ dog An Taisce, were slated by Environment, the Environmen-
and contradicted the advice the IFA for getting involved in tal Protection Agency and Local
given by Government. Authorities – also claimed last
"ADVICE ON NUTRITION week that there was a ‘huge dis-
"Advice on nutrition is the re- IS THE RESPONSIBILITY connect’ between the IFA and
sponsibility of the Dept. of OF THE DEPT. OF ordinary farmers.
Health, which says that meat HEALTH”
and dairy, which are rich However, Joe Healy said that
sources of protein and calcium, giving out dietary advice to Ministers and Government De-
are essential for a balanced, schoolchildren advocating a partments should not be en-
healthy diet. cutback in meat and dairy prod- dorsing what amounted to pro-
ucts. paganda from An Taisce.
"The proposed lesson plan by
An Taisce is also completely at IFA President, Joe Healy, said “Farmers are extremely
odds with the EU School Milk that it was beyond the remit of angry that packs like this would
Scheme, which is supported by An Taisce to include dietary ad- be distributed in schools advis-
the Dept. of Agriculture, Food vice in their resource pack ing students to consume less
and the Marine in conjunction when this should be the func- meat and dairy when both are a
with the National Dairy Coun- tion of the Dept. of Health. key part of a balanced diet.
cil,” said Deputy Canney.
“What An Taisce have done is “What our children are
He said that the EU Joint Re- beyond their remit and is not taught in school should be
search Centre Report of 2010 consistent with dietary advice based on scientific findings,
found that Ireland was the most given by the Dept. of Health proofed by the appropriate
carbon-efficient country in the who are the competent author- state agencies and Government
EU per unit of dairy production ity on balanced diets,” said Joe Departments,” he said.
and the fifth most carbon-effi- Healy.
cient producer of beef per/kg. Fianna Fail Spokesman on
An Taisce, who describe Horticulture and Food, Jackie
"Farmers are fully engaging themselves as ‘a charity work- Cahill, has also backed the IFA
with Climate Action and there ing to preserve and protect Ire- stance on An Taisce’s interven-
needs to be a balanced, inclu- land’s natural and built her- tion into dietary advice for
sive approach to our moves to- itage’, however have defended schoolchildren.
wards greener practices. their stance on dietary advice,
saying the IFA only represented He said that the Green
"It must be borne in mind beef and dairy farmers. Schools content – which was
that top-line percentage figures ‘backed by Minister Richard
for agricultural carbon emis- John Gibbons, Climate Bruton’ – contained a proposal
sions in Ireland create a dis- Change Spokesman for An for schools to run ‘a meatless
torted perception. This is be- Monday’ campaign.
cause of a combination of
factors, namely that we have a “The Dept. of Health and not
small population, very little An Taisce is the lead authority
in the State for providing expert
Seán Canney: An Taisce dietary advice for daily food
'overstepped the mark'. and drink intake,” said Jackie
Cahill.

▲ 38

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

2FM - Breakfast Republic | 08/02/2019

Media Source Radio

School Milk Scheme

Breakfast Republic has teamed up with
the National Dairy Council to celebrate the
School Milk Scheme.The NDC invited
schools around the country to write jingles
celebrating dairy.
(also mentioned at 7:40)

Radio-Clip

▲ 39

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Evening Echo | 11/04/2019

Media Source Press Page 14
Circulation 8,559

At the Irish Embassy in Paris were winning Irish student Danay Berhane from Cork Institute of Technology, Ms Patricia O’Brien, Ambassador of Ire-
land to France, and French winning student Vincent Bigioni from the Institut Paul Bocuse in France.

Cork student wins Dairy
Chef Contest in Paris
CULINARY student Danay Berhane Bigioni from the Institut Paul Bocuse in meals of their choices with dairy produce
from Cork Institute of Technology France created a delicious menu featur- included in each course.
has been crowned the 2019 Dairy ing the best of Irish and French dairy pro-
Chef in Paris. duce and really impressed the judges The first prize is a week-long “stage”
with their innovation and creativity within the prestigious kitchen of the Res-
A total of 10 culinary students (five under pressure. taurant Bristol in Paris and the joint
from France and five from Ireland) com- runners up have won a “stage” at Miche-
peted to take part in the 2019 finale of The two sets of runners up were Paula lin Star Restaurants in Dublin - Chapter
Dairy Chef held in Paris. This competi- Wardziak from Galway-Mayo Institute of One owned by chef Ross Lewis and Res-
tion was organised in partnership be- Technology and partner Luca Kanzcak taurant Patrick Guilbaud. The winning
tween the Embassy of France in Dublin, from CFA Médéric. teams also received gastronomic week-
the Higher Education Authority (HEA) ends of travel In Ireland and France to ex-
the National Dairy Council (NDC) and the As well as Marion Toussine from de perience their unique food cultures fol-
French Dairy Council (Cniel). l’Université de Cergy Pontoise and Hope lowing their “Stages”.
Cuddihy from Waterford Institute of
Culinary students from top colleges in Technology. The other Irish students who Irish Ambassador to France, Patricia
France and Ireland were invited to cham- took part were Chris Leech – TU Dublin, O’Brien said: “It was a pleasure and an
pion their institution by creating a three- Cathal Brugha Street and Gavin Pope – honour for the Irish Embassy in Paris to
course menu celebrating Irish and/or TU Dublin Tallaght Campus. host the FICAHT Dairy Chef Reception
French dairy produce. Each dish had to this year and it was a particular delight
include French or Irish dairy produce as The cook-off event was held at the CFA for me to be one of the judges of the Dairy
the main ingredient. Médéric in Paris. chef competition. I was very impressed
with the professionalism and talent of the
Danay and his cooking partner Vincent For the finale, each Franco-Irish pair of wonderful young Irish and French chefs
students was given a mystery basket of involved.”
ingredients. In true “Masterchef style”
they were asked to produce three-course

▲ 40

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

farmersjournal.ie | 10/04/2019

Media Source Online Visits 161,110

PPI slides as spring milk supply ramps up

The Ornua index has fallen below a the head of the National Dairy Council She encouraged dairy farmers to try to re-
30c/l farmgate price excluding VAT for said that veganism is on the rise. duce their reliance on antibiotics to cure
the first time in the past year. mastitis during the dry period by using se-
"Young girls have always been aware of lective dry cow therapy.
The PPI index reflects the price of prod- what they eat. The three big concerns are
ucts traded by Ornua. \ William Conlon fat, allergies and intolerances. In some ca- Fergal Morris said that animal health is
ses, going vegan is a proxy for having an now a major growth area for all pharma-
Ornua's purchase price index (PPI) fell by eating disorder," Zoe Kavanagh said. ceutical companies and there is currently a
over 3% in March, the co-op reported this shortage of some vaccine products as de-
Wednesday. She was speaking in a debate on future mand is outstripping supply.
challenges for the Irish dairy industry. She
"The adjustment for March reflects lower said that 30% of the new products devel- Read more
butter, powder and cheese prices," an Or- oped by convenience food manufacturer
nua spokesperson told the Irish Farmers Greencore are now vegan or "free from". Move to exclude vegetarian products from
Journal. using meat names
78% of Irish consumers have trust in dairy
The index is worth 29.4c/l excluding VAT, farmers Veterinary Council tightens prescription
based on Ornua’s product purchase mix guidelines
and assuming processing costs of 6.5c/l. However, she said that Irish farmers can
This is the lowest point since last April. be proud of what they produce as it is rich, Positive Ornua results contrast with lower
wholesome and complete food, which is in milk prices - ICMSA
ever increasing demand in places such as
China.

Co-ops will start setting milk prices for "Nut juice equivalents are double the price The dairy farmers' organisation has reac-
March in the coming days and any drop and only contain one-fifth of the nutrients ted to the rise in sales and profits reported
would hit farmers at a time when seasonal of real milk," Kavanagh said. by Ornua this Wednesday.
milk supply is ramping up.

Farming organisations have urged process- She said that 78% of Irish consumers have ICMSA president Pat McCormack. \ Philip
ors to hold milk prices and at least match trust in dairy farmers. Doyle
the PPI value.
Anti-microbial resistance Ornua's annual results are positive, but
Veganism is a proxy for eating disorders - this only highlights that farmers are get-
NDC chief Also speaking at the event were Cara Sher- ting paid "noticeably less" than the co-op's
idan and Fergal Morris from MSD Animal purchase price index (PPI) would suggest,
Zoe Kavanagh made the claim at a dairy Health. Sheridan said that anti-microbial ICMSA president Pat McCormack has said.
conference in Limerick. resistance is going to become a huge chal-
lenge for the human race. "This is what will grab the farmers’ atten-
Zoe Kavanagh, National Dairy Council tion: the Ornua index represents the prices
chief executive. "At the moment, it is estimated that that the member co-ops of Ornua have re-
700,000 people die each year due to anti- ceived for their supplies," McCormack
Speaking on a panel discussion at the Fine- microbial resistance when the drugs don’t said. Yet "those individual co-ops are cur-
tuning Irish Dairy conference in Limerick, work. That number is expected to rise to rently paying the farmer-suppliers a milk
10m in the future. It will be as big as can- price that is less than the price that the co-
cer," Sheridan said. ops themselves have been paid by Ornua -

▲ 41

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

not even mentioning the bonus that was MEPs have voted in favour of a proposal of a product meet and farmgate prices cov-
paid to the individual co-ops by Ornua." to impose penalties on farmers who in- er production costs.
crease their milk production in times of se-
The ICMSA president added that milk pri- vere market imbalances. Under a proposal from Irish MEP Matt Car-
ces to be set shortly for March supplies thy, if the current market deviated by 15%,
should at least move up to the level of the The European Parliament’s Agriculture voluntary volume adjustment schemes
PPI, which is currrently 30.55c/l exlcuding Committee voted on new rules for com- would be introduced.
VAT. He argued that the reputation of mon market organisation (CMO), the first
Irish milk underpinning Ornua's success of three legislative proposals for the next A market responsibility penalty would be
has built upon the standards achieved by CAP, on Monday. enforced on farmers who increase produc-
farmers, and the objective of the company tion during the reduction period.
must be to return a milk price that exceeds There is already a scheme that grants aid
the growth in production costs. to dairy farmers who voluntarily produce The Irish Co-operative Organisation Soci-
less milk in times of severe market imbal- ety (ICOS) said such a production curbing
Read more ances. MEPs want to see this extended to system must be opposed.
all sectors.

Ornua delivers strong 2018 performance They also want to impose a levy on farm- It describes the proposed levy as "hugely
ers who increase their production, using damaging to Irish dairy farmers and co-
Cheddar bill at €55m in new UK tariff re- that levy money to finance the aid scheme ops and would serve to undermine the sig-
gime - Ornua those who reduce production. nificant on-farm and processing invest-
ments made by the industry in recent
Production-curbing levy proposed for milk Before the proposal becomes a reality, it years".
must first pass through a European Parlia-
At times when agricultural markets experi- ment debate and the EU Council of Agri- It said that at every opportunity the EU
ence severe disturbances, MEPs want to cultural Ministers. has pushed for a return to supply manage-
impose levies on farmers who increase ment of the dairy sector, ignoring the reali-
their production. A single EU observatory is recommended ties of supply-demand balance.
to determine a "balanced market state".
This would be where supply and demand

CONTINUE READING

▲ 42

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

The Argus | 09/04/2019

Media Source Press Page 15
Circulation 9,307

Chance to train with Rob
Aspiring young rugby stars focused on encouraging Irish the chance to participate in a this European campaign.
from Dundalk are being given consumers to drink more Q&A session with Rob, other Eating well is essential and
the chance to win a training quality milk from Europe and Irish athletes and a sports adapting your nutritional
intake to your sport pre,
session with Rob Kearney for is supported in Ireland by nutritionist to discuss the during and post is necessary
their school or club team. Kearney, who credits growing importance of drinking milk for success. To have the op­
up on his family’s dairy farm portunity to meet and talk to
The competition has been to help him establish healthy in everyday life and for sports young rugby players about the
set up to celebrate the Irish nutrition and recovery along importance of dairy in sports
Rugby International’s recent habits - including drinking with getting advice on how to nutrition whilst helping them
partnership with the Nation­ milk daily - which have pursue success in sport.
al Dairy Council (NDC) and contributed to his successful Speaking about the competi­ to improve their gameplay
the European Milk Forum’s tion, Kearney, who recently through a training session is
‘Everything starts with milk’ sporting career. won his 90th cap for Ireland something I’m really excited
campaign. In addition to providing said, ‘I’m delighted to contin­ about!’
‘Everything starts with milk’ the opportunity to improve ue my work with the National
is a pan-European campaign gameplay and learn new Daily Council and support
skills, the winners will have

Sean Probert (16) and Rob Kearney at the launch of the National
Dairy Council competition at the Aviva Stadium.

▲ 43

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

2FM - Breakfast Republic | 07/02/2019

Media Source Radio

School Milk Scheme.

Breakfast Republic has teamed up with
the National Dairy Council to celebrate the
School Milk Scheme.The NDC invited
schools around the country to write jingles
celebrating dairy.

also mentioned at 08:40 and 07:40

Radio-Clip

▲ 44

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

2FM - Breakfast Republic | 06/02/2019

Media Source Radio

School Milk Scheme .

Breakfast Republic have teamed up
with the National Dairy Council to cele-
brate the School Milk Scheme .

Radio-Clip

▲ 45

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Hospitality Ireland | 10/04/2019

Media Source Online Visits 66,864

Irish Culinary Student Wins 2019 Dairy Chef Contest In Paris

Cork Institute of Technology culinary Culinary students from colleges in both Irish Ambassador to France Patricia
student Danay Berhane has been named France and Ireland took part in the contest, O’Brien commented, "It was a pleasure
the winner of the 2019 Dairy Chef contest creating three-course meals that celebrated and an honour for the Irish Embassy in Par-
in Paris. Irish and/or French dairy produce. is to host the FICAHT Dairy Chef Recep-
tion this year and it was a particular de-
The competition was organised by the Em- "A Pleasure And An Honour" light for me to be one of the judges of the
bassy of France in Dublin in partnership Dairy Chef competition. I was very im-
with the Higher Education Authority pressed with the professionalism and tal-
(HEA), the National Dairy Council (NDC) ent of the wonderful young Irish and
and the French Dairy Council (Cniel). French chefs involved."

CONTINUE READING

▲ 46

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Irish Examiner Feelgood | 05/04/2019

Media Source Press Page 10
Circulation 25,419

Kids' diets and
the Moo factor

Pupils tell Helen O'Callaghan
about their 'Milky Delight' win

WINNING WAYS: Teacher Aisling Keane with students Holly
Brady, Beth Brady, Meghan Lennon and Ella Thompson.

humbs-up one loves this milky de­
light/when you have it, it
Tchoices, feelgood
trees, and wellness fills your tummy/no com­
walls — pupils at St Pa­ plaining because it’s so
trick’s NS, Trim, are as
familiar with these con­ yummy/Moo Me, Vitamin
cepts as they are with D, Calcium is good for
their daily carton ofmilk,
which comes courtesy of me/Moo Me, Vitamin D,
the School Milk Scheme. calcium is good for me.’

Four senior students Megan, 12, says her
from the 60-pupil school
won the Moo Crew School team got inspiration from
Milk Jingle competition, the Moo Crew website,
with their ‘Milky Delight’
jingle, after going head-to- while classmate Holly
head with seven other pri­ loves milk, drinks it at
mary schools recently. small break, and liked the

Schools participating in competition because she
the scheme were invited “learned all the things in
to write a poem, jingle,
song, or Limerick about milk — like vitamin D”.
why they love school The aim of the School
milk. Children responded
with entries titled ‘Mmm Milk Scheme is to in­
Milk’, ‘Dairy’, and ‘Milk Is crease consumption of
Good For You!’ They also milk and milk products
participated in a live 2FM
Breakfast Republic dairy among schoolchildren.
quiz during National Open to all schools,
School Milk Week in Feb­
ruary. children get a portion of
milk daily which counts
Pupils on the winning towards one of their rec­
team, Megan Lennon, Ella
Thompson, and Holly and ommended daily servings
Beth Brady, came up with from the milk/yogurt/
the jingle: ‘Such a treat in
taste and sight/for every- cheese food group. “About
half of our pupils take up
Dairy facts the scheme,” says teacher

■ Department of Health Trevor Clarke.
recommends three In recent years, St Pa­
daily servings from the
milk/yogurt/cheese trick’s NS has placed a
food group. Nine to 18- large focus on nutrition
year-olds need five daily
servings (increased cal­ and wellbeing. “We do a
cium requirements at lot of work on mindful­
this stage). ness. We started a ‘well­
■ Examples of one
serving: 200ml glass of ness wall’ this year. It’s at
milk, 125ml yogurt, and the front of the school in
25g Cheddar cheese.
■ Calcium is important the main entrance hall­
for normal bone growth way. Each class has con­
and development. tributed to the wall and
■ One glass of milk pro­
vides protein, potass­ they can read it at break-
ium, phosphorus, iod­ time and share ideas.”
ine, vitamin B2, and vit­
amin B12. Ideas on the wellness
wall are inspired by ques­

tions like: How can we
help one another feel
better? How can we re­

spond to challenges?
Teachers have explored

feelgood trees with the
children — ways to help
themselves/others feel

good — and thumbs-up
choices.

Prizes won by the team
include a Moo Crew Dairy

Day in their school and a
€1,000 voucher for school
sports equipment.

■ Visit www.moocrew.ie;

phone National Dairy Coun­

cil on 01 290 2451.

▲ 47

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Dining In Dublin | 09/04/2019

Media Source Online Visits 12,171

Dining In Dublin

Culinary student Danay Berhane from from CFA Médéric. As well as Marion of their choices with dairy produce inclu-
Cork Institute of Technology has been Toussine from de l’Université de Cergy ded in each course.
crowned the 2019 Dairy Chef in Paris. A Pontoise and Hope Cuddihy from Water-
total of 10 culinary students (5 from ford Institute of Technology.The other The judging panel for the competition com-
France and 5 from Ireland) competed to Irish students who took part were Chris prised H.E. Ms Patricia O’Brien (Ambassa-
take part in the 2019 finale of Dairy Chef Leech - TU Dublin, Cathal Brugha Street dor of Ireland in France) Frédérique Tarr-
held in Paris. This competition was organ- and Gavin Pope - TU Dublin Tallaght Cam- ide (Cultural Counsellor, Embassy of
ised in partnership between the Embassy pus. France in Ireland) Cathy Curran (Commu-
of France in Dublin, the Higher Education nications Manager, National Dairy Coun-
Authority (HEA) the National Dairy Coun- Irish Ambassador to France, Patricia cil), Tugdual Debethune (Chef, Holen res-
cil (NDC) and the French Dairy Council O’Brien said "It was a pleasure and an hon- taurant) Sonia Ezgulian (Writer and Con-
(Cniel). Culinary students from top colleg- our for the Irish Embassy in Paris to host sultant Chef, Les Sardines filantes restau-
es in France and Ireland were invited to the FICAHT Dairy Chef Reception this rant), Siobhan Gough (Chef, La Table de
champion their institution by creating a year and it was a particular delight for me Cana restaurant) and Mr Derek McClel-
three-course menu celebrating Irish and/or to be one of the judges of the Dairy chef land (Dairy Chef 2018 winner, Waterford
French dairy produce. Each dish had to in- competition. I was very impressed with the IT)
clude French or Irish dairy produce as the professionalism and talent of the wonder-
main ingredient. ful young Irish and French chefs involved". The first prize is a week-long "stage" with-
in the prestigious kitchen of the Restaurant
Danay and his cooking partner Vincent Bi- The cook-off event was held at the CFA Bristol in Paris and the joint runners up
gioni from the Institut Paul Bocuse in Médéric in Paris on the 3rd of April 2019. have won a "stage" at Michelin Star Res-
France created a delicious menu featuring For the finale, each Franco-Irish pair of taurants in Dublin - Chapter One owned
the best of Irish and French dairy produce students was given a mystery basket of in- by chef Ross Lewis and Restaurant Patrick
and really impressed the judges with their gredients. In true "Masterchef style" they Guilbaud. The winning teams also re-
innovation and creativity under pressure. were asked to produce three-course meals ceived gastronomic weekends of travel In
The two sets of runners up were Paula Ireland and France to experience their
Wardziak from Galway Mayo- Institute of unique food cultures following their
Technology and partner Luca Kanzcak "Stages".

CONTINUE READING

▲ 48

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

2FM - Breakfast Republic | 05/02/2019

Media Source Radio

School Milk Scheme

Breakfast republic's Jingle Competi-
tion in association wit the National Dairy
Council
repeated at 08:50.

Radio-Clip

▲ 49

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.

Sliabh Luachra Outlook | 05/04/2019

Media Source Press Page 8
Circulation 3,000

A spokesperson for “Save St Rusholme is an

LIFESTLYE EVENING:

€7,000 raised for two local charities from night of Style

Five hundred people from across of MC Alan Finn of Radio Kerry. JERRY DWYER LEE STRAND, CELIA HOLMAN LEE FROM THE CELIA HOLMAN LEE MODELLING AGENCY, ALLAN FINN
the county attended the Dawn Milk Following the interval style queen RADIO KERRY, JOHN O SULLIVAN LEE STRAND, IAN O CONNELL FROM THE IAN O’CONNELL TRUST, NUTRITIONIST PAULA
& National Dairy Council Ladies Celia Holman Lee revealed all her MEE AND FINBARR WALSH FROM THE DONAL WALSH FOUNDATION AND NATHALIE LENNON FITNESS BLOGGER AND
Lifestyle Evening at the INEC, secrets in a Beauty and Lifestyle
Killarney on Thursday March 28th. Q&A with MC Alan Finn. Celia also EAMMON CARROLL CAHIR PERSON OF THE NDC PHOTOGRAPH BY SALLY MACMONAGLE.
The evening was a fantastic success showcased a fabulous style segment
with ladies enjoying nutrition, with fashion from local Killarney amazing prizes including a VIP Day 18th, 2019 and two tickets to the
fitness and style tips while raising boutiques MacBees, Scarlett at the Dawn Milk Ladies Day at the Spice Girls concert in Croke Park in
€7,000 for two local charities the Boutique and Weardrobe. Killarney Races on Thursday, July Dublin this summer.
Donal Walsh Livelife Foundation John O’Sullivan, General Manager,
and the Ian O’Connell Trust. Dawn Milk thanked everyone who
The event commenced with advice attended the Ladies Lifestyle Evening
on how to ‘Shape Up your Nutrition’ and supported our two charities the
with well-known dietitian and author Donal Walsh Livelife Foundation
Paula Mee. Paula sifted through and the Ian O’Connell Trust. The
the jargon and gave the audience evening was great success with lots
practical tips and advice that works. of advice and tips from our guest
One of Ireland’s most successful speakers Paula Mee, Nathalie Lennon
personal trainers and health blogger and Celia Holman Lee.”
Nathalie Lennon gave lots of fitness On arrival ladies were welcomed
and wellbeing advice. Nathalie also with a cookies and milk reception
demonstrated exercises that could be and ladies also received a goody
completed at home with the assistance bag on the night. The evening also
included a fantastic raffle with some

▲ 50

Copyright Material - reproduced under license by TruehawkMedia. No further copying (including printing, digital reproduction and
forwarding) is permitted except under License.