FROUTONEA_UK_21-22

4 COMP ANIES


Froutonea



Kefalinias 6 | 183 45 Moschato EDITORIAL
Athens - Greece
Τ +30 210 4812212 Dear readers,
F +30 210 4827089

[email protected] “Froutonea” Magazine is the only magazine
www.froutonea.gr
in Greece exclusively about the fresh
Ownership produce. It is a monthly edition t
G. Orfanou & Co
hat being printed for 22 years in Greece,
Editor-Manager
Panagiotis Orfanos while it has also its special digital presence.
Editor staff It contains reliable information and up-to
Anna Makrigiorgou
Fotis Karampetsos date news from the Greek agricultural
DTP economy sector and it is addressed to all
Yiorgos Vergouliades
the wholesale enterprises that distribute
Cover design
Aris Betchavas fresh fruits and vegetables, packaging
Subscriptions
Christina Andreakou companies, supermarket chains, producers,
nurseries etc., while its main focus
ADVERTISED COMPANIES is the development of the import

COMPANY PAGE and export sector, as well as certification,
MENELAOS 2ND COVER packaging and distribution of the products
TEX 1
CRETA TASTE 3 from the field to the market!
FRESKON 5 This special edition in the English language
BELLA FRUTTA 9
INTERNATIONAL APPLE CONGRESS 11 is a special offer from “Froutonea”
AS ZAGORIN 15
KIKU 17 magazine and invites you to meet the Greek
KOLIOS SA 23 sector of the fresh fruit and vegetables.
FRESHCON MARKET 25
KAVALA COOP 27 In the following pages you can find
CHATZIDAKIS S.A 29 an outline of the products picture, their
DOLE 31
VELVITA 35 progress through the years, as well as their
ACN NAOUSA 37
SOURSOS 41 future prospects. Moreover, you can read
ACHAIA FRUITS 43 interviews of some of the most important
KOUNTOURA 47
LABROS GIORGOS SA 49 entrepreneurs of fresh produce in Greece.
MEDITERRANEAN 51 Our magazine welcomes you to the Greek
A.C EPISKOPI 53
TAKTIKOS S.A. 55 world of fruits and vegetables.
LABIDINO 57 Get in touch with us for more!
POLITIS 59
FRESH POINT 63
PLASTIKA KRITIS 65 Panagiotis Orfanos
HELLAGRO 69 Editor
CMFO 3RD COVER
SOULIS BACKCOVER
FROUTONEA 2021-22

Creta taste





PACKAGING AND DISTRIBUTION OF AGRICULTURAL PRODUCTS


Genuie Cretan
Products

Residue free products
Citrus glossed only with
natural bee wax









































ΣΧΕ∆ΙΑΣΜΟΣ ΓΙΩΡΓΟΣ ΒΕΡΓΟΥΛΙΑ∆ΗΣ






















Creta Taste S. A.
Agia, Chania, Crete | T. +30 28210 78 734 | F. +30 28210 78 637
[email protected] | www.cretataste.com

6 REPORT AGE







FRESKON 2022

7-9 APRIL 2022, THESSALONIKI, GREECE





THE HOME OF THE BALKAN FRUIT MARKET!



Having established its importance not only for the Greek sector of fresh fruits and vegetables but also Southeastern
Europe, the fair returns more expanded and enhanced than ever, “filled” with new events and participations.








Covid -19 may have caused
the cancellation of Freskon
2021 but everything is ready
for the fair of 2022, which
thousands of trade visitors
and exhibitors from Greece

and lots of other countries
are expected to attend
ovid -19 may have caused the cancel- opportunity to make contacts with the lead-
Clation of Freskon – International Trade ing companies in the sector and enter into
Show for Fresh Fruit and Vegetables in 2021 new partnerships with dealers and produc- info
but everything is ready for the fair of 2022, ers from Southeast Europe.
which thousands of trade visitors and ex- The trade show is aimed at packag-
hibitors from Greece and lots of other coun- Don’t miss the “International Apple ing and fruit distribution companies,
tries are expected to attend. This year Fres- Congress” and “FreshCon Market” as well as importers, exporters,
kon will be held from 7 to 9 of April 2022 as Each year, the International Freskon Con- wholesalers, retailers and other
always in Thessaloniki. The choice of the city gress focuses on a different fruit. In this edi- professionals. Exhibitors that are
is crucial, as Thessaloniki is considered to be tion the king will be the Apple. In the frame- going to take part in FRESKON are
an important location for professionals in the work of 6th Freskon will take place the also packaging, logistics, machin-
fresh fruit and vegetable industry, operating “International Apple Congress”, which tends ery companies, as well as chemical
both in the Balkan markets and in those of to bring together all the professionals of laboratories, nurseries etc.
eastern and southern Europe. the international apple sector and give so-
A great event for the sector of fresh pro- lutions to its main problems. Also, “Fresh- More information about FRESKON:
duce returns with even greater prospects Con Market 2022” will take again its place
and ambitions, having already verified its inside Freskon bringing together the mer- • Helexpo: Mrs. Tonia Nikolaidou,
international character during the past five chants of fruits and vegetables and hosting Tel.: +30 2310 291 161
years. For this reason, in 2022 there will be B2B meetings between Category Managers e-mail: [email protected]
numerous parallel events, organized by of the Department of Fresh Fruit and Vege-
participants and exhibitors which are not tables of the leading supermarket chains in • Froutonea Magazine:
to be missed and of course business ap- Greece and the Balkans and professionals of Mrs. Anna Macriyiorgou,
pointments that will hopefully develop in- the fresh produce sector. The organization of Tel: : +30 210 481 22 12
to long-term and fruitful partnerships. The Freskon 2022 is co-organized by TIF-Helex- e-mail: [email protected]
participants of Freskon 2022 will have the po and Froutonea Magazine.


FROUTONEA 2021-22



8 REPORT AGE












FROUTONEA MAGAZINE



INVESTS IN NEW EDITIONS!






The new ON-LINE editions of Froutonea along with our traditional paper magazine offer the most reliable
information in Greece about the production and distribution of fresh fruit and vegetables both in local and

international markets and the most recent business trips and events


The first issue of Froutonea Magazine was published in 1999 sent in cities around Europe, to Greek professionals abroad, cen-
and since then Froutonea Editions have upgraded and expanded tral fruit and vegetable markets, supermarket chains and Greek
the list of printed and electronic publications and services they embassies.
offer, presenting complete solutions and providing a package of
services in fresh produce information and advertising. Fresh Letter:
The digital evolution!
“Froutonea” Magazine The abiding business of the
This is actually the core of our publications, a monthly maga- fruits and vegetables world
zine which is published without stop since 1999 and includes re- need ceaseless information
ports and information regarding the fresh produce sector from and guidance about what’s
Greece and around the world. The magazine has con- new. The time is running and
tributed to the focusing on and the resolu- the entrepreneurs need al-
tion of a range of problems that ways the latest information
were faced by the fresh produce and they cannot wait. The
sector in Greece, by publishing journalistic team of our Mag-
several special editions and azine, engaged to keep its
undertaking numerous initia- readers in the first line of the
tives. Also, hosts in its pag- developments, publishes a
es interviews and reportag- new, digital edition which is
es from the most prominent distributed to all our sub-
and efficient executives scribers in the intermediate
of the international fruits time of the printed editions
and vegetables scene bringing to them the latest
binging valuable know- news, informing them about the most important changes, pre-
how to the Greek sector paring them for the news that will follow in the next editions and
For all these reasons, sometimes providing some extra and surprise content.
Froutonea has become
a very popular and ef- The history of the edition that you are holding…
ficient magazine in its It would be strange a Greek magazine that is interested to
sector. It is printed in 3,000 augment the outward-looking character of the Greek fruits and
copies each month, which are sent to sub- vegetables sector not to have an English edition, in order to bring
scribers by post. Producers, agronomists, packing house the Greeks in communication with their colleagues abroad. The
owners, nurseries, wholesalers and retail professionals form the first volume of the edition that you are holding in your hands was
majority of the subscribers and readers of the magazine. These printed back in 2005 and since then has gained extreme popu-
readers are located mainly in Greece and Cyprus, since “Frou- larity. This issue is still under print once every year and is dis-
tonea” magazine is written in the Greek language, but it is also tributed for free in Fruit Logistica in Berlin and in Freskon fair, a



FROUTONEA 2021-22

You can find our monthly English edition in your e-mail inbox. If you are not a subscriber, please
send us an e-mail at [email protected]




new and ambitious international because this helps the whole sector to get improved. Keeping
fair that takes place in Thessa- that in mind, we launch our new monthly English edition, which
loniki every year. It is basically you can find in your e-mail inbox since you exhibit in Fruit Lo-
a publication which was made gistica or in Freskon. In this special edition you can find briefing
for the promotion of Greek ex- of the developments in the Greek fresh produce sector and the
hibitors in Fruit Logistica and most important news from all over the world that were hosted
Greek companies that have an in the respective volume of the printed in Greek Magazine. If you
interest in export- take part in the mentioned fairs but you don’t see our digital edi-
ing their products tion in your inbox please get in touch
around Europe. with us finding our contact details in
This special the second page of the magazine that
English issue you are holding.
includes var-
ious analy- Find us on Facebook: froutonea.
sis about com Fresh Produce Portal & Twit-
Greek prod- ter: @froutonea portal
ucts and in-
terviews from Greek
fresh produce professionals who
present info and estimations about the sector.

…And the new era –
Monthly news in English!
For us, in Froutonea Magazine, the fruits and veg-
etables business has neither borders, neither time
limits. Moreover, we believe that all the important
news and experiences must be shared by everyone,

10 REPORT AGE









FRESHCON MARKET 2022


THE MOST IMPORTANT TRADE EVENT

REGARDING FRESH FRUITS & VEGETABLES





Popular and effective beyond expectations, “FreshCon Market”, the most important trade event regarding the
promotion of fresh fruits and vegetables sector returns for the 7th consecutive year, sponsored and organized by
FROUTONEA magazine.


nies and the Category Managers of the De-
partments of Fresh Fruits and Vegetables
of 18 of the most important supermarket
chains from Greece, Romania, Serbia, Bul-
garia, Ukraine, Belarus, Cyprus, etc. Last
year FreshCon Market attracted buyers
even from S. Arabia who came all the way
from their country and finally established
trade connections with Greek merchants.
In general, this pioneer event resulted in
the launch of new commercial partner-
ships and the strengthening of partici-
pants’ trade relations.

For more information
“FreshCon Market 2022” will take place
during “FRESKON, International Trade
Show for Fresh Fruits and Vegetables”,
the most important exhibition for fresh
produce sector across Southeast Europe,
which is going to take place in Thessaloni-
ki (Greece) in April 8-9, 2022.


he role of the supermarket chains in beneficial commercial partnerships. The
Tdeveloping retail trade and improve dynamic and growing market of the Bal- info
the quality of fresh produce is crucial. kans, with its 65 million inhabitants, is ea-
Froutonea Magazine recognizes that fact ger to seize every opportunity to improve Where: Thessaloniki, Greece
and contributes with a unique and inno- and modernize its fresh produce industry. When: 8-9 April 2022
vative way to optimize the approach be-
tween the producers and distributors with What happened last year Details and confirmation about
the retail chains. The concept of the 6th edition of Fresh-
On April 8-9 2022, the professionals of Con Market was the same of that of the your participation at “FreshCon
the sector will have the unique opportuni- previous years, but with much more ex- Market 2022”:
ty to meet (as part of B2B meetings) the perience which helped the participants Mrs. Anna Macriyiorgou
Category Managers of the most significant and the organization to reach better out- E-mail: [email protected]
supermarket chains of Southeast Europe comes. In fact, they were hold numerous Tel .: +30 210 4812212
and discuss, exchange views and make meetings between more than 80 compa-


FROUTONEA 2021-22



12 REPORT AGE







INTERNATIONAL


APPLE CONGRESS




7 APRIL 2022, THESSALONIKI




ALL EYES ON APPLE!




For the sixth consecutive year FROUTONEA magazine
organizes an international congress for fresh produce in
order to inform Greek and European professionals about
the new technological and growing trends. This year the
“International Apple Congress” is going to take place on
7of April in Thessaloniki, Greece.


aving established its importance not only for the Greek sector of fresh fruits and vegeta-
Hbles but also Southeastern Europe, Freskon fair returns more expanded and enhanced
than ever, “filled” with new events and participations on 7 April 2021 in the city of Thessaloniki.
In the framework of 6rth Freskon takes place the “International Apple Congress”, which tends
to bring together all the professionals of the international apple sector and give solutions to
its main problems.
info
Speakers from all over Europe
In order to achieve our main goal, in this significant Congress there will be speakers from all Where: Thessaloniki, Greece
over Europe - and especially from countries which are pioneers in the production of apples, so When: 7 April 2022
that the participants will learn what is new regarding this tasty and popular fruit. European and
Greek speakers will focus on new varieties of the product, the international trends and the main What about: A day full of speeches
issues that the sector deals with. and debates concerning new variet-
ies, technological innovations, mar-
The background keting and cultivating information
During the first edition of Freskon, FROUTONEA magazine organized the “International Cherry about apples
Congress” which turned out to be a huge success with more than 500 participants, speakers from
the most important countries which cultivate cherries, essential discussions, exchange of knowl- For more information contact:
edge and technique. The second international congress focused on Green Vegetables and Aspar- Mrs. Anna Macriyiorgou
agus, an event with great importance which brought into the attention of the participants facts
and trends that form the present and create the future of green vegetable and asparagus produc- E-mail: [email protected]
tion and trade in Greece and in Europe in general. Froutonea magazine’s third attempt had to do Tel .: +30 210 4812212
with organizing the international Kiwi Congress, which turned out to be a big success as well. The
last international congress had to do with Grapes and now all eyes are on apple. Book your participation:
HELEXPO
For more information Tel.: +30 2310 291 161
Note that the “International Grape Congress” will take place on 7 of April 2021. The Con- Fax: +30 2310 291554|
gress is going to take place during “FRESKON, International Trade Show for Fresh Fruits and E-mail: [email protected]
Vegetables”, the most important exhibition for fresh produce sector across Southeast Eu-
rope, in Thessaloniki (Greece) in April 7, 2021.
For more information please visit: http://freskon.helexpo.gr


FROUTONEA 2021-22



14 COMP ANIES





















APPLES













ONE OF THE BEST DEVELOPED The main apple
varieties in Greece
PROJECTS OF GREEK FRESH PRODUCTION ➔ Red Delicious



The production of apples in Greece has shown significant ➔ Starkin
growth during the past years, as the new plantations ➔ Fuji
which took place the last 6 years have already began ➔ Granny Smith
yielding fruit. ➔ KIKU


pple is one of the best developed proj- The road to success passes through
Aects of the Greek fresh production, due the Middle East
to the investment plans that take place Since apple production has been big-
mainly in the North and the great appeal that ger, Greek traders feel optimistic enough
this fruit has in the Middle Eastern markets. to include the fruit in the “basket” of pro-
During the last years, apple shows se- Apple is one of the best moted products and try to enhance its
vere growth in Greece, as there are produc- developed projects presence in the countries of Middle East,
ers in the North that took it seriously and de- a market that presents many chances
cided to invest in the modernization of apple of the Greek fresh production, for success. However, the Egyptian mar-
cultivation. At this point, it must be noted due to the investment plans ket that was traditionally very favorable
down that KIKU apples have also shown big to Greek apples is now facing economic
growth in Greece, having gained at the same that take place mainly difficulties and currency restrictions that
time a big part of Greek consumers as their in the North and the great complicate exports for the time being.
fans. As a result of all the above, the produc- It must also be noted that the Greek
tive volume of apples in Greece can be con- appeal that this fruit has in apple sector has room for further growth,
sidered as “normal”, something that satis- the Middle Eastern markets something which is going to be proved in
fies the whole sector of apples in the country. the following years. In the following pag-
Moreover, this fact also resulted in suffi- es, you’ll have the chance to learn more
cient exports of apples, with the countries of about some of the most remarkable com-
Middle East absorbing the biggest quantities, panies that deal with the trading of ap-
whereas a severe interest was shown by the ples in Greece.
countries of Eastern and Western Europe.



FROUTONEA 2021-22



16 COMP ANIES







“WHEN IT COMES TO APPLE,



ZAGORIN IS THE ANSWER”




When it comes to apple, the Agricultural Coop of Zago-
ra is the most historic and experienced cooperative in
Greece. Mr. Dionisios Valassas explains what makes AC
Zagora special.
















DIONISIOS VALASSAS


DIRECTOR OF THE AGRICULTURAL
COOPERATIVE OF ZAGORA



Mr. Valassas, how has the apple trade
season been up to now;
It has been a satisfying season so far, with
the quality of our apples being exceptional cost, to make collaborations, to diversi-
and the demand being really intense from fy the share of the cultivars and funnel one
the markets. part of the production to the processing in-
dustry. Anyway, the big challenge is to up-
How would you assess the market grade the quality of the Greek apples, as it
competition this year? The apples of the AC is very difficult, even unachievable, to com-
It is milder for everyone, due to the big ZAGORA represents about pete the market prices of the Eastern Euro-
reduction of the apple produce not only in pean countries.
Greece, but all over Europe. 99% of the production
of the Municipal Unit he A.C. Zagora exists and develops its
The Eastern European countries are activities for more than 100 years. Which
constantly rising their apple production. of Zagora and distributes are these fundamentals that keep the
How should the Greek apple sector react? about 85% of the apples Cooperative in the avant-garde of such a
In Greece, we have already faced the com- rigorous sector, as that of the apple?
petition of the Polish production, as we meet of the region of Magnesia Our A.C. has strong roots in the region of
Polish apples both in Greece and in other Zagora, as does business without pause
countries that Greek apples are exported. since 1916. There is a strong cooperative
We consider that the next years these com- tradition and strict compliance with consti-
petition will be more intense, as more pro- tutional principles, as that all the members
ducers will join the market. The Greek sec- have to deliver all their fruits to the coopera-
tor has to find ways to reduce the cultivation tive and that since there is a new inscription,


FROUTONEA 2021-22

the new member has to remain to the Coop-
erative at least for 10 years. We are trying to
adhere to the principles of a social economy
combined with the rules of the private sec-
tor, as a modern economic entity. Despite all
these, nothing would exist, if we had not in Zagorin apples
our hands a really exceptional product and The apples of the Cooperative, which represents about 99% of the production of the Munic-
if we had not accent its value, using all the ipal Unit of Zagora and distributes about 85% of the apples of the region of Magnesia are
methods of the contemporary marketing and distributed in the stores and e-shops of all known supermarket chains, in the wholesale
creating the brand Zagorin. networks of the vegetable markets, in fruit shops, in specific public markets, in other on-
line stores and of course in the privately owned companies of the Cooperative in the Central
What is the factor that differentiates the
Zagorin apples from the rest of the market? Vegetable Markets of Athens and Thessaloniki. All products are distinguished by the well-
Even our competitors admit the upper fla- known oval sticker with the brand "ZAGORIN", which is affixed to each product unit sepa-
vor of our apples. The climate conditions and rately and have a series of certifications that confirm the high quality standards followed by
the ground of Zagora act in favor of our pro- the Cooperative in terms of cultivation and post-harvest product management.
duction. The combination of the mountain
and the sea, along with the centenarian ex-
perience of the members of the cooperative
that love their job, make us capable to meet info
the needs of such a demanding market, since
the apple is a global product.As for our new Company: Agricultural Cooperative of Zagora in Pilion
partnerships, we have embedded the coop- Founded: 1916
erative of our neighboring villages, Puri and Address: Zagora Pilio, 37001
Makrirachi, we are collaborating with oth- T.: +30 24260 22450 | F.: +30 24260 22950
er cooperatives for the promotion of our ap- Email: [email protected]
ples in S. Arabia and UAE, and is the frame of Website: www.zagorin.gr
the LIFE Program we are collaborating with Brand names: Zagorin
Spanish organization


























FROUTONEA 2021-22

18 COMP ANIES







“THE PRESENCE OF GREEK KIKU


APPLES IN THE MARKET IS GROWING”



Aiming to break the barrier of 1,000 tons this year for the
distribution of Greek Kiku apples, ASEPOP Velventos is
moving for even greater expansion of the cultivation and
the commercial presence of the brand in the coming years.
The details are analyzed in Froutonea by Mr. Efthymios
Balanis, Director of the cooperative.



which will be formally completed in the next
period, is a confirmation and the reward of
EFTHYMIOS BALANIS our efforts.

DIRECTOR OF ASEPOP VELVENTOS In conclusion, due to the work you develop
with Kiku, you now have enough experience
in managing “heavy” brands. The question
is: Can the Greek market recognise them?
Yes, of course it can. This is proven by the
success story of our brand peaches “Velvi-
ta”, but there must be the following charac-
Mr. Balanis, how is this year’s production of teristics: First, a tasty and quality product.
the Greek Kiku apples? What is the volume Secondly, the right promotions, which will
and quality of production? highlight the superior quality of this prod-
The first Kiku apples will be harvest- uct, so that it is recognized by the market
ed in the first fortnight of October. In terms and consumers as such, and thirdly, appro-
of production volume, the first indications priate trade partnerships, i.e. those that will
predispose us to a quantity larger than last make this more expensive product available
year. We are particularly pleased with this to consumers who can and are willing to pay
fact, as our goal is to expand both tempo- for it.
rally and “geographically” the presence of Explain to us what is meant by talking about
Greek Kiku apples in the domestic market. expanding the presence of Kiku in the Greek
In terms of quality, the good course of fruit market.
development shows that the quality of ap- With the productive data of last season,
ples will meet the high standards set by the we were present in the market from Octo-
Kiku Company. ber to May, while the distribution of apples
takes place through the store of ASEPOP
So what goals do you set for the production? Velventos in the Central Market of Athens,
For this year, our goal is to exceed 1,000 as well as by some additional shopkeepers
tons of Greek Kiku. However, our plan en- of this market.
visages the even greater expansion of our However, we are working in order to be info
collaborations with new Kiku growers in able to maintain stocks until July and to be Company: ASEPOP Velventos
Northern Greece. Besides, through the geo- able to start full-time partnerships with su- Founded: 1917
technical department of our Cooperative, per market chains.
we stand next to these Producers, in or- Headquarters: Velventos, Kozani
der to ensure the best possible yield of their How is the cooperation of ASEPOP Velventos Tel.: +30 24640 31 333
crops. We believe that there are large mar- with the Kiku Company progressing? Fax: +30 24640 31 924
gins and it is possible that within the next We maintain good cooperation and both E-mail: [email protected]
five years the Greek production will exceed sides are absolutely happy with the results Website: www.velvita.gr
2,000 tons. of our work. The renewal of our cooperation,

FROUTONEA 2021-22



20 COMP ANIES






























JÜRGEN BRAUN

CEO - KIKU GMBH





Mr. Braun, first of all, when and how did the
KIKU apple reach your hands?
It was November 1990, when my fa-
ther travelled to Japan looking for strains
of Fuji and he found this beautiful strain,
which strucked into his glance because of
it was more colored and striped. His taste
was super. So, he brought it to Italy, he cul-
tivated the first treed and after some years
of evaluations he chose the better type
and invented the Kiku Trademark.

Ever since you started marketing KIKU,
you have not stopped exporting it to new
markets. What’s the presence of KIKU
around the world today?
When I entered the company in 1999 we
“WE FOCUS ON HAPPY CONSUMERS, SATIS- were selling fruits. It was a kind of testing
our strategy. But since then, the things have
FIED RETAILERS AND FAIR PAID GROWERS” changed. We no more sell apples. We are
the owners of the trademark and we license
the marketers around the world. We count
26 licensed partners in U.S.A, South Amer-
ica, South Africa, New Zealand and Europe
Breeding an innovative apple and making profit of it is a and through them we bring the KIKU apples
complicated and difficult process but as KIKU proves, it to 150 countries all over the world.
can be successful as well. Mr. Jürgen Braun, CEO of KIKU
GMBH explains what makes KIKU apples so popular and Greece is another country where KIKU
apples are marketed. Have you been
makes a flash presentation of the other branded products satisfied with the collaborations you have
of his company. developed in Greece?
We are very happy with our partners


FROUTONEA 2021-22

in Greece, ASEPOP Velventos. Our Greek
partners sell KIKU in Greece and Cyprus
and we are satisfied with the business they CRIMSON SNOW® : a brand for 365 days
are doing. After 20,000 tons sold in Europe, in 2021 the European club CRIMSON SNOW will in-
crease volumes to 30,000 tons, but above all, the commitment to quality and sustainabil-
Let's talk about marketing. The success
of KIKU is not only based on its quality ity increases.Klaus Hölzl, chief salesman at VOG, states about sales of the previous sea-
but is also enhanced by clever advertising son: "For us it was the first sales year with a critical volume, but the entrance into the
campaigns. What is the philosophy behind club was very smooth, as other Partners did a great job in past. Now it´s about main-
this strong and multifaceted promotional taining and expanding customer network in Germany, Italy and Spain, as well as build-
strategy? ing new markets. We like the Club, a group of heavyweights with a clear plan: the plant-
KIKU exists for almost 22 years. It’s no ing program of 700 hectares is mostly done, therefore the Club will increase importance
new in this sense, but the surface of the even more. The supermarkets like the apples, the consumer is in love with CRIMSON
branded apples in the world is increasing. SNOW®, and the positioning is also very clear. This brand will give satisfactions to every-
Since 1999 we look for constantly for the body in the supply chain”.
best promotional strategy. So we analyze Jürgen Braun concludes: "The consumer is really stunned
the markets and at the end of the day we by our apple. At tastings, 90%+ want to buy it, all over
focus on two targets: First, the consumer, Europe. At B2C level we are intensifying our activi-
which is the one who buys the consumer ties on socials (Instagram, Facebook, Youtube) and
from the shelf. So you have to attract and at point of sale. We invest in some sporting activ-
convince him to do it with a very appeal- ities and events, in winter we support the FISIP
ing lay out. The blue color of our box com- (Italian Paralympic Winter Sports Fed-
bined with the red apples make a very good eration) while in summer we tread
connection. Also, the name KIKU sounds more than 200 tennis clubs with
and is pronounced easy and nice all over Ferrero’s “kinder tennis” circuit,
the world. The attractiveness of the apple which also includes stages of
must be there but each time the consum- wheelchair tennis for kids.”
er bites the apple there must be a “taste
explosion”.
The other target is the grower, who
should get not what is left but fair mon-
ey to invest in innovation in the future. So,
if you have a goof running system, a good sumer and to show him what this apple
“club”, then you have a happy consum- is. The pandemic makes it more difficult
er who buys again. It’s the philosophy of since you cannot be at the sales point, but
fresh apple emotion that we implement. through social media you can do really ma-
If the consumer is happy, then the retail- ny things and from Facebook, Instagram
er will be happy. We count 26 licensed part- etc we have more feedbacks than ever.
ners in U.S.A, South Ameri-
Turning to other issues, what prospects do Finally, on which project does your
you see for red flesh apples in the market ca, South Africa, New Zea- company now work?
and what activities do you do in this area? land and Europe and through We do a lot in Research and Develop-
We have our own red flesh apple under ment about sustainability. We have hect-
the brand Red Moon. It’s a lot of time we them we bring the KIKU ap- ares and hectares of new varieties and mu-
are working on it. We want to go a slow ples to 150 countries all over tants but we are very severe in putting all
progress because red-fleshed apples is our efforts to get genetically better apples
something different. It’s not understand- the world compared to the existing in the markets.
able for the consumer because it’s a red We are looking for resistant, robust ap-
apple. ples, with characteristics that enable the
So we need to cut the apple and explain growers to plant these apples. We start
the apple. Taste and firmness is different our work looking for the right DNA that will
and all this is due to the red pigments in- help the growers to organize a cultivation
side the apple which on the other side have with less chemical footprint.
also a very nutritional aspect.
We see this as a chance to go to the con-


FROUTONEA 2021-22

22 PRODUCTS






























KIWIS










EACH NEW YEAR IS BETTER THAN THE PREVIOUS ONE!





Great raise of the exports’ value was recorded in 2020, in spite of the lower exported vol-
ume compared to the last season, proving that the Greek kiwi is dominating the interna-
tional markets.




he Greek kiwi sector is getting stron- have achieved to reach more than 70 coun- The expansion of the exports
Tger and stronger and this is a fact! The tries all over the world, while they grow
Greek kiwis are expanding their presence their presence in the non-EU countries was triggered by the rise
in new markets while they are gaining pop- and other overseas far destinations. Italy of the production during
ularity in already conquered markets. The and Spain are the king and the queen of the the last 15-20 years,
slight decreased exported volume in 2020 greek exports list, as they absorb the big-
compared to 2019 (-3.47%), did not wor- ger quantities. In addition to EU markets, while everything shows
ry anyone, as this decrease brought an im- Greece has strengthened its presence in that the Greek kiwi sector
pressive increase in exports based on val- China, Malaysia and Singapore, although
ue, of the order of 18.41 %. the operations with the last two destina- will follow the same
As a consequence, kiwi cultivation, tions is less. route during the next years
which is almost entirely concentrated in Finally on the “other side” of our planet”,
the north of Greece, expands every year at the North American coast of the Atlan-
and, vice versa, this expansion provides tic, the export prospects are more brilliant.
exports with more fruit, in which sales to Greek exporters are shipping kiwis to the
Spain stand out. “expensive” markets of the USA and Can-
ada for many years, since the intimate ties
Great outcomes in Italy and Spain that hold for decades the entrepreneurs’
Despite the final data for 2021 are not communities of Greece and USA favor op-
fully available, it is a fact the Greek kiwis erations.


FROUTONEA 2021-22

A quick look EXPORTS OF KIWI BASED ON VOLUME AND VALUE IN 2016-2020
at the Greek kiwis Year 2014 2015 2016 2017 2018

➔ The first trees were planted more than Volume (KG) 131.680.910 129.603.013 134.909.181 172.160.864 166.172.040
40 years ago, during the ‘70s, Value (€) 85.423.163 115.704.715 123.400.453 144.930.075 171.620.069
in the region of Pieria.
MAIN EXPORT DESTINATIONS FOR GREEK KIWIS BASED ON VOLUME
➔ The cultivation expanded easily Country Volume (Kg) % Varation % (2017/2018)
in Northern and Central Greece.
Italy 30.332.183 18,25% -16,11%
➔ A major reconstruction of the cultivation Spain 23.303.868 14,02% 25,07%
boosted the production. Germany 14.265.304 8,58% -5,15%
➔ Today, the Greek production of kiwis Poland 12.235.355 7,36% -6,66%
focuses at the regions of Kavala, Pieria, U.S.A 10.271.865 6,18% 42,95%
Pella and Arta. Ukraine 7.746.081 4,66% -6,61%
➔ Italy and Spain absorb the biggest Romania 7.226.395 4,35% -3,20%
quantities of the Greek kiwis. Un. Kingdom 7.129.578 4,29% 51,29%
Bulgaria 5.033.575 3,03% 5,28%
➔ It is estimated that the kiwi production
will rise to 350.000 tonnes during Saudi Arabia 4.642.828 2,79% -0,32%
the next years. Others 43.985.008 26,47% -15,61%
Total 166.172.040 100,00% -3,48%














































FROUTONEA 2021-22

24 COMP ANIES







“WE AIM TO ENLIST NEW CULTIVARS



OF BOTH YELLOW AND GREEN KIWI”




Mr. Christos Kolios explains the reasons why kiwis from the
region of Arta are exceptional and reveals the high poten-
tials of the Greek kiwi to reach the most distant and chal-
lenging markets.












CHRISTOS KOLIOS

CEO OF KOLIOS COMPANY S.A.



Mr. Kolios, which markets consume mostly
the Greek kiwi and why?
The Greek kiwi is well known for its
quality everywhere so the conditions of
the market are formed by the law of the
offer and the demand. Moreover, there
are some good news regarding the mar-
kets that Greek kiwis reach. Kolios S.A.
has exported kiwis to new destinations
lately, such as Argentina and other coun-
tries. Also Greece was visited by two of- We strongly believe in the Our activities in the cultivation link of the
ficial delegations, one from Thailand and kiwi chain, placed at the side of our indus-
one from South Korea, who were sent to Greek kiwi and, especially, try activities completes our experience in
inspect the kiwi plantations and industry in the advantages of the re- this sector and makes us capable to ful-
facilities in order to sign a trade protocol ly control the quality of our products from
with Greece. Kolios S.A. hosted the Kore- gion of Arta. As for the mar- the very first moment.
ans and satisfied their high demands. So kets, we think that the U.S.
we are pleased, as we contributed to come Speaking about Soreli, tell us some things
closer to an important deal with S. Korea. market presents a big poten- about this yellow cultivar.
tial for us It is a fact that the consumers start to
Kolios SA is a company with experience in prefer the yellow kiwis. We believe, that
kiwi trading. Which is the main advantage the next years, the yellow kiwi will repre-
of Kolios kiwi business? sent the 30% of the total consume. That’s
We are very proud of our own kiwi plan- why we chose the Soreli variety, which
tations. We cultivate our own kiwis. Ac- brings a high yield, three weeks earlier
tually, the green variety Hayward and the than Hayward variety and we plan to sell
yellow variety Soreli for almost four years.


FROUTONEA 2021-22

all our stocks till February, or March. The background

Which are the future plans of Kolios S.A.? Kolios Group SA was established as a sole The Soreli variety
To expand our production capacity and trader by Ioannis Kolios in 1956. Initially, the
maybe enlist new cultivars of both yellow company produced and sourced fruit, espe-
and green kiwi. In general, we strongly be- cially citrus fruits, which were sold whole-
lieve in the Greek kiwi and, especially, in sale on the Greek market. Since 1979, this ➔ Yellow flesh
the advantages of the region of Arta. As for has gradually changed into a wholesale export
the markets, we think that the U.S. market business, selling to more than over 10 coun- ➔ Sweet taste
presents a big potential for us, despite the tries. In 1984 the founder’s sons began to be
new elevated tariffs. The consumers have actively involved in the daily activities of the ➔ Early variety (its harvest begins
tasted the Greek kiwi, they are convinced company. With the knowledge they had gained three weeks earlier
for its quality and they ask more and more and their specifically targeted actions, they in comparison with Hayward variety).
for Greek kiwi. succeeded in leading Kolios Group SA and its
worldwide exports of kiwifruit and citrus fruits. ➔ The demand for Soreli kiwis
The company today is really big in international markets
High quality products and especially in Asian countries
beyond kiwis! Today, due to the continuous investments we
have made, Kolios Group SA is a dynamical-
Regarding the products that the Ko- ly developing company. The conditions and re-
lios SA trades and exports, the most quirements of the market led the company to
important ones are kiwis, manda- specialise further in the distribution of kiwi- INFO
rins, oranges and strawberries. The fruit. The investments we made ensured that Company: Kolios Company S.A.
high quality of the products, which our kiwifruits were packaged better, with an Founded: 1994
can fulfill the needs of the markets emphasis on health and hygiene requirements, Address: 3rd Km Arta-Ioannina Nat. Road
in Western Europe, is a result of the as well as the speed of the company's produc- Τel.:+30 26810 52365, 51383
modern technology and automat- tion line. Meanwhile, Kolios Group SA acquired Fax: +30 26810 51084
ic machines, in combination with the and cultivates more than 12 hectares of kiwi- E-mail: [email protected]
well trained employees of the com- fruit, which increased the potential growth of Web: www.koliosfruit.gr,
pany. the company. The company is located in Arta, www.koliosfruit.com
in the fertile region of Epirus in Greece, which









































produces excellent kiwis and citrus fruits. FROUTONEA 2021-22

26 COMP ANIES







"WE ALWAYS GIVE THE CUSTOMER



WHAT THEY REALLY WANT"




Menelaos Fresh is one of the Greek companies that - thanks
to its network of international suppliers and experience in
the trade of fresh fruits and vegetables – manage to cover
Mr. Kannis and Mr. Tzouris, your company,
there have been some changes in your the needs of the market with imports in a variety of prod-
company "Menelaos Fresh" this year. Could ucts from all over the world. Menelaos Tzouris and Haris
you please inform us about them? Kannis, Shareholders of Menelaos Fresh talk about their
The history of Menelaos Fresh started 70 company and their plans for the near future.
years ago, from the grandfather of Menelaos
Tzouris. Borrowing this ancient Greek name,
the first company "Menelaos" was found- The products that we focus
ed in 1987 by Georgios Tzouris and Ioannis
Kannis. In the years that followed, "Menel- on are citrus, kiwis,
aos" changed its form and composition and avocados, mangoes and
evolved into a modern pioneer company in
the sector. From July 2021 "Menelaos Fresh" in general we target
with shareholders Kannis and Tzouris fam- the products that are
ilies undertakes to continue this tradition.
We carry on emphasizing on quality and we in short supply during
supply the market with products that make the summer in Greece
the difference. Today our company, Menel-
aos Fresh, enters a new era, but our goals do
not change: We strive to remain pioneers and
constantly do new things. We are constant-
ly looking for those products that will satis-
fy the needs of our customers and this is why HARIS KANNIS
we are constantly looking for the best part-
ners. The "fresh" in both ideas and products, & MENELAOS TZOURIS
was and remains a component of Menelaos
Fresh's identity.
SHAREHOLDERS the products it imports?
Which products does your company OF MENELAOS FRESH The key to a successful course in the busi-
distribute and which of them does it give ness of fresh fruits and vegetables is to meet
priority to? the quality standards of your customers.
You may be surprised to find out that our Menelaos Fresh, whose client list includes
company trades more than 1500 different supermarket chains with very specific re-
codes of products daily. We import prod- quirements, manages to supply its buyers
ucts that due to climatic conditions cannot with not generally quality products, but the
be produced in Greece. In addition, our goal is the products that are in short supply dur- company tries to fulfill the customer’s needs
to meet demand in times of shortage. Short- ing the summer in Greece. For example, our giving them what they ask for. This is our pri-
ages are caused either by seasonality or by company made sure to make a good supply ority when it comes to choosing our suppli-
reduced supply due to temporary circum- of pomegranates, thus ensuring the needs of ers. In other words, our products meet the
stances, such as weather events that may the market for a short period of time, during specific requirements of the final buyer and
affect production. Special reference should which increased demand was expected. always these products have the relevant
be made on our summer activity. The prod- certifications, such as HASP, GLOBAL GAP,
ucts that we focus on are citrus, kiwis, av- What quality criteria and certifications does but also corporate social responsibility cer-
ocados, mangoes and in general we target your company require from its partners for tifications.


FROUTONEA 2021-22

"WE ALWAYS GIVE THE CUSTOMER



WHAT THEY REALLY WANT"

28 COMP ANIES































KLEARXOS SARANTIDIS

DIRECTOR OF KAVALA COOP



Mr. Sarantidis, could you please describe us
the current trade season of kiwis? “THE EXPANSION OF KIWI
The interest from international markets
has been really intense since the beginning
of the season and I think that 2021-2022 is CULTIVATION IN KAVALA IS RAPID”
going to be a satisfying year both for produc-
ers and traders.
Mr. Klearhos Sarantidis, Director of Kavala Coop gives us
How would you assess the reception of his point of view about the Greek kiwi sector and talks
the Greek kiwis in the European markets in about the future business plans of his Cooperative which
general? Do they meet the European stan- go far beyond that fruit.
dards?
The preference for the Greek kiwis is ris-
ing every year and especially Spain becomes
a very “special” market. Greece has made enough for our clients to know that they can
great steps all these years, improving not rely on us and the quality of products. Kavala
only the quality but also the appearance of Coop complies with all the high, internation-
our products. For Kavala Coop, that does al standards of cultivation and post-harvest
not mean that we are satisfied and that we For the last 22 years procedures, which guarantee the delivery of
do not want to be even better. Our products its products, keeping in a perfect state the
are always well appreciated by the Europe- Kavala Coop has become quality that the Greek land gives them.
an merchants but our objective is to prove to a strong brand name
the European chains and consumers, that Are there any possibilities for further
the Greek kiwis are even better than those of and its logo is enough development of the kiwi sector in Kavala
Chile, or New Zealand. for our clients to know and in what way?
The expansion of the kiwi in Kavala is rapid
that they can rely on us
Please tell us which characteristics of your and that means that soon we will need new
products and of your working methods make and the quality of products facilities in order to manage the augmented
Kavala Coop a preferable partner for your volumes. As for what we have to do, the next
clients? step must be the launch of a yellow and even
For the last 22 years Kavala Coop has be- a red kiwi. In Kavala Coop we always keep a
come a strong brand name and its logo is close eye on what is going on in the foreign

FROUTONEA 2021-22

Kavala Coop
in lines

➔ Founded in 1927

➔ Its kiwi industry facilities
are in Chaideuto, Kavala
➔ It sells its kiwis in packages
of 5-6 kgr. (bulf), 10 kgr. (bulk),
5 kgr. (in setup) and 3 kgr. (in setup)

markets and we are convinced that these va- this fruit, and the production is getting bigger. ➔ The Coop roduces and sells
rieties are the future. asparagus
Would you like to share with our readers the
Beyond kiwis, which other products does future plans of Kavala Coop?
Kavala Coop provide to the market? The future plans of Kavala Coop are con- info
The asparagus and cherries are two pre- crete and very interesting. We already have
mium products that Kavala Coop has in its started the cultivation of white seedless ta- Company: Kavala Coop
Founded: 1927
cultivation list. We produce traditionally on- ble grapes in Chrissoupoli and Paggao and Address: 18 Idras Str., Kavala
ly white asparagus and we have great expe- are now able to bring the first fruits in the T.: + 30 2510 228 696
rience in this sector. As for the cherries, this is market. Our other plan, has to do with the F.: + 30 2510 223 506
actually a new entry in our orchards, so it is vegetables. We are thinking of constructing Email: [email protected]
produced in small quantities. Nevertheless a big greenhouse in Chrissoupoli but at this Website: www.easkavalas.gr
Kavala region has a favorable climate for time we would not like to share more details.















































FROUTONEA 2021-22

Chatzidakis S.A.
30 COMP ANIES





CHATZIDAKIS S.A. COOLING FACILITIES | PACKING HOUSE
“WE MAINLY EXPORT IMPORTS - EXPORTS



HIGH QUALITY OF APPLES”




Chatzidakis S.A. is a modern Greek distribution company
from Larissa, in the region of Thessalia and one of the most
important ones of the sector. Mr. George Chatzidakis,the
Owner of the company is making a short presentation of
his company, which has established its presence in Eastern
European markets and Arab countries.



The main products
of Chatzidakis S.A.
Chatzidakis S.A. company was founded Feel the taste!
back in 1990 and is based in the most fertile Apples: Chatzidakis S.A. dis- We mainly distribute ap-
area of Greece, in Thessalia. It focuses on tributes of apples of all vari- ples, pears and kiwis. Cher-
the trade of fresh fruits. More specifically, eties. The red varieties domi-
the company trades about 10,000 – 11,000 nate, occupying 60% of the overall ries, peaches, nectarines and
tons of fruit, which supplies mainly from volume, followed by green apples Agia grapes fulfill our range of
the area of Tirnavos and other areas such considered the best in Greece for their
as Agia in Larisa, Kastoria, Pyrgoi in Kozani, color, their flavor and their resistance to products
Arnissa-Zervi in Edessa, Katerini and Alex- cold. Other apple varieties are Gala, Fuji
andria in Imathia. All its installations have a and Jonagold. Apples are stored in con-
high capacity of storage and production ca- trolled atmosphere conditions and for-
pabilities and employ around 60 people. mulated in different packages depend-
ing on the needs of each customer.
The main products
Chatzidakis S.A. brings to the market Pears: The heart of Greek Pears
a great range of fruits, cultivated in the “beats” in Tirnavos. Some of the
Greek land. It mainly distributes apples, main reasons are the microcli-
pears and kiwis. “We also collect and dis- mate of the region, the experience
tribute cherries, peaches, nectarines and of farmers and the availability of mod-
grapes from the area of Tirnavos”. ern storage units and standards. The
main varieties of cultivated pears in the
The main destinations area are Blanquilla, Santa Maria, Kosi
“Our company has relied mainly on ex- etc.
ports during the last years, due to the do-
mestic financial crisis in Greece. Our main Kiwis: Kiwis lead in the compa- info
export destinations are Bulgaria, Roma- ny’s exports. The majority of its Company: Chatzidakis S.A.
nia, Albania, Cyprus and of course Arab volume comes from the area Founded: 1990
countries. One of the main destinations of Pyrgetos, which is well known Headquarters: Larisa
Greece is also Egypt, which absorbs large for best kiwis in terms of taste and col- Tel.: +30 24920 25 301-2
quantities of Greek apples. Unfortunate- or. The distribution of kiwifruit lasts un- Fax: +30 24920 25 303
ly, this season we faced some difficulties til mid-June and kiwis are stored in the E-mail: [email protected]
regarding our trade with our Egyptian cli- company’s facilities. Website: www.chatzidakis-sa.gr 15th km. Larisa - Tirnavos,
ents. 401 00 Larisa Greece
Τel.: 2490 25301-2 | Fax: 24920 25303
Central Fruit & Vegetable Market of Athens Κ 28, 30
182 33 Ag. Ioannis Rentis, Attiki Greece
FROUTONEA 2021-22 Τel.: 210 4838195 | Fax: 210 4838196
E-mail: [email protected]

Chatzidakis S.A.






COOLING FACILITIES | PACKING HOUSE

IMPORTS - EXPORTS























Feel the taste!















































15th km. Larisa - Tirnavos,
401 00 Larisa Greece
Τel.: 2490 25301-2 | Fax: 24920 25303

Central Fruit & Vegetable Market of Athens Κ 28, 30
182 33 Ag. Ioannis Rentis, Attiki Greece
Τel.: 210 4838195 | Fax: 210 4838196
E-mail: [email protected]

32 COMP ANIES







“A.C.EPISKOPI INSISTS TO SEEK NEW MARKETS FOR KIWIS”



The cooperative is located in one of the most fertile areas of northern Greece, where the
soil quality embraces the crops and produces some of the most delicious fruits of Greek
agricultural sector.


changing, growing and leading to new in-
novative technological territories, the co-
operative chooses to help as much as it
can the effort of Greek agricultural econ-
omy to modernize and compete effective-
ly on global agricultural powers.
Greek kiwis
have been established abroad!
As a result of the higher production
volume, exports of kiwis have been per-
forming well in traditional European mar-
kets and also in rather new markets for
Greece, such as Egypt, China etc. Despite
international and domestic competition,
the cooperative insists to seek new mar-
kets for its products and it is well reward-
ed. A.C. Episkopi has launched trade co-
operation with Canada and it also has
managed to export kiwis to France, Spain
and Italy. The number of export desti-
nations shows that the company is ex-
tremely dynamic and also one of the most
significant factors which lead to the de-
velopment of the kiwi.
Apart from kiwis, two important prod-
ucts that the coop trades are peaches and
nectarines. It also trades plums, apricots
and pears, but the cultivation of cherries
seems to have the greatest potentials.
All products have the necessary interna-
tional certification protocols.
A.C. Episkopi counts 360 members and storage places, loading areas) are ideal
is one of the two largest cooperatives in for fresh fruits, whereas the Quality Certi-
Episkopi with a presence of more than fications guarantee the quality of the dis- info
half a century in Greek and European mar- tributing products.
kets. Since 1992 it has been officially rec- Company: Agriculture
ognized as a producers group according New investments Cooperative of Episkopi
to all E.U. regulations. A.C. Episkopi har- in technological innovation Address: Anthemia,
vests, packages and sells mainly peach- The cooperative, despite the difficulties 59035 Naoussa, Imathia
es, kiwis, nectarines but also cherries, ap- of the Greek economy, insists on looking Τel.:+30 23320 44770, 44494
ples, pears and plums. ahead and investing in structures that Fax: +30 23320 44900
The fully adequate facilities and the will ensure the best possible and better E-mail: [email protected]
equipment of A.C. Episkopi (cold storag- quality production and maintenance of Web: www.asepiskopis.gr
es-refrigerators-sorting departments, its products. Realizing that the market is


FROUTONEA 2021-22



34 PRODUCTS



























PEACHES






&NECTARINES










TURN TO THE NECTARINES BUT THE PEACH WILL REMAIN THE KING




Peaches and nectarines remained two of the most important Greek fruit exports in 2020,
but there is a trend to plant more nectarines, since these fruits gain higher prices.



nternational demand for Greek peaches Process favours quality New fields
Ihas escalated significantly during the Also, the improvement in infrastruc- During the last years, significant areas
last few years, even in difficult markets, a tures, especially in packing houses and of land were planted with peach trees in
fact that helped the product establish its the selection of new, modern designs and production areas of Northern Greece. Pro-
fame in international markets. materials for packaging helped the prod- ducers preferred to use varieties that are
Progress made in production and dis- uct become even more appealing. After all, harvested between the last ten days of
tribution was a fruitful result of con- it should be noted that the largest part of July and the end of August, because dur-
sistent work from both producers and Greek peach production is packed by pro- ing that certain time, the production of
Greek exporters. ducers themselves at their field and thus Greek peaches is generally reduced. Af-
With the guidance of experienced the products are delivered in the packing ter these plantings, the Greek commercial
agronomists and certification schemes, houses ready for immediate transfer. This sector of peaches will probably be able to
Greek peach producers adopted mod- way the Greek peach sector has accom- offer better services to its customers.
ern production techniques and careful- plished to strengthen shelf life and fresh- Besides Northern Greece, in the past
ly selected varieties of trees that helped ness of the product even more than before. few years, an effort to extend the cultiva-
them decrease their production cost and Moreover, with the packing process tak- tion of peach and nectarine trees in regions
improve the appearance of peaches, the ing place at the field, Greek peaches gain of Southern Greece with a much hotter cli-
size of the fruit and the efficiency of their points in flavour, a fact which has already mate has begun, using varieties that are
trees. been recognized by European consumers! harvested in the beginning of May.


FROUTONEA 2021-22

The improvement in
infrastructures, especially PEACH EXPORTS BASED ON VOLUME AND VALUE (2016 - 2020)
in packing houses and the Year 2016 2017 2018 2019 2020
selection of new, modern Volume (KG) 16.171.676 15.519.541 16.908.635 20.826.115 31.494.605
designs and materials for Value (€) 31.485.705 27.981.507 26.299.546 40.629.253 68.548.506
packaging helped the product
become even more appealing MAIN EXPORT DESTINATIONS FOR GREEK PEACHES IN 2020

Country Volume (Kg) % Change % (2019/2020)
History in brief Germany 7.491.742 23,79% 126,77%

➔ According to historical testimonies, Italy 5.587.411 17,74% 132,78%
Alexander the Great brought peaches Romania 3.843.419 12,20% 35,00%
from Persia in 322 B.C. Netherlands 2.657.582 8,44% -19,26%
➔ Since 1938 the cultivation Poland 2.083.341 6,61% 101,34%
has become more systematic. Lithuania 1.489.604 4,73% 35,16%

➔ The exponential growth Bulgaria 1.186.135 3,77% -31,03%
of the fruit begun in 1950. Latvia 962.362 3,06% 49,65%
Spain 855.301 2,72% 668,54%
➔ Today, peaches constitute the first Croatia 684.512 2,17% 3381,04%
in significance tree cultivation between
the deciduous fructiferous trees Others 4.653.196 14,77% 6,90%
in Greece Total 31.494.605 100,00% 51,23%



FROUTONEA 2021-22

36 COMP ANIES







“VELVITA PEACHES HAVE ACHIEVED


TO BE WELL-KNOWN ALL-AROUND EUROPE”



Mr. Nikos Koutliabas, President of the agricultural coopera-
tive ASEPOP Velventos, explains the reasons why Velvita
peaches, the main product of the cooperative, achieves to
have constant success amidst the adverse conditions of the
peach sector.





NIKOS KOUTLIABAS


PRESIDENT
OF ASEPOP VELVENTOS


Mr. Koutliabas could you describe us how
last peach season was in Greece?
The general view of the peach season in
Greece was no good. The adverse weath-
er and the low prices gave a negative mark
on the season and we believe, as that bad
year followed other previous bad years, that
some producers will be obliged to abandon
this cultivation. Of course, this was some-
thing that was the same for most Europe-
an production countries, such as Italy and
Spain. The climatic change is here to stay at the very first moment after their har-
and we must find ways to deal with that. vest, only when the fruit is ripe enough. That
means that the fruits has better flavor and in
On the other hand, Velvita peaches are really general higher organoleptic characteristics.
popoular in the international markets. To Furthermore, we invest in high quality variet-
which factors is this success attributed? ies that have same organoleptic characteris-
It is true that the trading outcomes of Vel- tics in order to facilitate our clients and, fi-
vita are very different from the outcomes of nally, the consumer to find always the peach
the whole sector. This is due to the intense that they love to taste. In the next couple of
and non stop work of the cooperative to un- years the first peaches of these new invest-
dercover the special needs of the market ment will be in the market.
and bring there a product that meets these info
needs. Velvita has achieved to be a well- Which other fruits does ASEPOP Velventos Company: ASEPOP Velventos
known peach that anyone can be sure for its offer to the market? Founded: 1917
quality whenever and wherever he finds it. Moreover, we sell strawberries and kiwis Headquarters: Velventos, Kozani
through collaborations we have developed Tel.: +30 24640 31 333
Describe to our readers the packaging with producers that comply with the high
methods. Why do you consider them as a standards we have set for the cultivation of Fax: +30 24640 31 924
great advantage? these products. E-mail: [email protected]
We are packaging the peaches in the field Website: www.velvita.gr



FROUTONEA 2021-22



38 COMP ANIES




































SERDARI SOULA “NAOUGUSTA IS THE PEACH

SALES MANAGER OF AC NAOUSA
AS THE CONSUMERS WANT IT”



Mrs. Serdari, give us the profile of AC Naousa
and of its activities. The experience of the families-members of the AC Naousa, the
The history of the AC Naousa goes favorable climate of the region of Naousa, and the packaging of
very back in the past, as it was founded in the peaches in the field, at the moment of the harvest, makes the
1927. The main products of ACN Naous- fruits of AC Naousa exceptional, as mention Mrs. Soula Serdari,
sa are peaches, nectarines, cherries and
plums. The peaches produced in the area Sales Manager of AC Naousa. Today the AC Naousa numbers
of Naoussa were identified as PDO prod- more than 1.400 members and is one of the most dynamic coop-
ucts after the efforts and suggestions of eratives in Greece, bringing each year more than 25.000 tonnes
the Agricultural Cooperative of Naoussa of fresh fruit to the domestic and international market.
some years ago and are the only peaches
Europe recognized by the E.U. with a cer-
tificate of Protected Designation of Origin. experience of the families-members of
The main activities of the AC Naousa the AC Naousa that cultivate our peach-
have to do with the organization and the es, and the favorable climate of the region
control of the production of high quality of Naousa, the keystone that makes our
fruit, with the organization of multifacet- peaches different is that are being pack-
ed commercial and export activities, while aged in the field, at the moment of the har-
each year develops an integrated network vest. This method guarantees that our
of actions on marketing and advertising, fruits are delivered to our clients having
thus achieving direct communication with kept all of their freshness and of course
consumers and enhancing the image of its their flavor.
products.
In 2019 you launched the brand Naougusta,
What makes the peaches of AC Naousa so now the peaches of AC Naousa have
exceptional? their own name. What do you want to
There are many factors. Apart from the


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The peaches produced in the area of Naoussa
were identified as PDO products after the
efforts and suggestions of the Agricultural
Cooperative of Naoussa some years ago
and are the only peaches Europe recognized

by the E.U. with a certificate of Protected
Designation of Origin





communicate with this movement and what was the reaction of the
markets?
Since our peaches have upper quality and they are not of the
same range as the others, it is necessary to have their own name
and image. Under the brand Naougusta we sell exclusively premi-
um quality varieties, with very sweet flavor and same organolep-
tic characteristics, all along the season. In other words, Naougus-
ta means a peach as the consumers want it.
We have to admit, though, that even us, we did not wait such a
success! Both in Greece and abroad, in England, S. Germany, Bal-
kans, Arabic counties etc. our clients and other members of the
market, welcomed our initiative, giving an extreme popularity to
Naougusta peaches.

Tell us some things about the other fruits that AC Naousa cultivate?
As I said, we cultivate also nectarines, plums, cherries and ki-
wis. We are strong enough at the cherry sector and we are doing
a turn towards kiwi cultivation. Nevertheless, the nectarine cul-
tivation is bigger and more expanded, since it is expressed a high-
er demand for them.

The town of Naoussa:


The Agricultural Cooperative of Naoussa is situated in
Naoussa, Imathia. The town is built 400 metres up on the slopes
of Mountain Vermio. Its abundant springs, the favorable climate
and its fertile slopes have led the habitants of Naoussa to devel-
op the agricultural sector from the very early years and the re-
lated industry as well.



info

Company: ACN Naoussa
Founded: 1927
Address: 5th Antypa Str. Kopanos Anthemion,
59035 Naoussa, Imathia
T.: +30 23320 41 751 | F.: +30 23320 43 048
Email: [email protected]
Website: www.acn.com.gr



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40 PRODUCTS



































CITRUS










TRAVELLING ALL AROUND THE WORLD!




Citrus are without a doubt the primary exported product of the Greek fruit and vegetables
sector and have become very popular around the world in international markets.




he rise of Greek citrus exports has been Greek packaging and distrib- ticular variety are the main source of exports.
Tsignificant during the last years and or- Another significant variety is Ortanique, the
anges hold the biggest portion of about 80% uting companies that work cultivation of which is mainly located in La-
of the total volume. with citrus are many in num- conia. Because of the good income it gives
The varieties of oranges being cultivated producers, this cultivation has expanded to a
in this particular product have not changed ber. The installations they large degree in this particular area.
significantly during the last few years and possess give Greek distribu- Last but not least, farms planted a few
up to this day varieties like Navellina, Merlin tors the ability to be able to years ago with trees of Nova variety, have
and Valencia have the biggest share. On the started to give their first fruit, and the vol-
other hand, during the last 6-7 years, in the meet the needs of even the ume of this variety is estimated to raise a lot,
warmer regions of Greece, new farms with most demanding European enriching in this way even more the variety of
varieties like Lane Late and Navel Late have available Greek tangerines.
come up, and are now slowly starting to pro- markets
duce fruit. Lemons
In 2004 a period of extreme frost was ob-
Mandarins served in the Peloponnese that had as a di-
Clementines are the dominant variety re- rect result the destruction of the majority of
garding mandarins and the fruit of this par- lemon trees in Greece! Since then, and for a


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CITRUS EXPORTS BASED ON VOLUME (2016-2020)
Year Oranges Mandarins Lemons Grapefruit Others
2016 461.455.121 127.531.975 23.310.511 1.030.684 512.472
2017 277.298.068 92.165.355 8.126.642 1.435.119 854.894
2018 313.713.281 106.327.177 13.908.267 1.407.813 2.643.611
2019 264.351.927 112.853.216 14.652.850 988.000 2.841.840
2020 322.221.003 118.324.070 18.706.063 670.345 4.644.503
long period of time, Greece was really absent ume is produced each year and they only sat- The composition of varieties
from international lemon markets for a long isfy the needs of Greek consumers from Oc-
time, since domestic production was real- tober until June. is such, that commercial
ly very low. During that time, producers re- activity in lemons begins
placed destroyed trees and since 2011 the Exports
Greek production of lemons has started to Greek packaging and distributing compa- in mid-September
give again a good volume of production that nies that work with citrus are many in num- and according to
can cover the needs of the domestic market, ber. The installations they possess give the development
while at the same time some of the fruit is Greek distributors the ability to be able to
exported to countries in the Balkans. meet the needs of even the most demanding of the season, it can last
The composition of varieties is such, that European markets. In addition, many of the until the end of March
commercial activity in lemons begins in mid- packing houses have the capacity to satis-
September and according to the develop- fy the need of supermarkets. As for the 2020
ment of the season, it can last until the end of export season, the volume exported rose by
March. For the rest of the time, Greek needs 17.41%. The reason of this good develop-
are covered by imports from other countries ment is the pandemic that forced consum-
like Turkey and Argentina. ers to turn to citrus to boost their immune
Now, regarding grapefruit, not much vol- system.
























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42 COMP ANIES







SOURSOS S.A.
QUALITY CITRUS ALL YEAR LONG






SOURSOS S.A. operates a packing house in the heart of the biggest plain of citrus fruits in Greece,
Skafidaki of Lerna in Argos. The company processes mainly citrus but also other fresh fruits at its
privately-owned modern facilities which ensure top quality of the products and the provided ser-
vices, that can cover even the most demanding customer’s needs.



SOURSOS has set several
objectives for the next years,
such as
▶ the upgrade of products by attending
seminars on new cultivation
processes & fruit types
▶ the expansion of the company’s
activities and turnover

Quality Control
SOURSOS S.A. is always aiming
to secure the high quality of its products
and remain competitive and therefore
is conduction many checks and controls:
➔ Quality control checks
in temperature during the harvest
The company’s history starts back in cessful, the company invests heavily ev- ➔ Quality control checks of the inside
1990. Since then SOURSOS S.A. has fol- ery year in new machinery of the modern peel of citrus
lowed a dynamic growth and today is con- technology and highly-trained person- ➔ Chemical analysis of produce
sidered to be a strong competitor in the nel. This fact allows SOURSOS to meet for PH, sugar and pesticides
Greek exporting sector, being a reliable its customers' requirements and pro- ➔ Special processes of washing
partner for decades for many suppliers motes extroversion which is a crucial fea- and disinfecting
and customers, concerning payment obli- ture that ensures the company’s viabili- ➔ Quality control checks in drying
gations and deliveries. From the beginning ty. SOURSOS S.A. has won the market’s temperature
SOURSOS is one of the most important trust with its credibility, solvency and ➔ Waxing of warm and cold process
economical units in the fertile surround- continuous modernization. ➔ Careful selection of fruits
ings of Argos, one of the leading areas in All these helped the business to ex- ➔ Quality control checks on the right
the country for citrus production. pand and increase the export activity in temperature of loading
Except from the Greek market, the com- the international market.
pany’s fresh fruits travels from Eastern to Today SOURSOS S.A. operates one
Western Europe and Scandinavian coun- production line with an output of 250 tons
tries, but are sold mainly in the markets of produce per 8 hour, four packing ma- info
of Serbia, FYROM, Croatia, Albania, Po- chines, two machines for making carton Company: SOURSOS S.A.
land, Romania, Bulgaria, Austria, Hunga- boxes, two palette-makers, one washing Skafidaki Argos
ry, Switzerland and Germany. and disinfecting machine for plastic box- Tel.: +30 27510 42202
es (for a selection of fruit) and three cool- Fax: +30 27510 42387
Equipped to succeed ing system units. Website: www.soursos.gr
In order to be competitive and suc-



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HEADQUARTERS SKAFIDAKI ARGOS 21200 - BRANCH NEA TIRINTHA ARGOS 21100
Tel:+30 27510 42202, 42447| Fax:+302751042387 | e-mail:[email protected] | [email protected] | www.soursos.gr

365 days the year with quality and consequence
44 COMP ANIES







“THE FUTURE



IS BRIGHT FOR GREEK LEMONS”




Achaia Fruits is without a doubt among the most reliable play-
ers in Greek citrus industry, as its main priority is high quality
of fruits!











GEORGE OIKONOMOPOULOS

OWNER OF ACHAIA FRUITS S.A.




Mr. Oikonopopoulos, tell us a few things
about your lemon production in Egio
Egio is famous for its lemons, which
have shown severe signs of growth dur-
ing the last years. This fact has satis-
fied the traders in the region, who see
the bad times in the sector of lemon dis-
appearing and they can be back to the
“game” again. Everybody remembers
the destructive consequences of the
frost that took place in 2004 in the culti- The quality of the products Lemon has a large shelf life. Given that the
vated areas of lemons. lemons of Turkey and Spain dominate the
is the main priority of Achaia international scene, would you say that
Is lemon a crop in which someone should Fruits and for that reason the there is "space" for Greek lemons as well?
invest? Of course, there is. Greek and in gen-
Of course, lemon has so many good company has developed an eral Mediterranean lemons have much
perspectives in Greece. Lemon is a prod- extended network of experi- better acidity levels than many on the
uct that is not missing from any house- enced cooperators and pro- market and have no reason to be un-
hold, it has various use in cooking and it derestimated being compared the Turk-
is a component of a healthy diet. Lem- ducers ish ones. Export orientation is necessary
on has proven to be timeless and it of- for profitability, which will allow us to
fers added value and good income to the continue to cultivate. Therefore, quali-
producer, compared to other citrus. Al- ty, through the right practices of cultiva-
so, its absorption is stable and the an- tion and storage, must be the main goal
nual quantities are always absorbed by of the producer, in order for their product
the markets. to be competitive in terms of quality and
As long as producers take its cultiva- appearance.
tion seriously, then lemon has a bright
future. You keep talking about quality in your


FROUTONEA 2021-22

interviews…. serious business proposals from com-
We have been activated in the area panies of the above countries or other
since 1994 in the trade of fruit, includ- locations in the world.
ing oranges (Navel, Valencia, Navelli-
na), grapefruit, clementines, lemons and Can you make a brief comment about the
grapes. The quality of the products is the current season?
main priority of Achaia Fruits and for that Yes, of course. This season we man-
reason the company has developed an aged to overcome the difficulties and
extended network of experienced coop- now the trade of lemons is in full swing.
erators and producers, whom it evalu- The export volumes of our citrus are
ates, controls and supports through- bigger this time of year in comparison
out the whole process of production, with last season and the prices are good
expecting a constant improvement of as well. The following period the offer
quality and the overall satisfaction of will be bigger and this will influence the
consumers. prices which are estimated to fall.
info
Which are your main export destinations? Recently, you have expanded your Company: ACHAIA FRUITS
Besides the Greek market, Achaia warehouse area. Can you tell us a few Headquarters: KOULOURA,
Fruits distributes a large portion of its things about it? 25100, EGIO
products abroad. The Peloponnesian Aiming to export bigger volumes of T.: +30 26910 61 352
Company maintains business relations citrus and especially lemons, we have F.: +30 26910 61 631
with other firms in Poland, Moldova, expanded our warehouse and renovated Website: [email protected]
Georgia, Italy, Hungary, Holland, Ger- our installations. We are trying to do the
many and Austria and is always open to best for our clients.








Achaia






Fruits S.A.











info


Packing house: Κouloura, 25100 Aigio
Τel: 2691061352
fax: 2691061631
E-mail: [email protected]
www.achaiafruits.gr




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46 COMP ANIES







NEW PLANTS OF AVOCADO ARE



PLANTED EVERY YEAR IN CRETE





Creta Taste is located at Agia - Chania, in Crete, which is with-
out any doubt one of the most beautiful and fertile islands in
the Mediterranean Sea. The microclimate of the area around
Chania and Crete is widely considered as perfect for the pro-
duction of fruit such as oranges, mandarins, avocados, water-
melons, chestnuts and a wide variety of other products, giving
them a unique taste and many other special quality attributes.




GEORGE KATSOURAS Genuie Cretan

DIRECTOR OF CRETA TASTE S.A. Products
Residue free products
Citrus glossed
Mr. Katsouras, describe to our readers the only with
activities of CRETA TASTE. natural bee wax
Based in the homeland of Greek avo-
cado production and equipped with ma-
chinery of the latest technology, CRETA
TASTE standardizes and sells fruits with a
distinct flavor and aroma. CRETA TASTE's
principal business policy is to achieve and
maintain very high-quality standards of
the products and the services provided a new fruit in Greece, the island of Crete
around the world, complying with Europe- and specifically the area of Chania is fa- And why should someone choose the
an legislation for food, in terms of hygiene mous for its avocado crops, due to the avocados of CRETA TASTE?
and safety. The company is known as a favorable weather conditions. New Because their taste is pure Cretan. We
major distributor of fresh fruit in the Greek plants of avocado are being planted ev- apply all the necessary cares to our own
market but also as a prominent supplier of ery year, proving that Crete is determined plantations, that cover almost 20ha, and
quality Greek fresh products abroad, in in- to invest in this product and, indeed, the we always carefully select and manage
ternational markets around Europe and taste of Cretan avocados is higher than our collaborations with other producers
the rest of the world. The company oper- that of the South American fruits, equiv- that provide to us extra volume of fruits.
ates in privately owned establishments alent to these that grow in Israel. All in all, we commercialise avocados from
in Chania, where one can find over 2,000 70ha. Half of these avocados belong to the
sq.m. of covered space, equipped with the Hass cultivar and the other half is Fuerte,
most contemporary equipment in sorting, Avocado Availability Ettinger and Pinkerton.
packaging, storage and processing of fruit, Last but not least, our avocados bring
in a total area of 7,000 sq.m. Bacon April-June on them all the international certifica-
Hass April-July tions and furthermore we are preparing to
Why should someone choose Cretan Ettinger September-December bring to the market our first organic avoca-
avocados? Fuerte November-April dos. We invite everyone to taste them and
Despite the avocado is considered as make sure of their premium quality.


FROUTONEA 2021-22

The objective of the compa-
Creta Taste ny is to achieve, maintain and Cretan avocado
in a few words at a glance
improve the image and cred-
The foundation of the company began ibility, providing consistent
from the combination of two separate
companies with the same goals more high quality products at com- ➔ Crete and specifically
than 20 years ago. petitive prices and providing the area of Chania is famous
Equipped with the most modern equip- for its avocado crops, due to
ment for fruit standardization, the com- high standards of hygiene to the favorable weather
pany standardizes and sells fruits from the final consumer conditions.
the island of Crete, where the microcli-
mate is the most suitable giving them a ➔ New plants are being
distinct flavor and aroma. planted every year, proving
The policy of the company is that Crete is determined
-to achieve and maintain the quality of to invest in this product.
its products and services to the level
that has been promised to customers. ➔ The recent investments
- to fulfill (to the maximum) require- fueled the increase of
ments of the national and European production volumes
legislation on food hygiene and safety in Greece by 20%.




New ventures & partnerships info

In general, the business objective of the company is to achieve, maintain and improve its Company: CRETA TASTE S.A.
promotional image and above all its credibility, supplying its clients with high level quality Founded: 2000
products in very competitive prices, as well as ensuring hygiene and food safety for con- Address: Agias Kydonias, Chania,
sumers. For all the above, in the recent years all the produced products are residue free Crete, 73100, Greece
and are glossed only with natural bee wax. T.: +30 28210 78 734
CRETA TASTE is expanding its business horizons by establishing new business alliances M.: +30 6944 52 52 49
and deals worldwide with companies that seek a credible, reliable and responsible busi- F.: +30 28210 78 637
ness partner, being able to fulfill their requirements in the most convenient and effective Website: www.cretataste.com
way in terms of product volume, speed of deliveries and quality fresh produce.
Email: [email protected]



FROUTONEA 2021-22

48 PRODUCTS









HORTI-





CULTURAL






PRODUCTS









THE FAVORABLE CLIMATE BOOSTS THE GREEK QUANTITIES!



Tomatoes, cucumbers, zucchini, eggplants in all colors, shapes and sizes produced 12
months a year in Greece, covering the needs of the domestic and international markets.



he mild weather in the areas of Crete and a noticeable rise during the last years. All
TSouthern Peloponnese creates the ap- kinds of peppers are cultivated, but long
propriate climate conditions for the horticul- shaped peppers are mainly exported in the
tural production throughout the winter, while Czech Republic, Germany and other coun-
during the summer the production of these tries in Western Europe. Of course, Greek
products is located mainly in the North. The largest part of tomatoes peppers couldn’t be absent from the mar-
That’s why Greece is known as a trustwor- is produced during winter in kets in the Balkans as well.
thy supplier of some of the most tasty and
healthy fresh horticultural products in the Crete, while during autumn
world. and spring the areas of Pelo-

Tomatoes & peppers ponnese and Preveza also
Every year, the volumes of tomatoes that contribute greatly to the to- History in brief
Greece harvests are enough to cover the
needs of the domestic market, while at the tal volume ➔ Major investments plans have up-
same time a large part of it is also export- graded the production of tomatoes in
ed mainly to the Balkans. The largest part of Greece lately.
tomatoes is produced during winter in Crete,
while during autumn and spring the areas of ➔ Greek peppers are very popular in
Peloponnese and Preveza also contribute the Central & Western European and
greatly to the total volume. We should note the Balkan market as well.
at this point that during the last few years,
two modern, high-tech hydroponic units in
the area of Northern Greece have started ➔ The favorable weather conditions
to produce tomatoes, but also many other in Greece allow the horticultural pro-
smaller units are found in Greece. duction 12 months per year.
As for the peppers, the production shows



FROUTONEA 2021-22

MAIN EXPORT DESTINATIONS FOR HORTICULTURAL PRODUCTS 2020

Countries Cucumbers Tomatoes Peppers Aubergines Zucchinis Total % Change %
(2019/2020)

Bulgaria 15.794.100 29.934.614 558.209 1.122.114 943.051 48.352.088 54,96% 4,65%
Germany 7.312.259 50.275 2.497.916 63.366 53.541 9.977.357 11,34% 6,26%
Romania 5.521.267 3.001.747 110.423 313.051 123.109 9.069.597 10,31% 5,22%
Poland 4.086.214 26.257 104.885 23.230 2.020 4.242.606 4,82% -14,26%

Czech Republic 1.784.367 2.235 962.982 139 205 2.749.928 3,13% -17,30%
Austria 495.277 38.219 2.173.825 3.693 955 2.711.969 3,08% 30,70%
Serbia 577.795 860.381 191.254 104.901 1.568 1.735.899 1,97% -11,95%
Slovakia 318.539 3.224 1.376.250 667 1.698.680 1,93% 4,17%

Cyprus 144.194 1.215.698 173.049 38.054 40.511 1.611.506 1,83% 17,07%
Hungary 849.753 102.049 556.030 11.290 1.641 1.520.763 1,73% 85,01%
Others 2.058.813 1.136.050 822.046 192.578 102.265 4.311.752 4,90% -31,06%
Total 38.942.578 36.370.749 9.526.869 1.873.083 1.268.866 87.982.145 100,00% 1,58%























President 6983 234314
Sales Manager 6978 94719


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50 COMP ANIES






























LABROS PERVOLARAKIS

CO-OWNER
OF LABROS GIORGOS S.A


LABROS GIORGOS S.A.
AMONG THE BIGGEST
The company is situated in Crete, one of
the biggest production areas for grapes in
Greece and Labros Giorgos S.A. is respon-
sible for exporting the largest part of its EXPORT COMPANIES
grape production in all available varieties,
as well as vegetables like cucumbers and
peppers. OF FRESH PRODUCE IN CRETE
Labros Pervolarakis, One of the co-own-
ers of the company owns one of the most
adequate packing houses of table grapes, Thomson Seedless grape variety is a product highly ap-
cucumbers and peppers in Crete, exporting preciated by consumers globally and Greece is considered
hundreds of tons abroad each year. With
their company headquarters located in the to be one of the top production countries for this product.
mountainous village of Profitis Ilias near Labros Giorgos S.A. is a leading company in grape exports
Heraklion in Crete, they facilitate and cen- in Greece as well as in vegetables.
trally organize the harvest and collection
of almost all available export table grapes
of the famous island and a large portion of Ancient cultivation
Greek exports in all kinds of peppers and technology go hand in hand in order to pro-
cucumbers that are also produced in the knowledge and modern duce a high quality product for the export
wonderful island of Crete. post-harvest technology markets.
The export destinations for the prod-
Technology and production go hand in hand in order ucts of Labros Giorgos S.A. are numerous
Modern chilling equipment in the qual- to produce a high quality including the Balkans, Eastern and West-
ity sorting area of the pack house as well product for the export ern Europe, as well as other continents be-
as rapid pre-cooling ensures the high- sides Europe. The company is able to fully
est possible standards for the customers markets assist its clients to their special requests
of the company abroad. Ancient cultiva- and their needs in anything that has to do
tion knowledge and modern post-harvest with packaging, transport, quality etc.


FROUTONEA 2021-22