A few words about
A few words from Mr. Pervolarakis Labros Giorgos S.A.
Since his childhood Labros Pervolarakis has grown up being surrounded by professionals deal-
ing with the cultivation of grapes. Therefore, he knows the specific climatic and geological fea- ➔ A leading company in grape
tures of the vineyards in his home village Profitis Ilias south of Heraklion (Crete) as well as he exports in Greece as well as
knows the history of certain locations and producers of that area. In the beginning, Labros was in vegetables.
the head of the village’s agricultural cooperative’s pack house. In 2002 he founded his own com- ➔ Export destinations: Balkans,
pany in order to meet the needs of the market in a more adequate and effective way, ensuring Eastern and Western Europe,
the income of dozens of farmer families. Having one of the most modern pack houses in the ar- as well as other continents
ea, Labros’ company is among the biggest export companies of fresh produce in Crete. At the besides Europe
same time he is a pioneer in organic farming on the island. The know-how, many years of ex- ➔ Modern chilling equipment
perience in exports, modern chilling equipment in the quality selection area of the pack house in the quality sorting area
as well as a rapid pre-cooling system, ensure the highest possible standards for customers of the pack house as well as
abroad.
rapid pre-cooling
The story info
“In 2001 we started the operation of the company Lambros-George SA based in Profitis Ilias in
order to help the production of grapes, for a better quality life in the area and provide jobs for a Company: Labros Giorgos S.A.
better living. We achieved this by starting around the first year with a turnover of 1.5 million and Founded: 2001
gradually it went up. In 2003 we started exporting other products, such as pepper and cucum- Headquarters: Profitis Ilias,
ber. Thus, over the years, the turnover reached a high economic level, reaching 25 million. Our Iraklion, Crete
company plays an important role in Crete now having achieved its goals. We constantly sett new Telephone: +30 2810871536
goals based on quality and especially on organic products. One of our goals is to help the pro- Fax: +30 2810871514
ducer as much as possible to invest in this crop so that there is a better future for everyone”. Email: [email protected]
Labros - Giorgos S.A.
Γιώργο πρέπει να φτιάξει ια η ισέλιδη διαφή ιση για την
εταιρεία που έχει το προφίλ τη στι σελίδε 64-65
Η εταιρεία ε πορεύεται τα παρακάτω προϊόντα:
As fresh as it can get!
Σταφύλια
Πιπεριέ όλων των ειδών
Αγγούρια
Σου επισυνάπτω ερικέ φωτογραφίε από την εταιρεία και από
τα προϊόντα, καθώ και τα στοιχεία του.
Λογότυπο δεν έχει, φτιάξε εσύ κάτι απλό ε κάποια
γρα ατοσειρά.
Slogan “As fresh as it can get!”
Grapes – Peppers – Cucumbers
LABROS – GIORGOS S.A.
Proªtis Ilias, Irakliou, 71500
Tel.: 2810871536
Fax: 2810871514
LABROS – GIORGOS S.A.
Profitis Ilias, Irakliou, 71500 | Tel.: (+30) 2810 871536 | Fax: (+30) 2810 871514
52 COMP ANIES
GEORGE HALKIAS
PRESIDENT OF OPA KOUDOURA
"WE HOPE THAT THIS SEASON THE
Mr. Halkias, tell us a few things about your
cooperative.
The Agricultural Producers Association TOMATO SECTOR RECOVERS"
of Horticultural Kountoura is recognized as
a producer group under the (EC) 1234 /2007 The pandemic was harmful for the horticultural sector in the
and (EC)1580/2007 and operates with focus
on vegetable production which meets the re- island of Crete, but the producers do not give up as the excep-
quirements of quality standards Agro 2.1 & tional quality of their products will save the year, according to
2.2 . AC Kountoura operates in the region of the President of AC Kountoura in Crete, Mr. George Halkias.
Chania, in Crete and the production of veg-
etables takes place with the most modern
and environmentally friendly techniques. From now on, how do you see the season
This way, we produce safe products, for going? info
the consumer free from pesticide residues We hope that the production costs are Company: Agricultural
and chemicals. We supply big super market covered this season, which will end in May. Producers Association
chains and customers in Greece and Europe. Moreover, we also hope for threats like Tuta
absoluta not to appear. of Horticultural Kountoura
What impact has the pandemic have to the Founded: 2000
Cretan vegetable market so far? What are your main products? Headquarters: Kountoura –
First of all, things are more or less the The production team was founded in 2000 Paleohora, 73001, Chania
same, regardless of which region of Crete as a Primary Agricultural Cooperative Organ- Tel.: +30 28230 83022,
the vegetables come from. The issue is that isation. The output of our members exclusive- +30 28230 41909
things did not go as we expected due to ly horticulture under glass (greenhouse). Of Fax: +30 28230 41816
weather conditions and the low consump- these the largest volume of production is cov- Website: www.opakoundoura.gr
tion because of Covid – 19. More specifically, ered by tomatoes, about 66%. Also cucum- E-mail: [email protected],
the prices stood at low levels and I think the bers 16%, peppers 15% and eggplant to 3%. [email protected]
last period was not as good as we expect- Shipping
ed it to be. The main problems that we faced
during the pandemic were increased plant Our products can be shipped with your own transportation from the packaging in Agia Kiria-
productivity that could not be converted in- ki Kountoura the City Kantanos-schilling Chania. Alternatively, we can deliver them for you
to sales in Europe, closed markets, big de- through a number of transport companies that we cooperate. Due to the large capacity we
lays at the borders and consumers turning have, we provide our customers very competitive rates for transportation of vegetables from
to long-term products. our packing house to their final destination.
FROUTONEA 2021-22
54 PRODUCTS
STRAW
BERRIES
CONQUERING THE MOST DEMANDING MARKETS!
Strawberries maintain a leading role in Greek fresh produce exports, and they constantly
expand their presence in the Western and Central European countries, with the demand
getting higher and higher each year in international markets.
he reputation of Greek strawberries course consumers.
Tis well established abroad for years Regarding the composition of the vari-
now, with the introduction of the product in eties of the plants, Victory and Fortuna are
even more demanding markets, that was now the mainly cultivated varieties, while
made really fast. This excellent course of Camarosa and other varieties have a re-
Greek strawberry exports during the last As it is well known, strained presence in the greek strawber-
few years, is therefore leading to the ex- Eastern European countries ry greenhouses.
pansion of the land that is cultivated year and Russia, are very fond
by year. International markets
of Greek strawberries As it is well known, Eastern Europe-
More production each year for their superb taste and an countries and Russia, are very fond of
The cultivation of strawberries is main- Greek strawberries for their superb taste
ly located in the area of Nea Manolada in as a result of that they and as a result of that they absorb the ma-
Peloponnese. That is undoubtedly the absorb the majority of Greek jority of Greek strawberries that are ex-
center of the production of strawberries in strawberries that ported from Greece. But the Greek ex-
Greece. Since 2005 there has been a sta- porters having turned their glance to the
ble, annual increase of the cultivated ar- are exported from Greece Western Europe they implement all the
ea from 200 hectares to over 3,000 hect- necessary quality and safety standards
ares in 2020. That fact could be described in order to conquer these markets as well.
as a small “wonder”! This of course was In fact, this year more exports were made
due to the significant business initia- around Europe, while more and more re-
tives that were taken and that eventual- tailers from Central and Western Europe-
ly helped Greek strawberries be welcomed an countries start to express their interest
by European markets and widely accepted for the Greek strawberries.
by European wholesalers, retailers and of
FROUTONEA 2021-22
By looking into the past,
STRAWBERRY EXPORTS BASED ON VOLUME AND VALUE 2016-2020 we can travel back to
Year 2016 2017 2018 2019 2020 the ‘60s, when the first
Volume (KG) 22.733.646 25.504.069 29.412.810 45.177.904 55.304.150 strawberry plants were
Value (€) 28.007.901 29.130.875 34.523.681 55.439.730 71.945.158 cultivated in low altimeter
areas in Greece, like Naousa
MAIN EXPORT DESTINATIONS FOR GREEK STRAWBERRY IN 2020
and Veria in the North.
Eventually, the cultivation
Change % (2019/2020)
%
Volume (Kg)
Country
STRAW Germany 14.573.544 26,35% 715,73% expanded further south
61,86%
9.808.811
17,74%
Latvia
and it was 20 years later,
7.523.899
13,60%
15,82%
Romania
during the ‘80s, when it
BERRIES Poland 4.547.924 8,22% -25,14% was then introduced in Nea
5.566.365
Esthonia
-32,86%
10,07%
33,02%
Manolada, in the
7,28%
Bulgaria
4.026.959
Peloponnese, that since that
2,92%
1.614.245
Lithuania
-17,07%
time has become the main
24,90%
Belarus
2,30%
Hungary 1.554.669 2,81% -39,29% production area of strawber-
1.273.906
Serbia 1.078.501 1,95% -23,10% ries in Greece
Others 3.735.327 6,75% -20,44%
Total 55.304.150 100,00% 22,41%
Excellent quality fresh fruits all over the year
The propitious climate in combination with a great agricultural
tradition, conteporary farming technology and our experience,
help us provide fruits which stand out for their exceptional
The tradition appearance, ne aroma and delicious taste.
By looking into the past, we can travel back to the ‘60s, when the
first strawberry plants were cultivated in low altimeter areas in
Greece, like Naousa and Veria in the North. Eventually, the cul-
tivation expanded further south and it was 20 years later, dur-
ing the ‘80s, when it was then introduced in Nea Manolada, in the
Peloponnese, that since that time has become the main produc-
tion area of strawberries in Greece. About 95% of the total pro-
duction of Greek strawberries is located in that area, while the
cultivation is practiced in low cost greenhouses.
The establishment of the cultivation in the fertile ground of this
particular region cannot be considered random by any chance. A
variety of factors, like humidity levels, sunshine most of the year
and mild winters without extreme temperatures, compose the
ideal microclimate for the optimal growth of strawberries. There-
Episkopi - Anthemia (Naoussa - Greece) P.C. 59200
fore, these characteristics, combined with the knowledge and ef- Episkopi - Anthemia (Naoussa - Greece) P.C. 59200
tel. +30 23320 44494, +30 23320 44770,
tel. +30 23320 44494, +30 23320 44770,
fort put by the producers of Nea manolada, make the place pro- fax +30 23320 44900
fax +30 23320 44900
email: [email protected]
duce the tastiest strawberries in Europe. email: [email protected]
56 COMP ANIES
DIMITRIS TAKTIKOS
OWNER OF TAKTIKOS SA
"GREEK STRAWBERRIES HAVE THE
Mr Taktikos, could you please give us an
overall view of the strawberry sector in
Manolada?
Well, the season of strawberry in Mano- BEST QUALITY CHARACTERISTICS"
lada of Ilia usually starts in November. In
total, about 90 million strawberries are
planted in the area. Of these, about 15 mil- TAKTIKOS S.A. is a company that specializes in the production
lion are Fortuna, 40 million are Victory and and packaging of strawberries since 1970. According to Mr.
the rest are Camarosa, Rociera and a few
others with very limited plantings. A signif- Dimitris Tactikos, Owner of Taktikos SA. the Strawberry branch
icant difference from previous years is that in Manolada is dynamic and the Greek strawberries have com-
while Camarosa once accounted for about parative advantages over the Spanish ones.
3/4 of production, today it represents less
than 1/4.
How can the fact that some Central European ously towards the summer, increases this traders, as Greece's climate is more favor-
countries, such as Germany, have set some variety of products. However, in Greece able for strawberry cultivation and, indeed,
bases for expanding their production lots of plantings take place in places and some varieties while grown in both Greece
calendar, affect you? in ways that may further expand the Greek and Spain, may have here 4-5 degrees brix
Such moves increase competition. Until strawberry calendar. more.
Christmas, there are many Mediterranean
and Central European countries that bring Is the Greek Strawberry Sector, the way it Which are your plans about the future?
their products to the Market, but the total is today, competitive in Western European Taktikos SA experiences a constant
quantities are small and easily transport- markets? growth and we are determined to contin-
ed. From March to May, however, only the The Strawberry sector in Manolada is ue on this route. We own almost 100 ha of
production of Greece, Italy and Spain goes constantly growing and can go very far. I strawberry plantations and our plans are
far beyond the current one. Expanding the believe we have all the perspectives to to expand these plantations by 15-20%
production of countries like Germany, obvi- enter the markets dominated by Spanish each year.
FROUTONEA 2021-22
Strict specifications
“All raw and auxiliary materials, as well as the packaging materials we use, fulfil the strict-
est specifications of the modern European and international standards. Moreover, we con-
stantly invest in the best and technologically advanced equipment in the sector of agricul-
tural products”
Multiple Ordinary Quality and Hygiene Checks
Our properly trained staff constantly and carefully checks all stages: incoming materials &
packaging materials, production process, intermediate and final products. The company’s
Quality Control department strictly checks every incoming load, upon its delivery at our fa-
cilities.All packaging materials come from approved suppliers in Greece and abroad”
Certified Produces
“In constant cooperation with a network of producers – members, we use properly spec-
ified and certified raw materials, according to the standard GLOBALG.A.P., achieving the
production of safe agricultural products, under absolutely controlled conditions, without
any remains of pesticides”
Traceability
“We apply control procedures and an integrated product traceability system (Product Trace-
ability System) at every production stage, “from the farm, to your table”.Through the elec-
tronic system PlantechoTraceabilitysolution, we fully monitor the products as they are trans-
Taktikos SA experiences formed in the various phases of the production process or transported in the supply chain”.
a constant growth and
we are determined
to continue on this route.
Our plans are to expand
Greek plantations by 15-20%
each year
info
Company: Taktikos SA
Founded: 1970
Headquarters: 43 Km National
Road Patra-Pyrgos
Nea Manolada
Tel: +30 26230 73124
Fax: +30 26230 71621
Email: [email protected]
Website: www.taktikos.com.gr
FROUTONEA 2021-22
58 COMP ANIES
LABIDINO S.A
THE “KING” OF LEAFY SALADS!
The Greek sector of leafy salads is represented remarkably in international markets by
Labidino S.A. - a company based in the region of Achaia in Peloponnese for more than 15
years - which keeps developing constantly with new products, export destinations and
expansion of its cultivations.
Labidino S.A. produces 10 different varieties of cabbage and let- the company was converted to a Societe Anonyme, which is ac-
tuce in Greenhouses outdoor cultivations with the most modern commodated at a new privately owned site with modern mechan-
methods. It is also associated with pioneering international seed ical equipment, implementing all the modern health and industrial
production and cultivation monitoring companies. The company practice, according to German Standard IFS and the new certifica-
has a sweet corn capacity production in excess of approximately tion standard QS qualitat.
150 hectares with an associated team of producers.
Products
Background The successful Greek company produces and trades various
Haralambos & Constantinos Lagos Brothers have been em- leafy salads, of which the main species are Butterhead, Lollo Ros-
ployed in their father's agricultural business since age eighteen. sa, Lollo Bionda, Oak Leaf Green, Oak leaf red, Rucola, Chinese
This agricultural business concentrated on the cultivation of po- Cabbage, Endivien, Frisee, Zuckerhut and Salanova. “Apart from
tatoes and watermelons. In 1994 they established the first green- these products, though, we have moved to expansion of season of
house complex over 2.5 hectares to cultivate premature vegeta- frisee and endives during winter”, says Mr. Lagos.
bles and lettuce. In 1998 for the first time they supplied sweet corn Moreover Labidino S.A. moved to the construction of modern
to the German market. The Lagos Brothers established the LA- poly-tunnel greenhouses of about 8 hectares in 2011, using pio-
BIDINO LTD Company in 2000 for the standardizing, packaging and neer cultivation methods for the production of strawberry, which
trading of their produce, which broadened the range of their prod- is now the most important exportable product of the regions of
ucts and their sales network both in Greece and abroad. In 2009 Western Achaia and Northern Ilia. The company’s strawberries
FROUTONEA 2021-22
info
Company: Labidino S.A.
Founded: 2000
Headquarters: Sagaika, Achaia
Tel: +30 26930 31 800
Fax: +30 26930 31 902
E-mail: [email protected]
Website: www.labidino.com
are distributed through its sales network in Greece and in Euro- Labidino’s strawberries in Arab countries
pean markets and Asia
Exports ➔
LABIDINO S.A. is a company that exports more than 60% of its Labidino exports big quantities of strawberries
products abroad. Its main client is Germany, but remarkable quan- to Arab Countries
tities of leafy salads are sent to Italy, United Kingdom, Poland, Ro- ➔
mania and Scandinavia. Moreover, Labidino’s presence is essen- In 2015, the company expanded its strawberry exports
tial in retail market (S/M chains), in wholesale market as well as in to Asia and more specifically to Hong Kong,
fresh-cut salad industry in Greece and abroad. Malaysia and Singapore
FROUTONEA 2021-22
60 PRODUCTS
The main varieties
➔ Spunta
POTATOES ➔ Voyager
➔
Nicola
➔
Bellini
➔
Arnova
➔
Anabelle
POPULAR IN EASTERN EUROPE
Much liked in European markets and especially in Eastern Europe are Greek potatoes,
with demand for this product to follow a steady course during the last few years.
Nevrokopi, Messinia, Arcadia, Ilia and Nevrokopi, Messinia, Arcadia, taking place normally on October-Novem-
Achaia are only a few of the areas where ber period in Peloponnese. Regarding the
Greek potatoes are cultivated, a product Ilia and Achaia are only varieties cultivated, we can identify them
that follows only tomato in importance for a few of the areas where as Spunta, Nicola, Voyager, Bellini, Arno-
Greek agriculture. Potatoes are produced va. Moreover, during the last years Ana-
twice per year in Greece and the season Greek potatoes are belle variety has shown descent signs of
is divided in two periods, in Autumn and cultivated, a product that growth.
Spring, although spring potatoes are gen- follows only tomato
erally more popular abroad. Exports in good levels
More specifically, the harvest of spring in importance for Greek Greek potato exports during the last
potatoes in Greece begins by the end of agriculture years have been very promising oscillating
March in Messinia, which is situated in between 150.000-200.000 tons each year.
Southwestern Peloponnese. The cultiva- Countries like Romania, Bulgaria, Poland
tion in that particular area is expanding and the Czech Republic are those that im-
during the last years. The rest of the ar- port the vast majority of Greek potatoes.
eas in Peloponnese follow, like Ilia, Achaia Greek potato production is maintained
and Arcadia, and areas further north, up to at rather high levels each year, with sup-
Nevrokopi in Drama, follow. ply being satisfactory for the domestic and
The territory in Eastern Macedonia is fa- international markets. The gap is filled by
mous for the high quality of potatoes pro- imported potatoes from Egypt which is the
duced, which in addition are recognized as basic source of potato imports for Greece,
Protected Designation of Origin products with France, Cyprus and Germany to fol-
(PDO). low, also with significant volumes.
The start of the Autumn production is
FROUTONEA 2021-22
62 COMP ANIES
NIKOLAOS POLITIS LTD
“WE INVEST IN CHANGE”
The whole Fresh Fruits & Vegetables sector is changing. The new era requires exceptional Cor-
porate Communication, Customer Relationship Management, Change and Performance Manage-
ment, Direct Marketing Strategy, Process & Operations Improvement, Outsourcing and Internal
Auditing. NIKOLAOS POLITIS LTD invests in this change.
major producers and exporters in Cyprus,
France, Spain, Holland, Egypt, Argentina,
India and China for imports of top quality
products.
The main goals
NIKOLAOS POLITIS LTD has estab-
lished long-lasting cooperation with inter-
national firms, ensuring competitive pric-
es and the uninterrupted flow of products
throughout the year. By visiting all suppli-
ers, the company ensures the thorough
process, the control in product selection,
packing and loading and eventually the
delivery of the goods in compliance with
Greek and European standards.
The future business plans
Even if it seems hard to achieve, the
modern business will adapt professional
The History of Politis goes back to the The target countries problem-solving, critical information dig-
post-war years in 1946, when Alexander itization and management of corporate
Politis started trading potatoes and went include Bulgaria, rules. Will establish procedures for con-
on with honesty and passion for decades. Romania and Poland and the tracts and regulations auditing, people,
The last 20 years his 3 sons, Nikos, Yian- main products are potatoes process and equipment monitoring. That’s
nis and Damianos are leading the business the today’s challenges we are facing. The
and expanding to new markets. The NIKO- and watermelons supply chain is now any portion of a prod-
LAOS POLITIS LTD business trades fresh uct’s path from the field to the plate. Sup-
fruits and vegetables, ensuring the health plier, distribution, store, and finally the
of the consumers through a comprehen- consumer is its scope. In a digital world,
sive Health and Safety Policy. Headquar- they are all connected. That connection
tered in the Central Market of Athens with provides capabilities that will completely
8 stores, we manage the entire cycle from reengineer the process. It means a whole
the seed up to the storage and handling different definition of collaboration. The ar-
of the finished product, we control crops tificial walls built over the years of discon-
in Achaia, Viotia and Nevrokopi and pack- nected, manual and off-system work come
ing stations in Attiki, Korinthia, Achaia and down, and the entire supply chain focuses
Nevrokopi. We maintain partnerships with on the shopper.
FROUTONEA 2021-22
conditions in the domestic and interna-
tional macroeconomic environment, con-
firms the reliability and dominant posi-
tion of the company to the Greek market.
Based on the relation "Quality - Consisten-
cy – Price” the company expands its sales
to European markets, fully responding to
their specific requirements, resulting in a
growing demand for our products. Based
on a multiyear experience, NIKOLAOS
POLITIS LTD has evolved into a robust and
well-established company in handling po-
tatoes, garlic, onions a few citrus and a lot
of watermelons. The company maintains
certificates of conformity in food safety
management (HACCP) according to ELOT
EN ISO 22000:2005, Global GAP in NEVRO-
KOPI area, AGROCERT for Protected Geo-
graphical Indication (PGI) products and we
The digitally connected supply chain can Development funds must
identify the appropriate inventory neces- have chosen a definite quality policy ac-
cording to National and European regula-
sary to support customer demand, then boost innovation and private tions.
define the cost to serve and make real- sector investments along
time decisions that will focus on the out- the value chain – farming, Wholesales
comes, by eliminating the two things that The mission of NIK POLITIS & Co. is to
are the death of grocery: out of stocks processing, trading, supply top-quality fresh fruits and vege-
and excess inventory, the silent killer. The distribution, packaging tables and ensure the health of consum-
Greek Fresh Market will be transformed ers, through a comprehensive Health and
and businesses Like NIKOLAOS POLITIS and retail – to support Safety Policy. Supplying the largest su-
LTD will play critical role in this transfor- the sector development permarkets in Greece has managed to es-
mation. We make something like 100.000 tablish solid partnerships with Greek pro-
tons of fresh products despite the Greek ducers and international firms, ensuring
Economic Crisis. We traded goods valued thereby competitive prices and continu-
30 million EUR and we are only a Family ous availability of its products throughout
Business. We are changing to be part of a the year.
growing sector.
Imports
NIK.POLITIS & Co. ensures the excel-
lent quality of its products, having estab- info
lished solid partnerships with internation- Company: NIKOLAOS POLITIS LTD,
al firms, ensuring extra competitive prices MERCHANTS VEGETABLES ,
and the continued availability of products
throughout the year. The company main- CENTRAL MARKET OF ATHENS
tains partnerships with major producers H-25-27-29-31-33-35, θ 30
and exporters in Cyprus, France, Spain, Founded: 1946
Holland, Egypt, Argentina, India and Chi- Headquarters: AG.I RENTIS,
na. By visiting all suppliers, the company PO:18233, GREECE
ensures the thorough process, controls T.: +30 210 48 13 717
product selection, packing and loading Exports F.: +30 210 48 13 767
and with uninterrupted presence in every The target countries include Bulgaria, Website: www.politispotatoes.gr
stage, ensures the delivery in excellent Romania and Poland and the main prod- Email: [email protected]
condition and in compliance with Greek ucts are potatoes and watermelons. The
and European standards. positive trend within extremely adverse
FROUTONEA 2021-22
64 COMP ANIES
FRESH POINT PC
NEW PHILOSOPHY
ON GLOBAL FRUIT TRADE
As a group of professionals with experience in key positions in
the Fruits and Vegetables industry, we, the stαff of Fresh Point
PC, have witnessed first-hand the possibility for growth and
development in our sector in Greece.
MICHALIS MYTILINAKIS Imports
FreshPoint trades in imported produce
STRATEGY AND DEVELOPMENT from all over the world for the Greek mar-
ADVISOR FRESH POINT PC ket and the Balkans. If you are looking for
Through new technologies new markets for your product, we will be
happy to discuss with you.
Τhe agricultural and food trade sector and innovation, modern
in Greece has a tremendous growth po- practices and swift Consulting
tential, based on the inherent quality of FreshPoint provides a full range of con-
Greek agricultural produce. And so we communication, we seek sulting services for businesses in the ag-
created FreshPoint. We operate based to unlock the full potential ri-food sector. Whether you are looking to
on sound financial, business and mar- plan and finance a new investment, up-
keting strategies, applied in the field of Greek agricultural grade your production lines or restruc-
and filtered through our collective ex- products turing your business, or simply are in-
perience and diversified areas of exper- terested in promoting your products in
tise. In FreshPoint we value sustainabil- international markets, we work with
ity: we always seek better practices for you to design a specialized consulting
efficient resource management and work scheme to accommodate your specific in-
closely with our partners to achieve bet- dividual needs. We also provide invest-
ter sustainable outcomes along the sup- vices around global food trade, includ- ment research and information servic-
ply chain. We constantly search for new ing all export and import related adminis- es to those interested in opportunities in
technologies to minimize waste and re- tration, as well as consulting services for the Greek agri-food sector.
duce carbon footprint, new sustainable both productive and trading companies.
farming methods, smart packaging to
satisfy the demands of sustainability- Exports
conscious consumers. FreshPoint specializes in exports of
We also value social sustainability. We Greek (but not only) fruits and vegeta- info
prioritize human wellbeing and seek to bles to international markets all over the Company: Fresh Point PC
implement community-focused business globe. We additionally provide interme- Address: Prespas 6, Moschato
practices that promote local sustainable diation and facilitation services between 18346, Attiki, Greece
development in the regions we operate. your company and your suppliers, in or- Tel: +30 210 483 3618
We believe in sharing, and have devel- der to make your trading experience with
oped strong affiliations with agricultural Greece easy and efficient. E-mail: [email protected]
cooperatives across Greece. We also collaborate with producers of Website:www.fresh-point.gr
the finest Greek olive oil, and we can trace Fb: www.facebook.com/Fresh-
Services for you any other special Greek food prod- Point-PC-100794322103233
FreshPoint provides a full range of ser- ucts you may require.
FROUTONEA 2021-22
Expert. Prompt. Simple.
Trade from a new perspective
Fresh Point PC is a modern
food trade company
with a single mission:
to provide professional
service and make trade
simple for our trade partners.
Prespas 6, Moschato 18346, Attiki, Greece, T. +30 210 483 3618, [email protected], www.fresh-point.gr, Fb: FreshPoint PC
66 COMP ANIES
PLASTIKA KRITIS S.A.
THE LEADING GREEK PLASTIC MANUFACTURER!
PLASTIKA KRITIS S.A
was founded in 1970 and
the cp is one of the lead-
ing European producers of
masterbatches and agricul-
tural films. It has a strong
international orientation
with affiliate companies in
France, Romania, Poland,
Russia, Turkey and China
and exports to more than
60 countries around the
world. It has been listed in
the Athens Stock Exchange
since 1999.
the needs of the horticultural & agricultur- PROLENE (ex DELTATEX) and united them
al markets, the plastics industry and proj- into a new company, AGRIPOLYANE.
Commitment to quality, technological ects related to water-management & en- As part of its strategy of sustainable in-
innovation, cost competitiveness, flexibil- vironment protection. ternational presence and in order to pro-
ity and responsiveness to customers' re- PLASTIKA KRITIS also owns and op- vide fast and localized service to develop-
quirements, have enabled PLASTIKA KRI- erates a 12 MW Wind Park and 340 KW of ing regions, "PLASTIKA KRITIS" is investing
TIS to become an outstanding supplier in Photovoltaic Stations in Greece, producing in modern masterbatch production facilities
the plastics sector, with over 50% of its pro- electricity that provides the company the in selected countries, the first of which were
duction exported to 50 countries around the most competitive source of energy. Romania (1997), Poland (2001) and Turkey
world. The company's manufacturing facili- (2001). All plants share the technology,
ty in Iraklion-Crete is among the most mod- A growing business know-how, quality standards, economies
ern in its fields of activity. A second facility In 2001 PLASTIKA KRITIS has estab- of scale, range of products and new devel-
near Athens is dedicated to production of lished a joint-venture in China, Shanghai opments of the group which operates under
filler masterbatches and garden furniture HiTeC Plastics, which manufactures multi- the name "GLOBAL COLORS".
compounds.
layer agricultural films and geomembranes
in a modern production facility with a capac-
The company specializes in the ity of 30,000 MT/year.
production of: In 2004, Shanghai HiTeC Plastics (PLAS-
• KRITILEN® masterbatches & com-
pounds TIKA KRITIS' joint-venture in China) has
started manufacturing geomembranes in
• KRITIFIL® multilayer plastic films for info
agricultural applications a newly constructed facility able to make Company: Plastika Kritis S.A
HDPE geomembranes at 7 m width and up
• KRITIFLEX® geomembranes to 2,5 mm thickness as well as very wide Tel.: +30 2810 308500
• KRITISOL® polyethylene pipes LDPE & EVA liners. Fax: +30 2810 381328
• KRITISAN® recycled plastics In 2006 the company acquired the as- Email: [email protected]
• KRITIRES® renewable energy Web: http://www.plastikakritis.com
sets of two famous and historic French pro-
ducers of agricultural films, POLYANE and
With its products it is able to respond to
FROUTONEA 2021-22
68 COMP ANIES
"THE UPGRADE PROCESS OF THE ATHENS CENTRAL
VEGETABLE MARKET COUNTS STEPS AHEAD DAILY"
APOSTOLOS APOSTOLAKOS
CEO – CENTRAL MARKETS AND
FISHERIES ORGANISATION (OKAA)
Mr. Apostolakos, you are at the helm of OKAA
for two years now, so can you tell us how
the program for the upgrade of the Central
Vegetable Market of Athens (O.K.A.A.) is
progressing. What has been achieved so far? The CEO of Central Markets and Fisheries Organization SA
In January 2020, when I took over the (O.K.A.A.), Mr. Apostolos Apostolakos talks to Froutonea
Management of O.K.A.A., the need to build about the course of modernization of the Central Vegetable
refrigeration facilities for fruits and vegeta-
bles and to modernize the facilities of the Market of Athens.
O.K.A.A. in general was the first priority in my
agenda. gy saving, with new technologies and infra- change radically. The modernization of the
Since 2016, efforts had been made by the structure for photovoltaic installations on infrastructure will allow the expansion of
previous administrations but they had not its roof and with different cooling and humid- business activities, while at the same time,
been approved. ity capabilities. The refrigerator chamber will the digital services to the merchants will be
Through hard work, tight schedules and act as a storage and transit terminal for the upgraded and integrated with the 5G era,
great, coordinated effort and cooperation of needs of the traders. helping customer servicing, while maintain-
my team and the Administration, at the end • The modernization of digital infrastruc- ing respect to the environment, society and
of April 2021 a complete proposal for the ture, security and surveillance systems, ac- entrepreneurship.
modernization of the Market was submitted cess control and revenue assurance sys-
that includes: tems, as well as the redesign - due to the There are many who say that in order for the
• The creation of a refrigerator chamber refrigerator chamber - of the traffic area. market to acquire modern infrastructure,
of an area of about 8,000 m² and a capaci- Upon the completion of the project, I am it must be moved to another location and
ty of about 7,500 pallets, designed for ener- certain that the facilities of O.K.A.A. will designed from the beginning, something
FROUTONEA 2021-22
similar to what has been done in other this is of great importance for the efficiency
European countries. In fact, it is claimed that of businesses.
it is an opportunity for the country to acquire A major upgrade has been made in the se-
a modern food park. What do you answer to curity system and surveillance of the public
them? spaces, since - for the first time - a complete
It is clear that the market needs to modern- Our facilities service all and fully operational system of rotating 24h
ize its infrastructure. I have also heard these the commercial activity operation cameras covers the entire instal-
specific positions, although not from many. lation of 26 Ha.
Designing new facilities requires time- strat- in the prefecture of Attica The security system has also been re-
egy, efficiency and effectiveness studies. and at the same time, designed, with three new security patrols
It should be taken into account that the combined with the creation of 2 new control
Central Vegetable Market of Athens, which supply the companies in rooms, that have 24-hour surveillance of the
is located within the urban complex, covers all the islands and in the rest area outside the walls, increasing the feel-
an area of 26Ha and meets the needs of the ing of security.
wholesale market of fruits and vegetables, of the mainland Greece
the wholesale market of meat and retail in Finally, would you like to share anything
fresh food, meat and fish. else with our readers?
Our facilities service all the commercial I would like to make a special reference to
activity in the prefecture of Attica and at the "e-Lahanagora" application, which we
the same time, supply the companies in all presented at the beginning of June 2021.
the islands and in the rest of the mainland The "e-Lahanagora" app is the Marketplace
Greece. of O.K.A.A., through which traders cooperat-
It is an advantage that the facility is locat- ing with O.K.A.A. have the opportunity to ac-
ed at a distance of 5.6 km from Piraeus- the quire their own online store that will operate
central port of the country, next to the road in addition to their existing, physical store.
axis of Kifissos Avenue, 9.3 km from the Ath- The "e-Lahanagora" app digitalizes and
ens-Lamia Highway and 18.6 km from the simplifies the ordering process, which can
Athens-Corinth Highway. The proximity of now be done with just one click from a smart-
it’s location plays a catalytic role in the ease phone. Thus, the application offers to busi-
of access from the catering & distribution nesses and professionals the possibility
trucks, saving valuable time and resources for online shopping and digital ordering, 24
- both financial and human. pating in sectoral exhibitions abroad, sup- hours a day.
A new facility would require an area of porting and providing trade know-how to our The application is available for free on An-
more than 50 compact Ha, free and with di- clients-renters, in the framework of the na- droid and iOS and is used exclusively by pro-
rect access to Attica, in which resides about tional strategy to increase the percentage of fessionals and businesses.
50% of the population of Greece. the primary sector at the Greek GDP. The creation and advertising costs of "e-
Lahanagora"app have been fully funded by
In recent years, the Central Markets and Apart from the above general issues that we O.K.A.A. and the application is another link in
Fisheries Organization implemented discussed, there are also the daily issues the chain of investments launched and im-
an important program of extroversion, of the Central Vegetable Market of Athens, plemented by the Organization to support
participating in many sectoral exhibitions. such as cleanliness, maintenance, parking entrepreneurship.
Are you planning to continue this program spaces, etc., which significantly determine The launch - presentation of the applica-
when the course of the pandemic allows it? its proper operation. What interventions are tion took place in a special event, with the
I think it is more than clear that since Jan- being made on these issues? political leadership of the Ministry of Devel-
uary 2020 when we took office, we had to Early in April 2020, the new administration opment present, among others.
deal with the Pandemic with the main goal implemented a new modern, highly efficient The reception of the "e-Lahanagora" app
being to continue to operate smoothly, safe- cleaning system. We have already received by the traders housed in the OKAA facili-
ly and without losses. from the Region and the Municipality of Ren- ties, and not only by the wholesalers of fruits
This goal has been achieved, since we tis a bio-waste garbage truck and 200 gar- and vegetables, but also meat and fish, has
have not closed the facility for a single day bage bins that are gradually included in the been very warm. We believe that this fact
and the whole Market is supplied with ade- collection system. will gradually lead to the wholesale of fresh
quacy and competitive prices. Major interventions were made in tele- products in the new digital age, creating a
We will continue the effort to strength- communications too. Before we took over, new Marketplace of great interest, which
en the extroversion of the Central Markets the speed of the Internet was 6mbps and will operate in combination with the existing,
and Fisheries Organization SA, by partici- now in most cases it exceeds 50Mbps and physical stores.
FROUTONEA 2021-22
70 COMP ANIES
HELLAGRO S.A.
THE BEST SOLUTION IN PACKAGING MATERIALS
HELLAGRO S.A. is actively engaged in the market of fresh fruit and vegetable conservation
and packaging, as well as agricultural applications and industrial packaging, offering safe,
innovative and cost-effective solutions.
The company was founded in 2001 and Our strategy
has steadily ascended to a dominant posi- Maintaining our leading position in the
tion in the Greek market. Main offices are lo- Fruit and Vegetable Packaging Industry is
cated in Athens and Thessaloniki, and three based on the continuous improvement of
Logistics Centers in Aspropyrgos, Thessa- We offer the ideal product product quality, application of innovations
loniki and Drama ensure the optimum ser- and the widening of the choices and solu-
vice of its customers. HELLAGRO S.A. is solutions for the maximum tions we offer.
constantly expanding its market share security of products
while investing in experienced and skilled All safe – all easy – all fresh
staff to optimally support its customers that are packaged by We offer the ideal product solutions for
and develop its business. In 2011, the com- our partners. We select the maximum security of products that are
pany was recognized by ICAP as one of the packaged by our partners. We select our
most dynamic companies in Greece. It is our products under scrutiny products under scrutiny to offer ease of
certified by ISO9001: 2015 and ISO22000: to offer ease of use and use and application, and therefore ensur-
2005 by the TÜV Austria Certification Body. application, and therefore ing the efficiency of our partners. We aim
at preserving fresh products for the lon-
Network & commercial activities ensuring the efficiency gest possible, so as the end consumer to
HΕLLAGRO S.A. strategically cooper- of our partners always enjoy best quality.
ates with acknowledged European as well
as international companies while its com- KEY FIGURES
mercial activities extend to the Balkans, • 20 years of experience
as well as Cyprus and the Middle East. • Innovative equipment
• Quality certification
Quality policy • International relations
All HELLAGRO S.A.΄s products com-
ply with the requirements of the relevant
Greek and European legislation on trace-
ability and migration of substances and info
are safe for consumers. Company: HELLAGRO S.A.
Founded: 2001
Company landmarks Headquarters: 6 Vouliagmenis
Ave.,166 75 Glyfada, Athens,
Greece
2001 Establishment of HELLAGRO S.A. Logistics Centers: ATTICA I
2006 Development of 3 Logistics Centers in Greece. THESSALONIKI I DRAMA
2012 New organizational scheme with Product Managers and local Sales Representatives. T: +30 210 9635564,
2013 Establishment of the subsidiary HELLAGRO Bulgaria. +30 210 5584310-14
2017 Establishment of the subsidiary YouSave. F: +30 210 5584315
2021 Relocation of the Logistics Centers of Attica and Thessaloniki to larger E-mail: [email protected]
and more ergonomic spaces. Website: www.hellagro.gr
FROUTONEA 2021-22
72 COMP ANIES
Food safety quality policy
(fruit & vegetables) SOULIS S.A.
The company considers that the safe-
of Biological, Chemical, Physical Risks 50 YEARS
ty of the product that it produces in terms
should be at the center of each employ-
ee's interest. It is a key objective of qual- OF PASSION AND HARD WORK
ity of produced, traded products and ser-
vices provided by it, since it does not mean
product quality if it is not safe for the con- The passion and vision of one person, Chrisostomos Stogios, be-
sumer. Achieving predefined and measur-
able goals goes through the satisfaction of came the seed that blossomed and gave back fruits. Those fruits
its customers, the constant improvement that a team of loyal people is looking after in daily basis. Their
of its processes and the training and de- skills and expertise are coordinated so as to serve the com-
velopment of staff. Each department has pany’s common purpose – the continuous product revolution,
the responsible responsibility for the qual-
ity of the products, commodities or servic- aiming to justify and therefore highlight each product in the
es provided, as the products include the best way. The quality fruits and vegetables are produced only in
quality and precision of actions of persons a healthy and sustainable environment.
acting in the production process, control,
standardization, storage, delivery and de-
livery to the customer. Trained staff
Tradables, products and services pro- The staff is constantly trained to
vided satisfy customer requirements, adapt to the requirements of the safe-
stated and implied. In order to achieve the ty of manufactured products, to the
safety of Public Health in the consump- In a business environment current market and customer require-
tion of products produced by the company, characterized by economic ments, to the continuous improvement
the applicable legislation, GMP principles, of the efficiency of the processes being
Good Hygiene Practice (GHP) principles, uncertainty, social pressures carried out and to the ways of achiev-
the HACCP Principles, the potential cus- and environmental ing the objectives set by the company.
tomer requirements that the business can The objectives of the company regard-
satisfy, and compliance with sensitivities challenges, SOULIS company ing the improvement of the efficiency of
of any sensitive user groups. Where nec- is setting priorities with great implemented Quality Management Sys-
essary, the products of the company may responsibility tems (ISO 9001: 2015, ISO 22000: 2005,
also be accompanied by instructions for BRC) are put in place, checked and re-
use. viewed annually by the Quality Council
FROUTONEA 2021-22
- STOAT . of the business. Quality poli-
cy is reviewed and, if required, reviewed Milestones for SOULIS
by the Quality Council in all its activi-
ties, is committed to meet and complies • 1971 Chrisostomos Stogios establishes SOULIS in Skidra,
with the requirements of Greek and Eu- creating the strong foundation for a leader company
ropean legislation. Furthermore, it is the
company's commitment to provide any • 1986 The company is reestablished in owned facilities and turns
means required to carry out the collec- into the current SOULIS
tion and storage operations of the ma-
terials, their forming and processing • 1997 SOULIS to provide better and faster service to clients in Southern Greece
operations, as well as the loading and founds the company PELOPACK S.A. that is located in Korinthos
transport operations of the finished
products. The company is committed • 2000 Establishment of two new production lines for PP punnets.
to obtaining the necessary prevention Expanding the production and marketing of plastic packaging goods,
tools. the company penetrates dynamically to new international markets through partnerships
The firm commits itself to providing and outlets in many countries
its executives with all necessary means • 2006 Establishment of one production line for PET punnets, in Skidra
to update them on new scientific data,
to communicate the quality policy to all • 2007 Another production line for PET Punnets is established in Skidra
staff, to support material and human re- • 2008 Creation of a branch in the industrial area of Kavala, in owned facilities
sources (if required) for quality objec-
tives and to provide continuous and ef- • 2009 Operation of SOULIS branch in Arta
fective training required to meet the new
requirements of safety and security of • 2010 Establishment of production line for single use plastic crates, in Kavala
traders and products. • 2013 Establishment of production line for single use plastic crates, in Skidra
Considering all the above,
"SOULIS SA": IOANNIS STOGIOS
• Does not accept raw materials in-
fected with pathogenic microorganisms “We believe in branding, extroversion and investment”
and toxic or foreign substances to such In a business environment characterized by economic uncertainty, social pressures and envi-
an extent that even after processing ronmental challenges, SOULIS company is setting priorities with great responsibility, says Mr.
they are dangerous. It ensures that raw Stogios, Managing Director of SOULIS. In recent years the company's strategy vary keeping up
and auxiliary materials are supplied only to the market conditions and needs and we aim to be competitive by producing dynamic prod-
by authorized suppliers by providing the ucts and services to our customers. “Taking all the above into consideration, the main concern
necessary food safety guarantees. of all people of SOULIS is to be appreciated for our business principles. At the same time we
are working to ensure that we reward people that trust us both inside and outside the company”
• The products, at all stages of their says the Managing Director.
production, from the receipt of the raw
materials up to their handling are man-
ufactured and managed in accordance Our strategy
with the principles of the current legis- info
lation and consistent with Good Indutri- ➔ Empowering brands of SOULIS.
al & Health Practice. Company: SOULIS
➔ Improving the position Founded: 1971
• Products are stored and kept in of SOULIS in Greek and Headquarters: Skidra-Veria
such a way that they preserve all their international markets. Export to: 27 countries
features. Employees: 130
➔ Investing in innovative T: +30 23810 82 400
• Products are transported and dis- technologies that will improve F: +30 23810 82 406
tributed to their final point of sale by productivity and customer service Website: www.soulis.gr
privately owned trucks under optimum levels. Ε-mail: [email protected]
conditions.
74 KOUNELOS
FROUTONEA 2021-22
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