Walkthrough: Goal Set-up To set up a goal, navigate to the Admin tab and find the Goal Setup area.
Goal Funnel Goal funnels add value when it comes to understanding the consumer journey.
Set-up a Goal Funnel You can set up a funnel for a Destination Goal by switching on the Funnel Slider below the goal. Enter the screen names of all of the steps in your funnel, such as add to cart, proceed to checkout, enter address, add payment details, and so on. Don't add the homepage as a step in the funnel - just add the action pages like adding to cart or entering details. The last step in your funnel is the thank-you page or destination page. 1 2 3 4
Set-up a Goal Funnel A walkthrough on how to set up a goal funnel
The Key Reports To add the demo to your Google Analytics account, simply proceed to the following link: analytics.google.com/analytics/web/demoAccount
The Key Reports Audience Acquisition Behavior Conversion What are users doing on your website? How are users getting to your website? Who is coming to your website? What actions are users taking to complete set goals?
Audience Tab The Audience Tab allows you to access Audience Overview information to identify top-line statistics and information about audience activity, including GEO locations and lifetime value.
Reports in Audience Tab Behavior Report Technology Report Interests Report GEO Report Benchmarking Report Mobile Report Demographics Report Demographics Report The Demographics Report enables you to view demographics information, such as the age and gender of your visitors. VIEW SCREENSHOT Cross Device Report
Walkthrough: Audience Report Gain insights into who visits your website, from an audience perspective, by using the Audience Report in Google Analytics.
Acquisition Tab The Acquisition Tab allows you to identify the sources of traffic to your website in a series of sub-reports based on traffic type.
Reports in Acquisition Tab All Traffic Report Source/Medium Report All Traffic Report VIEW SCREENSHOT Referrals Report Social Report Campaigns Report Search Console Report The All Traffic Report allows you to find visitor traffic, conversion and engagement data for different predefined channel types, known as default groupings or channels. REVEAL MORE
URL Builder Before you track non-Google channels in Google Analytics in the Campaigns Report, you need to add UTM URL parameters to your campaigns. This is done with the Campaign URL builder.
Using the URL Builder Use the URL Builder to configure a specific URL for the campaign you are creating. Understand the attributes of the URL that you can configure: source, medium, content and term. Be able to identify new sources of traffic from campaigns that are tagged using the URL builder.
Walkthrough: Acquisition Report Learn more about the Acquisition Report, and how you can use it to find out what channels are driving traffic to your website.
Google Ads Report Use the Google Ads Report to gain insights on traffic, impressions, click costs, and other performance metrics from Google Ads. By integrating Google Analytics with Google Ads, you can identify high-performing campaigns, ad groups and keywords, as well as goal completions or e-commerce transactions by campaign.
REVEAL MORE You can use this report to view information on matched search queries. These are the actual words and phrases that people type into the Google Search engine to trigger your keywords. You can also see the position in which your ads appear on the Search Engine Results Page or SERP, and the hours of day most likely to drive traffic, engagement, and conversions. Google Ads Search Query Report
Increase Budgets for High-performing Campaigns Identify clusters of high-transaction, high-revenue, or high lead-generating times and search queries in Google Analytics. In Google Ads, increase (or decrease, for lower performing times and queries) the daily spend and keyword bids, or percentage bid modifiers, at peak times using ad schedules. This should drive more traffic at the most important times and from the most important keywords. 1 2
Walkthrough: Google Ads Report Take a deep dive into Google Analytics with the Google Ads Report.
+ - Behavior Tab and Behavior Flow Report Behavior Tab Behavior Flow Report The Behavior Tab allows you to see the content users viewed and how they moved through your website.
Site Content Report The Site Content Report allows you to view reports on how you can improve your content to achieve better results from users.
All Pages Report The All Pages Report is a sub-report in Site Content. It gives a list of page-name metrics associated with each page. You can use this report to see what pages drive the most engagement and what pages need improvement.
REVEAL MORE Bounce Rate When trying to evaluate how engaged people are with your content and landing pages, you can look at the bounce-rate metric. This is visible on the All Pages Report and shows what percentage of visitors landed on your website and left without looking at any other content on the site.
REVEAL MORE The All Pages Report can help to identify any 404 Error pages on your website by showing you the number of hits on your Error page. 404 Error Pages
Content Drilldown Within the Site Content Report, you can also view information about content drilldown by page and page path, landing page, and exit page.
REVEAL MORE Site Speed Report View site speed overview information through the Site Speed Report.
Site Speed Sub-reports Page Timings Report Speed Suggestions Report User Timings Report The Page Timings Report is a sub-report in Site Speed that contains information on page views and the average load times for the various pages on a site.
REVEAL MORE Site Search Report The Site Search Report allows you to view the search terms visitors used. You can configure Site Search within the property settings by entering the query string for your website search feature.
Walkthrough: Behavior Report Discover how your audience interacts with your website content using the Behavior Report in Google Analytics.
Events Report The Events Report records how users interact with various elements of your website. This report will automatically track any Google Analytics events you have set up in your website code or through Google Tag Manager. What is the events report?
Events Report Variables to consider eventCategory eventLabel eventValue eventAction
+ - Conversions Tab E-commerce KPIs Non-e-commerce KPIs KPIs can differ, depending on the type of company. E-commerce KPIs include sales transactions, AOV, ecommerce conversion rates, cart abandonment rates, and repeat purchases.
REVEAL MORE Goal Reports View goal overview information in the Goals Overview Report in the Conversions tab. View the goal URLs you have set up in the Goal URLs Report.
REVEAL MORE Funnel Visualization Report The Funnel Visualization Report, found in the Goals reporting area, provides information on the various stages of the conversion process.
Goal Flow Report View goal flow information in the Goal Flow Report. This report allows marketers to see the source, medium, page or other dimension that leads up to the goals set in Google Analytics.
REVEAL MORE E-commerce Report The E-commerce Report enables you to view e-commerce overview information, shopping behavior, checkout behavior, product performance, sales performance, and product list performance
The E-commerce Report is an excellent way to track revenue online and attribute it back to channels. Using the E-commerce Report
Walkthrough: Conversion Report Use the Conversion Report to track the valuable actions that users can take on your website.
Multichannel Funnel Report The Multichannel Funnel Report helps you understand the complex nature of a digital marketing conversion or purchase journey across channels.
Multichannel Report Types Top Conversion Paths Report Assisted Conversion Report Assisted Conversion Report VIEW SCREENSHOT Time-lag Report Attribution Report The Assisted Conversion Report can help you understand the assisted value of channels and campaigns, and provides insight into how different channels function at each end of the funnel, from awareness to completed conversion.
Attribution Models Last Click Position-based Time Decay Linear First Click
Perfect Attribution Model There is no one ‘perfect’ attribution model available. The model used should be unique to each business, depending on its website goals and KPIS.
Walkthrough: Multi-Channel Funnels Report Find out the value of your traffic and campaigns in the Multi-Channel Funnels Report.
REVEAL MORE Real-time Reporting Google Analytics includes real-time reporting, which provides a live snapshot of activity on your website related to visitors, content, traffic sources, and goals.
Intelligence Events The Intelligence Events feature sends an automated alert after there is a traffic spike or significant change in metrics. It can alert you to larger scale changes in your website’s behavior.
Walkthrough: Analyzing Data Analyze data in real-time and use the Dashboards feature in Google Analytics.
Custom Reports Custom Reports enable you to create your own reports using a mixture of dimensions and variables. You can set these reports to only look at certain pages or channels, using filters.