Custom Report Types There are three types of custom report, which you can set up in the Customization tab in the main menu. Flat Table Reports Explorer Reports Map Overlay Reports Flat Table Reports allow you to have dimensions on the left and metrics across the top in table format – these are the simplest type of Custom Report.
REVEAL MORE Annotations Annotations allow you to track or record any offline activity. They are small written notes that appear as speech bubbles at the base of Google Analytics graphs.
Secondary Dimensions You can further segment your data using Secondary Dimensions.
REVEAL MORE Custom Segments Use Custom Segments to modify the data you are viewing across all reports in Google Analytics.
Export and Schedule Reports You can export and schedule any of your reports from Google Analytics into Excel spreadsheets, Google Sheets, and PDFs for sharing and analysis.
Walkthrough: Custom Reports, Annotations, and Segments Learn how to use Custom Reports, make annotations, and segment data in Google Analytics.
Tracking Data Effectively Useful Views for maximizing Google Analytics’ tracking Time zone Currency Site-search tracking Google Ads cost source Default page