Reader's Digest_May 2022

PROUD TO
BE AUSTRALIA’S
MOST TRUSTED
PROPERTY GROUP.

2021 2022

Real Estate Agencies Real Estate Agencies

PROUDLY RAY WHITE
raywhite.com/proudly

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

AnglicareSA 2022

HIGHLY COMMENDED RESIDENTIAL AGED CARE SA esidential Aged Care S R
Quotes from AnglicareSA survey.
“The chef makes AFOR MORE THAN 160 YEARS,
the best meals
– the taste, AnglicareSA has taken
presentation care of South Australians
and selection in need. That tradition
of meals is continues today with
wonderful … I’m services including aged care
especially fond and support delivered with
of the desserts.” compassion, respect, and
clinical excellence to older
MARY, RESIDENTIAL South Australians, enabling
AGED CARE RESIDENT them to live with dignity and
maintain independence.
“We are all very
spoiled here – The importance of
thank you for trust in the provision of
all that you do essential care and support services has never been more
and the time important, said AnglicareSA Executive General Manager
you give.” of Aged Care Services, Graydn Spinks. “Our service to
others with compassion and dignity is an important part
DAPHNE, RESIDENTIAL of how we work every day with people experiencing
AGED CARE RESIDENT some of the most difficult times of their lives and often
when they are feeling most vulnerable,” he said.
“Everybody
looks after As one of the state’s most trusted aged care providers,
us so well, AnglicareSA operates six residential aged care homes,
nothing is too caring for 565 residents, and also provides in-home care
much trouble – and independent living across Adelaide.
I’m very happy
here.” More than 900 aged care employees, supported
by generous volunteers, together serve more than
ALAN, RESIDENTIAL 2000 older South Australians. “Building and maintaining
AGED CARE RESIDENT solid, trusted connections with the people we serve,
and our frontline aged care employees has been
critically important, especially during the challenging
environment of the past couple of years,” said
AnglicareSA Chief Executive Officer, Grant Reubenicht.

Visit https://anglicaresa.com.au

250 Australians trust AnglicareSA. Visit www.trustedbrands.com.au

R 2022A

esidential Aged Care S

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Selleys 2022

WINNER SEALANTS & FILLERS Sealants & Fillers

“I use this ‘IF IT’S SELLEYS, IT WORKS’ is the motto the brand
brand all the has lived by since its founder opened up shop in
time and it Sydney in 1939. For more than 80 years, Selleys has
has never let been offering high-quality, innovative products that
me down.” help ordinary Australians achieve results that deliver
pride and a feeling of achievement in their home
FEMALE, 30-39, QLD decorating and renovation projects.

“They have As a result of COVID-19, hardware stores across the
a huge range country saw an influx of everyday Australians trying
of reliable their hand at DIY for the first time. The success and
products.” satisfaction of completing a job is what every DIYer
strives towards, but all too often novices end up feeling
FEMALE, 60+, overwhelmed with their lack of skills and confidence.
NSW/ACT
Selleys aims to create even easier ways to tackle DIY
“I have used tasks, like it did with the brand-new waterproof tape
Selleys for format of its popular Storm Sealant, and continues
many years to innovate with new DIY-friendly tube formats of its
and always award-winning sealants and fillers. This means that
found them to everyone, no matter their skill level, can see their
be excellent.” project go from task to triumph.

FEMALE, 60+, Visit www.selleys.com.au
NSW/ACT

252 Australians trust Selleys. Visit www.trustedbrands.com.au

2022

Sealants & Fillers

SUCCEEDS
IN SECONDS

with Selleys No More Gaps®
easy-to-use tube.

2019 2020 2021 2022 AUSTRALIA’S MOST
TRUSTED BRAND
Sealants & Fillers Sealants & Fillers Sealants & Fillers Sealants & Fillers
IN SEALANTS & FILLERS*

*Readers Digest, voted by Australians

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Poly 2022

HIGHLY COMMENDED SEAL ANTS & FILLERS Sealants & Fillers

“Works well CELEBRATED for preparing decorative surfaces,
on many Poly is a trusted brand of choice amongst everyday
surfaces.” Australians and trade professionals alike.

FEMALE, 40-59, The premium quality, tailored range of sealants
VIC/TAS and fillers are ready to use and make it easy to fill fine
surface imperfections, offering a DIY solution for all
“Good painting preparation tasks.
product for
preparation With a continued focus on innovation that makes
before paint preparation simple and easy, you can rely on
painting.” Poly to help you achieve a great finish every time.

MALE, 60+, VIC/TAS Prep with one of Poly’s range of premium products
for a quality finish you will be proud of. Unsure of how
to prep a wall for painting? Or how to fill a large crack
or hole? Don’t panic, Poly provides handy guides and
videos to these questions and more on its website.

Visit www.poly.com.au

“They make
good, reliable
products.”

FEMALE, 40-59,

VIC/TAS

254 Australians trust Poly. Visit www.trustedbrands.com.au

START YOUR
PAINT PREP WITH

2022

Sealants & Fillers

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Sukin 2022

HIGHLY COMMENDED SKIN CARE (ANTI-AGEING) Skin Care (Anti-Ageing)

“Sukin is an THE FUNDAMENTAL GOAL OF SUKIN is to make
excellent sustainable, natural choices affordable and attainable
brand, for everyday Australians. The homegrown skin, hair
fragrance and beauty products company thoughtfully selects
free and caters a perfect blend of natural ingredients while standing
for sensitive true to its sustainable values. As part of its clean
skin.” promise, Sukin was one of the first cruelty-free, vegan
and carbon-neutral beauty brands in the country.
FEMALE, 40-59, QLD
Sukin has been at the forefront of Australia’s health
“Environ- and wellness movement since it was launched in 2007.
mentally Its range provides all Australians with fairly priced
conscious beauty products that are natural and sustainable.
brand, that On the environment front, Sukin is always looking to
seeks to advance and improve and has committed to using
reduce its 100% recyclable, refillable, reusable or compostable
packaging.” containers and packaging by the end of 2025.

MALE, 18-29, VIC/TAS Sukin’s commitments to the environment don’t stop
there, though. Since 2018, it has been a major sponsor
of Greening Australia and Reef Aid.

Visit www.sukinnaturals.com.au

“Gentle on
the skin.
Amazing!”

FEMALE, 18-29,

VIC/TAS

256 Australians trust Sukin. Visit www.trustedbrands.com.au

betterMake the switch to
skincare.
Say YES to 100% cruelty free products today.

Ethically made with a rich blend of:

ROSEHIP AVOCADO ALOE VERA
Hydrates Nourishes Soothes

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

White King 2022

HIGHLY COMMENDED STAIN REMOVERS Stain Removers

“Trusted. FOR A JOB WELL DONE, you
Removes can trust White King. “Our
stains fundamental values are our
effectively, points of difference,” said
gentle on Justin Butterfield, Head of
clothes.” Marketing. “Unlike most
competitor brands, White King
FEMALE, 40-59, prides itself on manufacturing
NSW/ACT Australian-made products for
Aussie households.”
“Most reliable
one.” White King has been
supporting Australian
FEMALE, 30-39, communities and creating local
NSW/ACT jobs for over 40 years. Recently
it invested in new capital and
“Best reviews equipment to bring more
of all the manufacturing to our shores,
brands.” allowing White King Fabric
Stain Lift to become proudly
FEMALE, 18-29, Australian-made, with the same formula the brand’s
VIC/TAS customers know and trust.

“Removes No matter how big the cleaning job, generations of
stains easily.” Australians turn to White King because they’ve found
it works the first time and every time. In return, White
FEMALE, 40-59, SA/NT King enjoys extensive loyalty from consumers and its
name has become synonymous with quality.

“We strengthen this trust by maintaining the highest
standard of efficacy and product innovation to provide
powerful cleaning solutions,” said Mr Butterfield.

White King aims to pave the way for a cleaner and
greener Australia, by developing environmentally
conscious products with the same trusted quality.

Visit www.pental.com.au

258 Australians trust White King. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Equal 2022

WINNER SUGAR SUBSTITUTES Sugar Substitutes

“Best- 2022 MARKS ANOTHER MILESTONE FOR EQUAL –
tasting sugar a brand that believes enjoying life shouldn’t make you
substitute.” feel guilty or make you compromise on taste just to
save calories. This year is Equal’s 40th birthday and
MALE, 60+, SA/NT to celebrate 40 years of sweetening consumers’ lives
across the globe, Equal has revamped the look and
“Excellent feel of its brand across its entire range – continuing
sweet taste the same heritage and great taste that consumers
without the have loved for years, now in a refreshed look. The
calories.” folks at Equal are thrilled about being voted the most
trusted Sugar Substitute for 10 years in a row! They
FEMALE, 30-39, are happy that Australians who want to cut back on
SA/NT sugar and calories choose Equal to still enjoy the great
sweet taste they crave. Equal’s wide range of products
“Good appeals to different consumer needs, from on-the-
benefits for go sachets for sprinkling on cereals and smoothies,
people who convenient tablets for beverages to an easy-to-scoop
can’t use jar perfect as a kitchen staple.
sugar.”
Equal has also made a commitment to drive
FEMALE, 60+, QLD sustainability across its range to have a positive impact
on the planet. Starting with its most loved Spoonful
“Excellent Granules – which previously came in a plastic jar and
brand.” now has been reintroduced in a sustainable glass jar
that provides 69% plastic reduction.
MALE, 40-59, VIC/TAS
Visit www.equalchoice.com.au

260 Australians trust Equal. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Banana Boat 2022

HIGHLY COMMENDED SUNSCREEN Sunscreen

“Fantastic A HOUSEHOLD NAME IN SUN PROTECTION, Banana
sunscreen Boat has protected Aussie families while they have
for the whole fun in the sun for four decades. Uniquely formulated
family.” for the harsh Australian sun, Banana Boat’s range of
sunscreens provide the highest level of sun protection,
FEMALE, 40-59 giving us the freedom to say yes to time spent
NSW/ACT outdoors all year round. Whether at the beach, pool,
picnics or just playing in the backyard, Banana Boat
“Good has a solution for you and your family.
value with a
memorable Made in Australia, Banana Boat is dedicated to
name.” creating more environmentally friendly sunscreens,
with the whole range being reef-friendly.
MALE, 40-59,
NSW/ACT Banana Boat is also committed to sun safety
education and has developed the “Sun Safe School
Program” which introduces key sun safe behaviours to
primary school children while encouraging an active
outdoor lifestyle.

Visit www.bananaboat.com.au

“Works great,
easy to apply
even for fussy
children.”

FEMALE, 40-59, QLD

262 Australians trust Banana Boat. Visit www.trustedbrands.com.au

TIME OUTSIDE MEANS FUN TIME! 2022
KEEP THE FUN GOING WITH
PROTECTION YOU CAN TRUST Sunscreen
BANANA BOAT SUNSCREEN LASTS
AS LONG AS THE FUN DOES.

Always read the label. Follow the directions for use. Wear protective clothing, a hat and
sunglasses in addition to sunscreen. Reapply frequently. Avoid prolonged high-risk sun exposure.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

AustralianSuper 2022

WINNER SUPERANNUATION Superannuation

“A reputable AUSTRALIANSUPER recognises that for many
super fund Australians, retirement is not something they think
with an easy- about often. It also understands that members trust
to-use website them to invest their money and make decisions in their
to track best interest. In its unwavering focus on doing what’s
savings and best for members, AustralianSuper shows members
investments.” how the small actions
they make today will
FEMALE, 18-29, have a big impact on
VIC/TAS their retirement in
the future.
“I have been
with them a As one of the
long time world’s largest super
and totally funds, and one
trust them of Australia’s top
to look after performing funds
my money.” over the long term, AustralianSuper doesn’t take lightly
the trust members place in it. “As a profit-for-member
FEMALE, 40-49, WA fund, our focus is to make profit for members, not from
them,” says Rose Kerlin, Group Executive, Membership
“Good & Brand. “We use our size to access a wider range of
returns, investment opportunities around the world. Consistent
reliable with our brand promise to be members’ ‘trustworthy
product.” guide’, we provide information, articles, tools, seminars,
webinars and advice to help members make decisions
MALE, 60+, WA that will set them up for retirement.”

AustralianSuper offers many contact options
including online, email, phone, chat, social and the
popular app.

australiansuper.com

Investment AustralianSuper Balanced investment option compared to the
SuperRatings Fund Crediting Rate Survey - SR50 Balanced (60–76) Index to
31 December 2021. Investment returns are not guaranteed. Past performance is not
a reliable indicator of future returns.

264 Australians trust AustralianSuper. Visit www.trustedbrands.com.au

Make the
most of yours,
with Australia’s most
trusted super fund.

Ten years as your ‘most trusted’ super fund is why over 2.6 million
Australians are with AustralianSuper.1,2 When it comes to making the most of
yours, choose the fund with a history of strong long-term performance.3

2020 2021 2022 2013-2022
Superannuation

1. Readers Digest Most Trusted Brand – Superannuation 2013-2022. Awards are only one factor to consider when choosing a super fund. 2. As at
31/12/21. 3. AustralianSuper Balanced investment option compared to the SuperRatings Fund Crediting Rate Survey - SR50 Balanced (60–76)
Index to 31 December 2021. Investment returns are not guaranteed. Past performance is not a reliable indicator of future returns. This may include
general financial advice which doesn’t take into account your personal objectives, financial situation or needs. Before making a decision consider
if the information is right for you and read the relevant Product Disclosure Statement, available at australiansuper.com/pds or by calling 1300
300 273. A Target Market Determination (TMD) is a document that outlines the target market a product has been designed for. Find the TMDs at
australiansuper.com/TMD. AustralianSuper Pty Ltd ABN 94 006 457 987, AFSL 233788, Trustee of AustralianSuper ABN 65 714 394 898.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Dilmah 2022

HIGHLY COMMENDED TEA Tea

“Very rich “WHEN WE FIRST LAUNCHED DILMAH IN AUSTRALIA
taste both as
a tea bag and IN 1985, it was the first time Australians had tasted
leaves.” fine Ceylon Tea, ethical and garden fresh,” says Dilhan
Fernando, son of Dilmah Founder, Merrill J. Fernando.
MALE, 60+, QLD
“My father’s commitment to Single Origin, Garden
“Delivers Fresh, Pure Ceylon Tea is what ensures the taste and
natural tea natural goodness in our Dilmah Tea. Thirty seven years
that tastes later we honour that founding commitment without
great and compromise.”
is environ-
mentally “My father devoted his life to offering his customers
friendly.” the finest tea. When he saw the commoditization in
tea in the 1950s, he began his mission to offer fine
FEMALE, 40-59, Ceylon Tea, handpicked, packed fresh at source
VIC/TAS without blending, to offer the real taste of tea,
naturally and ethically. He also pledged kindness
“Responsibly to people and nature, and so Dilmah Tea shares
sourced its profits with the less fortunate through our
from highest MJF Foundation, and with nature through Dilmah
quality tea Conservation. Every Dilmah customer is a part of the
estates.” effort we make to serve humanity by changing the
lives of thousands every year.”
FEMALE, 18-29, WA
“We are a family of tea
growers and there is no
greater honour for us than
to share our passion with tea
drinkers around the world.
Now joined by my brother
Malik and I, soon the third
generation of the Dilmah
family, together with my father
we invite tea drinkers around
the world, ‘do try it!’”

Visit www.dilmah.com.au

266 Australians trust Dilmah. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Bridgestone 2022

WINNER TYRES Tyres

“Bridgestone FOR THE NINTH STRAIGHT YEAR, motorists have voted
offers the best Bridgestone as Australia’s Most Trusted Tyre Brand.
durability and Bridgestone remains the sole winner of the coveted title
performance since the introduction of the category.
I have had
with a tyre.” Bridgestone continues to be recognised for its wide
range of safe, reliable, durable and quality tyres amongst
MALE, 50-54, QLD Australian motorists, with the company’s extensive
industry knowledge and technology also highlighted in
“It’s the brand the 2022 findings.
I always have
on my car.” While Bridgestone’s reputation has been built on its
acclaimed products and service, Bridgestone Australia &
FEMALE, 55-59. WA New Zealand Managing Director, Heath Barclay, believes
that the company’s ambition for innovation and its
“Amazing community support is also a driving factor behind the
brand with years maintaining Australian motorists’ trust.
quality tyres.”
“We’re honoured to be Australia’s Most Trusted Tyre
FEMALE, 18-24, QLD Brand for a ninth consecutive year,” Mr Barclay said.
“Bridgestone places great importance on not just
providing safe and reliable tyres, but also playing a
role in creating value for Australian motorists through
innovation and community support.”

Bridgestone continues to invest in the
future of sustainable mobility not only
through its own product development,
but through its continued support
of the Bridgestone World Solar
Challenge, and by creating safer
roads through investment in the
RYDA road safety education program.

Bridgestone also won Reader’s
Digest’s 2022 Quality Service Awards
for tyre retailers.

Visit www.bridgestone.com.au

268 Australians trust Bridgestone. Visit www.trustedbrands.com.au

2022

Tyres

2014 2015 2016 2017 2018 2019 2020 2021
Tyres Tyres Tyres Tyres Tyres Tyres Tyres Tyres

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Yumi’s 2022

HIGHLY COMMENDED VEGETARIAN/VEGAN FOOD egetarian / Vegan FoodV

“Good range YUMI’S MISSION is
of vegetarian to make it easier for
options.” more Australians
to enjoy delicious,
FEMALE, 30-39, real vegetarian
SA/NT food every day.
And with seven out
“Quality of ten Australians
and such a interested in eating
big range.” less meat, creating
enticing plant-based
FEMALE, 18-29, food is something
VIC/TAS Yumi’s has close to its
heart. Using only the
“Fresh, highest quality fresh
high-quality veggies,Yumi’s has
products created a range of
that taste scrumptious Falafels,
fantastic.” Veggie Bites and Veggie Burgers so you don’t need to
sacrifice taste in order to eat more plant-based meals.
FEMALE, 40-59,
SA/NT Yumi’s started as a small family business in inner
Melbourne. Two brothers worked together to create
delicious food for their families and local community.
As word of their tasty products spread, they started
producing food on a larger scale. But one thing never
changed: they always remained true to the original
recipes and ingredients.

“Yumi’s still operates like a big kitchen today
with fresh vegetables delivered daily, mostly from
Australian farms. They are then chopped, roasted
and mixed in house to produce our delicious food,”
said Susan Booker, Head of Marketing.

Visit www.yumis.com.au

270 Australians trust Yumi’s. Visit www.trustedbrands.com.au

V 2022

egetarian / Vegan Food

fTrhoembreesat lfoinogdrecdoimenetss

Available Now from your favourite supermarket

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Trust By The Numbers

Trust Signals & Social Proof

Buying online isn’t a passive act.
Thanks to social media, product
review sites and customer reviews
within e-commerce websites, the
performance and trustworthiness
of a brand is powerfully transparent.
A 2019 study by Trustpilot across
multiple international
markets, revealed
the power of ‘trust
signals’ that publicise
this social proof of a
brand’s performance.

66% of customers said 98% PHOTOS: GETTY IMAGES
the PRESENCE OF
SOCIAL PROOF increased their of customers

likelihood of buying a product. can identify
at least one
86% of customers said positive type of trust
star ratings and reviews on the symbol that
homepage were the trust signals increases
their likelihood
most likely to drive them to
make a purchase. to make
a purchase.

SOURCES: HTTPS://AU.BUSINESS.TRUSTPILOT.COM/GUIDES-REPORTS/BUILD-TRUSTED-BRAND/WHY-AND-HOW-SOCIAL-
PROOF-INFLUENCES-CONSUMERS; HTTPS://WWW.BIGCOMMERCE.COM.AU/BLOG/ECOMMERCE-TRUST-SIGNALS/#WHY-IS-
CUSTOMER-TRUST-IMPORTANT-IN-ECOMMERCE; HTTPS://WWW.TAILORBRANDS.COM/BLOG/BRANDING-STATISTICS

272 100% voted by consumers. View all results at www.trustedbrands.com.au

CUSTOMERS PREFER DIFFERENT TRUST 2022
SIGNALS THROUGHOUT THE BUYING JOURNEY.

86% 50%

OF SHOPPERS SAID ENDORSEMENTS
prefer an authentic and honest FROM PUBLIC FIGURES
were effective when they did
brand personality on social their initial online research.

media.

TESTIMONIALS POSITIVE STAR RATINGS
INFLUENCED & REVIEWS WERE

60% THE MOST IMPORTANT
TRUST SYMBOL.
OF CUSTOMERS
of customers said a
WHILE
STAR RATINGS 82% positive star rating
AND REVIEWS made them more likely
to make a purchase.
SWAYED

50%

OF CUSTOMERS

WHEN
THEY WERE
COMPARING
DIFFERENT
RETAILERS

AGAINST
EACH OTHER.

100% voted by consumers. View all results at www.trustedbrands.com.au 273

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

DOCTORS,

Champions in Trust

We trust them with our lives so it’s no surprise
that doctors are this year’s most trusted professionals,

as voted by Australians.

M otivated by a commitment adopted by the World Medical PHOTOS: GETTY IMAGES
to ‘do no harm’ in the Association at its second General
delivery of life-preserving Assembly in 1948. The Declaration
care, doctors are details the serious responsibility
viewed as exemplary members of doctors accept in treating their
the community. In an era that has patients and carries with it a number
seen unprecedented disruption of ethical considerations that
to public health practices, doctors doctors willingly agree to follow for
have remained ever determined to the entirety of their working lives. It
deliver the highest quality medical makes it clear that being a doctor is
assistance, to manage the needs of more than treating the sick – being
the sick and protect the wellbeing of a doctor is making a commitment
their patients. to uphold the humanitarian goals of
medicine.
The trust we universally place
in these hard-working, clever and Every intake of fresh-faced trainee
highly focused professionals is doctors recite the Physician’s
based on a time-honoured tradition. Pledge as a group, side-by-side with
their peers. It is often accompanied
The Physician’s Pledge The by the presentation of their
2500-year-old Hippocratic Oath stethoscope at the ‘Stethoscope
remains the guiding ethical and Ceremony’. An essential ‘doctoring’
professional code, followed tool, the stethoscope is described in
by doctors the world over. Its the Declaration of Geneva as: “one
contemporary successor is the of the symbols of being a doctor
Declaration of Geneva, which was

274 100% voted by consumers. View all results at www.trustedbrands.com.au

2022

… claimed to have the highest The stethoscope
positive impact on … perceived is a symbol of
trustworthiness.” trustworthiness. It
reveals to a patient
The Pledge is as old as the that help is here. It
profession itself. It identifies the even has its own emoji
profession’s ethical parameters
such as the doctor-patient when needed, preserving a
relationship, medical confidentiality, patient’s privacy as well as teaching
and respect for teachers and the intricacies of medicine to the
colleagues alike. Drawn from next generation of doctors. In 2017
religions, philosophies and cultures, the Pledge was amended to include
it highlights that a doctor’s daily self-care for doctors, reflecting the
work not only requires the highest fact that long hours, increasing
skill, but also the highest moral workload and occupational stress
conduct and accountability. The can impact a doctor’s ability to
pledge also outlines the profession’s deliver patient care effectively. This
professional obligations, such as amendment has proved particularly
promoting the wellbeing of patients important during the Pandemic
to the best of their ability with years.
respect and compassion, acting
responsibly, seeking consultation

100% voted by consumers. View all results at www.trustedbrands.com.au 275

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Because of the social issues psychologists/counsellors and
doctors encounter in their supermarket workers. At the
work, they are often leaders in bottom of the pack are journalists,
their community. Their opinions professional actors, professional
are valued and their voices sports people, social media
speak for those who can’t. It’s producers and politicians.
no wonder, above all other
professions, that doctors have In what has been a year in which
earned our trust in 2022. doctors carried the burden of the
pandemic’s health crisis, it’s clear to
Professions that provide see how doctors – and not politicians
life-saving services have – have been voted the most trusted
consistently filled the top five profession in Australia in 2022.
most trusted positions each
year. So it’s no surprise that this year TOP 10 TRUSTED PROFESSIONS
the other professions to rate in the top
five are: 2. nurses, 3. paramedics, 1 Doctors
4. firefighters and 5. pharmacists.
2 Nurses
Professions that
provide life-saving 3 Paramedics
services have
consistently filled 4 Firefighters
the top five most
trusted positions 5 Pharmacists
6 Police Officers
The poll asked participants to
nominate the profession they trust 7 Scientists
the most. Although the list changes
from year to year, professions such 8 Teachers
as doctors, paramedics, nurses 9 Vets
and firefighters are constants in 10 Farmers
the top five. The next most trusted
professions are pharmacists, police
officers, scientists, teachers, vets
and then farmers. This is followed
by pilots, dentists, members of
the armed forces, social workers,

276 100% voted by consumers. View all results at www.trustedbrands.com.au

Laser reveals
microscopic dust 1

Dyson’s most powerful,
intelligent cordless vacuum2

Counts and measures
the size of dust
particles3

>10µm

>60µm

Allergens,
pollen

Microscopic >500µm
dust, skin flakes Sugar, fleas

>180µm

Dust mites,
fine sand

1. Laser engineered for hard floors. Effectiveness of laser influenced by ambient light conditions, debris type and surface. 2. Suction tested to IEC 62885-4
CL5.8 and CL5.9, loaded to bin full, in Boost mode. 3. Quantity and size of dust displayed on screen varies depending on usage. Examples shown may occur
within one or more displayed size range. Some particles have a range including sizes smaller than 10µm, which may not be detected.

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