Reader's Digest_May 2022

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2022

Trusted
Brands

2022

Winners

Special Supplement

100% voted by consumers. View all results at www.trustedbrands.com.au 151

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

2022

A Sign Of Trust
In Australia

The Reader’s Digest Trusted Brands ‘Trustmark’
logo is a long-standing trust signal. Any brand that
has won the right to use this logo can be trusted for

its quality, value, customer insights, innovation
and social responsibility.

I t’s a well-known fact in business make purchasing decisions, the need PHOTOS: GETTY IMAGES
that consumers don’t buy a for trust remains constant.
particular product or service just
because they like the brand – The challenge for brands is to
they choose one brand over another build and maintain trust in the
because they also trust that brand. e-commerce environment where
That trust exists thanks to a brand’s the face-to-face sales pitch is less
solid performance in the market, prevalent. Marketing experts now
performance that is well known as point to ‘trust signals’ as the tools
being reliable, consistent and good that give customers insights and
value for money. Despite technology confidence to determine whether
making it easier for consumers to investing their trust in a brand is
worthwhile.

152 100% voted by consumers. View all results at www.trustedbrands.com.au

Trust signals are badges, star THE POWER OF
ratings, reviews and award logos that TRUST SIGNALS
tell a customer that this brand enjoys
the confidence of other customers. Two in three consumers rely on trust
signals to help them make an
According to Trustpilot, an informed purchasing decision,
international consumer review according to research conducted by
website, trust signals tell a consumer consumer review website Trustpilot.
that the brand is backed by social Common trust signals are:
proof, and this backing by other
consumers in the market has a strong • Positive star ratings and reviews
influence over a customer’s shopping • Customer testimonials
behaviour. These trust signals • An approved or authorised seller
are powerful tools in influencing
shopping behaviour in both existing badge
and future customers.
• Case studies
Trust signals appear on websites, • Award logo
across social media, on billboards, • Company logo
television and radio advertising and • Media publisher quote
also in shopfronts. They can also • Social influencer endorsement
appear on the packaging of products • Public figure endorsement
or even on the back of company

100% voted by consumers. View all results at www.trustedbrands.com.au 153

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

“When customers see TOP 20 TRUSTED BRANDS
trust signals — visual WINNERS*
representations of
social proof such 1 Dettol
as badges, ratings,
reviews and logos 2 Band-Aid
— it understandably
elicits a strong 3 Bunnings Warehouse
influence on shopping
behaviour.” Trustpilot 4 Cadbury

vehicles. While varying in form, they 5 Woolworths
are all designed to capture shoppers’
purchasing confidence. Each signal 6 Dulux
informs the consumer that buying a
product or service from this brand is a 7 Dyson
good financial, emotional and lifestyle
decision. It suggests certainty and 8 Royal Flying Doctor Service
an alignment in values between the of Australia
consumer and the brand. For a motor
company, for example, it’s a five-star 9 Cancer Council Sunscreen
industry rating for guaranteed reliable
vehicles. 10 Panadol

For the winners of the Reader’s 11 Glen 20
Digest 23rd consecutive Trusted
Brands Awards, it’s the internationally 12 Twinings
recognised Trustmark logo.
13 Bega Cheese
A strong trust signal
14 Dairy Farmers
The Reader’s Digest Trusted
Brands survey has an established 15 Toyota
reputation as a premier consumer-
based and international measure of 16 Westinghouse
brand preference, with a singular
focus on brands Australians trust 17 Bridgestone

18 Finish

19 Vicks

20 Weber

* Of brands surveyed

the most. Backed by a global
company over 100 years strong,
the Reader’s Digest Trusted Brands
Winner and Highly Commended

154 100% voted by consumers. View all results at www.trustedbrands.com.au

Trustmark logos provide 2022
that trust assurance for
customers. Only brands and territory, to complete an online
with the highest quality questionnaire. Catalyst Research first
and reliability enjoy the asked each individual participant to
privilege of carrying name the brands they trust for each
the Trustmark in their category. This was an unprompted
marketing campaigns, question to ensure the rating of top
as well as on their brands in each of the 75 categories, as
websites, social media, selected by Australians, was without
products, packaging and prejudice.
promotions.
The participants were then asked
It provides an to rate which was their most trusted
objective and reliable brand in each category, and explain
reference for consumers because why.
only the Trusted Brand Trustmark
logo identifies those brands that In each category, one overall
stand out above the others within Winner was awarded, along with
the same category of product and two Highly Commended brands.
service by consistently delivering on These brands scored higher in their
quality, and has a positive image in respective categories than the other
the eyes of consumers. brands polled.

The Trusted Brand We are confident that the results
Trustmark logo of the 2022 Reader’s Digest Trusted
provides an objective Brands survey provide a truly
and reliable reference accurate measurement of Australian
for consumers consumer sentiment.

How the survey was
conducted

The 2022 Trusted Brands survey was
independently conducted by leading
research company Catalyst Research.
It invited a sample of over 3000
Australian adults, from every state

100% voted by consumers. View all results at www.trustedbrands.com.au 155

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

2022 Australia’s Most

CATEGORY WINNER

›› Australian Iconic Brand Bunnings Warehouse
›› Bank of the Year Bendigo Bank
›› Aged Care & Retirement Villages Anglicare
›› Air Conditioner Fujitsu
›› Air Freshener Glen 20
›› Airlines Qantas
›› Australian Wine Club/Subscription Cellarmasters
›› Barbecues Weber
›› Breakfast Food Sanitarium Weet-Bix
›› Car Rental Budget
›› Cars Toyota
›› Charity Royal Flying Doctor Service of Australia
›› Cheese Bega Cheese
›› Coffee Machines Breville
›› Confectionery Cadbury
›› Contact Lens Solution Easy Vision (Specsavers)
›› Cough & Cold Medicine Vicks
›› Cruise Operators Royal Caribbean
›› Dishwashers Bosch
›› Dishwashing Tablets Finish
›› DIY Power Tools Bosch
›› Electricity Provider AGL
›› Fabric Softener/Conditioner Cuddly
›› First Aid Dettol
›› Fridges Westinghouse
›› Funeral Insurance Suncorp
›› Garden Power Tools (exc. Lawn Mowers) Bosch
›› Gardening Products Yates
›› Gas Suppliers AGL
›› Glues & Construction Adhesives Selleys
›› Health Insurance Medibank
›› Hearing Services Hearing Australia
›› Home & Contents Insurance AAMI
›› Honey Manuka Health
›› Household Cleaning Products Dettol
›› Humidifiers & Vaporisers Dyson
›› Incontinence Products TENA

156 100% voted by consumers. View all results at www.trustedbrands.com.au

Trusted Brands 2022

HIGHLY COMMENDED

Uniting Australian Unity
Daikin Panasonic
Air Wick Glade
Singapore Airlines Virgin
Naked Wines Australian Wine Club
BeefEater Jumbuck
Uncle Tobys Oats Carman’s Muesli
Hertz Avis
Mazda BMW
Guide Dogs RSPCA
Mainland Devondale
De’Longhi Lavazza
Lindt Darrell Lea
RevitaLens (Acuvue) Renu (Bausch & Lomb)
Codral Benadryl
P&O Cruises Princess Cruises
Fisher & Paykel Miele
Morning Fresh Fairy
Ryobi Makita
Origin EnergyAustralia
Comfort Fluffy
Band-Aid Elastoplast
Samsung LG
Apia Australian Seniors
Ryobi Victa
Seasol Scotts Osmocote
Origin EnergyAustralia
Bostik Tarzan’s Grip
Bupa AAMI
Specsavers Audiology Audika
Allianz Suncorp
Capilano Beechworth
Pine O Cleen Ajax
Vicks Philips
Poise Depend

100% voted by consumers. View all results at www.trustedbrands.com.au 157

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

CATEGORY WINNER

›› Irons Sunbeam
›› Jewellers Michael Hill
›› Kettles & Toasters Breville
›› Laundry Appliances Fisher & Paykel
›› Laundry Detergents OMO
›› Lawn Mowers Victa
›› Life Insurance AAMI
›› Microwaves Samsung
›› Milk Dairy Farmers
›› Optometrists Specsavers
›› Ovens Bosch
›› Pain Relief Panadol
›› Paint Dulux
›› Pet Care (exc. Food) Frontline
›› Pet Insurance RSPCA Pet Insurance
›› Plasters & Adhesive Bandages Band-Aid
›› Property Developers Stockland
›› Real Estate Agencies Ray White
›› Residential Aged Care NSW Salvation Army
›› Residential Aged Care QLD Blue Care
›› Residential Aged Care SA Salvation Army
›› Residential Aged Care VIC Anglicare
›› Residential Aged Care WA Salvation Army
›› Retailers (exc. Supermarkets) Bunnings
›› Sealants & Fillers Selleys
›› Skin Care (Anti-Ageing) Nivea
›› Solar Panels LG Solar
›› Stain Removers Vanish Napisan
›› Sugar Substitutes Equal
›› Sunscreen Cancer Council
›› Superannuation AustralianSuper
›› Supermarkets Woolworths/Safeway
›› Tea Twinings
›› Tyres Bridgestone
›› Vacuum Cleaners Dyson
›› Vegetarian/Vegan Food Vegie Delights
›› Vitamins & Supplements Blackmores
›› Yoghurt Dairy Farmers

158 100% voted by consumers. View all results at www.trustedbrands.com.au

HIGHLY COMMENDED 2022

Philips Kambrook
Pandora Prouds
Sunbeam Smeg
LG Westinghouse
Dynamo Cold Power
Honda STIHL
Allianz Suncorp
Panasonic LG
Devondale Pauls
OPSM Laubman & Pank
Westinghouse Miele
Nurofen Voltaren
Wattyl Taubmans
NexGard Advantage (Bayer)
Woolworths Pet Insurance Coles Pet Insurance
Elastoplast Smith & Nephew
Metricon AVJennings
LJ Hooker Professionals
Anglicare Uniting
Ozcare Anglicare Southern Queensland
Resthaven AnglicareSA
Australian Unity Bupa Aged Care
Bethanie Amana Living
Kmart JB Hi-Fi
Poly Bostik
Dove Sukin
SunPower Q Cells
White King Sard Wonder
Natvia Splenda
Nivea Banana Boat
HESTA Australian Retirement Trust
Coles Aldi
Lipton Dilmah
Goodyear Michelin
Electrolux Miele
Yumi’s Quorn
Swisse Nature’s Way
Tamar Valley Yoplait

100% voted by consumers. View all results at www.trustedbrands.com.au 159

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Bunnings Warehouse 2022

WINNER AUSTRALIAN ICONIC BRAND Australian Iconic Brand

Hardware Stores A Part
Of Australian Culture

B unnings Warehouse has To help speed up shopping trips,
once again been voted
Australia’s Most Trusted Bunnings introduced an app that
Iconic Brand. If there
was one positive for Australians lets customers browse products at
spending more time at home during
the pandemic, it was being able to home, create a shopping list, and
revitalise and improve their homes
and gardens. Across the country, shows them a map of where to find
Australians undertook projects to
turn their surroundings into spaces each item at their local store.
to enjoy. They tackled tasks on
that ‘To Do’ list – fixing, painting, From its humble beginnings
gardening and building those things
they’d previously not had time to do. in 1886, when brothers Arthur

Bunnings transformed its and Robert Bunning opened
operations during the pandemic,
maintaining strict COVID-19 their first hardware store in
measures to protect its staff and
customers, and making buying Perth, the company has grown
easier with contactless collection
of online orders from its carparks. into a mega-retailer stocking
Helping its customers stay busy
doing their DIY projects also served trusted and leading Australian
to ease the boredom and support
mental wellbeing during long and global brands. Through the
periods at home.
years, Bunnings has stayed true

to its roots, consistently offering

high levels of service, value and

experience. Come what may,

Bunnings supports Australians

with low prices, the widest

range and best customer service

conveniently located in their local

area. Offering the convenience of

a large store with a friendly family

and community focus has made

Bunnings the 2022 Most Trusted

Iconic Brand. The Editors

160 Australians trust Bunnings Warehouse. Visit www.trustedbrands.com.au

2022 2022

Retailers Australian Iconic Brand

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Anglicare Southern Age 2022 ges
Queensland
d Care & Retirement Villa
WINNER AGED CARE & RETIREMENT VILLAGES

“My parents FOUR-TIMES WINNER
are residents.
Great for the Anglicare Southern
elderly and Queensland is one
offer a variety of the state’s most
of services.” experienced, and
trusted not-for-profit
MALE, 55-59, NSW organisations, with a
proud 150-year history
“Anglicare has of caring for
an excellent Queenslanders. Committed to those in need through
reputation for key values of love, care, hope and humility, Anglicare
caring about Southern Queensland has a proven reputation of
the elderly delivering an exceptional standard of service to senior
and their members of the community and their family.
needs.”
Its person-centred care models ensure best-practice
FEMALE, 70-74, WA care across all its in-home, retirement and aged care
services. Staff focus on every individual’s specific
“Well- needs, goals, interests and passions, supporting
established, them to live the life they want. By providing this
experienced individualised care to enrich quality of life, and
aged care through being engaged in an ongoing process for
brand that’s continuous improvement, the organisation
stood the test continually strives to enhance its service delivery.
of time.” It regularly monitors feedback and outcomes and
is committed to excellence in care, contemporary
MALE, 75+, NSW practice and care models.

Throughout the pandemic, Anglicare Southern
Queensland teams have worked tirelessly to support
the safety and wellbeing of their residents, ensuring
they could maintain connection with their loved ones,
and keeping families informed.

Visit www.anglicaresq.org.au

162 Australians trust Anglicare Southern Queensland. Visit www.trustedbrands.com.au

Age 2019-2022 ges

d Care & Retirement Villa

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Australian Unity Age 2022 ges

HIGHLY COMMENDED d Care & Retirement Villa
AGED CARE & RETIREMENT VILLAGES

“Provides ESTABLISHED IN 1840,
good home
care and Australian Unity was the
retirement country’s first member-
care.” owned wellbeing company,
delivering health, wealth
FEMALE, 75+, NSW and care services. Being a
member-governed company
“This (or mutual) gives Australian
company has Unity the freedom to invest money back into the services
a stand-out and solutions that matter most to its members.
reputation.”
Starting out as a provider of retirement living through
MALE, 75+, VIC the acquisition of existing retirement communities,
Australian Unity has grown to become a developer of
“Trustworthy new retirement communities throughout New South
and helpful.” Wales, Victoria and Queensland, as well as a provider of
aged care, home and disability services.
MALE, 40-44, ACT
Beverly Smith, Executive General Manager
“My brother of Residential Communities, said community
was not connectedness is one of the seven pillars of Australian
sorry for the Unity’s Wellbeing Index and is a guiding principle of their
decision to go holistic model of care called Better Together®.
with them.”
“This model of care creates a sense of connection and
FEMALE, 70-74, VIC community for residents and is expressed in built form
through the creation of small households with higher
staff-to-resident ratios, and is consistent with the Aged
Care Royal Commission’s recommendations.”

Consistent with Australian Unity’s pursuit of
accelerated-growth opportunities in healthy ageing
precincts, the mutual has acquired the Greengate
retirement and aged-care business, comprising three
established communities – two in Sydney and one in
Brisbane – as well as a development site in Brisbane.

Visit www.australianunity.com.au

164 Australians trust Australian Unity. Visit www.trustedbrands.com.au

Join a community that
celebrates ageing

It’s important to look after your wellbeing as you
age. It’s why our Better Together® model of care
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the life you always have.

Learn more at australianunity.com.au/readersdigest

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Fujitsu General 2022

WINNER AIR CONDITIONER Air Conditioner

“I’ve used TO BE
Fujitsu air
conditioners. AUSTRALIA’S
They’re always
efficient and FAVOURITE
effective.”
AIR® means
FEMALE, 60-64, ACT more than
simply being
“Been around a leading air
a long time. conditioning
Never heard brand; it means
a bad thing.” being the best
air conditioning
FEMALE, 30-34, SA/NT company to deal with. Committed to creating a holistic
customer-care experience, Fujitsu General ensures they
“Always are there for the entire customer journey. Fujitsu General
provided a Assist, the brand’s comprehensive service network,
good service.” deploys Fujitsu-trained technicians to all Australia’s major
capital cities and provides access to dedicated Service
MALE, 35-39, VIC/TAS Agents in other parts of the country.

“They all seem With over 100 models of air conditioners on offer
extremely across wall mounted, cassette, ducted and floor and
reliable and ceiling consoles, Australian consumers are spoilt for
long-lasting.” choice. However, customers may not realise that to
ensure products are developed to suit Australia’s range
FEMALE, 18-24, QLD of climates and conditions, the local Fujitsu General
team works closely with the Japanese R&D department,
and before a product is released to market it undergoes
extensive testing in Fujitsu’s state-of-the-art R&D
centre in Japan.

This year, Fujitsu General added more R32 refrigerant
products to their range, demonstrating their ongoing
commitment to lowering the environmental impact and
global warming potential of its products.

Visit www.fujitsugeneral.com.au

166 Australians trust Fujitsu. Visit www.trustedbrands.com.au

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see full terms and conditions. Proof of purchase and payment required. Customers will need their outdoor model and serial numbers and indoor model number to complete
their claim. Full terms and conditions available at fujitsugeneral.com.au/promotions. The Fujitsu Prepaid Mastercard® is issued by EML Payment Solutions Limited ABN 30
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Incorporated. Mastercard prepaid cards can be used at all merchants that accept Mastercard prepaid cards. Terms and conditions apply. Promoter is Fujitsu General (Aust.)
Pty Limited (ABN 55 001 229 554) of 1 Telopea Place, Eastern Creek NSW 2766.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Weber 2022

WINNER BARBECUES Barbecues

“Great THE CUSTOMER IS
products.
Easy to use EVERYTHING AT
and clean.”
WEBER. And ensuring
MALE, 30-39, customers create
NSW/ACT the most incredible
meals on their
“The brand I Weber barbecue is
use and I think just one of the ways
is excellent the barbecue kings
quality.” focus their time
and energy. Weber
FEMALE, 30-39, recently released a new range of products to help guide
SA/NT consumers to make the barbecuing process simple and
mouth-watering. Weber Connect Smart Barbecue Hub
“I have had is a Bluetooth and Wi-Fi enabled cooking assistant that
the best provides step-by-step instructions. From prep to set-up,
experience when to flip and when to serve are all dished up on your
with this smartphone or tablet via the Weber Connect app, giving
brand.” Aussies the confidence to make delicious meals simply.
Weber Connect is also embedded into some Weber
FEMALE, 30-39, QLD barbecues, transforming the barbecue device into an
outdoor guided cooking masterpiece and helping ensure
incredible results every time!

The Weber brand was built on flavour, and watching
people’s expressions change when they first try
food cooked on a Weber barbecue is its reward. This
customer-centric mindset evident today started back
in 1978 when Ross McDonald started selling and
demonstrating Weber barbecues in Adelaide. When
a customer bought a barbecue, Ross would deliver it
personally and show them how to create incredible
meals on their new Weber.

Visit www.weber.com/au

168 Australians trust Weber. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Weet-Bix 2022

WINNER BREAKFAST FOOD Breakfast Food

“Amazing FOR THE TENTH YEAR IN
for kids.”
A ROW, Australians have
FEMALE, 18-29, SA/NT declared Sanitarium
Weet-Bix™ their Most
“Delicious, Trusted Breakfast Food.
healthy Australians young and old
and tasty.” have long been proud to call
themselves Weet-Bix kids.
FEMALE, 30-39, In fact, more than 90 years after Sanitarium launched
NSW/ACT its now-iconic wholegrain cereal, you’ll find Weet-Bix in
almost half of all Australian homes – and it still represents
“Weet-Bix has simple, honest nutrition that the whole family will love.
always been
my favourite.” Alongside the classic ‘two with milk’ approach, Aussies
love piling them high with fruits, nuts and seeds,
MALE, 40-59, QLD smashing them into smoothies, smothering them with
spreads and even dipping them in yoghurt. But of
“My son loves course the age-old battle lines remain drawn – do you
these. He used do them crunchy or soggy?
to eat three per
morning when In response to changing tastes and health needs,
growing up.” there’s now a wide range of Weet-Bix options including
Weet-Bix Bites, Weet-Bix Gluten Free, Weet-Bix Little
FEMALE, 60+, WA Kids Essentials and Weet-Bix Cholesterol Lowering,
a clinically proven cereal that can help to reduce LDL
cholesterol by up to 9% within four weeks.

Weet-Bix remains Australian owned and made, but
perhaps what makes it quintessential to the Australian
cultural experience is its passion to help Aussie kids
achieve their potential. Whether it’s combating food
and nutrition insecurity through nationwide support of
breakfast clubs, fostering physical activity through
Weet-Bix Active Bands™ or building self-esteem, Weet-
Bix has always been about much more than breakfast.

Visit www.weetbix.com.au

170 Australians trust Weet-Bix. Visit www.trustedbrands.com.au

*serving
suggestion

2013-2022
Breakfast Food

WINNER FOR THE
LAST 10 YEARS!

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Budget 2022

WINNER CAR RENTAL Car Rental

“I’ve used
Budget and
didn’t have a
single issue.”

FEMALE, 18-29, SA/NT

“They are the LAUNCHING IN AUSTRALIA IN 1965, BUDGET founder
most price Bob Ansett decided to shake up the 1960s car rental
competitive.” market by focussing on a personal approach and
customer service. With the industry dominated by
FEMALE, 40-59, government contracts and airport locations, this set
VIC/TAS Budget apart from the rest. In 1979 it won a tender
for airport car rentals and has gone from strength to
“I recently strength. Today, Budget is one of the leading car rental
hired a truck companies across the globe, with over 250 locations in
and was Australia alone.
very happy
with the To stay at the top of the rental industry, Budget
service they evolves with the times by monitoring market trends,
provided.” looking for new, innovative ideas, and getting
feedback from customers on improvements it can
MALE, 40-59, make. Each touchpoint allows customers to provide
VIC/TAS their thoughts pre- or post-rental. One such change
was Digital Check-In, launched at the start of the
pandemic, Budget believes this will continue to be a
mainstay of the company as it helps customers get on
the road faster with minimal contact during check-in,
adding to their peace of mind.

Visit www.budget.com.au

172 Australians trust Budget. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Royal Flying 2022
Doctor Service
Charity
WINNER CHARITY

“It gives FORMED BY
back to the
community THE REVEREND
the most.”
JOHN FLYNN
MALE, 30-39, NSW
IN 1928 with
“Always the aim of
there when extending
you need it.” the ‘mantle of
safety’ to those
MALE, 40-59, QLD who live, work
and travel in the bush, the Royal Flying Doctor Service
“Long- (RFDS) has been there for people in rural and remote
standing part Australia ever since, because it believes that where
of Australia’s you live should not determine your health status and
medical life expectancy. By providing ongoing primary health
history and emergency medical services to those who live in
with an the outback for the past 94 years, the RFDS has been
extraordinary reducing this disparity in health outcomes.
purpose.”
As a national health charity, the RFDS works closely
FEMALE, 18-29, WA with local communities to tailor health services, such
as GP and nurse clinics, dental services, telehealth for
chronic-disease management, mental health services,
allied health services and emergency medical care, and
has contact with more than 1000 patients a day.

With a fleet of 79 aircraft and 163 road-service
vehicles, the RFDS delivers services across 7.69 million
square kilometres. As part of Australia’s national health
service, the RFDS has been involved in the pandemic
response. This has included respiratory clinics,
COVID-19 testing stations, transporting COVID cases
to hospitals, and the roll-out of vaccines to remote
communities, working closely with Aboriginal Medical
Services in a community-led approach.

Visit www.flyingdoctor.org.au

174 Australians trust Royal Flying Doctor Service. Visit www.trustedbrands.com.au

Overcoming
barriers to
healthcare

Keep the Flying Doctor flying.
Learn how you can support us.
www.flyingdoctor.org.au

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Guide Dogs 2022

HIGHLY COMMENDED CHARIT Y Charity

“Help vision- MEET STELLA.
impaired
people live Stella was born
a close-to- with a rare eye
normal life. condition called
The dogs are Achromatopsia,
wonderful which means she
companions can only see black,
for people and white and grey
their guides in and has trouble
their everyday with her vision
lives.” in bright light. Despite this, Stella has big dreams to
become an artist or a vet when she grows up. Stella uses
FEMALE, 60+, NSW/ a white cane and is currently learning Braille. She also
loves dogs and is very excited at the thought that one day
ACT she might have her very own Guide Dog.

“Amazing in Stella has been on a mission to increase awareness for
the work they Achromatopsia in her local community and, over the last
do for vision- two years, has raised more than $16,000 for Guide Dogs
impaired through her ‘Rainbow Days’.
people.
They rely on To recognise Stella’s amazing efforts, a generous Guide
volunteers Dogs supporter recently gifted tickets for Stella and her
and donations family to visit the ‘Matisse: Life & Spirit’ exhibition at the
to keep their Art Gallery of NSW, where Stella was able to spend the
work going.” day admiring the works of one of her favourite artists.

FEMALE, 60+, QLD Each year Guide Dogs organisations across the country
help thousands of Australians, including children just like
Stella, to lead independent, safe and fulfilling lives.

This is made possible not only by the trust Clients place
in their services but by the trust of the community who
help fund over 75 per cent of services through donations;
placing their trust in Guide Dogs to use their funds
responsibly and for the purpose intended.

Visit www.guidedogs.com.au

176 Australians trust Guide Dogs. Visit www.trustedbrands.com.au

The power of trust.

For over 60 years, Guide Dogs Australia has been
transforming the lives of people with low vision or blindness.
To achieve this, trust must be at the heart of everything we do;
from the trust our Clients place in us to provide the support
and care they need, to the trust between a Guide Dog Handler
and their Guide Dog. This trust also extends to the community
whose generosity and faith in the work we do is helping
to transforming lives every day. We are proud to be one
of Australia’s Highly Commended Charity Brands.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

RSPCA 2022

HIGHLY COMMENDED CHARIT Y Charity

“A good, “EVERYONE AT THE
trustworthy
brand.” RSPCA IS THRILLED

FEMALE, 18-29, that our beloved charity
VIC/TAS has once again been
honoured as Highly
“They Commended among
work hard Readers’ Digest’s most
to protect Trusted Brands in
animals.” 2022,” says Richard Mussell, CEO of RSPCA Australia.

FEMALE, 40-59, QLD “The RSPCA has just celebrated 150 years of caring for
and protecting animals across Australia, so it’s a great
“A charity privilege to remain as one of Australia’s most loved,
close to my trusted and respected not-for-profit organisations.”
heart.”
Every year in Australia, the RSPCA cares for more
FEMALE, 18-29, than 120,000 animals in need through its nationwide
NSW/ACT networks of animal shelters. In addition, RSPCA
Inspectors investigate over 65,000 complaints of
“They animal cruelty and neglect.
have been
consistent The RSPCA also does an enormous amount of
throughout important work in prevention and advocacy; as well as
my lifetime.” educating the community about responsible pet care
and animal ownership. These efforts are always soundly
MALE, 40-59, WA backed by science and evidence, cementing its role as
Australia’s leading authority and most credible voice in
animal welfare.

So whether you’re adopting a pet, going along to
the Million Paws Walk, shopping for RSPCA Approved
products in the supermarket or voicing your concern on
an important animal welfare issue, you can be assured
the RSPCA continues to work hard to earn and maintain
the special and trusted place it holds in the hearts of
Australians.

Visit www.rspca.org.au

178 Australians trust RSPCA. Visit www.trustedbrands.com.au

Hello, what can we help you find?

2022

Charity

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Cadbury 2022

WINNER CONFECTIONERY Confectionery

“A family IN 1922,
favourite for
generations.” BRITISH

FEMALE, 60+, SA/NT BROTHERS

“Consistent RICHARD
quality and
superior AND GEORGE
taste.”
CADBURY,
FEMALE, 30-39,
NSW/ACT sons of founder John, selected Tasmania as the
home for the first Australian Cadbury factory after
“Totally discovering the cool-climate town of Claremont
hooked on offered high-quality milk. This year marks 100 years
Cadbury.” of making chocolate at the iconic Tasmanian factory,
and Cadbury is celebrating its century by launching
MALE, 40-59, WA a range of ten Cadbury Dairy Milk centennial packs
which highlight the past ten decades of iconic
“The best moments that brought Australians together. The
brand EVER. ” centennial packaging on Cadbury Dairy Milk blocks
reflects stories of progress, challenge and inspiration
FEMALE, 30-39, WA – moments that Cadbury is proud to be a part of. John
Cadbury believed chocolate could make the world a
better place and built his company on its generous,
visionary and pioneering values. Cadbury today
still embraces these values and has a proud history
supporting communities through national sporting
partnerships, environmental and conservation efforts,
and in response to some of our most recent natural
disasters and national crises.

The winning confectionery brand will continue to
delight consumers in 2022 with new and innovative
chocolate products, including new Cadbury Caramilk
Breakaway which brings two innovations together with
a combination of Caramilk caramelised white chocolate
and layers of Breakaway wafer in an irresistible block.

Visit www.cadbury.com.au

180 Australians trust Cadbury. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Royal Caribbean 2022

WINNER CRUISE OPERATORS Cruise Operators

“Provides CRUISE TO UNFORGETTABLE
good value-
for-money DESTINATIONS with Royal
cruises to a Caribbean. Committed to
number of creating memorable family
destinations.” holidays, the 2022 Trusted
Brand winner will be back
MALE, 60+, SA/NT in our waters at the end of
the year with its world-class,
“Have been technologically-advanced
on this ships. With sailings on Ovation
cruise line. of the Seas® departing from
Impressed Sydney and Quantum of the
with the Seas® departing from Brisbane
service.” in summer 2022/23 offering a huge variety of brand-new

FEMALE, 40-59, experiences and returning favourites,
NSW/ACT there’s no time like the present to be
planning your next holiday.
“Lovely
ships.” Boasting modern accommodation,
delicious dining, including Tuscan-
FEMALE, 30-39, inspired cuisine at Jamie’s Italian
SA/NT by Jamie Oliver, and Only On Royal
activities, such as the North Star®
observation capsule, sky-diving
simulators, bumper cars and surfing on the FlowRider®,
a Royal Caribbean family holiday is the best value around.
Royal Caribbean ships also bring with them
impressive sustainability credentials, with 100 per
cent of the fleet equipped to be landfill-free, while
Royal Caribbean International is recognised for its
‘Save the Waves’ ocean conservation programme and
for partnerships with WWF-Australia and Taronga
Conservation Society Australia.
Visit www.royalcaribbean.com.au

182 Australians trust Royal Caribbean. Visit www.trustedbrands.com.au

AUSTRALIA’S MOST
TRUSTED CRUISE OPERATOR

2 YEARS RUNNING

2021 2022

Cruise Operators Cruise Operators

Whatever adventure you seek, you’ll find all sorts of ways to fill your days with
loads of laughter and memories - all onboard the world’s most innovative ships.

RoyalCaribbean.com.au 1800 754 500 Visit your local travel advisor

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

P&O Cruises 2022

HIGHLY COMMENDED CRUISE OPERATORS Cruise Operators

“Long- WITH 2022 THE YEAR OF TRAVEL, Australians are
established looking forward to escaping on the high seas with the
company, with nation’s favourite homegrown cruise line.
high standard
of delivery Operating for nearly 90 years, P&O Cruises has
and good pioneered South Pacific Island cruising as well as
reputation.” delivering a huge variety of domestic and event-based
cruises that explore the magic of the Aussie backyard
FEMALE, 40-59, QLD and our ‘love’ of a good holiday.

“I’ve had great After a voluntary extended pause in operations,
holidays on the transformation of the P&O fleet and its return to
P&O ships.” cruising is the top priority. P&O Cruises are welcoming
two grand-class ships, Pacific Adventure® and Pacific
FEMALE, 30-39, Encounter®, joining the ever-popular Pacific Explorer®.
SA/NT Both additional ships are fitted with a huge range of
well-loved P&O signature features as well as a host
“Famous for of exciting new ones. Other improvements include
a lifetime enhanced health measures and protocols, improved
of luxury impacts on the natural environment, a refresh
experiences.” of onboard experiences and the introduction of
personalised digital applications that will streamline
MALE, 60+, NSW/ACT the pre and post cruise journey and everything
in-between.

P&O Cruises can’t wait to welcome guests back
onboard.

Visit www.pocruises.com.au

184 Australians trust P&O Cruises. Visit www.trustedbrands.com.au

We're Coming Home…

In 2022, P&O Cruises will be welcoming two grand-class ships, Pacific Adventure® and
Pacific Encounter®, to join the ever-popular Pacific Explorer®, as we return to Australian cruising.

Both new ships are fitted with a huge range of well-loved P&O signature features and a host of
exciting new ones, plus enhanced health measures and a refresh of the onboard experiences.

We can’t wait to welcome you back onboard.

BOOK TODAY POCRUISES.COM.AU | VISIT YOUR LOCAL TRAVEL AGENT | CALL 13 24 94
#LIKENOPLACEONEARTH

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Princess Cruises® 2022

HIGHLY COMMENDED CRUISE OPERATORS Cruise Operators

“Have WITH 15 SHIPS SAILING TO 330 DESTINATIONS, a
done five Princess cruise is more than just a holiday, it is the stuff
cruises with dreams are made of and will provide lasting happy
them. Very memories. Unique onboard experiences include a wide
satisfied.” variety of entertainment, dining and relaxation options.

FEMALE, 60+, QLD Princess also caters for those wanting something a
little different,
“Great such as its Local
service.” Connections
shore excursions
MALE, 40-59, VIC/TAS and onboard
cultural immersion
“Loyalty programs in
and trust certain regions.
with this And through
company.” its Local Partnerships program, Princess’s guests are
supporting community-based activities that focus on
FEMALE, 40-59, conserving natural heritage and celebrating culture.
VIC/TAS Princess has partnered with community organisations in
the Bay of Islands. The focus is on conservation activities
“Good to encourage the return of native wildlife.
service and
welcoming To make your experience even more effortless,
staff.” the cruise operator created its MedallionClassTM.
This wearable device replaces the traditional cruise
MALE, 60+, VIC/TAS card to significantly expand touch-free options and
ensure personalised service by the Princess crew.
MedallionClassTM is available fleet-wide, and guests
can enjoy food and drinks delivered on demand, dining
and activity reservations, turn-by-turn wayfinding,
keyless stateroom entry, and fast Wi-Fi. And with
TrulyTouchless™ experiences, you’re in complete
control – from embarkation to payments.

Visit www.princess.com

186 Australians trust Princess Cruises. Visit www.trustedbrands.com.au

New Winter 2022

Australia cruises on sale now

BOOK NOW

Contact your Travel Agent | 1300 385 631 | princess.com

To be read in conjunction with the Passage Contract available at princess.com/legal/passage_contract which passengers will be
bound by. A credit card surcharge of 1.1% for Visa and Mastercard and 2.75% for AMEX, and a 1.0% surcharge for PayPal will apply to
direct bookings made through our website or call centre. No surcharges apply to debit cards. Travel agents may charge additional
fees - check with your travel agent. We are currently assessing enhanced health and safety protocols, in light of COVID-19 and how
ļñÕŘ Č²Ř õČĭ²Ëļ ĔŁİ êŁļŁİÕ ĔêêÕİõčëĴʣ cŁİ ²ËļŁ²Ć ĔêêÕİõčëĴ Č²Ř ŕ²İŘ êİĔČ Ŗñ²ļ õĴ ÑõĴĭĆ²ŘÕÑ õč ļñõĴ ŤŘÕİʣ ƒļ²Ř ŁĭѲļÕÑ Ĕč ËŁİİÕčļ
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2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Bosch 2022

WINNER DISHWASHERS Dishwashers

“A great BRAND TRUST IS SOMETHING BOSCH CONTINUOUSLY
quality and
reliable STRIVES FOR. It understands the importance of building
brand.” confidence in the minds of its customers so that they can
rest assured that their Bosch dishwasher will not only
FEMALE, 18-29, meet, but exceed expectations. Bosch’s German heritage
VIC/TAS has a strong foundation in precision engineering and
exceptional quality,
“Great, with the ultimate
easy-to-use goal of making life
products.” in the kitchen easier
and more enjoyable.
FEMALE, 60+, WA
“Our products are
“Consistently always designed
good with the customer
customer in mind,” says
service and Jessica Deuscher,
products.” Marketing Manager
at Bosch. “Our
FEMALE, 30-39, expertise in home
VIC/TAS appliances shines through with our user-friendly yet
aesthetically pleasing designs, and our commitment to
“Smart and continually developing new innovations in the kitchen,
useful.” such as the Home Connect app.”

MALE, 30-39, NSW This innovative feature enables you to start, stop and
monitor the status of your dishwasher – even when
you’re not home. Featuring suggestive programmes,
tablet top-up reminders and mid-cycle adjustment
and customisation, the Home Connect app makes
doing the dishes simple. In addition, it also tells you
the estimated water and energy consumption of wash
cycles, so you can look out for the environment and
your utility bills at the same time.

Visit www.bosch-home.com.au

188 Australians trust Bosch. Visit www.trustedbrands.com.au

Bosch is the No.1
brand worldwide
for dishwashers.*

Discover the new Series 6 dishwasher
range, available in freestanding,
built under and integrated designs.

bosch-home.com.au

Innovative features:

Speed on demand
Shorten the wash
cycle time by up to
50% even after the
program has started.

ExtraClean zone
Three times more
water saturation on
tougher to clean items
placed in the middle
of the upper basket.

Remote control
Pair your dishwasher
with your smart device
via the Home Connect
app to control
programs remotely.

Protect your
glassware
Upper basket
contains glass shelf
with silicone holders
and sliding protectors
for greater stability.

Model number: SMU6HAS01A
*Source: Euromonitor International Limited; volume sales 2021

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Fisher & Paykel 2022

HIGHLY COMMENDED DISHWASHERS Dishwashers

“Love this FISHER & PAYKEL BEGAN ITS JOURNEY into the home
brand for appliance business when Olive Paykel asked her
its superior husband to import a refrigerator she’d seen in a 1934
qualities.” edition of American Ladies’ Home Journal. Others in New
Zealand also wanted the latest model fridge, and so
FEMALE, 60+, WA began a fast-growing appliance importing business.
When the New Zealand government banned imports
“Works of manufactured products a few years later, Fisher
effortlessly and Paykel responded by designing their own home
each time, appliances.
producing
exceptionally Since then, Fisher & Paykel has made it their mission
clean dishes.” to improve people’s lives with their products, just like
its latest design of dishwasher – the DishDrawer™
FEMALE, 40-59, WA Dishwasher. Beautifully designed to complement your
kitchen appliances or blend seamlessly into the kitchen
“Always good cabinetry, DishDrawer™ Dishwasher gives you the
products. freedom to design your kitchen the way you live.
Reliable and
trustworthy.” For a busy household, the Double DishDrawer™
Dishwasher features the ergonomic convenience of
FEMALE, 60+, drawer accessibility and split-load capability – allowing
NSW/ACT you to wash one drawer and stack the other or wash
both at once using different wash cycles.

Visit www.fisherpaykel.com

190 Australians trust Fisher & Paykel. Visit www.trustedbrands.com.au

LIVE LIFE OUT
OF DRAWERS

DishDrawer™ Dishwashers are exceptionally quiet,
remarkably efficient and endlessly configurable.

fisherpaykel.com

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Bosch 2022

WINNER DIY POWER TOOLS DIY Power Tools

“Best made AT THE HEART OF BOSCH is a long history of innovation
tools that last that is inspired by improving the lives of the people
the longest.” who use its products, be it the simple design of its
best-selling IXO screwdriver, or the local development
MALE, 45-49, VIC of a sustainable wastewater system that saves
165 tonnes of industrial waste every year.
“One power
bank works on As the
all their 18V winner of
power tools.” Reader’s
Digest Most
MALE, 55-59, QLD Trusted DIY
Power Tools
“This brand Brand nine
gives me years running,
peace of Bosch is
mind.” committed
to providing
FEMALE, 30-34, NSW DIYers with tools of the highest quality, empowering
people to make, build and create the projects they set
“Reputable their minds to. Bosch DIY also offers an extensive 18V
and trusted battery ‘Power for All’ cordless tool range that allows
brand.” DIYers to effortlessly switch between any building,
cleaning or gardening task with a single long-lasting
FEMALE, 40-44, NSW power source (18V batteries range from 1.5Ah to a
powerful 6.0Ah battery capacity).

This year Bosch has expanded its 18V cordless range
for an even broader application of tasks, including new
cordless vacuums, multi-tools, saws, paint sprayers,
tackers and glue guns. Bosch’s social media platforms
provide DIYers with a place to share their passions
by showcasing their local home projects in regular
competitions and other online activity.

Visit www.bosch-diy.com/au/en

192 Australians trust Bosch. Visit www.trustedbrands.com.au

2013-2022

DIY Power Tools

THE Battery for your Home.

The 18V POWER FOR ALL system has over 60 tools in the
cordless range covering gardening, cleaning and DIY
power tools for your next project.

Your Most Trusted Brand since 2013.

Scan to view the
Bosch website

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Comfort Fa 2022 er

HIGHLY COMMENDED bric Softener/Condition
FABRIC SOFTENER/CONDITIONER

“The best WHILE LAUNDRY DETERGENTS ‘take out’ the dirt from
creamy your clothes, Comfort Fabric Conditioners ‘add back’
texture. the softness, helping to make them more comfortable
Love the to wear as well as smelling fresh all day long. Comfort’s
fragrances.” Fragrance Collection has been created by world-
renowned fragrance houses to give your clothes an
FEMALE, 60+, exquisite luxurious all-day scent, with choices such as
NSW/ACT Amber and Rose, Vanilla Orchid or Rainforest Fresh.
Its luxurious softness smooths fabric fibres to prevent
“Excellent stiffness, making your clothes, towels and bedsheets
for all types soft and gentle to touch.
of fabric
and smells New on the market is Comfort’s revolutionary Inwash
nice, too.” Scent Booster Beads. Using scent-lock technology, the
Booster Beads infuse clothes with luxurious freshness
MALE, 60+, VIC/TAS for up to 12 weeks from wash to wear and come in warm
notes of Magnolia and Bergamot made from 100 per
“Trusted cent pure extract of botanical fragrances.
soft feeling.”
Recommended by leading washing machine
MALE, 40-59, manufacturers, Comfort reduces the wrinkles in clothes
VIC/TAS when they dry and helps the iron to glide over them.
Comfort also moisturises fabric so that electrostatic
charge is decreased, making surfaces less likely to stick
to each other.

Visit www.unilever.com.au

194 Australians trust Comfort. Visit www.trustedbrands.com.au

Fa 2022 er

bric Softener/Condition

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Australian Seniors 2022

HIGHLY COMMENDED FUNERAL INSURANCE Funeral Insurance

“Australian LAUNCHED IN
Seniors is a
time-tested 1998 to meet
quality the needs
product.” of the often
neglected over
FEMALE, 40-59, 50s market,
NSW/ACT Australian
Seniors have
“The best since helped
to provide countless
funeral Australians
insurance.” protect the most important things in life – whether it’s
their family’s future, valuable assets, or their long-
FEMALE, 40-59, planned retirement activities.
VIC/TAS
Australian Seniors pride themselves on carefully
“We have had selecting underwriters that share their vision of
great service providing insurance that’s simple, easy to understand,
from them.” and cost-effective. They also offer exclusive discounts
to Australians over 50, providing added value and a
MALE, 60+, WA sense of community. Australian Seniors are always
thinking of ways they can support the over 50s. For
example, their Supporting Seniors initiative highlights
causes important to the seniors community and
provides funding to relevant groups.

Australian Seniors’ quality products and award-
winning customer service team have been recognised
by both clients and the insurance industry. With policies
that help the seniors market (from hard-working over
50s, to self-funded retirees, to pensioners) take control
of what matters most to them, Australian Seniors
are committed to providing the Australian seniors
community with value for years to come.

Visit seniors.com.au

196 Australians trust Australian Seniors. Visit www.trustedbrands.com.au

Quick
payout
to your
family1

2022
Funeral Insurance

Protect loved ones from your funeral
costs with Seniors Funeral Insurance

Australian residents aged 18–79 are guaranteed acceptance
Choose cover amount that suits you, from $3,000 to $15,000
100% of cover amount paid to you if diagnosed with terminal illness2

Funeral Car Home &
Life Contents Landlords Pet

Call 1300 248 703 or visit
seniors.com.au

1 Claims generally paid within one business day from receiving completed documentation. 2 Cover for accidental death and accidental serious
injury only in the first 12 months. Terminal illness with diagnosis of 12 months or less to live.
This is general information only. Consider the relevant Product Disclosure Statement or Policy Booklet, and Target Market Determination available
from seniors.com.au to ensure the products are right for you. All products are promoted and distributed by Australian Seniors Insurance Agency,
a trading name of Greenstone Financial Services Pty Ltd (GFS) ABN 53 128 692 884, AFSL 343079. The insurer for car, home, landlords, travel
and pet insurance products is The Hollard Insurance Company Pty Ltd ABN 78 090 584 473, AFSL 241436, and for life and funeral insurance,
Hannover Life Re of Australasia Ltd ABN 37 062 395 484, AFSL 530811. Seniors Pet Insurance is arranged and administered through PetSure (Australia)
Pty Ltd ABN 95 075 949 923, AFSL 420183. Terms and conditions apply.

H6705_AUS_TBA_03/22

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Bosch 2022

WINNER GARDEN POWER TOOLS Garden Power Tools

“Quality ERGONOMICALLY DESIGNED GARDENING TOOLS
premium
products that are light and compact is a top priority for Trusted
that are Brands Garden Power Tools winner Bosch. And with its
reliable and extensive DIY
trustworthy.” 18V battery
‘Power for All’
MALE, 45-49, QLD cordless tool
range, you can
“I’ve a number effortlessly
of Bosch switch
tools and between
never had any gardening
problems.” tasks with a
single long-
MALE, 70-74, SA lasting power source to easily complete gardening jobs
without interruption. A great example of this is its hedge-
“Their cutting range. The Bosch-designed Anti-Blocking System
products are built into each tool changes the running direction of the
definitely the blades when met with resistance to provide excellent
best quality.” conditions for clean, powerful and continuous cuts
without frustrating setbacks such as stalling.
FEMALE, 30-34, VIC
This year, Bosch has expanded its 18V cordless range
“Well-built of power tools for an even broader application of tasks,
products and including grass and hedge shears. And in the 36V
very robust.” cordless category, Bosch has launched its EasyRotak
36V and AdvancedRotak 36V battery powered
MALE, 70-74, SA lawnmowers – which have all the stamina of a heavy-
duty, fuel-powered lawnmower with a quarter of the
noise. Built with a sleek, compact design, the mowers
can be easily folded and stored in small spaces but
can handle the largest Australian backyards in a single
charge of the removable battery.

Visit www.bosch-diy.com/au/en

198 Australians trust Bosch. Visit www.trustedbrands.com.au