EQluxe Magazine Holiday 2021 Issue

EQl e

Branding

MILTON
MENASCO

Alli Addison

7 42186 88421 9





Editor’s note

H appy holidays and welcome to our Annual

Online Issue. I believe we can all agree that coming out
of last year we all hoped for a very ‘normal’ year only to
realize that this pandemic situation wasn’t necessarily over
as we had hoped. Instead, we were left with reassessing and
adapting our ‘normal’ to survive in an overly-priced and
logistically binding new climate.
We can all relate to the upheavals a small business or any
business for that matter has had to undertake with shipping,
customer bases and keeping inventory just to name a few.
So, this is why we decided to focus on small businesses this
year and dedicate our Holiday issue to some of our most
beloved and hard working friends and colleagues in the
business.
We hope that you enjoy our online issue version and by all
means use the direct links to products and showcases to
support the small shops. Thank you again for joining the
ride. Happy shopping and we’ll see you next year!
Best and Cheers!
Chris and Shelli

A big thanks to everyone!
Shelli Wright & Christopher Bredesen
Editors | Co-founders

EQluxe
TM
© 2021 EQluxe MAGAZINE

SHELLI WRIGHT CHRISTOPHER BREDESEN
Editor-in-Chief Executive Editor

CAPTAIN BUDDY LLC JAIN WILSON SILVA
Publisher Vice President of Marketing

SHELLI WRIGHT JOHN PIERCE
Creative Director Art Department

LILA JOY GINSBURG SEBASTIANO MARINO
Art Director Web Master

MADDY PASQUALINI NATALIE DE GROOT
Senior Lifestyle Editor Fashion Consult

EMILY MATTISON LOU ANDREA GOSS
PR / Marketing Editorial Assistant

EQLUXE is a registered trademark and is the sister publication of BISOUS Magazine distributed by Captain Buddy LLC of Los Angeles.
All Eqluxe sponsorship or submission inquiries please contact [email protected]
www.eqluxe.com

| W21 3

content

fEATURES

8 Adamsbro: Equestrian Chic

14 VINCENT PEACH Luxury 1st

22 It’s fun being BAD HORSE
40 Who’s Milton Menasco and How
can we be her?

52 Lighting your joy Interest Candles

58 Lindsay Hunter design for the modern
equestrian

66 Put a sock on it! Dreamers & Schemers

On the cover Wrangling up style with Alli fGaifstshion MsMEtylNJiIne’LBaAnlrwTSnaSainiOymfCdseiNsrnOg

Addison the creative behind the popular Milton Menasco to rock Alli Addison
lifestyle brand. Photographed by Shelli Wright.at your EQ
RAD Davenport Creek Ranch in San Luis Obispo. world
Beauty by Jessica Brewer styling by Milton Menasco.
TRIED
EQluxe|holiday2021 AND
TRUE
beauty
finds
for you and
your stable
buddy.

BgoAtRosN life
What she’s
wearing
ZINTAPOLO
SIP AWAY
take it SLO
the art of

MACEK

7 42186 88421 9

7 42186 88421 9

EQluxe|holiday2021

STYLE 6
57
Holiday gifts for your Equestrian

Brown, Downtown never looked so good

English country cool HUNT & HALL 58

bEAUTY 33
36
Holiday LOCKDOWN our hair and grooming favs

FACING Winter your skin essentials

MAKING a LIST horse health 63

jET SET 82

BARN ENVY Wellington

tRENDS 70

SIP AWAY Daou Vineyard

| W21 5

holiday

olidagifyts

DONNA B FINE ART Equestrian Silk Scarf Checkmate Black $145 donnabernstein.com MILTON MENASCO Horse Girl Energy Cap $45 shopmiltonmenasco.com
ADAMSBORO Equi Poncho Chasmere $410 adamsboroequestrian.com REBECCA RAY DESIGNS holiday tea towel $19 rebeccaraydesigns.com
URBAN EQUESTRIAN Lucky Nail Bangle $89 urban-equestrian.com STERLING ESSENTIALS Leather Care Starter kit $9 sterling-essentials.com
EQUESTRIESS ATELIER Mesh Top Derby Gloves $35 equestriess.com
AMERICAN EQUUS English Elite Shooting Star Edition Stirrups $335 americanequus.com

| W21 6

stable

interEDITOR Your TACK full guide

F.WORDS JPM Riding Legging $330 fwordsgear.com HERMES Maline Groom Bag $1250 hermes.com
DENIM PONY Custom One of a Kind Vintage Army Jacket with Silk Scarf $475 instagram.com/denim.pony
EQUILINE AMERICA Scott Stewart Hunter Bridle $750 equilineamerica.com ARIAT Keswick Waterproof Boot $165 ariat.com
BLANKET SAFE Deluxe Winter Accessory Refresh + Footwear Reboot $19 each blanketsafe.com LEMIEUX Fleece Lined Brushing Boot $73 doversaddlery.com

WINDEREN Gel Bit System Ported Mullen Mouth Eggbutt Snaffle with Bit Guards $141 winderen.com
HIT-AIR Pro Plus $515 hitairequestrian.com

| W21 7

showcase

Adamsbro:equestrian/chic

It might be argued that the lifestyle brand Adamsbro Equestrian defined the term
Equestrian Chic by delivering quality decor and clothing collections with a modern

equestrian flare. It’s this combination that has driven this little brand into making such
a large impact amongst the equestrian community. Creative Director and Founder Lotta
Lindsten divulged the secret behind her inspiration and what launched her homestead
brand from Sweden.

| W21 9

| W21 10

showcase

| W21 11

showcase Q+A

| W21 12 Lotta Lindsten

We are so pleased to be able to get to know a little
bit more about Lotta Lindsten, the moving force
and founder of everyone’s favorite Adamsbro
Equestrian.

Tell us a little bit about yourself Lotta. Are you an
equestrian?
My name is Lotta Lindsten, and I live on the farm
ADAMSBRO in western of Sweden.Together with
Husband, (daughter moved out) Dapple Dog and 4
horses. Before starting Adamsbro I spent 30 years as
a design director. When I turned 30 I had the privilege
to own my first horse. Since then, there have been
many more horses and I switched from showjumping
to dressage. We also dabble in breeding now.
My Passion for Horses started as a child. I love how
you learn something new together everyday. They
inspire me and it flows through my work as well. The
Beauty, Strength and Power of horses is incredible.

What inclined you to step away from your work
in the fashion industry and pursue your own
equestrian aesthetically driven label?
Actually, I’m passionate about both business and
design, I’m a entrepreneur at heart as I grew older I
wanted to do something more fun in my career. I felt
there was something missing in design as I couldn’t
find any modern equestrian styled products.
Everything seemed very English and antiquated so
I created what I would want to put in a home. I also
wanted more elevated products to offer. After 2 years
of planning day and night with close friends and
family, we decided to launch the business in 2017.
The brand name was easy as ADAMSBRO is the
name of our little farm.

Tell us a bit about your designs and what inspires
you? Is everything designed in house or do your
curate goods from other equestrian styled brands?
My designs reflect some kind of Horse inspiration and
all products should “have a ADAMSBRO feeling in
terms of design and color and all can be coordinated
in a home.I really focus on a room design aspect.
I think that a Brand must have a “fil rouge” the
combinations are clear in color, material size and
quality. The inspiration comes from impulses. All
designs are our own. We have tried to launch other
designers and products but abandoned that idea and
are just doing our own collections now.

Adamsbro currently offers an array of equestrian
inspired decor, clothing and even wallpaper. Any
reveals of new products coming our way?
The Future of ADAMSBRO will continue with our
classics of Cushions and Throws but are always
designing new products. The last launch has been
Wallpapers and has been widely accepted. We have
so many plans which includes both interior and
more Lifestyle products. Keep following for new
product launches. We are so happy we selling all over
the world now and that inspires us to broaden our
collections and expand to new products.

showcase

Shop

adamsbroequestrian.com

Follow

@adamsbroequestrian

INCENT

EACH

Written by Maddy Pasqualini Handcrafted in Nashville, TN of only the finest materials, Vincent
Peach has created a truly luxurious artisan fine jewelry line. Using
materials like pearls, diamonds, leathers, gold, silver, and other
fine stones Vincent Peach’s collections are not only original but
completely wearable. Several things drew us to Vincent’sline.
Obviously his stunning jewelry and unique mixing of luxury
materials caught our eye, but it was his equestrian collection that
really won us over.
Inspired by the beauty of equine hardware, Peach uses his signature
materials to channel the elegance of the equestrian world. While
there are many designers in the upscale jewelry market, Peach
understands his designs need to stand out. “Coming up with
something uniquely you is important in this business,” explains
Peach. People have always loved my pearl and equestrian designs.
When you look at my pieces, you instantly know it’s a Vincent
Peach design.”
In keeping with his love for horses, Peach and his girlfriend
Michelle Garcia find design inspiration on his ranch LA PERLA.
“I’m really into Quarter Horses, and working with them inspires my
designs. All of the hardware I design is my own. If you look at my
Montana bracelet, you can definitely see the equestrian influence.
Equestrian jewelry is timeless and classic.” We were so excited to
get the chance to feature some of Vincent’s pieces, as well as ask
him a few questions.

showcase

showcase

Q+A

Vincent Peach

We know you come from a long line of prominent jewelers. How has
your family history in the industry inspired you?

Yes. A lot of my designs revolve around Pearls, which we are known
for generally. My father’s company has been in the Pearl Industry for 45
years. My earliest memories were helping my father grade Pearls and
there began my fascination with all things beautiful and luxury.
You use such an incredible mix of materials.

Would you say that you let your materials dictate your designs, or
do you find the materials to fit your designs? Do you have a design
partner you work with?

The materials sometimes dictate my designs and sometimes they
don’t. For example a big slice of Tourmaline would dictate the
design because of how porwerful the stone is. Michelle Garcia
is my design partner. She has a great sense of current and classic
fashion. You will find alot of Pearls and Equestrian components in
my current collection.

What was the inspiration for your equestrian line? Are you
involved in the equine community?

The Equestrian style is the most timeless and sophisticated of all
styles as far as I’m concerned. Our love and passion for Horses
and the Equestrian Lifestyle drives our designs. While we have horses
of our own, our involvement in the industry ranges from clients
like The Kentucky Derby and Breeders Cup to a private clientele of horse
owners and breeders. Nashville also has a huge equestrian community
creating the perfect environment for our beautiful designs.

We know this is a hard question, but what is your current
favorite piece?

My current favorite piece is the ‘Best In Show.” I think the piece
embodies so much Equestrian Hardware, making it a spectacular
statement necklace.

Where can we find you and your collections?

You can find our collection and at vincentpeach.com and at our 2
locations in Nashville, TN. We are also sold in over 350 retailers
across the country. You can find a location near you on the store
locator of our website.

| W21 16

showcase

showcase

showcase

Shop

vincentpeach.com

Follow

@vincentpeach

| W21 19

style

passage
Street to Stable / Stable to Street
Winter is here and we’ve gathered our favorites
in elevated equestrian style puffer outterwear
and fashionable off the ranch coats just for you.
Stay warm but always remain co.ol
EQluxe Fashion

MONCLER Palm Angels 2021
ARIAT Ideal 3.0 Down Vest & Jacket Collection $99 - $130 Ariat.com
BOGNER Juna shearling-trimmed padded wool and shell ski jacket $1800 bogner.com
DRESSAGE QUEEN DREAM Duck Down Riding Coat $239 dressagedreamqueen.com
VESTRUM AMERICA Hakuba Vest $570 vestrum-america.com
PERFECT MOMENT Jojo Jacket $680 perfectmoment.com
EQUILINE AMERICA Cadi C Women’s Down Puffer Jacket $360 equilineamerica.com

| W21 20

WHAT She’s style

WEARINGhsohliidnaey

ALLA BERMAN
Tara Sequine Star Top

$276.00
allaberman.com/collections

ALEXIS
Sequine Fringe Dress

shopalexis.com
CHLOE

Susanna Studded Boots
$1395 neimanmarcus.com
ALESSANDRO ALBANESE
Letta Knee Patch Breech

$104 bitofbritain.com

Photography
Serena Strydom

| W21 21

showcase

losangeles

SOMETIMES it’s just FUN being BAD...

Just ask Renee Spurge of LAsaddlery. As a veteran in the Equestrian retail industry one might argue
she’s seen it all, maybe even enough to know that starting a snarky T-shirt brand could be a risk but
we’re thrilled that she did. With Renee’s experience comes quality made merchandise stamped with
a sense of wit and styling which is a breath of fresh air in an industry, which sometimes can go
a little old school or holly hobby. Let’s find out what provoked her to start this unique fashion brand
made for everyone. (and by everyone we mean even y’all whose lives do not revolve around horses)

| W21 22 photography by Shelli Wright

| W21 23

showcase

SHOP talk

People always ask me how I came up with the concept for Bad Horse Los Angeles. To be perfectly honest, it all began with a bitter rivalry

and a snarky joke. If I am nothing else, I am always honest, and only sometimes snarky. And that is exactly what I wanted my brand to
represent. Authentic horse girl sass.
I didn’t want to just make a plain Jane barn shirt.  I have a hard time selling clothes that I wouldn’t wear myself.  And for me to love a shirt
it has to be incredibly soft. It has to be flowy but flattering. And if it’s literally going to say something, it has to be sassy.  I mean I really
don’t want to drink Champagne all day and ride horses, that shit gives me headaches.  So clearly I already had the sass, now I just needed the
appropriate fashion vehicle for it.
I was fortunate to hook up with another equally fiery female, who had been designing and producing her own line of clothing in Los
Angeles. We instantly cliched and she loved my giddythefup. idea. I launched the line in January 2018, and my first giddythefup. fleece
sweatshirt was a huge hit with customers all over the US and Canada.
I was soon bombarded with messages from people asking when I am going to do tees? Will I do a hat? Are you coming out a with a whole
collection?  Well they asked and I delivered.
My original t-shirt brand, that I had produced a few years prior had been called eqgirl. But I realized that was not the right name for my
brand anymore. I was a woman now. No more girlish fantasies. No more yessing to everyone.  No more Mrs. Nice Gal. It was time to
embrace my truth. I am an honest, opinionated, and super sarcastic little feisty Italian horse woman. And if I wanted to be bad, well than I
was going to be bad.  The name Bad Horse was actually a suggestion from my boyfriend’s cousin who is in the entertainment industry, so
credit is due where it is fully deserved.  As soon as he said it, it stuck, and Bad Horse Los Angeles was officially born! 
It’s been 3 years since I started Bad Horse and I continue strive to be my own brand of creativity, and will only produce top quality products.
I wholeheartedly believe in small businesses, including small manufacturers that pay a living wage, especially made here on our home soil
whenever possible.
I hope you enjoy my little brand. I love hearing from customers and always am open to suggestions so don’t hesitate to reach out to me.

showcase

| W21 25

showcase

| W21 26

“If I am nothing else, I

am always honest, and

only sometimes snarky.

And that is exactly what

I wanted my brand to

represent. Authentic

”horse girl sass.

| W21 27

| W21 28

| W21 29

Shop

badhorselosangeles.com/

Follow

@badhorselosangeles

| W21 30



| W21 32

beauty

BEAUTY is AS beauty DOES
We’re locking down the best in hair care for both of you.

HloOcLkIdDowAnY
photography of model Korbin Nikita
design layout EQluxe

beauty

get it KERASTASE Paris Fresh Affair Dry Shampoo $36 kerastase-usa.com
With instant absorption and an ultra-lightweight formula that leaves just a fresh, airy touch

Fresh Affair can be reapplied as much as desired. Instantly absorbs excess oil on scalp &
hair with 24HR long lasting Neroli Oil scented fine fragrance. This fine powder spray is perfect

for a lightweight touch with a clean feeling.Refresh you hair at-home or on-the-go.

ORIBE Shampoo for brilliance and shine. $49 oribe.com
A moisturizing and illuminating formula that will leave even the most over-it hair gleaming
Vegetable-derived humectants deliver optimal levels of shine, while coconut, corn and oat cleansers gently lift out impurities
without stripping the hair. It also contains powerful watermelon, amber and edelweiss extracts to strengthen and protect against
antioxidants and UV rays, and ultra-lightweight silicones, rich natural moisturizers and oils to infuse hair with radiant shine.

KERASTASE Paris Genesis Hair Care Collection $42 kerastase-usa.com
Genesis offers an effective solution to hair fall due to breakage from brushing without having to
compromise on the indulgence of a hair ritual. This new line from Kérastase features a powerhouse
formula that delivers a luxurious experience while reducing hair fall due to breakage from brushing
The brand has created personalized in-salon and at-home protocols to cut down on hair fall due to

breakage from brushing instantly as well as over time with continued use.

BRIOGEO Don’t Despair, Repair! $30 briogeohair.com
A strengthening hair oil fortified with replenishing ceramides and clinically proven to repair

hair damage for a glossy, frizz-free finish.

DYSON Corrale Straightener $499 nordstrom.com
The only straightener with flexing plates designed to shape around your hair, gathering it

neatly together on each pass.

| W21 34

beauty

EQUIDERMA Skin Lotion For Horses $23 equiderma.com
This all natural product aids in treatment of a variety of skin conditions including rain rot, ring worm, scratches, sweet itch,
summer itch, muck itch, rain rot, scratches and insect bites. With power, predictably and gentle grace it will quickly conquer
the skin problems that leave your horse uncomfortable without the sting or burn.
EQYSS Grooming Products Mega Tek Rebuilder $25 corroshop.com
Give your horse a healthy makeover with EQyss Mega-Tek Equine Rebuilder. The versatile horse grooming product
strengthens, repairs, conditions, and revitalizes the mane, tail, and hooves for a healthier and happier horse.
HORSE GUARD Equine Hoof & Hair Supplement $43 horseguard.com
Maintain your horse’s hoof and coat health with Hoof & Hair Guard by Horse Guard. This supplement provides 100mg
of biotin per dose and is serious about strengthening hoof and hair quality.
EQUINETY HORSE XL $99 teamequinety.com
Equinety is specifically designed to enhance the life of your horse, for increasing energy, focus
and endurance, strengthening your horse’s bones, collagen and muscles to improving your horses
natural immune system. 100% pure amino acids minus the fillers, sugars and starches. Equinety’s
Horse XL patented formula customizes itself to your horses needs by adding 1 to 2 scoops mixed
with your horses food on a daily basis.
FARMNAM VETROLIN Instant Detangler and Conditioner $13 corro.com
Remove tangles and knots and boost volume with Farnam Vetrolin Detangler Instant Detangler and Conditioner for
Mane and Tail. This horse grooming product smooths and shines hair without causing damage or dryness for a naturally
healthy-looking coat. $12 corroshop.com
STRIP HAIR® Gentle Groomer™ Original For Horses $30 striphair.com
Betty’s Best StripHair® Gentle Groomer™ Original For Horses is intended for daily grooming all year long! The unique
all-in-one design offers unlimited convenience to groom, curry, shine, shed, shampoo, slick, and massage. Therapeutic
Benefits such as increased blood circulation, as well as muscle and tissue warming offer better health, movement and
body comfort. The Gentle Grooming Edge applies even, gentle pressure to sweep away dirt, dander and loose hair - while
distributing the skin’s oils to produce a healthy natural shine!

beauty

Wfianctinegr

Dealing with the elements is something we FACE every Winter. Whether you are in Canada or Mexico your skin needs
a little extra something to stay fresh and moisturized through these months. We rounded up our EQ favs
for all you horse girls out there and added a few more finds that we hope you’ll enjoy.

Photography by Maxim Vostrikov

| W21 36



beauty

ERNO LASZLO Phormula 309 Eye repair $198 ernolaszlo.com
BABOR Hydra Plus Hydration Ampoule $21 babor.com

LA MER Crème de la Mer Moisturizing Cream $190 cremedelamer.com
FRESH Crème Ancienne Eye Cream $130 fresh.com

AESOP Purifying facial exfoliant paste $53 www.nordstrom.com
KATE SOMERVILLE Deep Tissue Repair Cream with Peptide K8 $150 www.katesomerville.com
CHRISTOPHE ROBIN Regenerating Mask with Rare Prickly Pear Oil $71 christopherobin.com

DIOR Backstage Airflash Spray Foundation Airbrushed Radiance $62 dior.com

| W21 38

beauty

PHILOSOPHY Purity cleansing cloths $15 www.philosophy.com
PETER THOMAS ROTH 24K Gold Mask Pur Luxury Lift and Firm $80.00 www.peterthomasroth.com
COLORESCIENCE® Sunforgettable® Total Protection Face Shield SPF 50 Sunscreen $39 colorscience.com

SKINCEUTICALS Hydrating B5 Gel $83 skinceuticals.com
COLLOSOL Eau De Lait $38 www.lovelyskin.com

CLARINS Double Serum Complete Age Control Concentrate Price $89 www.clarinsusa.com
AMOREPACIFIC Youth Revolution Vitamin C Radiance Concentrator $250 amorepacific.com

| W21 39

feature

m
BETWEEN RAISING TWO KIDS AND RUNNING THE SUCCESSFUL
LIFESTLYE BRAND MILTON MENASCO
WHAT’S BEHIND THIS SOMETIMES IRREVERANT, YET ALWAYS
ULTRA COOL MARKETING WRANGLER’S MIND ? LET’S ASK
ALLI ADDISON, yes that’s her name.

photography SHELLI WRIGHT
motion CHRIS BREDESEN
beauty JESSICA BREWER
assist JAIN WILSON SILVA

location RAD Davenport Creek Ranch
@davenportcreekranch



Alli Addison
Creator of Milton Menasco

First of all we love your brand. As many know we have
collaborated in the past editorially and we’re just
beyond excited to do an actual photoshoot and get to
know you better. 

Let’s begin:

Update us on what’s going on in the life of Alli
Addison, the force behind the popular brand
Milton Menasco. 

Well, it seems like a lot and I will begin by saying
copious amounts of Horse Girl Energy is fueling
my fire right now. Life is busy, but life is busy
for everyone these days. We are in the thick of
HOLIDAY right now, launching new products,
new collaborations with our partners Street &
Saddle and Tenlea Hunter, working tirelessly to
keep product in stock amid production delays,
etc. And some major pivoting. When world
events present a small business with hurdles (or
should I say massive oxers… cheesy, I know),
you have to pivot in your business plan and get
creative. There were certain things we had started
working on at the beginning of the year to have
in time for this holiday season, but sadly they
didn’t come to fruition. So we modified and started
introducing new collections, such as our runaway
hit, The Vintage Collection - curated vintage goods
with horse girl flair, hand-picked and restored to their
former glory for both the wardrobe and home. It has
been so well received that we’ve decided to keep the
collections moving forward. 

Many may know that your family came from ranching
and the name Milton Menasco is based from that. If they
don’t, they will know after this question. Tell us a little bit
about your upbringing. Were you always a horse girl? Where
did that name come from?

So I was born unto horse-loving parents, and into a family of
horsewomen and horsemen with a long history of ranching in California.
I don’t know exactly when I first sat on a horse, but I can assure you it was in
infancy. My horse girl status was solidified at such a young age that there was no
chance of turning back. I grew up on our family ranch in Nipomo, California (where I
still live today) on land that was originally part of my great great great grandparents (on
my fathers side) Mexican land grant from the 1830’s. There is an unparalleled sense of

| W21 43

feature attachment when you live on the land your ancestors
have tended to as stewards for almost 200 years. This
Slacks Vintage area is so rooted in who I am that I couldn’t possibly
Boots ParisTexas imagine life elsewhere. We grew up ranching and raising
Belt Milton Menasco x Street & Saddle beef cattle, growing avocados and lemons, running
Necklaces Chelsea Collette Collections amuck as children exploring orchards and creeks, riding
Hat Stetson our horses through the same hills my great great great
grandparents rode through. It was undeniably idyllic, and
today I am able to offer a slice of that same upbringing
for my own two children and I am eternally grateful for
that.

Now horses. My parents both ride (to this day) and are
immersed in western culture and lifestyle. So naturally
I began my riding career in a western saddle, attending
local junior rodeos and horse shows. When I was 8 years
old, I decided to “black sheep” my way into the English
discipline and had developed a fondness (or interest I
should say in jumping). Luckily I had a great little all
round pony that transitioned very well into this discipline
and began showing pony hunters and eventually found
may way to the United States Pony Club and three day
eventing. Fast forward to today, I still ride western
with my family weekly but also ride at a local hunter
jumper barn with my trainer Amanda Garcia and this is
where my heart lies. A well-rounded rider has always
been my jam, and I’ve been working to instill this
same all-discipline-encompassing-mentality upon my
own children, although it is not going seamlessly at the
moment. My pony riding daughter prefers her little pony
and the English discipline and my son can only cope
riding his little quarter horse and attending local junior
rodeos. But I shall persist. 

Now, Milton Menasco. The name comes from my great
uncle on my mother’s side, the late famous equine
portrait artist Milton Menasco. Known for his classic
and exacting depiction of the horse and his traditional
aesthetic in sporting art, I was lucky enough to also grow
up surrounded by his work. His career spanned decades
and naturally with so much produced horse art, the
family inherited many pieces. Coming back to that horse
girl status that was solidified in infancy, I would spend
hours combing through his work, staring at the walls
examining the horses he painted and sketched. And in
true requisite fashion of ALL HORSE GIRLS, I spent my
downtime drawing, trying to hone my skills to a Milton
Menasco level, which now looking back on the saved
pieces of “art” my mother held onto over the years, I was
indeed no child prodigy. But lord I practiced, and through
it all I managed to hone some artistic skills. As the
years passed, I began collecting Milton Menasco art and
eventually started an instagram account under his name
and in homage to his career, sharing equestrian lifestyle
content. It snowballed from there and here we are today,
with an entire brand named Milton Menasco. 

What would you consider to be your own personal
style? Does this style filter down into your own
branding?

I’m a mixed bag. I love a good minimalist laid back look,
but I am also a sucker for a show stopping element. My
personal style is a combination of classical equestrian
mixed with 1970’s western with a hint of French girl
chic. Is that even a thing? I don’t know. But regardless,

Sweater Milton Menasco
Graphic Low Rodeos Tee Milton Menasco
Tights Wolford
Boot Frye
Hat Stetson

| W21 45

feature

Jumpsuit Retrofete
Ball Cap Milton Menasco
Booties Saint Laurent
Bra Commando
Belt Milton Menasco x Street & Saddle

Cape Western & Co. “I DIDN’T REALIZE
Blouse Solid Citizen Equestrian
Jeans Mother Denim WE WERE SUPPOSED
Pumps Saint Laurent TO KNOW HOW TO DO
Hat Milton Menasco x Tenlea Hunter Stetson Exclusive EVERYTHING BY OUR

SECOND RODEO...

Seems like a very low

”amount of rodeos

| W21 47

feature Additionally, we plan to expand our presence in multiple disciplines. More
presence at rodeo events, three-day events, dressage shows, pleasure shows
it is me and you can bet your bottom dollar my personal style and more. Elementary plans are already under way to take this show on the
filters into this brand. There is one constant in my personal road with immersive pop-ups and interactive experiences for our fans across
style, and that is color (or lack thereof according to my the country and beyond.
husband). My closet is composed of black, white, and neutrals
ONLY, allowing for different genres of clothing to meld so If you could tell fellow horse girls how to launch their own successful
perfectly together, IMO. So when you look at the Milton marketing campaign, what would you tell them?
Menasco brand and our lines, you see these exact same colors
and genres reflected in our collections, season after season. We Now I’m going to geek out. My undergrad and graduate studies were in
create based on our own taste, and take it from there. business marketing, so this is where I like to wax on poetically. The key to
successful marketing, both in campaigns and overall branding, is two-fold;
Who’s your favorite fashion designer? Currently and of all consistency and relationships. You must maintain a consistent message
time. visually, in tone, and in frequency. We want people to see a single image or
a single message amid a group of brands and instantly recognize that Milton
Saint Laurent. Period.  Menasco vibe. And I believe we are getting there. Obviously color plays a
big role in this for our own brand - our customers have come to learn and
Let’s talk MM. What inspired your latest ‘Ranchy’ not to recognize the colors that aide in the Milton Menasco aesthetic. We carry
be confused with ‘raunchy’ haha collection? this same approach in our communication and how often we communicate
with our followers whether that is through social media, direct to consumer
Never raunchy. Ever. communication or even via the press. Once a brand has been able to
establish an effective consistency plan, the work may seem done and ready
Well, fall/winter for sure. Being a California girl who resides 10 to rock.
miles from the Pacific Ocean we seemingly have it all, except
seasons. And as humans, we always want what we cannot have, But never underestimate the power of relationships. We’ve worked hard
so naturally I gravitate towards the fall/winter styles of cozy and for years building these relationships with other brands and influential
textures, layers and darker tones.  personalities in the horse world, engaging them, lending a helping hand or
listening ear, and of course asking for help when needed. Phoning a friend is
But aside from this desire to dress like its 35 degrees out when always a good idea, and that comes to the promotion of your own business
its actually 75 degrees, our brand is rooted in multi-discipline as well. I believe that the best and most sustainably successful business
horse culture. We firmly believe in wearing those breeches with owners know the benefits of support, are happy to help promote or plug, and
a western belt, or combining your show jacket with slacks and that community will always outweigh competition
a cowboy hat. The fusion of multidisciplines in the equestrian
world sets our soul a flame and we are so here for it. So this
season you are going to see a lot of transitional pieces that
appeal to all types of equestrians from around the world that
truly embody what it means to be a modern day horse lover.

And lastly on the inspiration question - my roots. I am a hunter
jumper rider born to a ranching family. So this mashup of
styles, wait for it, is pretty much here to stay.

What is your favorite piece you have released under the
MM brand?

Asking me to select one is like asking me to name my
favorite child. It cannot be done.  However I have a soft spot
for our current collection - the satin jackets, the star Stetson
collaboration hats, the graphic tees, bracelets and neon LED art.
I love it all. 

Where would you like to see your brand Milton Menasco in
5 years?

More mainstream - taking this horse culture and making it
known. From the beginning the one thing that has always sat in
the back of my mind is the concept of a niche market. I realize
we are all seemingly confined to this niche - horse folk. And
our team has been blessed with the successes we’ve had within
this demographic. However, the question remains - how do we
expand our market reach and is it possible to attract those not
necessarily immersed in horse culture but intrigued by it? I
have yet to come up with that answer, but let’s put that on the
list of to-dos in these next 5 years. 

| W21 48