Edamah Corporate Identity Guideline

Edamah
Corporate Identity Guidelines

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Edamah
Corporate Identity Guidelines

Contents 1
2
Introduction 3
Vision & Mission 4
Corporate Values 6
Corporate Identity Suite: Master Logotypes 7
Master Logotype: Minimum Size & Clear Space 8
Reproduction - Background Control 9
Master Logotype: Incorrect Usage 10
Master Colour Palette & Corporate Identity Typeface 11
Application Examples 13
Use of Imagery: Photography and Illustration 14
Stationary Templates 15
Literature Templates 16
Advertising Templates 17
Display Templates 18
Use of Brand with other Logos 19
Website Logo Placement 20
Print Production Recommendations
Contact us

1
Edamah
Corporate Identity Guidelines

Introduction

Edamah’s logo comprises of three elements:
1) The brand logo type (Edamah)
2)The brand line (Bahrain Real Estate Investment Company)
3) The symbol (tall towers)

The bi-lingual logo was created to represent the urban focus of the corporation. The two tall towers flanked by
smaller towers evoke the image of a vibrant metropolis, while the arrangement of the buildings in perfect
symmetry conveys the company’s sense of aesthetics and alignment.
The building’s extended red edges, add a colorful contrast to the grey environment and signify Edamah’s intention
to pioneer with a broad vision of dynamism and sustainability.

2
Edamah
Corporate Identity Guidelines

the VISION

“Edamah’ s vision is to manage, develop and create
urban communities and environments with more
vitality, beauty and sustainability.”

Edamah adopts a clear vision that meets the fields and objectives of its work, where it treats the process of
developing and managing real estate properties as a means to achieving the goals of sustainable construction.
In this sense, Edamah handles projects and programs that aim at building more dynamic, beautiful and
sustainable communities in the present and the future.

the MISSION

Edamah aspires to sustain urban development in the most appropriate ways,

to contribute in providing the suitable environment for more prosperous construction, and to o er perfect
real estate services and solutions through an integral chain of values and principles at the highest levels of
professionalism, competence and transparency.

3
Edamah
Corporate Identity Guidelines

Corporate Values

- Sustainability and responsibility
- Quality and achievement
- Competence and e ciency
- Partnership and communication
- Transparency and accountability
- Teamwork
- Innovation and creativity

Corporate Identity Suite: Master Logotypes 4
Edamah
Master Logotype (Positive) Corporate Identity Guidelines

The master logotype positive is the logo version to be used by
default, provided the background colors do not impair readability.

Corporate Identity Suite: Master Logotypes 5
Edamah
Master Logotype (Negative) Corporate Identity Guidelines

The master logotype negative may be used on darker backgrounds
or backgrounds where the colors of the positive logo would get
lost.

Master Logotype: Minimum Size & Clear Space 6
Edamah
Master Logotype Minimum Size Corporate Identity Guidelines

The logotype should never be too small to read. The minimum
size for both English & Arabic logotype is 13mm.

13mm

Master Logotype Exclusive Zone

An exclusion zone has been defined that stops other graphic
elements interfering with Edamah’s logotype. This space is equal

to the height of the “h” and the “‫ ”ﺍ‬in “Edamah” left on each side

of the logo.

Reproduction - Background Control 7
Edamah
Master Logotype (Positive) on a Corporate Identity Guidelines
lighter colour background or image

Master logotype positive is used on a light background that allows
for good readability of the brand logo type, the brand line, as well
as the symbol.

Master Logotype (Negative) on a
darker colour background or image

Master logotype negative is used on a darker background in order
to provide a clear contrast and ensure the logo type, the brand line,
and the symbol are easily recognized.

Master Logotype: Incorrect Usage 8
Edamah
Incorrect Usage of the Edamah Logo 1. Do not use any colors than those Corporate Identity Guidelines
specified in this guide
DON’TS 2. Do not distort the logo
To maintain brand consistency and quality, elements must not be
altered or modified in any way. These apply to both the Arabic &
English logo.

3. Do not change the elements of the logo 4. Do not rotate the logo

5. Use appropriate negative or positive logo as per the background

Master Colour Palette & Corporate Identity Typeface 9
Edamah
Corporate Identity Guidelines

Master Colour Palette Pantone 186 Pantone 424

It is preferred wherever possible to use the Process Screen Process Screen
PANTONE® version for the reproduction of the C: 0% R: 221% C: 0% R: 107%
Edamah Logotype. Four colour and screen colour M: 100% G: 5% M: 0% G: 111%
are shown for where this is not possible. Y: 81% B: 43% Y: 0% B: 112%
K: 4% K: 61%

Corporate Typeface English Corporate Typeface : Avenir 55 Roman

Our brand typeface is Avenir 55 Roman for ABCDEFGHIJKLMNOPQRSTUVWXYZ
English & GE Dinar One for Arabic. abcdefghijklmnopqrstuvwxyz
These fonts should be used for all applications,
except for typing letters, powerpoint, internal Arabic Corporate Typeface : GE Dinar One
documents, or online HTML text. In these cases,
use Arial as the default font. ‫أبتثجحخدذرزسشصضطظعغفقكلمنهويء‬
Keep typography simple. Do not overcrowd 987654321
layouts and do not use too many type sizes. Use
weight to draw emphasis instead.

10
Edamah
Corporate Identity Guidelines

Application Examples (+973) 17i5nf8o2@2e2d‫ب‬9a.m:‫ﺲﻦم‬a.‫شﻳ‬h‫ﺮ‬.‫ﻛﺤ‬c‫ﺎ‬o‫ﻟﺔﻓ(ﺒ‬m‫ﺔ(ﻣا‬+‫ا‬I‫ﻜد‬9‫ا‬w)7‫يﻠ‬w‫ﻤ‬3‫ر‬w‫ﻘ)ﺎﻣ‬.،e1‫ﺔﻌ‬7d‫ﻣاﻟ‬a‫ر‬5‫ﺎﺎ‬m‫ﻨ‬6‫ﻤﻤ‬1a‫ﺜ‬2‫ﺘ‬h‫اﺳﻟ‬2.1c62‫ﻼ‬o6:m‫ﻒﻟ‬4‫ﻦ‬.‫ﺤﻫبﺮﺎﻳﺗ‬.‫ﺷﺮﻛﺔاﻟصﺒ‬

Use of Imagery: Photography and Illustration 11
Edamah
Photography Corporate Identity Guidelines

The logo should not be reproduced on a complex background, such
as photography or illustrations that hinder the readability of the
logo. When choosing a background, one must ensure that
su cient contrast is provided.

Use of Imagery: Photography and Illustration 12
Edamah
Illustration Corporate Identity Guidelines

The logo should not be reproduced on a complex background, such
as photography or illustrations that hinder the readability of the
logo. When choosing a background, one must ensure that
su cient contrast is provided.

Stationary Templates 13
Edamah
Stationary Corporate Identity Guidelines

Below are some suggestions for
branded stationery.

Literature Templates 14
Edamah
Literature templates Corporate Identity Guidelines

For branded literature, the logo should command attention on the
cover of the publication. Any additional designs should
complement the logo and not distract from it.

Advertising Templates 15
Edamah
Advertising templates Corporate Identity Guidelines

In advertising, the logo should be placed at the top and be
large enough to be clearly recognized and read at first sight.

www.edamah.com ‫ وﺳ ّﻤﻴﺖ اﻟﺸﻬﻴﺮة‬.‫ أن ﻗﻬﺮ ﺣﺮﺑﻴﺔ ﻓﺎﺗّﺒﻊ‬.‫ووﺻﻒ ﺧﺼﻮﺻﺎ ﺗﻌﺪﻳﻞ ﻳﻜﻦ ﻣﻊ‬ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean www.edamah.com
‫ ﻛﻞ ﻓﺒﻌﺪ‬,‫ ﺟﻮي‬30 ‫ ﻣﻌﻘﻞ ﺗﻐﻴﻴﺮات‬.‫ ﻣﻊ وﻓﻲ ﺧ ّﻄﺔ وﺟﻬﺎن‬.‫ ﺣﺸﺪ‬30 ‫ا رﺿﻴﺔ‬ congue diam id consequat molestie. Proin nec rhoncus erat.
Aenean fringilla turpis ligula, at dictum nunc mollis non. Donec
.‫ اﻟﺸﻬﻴﺮ ﻟ راﺿﻲ ان ﺑﻴﻦ‬.‫ اﻟﻐﺮﺑﻲ اﺗﻔﺎﻗﻴﺔ واﻟﻜﺴﺎد ﻣﺎ ﻓﺼﻞ‬,‫ﺑﺘﺤ ّﺪي ﻻن‬ vehicula arcu vel eros vehicula, id imperdiet lorem tincidunt.
‫ اﻻﻧﺪوﻧﻴﺴﻴﺔ‬،‫ اﻟﻤﺤﻮر‬.‫ اﻟﻰ ﺟﻤﻌﺖ ﻣﺎﺷﺎء دوﺟﻼس و‬,‫اﻟﺤﺮة اﺳﺘﺒﺪال ﻣﻦ ﻛﻼ‬ Nunc eu tellus id ipsum imperdiet consectetur in non tellus.
‫ ﻫﺬا ﻓﻲ‬,‫ ﻋﻦ وﻣﻦ‬،‫ ﺑﺤﺸﺪ ﺑﺪاﻳﺔ ا ﻣﺮﻳﻜﻲ‬.‫ ﻗﺪ إﺣﺘﺎر ا ﻛﺘﻔﺎء ﺣﺘﻰ‬,‫ﺟﻬﺔ ﻗﺪ‬ Donec mattis turpis non viverra molestie. Donec vehicula arcu vel
.‫ ﻟﻜﻞ اﻟﺘﻲ اﻟﻬﺰاﺋﻢ إﺳﺘﺴﻼﻣ ًﺎ ﻗﺪ‬,‫ وﻣﻀﻰ ﺗﻨ ّﻔﺲ ا ول ُﺟﻞ أي‬.‫اﻟﺤﺪود اﻟﻤﻨﺘﺼﺮ‬ eros vehicula

.‫ﻏﺰو ﻳﺬﻛﺮ اﻟﻤﺸ ّﺘﺘﻮن أم‬

Display Templates 16
Edamah
Display templates Corporate Identity Guidelines

When designing displays, the logo should be used in a large size
and be widely used to attract attention.

www.edamah.com

Use of Brand with other Logos 17
Edamah
Brand with other logos Corporate Identity Guidelines

When using the logo with other brands to signify partnerships, the Other Brand
two logos must be su ciently distanced from each other to clearly
distinguish the two di erent companies. They must not be merged
so as not to give the wrong impression of a merged company.

Other Brand Other Brand Other Brand Other Brand

Minimum
space

Website Logo Placement 18
Edamah
Website Corporate Identity Guidelines

The logo should always be placed at the top of the website in a Home About Edamah Our Projects Our Services Contact Us
prominent location to ensure that it is easily seen by visitors to the
website, and clicking on it should lead to the homepage.

Home About Edamah Our Projects Our Services Contact Us

Print Production Recommendations 19
Edamah
Print Production Corporate Identity Guidelines

The following recommendations are intended for print use:
• Recommended paper stock for Edamah printed material:
Uncoated stock
CX22 Diamond White, available in 100gsm, 120gsm and 350gsm
COATED
Matte art paper in 120gsm, 150gsm, 170gsm, 250gsm, 300gsm and 350gsm.
• If the recommended paper stocks are unavailable, please use alternative stocks that match these specified
in terms of shade, weight and texture.

Contact US 20
Edamah
For further Edamah corporate identity Corporate Identity Guidelinse
application details or to request artwork
logotypes, please contact the Corporate Addax Tower, Building No. 1006
Communications Department: Road 2813, The Seef District, 428
4th Floor
P.O. Box 820
Manama, Kingdom of Bahrain
Contact information:
Telephone +973 1756 1178
Fax +973 1756 1300
Email [email protected]



















































Bahrain International Karting Circuit
Corporate Identity Guidelines

1
BIKC
Corporate Identity Guidelines

Corporate Values

- Teamwork
- Quality and achievement

- Innovation and creativity

Corporate Identity Suite: Master Logotypes 2
BIKC
Master Logotype (Positive) Corporate Identity Guidelines

The master logotype positive is the logo version to be used by
default, provided the background colors do not impair readability.

The identity has been designed to simultaneously reflect the modernity and traditions of Bahrain, communicating prestige, confidence, competence and
personality on a contemporary level. As the identity will secure an unprecedented level of both national and international media exposure for the
Kingdom it is important that this balance is is maintained throughout all applications of the identity. The combination of historical references and
contemporary expression are important to enable the circuit to express both openess and authority.