Edamah Corporate Identity Guideline

Corporate Identity Suite: Master Logo Rationale 3
BIKC
4. Circuit Corporate Identity Guidelines
3. Karting
2. International
1. Bahrain

1. The Arabesque identity has been designed to simultaneously reflect the modernity and traditions of Bahrain.
2. As the identity will secure an unprecedented level of both national and international media exposure for the Kingdom.
3. The combination of historical references and contemporary expression are important to enable the circuit to express both openess and authority.
4. The combination of historical references and contemporary expression are important to enable the circuit to express both openess and authority.

Corporate Identity Suite: Master Logotypes 4
BIKC
Master Logotype (Negative) Corporate Identity Guidelines

The master logotype negative may be used on darker backgrounds
or backgrounds where the colors of the positive logo would get
lost.

Master Logotype: Minimum Size & Clear Space 5
BIKC
Corporate Identity Guidelines

Master Logotype Minimum Size

The logotype should never be too small to read. The minimum
size for logotype is 16mm.

16mm

Master Logotype Exclusive Zone

An exclusion zone has been defined that stops other graphic
elements interfering with BIKC logotype. This space is equal to
the height of the “ ” left on each side of the logo.

Reproduction - Background Control 6
BIKC
Corporate Identity Guidelines

The Bahrain International Karting Circuit logo should be reproduced in color whenever possible. For specific color values to use when reproducing the logo
(spot or PANTONE®, 4-color process, RGB), refer to the Color Palette section. White is the most e ective background on which to reproduce the color
logo because it provides a clean, crisp contrast for the logo’s color and elements. If color reproduction is not available or is not a viable option, the logo
should be reproduced in solid black or as a full-reverse in white out of a color background. When the logo is placed on a photographic image, the image
behind the logo must be light enough to provide contrast for the positive logo or dark enough to provide contrast for the
reverse logo.

Master Logotype: Incorrect Usage 7
BIKC
Incorrect Usage of the Edamah Logo Corporate Identity Guidelines

DON’TS 2. Do not distort the logo
To maintain brand consistency and quality, elements must not be
altered or modified in any way.

1. Do not use any colors than those
specified in this guide

3. Do not change the elements of the logo 4. Do not rotate the logo

5. Use appropriate negative or positive logo as per the background

Master Colour Palette & Corporate Identity Typeface 8
BIKC
Corporate Identity Guidelines

Master Colour Palette Pantone 185 Pantone 8180 (matalic)

It is preferred wherever possible to use the Process Screen Process Screen
PANTONE® version for the reproduction of the C: 0% R: 100% C: 30% R: 107%
BIKC Logotype. Four colour and screen colour M: 100% G: 0% M: 10% G: 111%
are shown for where this is not possible. Y: 91% B: 43% Y: 0% B: 112%
K: 0% K: 35%

Corporate Typeface English Corporate Typeface : Klavika CH

Our brand typeface is Klavika CH for ABCDEFGHIJKLMNOPQRSTUVWXYZ
These fonts should be used for all applications, abcdefghijklmnopqrstuvwxyz
except for typing letters, powerpoint, internal
documents, or online HTML text. In these cases,
use Arial as the default font.
Keep typography simple. Do not overcrowd
layouts and do not use too many type sizes. Use
weight to draw emphasis instead.

Application Examples 9
BIKC
Corporate Identity Guidelines

P.OM. Baionx:2+69378311L7,4S5a1k7h4i5r,,KDiinrgedcto:m+9o7f3B1a7h4r5a1in988 www.bic.com.bh

www.bic.com.bh

Stationary Templates 10
BIKC
Stationary Corporate Identity Guidelines

Below are some suggestions for
branded stationery.

Katie Peterkova

Asst. Manager - Corporate Sales

Main: +973 1745 1745, Direct: +973 1745 1988
Mobile: +973 3947 8004
e-mail: [email protected]
P.O. Box 26381L, Sakhir, Kingdom of Bahrain
www.bic.com.bh

www.bic.com.bh

Use of Brand with other Logos 11
BIKC
Brand with other logos Corporate Identity Guidelines

When using the logo with other brands to signify partnerships, the Other Brand
so as not to give the wrong impression of a merged company.

Other Brand Other Brand Other Brand Other Brand

Minimum
space

Print Production Recommendations 12
BIKC
Print Production Corporate Identity Guidelines

The following recommendations are intended for print use:
• Recommended paper stock for Edamah printed material:
Uncoated stock
CX22 Diamond White, available in 100gsm, 120gsm and 350gsm
COATED
Matte art paper in 120gsm, 150gsm, 170gsm, 250gsm, 300gsm and 350gsm.
• If the recommended paper stocks are unavailable, please use alternative stocks that match these specified
in terms of shade, weight and texture.

Contact US 13
BIKC
For further Edamah corporate identity Corporate Identity Guidelines
application details or to request artwork
logotypes, please contact the Corporate PO Box 26381L
Communications Department: Sakhir, Kingdom of Bahrain
Contact information:
Telephone +973 1745 1745
Fax +973 1745 1988
Email [email protected]

WGA Graphic standards guide

Introduction | WGA | Content and Instructions

Contents

Our brand A quick overview of our brand

Brandmark How to apply the brand mark correctly

Typography Guides on using type in our communication

Colours The colours we can use for our brand

Fifth element How to use this unique device

The purpose of Graphic Standards Guide

This guide has been devised to help you communicate the WGA
brand with clarity, class and consistency.

In this guide, you will be made aware of the correct usage of
the logo as well as graphic elements that fully express the WGA
brand.

We recommend you to read this guide completely and
diligently follow the standards and guidelines for design
applications.

Page 2 | An introduction to the brand guide

WGA Brand overview

An overview of the WGA brand

Page 3 | WGA

Introduction | WGA | Content and Instructions

Our Vision
"To be a specialized and trusted facilitator of
finances"

Page 4 |

Introduction | WGA | Content and Instructions

Our Mission

To reinforce our stature as a world-class business and financial advisory
by harnessing the knowledge base of an international network of experts,
professionals and institutions from diverse arenas.

We mirror our clients’ aspirations. We are what our clients want us to be.

We focus on being the catalyst of change and creativity.

These statements convey the core essence of the WGA brand.

It helps us to define the persona and evokes the identity that
is so critical to a successful business.

Page 5 |

Section 01 | WGA | Content and Instructions

Our Values

- Trust
- Integrity
- Stability
- Versatility
- Transparency
- Understanding
- Adaptability
- Quality
- Commitment
- Class

Our values are foundational principles that form our image,
inspire our relationships, shape our future course and help
us identify paths of growth and excellence.

At the heart of it, we are simply a modern and progressive
company, passionate about what we do.

Page 6 |

Section 01 | WGA | An introduction to the brand

Our visual identity

Our corporate identity is thus founded on the solid attributes of our
brand, mission and values.

Here is how it applies itself in its various facets.

Brand name Word mark

The name, Western Gulf Advisory, can also be used in its The typography for the word mark uses a formal serif typeface
abbreviated form i.e. WGA. called Trajan Pro. There are two colours used: a silver or cool grey
tone as well as a brown red shade.
Visual icon
Colour scheme
Western Gulf Advisory’s beliefs are reflected in its mnemonic, the
head of the Horse. The brown red has been retained as the brand's dominant colour.
The silver or cool grey shade balances the effect and creates a
The Horse is an icon of royalty, strength, endurance, faithfulness unique visual statement for the WGA brand.
and sensitivity. These are the exact characteristics embodying
Western Gulf Advisory.

Page 7 |

Section 01 | WGA | An introduction to the brand

Our Strapline and Positioning

Transforming Business Inabilities ‫تمقحويلدار أل�إلعىماملقالتدجاررةية الغير‬
into Abilities

The Strapline Positioning

The corporate slogan "Transforming Business Inabilities into WGA differentiates itself as a specialized and trusted facilitator
Abilities" is intended to communicate our key strength and of finances.
business philosophy.
Our communication is therefore based on a "specialist" brand
It also fully expresses our attitude as a proactive and positive positioning. We need to show that we are experts, trusted, highly
brand that empowers businesses. motivated and offer personalised services, all over the globe.

Page 8 |

Section 01 | WGA | An introduction to the brand

Introduction

Our communication platform

The communication platform of "Transformation" is based on WGA's
ability to provide result-oriented solutions for businesses.

This supports our positioning since WGA is already known as a brand
that envisions "what can be".

Image outlook Style and tone of voice

WGA’s solid standing is evident in the confidence and Make good use of the empowering strapline "Transforming
credibility it enjoys in many different markets around the Business Inabilities into Abilities" in your communication.
world. All communication, whether it is verbal, literal, physical However, please maintain a balance by not over using the
or interactive, should consider this aspect. slogan. The style of your communication should always be
corporate and professional. The tone of voice, however, is
Please note that the brand communication should always personal and friendly.

reflect WGA as Capable, Confidential and Customer-friendly. We suggest getting all your communication proof-read by a
language expert prior to release or printing.

Page 9 |

Section 01 | WGA | An introduction to the brand

General visual rules

Keeping it clean, pure and simple... the best way Avoid unprofessional and unnecessary effects.
to protect our brand identity. Leave the logo intact.

Page 10 |

WGA Brand mark

How to apply the brand mark correctly

Page 11 |

Section 02 | WGA | How to apply the brand mark correctly

The WGA Brand mark

Complementary elements

WGA Icon WGA word mark

WGA brand mark (horizontal lock-up)

Anatomy

The WGA brand mark is comprised of two components: the Please do not re-invent the logo design in any way, shape or
English typographic mark and the symbolic Horse icon. form (colours, stretching, distorting etc).
The symbolic icon is set in the strong WGA typeface combined All permissible variations of this mark will beoutlined in the
with the typeface set in Cool Grey for maximum legibility following pages.
across a range of media and point sizes.
Alterations
Please note:
The supplied brandmark files should be used in their pure
The design of this form is set and you should only use form and should never be subject to any alterations, filters,
permissible versions. colour effects or distortions you might wish to use.

Page 12 |

Section 02 | WGA | How to apply the brand mark correctly

The WGA Brand mark

Ratios and minimum sizes

"Y" Height
2.8cm "Y"

20 mm

2.2 cm"X" Width "X" Width 5.6 cm"X" 60 mm

Horizontal Alignment Minimum size

The logo's two components are the icon and the company The minimum size of the logo is 60mm wide x 20mm high for
name. It should always be combined as illustrated above. It printed and digital publications.
should not be distorted, skewed or stretched unevenly in any
way. This will ensure that there is a visual harmony as per set
ratios.

Page 13 |

Section 02 | WGA | How to apply the brand mark correctly

The WGA Brand mark

Vertical perspective

WGA Icon
WGA word mark
WGA brand mark (vertical lock-up)

Vertical Alignment

Please follow the vertical lock up as illustrated above.

Page 14 |

Section 02 | WGA | How to apply the brand mark correctly

The WGA Brand mark

Minimum clear space

Exclusion zone

No graphic element must violate the exclusion zone to ensure
clear visibility of the logo.

The minimum acceptable clear space for the WGA brand mark
is 10mm of the height or width of the brand mark's 'X' width.

Page 15 |

Section 02 | WGA | How to apply the brand mark correctly

The WGA Brand mark

Acceptable variations

Pantone 469 Pantone Cool Grey 6

Set against a neutral colour field This might be for facsimile or photocopy reproduction, for
example.
The variant of our brand mark that should be used
predominantly is the standard 2-colours version. It can be Special colours
coloured in either Pantone, CMYK or RGB (Inc. HEX) colours.
In printed applications, for most instances, you will be using A premium look can be created through Pantone 469 as a
Pantone spot colours. single colour on various applications.

Single colour variations can be applied when technical or It is also permissible to use silver foiling with the logo (or with
monetary limitations constrain the use of more than one type) where an additional higher level of prestige quality is
colour. Printing to fabric is one instance where single colour required. In signage, swap the silver colour for a polished steel
variations will become useful. Only if no colours are available finish.
should the monochrome (black and white) variation be used.

Page 16 |

Section 02 | WGA | How to apply the brand mark correctly

The WGA Brand mark

Acceptable variations

Reverse on Reverse on Watermark with logo
Color Black

Set against a Reverse colour field

The variant of our brand mark that should be used predominantly is
the standard 2-colours version. It can be coloured in either Pantone,
CMYK or RGB (Inc. HEX) colours.

Page 17 |

Section 02 | WGA | How to apply the brand mark correctly

The WGA Brand mark

Usage restrictions

Photographic or Patterned surrounds Gradient surrounds Dark surrounds
illustrative surrounds

Set against colour field

Always use the approved background as shown previously
in this guide to ensure clear visibility. Always use the
original supplied artwork.

The brand mark should only ever be set against a
permissible surround such as a neutral or coloured field.
Do not set against surrounds such as: photographic,
illustrative, patterned, tinted, graduated or dark tones.

Page 18 |

Section 02 | WGA | How to apply the brand mark correctly

The WGA Brand mark

Usage restrictions

Spherising or Sheering or warping Drop shadows, bevels
wrapping and other 3D effects

Distortions

Insist on using the brand mark in its original version. Do not
skew, distort or change the form in any way.

The only acceptable variation on this rule is for animations
(see ‘Animating the logo’ page).

Page 19 |

Section 02 | WGA | How to apply the brand mark correctly

The WGA Brand mark

Usage restrictions

Applied to other Used as a pattern Used as a component bullet point
forms of a modular form bullet point
bullet point

Used as a bullet
point

Reformation Objectification

Treat the WGA horse icon with sanctity. It can be used as part Avoid treating the icon simply as an article. Do not use it as
of the brand mark or as a stand alone element on designs bullet points, design patterns on page, etc.
that require a solid form on a corporate gift, for example.

Page 20 |

WGA Typography

Guides on using type in our communication

Page 21 |

Section 03 | WGA | How to apply the brand mark correctly

Typography

Corporate typefaces

The print font Trajan Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890-=!@$%^&*(()_+

Trajan Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890-=!@$%^&*(()_+

Like the rest of our identity, the typographic standards we will
employ are clear and simple with a friendly and approachable
edge.

We will be using only one type face for all our communications.
Trajan Pro for all graphic designed pieces that our agencies will
produce, for use in all other communication including the web.

Page 22 |

Section 03 | WGA | How to apply the brand mark correctly

Typography

Font restrictions

The print font Trajan Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890-=!@$%^&*(()_+

Italics

We do not use italics in any weight.
For emphasis, we will only ever use Trajan Pro in the bold weight.

Page 23 |

Section 03 | WGA | How to apply the brand mark correctly

Typography

Animation usage

Spatial distortion examples

Entry Frame Frame 2 Frame 3 Frame 4 Frame 5 Frame 6

Rotation and blur effect distortion

Entry Frame Frame 2 Frame 3 Frame 4 Frame 5 Frame 6

Animation sequences Clear and memorable

Animation of the brand mark may entail the brand mark Whatever the transition process, highlight the brand mark as

undergoing certain deformations. Apply the above guidelines a solid impression. Both, at the beginning and at the end, it is

to ensure consistency. necessary to provide an enduring image of our brand mark in

its full glory.

Page 24 |