CONTENTS INTRODUCTIONS CONCEPT OF LOGO FOREWORDS LECTURERS MAJORING IN ADVERTISING Mika Coffee Batik Nordin Rimba Razia Popstik Festival Gasing Wau Tumpat Palace Rose Masac Sheepy Farm Sudara Beach Resort Zoo Mini Kuala Krai Terraria Studio Norie Spa D’impian Agro Farm MAJORING IN CORPORATE IDENTITY CAT D’ODOR DEER RANCH BAETY’S AIDEA SUPPLY MOTOSPORTS CHE ROS VCO MATT BARBERSHOP TRUSTED SHARKS CATSINI 5 8 10 DIPLOMA IN GRAPHIC DESIGN 14 22 52
CONTENTS MAJORING IN PACKAGING DIPLOMA IN PRINT MEDIA TECHNOLOGY Cmanja The Pastels P3 Bicycle Hub Aman Cekal Veterinary Kb Saudagar Kentang Sterrific Haji Zan Nasi Daging Lilin.co Petua Bonda Succu & Pots Ghaz Cookies Manja Skin Ratu Klasik Kulihart Ain Shaaidy Dm Kraf Awrarich Galleri Khat & Design Kacang + Co Teega House Of Snacks Gallery Wau Sobek Ct & Honey Churray Anti Greasy Otai Masih Berbisa Fc Eventohep keef&nish fragrance Kruel.my Eloise Decoration Mat Burger 5 Fifti WUZGUD STREETWEAR MILKY WAKY 84 116
Introduction Department of Design & Visual Communication, Muadzam Shah Polytechnic welcomes visitors to VISCOM 20 2023 Exhibition which showcase antosaweekarenity the final semester of diploma in Graphic Design & diploma in Print Media Technology student’s artworks. These graphic design project focus on idea and concept development in producing visual communication, reflecting effective design skills in one of the following categories, Corporate Identity & Branding, Advertising and Packaging Design. It starts with data collecting identifying concept and followed by design process. Subsequently, students are encouraged to collaborate with either commercial or non-commercial industries which will expose them to cultural trends, technological development and current issues. Throughout the process of producing this design project, the new media will be widely explored and used. This exhibition is to encourage student to organize finished artwork and prepare for an exhibition. Through these projects, students are introduced directly to the industry thus they learn to adapt the professional practice as a graphic designer and proven their capabilities of meeting the actual needs of the industry. All of the students whose artwork are to be presented here have risen this challenge with dedication and manurity. This exhibition bears witness of their talents and passions in graphic design.
CONTRIBUTION WRITERS PROOFREADER & EDITOR ZAHANA BINTI YUSOFF MOHAMAD AZMIR BIN AHMAD MEOR SAIFULLAHLULAED BIN MEYOR SAMSUDIN NURSHIMA EMALINA BINTI SHARIF ZAMZURI BIN ARRIPPIN KHAIRUL IZHAR BIN HUSNI SAFIANI BIN OSMAN HAIZATUL AKMA BINTI HAZALI ROSMARWATI BINTI ABDUL RAHMAN NOOR IDAYU BINTI BUJANG NURUL FADZILLAH BINTI ABDUL WAHAB MOHD FIRDAUS BIN MOHD FAUZI MUHAMMAD HAFIZUDDIN BIN AZHAR RIFKY ALFAZIRAH BINTI ZULKYFLEE ABDULLAH AZIRI BIN MOHD KHAZALI MUHAMMAD HILMI BIN JAAFAR MOHD LUKMAN BIN MOHAMED MUHAMMAD SHAZIFFY BIN HASSHIM MUHAMMAD FIKRI BIN ABDUL RAHMAN MUHAMMAD IKQBAR BIN KAMARULZAMAN MUHAMMAD SHUKRI BIN CHE YA HAZWANI BINTI HASHIM ZULINA BINTI KAMARULZAMAN NORHIDAYAH BINTI ISMAIL NUR HIDAYAH BIN MOHIDDIN NURDIYANA BINTI ZAINUDDIN FATIN NABIHAH BINTI SAARI ZULHELMI BIN AHMAD MUHAMMAD NASUHA BIN YUSOP NOOR YUSLIZAWATI BINTI YUSOF MUHAMMAD FAIRUZ BIN RUSLAN MUHAMMAD AMIRUL QAYYUM BIN DAUD MUHAMMAD AEREE BINABU BAKAR ROSMARWATI BINTI ABDUL RAHMAN HAZWANI BINTI HASHIM NUR ATIQAH BINTI ABDULLAH JOHAR MUHAMMAD FIKRI BIN ABDUL RAHMAN EVENT BOOK COMMITTEE NURUL YASMIN AHZA BINTI NOOR KAMARULZAMAN NUR ADIBAH HUSNA BINTI ZULKIFLEE DESIGN COMMITTEE NUR AIN UMAIRAH BINTI MOHD KHALIL NURAINA HANANI BINTI RAZMAN MULTIMEDIA COMMITTEE NIK NURUL ISMAHANI BINTI MAT GHAZI MOHAMAD RAMADAN BIN MOHD ZAMRI VAISNAVI A/P GANESAN
Copyright 2024 by JRKV, Poytechnic Muadzam Shah. All rights served. No portion of this book may be reproduced, mechanically, electronically, or by other means, including photocopying, without written permission of the Head of Department, Department of Design and Visual Communication, Polytechnic Muadzam Shah, Pahang, Malaysia. VISCOM 22 Published by : Polytechnic Muadzam Shah, Lebuhraya Tun Abdul Razak, 26700 Muadzam Shah, Pahang Darul Makmur, Malaysia. Tel: 09 - 4502007 Fax: 09 - 4502007
CONCEPT ICONIC The term “iconic logo concept” typically refers to a logo design approach that emphasizes simplicity, memorability, and symbolism. An iconic logo often consists of a simple and easily recognizable symbol or icon that represents the brand or company it represents. These logos are designed to be instantly memorable and easily identifiable, even at small sizes or from a distance. Iconic logos can effectively convey the essence of a brand or company without relying heavily on text or elaborate design elements. Examples of iconic logos include the Apple logo, Nike swoosh, and McDonald’s golden arches.
ZAHANA BINTI YUSOFF HEAD OF DEPARTMENT GRAPHIC DESIGN & VISUAL COMMUNICATION
FOREWORD Bismillahirahmanirahim... Alhamdulillah, praise be to Allah S.W.T with His blessings, VISCOM 20 compilations of student’s final year project portfolio has been completed, finally. Kudos to final year students and also to the lecturers of Department Of Design & Visual Communication who had struggled in designing and also documenting the projects in a very well organized manners. Perhaps, with this kind of practice, students can learn, improve and make full use of their knowlwdge in future in terms of designing, production, communication technology and team work aspect. I hope this book can be good folio and acts as a reference to industries. In addition, I believe that with the guidance from lecturers for three years long at Polytechnic Muadzam Shah, the students will be able to survive and facing the real world out there. InsyaAllah. Last but not least, I would like to enunciate a highest appreciation to Head of Programs, lecturers and students who have successfully comprehend the publication of this book as a result from good initiative and the guidance of lecturers from scratch till the end.
FOREWORD Grateful for the Divine grace for His gift of permission, it is pleased to inform that Polytechnic Muadzam Shah has completed the Final Project Exhibition Diploma in Graphic Design and Print Media Technology. The program aims to showcase the work of Diploma in Graphic. Design and Print Media Technology students throughout their studies at Polytechnic Muadzam Shah, as well as help students in the industry to be involved and introduce Polytechnic Muadzam Shah as a higher education institution offering creative learning opportunities (Diploma Programs in Graphic Design and Print Media Technology). On this occasion, as the director of VISCOM 20, I would like to express my gratitude to all parties involved during this exhibition, especially the head of the JRKV department, lecturers, students, and those involved directly or indirectly in making VISCOM 20 successful. I also would like to thank you for the cooperation and commitment given by all parties to make this program.
MOHAMAD AZMIR BIN AHMAD HEAD OF PROGRAMME GRAPHIC DESIGN & VISUAL COMMUNICATION
LECTURERS NURSHIMA EMALINA BINTI SHARIF Lecturer Diploma In Graphic Design ZAMZURI BIN ARRIPPIN Lecturer Diploma In Graphic Design KHAIRUL IZHAR BIN HUSNI Lecturer Diploma In Graphic Design SAFIANI BIN OSMAN Lecturer Diploma In Graphic Design HAIZATUL AKMA BINTI HAZALI Lecturer Diploma In Graphic Design ROSMARWATI BINTI ABDUL RAHMAN Lecturer Diploma In Graphic Design
LECTURERS NOOR IDAYU BINTI BUJANG Lecturer Diploma In Graphic Design NURUL FADZILLAH BINTI ABDUL WAHAB Lecturer Diploma In Graphic Design MOHD FIRDAUS BIN MOHD FAUZI Lecturer Diploma In Graphic Design MUHAMMAD HAFIZUDDIN BIN AZHAR Lecturer Diploma In Graphic Design NUR AZREEN BINTI HAMIDI Lecturer Diploma In Graphic Design ABDULLAH AZIRI BIN MOHD KHAZALI Lecturer Diploma In Graphic Design
LECTURERS MUHAMMAD HILMI BIN JAAFAR Lecturer Diploma In Graphic Design MUHAMMAD SHAZIFFY BIN HASSHIM Lecturer Diploma In Graphic Design MUHAMMAD FIKRI BIN ABDUL RAHMAN Lecturer Diploma In Graphic Design MUHAMMAD IKQBAR BIN KAMARULZAMAN Lecturer Diploma In Graphic Design MUHAMMAD SHUKRI BIN CHE YA Lecturer Diploma In Graphic Design MOHD LUKMAN BIN MOHAMED Lecturer Diploma In Graphic Design
LECTURERS MEOR SAIFULLAHLULAED BIN MEYOR SAMSUDIN HEAD OF PROGRAMME GRAPHIC DESIGN ZULINA BINTI KAMARULZAMAN Lecturer Diploma In Print Media Technology NORHIDAYAH BINTI ISMAIL Lecturer Diploma In Print Media Technology HAZWANI BINTI HASHIM Lecturer Diploma In Print Media Technology ZULHELMI BIN AHMAD Lecturer Diploma In Print Media Technology MUHAMMAD NASUHA BIN YUSOP Lecturer Diploma In Print Media Technology
LECTURERS NUR HIDAYAH BIN MOHIDDIN Lecturer Diploma In Print Media Technology NURDIYANA BINTI ZAINUDDIN Lecturer Diploma In Print Media Technology FATIN NABIHAH BINTI SAARI Lecturer Diploma In Print Media Technology FARHAH BINTI MOHD SHAFIEI Lecturer Diploma In Print Media Technology NOOR YUSLIZAWATI BINTI YUSOF Lecturer Diploma In Print Media Technology MUHAMMAD FAIRUZ BIN RUSLAN Lecturer Diploma In Print Media Technology
LECTURERS MUHAMMAD AMIRUL QAYYUM BIN DAUD Lecturer Diploma In Print Media Technology MUHAMMAD AEREE BINABU BAKAR Lecturer Diploma In Print Media Technology
TENTATIVE TIME TIME 08 .00 pg - 8.30 pg Book Café PPAP VENUE 29 MAY 2024 PERBADANAN PERPUSTAKAAN AWAM NEGERI PAHANG 8.30ptg12.30ptg Ruang Legar PPAP 12.30tgh - 2.00 ptg Book Café PPAP Minum Pagi (Pelajar & Juri) Pelajar mengambil tempat di booth pameran Penilaian Projek Akhir Pelajar DRG & DMC (Penilai Luar Sesi 1) Makan Tengahari (Pelajar & Juri) / Rehat Penilaian Projek Akhir Pelajar DRG (Penilai Luar Sesi 2) Penilaian Projek Akhir Pelajar DMC (Penilai Luar Sesi 2) Minum Petang Bersurai Daftar masuk tempat penginapan (check in) 2.30ptg - 5.00 ptg Ruang Legar PPAP 5.30ptg – 6.00ptg D’persada Baroqah (pelajar&pengiring) Homestay (pensyarah)
TENTATIVE TIME EVENT 30 MAY 2024 PERBADANAN PERPUSTAKAAN AWAM NEGERI PAHANG 7.30 am - 8.00 am 8.00 am - 8.30 am 8.30 am Sarapan pagi (pelajar & juri) Persediaan Booth peserta VISCOM-22 Pameran Berlangsung Mesyuarat Maklum Balas Industri Creative Talk with Industries ANGEL PRINT Sdn. Bhd MAJLIS PERASMIAN PENUTUPAN VISCOM-22 Ketibaan para jemputan -Ketibaan Tetamu Kehormat Nyanyian Lagu -Negaraku -Lagu Negeri Pahang -CITRAMU PMS Ucapan Aluan Pengerusi Majlis Bacaan Doa -Ucapan Ketua Jabatan JRKV VISCOM-22 PN.ZAHANA BINTI YUSOFF -Ucapan Perasmian Penutup Pengarah Politeknik Muadzam Shah VISCOM-22 TUAN HAJI MOHD YUSOF BIN ZAKARIA Tandatangan NOC Bersama: -PPAP -Percetakan Bumi Restu Sdn Bhd. Gimik Perasmian Penutupan VISCOM-22 Tayangan Montaj VISCOM-22 Ucapan Penggulungan Ketua Juri VISCOM-22 -Penyampaian Cenderahati Industri -Penyampaian Cenderahati Panel Juri -Pengumuman Pemenang -Sesi Fotografi MAKAN TENGAHARI 9.00 am - 9.30 am 9.00 am - 9.30 am 10.00 am 12.30 pm
DRG Advertising
Supervisors MOHD LUKMAN BIN MOHAMED Lecturer Diploma In Graphic Design ABDULLAH AZIRI BIN MOHD KHAZALI Lecturer Diploma In Graphic Design
Company : MIKA COFStudents Name : MOHD ALIF DANIAL BIN MOHD TAUFIK Matric No: 19DRG21F2019 Abstract : The goal is to revamp the advertising approach of Mika Coffee Company. Currently, the lack of advertising may be causing a decline in customers, especially with numerous cafes nearby. Developing a unique identity for Mika Coffee will help it stand out. Moreover, improving packaging with clearer details will make it easier for customers to understand the products.
FFEE
Company: NORDIN BStudents Name : MUHAMMAD AUZAEI HUMAIDIE BIN MUHAMMAD ANUAR Matric No : 19DRG21F2040 Abstract : This project aims to boost Nordin Batik’s advertising effectiveness by expanding beyond TikTok and Facebook. It will analyze the target audience and competition to find new ways to increase brand awareness. The project will create unique campaigns aligned with current trends and explore different advertising platforms that suit the audience better. Monitoring campaign performance will be crucial, using key indicators to gauge effectiveness. Internal training will ensure the marketing team is equipped for change. Evaluating capabilities long-term will help understand the impact on Nordin Batik’s growth. Overall, this project aims to enhance market visibility and lay a strong foundation for business growth in a competitive market.
BATIK & CRAFT
Company : RIMBA RAStudents Name : MOHD AIMAN FIKRI BIN AZMI Matric No : 19DRG21F2044 Abstract : This project aims to provide recommendations for planning an effective advertising strategy for Rimba Razia zoo to further expand the brand to East Coast tourists. In addition, the company lacks advertising exposure and can cause a lack of visitors. Next, the proposal to add a strong Rimba Razia company identity can also highlight its own uniqueness. Finally, the packaging also needs to be improved because there is no packaging for the souvenirs from this company
AZIA
Company : POPSTICStudents Name : LUKMAN HAFIZ BIN YUSRI Matric No: 19DRG21F2045 Abstract : The purpose of this study is to discuss the preparation of a creative advertising plan to improve existing advertising in the Popstick company. This is to overcome the problem of lack in terms of delivering product information to users and customers.
CK
Event : FESTIVAL GStudents Name : NOR AFIQAH BINTI ADNAN Matric No: 19DRG21F2014 Abstract : The purpose of this project was to study the role of the Kelantan Museum in introducing the Gasing Festival in Kelantan. This study was conducted to bring back the glory of the Gasing Traditional Game through the Gasing Festival organized by the Kelantan Museum and hope that this Gasing Traditional Game is not forgotten because all the heritage that has been produced by our ancestors continues to be preserved so that it can be recognized by all generations to come.
GASING by muzium kelantan
Company : MUZIUM Students Name : NUR HADINA ADILA BINTI ABDUL RAZAK Matric No : 19DRG21F2015 Abstract : The final project aimed at improving the branding and advertising strategy to attract more tourism to the Wau Tumpat Museum in Kelantan. This project was carried out to increase the awareness and attractiveness of the museum among local and international tourists.
WAU TUMPAT
Company : PALACE Students Name : NUR AISYAH HUMAIRAH BINTI FAUZI Matric No : 19DRG21F1043 Abstract : This project will help the selected companies to achieve their objectives of improving advertising, logo and packaging design. In addition, the company is able to add customers and increase sales throughout the local market.
ROSE NURSERY
Company : MASAC Students Name : MIOR HAZIQ HUSAINI BIN MOHD SAHARUDIN Matric No : 19DRG21F2029 Abstract : This final project aims to identify and address issues within Masac company, focusing on unclear identity, mismatched packaging design, and unappealing advertising not aligned with current trends. The lack of advertising disclosure hampers customer attraction. Proposals include refining Masac’s identity, improving packaging to effectively communicate with consumers, and updating advertising strategies to enhance appeal and relevance.
Company : SHEEPY Students Name : WAN AFNAN ISKANDAR BIN WAN ANUAR Matric No : 19DRG21F2017 Abstract : The purpose of this project was to revive the company’s advertising that could not attract many people’s attention. Through this project, it can help the company to solve the problems faced. Therefore, this project is done to repair the advertising of the Sheepy Farm company and further advance the company with more effective advertising.
FARM
Company : SUDARA Students Name : ALIFF FIRDAUS BIN MAT ROZI Matric No : 19DRG21F2047 Abstract : The aim is to restore the company’s image through a holistic advertising strategy plan. This objective aims to coordinate the appearance and experience of tourists enjoying the natural beauty of Sudara Beach Resort
BEACH RESORT
Company : ZOO MINIStudents Name : MUHAMMAD ASYRAF BIN MOHD SHOHARDI Matric No : 19DRG21F2033 Abstract : The purpose of the study is to identify the problem of lack of visitors to Kuala Krai Mini Zoo and ways or suggestions to overcome the problem of lack of visitors to Kuala Krai Mini Zoo. In this study, various suggestions have been collected by the researcher and this data can help the Kuala Krai Mini Zoo to identify the factors of the lack of visitors to the Kuala Krai Mini Zoo.
I KUALA KRAI
Company : TERRALIStudents Name : NABILA BINTI OMAR Matric No : 19DRG21F2018 Abstract : The purpose of planning this project is to create advertising to help expand this small company to be known to more people and to further improve the existing company’s advertising. The problem faced by the company Terralia Studio is lack of advertising.
A STUDIO
Company : NORIE SPStudents Name : ZUKREENA ERDIENA BINTI ZAMRI Matric No : 19DRG21F2016 Abstract : The study aims to address the issue of low public awareness of Norie Spa in Kelantan by suggesting strategies to boost its popularity both locally and beyond. It emphasizes the importance for spas to constantly improve to meet customer expectations and remain competitive. The specific objective is to enhance advertising, packaging, and logo designs to create a more appealing brand image.
PA
Company : D’IMPIAN Students Name : NORNABIHA BINTI MOHD TERMIZI Matric No : 19DRG21F2100 Abstract : D’impian agro farm is a company that offers agro tourism services to all customers. The purpose of this study is to provide some methods or suggestions that can be used to raise the name of this agro farm so that more people know the existence and advantages of D’impian agro farm. In the results of this study, various ways or more significant recommendations to be used in further introduce the agro farm so that it can help the agro farm in identifying factors about the lack of people who know about the existence of this agro farm.